Image Image Image Image Image Image Image Image Image

Tim Peter Thinks

Tim Peter

By

May 8, 2015

10 Spectacular Mobile Marketing and E-commerce Essays: E-commerce Link Digest

May 8, 2015 | By | No Comments

10 spectacular mobile marketing and e-commerce essaysHowdy, Big Thinkers. It’s a gorgeous spring day here at Thinks Central. Hope the same is true wherever you are. So, whaddya say we skip all the fuss and get straight to the links? Without further ado, here are 10 spectacular mobile marketing and e-commerce essays for you this week. Enjoy:

  1. Marketing Charts supplies data showing where consumers rate in-store personalization tactics as “cool” or “creepy.” Given the growth of beacons, NFC and other similar technologies to personalize customer experiences, expect to see a lot more about this in the near future.
  2. Along the same lines, the fine folks at WHISBI round-up the favorite shopping experiences of 14 retail experts. Interesting, thought-provoking list.
  3. The Wall Street Journal reports that Google rolls out new ads as mobile searches top PCs in 10 countries. The new ad formats are great and all. But read that headline again. Mobile searches top PCs in 10 countries. Wonder why I think mobile’s a really big deal? There’s your answer right there.
  4. Speaking of Google, Marketing Charts has the estimated mobile share of US organic search traffic, by engine. While Google continues to dominate, keep an eye on your customers’ increasing use of apps for discovery, possibly hurting Google’s overall market share over time. For instance, according to Google, while three-quarters of consumers use search at some point during their shopping process, fewer than half start with search for their research on mobile [see page 9 in this Google PDF]. Definitely worth keeping your eye on.
  5. Sticking with the mobile commerce theme, GetElastic has a great explanation of why mobile commerce is not “E-commerce 2.0.” Well worth your time.
  6. Speaking of items well-worth your time, you really want to check out this week’s episode of Thinks Out Loud, our weekly e-commerce and digital marketing podcast. This one examines the long-term growth curve for mobile commerce and is definitely worth a few moments of your time.
  7. Benedict Evans has a must-read post about connecting the next billion. Yet another reason I think mobile mobile’s a really big deal.
  8. On the mobile payments front, Bloomberg reports that Home Depot is aiming to put Apple Pay in its 2,000 stores, making it the largest retailer to come to the mobile payments party. Given this Marketing Land study that shows Millennials want in-store mobile payments, not human cashiers, I doubt they’ll be the last.
  9. For an fascinating example of how mobile will change your customers’ behavior, check out Fast Company’s look behind the scenes at Maple, the David Chang backed, delivery-only restaurant of the future. Really interesting read and a harbinger of the changes mobile creates across industries.
  10. Finally, its both pretty clear and bears repeating that, given all the changes in the marketplace and in your customers brought about by mobile, that mobile commerce is here to stay. So why not subscribe to Thinks to stay on top of the shifting digital marketing and e-commerce landscape, every day? You’ll be glad you did.

While you’re at it, make sure to check out other entries from our E-commerce Link Digest series, including these 6 major stories about Millennials and mobile commerce, these 10 must-read e-commerce, search, and mobile posts, these 10 awesome e-commerce, mobile, and millennial marketing posts, a great look at 5-plus can’t miss mobile commerce and marketing posts from the past week, and these 6 quick e-commerce and digital marketing winners, as well as these “7 Mobile Commerce Must-Reads: the Top Posts from April” when you get a moment, too.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides I had the pleasure of speaking to a great audience recently about how to lead digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

May 6, 2015

The Long-Term Growth Curve for Mobile Commerce – Thinks Out Loud Episode 122

May 6, 2015 | By | No Comments

Millennials will drive the long-term growth curve for mobile commerce

The Long-Term Growth Curve for Mobile Commerce – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 28s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

May 5, 2015

7 Mobile Commerce Must-Reads: the Top Posts from April

May 5, 2015 | By | No Comments

Mobile commerce must-readsAnother month, Big Thinkers, another chance to review the posts you most enjoyed. Without further ado, here are 7 Mobile Commerce Must-Reads: the Top Posts from April. Enjoy:

