Image Image Image Image Image Image Image Image Image

Tim Peter Thinks

Tim Peter

By

September 11, 2014

Mobile E-commerce Now Bigger Than Desktop

September 11, 2014 | By | No Comments

Mobile commerce is bigger than desktopHuge news from Mobile Commerce Daily:

“In 2010, 96 percent of online retail browsing was done on desktops while only 4 percent took place via mobile devices. Today, those numbers have collided and continue to move in opposite directions, with 51 percent of retail visits occurring via mobile.”

As the article also notes:

“Since consumers are more likely than ever to make a purchase via mobile devices, retailers and brands prepping for the 2014 holiday season are likely to route their strategies accordingly. As the anticipated launch of iOS 8 is right around the corner, retailers should expect a prevalent use in this department as virtual gift giving continues to replace its physical counterpart.”

As you may have heard before:

“The simple reality is that customers use mobile regularly during their discovery, browsing, and shopping experience (less so for buying, though that may be more an attribution problem than an actual conversion problem). The question is whether they’re finding you during that same process.”

Plus, that attribution vs. performance problem likely is also going away. I talked a fair bit yesterday about how ApplePay, launched earlier this week, is going to be a game changer for mobile commerce. The integration between ApplePay and checkout within apps is fundamentally going to reshape our notion that “no one buys on mobile.” And I’d be stunned if Google doesn’t counter with updates to Google Wallet at its earliest opportunity, so this isn’t just some “Apple fanboy” moment suggesting only one player’s going to get in this game.

The simple fact remains that, for today’s constantly-connected, media-immersed consumers, it really is all e-commerce. And the question remains, what are you doing to help them?

Just as a quick reminder, you might want to check out a webinar called Digital Marketing Directions: Key Trends Driving Your Marketing Next Year that I’m presenting on Tuesday, September 16, 2014. You can read all the details here.

You may also enjoy this look at growing your email list and its importance as an e-commerce best practice as well as reviewing the slides from a talk I gave all about email marketing in an age of mobile:


(And, yes… you can hire me to speak at your next event, too).

And, if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Finally, you might also enjoy some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

September 10, 2014

The Game Changer for Mobile Commerce – Thinks Out Loud Episode 89

September 10, 2014 | By | No Comments

Mobile commerce game changer

The Game Changer for Mobile Commerce Headlines and Show Notes

As a reminder, you can participate in my next webinar, called Digital Marketing Directions: Key Trends Driving Your Marketing Next Year, on Tuesday, September 16, 2014. You can read all the details here. And you can view the slides from my most recent talk here:


(And, yes… you can hire me to speak at your next event, too).

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 43s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

September 9, 2014

How to Allocate for Hotel Digital Marketing in 2015 – HSMAI Webinar (Travel Tuesday)

September 9, 2014 | By | No Comments

How to allocate for digital marketingIf you’re like most hotel marketers, you’re spending your time right now trying to figure out how to allocate for hotel digital marketing activities next year. It’s almost a rite of passage each August and September to see hotel marketers scrambling to pin down where and how they expect to spend their money in the coming twelve months.

This year the job has taken on increased importance, given the rising costs of marketing and distribution many hoteliers face today, with increased pressures from OTA’s and metasearch, in particular. According to data from Hospitality Asset Managers Association:

“…between 2009 and 2012, retail commissions rose 34 percent while room revenue rose 23 percent… Brand-level acquisition costs rose even more—37 percent. That meant local sales and marketing budgets took a hit, rising only 7 percent during the four-year period” (Source: MeetingsNet)

These rising costs have focused owners and asset managers’ attention on profitability, as well as RevPAR, and put more pressure on hotel marketers to find effective, highly profitable sources of revenue for their properties. And, it many cases, to achieve improved results without increasing spend. I know, fun, right?

So, given this reality, where’s the best place for you to spend your limited marketing budget?

Well, in partnership with HSMAI, I’ve got a great resource for you. I’ll be moderating a webinar this Monday, September 15, called New Year, New Budget: How to Allocate for Digital Marketing in 2015. The webinar will look at key issues as part of the budgeting process, and includes real-world case studies you can apply to your hotel or resort. It features an outstanding panel of hospitality and digital marketing experts, Matthew Clyde, Owner, Ideas Collide, Inc.; Stephen Fitzgerald, Senior Vice President, Sales, Milestone Internet Marketing; and Michael Bennett, VP of Marketing for KSL Resorts.

Among the topics we’ll discuss are:

  • Measuring the effectiveness of your existing efforts and the breakout trends from 2014
  • The continued evolution of key digital marketing trends
  • What’s new on the horizon for 2015
  • Where the smart money is being allocated in 2015 budgets

And because we know your schedule is busy, we’ll cover all this in just about an hour. The webinar is open to both HSMAI members and non-members, and you can register here. It will also be recorded so you can review the information afterwards. But try to attend the live event, where the panel and I will field questions from the audience, including yours.

Understanding how to allocate for hotel digital marketing in 2015 is a really big deal, and key to your success next year. So block an hour on Monday and register today.

Interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

Given the overall popularity of the Travel Tuesday series, you may also want to review the tips in my recent presentation Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing. I’ve presented this talk to a number of hospitality and travel-related organizations and you might find it valuable for your business, too:

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

September 8, 2014

Dream Big

September 8, 2014 | By | No Comments

Dream bigI had a long conversation recently with a close friend who’s going through some tough times. His career has hit a couple of roadblocks — including losing a major client — and, making matters significantly worse, he’s been troubled by some health issues (Full disclosure: He gave me permission to write about this; any and all identifying details have been changed).

During our talk, though, I was struck by one thing: His intense optimism. “It’s going to get better,” he said more than once. “Good days ahead.”

At one point, I told him how impressed I was by his confidence and his good spirits.

His response was perfect:

“You’ve got to dream big. What’s the use of dreaming small?”

He went on to say:

“Don’t get me wrong. There’s a lot of work I need to do. Hard work. I don’t want my dreams just to end up as silly fantasies or wasted ambition; I’ve got to get up tomorrow and start taking care of the things that will move me towards what I’m dreaming about. But, it’s the dream that keeps me going. Why get out of bed if there’s nothing worth working towards?”

What cool advice, right? I love how he acknowledged both the need for a big dream, and the need for hard work. But I think he’s right that it all starts with a dream of something better, for you, for your loved ones, for your customers.

One of the reasons I think everyone gets so excited about companies like Apple (who’s set to announce its new phones and, potentially, wearable device(s) tomorrow), is that they articulate a big dream for their customers. They paint a vision of the world as a better place, a place that many want to get to. Other companies do this, too, of course, not just Apple. But I wonder whether enough companies do.

Many businesses continue to face struggles from the soft economy. And some of those struggles have nothing to do with a lack of effort. I don’t know anyone who isn’t working hard these days.

Maybe the problem isn’t with the effort; maybe it’s with the dream. Instead of just thinking about “How do we make it through this month/quarter/year?” you need to start thinking about your big dreams. What does the world look like when it all comes together?

And, more important, how can you make the world a better place for your family, your children, your customers, and their children? As my friend said, “What’s the use of dreaming small?”

Yes, do the work. You’ve got to get up every day and make it happen. But dream big to give yourself a reason “to get out of bed.” A big reason. A big dream. And, then, just like my friend, you’ll be just fine.

As a reminder, I’m presenting a webinar called Digital Marketing Directions: Key Trends Driving Your Marketing Next Year on Tuesday, September 16, 2014. You can read all the details here.

You may also enjoy this look at growing your email list and its importance as an e-commerce best practice as well as reviewing the slides from a talk I gave all about email marketing in an age of mobile:


(And, yes… you can hire me to speak at your next event, too).

And, if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Finally, you might also enjoy some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

September 7, 2014

8 Awesome Hotel Marketing Posts : Hospitality Marketing Link Digest

September 7, 2014 | By | No Comments

8 awesome hotel marketing postsAnother week, another hospitality marketing link digest for your reading pleasure. This week, I’ve rounded up 8 awesome hotel marketing posts for your benefit. Enjoy:

  1. Leading off, Michael McCartan examines OTA vs. meta search and finds the battle gets bloodier. OK… not the most attractive imagery. But, Michael’s got a strong point. I’ve examined how intermediaries drive up your costs and 5 ways to protect yourself. Michael adds excellent insights to that conversation.
  2. While we’re on the topic of rising distribution costs, WIT talks with HSMAI’s Bob Gilbert about how hotels are dealing with rising customer acquisition costs. Good read.
  3. Tnooz explores how many websites and devices consumers use to research travel. While it’s not as big a number as it once was, it’s still pretty big.
  4. Another WIT posts asks (with apologies to Hotel Tonight), just how large is last-minute on mobile? The short answer is: BIG. The longer answer is a bit more complicated and worth checking out.
  5. I’ve long considered reputation management the single most effective way to improve your hotel’s digital marketing. Well, now Skift shares research that shows hotels responding to guests on TripAdvisor lead to more bookings. Excellent tips throughout the article.
  6. Spekaing of “excellent tips,” you might want to check out these 6 crucial hotel marketing posts for August.
  7. Mobile Commerce Daily shows how Hyatt leverages Uber on-demand taxi service to ease travel for guests.
  8. And, finally, building on that Mobile Commerce Daily article, HotelNewsNow has an in-depth report about the impact of the sharing economy on hotels. Very worthwhile stuff.

And don’t miss the last few hotel marketing link digests, 5 Exceptional Hospitality Marketing Posts and 8 Key Posts Hotel Marketers Must Read This Week as well as the rest of my E-commerce Link Digest series here.

Interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

You may also want to review the tips in my recent presentation Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing. I’ve presented this talk to a number of hospitality and travel-related organizations and you might find it valuable for your business, too:

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

September 5, 2014

8 Digital Marketing Posts Worth Reading This Week: E-commerce Link Digest

September 5, 2014 | By | No Comments

Mobile ecommerce and marketing postsIf it’s Friday, it must be time for another e-commerce link digest. So, without any convoluted setup, let’s just jump straight to these 8 great digital marketing posts for you to read this week. Enjoy:

  1. Chris Brogan, writing at The Customer Edge, explains “The Rise of Warm Data,” which looks at how businesses can use data to really assist their customers. It’s an idea that Forrester Research’s Julie Ask calls, “big mother, not big brother.” It’s also an idea whose time has come.
  2. While we’re on the topic of data, you might want to review what your mobile e-commerce data isn’t telling you.
  3. Marketing Charts offers up this review of where North American digital marketers rank their key goals and challenges. They also show how large enterprises are allocating their digital dollars. Good data, well presented.
  4. Search Engine Land shows why Google’s push for HTTPS is more about PR than search quality that also serves as a strong lesson in being too reactive to Google’s changes. Yes, you need to respond when Google makes algorithm changes. But, some times exist when you need to have some patience. And this sure looks like one of those times.
  5. Think that companies like Apple, Google, Facebook, Amazon, Microsoft (the AGFAM group), eBay, Yahoo or others can’t be beat? Think again. Business Insider details why Alibaba is becoming a huge threat to Amazon and eBay. The simple fact is that any business can get disrupted. Time will tell how this plays out.
  6. Amazon and eBay (and you) might benefit from this Entrepreneur.com list of the 6 things Mark Cuban says you need to be great in business. Excellent resource.
  7. eMarketer talks about kids heading back to school with shiny new devices — and, of course, what that means for your business. With this shift to mobile (which I may have mentioned a time or two in the past), it’s time you take a close look at whether mobile search works for your business.
  8. Finally, while the long holiday weekend is (sadly) behind us, you might still want to catch up on these 9 Prime Digital Marketing Reads for a Long Weekend Getaway and The Big Reading List for Labor Day 2014. Good stuff to get you through until next week.

Just as a quick reminder, you might want to check out a webinar called Digital Marketing Directions: Key Trends Driving Your Marketing Next Year that I’m presenting on Tuesday, September 16, 2014. You can read all the details here.

You may also enjoy this look at growing your email list and its importance as an e-commerce best practice as well as reviewing the slides from a talk I gave all about email marketing in an age of mobile:


(And, yes… you can hire me to speak at your next event, too).

And, if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Finally, you might also enjoy some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

September 4, 2014

7 Useful Marketing and E-commerce Blog Posts: The Top Posts from August

September 4, 2014 | By | No Comments

Useful marketing blog postsOne of the most popular posts here on the blog every month is actually a round-up that collects the most popular posts on the blog every month (Try saying that 5 times fast). So, in the interest of being helpful, here’s this months list of the 7 most popular and useful marketing and e-commerce blog posts from last month. Enjoy:

  1. The biggest post of the month was the triumphant return of my regular E-commerce Link Digest series featuring this entry: “10 Key Posts about Millennials and Mobile”. (Well, technically, it was the second biggest post; the biggest belonged to the Travel Tuesday series, which gets its very own list here.) Still, those 10 key millennial and mobile posts proved highly useful to you and your fellow Big Thinkers. Check it out when you get a chance.
  2. Another very popular post rounded up these “E-commerce Best Practices: How to Grow Your Email List.” Good stuff.
  3. While we’re on the topic of email, the next entry on this month’s list asked, “Will Millennials Use Email?” Spoiler alert: Yes, yes they will. But the devil’s in the details. Fortunately, this post provides those too. Well worth your time.
  4. Another of the E-commerce Link Digest Series, this one called, “7 Marketing Must-Reads” enters the big list here at #4 for August. Great collection of fantastic posts from strong marketing minds. Now, remind me again why I put that series on hiatus?
  5. This look at “How Mobile Shapes Customer Behavior” was not only among the most popular posts, it actually had the lowest exit rate and attracted a large share of links and Likes across the social sphere. So, I’m thinking it’s probably worth a second look.
  6. Another look at email marketing, episode 85 of my Thinks Out Loud podcast, “Why Email Marketing Still Works,” explores, well, pretty much exactly what at says in the title.
  7. Finally, rounding out this month’s list is another entry into the E-commerce Link Digest series (No, really. Why was that on hiatus?), “9 Prime Digital Marketing Reads for a Long Weekend Getaway: E-commerce Link Digest.” While this weekend (sadly) isn’t another long holiday weekend, it’ll still give you some good stuff to prep you for the week ahead.

Still want more? Then you might also want to check out last month’s round-up of 6 must-read digital marketing and e-commerce posts from July, too. Good collection of tips and information from July.

As a reminder, I’m presenting a webinar called Digital Marketing Directions: Key Trends Driving Your Marketing Next Year on Tuesday, September 16, 2014. You can read all the details here.

And, if you’re interested in learning even more about the future of e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Given how useful you all found my email marketing posts last month, you might want to review the slides from my talk about growing your email list below:


(And, yes… you can hire me to keynote your next event, too).

And, finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

September 3, 2014

Why Mobile User Experience Matters – Thinks Out Loud Episode 88

September 3, 2014 | By | No Comments

Mobile user experience matters

Why Mobile User Experience Matters Headlines and Show Notes

As a reminder, you can participate in my next webinar, called Digital Marketing Directions: Key Trends Driving Your Marketing Next Year, on Tuesday, September 16, 2014. You can read all the details here. And you can view the slides from my most recent talk here:


(And, yes… you can hire me to speak at your next event, too).

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 16s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

September 2, 2014

6 Crucial Hotel Marketing Posts for August (Travel Tuesday)

September 2, 2014 | By | No Comments

Crucial hotel marketing postsWelcome to the second edition of our top hotel marketing post round-up, this time reviewing the very best from August. As with last month’s list (itself among the top 10 posts on the blog overall), these crucial hotel marketing posts weren’t just the top hotel marketing posts on the blog; the first three were in the top 5 last month, and 5 of the 6 were in the top 10 overall (and given that the 6th was published on the Saturday of Labor Day weekend, we can probably cut it some slack I think). Pretty cool, eh? Anyway, with no further ado, let’s get to the list:

  1. The most popular post on the blog last month, by far, asked “Marriott Partners with Booking.com. Should You?” Since the relationship between hotels and OTA’s continues to be, as Facebook would list it, “complicated,” that’s not a shock. Marriott probably made a good decision here, for its business. The question remains whether it would be an equally good decision for you. Check out the post when you get a chance and see for yourself.
  2. Speaking of the complicated relationship between hotel and OTA’s, this look at “How Intermediaries Drive Up Your Costs and 5 Ways to Protect Yourself” rocketed to the #2 spot last month. Given its popularity among your fellow hospitality marketers, it’s well-worth taking a look.
  3. Mobile remains one of the key drivers for hotel occupancy and revenue growth this year. And these “5 Mind-Blowing Stats About Mobile’s Growth You Must Know” explain why that trend is not going to slow down anytime soon.
  4. I’d already mentioned last month’s “5 Essential Travel Marketing Posts for July,” but wanted to make sure you didn’t miss it in the list.
  5. I’ve started collecting a weekly link digest for hotel marketers. While this look at “8 Key Posts Hotel Marketers Must Read This Week” went live before starting the new link digest series, the popularity of this post at #5 shows how much you and your fellow hotel marketers value this kind of information.
  6. Finally, let’s finish this list by highlighting the Hospitality Marketing Link Digest post I just mentioned, featuring this collection of the “5 Exceptional Hospitality Marketing Posts” from last week. Building on the success of our regular E-commerce Link Digests, this series will explore top hospitality marketing posts each week. Be sure and stay tuned for more.

Interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

Given the overall popularity of the Travel Tuesday series, you may also want to review the tips in my recent presentation Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing. I’ve presented this talk to a number of hospitality and travel-related organizations and you might find it valuable for your business, too:

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

September 1, 2014

The Big Reading List for Labor Day 2014

September 1, 2014 | By | No Comments

Labor day beach readsIt’s Labor Day here in the US and a bank holiday in many other countries, so no new post today. However, here’s a collection of some of the best of Thinks for you to enjoy. Hope you’ve had a great weekend and make the most of the last blast of summer.

Thinks

If you’re a regular reader of the blog, here are 10 of the top Thinks posts, including tips on marketing, mobile, and e-commerce:

  1. E-commerce Best Practices: How to Grow Your Email List
  2. The Zen of Digital Marketing Strategy
  3. What Makes You Think Your Customers Care About You?
  4. 10 More Things You Need to Know: The Top 10 Digital Marketing and E-commerce Posts in April
  5. What You Can Learn from Apple’s New Retail Honcho
  6. What You Need This Month: The Top 10 Digital Marketing and E-commerce Posts in June
  7. Do You Feel Lucky?
  8. How Safe is Your Business from Mobile E-commerce?
  9. Today and Tomorrow: Mobile and The Changing Customer Journey
  10. The Big Problem with Paid Search on Mobile

Travel Tuesday

If you’re a travel marketer, you might also enjoy these top 7 posts from the Travel Tuesday series (and, even if you’re not a travel marketer, many of these offer tips that apply to your business, too):

  1. How Hotel Marketers Can Win in an “All E-commerce” World: 3 Steps to Success
  2. 4 New Year’s Resolutions for Hotel Marketers
  3. The 4 Rules of Social Marketing for Hotel Marketers
  4. This Week’s Sign That Mobile Rules
  5. You Won’t Believe How Many Guests Use Mobile to Make a Booking Decision
  6. It’s Time You Take Mobile Seriously. Here’s Why.
  7. Where Google, Facebook, and Expedia Want to Take Your Guests

Thinks Out Loud

Finally, if you prefer podcasts to blog posts, here are a dozen of the most popular Thinks Out Loud podcast episodes for your listening pleasure:

  1. Should Your Mobile Marketing Strategy Focus on Apps or the Mobile Web? Thinks Out Loud Episode 69
  2. Internet Marketing to Millennials (Gen X and Boomers Too) – Thinks Out Loud Episode 65
  3. The Future of Social and Mobile Marketing is Happening Right Now – Thinks Out Loud Episode 66
  4. Thinks Out Loud Episode 30: The Rise of AGFAM (Apple, Google, Facebook, Amazon, Microsoft) and Everywhere Shopping
  5. When E-commerce Giants Attack – Thinks Out Loud Episode 73
  6. Mobile and E-commerce Go Hand-in-Hand – Thinks Out Loud Episode 82
  7. What Does “It’s All E-commerce” Really Mean? Thinks Out Loud Episode 77
  8. The State of Search Marketing – Thinks Out Loud Episode 83
  9. The Secrets Behind “It’s All E-commerce” for 2014 – Thinks Out Loud Episode 51
  10. Why Your Customers’ Privacy Matters to Your Marketing – Thinks Out Loud Episode 68
  11. Why Mobile First Just Became Mobile Now – Thinks Out Loud Episode 71
  12. What Works in Digital Today? Thinks Out Loud Episode 79

As a reminder, I’m presenting a webinar called Digital Marketing Directions: Key Trends Driving Your Marketing Next Year on Tuesday, September 16, 2014. You can read all the details here.

You may also enjoy this look at growing your email list and its importance as an e-commerce best practice as well as reviewing the slides from a talk I gave all about email marketing in an age of mobile:


(And, yes… you can hire me to speak at your next event, too).

And, if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Finally, you might also enjoy some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Image credit: Alappuzha Beach by Vishnu Nair. Retreived September 1, 2014 from Wikipedia and used under the Creative Commons Attribution 3.0 Unported license.