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Tim Peter

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March 15, 2015

7 Truly Useful Hospitality Marketing Messages: Hospitality Marketing Link Digest

March 15, 2015 | By | No Comments

Hotel guests increasingly use mobileHope you’re having a great weekend, Big Thinkers. As you begin to gear up for another amazing week, take a few moments to review these 7 truly useful hospitality marketing messages, too. Enjoy:

  1. Leading off, we’ve got a huge list of lessons learned at HSMAI’s Digital Marketing Strategy Conference. Excellent round-up featuring some fascinating topics.
  2. Among the topics from HSMAI’s recent conference is how marketing and revenue management can work together more effectively, which is also the focus of this Tnooz look at building a bridge between revenue management and marketing in hotels. Really solid stuff.
  3. Continuing the marketing/revenue management theme, Hotel Marketing reports on a new Cornell Hospitality Research study that says reactive pricing strategies don’t work in hospitality. Fascinating read with an important message.
  4. Shifting gears, Skift talks with four top hotel CEOs about how brand loyalty has changed. Definitely worth taking a look.
  5. Meanwhile, Mobile Commerce Daily examines Marriott International’s introduction of Apple Pay at its hotels. As I mentioned the other day, mobile payments probably have a lot of life ahead of them. I’ve called them a game changer, a trend worth watching, and a key driver of e-commerce growth on various occasions. We haven’t heard the last of the discussion around mobile payments, so stay tuned for more.
  6. Travolution offers a series of insights into the blurring world of commerce and search that’s worth a read.
  7. And, finally, you’ll also want to check out these 7 outstanding hospitality marketing insights, the top posts from February when you have a moment.

There you have it, folks. 7 truly useful hospitality marketing messages to help you make sense of the constantly shifting travel marketplace. Check them all out and get ready for success. At the same time, if you’re looking for even more of the best hospitality marketing advice and insights then don’t miss these “5 Amazing Travel Marketing Posts for You,” “The 6 Best Travel Marketing Posts This Past Week,” these “6 Superb Hotel Marketing Insights,” and these “6 Totally Brilliant Travel Marketing Posts,” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

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March 13, 2015

10 Hugely Important Digital, Mobile, and E-Commerce Observations from the Past Week: E-commerce Link Digest

March 13, 2015 | By | No Comments

10 hugely important digital, mobile, and e-commerce observationsThere are way too many good things to share with you all this week, Big Thinkers. I’d recommend you don’t spend your time reading this clever intro and skip straight to reading these 10 hugely important digital, mobile, and e-commerce observations from the past week instead. Enjoy:

  1. eMarketer reports that the “buy online, pick up in-store” model proves financially beneficial for retailers. This represents a massive opportunity for businesses of all sizes to compete with the Amazon’s of the world and is particularly interesting when you consider that Google just opened its first ever Google Shop in London. Given how much Google uses data to drive its decisions, this move should tell you something significant about how Google sees customers interacting with brands online and offline.
  2. Search Engine Land uncovers how Google intends its soon-to-launch “mobile-friendly ranking factor” will work, noting it runs in real-time & on a page-by-page basis. That represents a mixed blessing for many businesses. The good news is you can focus your mobile optimization only on those pages that get lots of mobile traffic already. The bad news, of course, is that you’ve still got to do the work or risk getting marked as “mobile unfriendly.” Happily, Search Engine Land also recommends these 3 actions to ready for Google’s mobile search update. Looks like a solid list overall.
  3. In other Google news (no, not that kind of “Google News”) Business Insider explains why Google is acquiring InMobi, India’s largest mobile ad provider. The move gives Google a huge foothold in the Indian market, and possibly, the world at large.
  4. It isn’t all sunshine and rainbows for Google as Search Engine Land predicts Apple will not renew Google as Safari’s default search engine. Given that Google receives about $1 billion a year from Apple—and considering all the growth in mobile search—this represents a pretty big chink in Google’s armor going forward and will likely lead to more aggressive moves by the search giant to protect its premier position in the marketplace. I’ll be curious to see if Apple bypasses Bing too and instead makes Yelp or Priceline their primary search engine (I’ll explain why they might in more detail in this week’s Travel Tuesday post). Stay tuned for more here.
  5. Shifting gears to another of the big AGFAM players (that’s Apple, Google, Facebook, Amazon, and Microsoft), Mobile Commerce Daily talks about Marriott International “checking-in Apple Pay for extended stay.” Clever headlines aside, it’s really about Marriott’s shift towards accepting digital wallets to help its customers. A recent Quartz report says the time has come where mobile payments will either be the next big thing or a huge flop. Impressive commitment there, Quartz editors. I’ve already stated that digital wallets will be pretty big, though recent events have me questioning whether some merchants might bypass the technology altogether such as Uber does with its payment process. Still, this remains a key trend worth watching.
  6. Marketing Charts provides projections on US Instagram users, by age group for 2013-2019. Given Instagram’s importance to Facebook, it remains a social channel to keep an eye on.
  7. GetElastic offers up a great infographic highlighting the benefits and limitations of customer acquisition vs retention. Always a worthwhile topic to consider for your business.
  8. Marketing Charts offers a great list of which digital channels marketers are best able to measure for ROI. It’s worth looking at how your business measures up.
  9. Lots of great stuff this past week about how to achieve digital transformation within your organization. For starters, the latest episode of Thinks Out Loud, or weekly e-commerce and digital marketing podcast, focused on putting digital to work. I also uncovered 4 keys to executing on digital that every business can use. eMarketer added another great insight, noting that when it comes to fighting e-commerce fraud, finger-crossing isn’t enough. Too true. And another recent podcast episode declared that if you want to own the customer, own the data. Great stuff all around.
  10. Finally, there’s never a bad time to review these 10 Can’t Miss Mobile Commerce and Marketing Columns: The Top Posts from February 2015. You’ll be glad you did.

There you have it, Big Thinkers; 10 hugely important digital, mobile, and e-commerce observations from the past week. I’ll drill down on a few of these in more detail over the next week, so be sure to check back every day for more e-commerce, mobile, and digital marketing goodness.

Want even more? Then don’t miss these 6 quick e-commerce and digital marketing winners, these “8 Must-Read Posts Connecting Content, Search and Mobile Commerce”, this past link digest called “Freezing? 8 Fabulous Marketing and E-commerce Posts to Warm You Up,” and the rest of our E-commerce Link Digest series.

And if you’re looking to learn still more about how your customers’ changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides I had the pleasure of speaking to a great audience yesterday about how to lead digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

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And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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March 12, 2015

Putting Digital to Work: 4 Key Actions to Drive Digital Transformation (Presentation)

March 12, 2015 | By | No Comments

I had the pleasure of speaking to a great audience yesterday about how to lead digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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March 11, 2015

Why Data Always Wins – Thinks Out Loud Episode 114

March 11, 2015 | By | No Comments

Why data always wins

Why Data Always Wins – Headlines and Show Notes

You might also enjoy the slides from my recent webinar, Digital Marketing Directions: Key Trends Driving Your Marketing Next Year,:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 11s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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March 10, 2015

Huge List of Lessons Learned at HSMAI’s Digital Marketing Strategy Conference – Travel Tuesday

March 10, 2015 | By | One Comment

Lessons learned from HSMAI's Digital Marketing Strategy Conference

At last week’s HSMAI Digital Marketing Strategy Conference, Yahoo Travel executive editor Laura Begley (@laurabegley) said, “Hospitality is 2nd oldest profession, but there’s been more innovation in the first.” Which, I’ve gotta admit, feels true. But is it really true? As many of the outstanding presentations and discussions during the day illustrated, maybe not.

I basically live-tweeted the event, trying to capture the very best takeaways from the various speakers. Here’s what I got from the day:

Customer Experience

  • As @AdeleGutman noted, customer experience provides entire basis for hospitality marketing. So true.
  • The level of connection with guest on-property depends on what guest needs/wants.
  • Very interesting @CornellCHR data from Chris Anderson Social media/UGC conversion impact
  • Hugely important concept: value of reviews to driving rates/pricing featuring great data from Chris Anderson Online reputation elasticity via Cornell CHR
  • Customer experience matters. A lot. So says @CornellCHR’s Chris Anderson—and he’s got the data to back it up: Cornell CHR data on social media/UGC conversion impact
  • Treat every guest like a VIP travel writer (which they are today), you’ll never go wrong via @AdeleGutman

Digital Execution

  • Google’s Tiffany Miller says 50% of travelers start their buyer’s journey without a brand in mind.
  • Great proverb: “If you want to go fast, go alone. If you want to go far, go together.” Nice job, @AdeleGutman
  • @NowItsLaura Yes. But when alternative is “none at all,” even modest improvement is step in right direction.
  • So true: Bernard Ellis says before worrying about big data, worry about your data
  • Yep. Good stuff. RT @jennzajac: The funnel is not linear – handle your big problems first
  • 2.4 weeks to convince travelers to choose you across 18 sites and 8 sessions. @google
  • Yep: Prioritize channels you own, not channels you rent. Travelers still visit hotel sites.
  • RT @gregbodenlos: “Hotels near me” = smart keyword to purchase for mobile users near airports with bad weather – @RyanDGibson
  • Jet Blue using team of stay-at-home parents for social media listening/response per @laurabegley . Smart.

Content

  • Provide shareable content to guests before they travel. Great idea from @laurabegley
  • Interesting use of @instagram photos on hotel websites by @Kimpton and @HiltonHotels. Smart idea from
  • “If this, then that…” style message sequencing is brilliant personalization idea from @Kimpton’s Heather Richer
  • RT @goorooryan: Hotel Del Coronado uses soft messaging to engage guests post-stay: i.e. recipe from the chef or a spa ritual.
  • Smart idea: Co-create content with customers, involve in process to tell brand story. @google
  • Excellent strategy to drive traffic/bookings: multiply influencers. @google

Mobile

  • More than half of travelers called to purchase in 2013. Why? Mobile booking still needs work. @eMarketer
  • So true: Mobile apps and mobile web must work together, depends on customer need. @eMarketer
  • Social or site login necessary to track customers across devices/channels. BUT, you must provide value for login. @eMarketer
  • @eMarketer says hotels are 1/3 of all mobile #travel purchases. Must provide better mobile booking experience.
  • More than 1 in 5 purchases will happen on mobile in 2015. 1 in 4 in #travel. Via @eMarketer
  • Time spent on mobile by US adults greater than on desktop according to @eMarketer
  • @eMarketer summed it up best: Mobile strategy MUST start with customer first

All in all, it was a great day. I’m already looking forward to next year’s conference and hearing more from the industry’s thought leaders. Be sure to follow all these folks (and, while you’re at it follow me) on Twitter to get even more great insights.

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

March 9, 2015

4 Keys to Executing On Digital

March 9, 2015 | By | No Comments

Executing on digital

One of the biggest myths about executing on digital marketing and e-commerce is that it’s all about digital. In practice, nothing could be further from the truth. So much of what makes digital work is really about your organization’s culture and leadership rather than anything to do with paid search prowess or social marketing mastery.

When you hear people around you talk about companies with “digital in their DNA,” what they mean is that the company doesn’t depend on any specific channel or tactic to achieve their goals. Instead, those companies value 4 things above all else:

  1. Customers. Companies that “get” digital get their customers. They realize that customers no longer go online, they are online, using whatever tools they have at hand to find, research, and buy the products and services that matter in their lives. And, they get that these customers will switch to whatever product or service best meets their needs whenever they want. In this environment, the only way to lead is to listen, to pay attention to your customers’ actual needs. And, of course, to focus all your energies on meeting those needs.
  2. Data. Listening to your customer depends on data. Not “Big Data;” your data. Data that helps you understand what your customers actually need. Data that guides you towards the right answer to solve customer challenges. And data that provides a barrier against competitors large and small. By definition, no one else can—or at least shouldn’t be able to—understand your customer’s interactions with your products and services as well as you can. Data represents the lifeblood of your organization’s success. Digital leaders understand that you ignore its value at your peril.
  3. Testing. Of course, data alone doesn’t tell you a complete story. Loads of opportunities exist to misinterpret what data means within your organization. Instead of relying on intuition or guesswork, digital leaders test their assumptions consistently and apply the lessons from those tests to improve the experience their customers enjoy. And that’s why digital leaders customers tend to actually enjoy those experiences.
  4. Accountability. Finally, digital leaders take accountability for delivering results and for creating environments in which their teams can produce those results. Accountability isn’t just about being willing to accept blame when things go wrong. It’s about making a commitment to your customer’s success and finding the intersection where customer success leads to business success. Google and Facebook, for example, famously didn’t know how they were going to make money during their early years. But their commitment to helping customers accomplish their goals eventually led them to seriously successful destinations all the same.

Apple, Google, Facebook, Amazon, Microsoft (the AGFAM folks), all started small, but got big by delivering key benefits to their customers, using data to learn what worked for their customers, tested their assumptions in the marketplace, and held their leaders accountable for both the customer experience and their business results. Lots of new players are disrupting industries large and small by executing against this same playbook. It’s time you do the same.

If you’re looking to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

March 8, 2015

5 Amazing Travel Marketing Posts for You: Hospitality Marketing Link Digest

March 8, 2015 | By | No Comments

5 amazing travel marketing posts for youHaving a great weekend Big Thinkers? Well, how about making it even better with some of the best travel marketing insights from the past week? Without further ado, here’s this week’s list of 5 amazing travel marketing posts for you. Enjoy:

  1. Skift talks with four top hotel CEOs about how brand loyalty has changed. Outstanding insights from a great group of industry leaders.
  2. Loyalty depends at least in part from meeting—and exceeding—guest expectations throughout their experience with your property. I recently took a look at how the best hotels own the guest and offered tips on how you can do that too.
  3. Switching to search, Search Engine Land reports that Google city searches now include hotel booking info in its Knowledge Graph. This is a big sign that Google is getting deeper into the overall guest value chain and, candidly, I’m very curious about what this means for the future.
  4. Crazy stat out of ITB this past week, where Priceline CEO Darren Huston mentioned that Booking.com now conducts 100,000 mobile transactions a day. So, y’know, there might be something to this mobile thing for travel. To that end, you might also want to check out this post where Priceline CEO Darren Huston explains why driving brand value matters.
  5. Finally, we rounded up these 7 outstanding hospitality marketing insights, the top posts from February, for you to enjoy as well. Be sure to check out the whole list.

Looking for even more of the best hospitality marketing advice and insights? Then don’t miss “The 6 Best Travel Marketing Posts This Past Week,” these “6 Superb Hotel Marketing Insights,” and these “6 Totally Brilliant Travel Marketing Posts,” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

March 6, 2015

6 Quick E-Commerce and Digital Marketing Winners: E-commerce Link Digest

March 6, 2015 | By | No Comments

Woman shopping e-commerce missivesIf it’s Friday, it must be link digest day. And, in the interest of getting right to the goods, I’m going to skip the setup and simply point you to these 6 quick e-commerce and digital marketing winners. Enjoy:

  1. Our good friends at GetElastic take a look at the role of Big Data in personalization and say it goes way beyond product recommendations.
  2. The latest episode of Thinks Out Loud, my weekly e-commerce and digital marketing podcast, has some great tips on putting digital to work.
  3. Mobile Commerce Daily developed its Q4 2014 mobile site performance benchmark report which makes a nice complement to these recent mobile and millennial milestones.
  4. Last week, we looked at how customer data drives satisfaction and increased revenues and whether customer experience is the future of e-commerce.
  5. Search Engine Land highlights a study showing Google now displays rich answers for 19.45% of queries. Combined with the news that Google will rank brands with Android apps higher in mobile searches, it’s a clear sign that Google is getting deeper into the purchase path. Ugh.
  6. Finally, we covered the top posts from February with these 10 can’t miss mobile commerce and marketing columns, so, um… don’t miss them.

There you have it, Big Thinkers; 6 quick e-commerce and digital marketing winners. If you’re looking for even more, don’t miss these “8 Must-Read Posts Connecting Content, Search and Mobile Commerce”, these “8 Must-Read Marketing and E-Commerce Posts” and this past link digest called “Freezing? 8 Fabulous Marketing and E-commerce Posts to Warm You Up.” Really solid stuff.

You should also check out this round-up of 8 Great Mobile Marketing and E-commerce Reads for a Snowy Weekend, these 7+ Super E-commerce and Mobile Must-Reads to Enjoy Before the Big Game: E-commerce Link Digest, and the rest of our E-commerce Link Digest series.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

March 4, 2015

Putting Digital to Work – Thinks Out Loud Episode 113

March 4, 2015 | By | No Comments

Putting digital to work

Putting Digital to Work – Headlines and Show Notes

You might also enjoy the slides from my recent webinar, Digital Marketing Directions: Key Trends Driving Your Marketing Next Year,:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 07s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

March 3, 2015

7 Outstanding Hospitality Marketing Insights: The Top Posts from February

March 3, 2015 | By | No Comments

7 Outstanding Hospitality Marketing Insights: the Top Posts from FebruaryWell, Big Thinkers, it’s time once again to collect the very best hospitality marketing, e-commerce, and distribution posts from the past month here on Thinks. And is this your lucky day or what? Based on what you and your fellow Big Thinkers read and reviewed, liked and linked to, shared and, um… well, shared anyway, these are, by far, the very best posts from this February. Without further ado, take a few minutes to review each of these 7 outstanding hospitality marketing insights: the top posts from February. Enjoy:

  1. At the top of this month’s list, we’ve got these “5 Outstanding Posts to Kick-off a Successful Hotel Marketing Week” one of my weekly Hospitality Marketing Link Digests (part of the overall E-commerce Link Digest series). A great round-up to lead off a great round-up, eh?
  2. Equally popular among your fellow Big Thinkers are these “3 Keys to Compete with OTA’s in 2015 and Beyond.” I can’t recommend this one enough.
  3. Another Hospitality Marketing Link Digest cruises into the #3 position, this one a collection of “7 Hot Hotel Marketing Insights” that you won’t want to miss.
  4. The next post on the list features “CEO Darren Huston from Priceline Explaining Why Driving Brand Value Matters.” A very worthwhile read.
  5. The biggest travel marketing, e-commerce and distribution news from February centered around Expedia’s acquisition of Orbitz. And the next post on our list explains “What the Expedia-Orbitz Deal Means for Your Hotel.”
  6. Two more Hospitality Marketing Link Digests are up next, the first aggregating “4 Award-Worthy Hospitality Marketing Posts” and the second collecting “6 Superb Hotel Marketing Insights.” Both are worth your time.
  7. Finally, few activities help you market your hotel better than providing a great guest experience. But, in this look at “How the Best Hotels Own the Guest” you can learn how to complement great experiences with an overall approach to owning those guests’ loyalties, for life. Definitely something you’ll want to check out.

Of course, if you want to gain even more learnings from our past posts, be sure to check out these 6 Winning Travel Marketing Posts: The Top Hospitality Marketing Posts from January, the “6 Top Travel Marketing Posts from November” and “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October.” Plus, you’ll probably enjoy these “7 Remarkable Posts about Mobile Marketing in Travel” and these “7 Brilliant Insights into Mobile Travel E-commerce” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including: