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Tim Peter Thinks

Tim Peter

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June 8, 2016

What Mary Meeker’s 2016 Internet Trends Report Really Means for Your Business (Thinks Out Loud Episode 166)

June 8, 2016 | By | No Comments

What Mary Meeker's 2016 Internet Trends Report Really Means for Your Business (Thinks Out Loud Episode 166)

What Mary Meeker’s 2016 Internet Trends Report Really Means for Your Business (Thinks Out Loud Episode 166) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 16m 39s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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June 7, 2016

6 Spectacular Hospitality Marketing Insights: The Top Travel Marketing Posts of May, 2016

June 7, 2016 | By | No Comments

6 Spectacular Hospitality Marketing Insights: The Top Posts of May, 2016

Hey Big Thinkers! Now that we’ve made it to June, how about we look back at the top posts on Thinks over the past month? Yesterday, we rounded-up posts featuring general marketing trends, and now, without further ado, we’ve these 6 spectacular hospitality marketing insights: the top travel marketing posts of May, 2016 for you. Enjoy:

  1. Well, let me tell you. This post that looked at “OTA’s vs. Chain Brands: Expedia Comes Out Swinging” wasn’t just the biggest travel marketing post of the past month; it was the biggest post of the year so far (just passing this post that explained why “For Travel Marketers, Content is Still King”). Clearly, the relationship between OTA’s and hotel professionals remains a hot button issue for the industry. I’ll have more to say about the topic in the coming weeks, but for now, be sure to check out the post for yourself.
  2. Next up, we’ve got a pair of entries from the Hospitality Marketing Link Digest for you. The first collected “8 Excellent Hotel E-Commerce Insights” while the second added another “7 Sensational Social Hospitality Marketing Insights” to the mix. Great stuff, all around.
  3. Mobile represents a hot topic this month, including this post that asks “Where Are All the Mobile Bookings?” Good question. But don’t worry; it offers some good answers too.
  4. We recently rounded-up “The 8 Most-Shared Travel Marketing Posts” from Thinks over the last few months, which offered some excellent insights into the topics seen as most valuable among your fellow Thinks readers and is well worth your time.
  5. A couple more items from the Hospitality Marketing Link Digest series enter the list here at number 4, including this set of “7 Top Travel Marketing Posts” and this round-up of “6 Super Hospitality Marketing Posts from the Past Week.”
  6. And, as ever, we’ll finish off this month’s list with these “6 Special Hospitality Perspectives: The Top Travel Marketing Posts of April, 2016” for you to review too. Enjoy!

Hope you’ve enjoyed these 6 spectacular hospitality marketing insights: the top travel marketing posts of May, 2016. And I hope you’ll check back each week for more travel marketing, distribution, and e-commerce insights to help you grow your hotel’s brand and business.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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June 6, 2016

8 Surprising Mobile and E-commerce Insights: The Top Posts of May, 2016

June 6, 2016 | By | No Comments

8 surprising mobile and e-commerce resources: the top posts of May, 2016

Hey, Big Thinkers, welcome to June. As ever, that means it’s time to recap your favorite posts from the past month. So without any further ado, check out these 8 surprising mobile and e-commerce insights: the top posts of May, 2016. Enjoy:

  1. The top post from the past month uncovered some incredible facts about mobile commerce and said “These Amazing Numbers Show Why Mobile Commerce is About to Explode.” Well worth your time to read all about it.
  2. Next up is a great look at “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” that you won’t want to miss.
  3. While the specific week referenced in this next title was from a few weeks ago, these “11 Data-Driven Marketing Insights to Start Your Week Off Right” work this week (and probably next week and the one after that, too).
  4. A recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, took a long look at “What the Future of Marketing Might Look Like” while a follow-up from a few weeks later provided “A Quick Postcard from the Future of Digital.”
  5. We’ve got a big set of entries from the ongoing E-commerce Link Digest series here in the number 5 slot, including these “8 Amazing E-commerce and Mobile Masterpieces,” a great collection of “9 Necessary Insights Into Mobile Commerce from the Past Week,” and this terrific round-up of “6 Must-See Social and Mobile Commerce Posts from the Past Week.” Great stuff all around.
  6. Another recent Thinks Out Loud episode explored “Why Content Marketing Matters” and offered some fantastic insights on how to make it work for your business.
  7. While the top post from this past month focused on mobile commerce, it wasn’t the only time we touched on the topic here on Thinks. This episode of Thinks Out Loud asked, “What’s Holding Mobile Commerce Back?” and tried to provide some answers that you’ll want to hear too.
  8. And, finally, we’ve got “Your Holiday Reading List: The Top 7 Shared Posts on Thinks and these “10 Killer Mobile and E-commerce Resources: The Top Posts of April, 2016” to round out this list of the top posts on Thinks for the past month.

And there you have it Big Thinkers. 8 surprising mobile and e-commerce insights: the top posts of May, 2016 to keep you tuned into what your friends and fellow readers here at Thinks found most useful all month long.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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June 5, 2016

5 Fantastic Hospitality Marketing Insights for the Week Ahead: Hospitality Marketing Link Digest

June 5, 2016 | By | No Comments

5 Fantastic Hospitality Marketing Insights for the Week Ahead: Hospitality Marketing Link Digest

No real setup this week, Big Thinkers. Just a quick round-up of 5 fantastic hospitality marketing insights for the week ahead for you to enjoy. So, um… enjoy:

  1. Skift offers a preview of Expedia Media Solutions’ e-book that shows how marketers are using video to influence travel decisions. Despite recent criticisms of Expedia around these parts (see below if you’re not sure what that’s all about), it still offers excellent insights about mobile video, one of 2016’s top trends.
  2. Of course, plenty of other trends exist that you must understand. This new Sabre study outlines the key mega-trends shaping travel marketing as does this presentation about “Digital Marketing Directions 2016: Key Trends Driving Your Hotel Marketing Next Year”:
  3. For an example of those trends in action, Gravity CEO Yuriy Boykiv explains on Mobile Commerce Daily why luxury is meaningless, or why millennials want more than just a brand that’s particularly relevant for hotel marketers.
  4. I alluded to it before, but this recent post, “OTA’s vs. Chain Brands: Expedia Comes Out Swinging” provides the full details of what’s going on with Expedia these days and is required reading for any hotel professional.
  5. And, to round-out this week’s list, be sure to check out these 6 super hospitality marketing posts, a hugely popular entry from the Hospitality Marketing Link Digest series.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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June 3, 2016

10 Must-See Marketing Posts from the Past Week: E-commerce Link Digest

June 3, 2016 | By | No Comments

10 must-see marketing posts from the past week

Happy Friday, Big Thinkers. Hope you’ve had an amazing week and have a relaxing weekend ahead. To set yourself up for success next week, why not take a moment to check out these 10 must-see marketing posts from the past week. Enjoy:

  1. Sandy Carter over at Brand Quarterly has a great piece about social media dominance and the new social business.
  2. Janko Roettgers at Variety (!), says that a YouTube virtual reality app is coming to Daydream VR headsets. Thinks has been talking about VR a lot lately, such as this look at “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016,” as well as in a number of recent podcast episodes, including “A Quick Postcard from the Future of Digital” and “What the Future of Marketing Might Look Like.” Good stuff, all around.
  3. While we’re talking about technology and the future of marketing, you’ll definitely want to learn more about what Amazon’s Jeff Bezos can teach you about digital marketing.
  4. All this talk about technology and its influence on marketing is what led Donna Wells over on Chief Marketer to explain why CMO is the hardest job in tech. Excellent insights there.
  5. Shifting gears ever so slightly, eMarketer highlights the fact that media and entertainment marketers are ramping up digital efforts, which leads me to suggest that, when it comes to 2016’s top trends, you must make room for mobile video.
  6. Video, of course, represents an increasingly important role in your content strategy for many brands. To learn more about content marketing overall, you won’t want to miss this look at why content marketing matters and this post that proclaims that when it comes to content marketing, we’re all publishers now.
  7. Joshua Nite at TopRank has rounded up 7 infographics every digital marketer needs to see. And you really do want to see ’em.
  8. Ayaz Nanji from Marketing Profs shows how business leaders view digital marketing that offers valuable insights into how your boss probably thinks about what you’re doing.
  9. Dave Morgan over on MediaPost asks a critical question: why don’t most large advertisers treat marketing as a core competency? Brilliant question. Brilliant answers too.
  10. Finally, let’s round out this week’s round-up with your holiday reading list: the top 7 shared posts on Thinks and this set of 11 data-driven marketing insights to start your week off right.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

June 1, 2016

What Amazon’s Jeff Bezos Can Teach You About Digital Marketing (Thinks Out Loud Episode 165)

June 1, 2016 | By | No Comments

What Amazon's Jeff Bezos Can Teach You About Digital Marketing: Woman using AI

What Amazon’s Jeff Bezos Can Teach You About Digital Marketing (Thinks Out Loud Episode 165) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 16m 6s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

May 31, 2016

New Sabre Study Outlines Key Mega-Trends Shaping Travel Marketing (Travel Tuesday)

May 31, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


Key mega-trends shaping travel marketing

Sabre just released an outstanding new study that outlines the key mega-trends shaping travel marketing over the next few years. Yes, it’s filled with catchy names for each of these mega-trends, such as the “YOUNIVERSE,” “HELPFULL,” and “PRICING PANDEMONIUM” (i.e., personalization, the rise of seamless experiences, and the need to shift to value-based pricing, respectively, most of which we’ve covered in some detail before), but don’t let those terms scare you away. It’s a brilliant study, filled not only with “forward-looking” ideas, but plenty of actionable insights you can put to work for your hotel marketing today.

Some of my favorite takeaways in the Sabre study include:

  • The importance of personalization for travel marketing. For instance, Sabre cites Columbia Business School research revealing that 53% of consumers are willing to share personal data in return for tools that help them make decisions. That’s critical information for helping your guests choose your property for their next stay.
  • The critical role reviews play, not only of travel service providers, but increasingly of travelers themselves
  • A major shift away from demographics and towards placing greater emphasis on behaviors. Nothing predicts what your customers will do that what they’re already doing. Research from Pew (cited in Sabre’s study), shows that 70% of Boomers describe themselves as part of the ‘boomer generation,’ while only 40% of Millennials describe themselves as part of the ‘Millennial generation.’
  • Sabre’s looking at the next few years, not the next few decades. While some of these ideas may seem futuristic or overly heady, in fact you can take the lessons outlined in the study and put them to work today. In fact, Sabre’s fantastic “Consumer Trend Canvas” can help you apply these in the real world and think about innovations in a meaningful way to address your guests’ needs now. And their research matches what we’re seeing in practice with clients every day.

The only thing I might add is how the growing impact of Millennials in the marketplace — whether they wish to be called that or not — shapes the way all customers will act in the next few years. As I’ve noted in the past, technology is hereditary; we get it from our kids. How many members of the Boomer or Gen X cohorts texted before they needed to keep in touch with young Gen X or Millennial friends, family, and colleagues? Not many.

But it doesn’t change the fact that Sabre’s done a great job of researching these trends and providing guidelines on how to put them to work for your business. You can — and should — check out the whole study here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

May 29, 2016

The 8 Most-Shared Travel Marketing Posts: Hospitality Marketing Link Digest

May 29, 2016 | By | No Comments

The 8 Most-Shared Travel Marketing Posts: Hospitality Marketing Link Digest

As with the E-commerce Link Digest this past week, Big Thinkers, we’ve rounded up the 8 most-shared travel marketing posts from the past few years here on Thinks for you this holiday weekend. Enjoy:

  • By far, the most shared travel marketing post on Thinks is this look at “Expedia’s Accelerator Program: A Wolf in Wolf’s Clothing.”
  • Your fellow Big Thinkers also really liked this exploration of the “Four Key Elements of Modern Hospitality Marketing” from just a couple months ago.
  • A couple of popular entries from the Hospitality Marketing Link Digest included these “5 Fantastic Insights Into 2016 Travel Marketing Trends” and this set of “5 Insightful Travel Marketing Messages.”
  • A post from a few years back uncovered “The Single Most Effective Way to Improve Your Brand’s Digital Marketing” and has become even more relevant to hospitality marketing ever since.
  • Many of your fellow Thinks readers have shared these “5 Key Facts About Mobile, Millennials, and Hotel Marketing” with their colleagues and connections.
  • This collection of “6 Key Hotel E-commerce Tips: A Cheat Sheet to Drive Direct Business” has become even more popular lately, especially in the current world where “OTA’s vs. Chain Brands: Expedia Comes Out Swinging” in the new normal. Great stuff all around.
  • A recent post asked “Where Are All the Mobile Bookings?” And it appears the readers here on Thinks are interested in finding the answer for their hotels too.
  • Finally, you won’t want to miss this post that looks at “Why Hotel Marketing Depends on Personalization.”
  • If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

    Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

    Tim Peter

    By

    May 27, 2016

    Your Holiday Reading List: The Top 7 Shared Posts on Thinks (E-commerce Link Digest)

    May 27, 2016 | By | No Comments

    Your Holiday Reading List: The Top 7 Shared Posts on Thinks

    Hey, Big Thinkers. We’re about to head into the long holiday weekend here in the States. As such, it’s going to be a bit quieter here at Thinks Central than usual. In case you run out of things to do, why not take a moment to review these top 7 shared posts on Thinks for the past few months? Enjoy:

    1. Even though it’s not a recent post, you owe it to yourself to learn more about the forgotten social network. Great stuff to help you move forward this year and beyond.
    2. Your fellow Big Thinkers shared quite a few episodes of Thinks Out Loud — our weekly e-commerce and digital strategy podcast — including this look at “Why Digital Demands Personalization and Customer Focus,” these insights on “Driving Seamless Experiences in 2016,” a hugely popular edition that explained “Why Digital Demands Personalization and Customer Focus,” this exploration of “The Lesson Every Marketer Must Learn from Batman v. Superman” and this session that asked “What Drives Growth in 2016?”
    3. As with the past podcast episodes, your fellow readers here on Thinks shared quite a few of our E-commerce Link Digests, including this collection of “6 Mobile Commerce and Strategy Insights,” these excellent set of “8 Killer Entries About Improving E-commerce Experience,” and an outstanding group of “8 Amazing E-commerce and Mobile Masterpieces.” Great stuff all around.
    4. Another very popular post claims that “Content is Still the King.” Be sure to read the whole thing to see why.
    5. Marketing facing a number of changes over the next handful of months and years. For greater insights, don’t miss this look at “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” as well as this preview of “What the Future of Marketing Might Look Like.”
    6. Two other great posts frequently shared here on Thinks explain why ‘It’s Not “Mobile First.” It’s “Customer First”‘ and unravel “The Digital Strategy Myth” for you.
    7. And, finally, what better way to round-out this week’s list than with a collection of “20 Key Concepts for the Year Ahead: The Top Posts of 2015” to hold you through this long holiday weekend.

    If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

    Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

    Tim Peter

    By

    May 25, 2016

    A Quick Postcard from the Future of Digital (Thinks Out Loud Episode 164)

    May 25, 2016 | By | No Comments

    A quick postcard from the future of digital

    A Quick Postcard from the Future of Digital (Thinks Out Loud Episode 164) – Headlines and Show Notes

    You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

    Contact information for the podcast: podcast@timpeter.com

    Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

    Running time: 13m 22s

    You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below: