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April 7, 2015

5 Fantastic Travel Marketing Posts: The Top Posts from March (Travel Tuesday)

April 7, 2015 | By | No Comments

5 fantastic travel marketing posts from MarchWell, Big Thinkers, it’s time once again to recap and review the posts from the last month that received the most visits, likes, shares, and links from your fellow Thinks readers. Without further ado, take a moment to look back on these 5 fantastic travel marketing posts: the top posts from March. Enjoy!

  1. By far, the biggest post of the month was this “Huge List of Lessons Learned at HSMAI’s Digital Marketing Strategy Conference.” Not surprising, really, given that the HSMAI conference is one of the best events of the year. But your fellow Big Thinkers loved the recap from the conference, rocketing this round-up to the top spot overall.
  2. Not far behind, these “5 Key Facts About Mobile, Millennials, and Hotel Marketing” captured lots of “like and link” love too. As the post mentions, Millennials matter. Right now. Period. Be sure to take a look to see why — and how you can use that information to help your business.
  3. Next up, we’ve got this look at “Why Apple Might Choose Yelp as Its Go-To Search Engine.” I think it’s an outside chance Apple actually goes that way. But the post really explores a number of recent moves that Apple — and Priceline and Google — seem to be making and how those will affect your business going forward. Good read.
  4. Our weekly Hospitality Marketing Link Digests (part of the overall E-commerce Link Digest series) remain popular, with three separate entries taking top spots among your favorite posts this month. The first collects “5 Fantastic Hotel Marketing Posts You Won’t Want to Miss This Week,” the second offers “7 Truly Useful Hospitality Marketing Messages,” and the third rounds up “5 Amazing Travel Marketing Posts for You.” Really good stuff across the board, and well worth a moment of your time.
  5. And, finally, this exploration of “How the Best Hotels Own the Guest” closes out this month’s top posts list by addressing an important topic for hotel marketers everywhere. Make sure to check it out when you have a moment.

There you have it folks. 5 fantastic travel marketing posts to close out the month of March. If you’re looking for more, then don’t miss these “7 Outstanding Hospitality Marketing Insights: The Top Posts from February,” the “6 Winning Travel Marketing Posts: The Top Hospitality Marketing Posts from January”, and, of course, “The Top 14 Hotel Marketing Posts of 2014″

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

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April 6, 2015

9 Amazing Millennial, Mobile and Digital Marketing Columns: the Top Posts from March

April 6, 2015 | By | No Comments

Millennials snapping a selfie: amazing Millennial, mobile, and digital marketing columnsAnother month, Big Thinkers, another chance to review the posts you most enjoyed. Without further ado, here are 9 amazing millennial, mobile and digital marketing columns: the top posts from March. Enjoy:

  1. First up is this entry from the E-commerce Link Digest series, which lays out “10 Hugely Important Digital, Mobile, and E-Commerce Observations from the Past Week.” As the title suggests, really good stuff.
  2. Many of you enjoyed the slides from my recent presentation, “Putting Digital to Work: 4 Key Actions to Drive Digital Transformation.” And for those of you who haven’t taken a look yet, now’s your chance.
  3. Another E-commerce Link Digest enters the list at #3, this one a round-up of “6 Quick E-Commerce and Digital Marketing Winners.”
  4. Millennials and mobile remain two of the most compelling trends driving marketing and e-commerce today. That probably explains the popularity of this post, “No, Millennials Never Put Down Their Phones.”
  5. This piece, “4 Keys to Executing On Digital,” makes an outstanding companion to the presentation listed at #2.
  6. More Millennial marketing magic appears in Episode 116 of our Thinks Out Loud podcast, “Why Millennials Matter.”
  7. Big month for presentations among your fellow Tim Peter Thinks readers. The next entry on our list comes from a presentation called “Social Media Integration: All Marketing is Social.” Check it out when you get a chance.
  8. Another E-commerce Link Digest, another look at mobile and Millennials. These “8 Amazing Social, Mobile, Millennial Marketing and E-Commerce Posts” were very popular among your fellow Big Thinkers this past month, as were these “8 Must-Read Posts Connecting Content, Search and Mobile Commerce.”
  9. Finally, be sure to check out Thinks Out Loud Episode 114, “Why Data Always Wins,” just like many of your fellow readers here on the blog.

Did you like these 9 amazing millennial, mobile and digital marketing columns? Then be sure to check out these collections of prior top posts including our round-up of the top posts from 2014, these “10 Can’t Miss Mobile Commerce and Marketing Columns: The Top Posts from February 2015″ and these “10 Must-Read Marketing and E-Commerce Missives: The Top Posts from January,” as well as the ongoing the E-commerce Link Digest series. They’re all worth your time and will help you improve your overall e-commerce and digital marketing results next year.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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April 5, 2015

5 Quick Hospitality Marketing Hits: Hospitality Marketing Link Digest

April 5, 2015 | By | No Comments

Relax and enjoy these 5 quick hospitality marketing hitsIt’s a quiet weekend around here, Big Thinkers, and probably where you are too. I hope you’re having a restful day, enjoying some time with family and friends. As you take a moment to relax and reflect, here are 5 quick hospitality marketing hits to get you ready for the week ahead. Enjoy!

  1. We lead off with a warning: don’t get swept away by search, meta, and OTA shifts, which looks at what’s happening in the overall distribution space and how to avoid getting caught up a race to the bottom.
  2. On that same point, Compete says that hotel suppliers remain dominant online despite OTA growth. Some of that’s cyclical—suppliers tend to do well in stronger economies when guests aren’t as price sensitive. But, hopefully, it also signals increased efforts by hotels to manage the guest experience.
  3. Data represents a key component in managing that guest experience. But what do you do if you don’t have data? Well, SAS looks at how you can offer personalization without a guest profile. Great read.
  4. Mobile Commerce Daily notes that TripAdvisor users are 3x more likely to have other travel mobile apps. That’s a big reason why managing your ratings and reviews represents the single most effective marketing activity for most hotels.
  5. Finally, the LA Times looks at how hotel giants target tech-savvy millennial travelers. I’d argue that’s an incredibly important move on the part of those hotel giants… as well as not so giant hotel companies. In fact, I argued precisely just that in this recent round-up of 5 key facts about mobile, Millennials, and hotel marketing. You’re definitely going to want to check this one out.

I hope you enjoyed those 5 quick hospitality marketing hits and that you have a great rest of the weekend.

If you’re looking for even more of the best hospitality marketing advice and insights then don’t miss “The 5 Most Shared Travel Marketing Posts This Week,” these “5 Fantastic Hotel Marketing Posts You Won’t Want to Miss This Week,” and these “7 Hot Hotel Marketing Insights,” all from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

Want to learn even more about how customers changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

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April 3, 2015

9 Superb Social and Mobile E-Commerce Missives: E-commerce Link Digest

April 3, 2015 | By | No Comments

Friends enjoying these 9 superb social and mobile e-commerce postsHappy Friday, Big Thinkers! Another week in the rearview and another opportunity ahead to rest up and get yourself ready for the week ahead. While you’re taking some time to relax and recharge, you might want to review these 9 superb social and mobile e-commerce missives and be sure you’re fully set for some big wins next week. Enjoy!

  1. Interested in social commerce? Then check-out GetElastic’s look at 7 tips for Facebook Dynamic Product Ads. Great read.
  2. In other social commerce news, Mobile Marketer reports that Twitter soups up mobile ads with location data from Foursquare. I dunno about this one. Foursquare may have missed its moment. But time will tell.
  3. Search Engine Land uncovers Google’s major push to get local businesses online and improve data.
  4. One business doing a great job with using data to connect customers across channels is featured in this look at what The Gap can teach us about mobile e-commerce. Good stuff.
  5. eMarketer says that Google will take 55% of search ad dollars globally in 2015. What’s most surprising to me is that the number’s not bigger. It will be interesting to see where the number falls in 2016.
  6. In further Google news, Search Engine Land explains why Google may no longer announce major algorithm updates. That would be unfortunate, but might force companies to place more focus on serving customers than just the search giant.
  7. Another great offering from GetElastic this week is this infographic, “The Guide to Digital Transformation.” We’ve done a lot to cover digital transformation in the last few days, including this list of the 4 keys to executing on digital and my recent presentation, “Putting Digital to Work: 4 Key Actions to Drive Digital Transformation.” All are worth a look.
  8. In case you missed our most recent podcasts, be sure to check out Episode 116, “Why Millennials Matter,” and Episode 117, “No Fooling: Digital Works.” You’ll be glad you did.
  9. Marketing Charts examines how marketers are optimizing the customer experience—something I think is the future of e-commerce. And both offer a nice companion to eMarketer’s recent research on why shoppers ditch their digital carts. All of that, by the way, brings us back to the reality that in a digital world, it’s all e-commerce.

Hope you have a great weekend, Big Thinkers, and a fantastic week to come. If you enjoyed these 9 superb social and mobile e-commerce missives, don’t miss this “Baker’s Dozen of the Best Mobile, E-Commerce, and Digital Marketing Writings This Week,” these “10 Hugely Important Digital, Mobile, and E-Commerce Observations from the Past Week”, the “8 Must-Read Posts Connecting Content, Search and Mobile Commerce”, our monthly best of round-up “10 Can’t Miss Mobile Commerce and Marketing Columns: The Top Posts from February 2015″ or the rest of our E-commerce Link Digest series.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

April 2, 2015

Wow! Digital Influenced $1.2 Trillion In-Store Last Year

April 2, 2015 | By | No Comments

Digital influenced $1.2 trillion in-store last yearWe’ve been talking a fair bit the last few days about how digital works. Supporting that idea, new research from L2 suggests that digital influenced over $1.2 trillion of in-store sales in 2014. As recapped in a Luxury Daily article on the study,

“Digital channels effect 50 percent of in-store sales, despite direct-to-consumer ecommerce only accounting for 4 percent of sales.”

Another amazing finding states:

“Prior to interaction with a sales associate, 80 percent of United States consumers know what they want and how much they plan to spend.”

Call me crazy, but I might suggest that it’s all e-commerce now. Your customers have high expectations of how you can use digital and mobile to support their needs regardless of the channel they choose to buy through. Industry leaders are making serious moves in this space, whether it’s The Gap integrating mobile in-store or Amazon launching its new Dash tool. But the fact remains, it’s time to put digital to work for your business too.

Looking to learn still more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

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And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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April 1, 2015

No Fooling: Digital Works – Thinks Out Loud Episode 117

April 1, 2015 | By | No Comments

Digital works. This week's podcast explains how to make it work for you.

No Fooling: Digital Works – Headlines and Show Notes

And since I talked about it during the show, you might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 38s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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March 31, 2015

Warning: Don’t Get Swept Away By Search, Meta, and OTA Shifts (Travel Tuesday)

March 31, 2015 | By | No Comments

Shifts in OTA, meta, and search marketplace

This past week’s Hospitality Marketing Link Digest highlighted a Tnooz article, “Qunar marks shift from meta to OTA, from PC to mobile” and included my accompanying comment, “And the world will follow.” The post also mentioned another Tnooz article that claimed the main event is now Priceline versus Expedia. I mostly agree, though think it’s already Priceline vs. Expedia vs. Google with Apple potentially playing a spoiler role.

So what’s really going on here? And why should you care?

I’m glad you asked.

First, the Qunar article offers a striking example of several major trends put into practice. The first is the number of consumers shifting towards using mobile as their primary way of accessing the information they need. I’ve covered this a ton over the last few years. The second is how mobile consumers search for that information. As noted in this post, “What Google Won’t Tell You About Search Engine Marketing”:

“…Google’s fallen from roughly 83% of all searches to only about 2/3rds in less than two years, with Yelp, Amazon, Kayak, and others gaining huge volumes. This demonstrates why I’ve suggested that local search increasingly is all about apps and that search engines will look very different in the coming months and years.”

We’re starting to see exactly how different search engines will be. Just hang on to that point about Yelp and Kayak for a moment. We’ll get back to them shortly.

But first, let’s talk about Google as a metasearch in its own right. The company first launched metasearch in Google Maps all the way back in 2013. At the time, “…the real metasearch opportunity will come once Google includes hotel data into Maps.” They do that now. Oh, and as you can see here, in their main search results too:

Google metasearch results

What’s become clear is that metasearch and search simply aren’t all that different. Metasearch supports only one part of the guests’ research and booking process (for that matter, so do reviews—which might help explain some of TripAdvisor’s moves lately). Now, finding the “best” price is a critical part of that process for many guests; that still doesn’t make it the whole enchilada. Here’s a key quote from that post:

“…metasearch isn’t a product or category or business. It’s a feature. Google can include metasearch results into its search engine results pages without blinking an eye and undermine all the work done by Kayak, Trivago, and TripAdvisor on building differentiated metasearch offerings (To be fair, though, Priceline, Expedia, and TripAdvsior can do the same by incorporating metasearch into their regular search results, too).”

We’re seeing this trend all over the place. For example, as “The Big Myth About Hotel Metasearch” explained:

“Orbitz, CheapTickets.com, and LastMinute.com have partnered with Intent Media to show price ads within the hotel search results on their sites. In other words, putting metasearch and traditional OTA results side-by-side. As Dennis Schaal of Skift notes: ‘The distinctions between online travel agencies such as Expedia, Priceline and Orbitz, and travel metasearch sites such as Kayak, TripAdvisor and Hipmunk are getting really blurry.’”

Which brings us back to Qunar. They’re already demonstrating where the rest of the world is heading. Blurry lines, indeed.

Of course China has its own differences. Its most notable difference is the number consumers online who started with mobile instead of on desktops. The lack of landline broadband access in many communities has definitely influenced the percentage of users with mobile as their primary way of accessing the Internet. But we’re catching up quickly. The other major difference is the greatly reduced role Google plays behind China’s “Great Firewall.” But as the data highlighted above shows, we may be starting to catch up there, too.

That’s the threat Google faces and why it must double-down on its travel ambitions or risk losing even more search share to the Yelps, Kayaks, Expedias and Pricelines of the world.

Where does Apple fit in? Apple could, in theory, acquire Yelp or someone similar to complement their burgeoning search services through Siri, the iPhone and Apple’s in-car technologies. As mentioned in this look at why Apple might choose Yelp as its go-to search engine:

“Fundamentally, search is becoming a local offering. [And] proximity has long represented a key driver of why guests choose hotels.”

Yelp (or a Yelp-like offering), could position Apple as yet another competitor to Google and shake up the environment even more.

Metasearch probably isn’t going away immediately. But it is evolving. So is travel search overall. That’s the whole point. Qunar’s shift represents the logical next step. Just not the last. Don’t be surprised as other OTAs and metasearch players take similar steps in the US, and Europe, too.

The real question is what you should do about it. How can you ensure you don’t get swept away by these search, meta, and OTA shifts? Actually, it’s easier than you might think. Continue to focus relentlessly on how each channel —search, metasearch, OTA’s, email, social, and so on—impacts your cost of distribution and you’ll be in good shape no matter what the future of search looks like.

Want to learn even more about how customers changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

March 30, 2015

What The Gap Can Teach Us About Mobile E-commerce

March 30, 2015 | By | No Comments

Mobile e-commerce in action

Fast Company explores “…Gap’s plan to get back into your drawers.” (you can insert your own Michael Scott joke here). Given their struggles in recent years, what can The Gap teach us about mobile e-commerce? A lot, actually. Buried in the profile is a great quote from Gap’s EVP of digital and customer experience, where he quotes the company’s CEO,

“…choosing convenient and transactional versus emotional and engaging is a false dichotomy.”

Exactly.

Emotion plays a huge role in your customers’ purchase decisions. In fact, I’d argue that emotions drive most purchase decisions
(and have; see slides 137-141 in my presentation “The Truth: How the Social, Local, Mobile Web Affects Sales Online and Offline”). For instance, even the most hardened business executive considers how pulling the trigger on a major technology investment will help or harm her career. Your digital channels must consider any emotional concerns your customers have in addition to providing a clear, usable experience. And, to their credit, many businesses do a reasonable job of this with their websites.

But…

Later, the article concludes with this statement,

“[The Gap's] fall 2015 collection will arrive in August. Many customers will see it first—and shop from it—on their phones. “

And this is where far too many businesses fall short today (not that everyone’s perfect on desktop, of course). Your customers are moving to mobile in a big, big way. Millennials live on mobile, all day, every day, and have begun to outnumber every other demographic segment. It’s not enough, though, to simply provide a mobile website or app. You’ve also got to engage your customers in a way that makes them feel good about their purchase decisions when they buy from you. Or watch as your competition wins the sale. Now, how would that make you feel?

Looking to learn still more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

March 29, 2015

The 5 Most Shared Travel Marketing Posts This Week: Hospitality Marketing Link Digest

March 29, 2015 | By | No Comments

Most shared hospitality marketing posts

You might not know this, but the content in each week’s link digest—both these Hospitality Marketing Link Digests and the original E-commerce Link Digest series—comes from you. You see, I post various headlines on my Twitter feed each week, then simply round-up the articles that received the most retweets and favorites over the last seven days to put together these link digests. So, thank you; when I say “I couldn’t do this without you,” I really mean it.

Now, without further ado, here are the 5 most shared travel marketing posts this week. Enjoy:

  1. By far, the most popular Tweet of the week was this Tnooz article, “Qunar marks shift from meta to OTA, from PC to mobile” with my accompanying comment, “And the world will follow”. Tnooz also noted that the main event is now Priceline versus Expedia. That’s close to how I see it. I think it’s going to be Priceline vs. Expedia vs. Google (and maybe Apple). I’ll have more on this in this week’s Travel Tuesday post. But keep your eyes on the whole “meta vs. OTA vs. search” trend, because it will undoubtedly shape travel distribution and marketing for the next 3-5 years.
  2. On that same point, some past Travel Tuesday posts continue to gain lots of shares and favorites among your fellow Big Thinkers, with this look at why Apple might choose Yelp as its go-to search engine and this huge list of lessons learned at HSMAI’s Digital Marketing Strategy Conference getting lots of shares in the social sphere. Both touch heavily on the topics above and are worth another look.
  3. Hotel News Now has a great infographic showing consumers’ mobile booking habits. Very cool.
  4. While we’re on the topic of mobile, Search Engine Land recaps Google’s advice to site owners ahead of its mobile-friendly algorithm change. Virtually required reading. And definitely take a few minutes to check out this tool that will tell you whether your pages are mobile-friendly or not.
  5. Finally, this week’s Travel Tuesday post, which collected “5 Key Facts About Mobile, Millennials, and Hotel Marketing,” which was itself inspired by this Tnooz post noting, among America’s Millennials who travel, half have spouses and children. All the moves by OTA’s, search engines, and metasearch are being driven by the changing guest, which includes the very mobile Millennial set in a really big way. Ignore this trend at your peril.



And there you have it, folks. The 5 most shared travel marketing posts this week. Be sure to check back all week for even more great coverage of the mobile, Millennial e-commerce and travel marketing space.

And if you’re looking for even more of the best hospitality marketing advice and insights then don’t miss these 5 Fantastic Hotel Marketing Posts You Won’t Want to Miss This Week”“7 Hot Hotel Marketing Insights,” and these “6 Totally Brilliant Travel Marketing Posts,” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

Want to learn even more about how customers changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

March 27, 2015

8 Amazing Social, Mobile, Millennial Marketing and E-Commerce Posts

March 27, 2015 | By | No Comments

Social, mobile, Millennial marketing and e-commerceAnother busy week, Big Thinkers, so we’re going to get right to the list with this round-up of 8 amazing social, mobile, Millennial marketing and e-commerce posts. Enjoy:

  1. Leading off, eMarketer tells us that mobile will account for 72% of US digital ad spend by 2019. Um… that’s a lot. Of course, when you consider that, no, Millennials never put down their phones and that the path to purchase starts and ends on smartphones for UK Millennials (and probably most others, too), it’s not terribly surprising.
  2. All of the above highlights why I believe mobile will disrupt your industry and offer 3 ways to protect your business. With the number of mobile and Millennial milestones we keep reaching, it’s happening incredibly fast, too.
  3. One of the biggest disruptions ahead is coming in the form of Google’s new “mobile-friendly” algorithm. As Search Engine Land notes, Google’s mobile-friendly algorithm is bigger than Panda or Penguin and the company has also clarified that the mobile-friendly algorithm will roll out over a week, be a yes/no response & more.
  4. GetElastic also helps you get ready for your mobile-heavy customers, with a look at mobile content in context: rules of responsive experience and these 7 tips for targeting the mobile-only shopper. Outstanding stuff there.
  5. Further underscoring the importance of mobile, TechCrunch notes that Yelp hooks up with startups to offer a larger selection of e-commerce bookings. That also underscores my “predication” about why Apple might choose Yelp as its go-to search engine.
  6. And this boom in mobile e-commerce is the reason eMarketer advises you to make way for the digital, deal-seeking Millennial mother. Good read.
  7. Shifting to social, Marketing Charts asks, “Why Do Millennials Use Facebook and Twitter?” and BuzzFeed News says that Facebook is eating the Internet. What you really want to do, of course, it tie Millennials, mobile, marketing, social and e-commerce together, which is the point of my recent presentation, “Social Media Integration: All Marketing is Social.”
  8. And while we’re on the topic of “putting it all together,” take a few minutes to review another recent presentation, “Putting Digital to Work: 4 Key Actions to Drive Digital Transformation,”, read the 4 keys to executing on digital or listen to a recent podcast that explains why, in in digital marketing, the money is in the list.

Hope you enjoyed this look at 8 amazing social, mobile, Millennial marketing and e-commerce posts. If you’re looking for even more good stuff, don’t miss this “Baker’s Dozen of the Best Mobile, E-Commerce, and Digital Marketing Writings This Week,” these “10 Hugely Important Digital, Mobile, and E-Commerce Observations from the Past Week”, the “8 Must-Read Posts Connecting Content, Search and Mobile Commerce”, our monthly best of round-up “10 Can’t Miss Mobile Commerce and Marketing Columns: The Top Posts from February 2015″ or the rest of our E-commerce Link Digest series.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Travel

  1. Why Apple Might Choose Yelp as Its Go-To Search Engine (Travel Tuesday)
  2. Among America’s millennials who travel, half have spouses and children – Tnooz
  3. Huge List of Lessons Learned at HSMAI’s Digital Marketing Strategy Conference – Travel Tuesday
  4. Expedia extends mobile dominance
  5. 7 Hot Hotel Marketing Insights: Hospitality Marketing Link Digest
  6. 5 Top Mobile Marketing Tips from Travel and Hospitality Industry Leaders | Adobe
  7. Huge List of Lessons Learned at HSMAI’s Digital Marketing Strategy Conference – Travel Tuesday