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August 10, 2015

Why Mobile Payments Will Rule

August 10, 2015 | By | No Comments

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Mobile payments will rule

I remain convinced that, before too long, mobile payments will rule mobile commerce (and e-commerce generally). New data from eMarketer and AudienceSCAN helps explain why. Some recent studies show that somewhere between 13% and 14% of US smartphone owners have used digital wallets over the last 6 months. As eMarketer notes,

“…unsurprisingly, this also-small slice of the population is more tech-savvy than average. AudienceSCAN found that US mobile wallet users were more likely than internet users as a whole to report using every social media site the company asked about—in some cases, more than twice as likely.”

eMarketer also rounds-up these mobile/social-friendly customers’ favorite sites,

“Notably for retailers, mobile wallet users were especially likely to overindex on usage of Instagram and Pinterest, both of which are making plays to appeal more to retail advertisers. Yelp was also especially popular among mobile wallet users, and likely helping to send them to local brick-and-mortar businesses like fast-casual restaurants.”

In a separate report, eMarketer said,

“As people grow accustomed to using devices to pay at the point of sale, the mobile wallet will become an important hub that will enable marketers to provide customers with more context as well as greater convenience…”

I completely agree.

In fact, I’ve mentioned the importance of digital wallets to connecting with mobile and social-savvy customers a number of times, along with how much future e-commerce growth we can expect to see thanks to the rise of mobile payments. First off, we now know that mobile drives purchases and that the frequency and value of those purchases continues to climb, representing a true game-changer for mobile commmerce. See if this playbook feels familiar to any of you:

  1. New technology appears.
  2. New technology gains traction among early adopters (i.e., the “cool kids”).
  3. Some backlash occurs because this new technology doesn’t gain as fast as originally predicted.
  4. The cool kids keep using the new technology, ignoring the backlash.
  5. A short while later, everyone’s using the new technology.

Feel familiar? It should. In my career alone, we’ve seen it with the Web, generally; e-commerce, specifically; social media; mobile, generally; and, pretty soon, mobile commerce. When the early adopters stick, the rest of the world follows. Every. Single. Time. And early adopters don’t seem to be running away from mobile payments. Quite the opposite, in fact. So, tf the pattern holds, mobile payments will rule. Just wait a short bit.

And if you’re interested in more insights about mobile payments, you might enjoy my past coverage, including:

Interested in learning even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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August 10, 2015

5 Fantastic Posts Driving Hotel Distribution: Hospitality Marketing Link Digest

August 10, 2015 | By | No Comments

Driving hotel distributionIt’s very late on Sunday night, Big Thinkers, so what do you say we skip the setup and simply move on to these 5 fantastic posts driving hotel distribution this week. Enjoy:

  1. By far, the biggest news of the past week is a Tnooz article that claims the “Billboard Effect” is dead from a study of hotels listed on OTAs. So, a couple things here. First, I’ve never been a huge proponent of the “Billboard effect.” For many properties, its benefits have likely been overstated. But I do think it exists—to a degree—for some properties, even today. Secondly, I’ve not had a chance to read the new study, but I’m eagerly looking forward to it. I know one of the authors very well and suspect the new study likely shines deeper insights into the initial research. Finally, I think it’s very probably that some hotels may still benefit from the “Billboard effect,” while others likely will see no gain at all. The real key for you is to look at whether your hotel actually sees real results—both direct and indirect—or not, and act accordingly.
  2. Speaking of direct business, Hotel News Now offers up a cheat sheet to drive direct business, written by none other than yours truly. Check it out when you get a chance.
  3. In somewhat related distribution news, Skift reports that Amazon Travel has doubled its hotel coverage and appointed a former Expedia exec as GM. Probably not the last we’re going to hear about Amazon in this space.
  4. Another Skift column asks, “Will Tripadvisor Be the Next Airbnb? It Seems to Be Trying,” while Quartz says that Uber got to a $50 billion valuation a year faster than Facebook. Both are impressive. They also represent a really strong indicator of exactly how big such new entrants may turn out to be.
  5. Finally, one last piece of advice: don’t miss these: the top five hotel marketing posts of July.
  6. Good stuff to get you through the week ahead.

If you’re interested in more insights and information about travel marketing and distribution, be sure to check out these “6 Super Hotel Distribution Strategy Posts,” these “5 Amazing Mobile Hotel Marketing Stories,” a great set of “8 Exceptional Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest,” a terrific round-up of “7 Remarkable Posts about Mobile Marketing in Travel” and these “7 Brilliant Insights into Mobile Travel E-commerce” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

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August 7, 2015

9 Must-Read Mobile Strategy Posts: E-commerce Link Digest

August 7, 2015 | By | No Comments

9 Must-Read Mobile Strategy PostsZOMG, Big Thinkers! It’s gorgeous outside! No, seriously. I don’t know about where you are, but here in the Northeast, we’re enjoying some of the most beautiful weather of the year. So, do me a favor: Go outside. Soak up a little sun and fun with your friends and family. And once you’ve done that, then c’mon back and check out these 9 must-read mobile strategy posts. Enjoy:

  1. First off, you simply cannot miss this astute analysis from Benedict Evans on why the smartphone is the new sun. Thought-provoking read. Providing just one example of what Benedict is getting at, Mobile Commerce Daily explains how mobile payments will help us become more mobile. I’ve often said we’re still in the early days of digital transformation. These posts help underscore why.
  2. Along those same lines, Brian Solis offers up a great presentation on SlideShare about “The Inevitability of a Mobile-Only Customer Experience” that’s well-worth checking out.
  3. And as yet more evidence of where we’re heading, Marketing Charts points out that mobile is now more than three-quarters of Facebook’s ad revenues. Yep.
  4. Skift, a regular contributor to our Hospitality Marketing Link Digests, makes the Friday list with these 8 charts that show the state of mobile video around the world.
  5. BuzzFeed New reports that Target is rolling out a new pilot program to track customers in stores.
  6. Despite all these changes — or maybe because of them — you really want to check out Andrew Schulkind’s recent Biznology webinar, “Why Your Website Matters and How to Make It Matter More” that I helped host. Great stuff.
  7. Mike Moran highlights the content marketing book you should not miss in his review of Mark Schaefer’s “The Content Code: Six essential strategies to ignite your content, your marketing, and your business.”
    I completely agree with Mike; you simply should not miss this book.
  8. Continuing this week’s theme, I rounded-up the 7 key digital marketing trends this summer, the top posts of July, for you.
  9. And given the massive disruption enabled by digital generally, and mobile specifically, it’s entirely fair to ask, “Is Your Business Screwed?” which is just what I did in a recent episode of Thinks Out Loud, our weekly e-commerce and digital marketing podcast. Definitely worth checking out.

If you’re interested in learning more, make sure to check out these “6 Major Stories About Millennials and Mobile Commerce” these “9 Marvelous Mobile Marketing and E-Commerce Columns: The Top Posts of May” and other entries from our E-commerce Link Digest series, including these “8 Amazing E-Commerce Posts Winning this Week”, these “10 Damn-Good Digital Marketing Posts,” another “10 Spectacular Mobile Marketing and E-Commerce Essays”, and this set of “6 Major Stories About Millennials and Mobile Commerce” too.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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August 6, 2015

Global Expert in Digital Strategy Tim Peter in Bogotá, Colombia

August 6, 2015 | By | No Comments

Global expert in digital strategy Tim PeterCompanies around the globe continue to recognize the importance of data and digital as they market and grow their businesses. Our own Tim Peter, president of Tim Peter & Associates, received some fantastic insights into exactly how significant a role digital plays in Latin America in a keynote address he provided at ID Interactive’s recent #KeepItDigital conference in Bogotá, Colombia. Tim spoke about using data to measure the effectiveness of your marketing activities and solve your customer’s problems. Several media outlets in the Bogotá area covered the event and provided the following articles.

In their write-up, IAB Colombia noted:

“Tim Peter, a global expert in digital strategy and operations, says the main idea of this mega-trend is to reduce uncertainty in answering the big questions that companies have on their consumers.”

The original, in Spanish, reads,

“Tim Peter, experto mundial en estrategia y operaciones digitales, afirma que la idea principal de esta mega tendencia es reducir la incertidumbre al responder las big questions (grandes preguntas) que tienen las empresas sobre sus consumidores.”

The same article also ran in Colombia in digital marketing blog Revista Gerente Pyme.

Publicadad & Mercado also picked up the story, stating,

“At an event held in Bogotá, attended by Tim Peter, global authority on digital strategy and operations, the expert said that the main idea of ​​this mega-trend is to reduce uncertainty in answering the big questions that companies have about their consumers. Similarly, he stressed that ‘although content is king, the data is the crown jewels.'”

The original, in Spanish, reads: ‘En un evento realizado en Bogotá y el que contó con la participación de Tim Peter, autoridad mundial en estrategia y operaciones digitales, el experto afirmó que la idea principal de esta mega tendencia es reducir la incertidumbre al responder las big questions (grandes preguntas) que tienen las empresas sobre sus consumidores. Del mismo modo, hizo énfasis en que “si bien el contenido es el rey, la data es la joya de la corona’.”

You can read more from Tim on data as part of your digital strategy here on the blog as well as see other press coverage here. And if you’re interested in having Tim speak at your event please click here.

Tim Peter

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August 5, 2015

How Not to Fail – Thinks Out Loud Episode 132

August 5, 2015 | By | No Comments

How not to fail

How Not to Fail – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 16m 28s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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August 4, 2015

Don’t Miss These: The Top Five Hotel Marketing Posts of July

August 4, 2015 | By | No Comments

Don't Miss This: Top Posts of JulyWe’ve reached that time once again when we round up the top posts from the past month to see what you liked, linked, and loved for the past 30 days. And now that I’ve seen the list, it’s critical you don’t miss these: the top five hotel marketing posts of July. Enjoy:

  1. By far the biggest post of last month asks, “How Safe Are Independent Hotels from Airbnb?” Airbnb may not represent an existential threat to independents, but most hotel marketers will definitely want to keep their eye on the hospitality startup.
  2. I don’t typically include Roundup posts in these roundups. However this collection of “15 Key Travel Marketing Posts of 2015 (So Far)” proved far too popular for me to ignore. And it would be a shame if you missed it.
  3. HITEC represents one of the highlights of each summer’s conference schedule and this year was no exception. I was truly fortunate to be part of an outstanding panel that talked about revenue strategy for hotel marketers and the slides from my presentation on the panel, “Key Revenue Levers Driving Profitability,” gained lots of attention from your fellow Big Thinkers. Be sure to check them out when you get a chance.
  4. Just like a whole heaping chunk of relationships on Facebook, most hotel marketers would represent their view of OTA’s as “complicated.” While most accept OTA’s as part of a balanced distribution diet, most are also more than happy to get business from sources other than OTA’s, both to contain costs and to connect more deeply with guests. So these “6 Key Hotel E-commerce Tips: A Cheat Sheet to Drive Direct Business” should help you do just that.
  5. Finally, it’s no secret that many readers of this blog continue to enjoy entries from our Hospitality Marketing Link Digest series. Two recent entries, “9 Killer Blog Posts for Travel Marketers This Week” and “5 Fast, Fantastic Hotel Marketing Posts” were among the most visited and shared posts of the past month. Pretty killer indeed, eh?

And there you have it folks, the top five hotel marketing posts of July. If you like this list don’t miss other collections including “6 Spectacular Mobile Hotel Marketing and Distribution Posts, “ this group of “8 Deep Hotel Distribution Dispatches,” and these “6 Super Hotel Distribution Strategy Posts” all from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series) and these 5 Fantastic Hospitality Marketing and Distribution Dispatches: The Top Travel Posts for May (Travel Tuesday).

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

August 3, 2015

7 Key Digital Marketing Trends this Summer: The Top Posts of July

August 3, 2015 | By | No Comments

Key digital marketing trends for summer

Every month, we flip through your favorite posts from the past 30 days to see what we showed that you shared, liked, linked, and loved. We cheated a little bit this time ’round by including posts from both June and July due to our round-up of the top 15 posts of 2015 (so far) at the end of last month (and that you’ll find at the #2 spot below). What we noticed while putting together the list, though, is that this month’s collection focuses heavily on key digital marketing trends that you can put to work for your business right now. So, without further ado, let’s get to the list. Enjoy:

  1. Leading off, we’ve got these “9 Killer Posts Featuring This Year’s Key Digital Marketing Trends”, part of our regular E-commerce Link Digest series, which highlights key trends around the visual web, mobile and mobile search, and using reviews to improve your search marketing. Be sure to check out the whole list though for the complete set.
  2. You also want to check out this amazing list containing killer digital marketing ideas, a round-up of the “Top 15 Digital Marketing and E-commerce Posts of 2015 (So Far).” Hugely popular. Hugely helpful.
  3. You can gain a ton of great ideas from this recent episode of Thinks Out Loud, our weekly e-commerce and digital marketing podcast, “Breaking Down the Mary Meeker 2015 Internet Trends Report.” Just like it says in the title, we broke down the key trends and offered insights into how you can apply them to your business this year—and beyond.
  4. Yet another article from the E-commerce Link Digest series, “11 Excellent E-Commerce Entries from the Past Week,” focuses mostly on e-commerce, including ideas around visual search, using social to help customers, and how your customers are likely to use mobile wallets, among others.
  5. Our next entry uncovers “Facebook’s Big Beacon Secret” and how that will impact your marketing going forward.
  6. Of course, if your marketing works, you should expect to see more traffic to your website, in which case you’ll want to check out these “5 Warning Signs That Your Website Sucks.” Because traffic that doesn’t convert is rarely helpful traffic.
  7. Finally, we’re seeing a huge shift towards visuals on the web generally (as noted in the first item in this month’s list), and video specifically. To make the most of this, give a listen to Thinks Out Loud Episode 127, “2015’s Top Digital Trend: Online Video Arrives,” for some great advice on how to make that work for you.

Well, Big Thinkers, I hope you’ve enjoyed these 7 killer digital marketing trends for summer and come away with a few that will work for your business. If you’re interested in learning still more, make sure to check out these “9 Marvelous Mobile Marketing and E-Commerce Columns: The Top Posts of May” and other entries from our E-commerce Link Digest series, including these “8 Amazing E-Commerce Posts Winning this Week”, these “10 Damn-Good Digital Marketing Posts,” another “10 Spectacular Mobile Marketing and E-Commerce Essays”, and this set of “6 Major Stories About Millennials and Mobile Commerce” too.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

July 29, 2015

Is Your Business Screwed? Thinks Out Loud Episode 131

July 29, 2015 | By | No Comments

Is your business screwed?

Is Your Business Screwed? – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 16m 07s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

July 28, 2015

6 Key Hotel E-commerce Tips: A Cheat Sheet to Drive Direct Business

July 28, 2015 | By | No Comments

Direct booking cheat sheet

We’re halfway through 2015—one of the best years on record in many ways—and still many hotel owners, operators, and marketers ask me: “How can I reduce my dependency on OTA’s and drive more direct bookings?” While it takes a little bit of effort, the process is actually well understood. In fact, you can take a page the most OTA’s playbook and apply those lessons to your own direct presence. I’ve rounded-up this cheat sheet of 6 hotel e-commerce tips that can help you shift share away from OTA’s and drive more direct business for your hotel:

1. Create compelling content.

Your guests really only have two questions when deciding where to stay:

  • “Is your hotel the right choice for this stay?” and,
  • “Why should I book through you?”

Your web content exists to help guests answer their questions and to drive them towards a booking decision. It ought to be your best salesperson. Update your website content regularly to address common—or not so common—guest questions.

Talk to your front-desk staff and your concierges to see what questions they hear from guests, then update your website and your social media presence to include that information. And always ensure that your content contains a call-to-action that encourages guests to learn more, dive deeper, or, best of all, book their stay.

2. Update your images

Now, not all content is created equal. Images not only answer your guests’ questions, but also help them envision exactly how much they’ll enjoy their stay. There’s a dead-simple reason sites like TripAdvisor, Booking.com, and Google are investing so much energy and effort in creating and curating images these days: They drive bookings. As RockCheetah founder Robert Cole noted in a recent Leonardo ebook, “A product manager for a prominent OTA told me… the one universal truth is ‘pretty pictures sell hotels.’ [Emphasis mine]”

Hotels I work with frequently see fantastic results when they update their websites to include larger, bolder, more engaging imagery. The rise of sites like Instagram and Pinterest, as well as the so-called “Retina-quality” displays on laptops, tablets, and mobile phones highlights how much emphasis your guests place on visual information—and underscores the critical role images play in helping your guests choose to book with you.

3. Don’t wait: Use urgency in your copy

Check out your hotel’s listing on most major OTA’s and you’ll find your screen flooded with messages like: “2 left at this price,” “Most popular! 10 people booked in the last 48 hours!”, “We’ll probably sell out of rooms at this hotel on our site in the next 2 days” plus display tactics like strikethrough pricing. These represent valuable tools for encouraging guests to get off the fence and actually book their stay. Now.

A luxury resort might choose a softer approach, such as “Only 2 rooms remaining for these dates,” while a city center destination with distressed inventory might put more focus on the discount for a given day, but the principle remains the same. There’s a reason you see this tactic everywhere: It works.

4. Put your database to work

Many hotel owners and operators have seen rising costs of guest acquisition over the last several years. But few more effective ways exist to combat those rising costs than reaching—and recapturing—your own past guests. As I’ve mentioned before, data provides you excellent insights into guest behavior and offers you a strong firewall against the big OTA’s—after all, stay data helps you understand your guests’ needs more fully than just booking information might.

Email also remains an effective and inexpensive way to attract and retain guests. Consider promoting value-adds to in your pre-arrival emails to increase revenue or sending special offers to your best guests during distressed periods to improve occupancy.

5. Improve your support for mobile browsing and booking

Mobile’s kind of a big deal now. Maybe you’ve heard. But, for most guests, booking on mobile remains a royal pain in the… well, let’s just say it remains challenging. OTA’s have invested heavily in usability testing and native apps to improve the situation for many guests. You may not have that same option—and you certainly don’t have the same budget. But that doesn’t matter. Instead, work with your website and booking engine partners to improve your guests’ mobile experience. Review your content on mobile phones and tablets to ensure readability and ease of use. And be sure your phone number appears prominently on each page for guests who’d rather call you than wade through a difficult user experience. Focus on making it easy for guests to research and book your hotel on mobile and then don’t be surprised when they do just that.

6. Test and learn. And test and learn. And test and learn…

One of the main reasons OTA’s have so successfully captured the hearts and minds of travel bookers is their deep commitment to testing. The major travel intermediaries don’t just make changes and pray for the best. They measure each change to see whether it outperforms current efforts, then repeat the process again and again to continually improve on positive results.

Multiple tools exist that allow you to conduct A/B tests easily and inexpensively. Even simple changes, such as alternate headlines, offers, images, or calls-to-action can produce outstanding results. I’ve seen cases where marketers using a coordinated testing process made modest changes every month or two that delivered huge improvement in their hotel’s top and bottom lines. The tools and the process are already out there. You just need to put them to work.

Conclusion

Driving direct bookings isn’t a one-time event; it’s an ongoing process. You must continually work to improve your copy and images, create a sense of urgency among guests, use your data to provide targeted messages to guest segments, ensure those guests can browse and book your hotel regardless of screen, test your assumptions and build on the results of those tests. Yes, it may seem like a lot. But the alternative is to continue paying more than you should for guests whose loyalty lies with a particular booking channel—or worse, a guest who books solely on price and displays no loyalty at all.

You can compete in this world. Implementing each of these six actions requires only modest investments in time, effort, and a willingness to learn, at least to get started. But getting started is the key. If you’re still struggling to gain more direct business, waiting is your worst enemy. OTA’s and competitive hotel marketers alike are putting these plans into place—and they’re enjoying the benefits, right now. You’ve still got time to make 2015 a great year, a year of direct booking growth. And once you do, you’ll set yourself up to achieve direct booking growth year after year, ensuring that 2015 won’t be your last “best year ever.”


If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Note: A version of this post originally appeared on Hotel News Now, where Tim Peter writes a quarterly column for the magazine’s Digital Tech Impact Report.
Tim Peter

By

July 25, 2015

8 Amazing Mobile and Millennial Posts from the Past Week

July 25, 2015 | By | No Comments

8 Amazing Mobile and Millennial Posts from the Past WeekHope you’re having a great weekend, Big Thinkers and that you’ll really love these 8 amazing mobile and Millennial posts from the past week. Enjoy:

  1. The latest episode of Thinks Out Loud, looks at what it you can learn about customer behavior as an “International Traveler, Mobile Citizen.”
  2. Mobile Commerce Daily highlights a great OpenTable study (with a horrible headline), showing “46% of diners have never leveraged mobile payment options.” Of course, what the study reveals is that 54% of all diners either have or are willing to. And that’s the real headline. Backing up this view is another Mobile Commerce Daily article that reports, “Chipotle says mobile payments, not loyalty, will drive customer insights.” No doubt.
  3. Competing with the earlier Mobile Commerce Daily article, eMarketer says “Millennial Shoppers Still Aren’t Mobile,” which isn’t exactly true. But read the whole article to see why.
  4. Mobile Commerce Daily suggests “3 steps to build long-term customer relationships with mobile” that are well worth checking out.
  5. While we’re on the topic of mobile, we took a look at “What Microsoft Can—and Can’t—Teach Us About Mobile.”
  6. GetElastic offers key insights on “Marketing to Millennial Moms” while another recent Thinks Out Loud episode asks “Are Millennials Really Any Different?”
  7. Search Engine Land offers “7 Mobile Landing Page Tips You Can Implement Tomorrow!” And, clearly, they mean that!
  8. And, finally, you’ll want to review “The Top 15 Digital Marketing and E-commerce Posts of 2015 (So Far)” we recently rounded up for you.

If you like what you’ve seen here, why not check out other entries from our E-commerce Link Digest series, including these “8 Amazing E-Commerce Posts Winning this Week,” these “9 Mind-Blowing Mobile and Social Commerce Posts,” these 10 Damn-Good Digital Marketing Posts: E-commerce Link Digest , these “11 Exceptional E-commerce Entries For You to Enjoy,” another “10 spectacular mobile marketing and e-commerce essays,” and this set of “6 Major Stories About Millennials and Mobile Commerce.”

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including: