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Tim Peter Thinks

Tim Peter

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December 5, 2014

5 Must-See Black Friday and Cyber Monday Trends: E-commerce Link Digest

December 5, 2014 | By | No Comments

Mobile ecommerce handThe numbers are starting to come in for Thanksgiving, Black Friday, and Cyber Monday. And, overall, they say some really good things about e-commerce, mobile commerce, and digital overall. Here is a round-up of 5 Must-See Black Friday and Cyber Monday trends — and some solid analysis, too — from around the web this past week. Enjoy:

  1. Marketing Charts offers up its Thanksgiving Day and Black Friday e-commerce results, which were pretty great overall. Even better were the Cyber Monday results that showed Cyber Monday was the heaviest e-commerce day yet.
  2. According to TechCrunch and IBM, Thanksgiving online sales up 14% with one-third of sales on mobile and led by iOS. The whole “Android vs. iOS debate” lingers in e-commerce circles. I say ignore that debate. What really matters is what your data and your customers tell you.
  3. Speaking of mobile commerce, the latest episode of my e-commerce and digital marketing podcast, Thinks Out Loud, explains why it might be time to say it’s all m-commerce. Definitely worth a listen when you get a moment.
  4. In a bit of a surprise, Quartz tells us that, mo, Amazon is not opening a physical store in New York for the holiday shopping season. I’ll admit that I paid lots of attention to that story when it first broke. Not sure if the earlier reports were wrong of if Amazon changed its mind. I’ll keep you posted if I hear more.
  5. Finally, Search Engine Land reports that paid search revenue gains outpaced retailer ad spend on Black Friday, Cyber Monday. Given the rising costs of paid search acquisition, that’s truly welcome news for a change.

If you’re interested in more, check out these 9 Outstanding Marketing Posts to Warm Up Your Weekend: E-commerce Link Digest from our regular E-commerce Link Digest series, and these 10 Exceptional Marketing and E-commerce Essays: The Top Posts from November, too.

You might also want to check out some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Tim Peter

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December 3, 2014

It’s All M-Commerce – Thinks Out Loud Episode 101

December 3, 2014 | By | No Comments

It's all m-commerce

It’s All M-Commerce – Headlines and Show Notes

You might also enjoy the slides from my recent webinar, Digital Marketing Directions: Key Trends Driving Your Marketing Next Year,:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 59s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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December 2, 2014

6 Top Travel Marketing Posts from November (Travel Tuesday)

December 2, 2014 | By | No Comments

Young couple travelingWell, we’ve got just a few weeks left before we reach 2015, Big Thinkers. But before we get there, let’s take a moment to look back as we do each month at the top travel marketing posts from the last 30 days. Without any further ado, here’s the list of 6 top travel marketing posts from November that you all liked, linked, and shared. Enjoy:

  1. It’s no secret that posts about trends tend to prove popular, which explains why this look at “Digital Marketing Directions 2015: 3 Key Trends for Hotel Marketing” leads off this month’s list of top posts.
  2. Another huge Travel Tuesday post from November is this post that explained “How To Use Your Hotel Data to Drive Growth.” Good stuff, well worth your time when you have a moment to check it out.
  3. The ongoing Hospitality Marketing Link Digest brings you the next post on this list, a round-up of “6 Awesome Travel Marketing Headlines You Might Have Missed.” I know it says it right in the title, but truly awesome stuff from a great group of travel marketers.
  4. Another Hospitality Marketing Link Digest makes the list at #4, this time with a collection of “5 Fantastic Travel Marketing Posts.” Worth a look.
  5. If you’re like last month’s readers, you’ll enjoy this look at “What You Need to Know About Hotel Marketing in 2015,” which enters the list at #5.
  6. And, finally, take a moment to review these “5 Excellent Travel Marketing Posts You Might Have Missed” from the Hospitality Marketing Link Digest series that closes out this month’s top posts. You’ll be glad you did.

If you’re looking for more link goodness, you might want to review last month’s “7 Key Travel Marketing Posts from October” and these “12 Outstanding Travel Tuesday Posts.” Plus you might enjoy these Hospitality Marketing Link Digests from the last few months, including “Hotel Marketing Trends for the Year Ahead” and “6 Amazing Travel Marketing Posts.” Check ‘em out when you get a chance.

If you’re looking for more to hold you over to next week, check out these “6 Excellent Marketing Posts for a Chilly November Weekend,” the “9 Mobile Marketing and E-commerce Must-Reads for This Week,”, “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October” or any of our ongoing E-commerce Link Digest series. Good stuff all over the place to help you fight off the chill.

Want to learn even more about how guests’ changing behavior shapes e-commerce and marketing? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year”:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

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November 30, 2014

10 Exceptional Marketing and E-commerce Essays: The Top Posts from November

November 30, 2014 | By | No Comments

Dream bigIt’s time once again, Big Thinkers, to round up the top posts from the past month and see what you all read and reviewed, liked and linked, Tweeted and, um… well, that you shared, anyway. Without further ado, here are the 10 exceptional marketing and e-commerce essays: the top posts from November. Enjoy:

  1. OK, I don’t normally do this. But given that two posts from late October, which asked “Will E-commerce Kill Retail?” and highlighted “The Little-Known Factors Behind E-commerce Growth in 2015″ ran away with the traffic this month, it seemed disingenuous not to include them. The “Little Known Factors” post had 50% more traffic in November than the #2 item on this list and “Will E-commerce Kill Retail?” had more than 3 times as many views as “Little Known Factors.” So, there you go.
  2. The top post actually from November was Episode 99 of Thinks Out Loud, our weekly marketing and e-commerce podcast, which uncovered key facts about “Mobile, Millennials and More: E-commerce Trends 2015.” And, don’t let the top item on this list fool you. Episode 99 got a ton of traffic, too. Well worth a listen when you get a chance.
  3. Next up, I asked (and answered), “Is Your Industry Immune to E-commerce Disruption? Um… No.” Very popular topic all month long.
  4. An installment in the E-commerce Link Digest series called “6 Excellent Marketing Posts for a Chilly November Weekend” entered this past month’s list at #4. And, as the title says, it really is a great collection of 6 excellent marketing posts. Check it out.
  5. Yet another E-commerce Link Digest comes in at #5, this one a group of “9 Mobile Marketing and E-commerce Must-Reads for This Week.” Good stuff.
  6. MediaShower interviewed me a few weeks back about “Search, Mobile, and Responsive Design.” The full interview is worth a read and it locks down the #6 slot this month.
  7. Another episode of Thinks Out Loud, “The Biggest Trends Driving E-commerce: Thinks Out Loud Episode 98,” examines a number of trends you’ll want to watch in 2015. Be sure to give it a listen (and subscribe to the whole series), when you have a moment.
  8. Episode 97 of Thinks Out Loud comes in strong at #8. This episode asks, “Is E-commerce Innovation Over?” Spoiler: No. But only if you do the right things to keep it that way. Be sure to check out the whole episode to find out what those right things are.
  9. Yet another E-commerce Link Digest, “9 Outstanding Marketing Posts to Warm Up Your Weekend,” was the 9th most popular post this past month.
  10. And, finally, the 100th episode of Thinks Out Loud rounds out this month’s list of the top posts. This episode took a long look at “What Google Fears.” The answer just might surprise you.

I know, I know. You still want more, don’t you? Well, be sure to check out collections of prior months’ top posts like “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October” and “8 Crucial Marketing and E-commerce Posts: The Top Posts from September”, individual posts like “The Demographic Realities Driving Mobile Commerce,” or further entries from the E-commerce Link Digest series such as “8 Scary Good Reads: E-commerce Link Digest” and “13 Thrilling Thanksgiving Weekend Thinks Posts: E-commerce Link Digest.” They’re all worth your time and will help you improve your overall e-commerce and digital marketing results next year.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

November 29, 2014

12 Outstanding Travel Tuesday Posts: Hospitality Marketing Link Digest

November 29, 2014 | By | No Comments

Happy family shopping on tabletWe’re beginning to wind down the year, Big Thinkers. No big setup today. Just 12 outstanding Travel Tuesday posts, ranked from the most popular (so far), this year. Enjoy:

  1. What Expedia’s Leaders Can Teach You About Digital Strategy
  2. Marriott Partners with Booking.com. Should You?
  3. How to Use Emotion and Storytelling in Digital Marketing
  4. What in the World are Priceline and TripAdvisor Up To?
  5. What Are Google’s Plans for Hotel Distribution?
  6. Holy Crap! Mobile’s Even Bigger Than You Thought
  7. The Big Myth About Hotel Metasearch
  8. How Intermediaries Drive Up Your Costs: 5 Ways to Protect Yourself
  9. 6 Key Secrets Every Hotel Marketer Should Know
  10. 14 Killer Resources for Hotel Marketers: Travel Tuesday’s Best of 2014
  11. 4 Lessons You Need to Know from Google’s Affluent Traveler Report
  12. 5 Mind-Blowing Stats About Mobile’s Growth You Must Know

If you’re looking for more to hold you over to next week, check out these “6 Excellent Marketing Posts for a Chilly November Weekend,” the “9 Mobile Marketing and E-commerce Must-Reads for This Week,”, “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October” or any of our ongoing E-commerce Link Digest series. Good stuff all over the place to help you fight off the chill.

Want to learn even more about how guests’ changing behavior shapes e-commerce and marketing? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year”:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

November 28, 2014

13 Thrilling Thanksgiving Weekend Thinks Posts: E-commerce Link Digest

November 28, 2014 | By | No Comments

Thanksgiving readsAmong the many things I’m thankful for this year, Big Thinkers, is the fact that you keep dropping by and reading the blog. Here are 13 thrilling Thanksgiving weekend reads for you, drawn from the most popular Thinks posts this year. Enjoy:

  1. Will E-commerce Kill Retail?
  2. The Shocking Truth About Millennials and Digital Media
  3. Is Google+ Dead, Dying, or Something Else Altogether?
  4. The Future of E-commerce and Mary Meeker’s 2014 Trends – Thinks Out Loud Episode 74
  5. What Your Customers Expect from Mobile and E-commerce in 2014
  6. 7 Reasons E-commerce Growth Has Nowhere to Go But Up
  7. What Can Proctor & Gamble Teach You About the State of Digital Marketing?
  8. Why Friction-Free E-commerce Matters – Thinks Out Loud Episode 62
  9. Will Millennials Use Email?
  10. Key Trends You Must Know: The 10 Top E-commerce and Digital Strategy Posts (March 2014)
  11. The Little-Known Factors Behind E-commerce Growth in 2015
  12. For Millennials and Gen X, There’s No Such Thing as Offline
  13. What Makes You Think Your Customers Care About You?

If you’re looking for more to hold you over to next week, check out these “6 Excellent Marketing Posts for a Chilly November Weekend,” the “9 Mobile Marketing and E-commerce Must-Reads for This Week,”, “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October” or any of our ongoing E-commerce Link Digest series. Good stuff all over the place to help you fight off the chill.

Want to learn even more about how customers changing behavior shapes e-commerce and marketing? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

November 26, 2014

What Google Fears – Thinks Out Loud Episode 100

November 26, 2014 | By | No Comments

Iphone search app homescreen

What Google Fears – Headlines and Show Notes

You might also enjoy the slides from my recent webinar, Digital Marketing Directions: Key Trends Driving Your Marketing Next Year,:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 59s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

November 25, 2014

What You Need to Know About Hotel Marketing in 2015 (Travel Tuesday)

November 25, 2014 | By | No Comments

I hope your week is winding down nicely as you prepare for the Thanksgiving holiday here in the United States. In case you missed the recent “Big, Bold, Visual: What You Need to Know About Hotel Marketing in 2015″ webinar from Leonardo, which I was honored to be a part of, here’s a 7-minute “highlight reel” from the webinar:

And my slides are here:


(And, yes… you can hire me to speak at your next event, too).

Enjoy!

Interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

November 23, 2014

5 Excellent Travel Marketing Posts You Might Have Missed: Hospitality Marketing Link Digest

November 23, 2014 | By | No Comments

Couple relaxes with tabletNot a lot of setup this week, Big Thinkers, just 5 excellent travel marketing posts you might have missed. Enjoy:

  1. Travolution recaps last week’s PhoCusWright conference, noting that mobile is the key battleground, but it’s not all about apps. Lots of informative insights here from HotelTonight, Booking.com, Expedia, Facebook, and Kayak.
  2. eMarketer interviews Google’s Jason Spero on the challenges of mobile search and the always-on consumer.
  3. Skift reports the worst kept secret in online travel: Amazon to get into hotel booking with launch of travel site. Despite its reach, I wouldn’t consider this a positive development in the longer-term for reasons I’ll explore in more detail later this week.
  4. The latest episode of Thinks Out Loud looks at e-commerce trends for 2015 such as mobile, millennials and more, while my recent interview with Media Shower talks about search, mobile, and responsive design, and what they mean for businesses like yours. Good stuff.
  5. Finally, Search Engine Land explains Google’s new look for hotel booking ads as the carousel disappears with Mike Blumenthal explaining that Google has achieved 100% monetization above the fold with its new pak and what that means for you. Very important reading.

If you’re looking for more link goodness, take a minute to review these 5 fantastic travel marketing posts from last week, or the rest of the E-commerce Link Digest series here.

And, in case you missed it, you might want to check out the slides from my recent talk, “Digital Marketing Directions 2015: 3 Key Trends for Hotel Marketing”:


(And, yes… you can hire me to speak at your next event, too).

Interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

November 21, 2014

9 Outstanding Marketing Posts to Warm Up Your Weekend: E-commerce Link Digest

November 21, 2014 | By | No Comments

SnowIt’s getting really cold out there, Big Thinkers. To me, this seems like the perfect time to curl up in front of a roaring fire with a warming glass of Malbec and an outstanding list of marketing and e-commerce thought leaders to fight off these polar temperatures and warm up your weekend. Here’s my list. And now it’s yours too. Enjoy:

  1. When done well, content marketing really works. The Future of Commerce analyzes 5 ways e-commerce companies create content that sells so you can do it well, too.
  2. Mobile Marketer advises CPG brand to avoid blanket approach to mobile. Excellent information.
  3. Linda Bustos over at GetElastic outlines 7 critical success factors for e-commerce this holiday while I considered the question, “Is Your Industry Immune to E-commerce Disruption?” You really want to take a look at what the answer means for your business.
  4. While we’re on the topic, Business Insider looks at the biggest trends in e-commerce.
  5. Continuing that theme, the two latest episodes of Thinks Out Loud, our weekly e-commerce podcast, looked at “The Biggest Trends Driving E-commerce” and “Mobile, Millennials and More: E-commerce Trends 2015.” Both worth checking out. And if you like the podcast, you might want to read this MediaShower interview with me about search, mobile, and responsive design. Good stuff.
  6. Mobile Commerce Daily reports that Lord & Taylor has expanded its iBeacon program to all US stores. I’ll be visiting a local L&T at some point this holiday season and will let you know my impressions.
  7. Switching gears to social, GetElastic examines the end of Facebook like-gating and what it means for marketers while eMarketer asks “Does Anyone Really Use Social for Customer Service?” Good insights there.
  8. Marketing Charts reports on the demographics of US high-speed internet users. Valuable data, well worth looking into.
  9. And, finally, Mike Blumenthal says that Google achieves 100% monetization above the fold with new its new ad pak. That’s very bad news for most local business and something you should keep an eye on in the coming weeks and months regardless of your industry. Google keeps moving in this direction across industries and search products. So, you could be next. How’s that for a chilling thought?

If you’re looking for more to hold you over to next week, check out these “6 Excellent Marketing Posts for a Chilly November Weekend,” the “9 Mobile Marketing and E-commerce Must-Reads for This Week,”, “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October” or any of our ongoing E-commerce Link Digest series. Good stuff all over the place to help you fight off the chill.

Want to learn even more about how customers changing behavior shapes e-commerce and marketing? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including: