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August 5, 2016

11 Must-Watch Trends for Digital Leaders: E-commerce Link Digest

August 5, 2016 | By | No Comments

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Trends for digital leaders: Team discussing digital leadership¡Hola, Big Thinkers! Hope you’ve had an amazing, productive, and profitable week. Let’s skip any big setup for this week’s E-commerce Link Digest and just get you right to these 11 must-watch trends for digital leaders instead. Enjoy:

  1. Social Media Today starts us off with an outstanding infographic that illustrates the “State Digital Marketing 2016.” Definitely worth checking out to understand the trends you need to know.
  2. Speaking of digital trends, don’t miss this recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, that explored “5 Digital Trends You Must Adopt Right Now.” Great stuff, well worth your time.
  3. Continuing with the trends theme, Bloomberg has terrific insights into “Facebook’s Really Big Plans for Virtual Reality.” This is a remarkable topic and something you need to pay attention to as we move towards 2017. I’ve mentioned in the past that I believe augmented reality will be more important than virtual reality in the longer-term for most businesses. But given that it’s early days you should definitely keep an eye on both.
  4. Marketing Charts outlines outstanding research that asks, “As MarTech Understanding Becomes Critical, Where Will Marketers Invest Next Year?”
  5. Marketing Insider Group has a terrific piece that considers “The Compounding Power of Content Marketing.” Such a smart idea.
  6. Of course, you can’t receive the compounding benefits of content marketing until you get started. These “15 Colossal Content Marketing Insights to Kick off Your Week” will point you in the right direction.
  7. When it comes to applying the trends, leadership plays a crucial role. Culture is more important than your tactics and in some cases, more important than your strategy, too. That’s why it’s so helpful that MarTech Advisor looks at “The First Three Steps a CMO Should Take to Better Align Sales and Marketing.” Good stuff.
  8. On a highly related note, InformationWeek offers technology leaders these “3 Tips For Playing Nice With Your CMO.” Given the connections between marketing and technology these days, marketing leaders should realized communication and partnership are a two-way street and would benefit from checking out these tips too.
  9. Luxury Daily looks of mobile payments beyond NFC and makes “The Case for Beacons.” It’s clear that payments comprise a critical part of your customers’ e-commerce experience, which makes this a trend definitely worth watching.
  10. While we’re on the topic of payments, be sure to check out this look at “Why I’m Bullish on Mobile Payments and Messaging” as well as “A Quick Snapshot of the State of Mobile Payments” for more insights into what makes payments so critical to your business success in the coming year.
  11. Finally, you can’t miss these “11 Exceptional E-commerce Insights: The Top Posts of Summer, 2016” or these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far).” Excellent information and insights to set you up for success and a great way to round-out this list of 11 must-watch trends for digital leaders, don’t you think?

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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August 4, 2016

5 Digital Trends You Must Adopt Right Now (Thinks Out Loud Episode 173)

August 4, 2016 | By | No Comments

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5 Digital Trends You Must Adopt Right Now (Thinks Out Loud Episode 173)

5 Digital Trends You Must Adopt Right Now (Thinks Out Loud Episode 173) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 50s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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August 2, 2016

8 Outstanding Insights: the Top Travel Marketing Posts of Summer, 2016 (Travel Tuesday)

August 2, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


8 Outstanding Insights: the Top Travel Marketing Posts of Summer, 2016Hey, Big Thinkers! As with yesterday’s post, we’re rounding up the top posts from summer, this time putting our usual Travel Tuesday focus on the very best travel and hospitality marketing posts here on the blog. So, without further ado, spend a few minutes revisiting these 8 outstanding insights: the top travel marketing posts of summer, 2016. Enjoy:

  1. Leading off, we’ve got a round-up of “3 Myths of Hotel Direct Revenue You Must Stop Believing” for you. Great stuff.
  2. Another hugely popular post here on Thinks was our recap of “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far).”
  3. Up next, we come to a broad run of entries from the Hospitality Marketing Link Digest, starting with these “6 Super Summer Hotel Marketing and Distribution Tips” that your fellow Big Thinkers loved.
  4. Like that one? Well, then you’ll probably love this set of “10 Terrific Travel Marketing Posts from the Past Week.”
  5. Want even more? How about a collection of “7 Special Hotel Marketing Insights” from early in July for you.
  6. One last Hospitality Marketing Link Digest that got lots of traction this summer gathered up “5 Fantastic Travel Marketing Posts You’ll Want to See.” Really good stuff all around.
  7. Our own Tim Peter talked about how to “Cut Through the SEO Clutter: 5 Myths Explained” and “How Digital Marketers Deal With the Shifting Landscape” in two separate interviews with Hotel News Now.
  8. Finally, we’ll leave you with this video of the “This Week In Hospitality Digital Marketing HITEC Recap” where Tim hung out with a group of industry thought leaders to talk about what worked — and what didn’t — at the recent HITEC conference HFTP put on in New Orleans. Really worth a few minutes of your time.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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August 1, 2016

11 Exceptional E-commerce Insights: The Top Posts of Summer, 2016

August 1, 2016 | By | No Comments

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11 Exceptional E-commerce Insights: The Top Posts of Summer, 2016Welcome to August, Big Thinkers. Hope you’re having a super summer, filled with both fun and fantastic business results. And, as ever, we’re going to kick-off the month by rounding-up your favorite posts from the past 30 days. Of course, since it’s summer, we rolled it into one super-sized edition, featuring the top posts from June and July. Without further ado, here are 11 exceptional e-commerce insights: the top posts of Summer, 2016. Enjoy:

  1. The biggest post of the past couple months, by far, looked at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” in an episode of Thinks Out Loud, our digital marketing and e-commerce podcast.
  2. The E-commerce Link Digest series remains among the most popular features here on the blog. For instance, these “7 Must-Read Marketing and E-commerce Posts,” this set of “13 Near-Perfect Posts Featuring Future Marketing Trends,” this round-up of “10 Must-See Marketing Posts from the Past Week” and this collection on “13 Excellent E-Commerce and Digital Strategy Insights” all received lots of traffic and social activity over the last month.
  3. Another pair of related podcast episodes introduced “The New Digital Strategy Playbook: Part 1” and “The New Digital Strategy Playbook Part 2: Electric Boogaloo” to help you grow your brand and business.
  4. While itself a round-up of top posts, many of your fellow Big Thinkers loved this collection of “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far).” Check it out to see why for yourself.
  5. Digital payments represent a huge step forward for e-commerce, which helps explain the popularity of this next post, which offered “A Quick Snapshot of the State of Mobile Payments.”
  6. Another Thinks Out Loud episode makes this month’s list, this one outlining “The Simple Truth? Digital is a Mindset.” Why not give it a listen when you get a moment?
  7. These “9 Must-Read Personalization Insights to Start Your Week Off Right” represent a personal favorite of mine, but also proved highly popular among your fellow readers here on Thinks.
  8. Coming in at the #8 position in this month’s list is one that reminds you “Don’t Get Hung Up On Smartphones: Put Your Customer First.”
  9. Video represents one of the top trends for 2016 — especially on mobile. And this post “Digital Video is Taking Over: These 5 Data Points Prove It” demonstrates why.
  10. Another big trend this year? Content marketing. Which certainly explains why this collection of “15 Colossal Content Marketing Insights to Kick off Your Week” got so much love over the last month.
  11. Finally, we’ll round-out this list of 11 exceptional e-commerce insights, the top posts of Summer with this pair of E-commerce Link Digest posts, featuring “12 Powerful Posts Featuring the Top Mobile and E-commerce Trends” and these “11 Outstanding Insights Into the Future of Digital.” Great stuff all around.

What, you still want more? Well, if you’re looking to learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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July 31, 2016

6 Spectacular Hospitality Marketing Insights: Hospitality Marketing Link Digest

July 31, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


6 Spectacular Hospitality Marketing Insights: Hospitality Marketing Link DigestHey, Big Thinkers. No big setup this week as we’re off enjoying the fantastic summer Sunday. But to kick off your week, don’t miss these 6 spectacular hospitality marketing insights. Enjoy:

  1. Tnooz outlined “Eight Tech Trends for the Travel Chief’s Watchlist” that you’ll really want to review.
  2. Meanwhile, Marketing Charts provided this “Sharing Economy: Travel and Finance Update” that’s important to pay attention to, especially if you find yourself asking “How Safe Are Independent Hotels from Airbnb?”
  3. Along with the other members of the This Week in Hospitality Marketing, we put together “This Week in Hospitality Marketing’s HITEC Round-Up and Recap” for you to watch. Good stuff.
  4. Adweek looked at “How Travel Writing Evolved Into Travel Blogging, and What Brands Get From Both” that also illustrates why, “For Travel Marketers, Content is Still King.”
  5. You also might want to remember that, when it comes to “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.”
  6. And, finally, don’t miss these “5 Fantastic Travel Marketing Insights” from the Hospitality Marketing Link Digest series to round out this collection of 6 spectacular hospitality marketing insights.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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July 29, 2016

8 Excellent E-commerce and Digital Strategy Insights: E-commerce Link Digest

July 29, 2016 | By | No Comments

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8 Excellent E-commerce and Digital Strategy InsightsHey, Big Thinkers! Hope you’ve had an awesome week. We’re going to skip all the setup for this week’s E-commerce Link Digest and just get you right to these 8 excellent e-commerce and digital strategy insights. Enjoy:

  1. Marketing Charts uncovers data that shows the “CMO Role Evolving Towards More Strategic Business Leadership.” You might want to review these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)” as well as “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” so you can stay on top.
  2. CMO.com says “Mobile Video Is A Marketing Necessity, Not A Luxury.” I couldn’t agree more, which is what led me to write “2016’s Top Trends — Make Room For Mobile Video” and “Digital Video is Taking Over: These 5 Data Points Prove It.”
  3. The Wall Street Journal has a fascinating piece about “IBM Pushing Blockchain into the Supply Chain” that’s well worth your time. Clever titles aside, it speaks to how technology is not only shaping every step of the customer journey, but also how companies respond.
  4. While we’re on the topic of blockchain — which is most famously used to power the bitcoin digital payments standard — you might want to check out “Why I’m Bullish on Mobile Payments and Messaging.”
  5. These “13 Excellent E-Commerce and Digital Strategy Insights” from the the ongoing E-commerce Link Digest series are worth another look too when you have a moment.
  6. Social Media Today posted a pretty great infographic that outlines “The State of Digital Marketing In 2016.” I’ll be sure to include the graphic below too.
  7. Bloomberg highlighted “Facebook’s Really Big Plans for Virtual Reality,” which is a truly fascinating look at a big topic for the next few years — though, technically, I’m much more bullish on augmented reality than virtual reality for reasons I’ll explain at some point down the road. In the meantime, why not check out “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” when you get a chance.
  8. And, finally, I know I linked to this up above, but it’s really worthwhile to for you to take another look at these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)” and “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” so you can keep up with all the changes in digital marketing over the next year.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 26, 2016

3 Myths About Hotel Direct Revenue You Must Stop Believing (Travel Tuesday)

July 26, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


3 myths about hotel direct revenue that you must stop believingMy latest column for Hotel News Now, “The Most Capable Revenue Generator Is You,” looks at 3 myths about hotel direct revenue you must stop believing.

I’ve talked about one of the myths,

“OTA’s are evil,”

a number of times.

But I haven’t talked as much about the other two. As the column points out,

“…competing on price is a losing proposition. Full stop. Lowering rates should be your last resort. It hurts your ability to provide a better experience for guests and, in most cases, doesn’t work at actually driving demand.

For a 150-room property selling at $200 per night, every 5% discount — just $10 a night — away from your target ADR represents a topline loss of around $300,000 per year. And if you’re offering that $10 discount through OTA channels, you’re leaving even more money on the table once you’ve accounted for commissions and net rates. Which then makes it that much harder to surprise and delight guests with an amazing experience when you’re leaving yourself a few hundred thousand dollars less to work with.”

Additionally,

“…there are no “white knights” waiting to ride in and save the day. At least not the way most people think about it. Not metasearch (many of whom are owned by OTAs anyway), nor Google, nor Facebook, nor Apple, nor anyone else is going to solve your problem. They may each help solve for a piece of it, mind you. But ultimately, your success depends on doing a number of things well.”

Happily, the piece doesn’t just talk about myths; it also talks about how to win in this environment. These include:

  • Telling a great story about your property and your brand.
  • Focusing on guest experience at every point in the customer journey.
  • Improving your content to convey that story and that experience.
  • And others…

You can read the whole list here — and I hope that you do.

Winning direct revenue for your hotel matters. It’s critical to building your brand and your business for the long haul. It’s not easy, but it’s possible. All you need to do is stop putting your faith in these myths and focus on the needs of your guests for the long-term.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

July 25, 2016

Digital Video is Taking Over: These 5 Data Points Prove It

July 25, 2016 | By | No Comments

Digital Video is Taking Over: These 5 Data Points Prove ItLate last year, I wrote a post encouraging you to “Make Room For Mobile Video” and it seemed as it now would be a good time to see where your fellow marketers stand on digital video marketing specifically and content marketing more generally. If anything, I may have underestimated how quickly digital video would take over the world. Here are 5 data points to back that up:

  1. First, according to the Nieman Journalism Lab, Facebook predicts your News Feed will likely be ‘all video’ in five years. Nieman quotes Nicola Mendelsohn, Facebook’s vice president for Europe, the Middle East, and Africa, who says,
    “An average of 100 million hours of video are watched on Facebook on mobile devices daily, Fortune reported. Facebook Live video has also been “a bigger, faster phenomenon” than the company expected, saying that Live videos get 10 times as many comments than other video.

    “I just think if we look already, we’re seeing a year-on-year decline on text. We’re seeing a massive increase, as I’ve said, on both pictures and video…”

    That’s worth emphasizing again: “…we’re seeing a year-on-year decline on text.” It’s only mid-2016 and text is beginning to fall by the wayside as far as Facebook is concerned. That’s a huge statement and one worth paying increased attention as you plan for next year.

  2. Meanwhile, Marketing Charts has some extraordinary data that underscores the phenomenon. In their study, “Traditional TV Viewing: What A Difference 5 Years Makes,” they lay out these important pieces of data:

    “…reports are coming out suggesting that streaming video has supplanted linear TV as the dominant form of video consumption among youth:

    • A survey from Deloitte finds 19-25-year-olds estimating that they spend 39% of their TV content time watching streaming video as opposed to 29% watching live programming, with streaming (31%) also ahead of live viewing (28%) among 26-32-year-olds; and
    • A Defy Media study similarly suggests that 13-24-year-olds are spending more time with “free” and subscription digital video than with TV.”

    Marketing Charts goes on to show, “…weekly streaming hours more than tripled between Q4 2013 and Q4 2015.” As above, let’s emphasize that number: “…streaming hours more than tripled” in just a couple of years.

  3. While it might seem like this is only a reality in the B2C world, Marketing Charts also shows that “B2B Content Marketers See Bigger Role Coming For Social and Video.” Their key finding:
    “…this year, just 13% see emailers as being the most indispensable format. Overtaking it will be videos, which 16% of respondents see as indispensable, almost double the share (9%) who found videos to be most effective for them last year.”

    Again, that’s a massive increase in just a single year.

  4. For a real-world look at what some marketers are doing, take a look at Jason Miller’s write-up over on LinkedIn, “A B2B Marketer Spends a Month with Snapchat”. While he’s not sure the app is quite ready for B2B marketers, he also says,
    “I wouldn’t be surprised if, as GaryVee predicts, Snapchat matures in the next couple of years to become the next YouTube.”

  5. So, what can you do about this? Well, MarketingProfs recommends some pointers for “How a Simple Story Can Help You Win Your Prospect’s Trust” that applies to any content marketing. The key takeaway:
    “”The best way to build rapport is to empathize with your audience’s pain. If you could, you’d sit down with the person for a one-on-one and gain personal knowledge of her situation: Why does she feel that way?

    You’d learn her plight and understand her situation.

    Empathy goes a long way towards making your content marketing work, regardless of format.

  6. You might also want to reference “A Quick Postcard from the Future of Digital”, this podcast episode that looks at “How to Keep Up with Technology as a Marketer: The Quick and Dirty Guide,” and “The New Digital Strategy Playbook Part 1” and “Part 2” that we’ve pulled together for you. I’d also recommend planning for more video and images as you start putting together your 2017 budget. Because, if we’ve learned one thing about digital over the years, it’s that once a trend starts moving, it moves fast. And when it comes to online video, it’s moving.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 24, 2016

5 Fantastic Travel Marketing Insights: Hospitality Marketing Link Digest

July 24, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


5 Fantastic Travel Marketing Insights: Hospitality Marketing Link DigestHey, Big Thinkers! It’s a gorgeous day here in the Garden State. Hope you’re having a fabulous late summer afternoon wherever you are too. As you get ready, why not check out these 5 fantastic travel marketing insights for this week’s Hospitality Marketing Link Digest entry? Enjoy:

  1. Leading off, we rounded-up “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)” for you.
  2. Building from those top posts, one of the more popular items over the last few months took a look at “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.”
  3. This next post explains why “Personalization Starts With a Person” that you’ll really want to review.
  4. You might also want to check out a couple of entries from the Hospitality Marketing Link Digest series, including these “5 Helpful Hospitality Marketing Stories for You” and these “7 Special Hotel Marketing Insights.”
  5. And, finally, this “New Sabre Study Outlines Key Mega-Trends Shaping Travel Marketing.” You’ll definitely want to give it a look.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

July 22, 2016

7-Plus Can’t Miss Mobile Commerce Strategy Posts: E-commerce Link Digest

July 22, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


7-Plus Can't Miss Mobile Commerce Strategy Posts: E-commerce Link DigestWell, Big Thinkers, that’s another week in the books. Let’s skip any fancy setup this time around and just get right to these 7-plus can’t miss mobile commerce strategy posts, part of the ongoing E-commerce Link Digest series. Enjoy:

  1. Business Insider takes a look at the “Payments Ecosystem – Data & Business Potential,” which helps underscore “Why I’m Bullish on Mobile Payments and Messaging” and “Why Mobile Payments Will Rule.”
  2. The team here at Thinks rounded-up this set of “13 Excellent E-Commerce and Digital Strategy Insights” from the E-commerce Link Digest series as well as these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)”
  3. A great episode of our Thinks Out Loud podcast reveals “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” for you. That’s clearly useful info, since as Sheryl Pattek of Forrester asks on CMO.com, “CMOs, Your Role Is Evolving — Are You Keeping Up?”
  4. We’re going to stick with CMO.com for a moment, where Giselle Abramovich put together a great collection of “15 Mind-Blowing Stats About Millennials” that will help you connect with that critical segment.
  5. Blair Symes wrote a terrific piece for Chief Marketer that outlines “8 Omni-Channel Marketing Pitfalls to Avoid” and that pairs nicely with this set of “8 Killer Entries About Improving E-commerce Experience.”
  6. Michael Brenner writing at Marketing Insider Group explains why “Personalization Is the Future of Content Marketing.” If you liked that, you might also enjoy this group of “15 Colossal Content Marketing Insights to Kick off Your Week” or this reminder that “Content is Still The King.”
  7. Finally, let’s round out this week’s round-up of 7-plus can’t miss mobile commerce strategy posts with these “12 Powerful Posts Featuring the Top Mobile and E-commerce Trends”

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: