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Tim Peter Thinks

Tim Peter

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October 30, 2016

5 Airbnb, Distribution, and Digital Dispatches: Hospitality Marketing Link Digest

October 30, 2016 | By | No Comments

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5 Airbnb, distribution, and digital dispatches from the past week

Howdy, Big Thinkers! No big setup today. Just 5 fast Airbnb, distribution, and digital dispatches from the past week for your benefit. Enjoy:

  1. Well, the whole Airbnb situation is getting pretty ugly. As Skift reports, “Airbnb Loses New York Battle as Governor Signs New Law Aimed at Hosts.” According to sources in the article, since the law focuses on hosts instead of Airbnb, it may have a tough time in the courts. But we’re going to keep an eye on this one ’round here for its longer-term impacts of the alternative accommodations space.
  2. Of course, we’ve covered Airbnb — and other alternative accommodations providers like HomeAway, VRBO.com, etc. — for a while. You might find these past posts interesting:
  3. Shifting gears, now that we’re in the thick of budget season, it seems like a great time to revisit these “8 Outstanding Lessons from the 2016 HSMAI Digital Marketing Strategy Conference” as you plan for 2017.
  4. This is from a few weeks back, but you should definitely review this look at “Distribution vs Profitability: The Future of Hotel Revenue Management” as well as this recent presentation about “Revenue Strategy: The High Cost of Ignoring Value” from our own Tim Peter.
  5. Finally, how about we wrap up this week’s look at 5 Airbnb, distribution, and digital dispatches from the past week with these 6 Crucial Insights Into the Future of Travel Marketing from the Hospitality Marketing Link Digest series? Be sure to check out the whole set when you have a moment.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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October 28, 2016

6 Insights Into Customer Experience and Digital Transformation: E-commerce Link Digest

October 28, 2016 | By | No Comments

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6 insights into customer experience and digital transformation: Young woman shopping on mobile phone in cafe

Hey, Big Thinkers! No setup this week. Instead, we’re going to jump straight into this great list of 6 insights into customer experience and digital transformation to help you grow your business. Enjoy:

  1. Leading off, we have a couple of great posts from Brand Quarterly get us started. The first, from Cynthia Johnson looks at the critical topic of “Search And Social: Mobile Integration” and is well worth your time. Gregory Butz follows that up with fantastic advice, “Double Down On The Brand Experience To Win The Customer Lifecycle,” which represents something of a theme for this week’s link digest.
  2. You want customer experience? Well how ’bout checking out Michael Brenner’s look at “The Future Of Customer Relationships” over at Marketing Insider Group? He’s got it well covered.
  3. Speaking of the future, Gartner’s Smarter With Gartner blog “Predicts a Virtual World of Exponential Change,” though I can’t imagine that comes as a surprise to regular readers ’round here.
  4. What we tend to talk about less though is how the “Pace of Digital Transformation is Causing Marketers Stress,” according to research collected over on BizReport. To help you cope with that stress, may I recommend this look at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” from a recent episode of our e-commerce and digital strategy podcast, Thinks Out Loud.
  5. Sticking with that theme, you’ll definitely want to check out this great post over on Biznology that uncovers “The Simple Truth About What’s Driving Digital Next Year.”
  6. And let’s close out this week’s list with some deeper insights into digital transformation, including “Digital Transformation: A Brief Introduction” and “Why Digital Transformation Matters for Your Business” both from the Thinks Out Loud podcast, as well as this presentation that highlights “Putting Digital to Work: 4 Key Actions to Drive Digital Transformation.” Good stuff all around, and a great way to round out this week’s list of 6 insights into customer experience and digital transformation.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

October 23, 2016

5 Amazing Travel Marketing Insights from the Past Week: Hospitality Marketing Link Digest

October 23, 2016 | By | No Comments

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5 Amazing Travel Marketing Insights from the Past Week: Hospitality Marketing Link Digest

Hey, Big Thinkers! No big setup today. Just 5 amazing travel marketing insights from the past week for your benefit. Enjoy:

  1. Econsultancy looks at “Airbnb and How Its Customer Experience Is Revolutionizing the Travel Industry.” We’d looked at Airbnb quite a bit in last week’s round-up of “6 Crucial Insights Into the Future of Travel Marketing” but would recommend you look at these posts that ask “What Business Is Airbnb In? Hotels? Or Hospitality?” and “How Safe Are Independent Hotels from Airbnb?” in particular.
  2. Geekwire talked with Expedia CEO Dara Khosrowshahi about VR. And Dara said that “I think that VR can certainly play a part in your research in travel and your being inspired to go to amazing places on earth,” but when it comes to the actual travel experience, he went on to say “I hope it fails miserably because I want people to go places.” Clearly, we’ve noted our disagreements around Expedia’s Accelerator Program and overall role in hospitality in the past, but in this case, all we can say is, Amen, Dara.
  3. While we’re talking about VR, you might want to check out “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” when you get a moment.
  4. TrustYou takes a look at how to “Win Direct Bookings with Post-Stay Feedback” that’s well worth your time. Long-time readers know that we think of managing ratings, reviews, and customer feedback as “The Single Most Effective Way to Improve Your Brand’s Digital Marketing”. They also play a critical role in driving your overall revenue strategy, a topic our own Tim Peter covered in a recent presentation to HSMAI’s New York Chapter. You can review the slides from Tim’s talk here:
  5. Finally, let’s close out this week’s list of 5 amazing travel marketing insights from the past week with these “6 Quick Hotel Distribution and Digital Marketing Insights” from the Hospitality Marketing Link Digest series.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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October 21, 2016

5 Fast Digital Strategy Insights: E-commerce Link Digest

October 21, 2016 | By | No Comments

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5 fast digital strategy insights: Business woman considering digital strategy

Howdy, Big Thinkers! We’re going to skip the setup this week and get you straight to this fantastic list of 5 fast digital strategy insights from the past week. Enjoy:

  1. Brand Quarterly offers some great advice on how to “Break Down Silos With A Collaborative Content Strategy” that’s well-worth your time.
  2. CIO.com looks at the “7 Attributes of a Successful CMO in the Digital Age.”
  3. A recent episode of our Thinks Out Loud e-commerce and digital strategy podcast recommends “Your Mantra for Digital? ‘We Can Figure This Out'” that you’ll really want to check out.
  4. We also took a look at “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016.” Be sure to take a look at the whole set.
  5. And finally, let’s wrap-up this week’s set of 5 fast digital strategy insights with another podcast episode, this one that explains “Why Digital Transformation Matters for Your Business.” Enjoy!

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

October 16, 2016

6 Crucial Insights Into the Future of Travel Marketing: Hospitality Marketing Link Digest

October 16, 2016 | By | No Comments

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6 Crucial Insights Into the Future of Travel Marketing

Hey, Big Thinkers! Hope you’re having a great week and that you won’t mind if we skip any setup this week in favor of taking you straight to this round-up of 6 crucial insights into the future of travel marketing. Enjoy:

  1. Duetto’s Ed Watkins talked with Cindy Estis Green, CEO and co-founder of Kalibri Labs, about “The Rise of Hotel Metasearch and Its Effect on Distribution.” I agree with a number of Cindy’s conclusions (though I think the focus on “metasearch” as it’s commonly defined is overblown). But in particular think this is the key quote that many hospitality marketers must listen to: “A lot of it has to do with consumer demand. Everybody wants things on their mobile devices.” As Bill Hunt has said, “Customers are the ultimate disruptors.”
  2. You can see one clear example of customers as the ultimate disruptors in the rise of Airbnb. As a new report from the Ted Rogers School of Hospitality and Tourism Management at Ryerson University shows, “Airbnb Guests Tend to Be Motivated by Low Cost and Use It as a Hotel Substitute.” That’s not driven by a specific Airbnb technology. It’s driven by customer behavior. And Airbnb gets it, “Rolling Out a New Homepage, Focused On Experiences” as All About Airbnb reports. I’ve mentioned before that independent hotels are safe from Airbnb but only as long as they compete on their terms, not Airbnb’s. Airbnb is undoubtedly entering the hospitality business. As long as hotel owners and operators continue to focus on experience, on trust, on hospitality, they’ll do just fine. Which makes this next news item particularly disturbing…
  3. Want to know how to lose in the coming world? Create “Hotels Without Humans,” which are coming. But as writer Arnie Weissmann notes, “…wouldn’t a key benefit of technology — consistency — commoditize service standards and erode loyalty?” Yep. Totally. The companies that win in the future will be those that best manage the integration of technology and human service.
  4. Does all this sound like science fiction to you? Well, according to Expedia, “The Future Of Travel Looks Like Science Fiction” with tools like bots, AI, augmented reality (AR), virtual reality (VR), and wearables playing increasing roles in the overall travel experience. And it’s not over yet.
  5. All of these changes can certainly make you ask, “Is Travel Marketing More Frustrating Than Ever?” I strongly believe that the answer should be “no,” but fully understand at the same time why it’s not “absolutely not.” Two tips: One, remember that your mantra for digital should always be “we can figure this out;” and, two, plenty of resources exist to help you keep up with technology as a marketer — including our blog and newsletter.
  6. With that in mind, be sure to check out these “8 Outstanding Lessons from the 2016 HSMAI Digital Marketing Strategy Conference” and this set of “6 Quick Hotel Distribution and Digital Marketing Insights” from the Hospitality Marketing Link Digest series that demonstrate exactly what I’m talking about.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

October 14, 2016

A Dozen Digital Strategy Dispatches You Can’t Miss: E-commerce Link Digest

October 14, 2016 | By | No Comments

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A Dozen Digital Strategy Dispatches You Can't Miss: E-commerce Link Digest

Hey, Big Thinkers! Hope you don’t mind if we skip the setup this week and instead get you straight into this collection of a dozen digital strategy dispatches you can’t miss. Enjoy:

  1. Mary Clark has written a great piece over on CMO.com that says “The Moment Is Now: Brands Must Embrace A Mobile-First World.” I completely agree, though might recommend that “It’s Not ‘Mobile First.’ It’s ‘Customer First.'”
  2. Speaking of mobile, don’t overlook these “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” from the E-commerce Link Digest series.
  3. Brian Solis has an amazing piece over at Brand Quarterly about “Experience Design: The Next Evolution Of Brand Development” that you’ll definitely want to check out.
  4. Meanwhile MarketingProfs put together a fantastic infographic highlighting “The Business Value of User Experience Design” that you simply cannot miss.
  5. While we’re on the topic of customer experience, our own crack team here at Thinks collected a set of “10 Terrific E-commerce and Digital Customer Experience Insights” a couple weeks back that are totally worth your time.
  6. Mobile, customer experience, and content all play key roles in improving your success with digital as shown in this Biznology piece that uncovers “The Simple Truth About What’s Driving Digital Next Year.”
  7. What else is shaping digital? Well, Business Insider claims “Google and Facebook Are Destined to Wage a Decade-Long War for the Future.” Of course, I’d add Amazon, Apple, and Microsoft to that list — and, in fact, did just that in an episode of our weekly e-commerce and digital strategy podcast called “The Rise of AGFAM (Apple, Google, Facebook, Amazon, Microsoft) and Everywhere Shopping”.
  8. The BBC provides a handy, hundred-thousand foot level look at AI by asking, “OK, Google: Who Will Win The AI Wars?” that you may want to read when you have a moment.
  9. Speaking of things you should read, be sure to review these “One Dozen Long-Weekend Digital Marketing Links You’ll Love” and this collection of “9 Nifty Digital Strategy Insights from the Past Week” also from the E-commerce Link Digest series.
  10. Why does it matter whether you have an effective digital strategy? Well, as Fox News points out, many companies are now dealing with “Disruption in the C-Suite” as they require digital-savvy (if not digital native) talent in their corner offices.
  11. This shift towards digital at the center of your business strategy is leading many companies to focus their energies towards undertaking a complete enterprise digital transformation. Not sure what that is? A pair of episodes from our Thinks Out Loud podcast can help you out. The first, “Digital Transformation: A Brief Introduction,” provides a primer for understanding the overarching attributes of a successful digital transformation, while “Why Digital Transformation Matters for Your Business” highlights all the reasons you should care. Give ’em both a listen.
  12. Finally, let’s round-out this look at a dozen digital strategy dispatches you can’t miss with this post that asks (and answers), “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

October 13, 2016

Your Mantra for Digital? “We Can Figure This Out” (Thinks Out Loud Episode 180)

October 13, 2016 | By | No Comments

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The new mantra for digital? We can figure this out.

Your Mantra for Digital? “We Can Figure This Out” (Thinks Out Loud Episode 180) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 11m 29s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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October 11, 2016

Revenue Strategy: The High Cost of Ignoring Value [PRESENTATION]

October 11, 2016 | By | No Comments

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Revenue Strategy: The High Cost of Ignoring Value: Woman evaluating travel optionsI joined a great group of presenters and an amazing HSMAI audience a couple of weeks ago to talk about revenue strategy and the practice of driving more profitable revenues for your hotel. While revenue management is an important component of improving your hotel’s business and is core to any effective revenue optimization plan, I recommend an increased focus on a strategic approach to rates, inventory, revenue, and, most importantly, guest value. As a result, you might appreciate these slides from my talk, “Revenue Strategy: The High Cost of Ignoring Value.” Enjoy:

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

October 9, 2016

5 Fantastic Travel Distribution and E-commerce Entries: Hospitality Marketing Link Digest

October 9, 2016 | By | No Comments

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5 Fantastic Travel Distribution and E-commerce Entries: Hospitality Marketing Link Digest

Happy Sunday, Big Thinkers! Given the craziness of the past week, I’m going to skip the setup and just get you right to this list of 5 fantastic travel distribution and e-commerce entries from the past week. Enjoy:

  1. We recently asked (and answered) the very important question, “Is Travel Marketing More Frustrating Than Ever?” The answer? Well, it’s complicated. Just not as complicated as some make it out to be. Be sure to check out the whole post to see why.
  2. Helping to prove that point, Skift interviewed Expedia’s CEO, Dara Khosrowshahi, who says “Rumors of an Online Booking War Are Exaggerated.” Um… right. Dara notes that “…hotel loyalty programs are an area where online booking sites like Expedia and hotel chains can partner to build positive results for both parties,” so expect to see a lot more movement in this area — such as what Red Lion has recently done — over time.
  3. Another Skift interview, this on with Two Roads CEO Niki Leondakis, argues that “Disruption From Inside Out Is Key to Hospitality Innovation.” This makes sense to me and is well-worth considering for your business too.
  4. Barry Schwartz of SEO Roundtable highlights that “Google’s Testing Hotel Booking Ads At Top vs. Right.” While this is hardly earth-shattering news, you probably want to pay attention to how Google displays your inventory to potential guests as well as how those changes affect the costs of your various channels over time.
  5. Finally, let’s round-out this week’s round-up of 5 fantastic travel distribution and e-commerce entries from the past week with these collections of 6 Quick Hotel Distribution and Digital Marketing Insights and 5 Fast Travel Distribution and Digital Marketing Insights from the ongoing Hospitality Marketing Link Digest series.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

October 7, 2016

9 Needed Weekend Mobile E-commerce Insights: E-commerce Link Digest

October 7, 2016 | By | No Comments

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needed Mobile e-commerce

Howdy, Big Thinkers! No setup today. Just a quick list of 9 needed weekend mobile e-commerce insights from the E-commerce Link Digest series for you. Enjoy:

  1. Leading off, we’ve got some exciting research from eMarketer that says “Holiday Retail Ecommerce Sales Will Grow 17% this Year.” That’s a big, exciting number, representing $94.71 billion in sales and almost 11% of total holiday spending.
  2. Given this increased activity, it’s worth checking out this recently updated post here on Thinks that asked again, “Will E-commerce Kill Retail?” While the simple answer is “no,” it’s a bit complicated. Be sure to check out the whole past to see what’s really happening — and why it matters for your business.
  3. Of course, every silver lining has a cloud and e-commerce is no exception. Vala Ashfar on Twitter shared a troubling Forrester e-commerce stat:

    Even if Vala and Forrester are wrong by 2-3x, it’s a big number. To help those potentially impacted by this trend, I strongly recommend asking yourself these two key questions:

    1. How can you ensure you’re not one of them?
    2. 2. How much prep have you done in case you are?
  4. For one last does of e-commerce expertise, don’t miss these “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” from the ongoing E-commerce Link Digest series.
  5. Speaking of mobile commerce, Mobile Commerce Daily say that “Mobile Apps Just Outpaced Mobile Web Commerce for First Time.” That’s a pretty big deal, really.
  6. Unfortunately, the silver lining of mobile commerce on apps comes with its own cloud; according to eMarketer, “The Mobile App Environment Is More Challenging than Ever,” noting “…most apps are failing to keep mobile users interested and engaged for long.” So, while you can definitely get customers to buy through your app, the real question is whether can you get them to buy through your app twice.
  7. Looking for a way to ensure they come back? Just remember “It’s Not ‘Mobile First.’ It’s ‘Customer First.'” While it doesn’t guarantee success, it’s a safe bet doing it the other way ’round won’t work for long.
  8. Another key way to get them to buy twice? Get them to tell their friends. Augie Ray at Gartner just introduced the “Buy/Own/Advocate Customer Experience Journey” the other day, and I wholeheartedly recommend it. In fact, long-time readers know that I’ve talked about engaging advocates as “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.”
  9. Finally, don’t forget how much runway still exists when it comes to e-commerce generally and mobile commerce specifically. Only about half of the world’s population is online. And the data shows how significant an impact internet access has people’s lives. As Raju Narisetti and Benedict Evans said on Twitter the other day,

    And with that bit of perspective, let’s hope you can apply these 9 needed weekend mobile e-commerce insights to your busienss too.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: