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May 9, 2016

These Amazing Numbers Show Why Mobile Commerce is About to Explode

May 9, 2016 | By | No Comments

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Amazing numbers about mobile commerce: Young woman shopping on mobile phone in storeSome amazing numbers out today you really ought to know about. According to eMarketer:

“As a result of this rapid growth, m-commerce will account for just under one-third of retail e-commerce sales and 2.6% of total retail this year.”

That’s huge. eMarketer continues:

“The experiences of e-commerce executives who spoke with eMarketer reflected this trend. ‘The trajectory that we’ve seen over the last year was fundamentally different than in other years,’ said Prama Bhatt, vice president of digital and ecommerce at beauty products chain Ulta Beauty.

Bob Sherwin, senior director of acquisition at ecommerce furniture company Wayfair, reported a similar pattern. ‘Over the past year we’ve seen consumers’ willingness to purchase on mobile increase a lot, to the point where the share of transactions taking place on the smartphone has doubled since late 2014.’

At the same time, I’m not surprised. In fact, the team here laid out the factors driving e-commerce growth in 2015 (and beyond, really) a while ago. And, for the most part, seems to have called this one.

First, due to the massive growth of smartphones in the marketplace, customers are now able to by whenever and wherever they want. And as they’ve become increasingly accustomed to having that flexibility, they’ve put it to use.

Second, the emergence of Millennials as the largest generation in the United States has accelerated this shift. These folks take mobile for granted. It’s not a new technology or a new channel. It’s just there. And they expect it to work.

This wasn’t a prediction; it was an it was an inevitability.

We’re far from done here. We’re going to see Millennials continue to enter the marketplace in even larger numbers over the next couple of years. And their elders will adapt over time too. But the trend is undoubtedly clear. Millennials and mobile go hand-in-hand, and it’s now your challenge to assist customers in accomplishing their goals on mobile and online and in-store, every day.

The companies that do a good job of this can expect to succeed as we move forward. And the ones that don’t… well, I’m afraid their numbers may not be so amazing.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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May 8, 2016

7 Top Travel Marketing Posts: Hospitality Marketing Link Digest

May 8, 2016 | By | No Comments

7 Top Travel Marketing Posts: Hospitality Marketing Link Digest - Women searching for travel on mobile device

Happy Mother’s Day, Big Thinkers! Hope you’re taking some time to enjoy your family today. I won’t bore you with a bunch of setup, but instead will jump straight to this great round-up of 7 top travel marketing posts, part of the Hospitality Marketing Link Digest series. Enjoy:

  1. SiteMinder looks at the incredibly important topic of content marketing for hotels and how to get started telling your hotel’s story, which is an absolutely must-read as you go forward this year.
  2. Speaking of content marketing, you’ve got to remember that for travel marketers, content is still king.
  3. Mobile Commerce Daily recapped a presentation from Anne Murray, Southwest Airline’s senior director of marketing communications, at Forrester’s Marketing 2016 Forum. The big takeaway: Brand trust comes from proving yourself to consumers. So, so true.
  4. Effective content marketing and building brand trust play huge roles as part of the four key elements of modern hospitality marketing we took a look at just a couple of weeks ago. Be sure to review the whole set when you get a moment.
  5. Kevin May at Tnooz reports that conversion rates for travel on mobile even smaller than desktop. Given that smartphone bookings represent over 15% of the total, the issue isn’t that guests won’t book on mobile; it’s that booking on mobile remains unfriendly and overly complicated. Filling in multiple fields on a small screen with one hand while also trying to hang on to your credit card is next to impossible. Most hotels will tell you they’ve seen an increase in voice reservations that’s almost entirely tied to guests choosing to call instead of attempting to book on mobile directly. You want to drive mobile bookings for your property? Work with your booking engine provider to make paying with mobile a “one-click” experience. It’s no secret that I’m bullish on mobile payments and believe that they’ll rule in time. The concern remains that, once again, OTA’s will beat travel marketers to the punch — and will reap the rewards for doing so.
  6. In case you’ve missed any of our Hospitality Marketing Link Digests, you’ll definitely want to check out these 8 excellent hotel e-commerce insights and this set of 7 special hospitality marketing posts from the past week.
  7. And, finally, don’t miss this collection of 6 special hospitality perspectives: the top travel marketing posts of April, 2016. Really good stuff to get you through the week and month ahead.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

And here are the slides from the “Maximizing Data to Put Personalization to Work for Your Property” presentation listed above for your review too:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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May 6, 2016

8 Amazing E-commerce and Mobile Masterpieces: E-commerce Link Digest

May 6, 2016 | By | No Comments

8 Amazing E-Commerce and Mobile Masterpieces: E-commerce  Link DigestI don’t know about you all, Big Thinkers, but I’m seriously ready for spring to arrive. Here in New Jersey it’s rainy and chilly and, well, just plain yucky. So I’m going to hunker down this weekend with a collection of these 8 amazing e-commerce and mobile masterpieces to get me through the weekend. How about you do the same? Enjoy:

  1. Marissa Tarleton on iMediaConnection talks about how mobile is driving a multi-channel world. Her column essentially lays out why customers don’t think about channels, but instead simply use whatever channel is most convenient for them at the moment they need it.
  2. Underscoring that point, Business Insider reports that Apple Pay is showing promising growth, again demonstrating that customers will use whatever tool works best for their needs at the moment they need it.
  3. Over on Mobile Commerce Daily, Brielle Jaekel quotes Nicole Dvorak from Forrester, who says that Messaging is the most important part of mobile strategy.
  4. The articles above all clearly illustrate
    why I’m bullish on mobile payments and messaging. And these 9 necessary insights into mobile commerce from the past week and this collection of 8 excellent social and mobile e-commerce essays only help to reinforce that message.
  5. A couple of Articles from eMarketer show how all these trends come together. The first says that mobile is affecting the traditional path to purchase while the second describes how client-side marketers aim to deliver more cohesive customer experiences. Plenty of opportunities exist for you to do the same for your customers.
  6. At The Financial Brand, James Robert Lay asks the important question about digital marketing: “what’s your mission?” Do you have an answer?
  7. While you’re thinking about that question, don’t forget that increasingly, it’s Facebook’s world and we’re all living in it. The social giant has a terrific handle on how customers engage with content on mobile and social today and are driving the direction that many marketers will take going forward.
  8. Finally you won’t want to miss these two hugely popular posts from the past few weeks. The first teaches the lesson every marketer must learn from Batman v. Superman While the other lists 10 killer mobile and e-commerce resources: the top posts of April, 2016 for you.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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May 5, 2016

Why Content Marketing Matters (Thinks Out Loud Episode 161)

May 5, 2016 | By | No Comments

Why content marketing matters: Business teams using devices to shop for solutions while working

Why Content Marketing Matters (Thinks Out Loud Episode 161) – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 23s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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May 3, 2016

6 Special Hospitality Perspectives: The Top Travel Marketing Posts of April, 2016

May 3, 2016 | By | No Comments

6 Special Hospitality Perspectives: The Top Travel Marketing Posts of April, 2016 - Woman traveling and using mobile phone

Hey Big Thinkers! It’s time once again to round-up the top travel marketing posts from the past month for you. And there are some great ones to take a look at. Hope you don’t mind if we skip any fancy setup and instead simply offer you these 6 special hospitality perspectives: the top travel marketing posts of April, 2016. Enjoy:

  1. First up, you’ll want to review these “Four Key Elements of Modern Hospitality Marketing” the team pulled together for you.
  2. The ongoing Hospitality Marketing Link Digest series gave us all this collection of “6 Spectacular Resources for Hotel Marketers from the Past Week” that you’ll really want to see.
  3. Another hugely popular post from the past month was this video featuring “Key Insights into Hospitality Digital Marketing” and pulled from the always entertaining This Week in Hospitality Digital Marketing blabcast. Our own Tim Peter is a regular guest of the show, which covers all manner of hospitality digital marketing strategies and tactics each week.
  4. Another couple of Hospitality Marketing Link Digest makes this month’s list. One is a round-up of “7 Spectacular Hospitality Distribution and Digital Marketing Posts” to help you address your hotel distribution and digital marketing questions, while the second uncovers “6 Travel Marketing Insights You Need to See.” Great stuff all around.
  5. An extremely popular post among your fellow Big Thinkers reminds you that “Personalization Starts With a Person.” Given that hotel marketing increasingly depends on personalization (see the slides below for more insights on that score), you’ll really want to check this one out.
  6. And, finally, we’ll close out this month’s list with a look back at “Five More Amazing Travel Marketing Posts: the Top Posts of March, 2016.”

Hope you’ve enjoyed these 6 special hospitality perspectives: the top travel marketing posts of April, 2016. And hope you’ll check back each week for more travel marketing, distribution, and e-commerce insights to help you grow your hotel’s brand and business.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

And here are the slides from the “Maximizing Data to Put Personalization to Work for Your Property” presentation listed above for your review too:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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May 2, 2016

10 Killer Mobile and E-commerce Resources: The Top Posts of April, 2016

May 2, 2016 | By | No Comments

10 Killer Mobile and E-commerce Resources: The Top Posts of April, 2016, Woman shopping on mobile phone

Well, Big Thinkers, we’ve reached May already, which means it’s time to recap your favorite posts from the past month. So without any further ado, check out these 10 killer mobile and e-commerce resources: the top posts of April, 2016. Enjoy:

  1. Leading off, we’ve got a pair of entries from the ongoing E-commerce Link Digest series, the first a look at “6 Mobile Commerce and Strategy Insights” and the second a recap of “6 Awesome Insights About Mobile Payments, E-commerce and Even More.” Really good stuff, as you can tell from how popular they were among your fellow Big Thinkers this past month.
  2. Speaking of mobile payments, another incredibly popular post from the past month touched on that same theme. It comes from Thinks Out Loud, our weekly e-commerce and digital strategy podcast, and explained “Why I’m Bullish on Mobile Payments and Messaging.” Apparently your fellow listeners are pretty bullish on the topic too, given how popular the post remained all month long.
  3. Next up, we’ve got a presentation that provides “A Simple Approach to Digital Strategy” for you. While it’s a relatively streamlined approach to a complicated topic, many folks enjoyed sharing it with their friends and colleagues.
  4. Another entry in the E-commerce Link Digest series cruises into the number four slot, this one a collection of “8 Excellent Social and Mobile E-Commerce Essays” for you to savor.
  5. A hugely popular podcast episode from April, “It’s Facebook’s World and We’re All Living In It,” is up next. The episode takes a look at some of the announcements from Facebook’s recent F8 conference and just what they’ll mean for your brand and business going forward.
  6. Even though it enters the round-up at #6, this list of ‘5 Key Questions for Creating a “Test and Learn” Culture’ remains a personal favorite from the past month. Be sure to check it out and see why.
  7. We’ve got one last podcast episode for you this month, Big Thinkers. This one breaks down “The Lesson Every Marketer Must Learn from Batman v. Superman” to understand why customers buy — or don’t, as the case may be — the message you’re selling.
  8. The next post in this month’s countdown reminds you that in “Content Marketing: We’re All Publishers Now” as well as what that means for your business.
  9. As we head towards the bottom of the list, how about we round it out the way we started, with a pair of E-commerce Link Digests? The first collects “6 Special E-Commerce Insights for Spring,” while its companion pieces highlights “9 Necessary Insights Into Mobile Commerce from the Past Week.” Good information all around.
  10. Finally, don’t miss these “10 Amazing Digital Marketing Messages: The Top Posts of March, 2016” before you move on. Lots of great ideas there for you too.

And there you have it Big Thinkers. 10 killer mobile and e-commerce resources: the top posts of April, 2016 to keep you tuned into what your friends and fellow readers here at Thinks found most useful all month long.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

May 1, 2016

8 Excellent Hotel E-Commerce Insights: Hospitality Marketing Link Digest

May 1, 2016 | By | No Comments

8 Excellent Hotel E-Commerce Insights: Hospitality Marketing Link DigestWelcome to May, Big Thinkers! Hope you’re having an excellent day and an excellent weekend. Even more, I hope you’ll appreciate these 8 excellent hotel e-commerce insights, this week’s entry into the Hospitality Marketing Link Digest series. Enjoy:

  1. PSFK has a write-up about Hotel Tonight’s digital concierge which “gives guests an experts at their fingertips” and TechCrunch reports the tool offers its in-app concierge service in 30+ cities.
  2. Over at Gartner, Augie Ray writes brilliantly about what loyalty means to customer experience. Good read.
  3. The tools that Hotel Tonight (and Google and others) have invested in help them gain more data and deeper insights into guest behavior, which then allows them to provide richer guest experiences — and drive greater loyalty. Put it all together and that’s the hidden factor OTA’s use to get between you and your guests. It also represents a significant opportunity for you to build your business.
  4. Shifting gears the good folks at Skift offer some pointers on how travel marketers can tap into user generated content to grow their businesses, proving yet again that, for travel marketers, content is still king.
  5. Peter Brescia at Koddi looks at ways to incorporate Hotel Booking using the Facebook Messenger Platform, yet another example of why I’m bullish on mobile payments and messaging. And, after all, it’s about time we recognize that it’s Facebook’s world and we’re all just living in it.
  6. As Facebook’s prominence — and possibly its dominance — increases, it’s time to ask again whether social is a waste of time for hotel marketers.
  7. Another recent post shows that content marketing, along with personalization, ratings and reviews, and overall guest experience represent the four key elements of modern hospitality marketing. Be sure to check out the whole post to see why that is and how to put those elements to work for your property.
  8. Finally, to close out our look at , don’t miss these 7 spectacular hospitality distribution and digital marketing posts and these 6 spectacular resources for hotel marketers from the past week from the Hospitality Marketing Link Digest series.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

April 29, 2016

9 Necessary Insights Into Mobile Commerce from the Past Week: E-Commerce Link Digest

April 29, 2016 | By | No Comments

Necessary insights into mobile commerce: Woman shopping on phone

Hey Big Thinkers. Hope you’ve had an amazing week. While you’re relaxing this weekend, don’t miss your opportunity to check out these 9 necessary insights into mobile commerce from the past week. Enjoy:

  1. Alex Samuely at Mobile Commerce Daily recaps a presentation from eBay’s chief marketing officer Suzy Deering that said mobile innovation enhances transactions and research capabilities for customers.
  2. Over on The Future of Commerce, Angelica Valentine put together these 5 elements of a memorable mobile customer experience that you’ll want to review.
  3. On Business Insider, the BI Intelligence group warns that digital mobile banking apps now threaten branches while another Business Insider post claims that the rise of reloadable prepaid cards could affect the way millennials approach banking. Both are real bad news for banks that don’t evolve — as well as for businesses that sell their services to those banks.
  4. Another Mobile Commerce Daily post, this one from Brielle Jaekel, reports that Starbucks’ mobile ordering program drives 20% of transactions during peak hours. Um, wow. Given that Starbucks generated around $5 billion last quarter, that’s a ton of mobile business. Just sayin’.
  5. I’m also just sayin’ you should check out these 8 excellent social and mobile e-commerce essays that looks at the relationship between commerce, mobile and social in more detail, as well as these >6 awesome insights about mobile payments, e-commerce and even more.
  6. In fact, if the folks at Juniper Research are right, Digital commerce transactions will reach over $8 T by 2020 as reported by Enterprise Innovation, in large part driven by mobile.
  7. One emerging trend worth watching in mobile is the emergence of messaging and, in particular, messaging bots. Not sure what that’s all about? Well, this guide to brands and bots – what you need to know by Evan Wray at Fourth Source has you covered. Combined with the items above, it should help you understand why i’m bullish on mobile payments and messaging.
  8. One big winner from the growth of mobile and mobile messaging? Facebook. In fact, I’m increasingly convinced it’s Facebook’s world and we’re all living in it. I’m also convinced that mobile won’t just change marketing; mobile will change the world — and after checking out all of this week’s list above, you may be as well.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

By

April 24, 2016

7 Special Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest

April 24, 2016 | By | No Comments

7 Special Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link DigestHey, Big Thinkers! We’re running a bit behind today, so let’s skip any fancy introduction and instead just get you to this great list of 7 special hospitality marketing posts from the past week. Enjoy:

  1. Skift reports that Expedia wants to power hotels’ direct-booking efforts. Anyone see that coming?
  2. Leonardo offers up 5 strategies to slash your marketing spend and ramp up revenue.
  3. Tnooz says that Airbnb has acquired a team of blockchain techies. This one gets a little more futuristic, but certainly highlights why I’m bullish on mobile payments and messaging.
  4. Along those same lines, another Skift post announces their new report that looks at how hotels are utilizing messaging as an operational strategy.
  5. Tnooz uncovers Expedia, millennials and the pattern recognition business. Speaking of millennials and patterns, be sure to check out these 5 key facts about mobile, millennials and hotel marketing.
  6. Duetto Research spoke with our own Tim Peter about the promise of digital marketing for hotels.
  7. And, finally, Snapshot interviewed Lennert De Jong from citizenM on Predictive Analytics for Hotels. Really good stuff.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

April 22, 2016

8 Excellent Social and Mobile E-Commerce Essays: E-commerce Link Digest

April 22, 2016 | By | No Comments

8 Excellent Social and Mobile E-Commerce Essays: E-commerce Link DigestHappy Friday, Big Thinkers! Hope you’ve had an amazing week and are looking forward to an even better weekend. How about we skip any big setup and just get right to the links, eh? Without further ado, be sure to check out these 8 excellent social and mobile e-commerce essays from the past week. Enjoy:

  1. Marketing Land has a new study that shows Facebook users are sharing posts more frequently but liking and commenting less, which is an interesting shift in consumer behavior (a topic we’re going to talk about a lot today). Note that that doesn’t change the fact that it’s Facebook’s world and we’re all living in it; it simply changes how customers live in that world.
  2. Next up, Mobile Commerce Daily reports that WeChat is bringing mobile payments to bricks-and-mortar with new POS integration, while PR Daily says we should learn from the Starbucks way (meaning interaction is key for customer loyalty programs). Thought-provoking stuff and yet more examples of why I’m bullish on mobile payments and messaging. Those stories also represent further changes in customer behavior.
  3. Now not every piece of news from the past week is filled with sunshine and rainbows. For all the positives you hear about social and mobile and payments in e-commerce, Search Engine Watch has a report that shows many mobile marketers are missing out on hyperlocal. Thankfully, this is far more an opportunity at the moment than a clear miss. But it’s an opportunity all the same.
  4. Building off that prior item, Business Insider has an interesting look at how machine learning will change your phone. Which means we’re all in for a lot more changes in consumer behavior in the next few years. A lot. So, how do you respond? Well…
  5. First, don’t fall for The digital strategy myth. Digital isn’t about technology. It’s about helping customers, wherever and whenever they need that help. If there’s one lesson every marketer must learn from Batman v. Superman it’s the importance of listening to your customers and creating products and services that meet their needs, then leveraging social and mobile to create superior experiences and deeper connections at every opportunity.
  6. Plenty of data suggests there are tons of opportunities to do a better job here. For instance, Retail Touchpoints says 70% of brands splurge on e-commerce, yet only half optimize its profitability. Um… what? Yeah, about that. Due to the rapid shifts in customer behavior — I told you we’d get to this — it’s a time to ask yourself these 5 key questions for creating a “test and learn” culture. Because developing that “test and learn” culture for your organization is how you set yourself up to address the pace of these changes and set yourself up for success.
  7. Another area of focus to address these shifting customer behaviors for your organization: content. The Drum highlights the incredibly important topic of how Google is interpreting content in 2016. Overall, you need to remind yourself that when it comes to content marketing, we’re all publishers now. Think about how to answer your customers’ questions throughout their journey to purchase and provide them those answers on the channels that make the most sense for both your business and for your customer.
  8. Finally, you can check out these 6 awesome insights about mobile payments, e-commerce and even more, part of the ongoing E-commerce Link Digest series, for additional insights on, well, mobile payments, e-commerce, and even more. Enjoy!

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

  • Missing that connectionWhy so many companies fail at creating value?
  • Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149)
  • Adobe Summit: IoT Moves Into ‘Systems’ Phase
  • US Execs Look for the Next Silver Bullet Innovation – eMarketer
  • Trends for 2016: Is Execution the New Innovation? (Thinks Out Loud Episode 145)
  • Stop Chasing the Next Big Thing in Digital (Thinks Out Loud Episode 150)