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Tim Peter Thinks

Tim Peter

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May 19, 2017

13 E-commerce and Digital Strategy Insights from the Past Week: E-commerce Link Digest

May 19, 2017 | By | No Comments

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13 E-commerce and Digital Strategy Insights from the Past Week: E-commerce Link Digest

Howdy, everyone! Hope you’ve had an amazing week and are ready for a fantastic weekend. Here are 13 e-commerce and digital strategy insights I found most interesting the past week. And I hope you do too. Enjoy:

  1. Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business
  2. Customer Experience: Are We All United? (Thinks Out Loud Episode 191)
  3. 10 Posts Showing How the C-Suite Views Customer Experience: E-commerce Link Digest
  4. Marketers Are (Finally) Rediscovering The Power Of Focus – Brand Quarterly
  5. 7 Sensational Insights into the Future of Digital Marketing: E-commerce Link Digest
  6. Why researching online, shopping offline is the new norm | Retail Dive
  7. Why Digital Transformation Matters for Your Business (Thinks Out Loud Episode 179)
  8. Customer Experience ‘All Or Nothing,’ Adobe’s CEO Tells Summit EMEA Attendees
  9. Why the digital user experience is synonymous with brand
  10. Jeff Bezos: Artificial intelligence permeates Amazon’s business strategy | Retail Dive
  11. Is Artificial Intelligence On The Brink Of Changing Business Forever?
  12. AI, VR, and CX: 7 Top Posts About This Week’s Top Trends: E-commerce Link Digest
  13. Here’s Everything You Need To Know About Google IO 2017

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

May 14, 2017

7 Hospitality Marketing Strategy Insights from the Past Week: Hospitality Marketing Link Digest

May 14, 2017 | By | No Comments

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7 Hospitality Marketing Strategy Insights from the Past Week: Hospitality Marketing Link Digest

Howdy, Big Thinkers! Hope you’ve had a delightful Mother’s Day weekend. Let’s close out the weekend with a great set of 7 hospitality marketing strategy insights from the past week. Enjoy:

  1. Skift talks about “Why Travel Brands Need To Go Deeper On Content Strategy.”
  2. As you might imagine, I completely agree, having noted not long ago that “For Travel Marketers, Content is Still King.”
  3. Two important forms of content: Ratings and reviews. While this one’s from the archives, they remain “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.”
  4. eMarketer takes a good look at “Marriott’s Take on Digital Marketing: Always Look Ahead.”
  5. Hotel Management looks ahead with its explanation of “How To Use The Internet of Things To Elevate the Customer Experience.”
  6. Of course, with all these changes, it’s understandable if you find yourself asking “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?” The answer, of course, is no. But check out the post to understand why — and how you can both survive and thrive despite the pace of change.
  7. Finally, why not finish out this week’s list with these “7 Must-See Posts Highlighting How to Market Your Hotel in the Future” from the Hospitality Marketing Link Digest series.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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May 12, 2017

7 Sensational Insights into the Future of Digital Marketing: E-commerce Link Digest

May 12, 2017 | By | No Comments

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7 Sensational Insights into the Future of Digital Marketing: E-commerce Link Digest

Hey, Big Thinkers! Tons of news this week, so no big setup. Instead, just take a few minutes to review these 7 sensational insights into the future of digital marketing. Enjoy:

  1. Lots of AR, VR, and AI stuff this week. For starters, Sheikh Danish Ejaz from Brand Quarterly looks at “How Augmented And Virtual Reality Will Shape The Brands Of The Future.” Fascinating read.
  2. Clickz follows that up with “The Shock of the New: Artificial Intelligence and the Future of Digital Marketing.” While the article makes a handful of fairly bold claims, overall, it provides excellent insights into where AI will lead content and search marketing in particular.
  3. We’ve covered VR and AI a bit in the past, including this look at “AI, VR, and CX: 7 Top Posts About This Week’s Top Trends” from the E-commerce Link Digest series and in an episode of Thinks Out Loud, our e-commerce and digital strategy podcast, called “Voice, VR, AR, and AI: Hype or Hope for Marketers?”
  4. If you’re not sure about the value of AI, Alphabet chairman Eric Schmidt Makes the Case That AI Will Be Good for Society in an article on Recode that’s worth your time.
  5. Speaking of chairmen, and the like, we rounded-up “10 Posts Showing How the C-Suite Views Customer Experience” for you a couple weeks back. Be sure to check ’em out.
  6. Shifting gears to mobile for a moment, Julie Bernard at The Future of Customer Engagement and Commerce says “Brick-And-Mortar Closings: Mobile Marketing’s Opportunity to Fuel Retail’s Future.” That sounds about right.
  7. And finally, let’s close out this week’s list of 7 sensational insights into the future of digital marketing with this look at “Why Digital Transformation Matters for Your Business” and “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business” for you.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

May 11, 2017

When Marketing Fails: Getting Dumped (Thinks Out Loud Episode 193)

May 11, 2017 | By | No Comments

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When marketing fails: Frustrated marketers getting dumped by customers

When Marketing Fails: Getting Dumped (Thinks Out Loud Episode 193) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 11s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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May 7, 2017

7 Must-See Posts Highlighting How to Market Your Hotel in the Future: Hospitality Marketing Link Digest

May 7, 2017 | By | No Comments

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7 Must-See Posts Highlighting How to Market Your Hotel in the Future: Hospitality Marketing Link Digest

Hey, Big Thinkers! Are you feeling overwhelmed? Struggling with the various changes going ’round the hospitality space? Then you’ll definitely want to check out these 7 must-see posts highlighting how to market your hotel in the future. Enjoy:

  1. There’s lots of change going on within the industry these days, so it seems reasonable to ask, when it comes to “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?” No. But read on to see why.
  2. What sorts of changes are we seeing? Well, for starters, Tnooz reports that “EU Regulators Have Found That Two-Thirds of Travel Websites Are Misleading Consumers.” Seems like a big deal, no?
  3. In other news, Hotel Management shows “How To Use The Internet of Things to Elevate the Customer Experience” while “Adobe Identifies AR, IR and Wearables As Travel Trends to Watch.” That’s almost too much ‘
  4. Another Tnooz article highlights “Travel Content Strategies for a Mobile World,” which is a great idea, since, “For Travel Marketers, Content is Still King.”
  5. On the business travel front, Bloomberg is reporting that “Airbnb Goes After Business Travelers With New Booking Tool.” while “Facebook Begins Retargeting Potential Travelers With Ads Featuring Flight Info.”
  6. Happily, our own Tim Peter appeared on a panel at the Hospitality Law Conference/HotelROI event in Houston to explain “What Hoteliers Can Do to Maximize Their Revenue.” Some of the article details don’t exactly cover what was said, but we’ll have our own report later this week.
  7. Finally, no matter how much things might change, one tactic still remains “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.” Be sure to check it out to see what… and how it can work for you.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

May 5, 2017

7 Stellar Insights Into Mobile, Content Marketing, and More: E-commerce Link Digest

May 5, 2017 | By | No Comments

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7 Stellar Insights Into Mobile, Content Marketing, and More: E-commerce Link Digest

Howdy, Big Thinkers! Lots of amazing insights for you in this week’s E-commerce Link Digest, which looks at 7 stellar insights into mobile, content marketing, and more. Enjoy:

  1. Website Magazine has a great infographic outlining “The State of Mobile Content Marketing” that you’ll want to check out.
  2. It shouldn’t surprise you that mobile and content each play starring roles in “What Digital Marketing Trends Matter?” from a recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast. Give a listen to the whole thing when you have a moment to find out who the other stars are.
  3. While we’re on the topic of trends, don’t miss this presentation, “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business.” and this post that reveals “AI, VR, and CX: 7 Top Posts About This Week’s Top Trends.”
  4. Shifting gears, eMarketer asks “How Can Retailers’ Digital Advertising Always ‘Fuel the Funnel’?” Even better, they offer some terrific answers.
  5. Ben Thompson over at Stratechery has a thought-provoking piece called “Not OK, Google” that asks some important questions about the lack of transparency at Google. I don’t completely agree with Ben’s assessments, but do think it’s a dialogue worth having about Google, and the rest of the AGFAM giants as well.
  6. Forbes offers a look at “4 Things Facebook’s CMO Shared On True Leadership” that you’ll want to review.
  7. And, finally, let’s wrap-up this set of 7 stellar insights into mobile, content marketing, and more with these “10 Posts Showing How the C-Suite Views Customer Experience” from the ongoing E-commerce Link Digest series.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

April 30, 2017

5 Must-See Hospitality Marketing Hot Topics: Hospitality Marketing Link Digest

April 30, 2017 | By | No Comments

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5 must-see hospitality marketing hot topics

Howdy, Big Thinkers! No big setup today. Instead, let’s just jump right into these 5 must-see hospitality marketing hot topics. Enjoy:

  1. CNBC says that “Airbnb Doubles Down It Its Efforts to Fight Hotel ‘Price-Gouging’.” Price-gouging? Pardon me while I Airbn-barf.
  2. Given how the “sharing” economy affects hospitality, we’ve looked at Airbnb in detail a number of times in the past, including this round-up of “5 Airbnb, Distribution, and Digital Dispatches,” and these posts that ask “What Business Is Airbnb In? Hotels? Or Hospitality?” and “How Safe Are Independent Hotels from Airbnb?”
  3. Skift reports on “Travel Habits of Americans and Finds 87 Percent Haven’t Yet Messaged With a Travel Brand.” OK. But that also means that about 1 in 8 have. Not too bad for a growing category, really.
  4. These “9 Posts Highlighting Hospitality Digital Marketing Trends,” this set of “7 Sensational Posts for Hospitality Marketers,” and these “8 Outstanding Hospitality Marketing Posts Focused on Guest Experience” all from the Hospitality Marketing Link Digest have gotten plenty of play on social media the past month. Check ’em out to see why.
  5. Finally, don’t miss this important post that asks marketers, when it comes to “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?”

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

April 28, 2017

10 Posts Showing How the C-Suite Views Customer Experience: E-commerce Link Digest

April 28, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


10 Posts Showing How the C-Suite Views Customer Experience: E-commerce Link Digest

Hey, Big Thinkers! Hope this has been your best week ever. We’ve got a ton great ideas to share with you this week. How about we get jump right in with list of 10 posts showing how the C-suite views customer experience. Enjoy:

  1. Leading off, McKinsey & Company offers a great primer for how to lead on customer experience and digital in “The CEO Guide to Customer Experience.” Great stuff.
  2. Sticking with the C-suite, a recent interview on CMO.com with Gartner’s VP of research, Jake Sorofman, reveals that “The Most Progressive CMOs Think Like CEOs,” which is a hugely important lesson for marketers off all stripes.
  3. Speaking of lessons learned, we’ve all recently gotten a great lesson in what terrible customer experience looks like. But, as asked in a recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast, when it comes to “Customer Experience: Are We All United?”
  4. As you think about customer experience leaders, you can’t ignore Amazon. The e-commerce giant takes the concept so seriously, they have a VP of delivery experience to oversee how to improve all aspects of customers receiving their treasures. Anyway, in a recent letter to shareholders, Bezon said that Amazon Still on Day 1, which represents “an all-consuming obsession with the customer experience.” Important trend, worth your attention.
  5. That focus on customer experience, by the way, plays a significant role in this forecast that suggests “Amazon Will Command Half of Us E-Commerce Market By 2021.” I’m not sure I trust that projection entirely, but it sure feels possible.
  6. While we’re talking about market leaders — and where those market leaders are heading — The New York Times reports that “Mark Zuckerberg Sees Augmented Reality Ecosystem in Facebook.”
  7. On that topic, you might want to check out this Thinks Out Loud episode asks Voice, “VR, AR, and AI: Hype or Hope for Marketers?”
  8. Improving Customer Experience in 2017: The Conference Board’s 13th Annual CX Conference
  9. As customer experience sits near and dear to our hearts around here, be sure to check out our past coverage of the topic in these posts:
  10. And, finally, let’s close out this look at 10 posts showing how the C-suite views customer experience with these two posts that explore “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business” and “What Digital Marketing Trends Matter?”

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

April 27, 2017

What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192)

April 27, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192)

What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 28s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

April 23, 2017

9 Posts Highlighting Hospitality Digital Marketing Trends: Hospitality Marketing Link Digest

April 23, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


9 Posts Highlighting Hospitality Digital Marketing Trends: Hospitality Marketing Link Digest

Hey, Big Thinkers! We’re skipping any big setup today and just getting you right to these 9 posts highlighting hospitality digital marketing trends. Enjoy:

  1. Sojern and Google collaborated on “3 of the Fastest Rising Hotel Trends.” Really good list.
  2. Siteminder outlined “8 Key Reasons Why the Search Landscape Is Shifting for Hotels.” Don’t miss ’em.
  3. Keeping up with all these changes can be tough. That’s why we asked, when it comes to “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?”
  4. Did you miss these “7 Sensational Posts for Hospitality Marketers” from the Hospitality Marketing Link Digest series? Well, now’s your chance to give them another look.
  5. Another outstanding entry from the Hospitality Marketing Link Digest series rounded-up “8 Posts Highlighting the Growth of Mobile in Travel Marketing” that you won’t want to miss.
  6. Changing gears, Tnooz has a report that shows “EU Regulators Find Two-Thirds of Travel Websites Are Misleading Consumers” when it comes to pricing and availability. seems like a pretty big deal, no?
  7. Another big deal? Airbnb, as you no doubt already know. So be sure to check out these “5 Airbnb, Distribution, and Digital Dispatches” for help on how to manage its influence in your market.
  8. TrustYou collected a bunch of additional “Online Booking Trends: Understanding Traveler Behavior” in a handy infographic for you.
  9. And, finally, we’re going to round-out this week’s look at 9 posts highlighting hospitality digital marketing trends with one last Hospitality Marketing Link Digest for you, this one a collection of “8 Outstanding Hospitality Marketing Posts Focused on Guest Experience.”

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including: