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July 11, 2016

32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)

July 11, 2016 | By | No Comments

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killer resources to improve your digital strategy: the top posts of 2016 (so far)

Now that we’ve made it through the first half of the year, Big Thinkers, it seemed as good a time as any to collect the top posts of the year… so far anyway. For ease of navigation, I’ve gone ahead and broken out our weekly E-commerce Link Digests separately from the main list, and you can find them below either by scrolling or by clicking this link. Now, without further ado, I give you these 32 killer resources to improve your digital strategy: the top posts of 2016 (so far). Enjoy:

  1. The top post from 2016’s first half was a hugely popular episode of our Thinks Out Loud e-commerce and digital strategy podcast that looked at “Driving Seamless Experiences in 2016.” Give it a listen to see why so many of your fellow Big Thinkers tuned in.
  2. Without question, the rise of content marketing has taken center stage as 2016’s most important trend, which undoubtedly led to the success of our next couple of posts. First, “2016’s Top Trends: Make Room For Mobile Video,” examines what happens when every customer carries a camera (something we’ve seen clearly demonstrated in remarkable detail in the last week).
  3. Continuing the content marketing theme is this post that proudly proclaims, “Content is Still the King.” You’re damn right it is.
  4. Another hugely popular episode of our Thinks Out Loud podcast asked — and answered — the critical question, “What Drives Growth in 2016?”
  5. Next up, we’ve got some of our monthly “best of the blog” posts, including these “7 Special Digital Strategy Insights: The Top Posts of February, 2016,” a wonderful set of “8 Excellent Digital Delights: The Top Posts of January, 2016 (With Bonus Insights),” and these “8 Surprising Mobile and E-commerce Insights: The Top Posts of May, 2016” for you. Be sure to check out the entire collection.
  6. If content marketing is the top trends we’re seeing take hold in 2016, the growth of messaging and bots represents the second biggest. Which is why you must read these “Five Reasons Marketers Need to Get Ready for Mobile Messaging” as soon as you can.
  7. I hesitated to include this look at “Authenticity” in this top posts list for the same reasons I hesitated to write the post in the first place. It’s tough to talk about our heroes publicly without sounding corny or goofy or a bit like a raving fanboy. Of course, since the post itself speaks to authenticity, we sometimes need reminding that it’s OK to be corny, goofy, or a raving fanboy. At least I did. I hope you enjoy it.
  8. Thinks Out Loud places another key entry into our round-up of 2016’s top posts (so far, anyway), with this exploration of “Three Trends to Watch in 2016.” Mobile and video represent a couple of those trends. As for the last? Well, you’ll just have to listen and see for yourself.
  9. Add one more episode of Thinks Out Loud to your “can’t miss” list, with this excellent post that asks, “Trends for 2016: Is Execution the New Innovation?”
  10. While a bit further into this round-up of key resources, this post about “The Digital Strategy Myth” remains a personal favorite for the year so far. Check it out to see why and it just might become a favorite of yours too.
  11. Another big personal favorite from the year-to-date is this fantastic look at “11 Data-Driven Marketing Insights to Start Your Week Off Right” that unlocks the key to a critically important topic for all marketers today.
  12. Even though we presented these “4 Necessary New Year’s Resolutions for Digital Marketing Success” on Thinks Out Loud way back at the beginning of the year, they’re just as relevant midway through it, too. Give a listen to see why for yourself.
  13. This terrific look at “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” from a few weeks back catapulted these important trends into the forefront of our ongoing discussion around the effects of technology on marketing. And I guarantee you, it won’t be the last time we talk about these three trends this year.
  14. Be sure to check out this podcast episode that explains “Why Digital Demands Personalization and Customer Focus” when you get a minute. As with a number of the trends we’ve looked at so far, they’re going to be on your radar a ton in the coming months.
  15. You’ve probably heard people talk about lean product development and agile project methodologies before. But do you know how to get started? These “5 Key Questions for Creating a ‘Test and Learn’ Culture” can help point you in the right direction.
  16. It probably won’t shock you to learn that mobile, video, content marketing, and customer experience represent just a few of these “6 Key Trends Driving E-commerce in 2016” that we uncovered on Thinks Out Loud. But be sure to listen to the whole episode to see how they all tie together — and how you can make them work for your brand and business.
  17. While technically a recap of last year’s top posts, this round-up of “20 Key Concepts for the Year Ahead: The Top Posts of 2015” will help you recognize the trends that will continue to shape your marketing and e-commerce activities all year long.
  18. And, as we round-out the first chunk of top posts from 2016 (so far), you might feel a bit overwhelmed by the speed and volume with which trends keep flying at you. Given that, you might also appreciate this look at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” from a recent episode of Thinks Out Loud. Be sure to give it a listen.


More Killer Resources: The Best E-commerce Link Digests of 2016 (So Far)

Along with our Thinks Out Loud podcast represented so frequently in the first part of the round-up, one of the most popular features on the blog are the weekly entries of the E-commerce Link Digest series. And, since most of their titles are both fairly self-explanatory (i.e., “exactly what it says on the label”) and often touch on similar themes, it makes much more sense to collect those separately instead of mixing in them in with the main part of the list.

To make it easier for you to find the ones most relevant to your needs, I’ve gone ahead and bolded the primary keywords from each post (though I’d sure love it, and suspect you would too, if you checked out the entire set). So, without further ado, be sure to check out the final 14 entries into our round-up of killer resources to improve your digital strategy: the top posts of 2016 (so far). Enjoy:

  1. 6 Mobile Commerce and Strategy Insights
  2. 10 Must-Read Posts About Mobile Commerce and Content Marketing
  3. 8 Killer Entries About Improving E-commerce Experience
  4. 6 Awesome Insights About Mobile Payments, E-commerce and Even More
  5. 10 Must-See Marketing Posts from the Past Week
  6. A Big Round-Up of Marketing Posts Featuring 2016’s Top Trends
  7. 7 Posts Explaining How to Execute Digital Effectively
  8. 9 Tremendous Posts About 2016’s Top Digital Trends
  9. 7 Super Posts About Mobile Commerce and Customer Experience
  10. 7 Must-Read Marketing and E-commerce Posts
  11. 9-Plus Must-Read Insights Featuring 2016’s Top Digital Trends
  12. 9 New Posts Exploring Digital Trends In 2016
  13. 8 Exceptional Essays to Improve Your Digital Innovation
  14. 9 Necessary Insights Into Mobile Commerce from the Past Week

What, you still want more? Well, if you’re looking to learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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July 10, 2016

5 Helpful Hospitality Marketing Stories for You: Hospitality Marketing Link Digest

July 10, 2016 | By | No Comments

5 Helpful Hospitality Marketing Stories for You: Hospitality Marketing Link Digest

Hope you’re enjoying a wonderful summer’s weekend, Big Thinkers. Here are a handful of 5 helpful hospitality marketing stories for you to set you up right for next week. Enjoy:

  1. Hotel Marketing explores “Airbnb vs. Hotels: New Study Reveals Key Consumer Purchase Drivers.” You’ll definitely want to check that out, as well as this post that asks “How Safe Are Independent Hotels from Airbnb?”
  2. Hetras collected a set of “11 Digital Marketing Tips to Differentiate Your Hotel” that are worth reviewing.
  3. On a similar note, SiteMinder rounded up “3 Great Examples of Hotels That Are Getting It Right on Social Media Marketing.”
  4. We took a look at why “Personalization Starts With a Person” for you.
  5. And, finally, don’t miss “This Week in Hospitality Digital Marketing’s HITEC Round-Up and Recap” from the other day. Really good stuff there.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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July 8, 2016

11 Outstanding Insights Into the Future of Digital: E-commerce Link Digest

July 8, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


11 outstanding insights into the future of digitalHey, Big Thinkers! Hope you’re looking forward to a relaxing and enjoyable summer weekend. As you get ready for your adventures over the next few days, spare a moment to review these 11 outstanding insights into the future of digital from this week’s E-commerce Link Digest. You’ll be glad you did. Enjoy:

  1. You’ve heard me explain before “Why I’m Bullish on Mobile Payments and Messaging.” Well, to underscore that point, CNet reports that “Walmart expands mobile wallet service Walmart Pay to 15 more states” and Hotel Marketing “OpenTable Now Lets LA Diners Put It on Their Tab.” I think I’m going to remain bullish on this trend. How about you?
  2. In case you missed it, you’ll definitely want to check out “A Quick Postcard from the Future of Digital” from a recent Thinks Out Loud podcast episode.
  3. CMO.com explained why “Digital Transformation Is A Mindset, Not A Project” in their CMO’s Notebook series (I recently touched on that topic too).
  4. To help you achieve that digital mindset, PSFK offered up “A Roadmap For Navigating The Disruption Economy” and Brand Quarterly put together this list of “Seven Steps To Accelerate Digital Marketing Transformation” that you’ll definitely want to see.
  5. One key component of every digital transformation remains the need to put your customer front and center, which is what makes it so valuable that Marketing Charts asked, “What Does It Take to Get the Customer Experience Right?”
  6. While we’re on the topic of customer-centricity, American Express recently stated that “Retailers need to get out of customers’ way on mobile.” So true. Or to put it another way, it’s not “mobile first;” it’s “customer first.”
  7. And before we close out this theme, you might want to check out these “Six Ways To Win At Digital Experience” and these “4 Marketing Disciplines Critical to Customer Centricity” from the fine folks over at CMO.com and CMO.com.au, respectively (who, amazingly, I’m pretty sure aren’t the same folks).
  8. Switching gears a tiny bit, Marketing Charts has data that shows “1 in 4 Conversations About Brands Reference Online Content.” Seems legit.
  9. Meanwhile, the Joshua Nite over on TopRank Blog explains “How to Turn Undervalued Content into Content Marketing Gold” (as Joshua says, by the way, “the trick is repurposing”). Such good stuff.
  10. Marketing Charts has data (and, go figure, charts) on “Traditional TV Viewing: What A Difference 5 Years Makes” that underscores this post about “2016’s Top Trends: Make Room For Mobile Video.” Good stuff to get you through the weekend.
  11. And, finally, we’ll close out this week’s list of 11 outstanding insights into the future of digital with this also outstanding collection of “15 Colossal Content Marketing Insights to Kick off Your Week.” And I hope your week to come is a good one, Big Thinkers!

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Olivia Rasmussen

By

July 7, 2016

How Digital Marketers Deal With Shifting Landscapes Explained by Tim Peter in Hotel News Now Interview

July 7, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


Digital Marketers Deal With Shifting Landscapes Explained by Tim Peter in Hotel News Now Interview

Digital marketers are having a hard time trying to lure the best marketing talent to the hotel industry. Tim lends a helping hand on what he knows to be true about the situation,

“Many times hotels are willing to pay a price to get guests that first time,” said Tim Peter of Tim Peter & Associates. “But what the best hotels know is that instead of paying somebody else [such as an OTA] you can use that [spend] in-house and make that investment in your own talent and Web presence.”

You can read the rest of Tim’s comments and the full article here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

July 6, 2016

The Simple Truth? Digital is a Mindset (Thinks Out Loud Episode 170)

July 6, 2016 | By | No Comments

Digital is a mindset: Customers sharing mobile devices

The Simple Truth? Digital is a Mindset (Thinks Out Loud Episode 170) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 58s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

July 5, 2016

This Week in Hospitality HITEC Round-Up and Recap (Travel Tuesday)

July 5, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


Well, along with my good friends Loren Gray, Robert Cole, and Ed St. Onge, I’ve been participating as a panelist for our This Week in Hospitality Digital Marketing blabcast the past few months. Recently, we recapped the best of HITEC and provided a general HITEC round-up for you, where I referenced the following posts:

And you can watch the video here:

And, most recently, our fearless leader Loren Gray unfortunately kept getting booted from the mix due to his travels in China, but the conversation was fantastic and well worth checking out. Again, here were the items I linked to:

And the video of the blabcast is here. Enjoy:

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

July 3, 2016

7 Special Hotel Marketing Insights: Hospitality Marketing Link Digest

July 3, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


7 Special Hotel Marketing Insights: Hospitality Marketing Link DigestHope you’re having a restful holiday weekend, Big Thinkers. While you’re enjoying your fun, why not take a few minutes to review these 7 special hotel marketing insights too? Enjoy:

  1. Luxury Daily brilliantly explains why “Boutique Hotels Offer Appealing Middle-Ground for Frequent Airbnb Travelers,” which is a great follow up to this piece that asked “How Safe Are Independent Hotels from Airbnb?”
  2. On a similar, but more cautionary note, Tnooz looks at disruption in more detail, reporting “Hotels Warned over Startups That Will Peel Away Their Dominance.”
  3. Leonardo’s blog offers this series of “Strategies to Stand Out During the Travel Shopping Journey” that you might want to take a look at when you have a moment.
  4. We collected a great set of “6 Super Summer Hotel Marketing and Distribution Tips” for you as well.
  5. SiteMinder highlights “Social Media Marketing: 3 Great Examples of Hotels Getting It Right.”
  6. Given the importance of personalization these days, you’ll probably want to review this post that shows why “Personalization Starts With a Person.”
  7. And, finally, you won’t want to miss these “6 Spectacular Hospitality Marketing Insights: The Top Travel Marketing Posts of May, 2016.” A great way to close out this look at 7 special hotel marketing insights.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

July 1, 2016

12 Powerful Posts Featuring the Top Mobile and E-commerce Trends: E-commerce Link Digest

July 1, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


12 powerful posts featuring the top mobile and e-commerce trends: Woman shopping on mobile phone

Hey, Big Thinkers! I trust that you’ve had an amazing week and can’t wait to kick-off the long holiday weekend in style. When you find a free minute, don’t forget to check out these 12 powerful posts featuring the top mobile and e-commerce trends too. Enjoy:

  1. A recent episode of our Thinks Out Loud podcast looked at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” that will make a fine listening experience over the long holiday weekend.
  2. eMarketer has data showing “US Marketers Plan to Invest More in Loyalty Programs by 2017,” which seems like a really good idea.
  3. Computerworld highlighted how “Google revs its A.I. engines” a topic we’ve touched upon recently as well.
  4. In fact, we also provided “A Quick Postcard from the Future of Digital” in a Thinks Out Loud episode from a few weeks back that you might want to check out.
  5. CMO.com offered up this “CMO’s Notebook: Digital Transformation Is A Mindset, Not A Project” that I couldn’t agree with more if I tried.
  6. Mobile Marketer reported that “Mobile World Congress headed for US, reflecting growth of mega events.”
  7. The Future of Commerce blog had a fantastic piece called, “Dear Grocer: Meet my teenage son, and the the digital natives just like him” that highlights the challenges faced by a number of industries as customers change over time.
  8. Brand Quarterly offered this outstanding look at “Driving Demand: Seven Steps To Accelerate Digital Marketing Transformation.”
  9. eMarketer unveiled research that shows “Sales Enablement Plays a Key Role in Growing the Pipeline,” yet another way digital impacts the overall customer journey.
  10. According to Luxury Daily, a recent presentation from American Express recommended that “Retailers need to get out of customers’ way on mobile.” So, so true.
  11. While we’re talking about improving the customer experience, another CMO.com article outlined “Six Ways To Win At Digital Experience,” which is both great advice and a great way to round-out this topic.
  12. Finally, let’s finish off this week’s round-up at 12 powerful posts featuring the top mobile and e-commerce trends with this look at “Why Content Marketing Matters” from Thinks Out Loud and this great collection of “15 Colossal Content Marketing Insights to Kick off Your Week.”

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Olivia Rasmussen

By

June 30, 2016

Tim Peter Helps Hotel News Now Explain 5 Myths About The Search Universe

June 30, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


Tim Peter Helps Hotel News Now Explain 5 Myths About The Search Universe

There appear to be many misconceptions around search and how it works best for hotel marketers. Plenty of hotel marketers are searching to find out what’s fact and what’s fiction. Tim Peter, President of Tim Peter & Associates shares his knowledge of search and how to appropriately increase traffic through different social media. For instance Tim explains,

“Things that make you do well in search are the same things that will attract views (on social).”

He continues with thoughts on Google AdWords,

“AdWords falls into SEM (search engine marketing), and SEO really lends a hand to rank higher [in paid search],” Peter said. “Generally I suggest using a mixture of both SEO and AdWords to make certain utmost coverage in SERPs (search engine result pages).”

You can read the whole article on Hotel News Now here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

June 29, 2016

Is Podcasting Right for Your Business? (Thinks Out Loud Episode 169)

June 29, 2016 | By | No Comments

Is podcasting right for your business? Young women listening to podcast

Is Podcasting Right for Your Business? (Thinks Out Loud Episode 169) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 38s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.