  1. By far, the biggest post from last month explored “The Big Lie About Mobile Commerce Everyone’s Telling Right Now.” Very popular read among your fellow Big Thinkers. Be sure to check it out and see why.
  2. Up next, we’ve got a pair of entries from the E-commerce Link Digest series. The first lists “10 Must-Read E-Commerce, Search, and Mobile Posts” while the second collects “9 Superb Social and Mobile E-Commerce Missives.”
  3. One of the biggest news items of last month reported, “Wow! Digital Influenced $1.2 Trillion In-Store Last Year.”
  4. Late in the month, we rounded up a number of factors that explained why mobile commerce is here to stay, which enters the list at #4. You’ll want to review the whole set. You can also check out Episode 120 of Thinks Out Loud, our weekly e-commerce and digital marketing podcast, which explores “The Coming Mobile E-commerce Backlash — And Why It’s Wrong” in more detail.
  5. Speaking of the podcast, Episode 119, “Is This The Death of Google?” examines the search giant’s latest business and legal troubles and the threats those introduce to its long-term dominance.
  6. We’ll close out this month’s list of the top posts with another pair of podcast episodes, starting with Episode 118, “The Mobile-Social Commerce Connection.” Given the importance of mobile and social to your business success, you won’t want to miss this one.
  7. And, finally, be sure to check out Episode 121 of Thinks Out Loud, which explains “How to Connect Customer Data and Customer Experience.”

Well, I don’t know about you, but that seems like a great place to wrap up this list of the top posts on Tim Peter Thinks for the past month.

If you liked these, be sure to check out this collection of “9 Amazing Millennial, Mobile and Digital Marketing Columns: the Top Posts from March,” our round-up of the top posts from 2014, these “10 Can’t Miss Mobile Commerce and Marketing Columns: The Top Posts from February 2015″ and these “10 Must-Read Marketing and E-Commerce Missives: The Top Posts from January” too. You’ll also want to review the ongoing the E-commerce Link Digest series. They’re all worth your time and will help you improve your overall e-commerce and digital marketing results throughout the rest of the year.

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

May 4, 2015

5 Powerful Posts About the Trends Shaping Travel Marketing: Hospitality Marketing Link Digest

May 4, 2015 | By | No Comments

Trends shaping mobile marketingJust a quick list for you all this week, Big Thinkers. But you’ll likely get a lot out of these 5 powerful posts about the trends shaping travel marketing. Enjoy:

  1. Tnooz digs intowhat OTAs and hotels may do next as rate parity falters. Very important read.
  2. Skift reports on the great travel marketing “who-dun-it,” attributing credit for the last click. Great read about a critical topic.
  3. We took a look at
    what Amazon’s travel offering is really about
    . Well worth your time.
  4. Tnooz examined how to modernize the travel payment process and win the connected customer. Given that mobile payments represent one of the key 2015 travel trends worth watching, this is a really important article. Be sure to check out our other past coverage of the importance of mobile wallets to e-commerce and travel marketing in “The Little-Known Factors Behind E-commerce Growth in 2015,” “The Game Changer for Mobile Commerce” and “What’s Up With Google’s Latest Mobile Wallet Move?”
  5. And, finally, you’ll want to check out this look at
    why mobile matters for hotel marketing
    from our regular Travel Tuesday series.

Of course, if you want to gain even more information about trends in travel marketing, you’ll probably enjoy these “8 Exceptional Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest,” “7 Remarkable Posts about Mobile Marketing in Travel” and these “7 Brilliant Insights into Mobile Travel E-commerce” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

May 1, 2015

6 Major Stories About Millennials and Mobile Commerce: E-commerce Link Digest

May 1, 2015 | By | No Comments

6 major stories about Millennials and mobile commerce

Happy Friday, Big Thinkers. Not much setup this week. Just 6 major stories about Millennials and mobile commerce to carry you into next week. Have a great weekend, and, in the meantime, enjoy:

  1. Lots and lots of payment news this past week, folks. For starters, 9to5Mac reports that Best Buy has added Apple Pay support in its app this past week, and will be in retail stores this fall. Mobile Commerce Daily says Best Buy’s move represents a setback to MCX. Well, sure. But to be fair, MCX (aka CurrentC), has always been a retail-driven product, not a customer-driven solution. While all this is going on, the “old timer” of online payments, PayPal, launched its instant checkout service “One Touch” across the web. Given how important mobile payments will be to e-commerce overall, (something I’ve talked about here, here, here, and here, y’know, once or twice), these are significant moves for the future. Expect a lot more on this next week here on the blog.
  2. For one last point about mobile payments, eMarketer says that in mobile payment adoptions, Millennials lead. On that note, Marketing Charts asks “So How Many Millennials Are There in the US, Anyway?” The answer? A lot. You put that all together, and that’s why I think mobile commerce is here to stay.
  3. We covered this in detail in this week’s podcast, but you owe it to yourself to check out this look at why Nike and Under Armour are spending wildly to watch your every step, and this Wired article on location is your most critical data, and everyone’s watching (as well as the podcast, as it happens). Why? Well, data from eMarketer suggests that marketers struggle to map multichannel customers’ journeys and, I strongly suspect this will be the major battleground amongst marketers for the next 5-10 years.
  4. So, as for this data-driven battleground, another Wired article details how Uber says it can deliver food in NYC in 10 minutes. How are they doing it? Predictive analytics. Since it takes more than 10 minutes to, y’know, actually cook the food, Uber will use data to determine which foods to pre-order and pickup before participating restaurants’ customers do. Wow. Again, we’ll look at this in more detail in the coming weeks.
  5. Last predictive analytics items for this week comes from Venture Beat, which unveils Facebook’s secret plan to kill Google and become the second trillion-dollar company in the process. So worth your time.
  6. Finally, mobile plays a critical role in all driving this change by providing many companies with the data necessary as well as the tools consumers will use to access browse, find, and buy the things they need. And that’s why the coming mobile e-commerce backlash is wrong and why you need to ignore the big lie about mobile commerce everyone’s telling right now.

OK, I said there were only six stories this week. I didn’t say they were short stories. But they’re really worthwhile stories and I hope you’re able to put them to use in the days and weeks ahead.

While you’re at it, make sure to check out other entries from our E-commerce Link Digest series, including these 10 must-read e-commerce, search, and mobile posts, these 10 awesome e-commerce, mobile, and millennial marketing posts, a great look at 5-plus can’t miss mobile commerce and marketing posts from the past week, and these 6 quick e-commerce and digital marketing winners, as well as these “9 Amazing Millennial, Mobile and Digital Marketing Columns: the Top Posts from March” when you get a moment, too.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides I had the pleasure of speaking to a great audience yesterday about how to lead digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

April 29, 2015

How to Connect Customer Data and Customer Experience – Thinks Out Loud Episode 121

April 29, 2015 | By | No Comments

Connect customer data and customer experience

How to Connect Customer Data and Customer Experience – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 08s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

April 28, 2015

What’s Amazon’s Travel Offering Really About? (Travel Tuesday)

April 28, 2015 | By | No Comments

Real quick post this week, Big Thinkers, following up on Amazon’s recent entry into the travel space. Tnooz has a solid write-up of what Jeff Bezos’s crew over at Amazon currently offers its customers, but I’m inclined to think there’s a lot more at play here in the long run.

For instance, Tnooz criticizes Amazon’s lack of inventory, which, undoubtedly represents a longer-term challenge for Bezos & company. But, in the same breath, Tnooz notes,

“In a prepared statement, the company said: “We created Amazon Destinations to solve a problem most travelers face: how to easily plan and book a local getaway trip. Interestingly, more than 40% of all US domestic leisure trips are short-term getaways of 1-3 nights, and many of these trips are to nearby, drivable destinations.”

Um… 40% seems like a lot. Given that the overall US travel market represents over a trillion dollars in revenue every year, that puts at least $400 billion in play for Amazon — and its competitors — to try and nab a chunk. And, as ever, Amazon’s heavily focused on getting the experience right:

“…travelers often have a hard time planning local getaways.” Amazon seems to be trying to answer, in a highly “curated” way, this question from its customers: “Where can I go for a quick getaway without needing a flight?””

Smart plan.

What I found particularly cool about Amazon’s offering is how targeted they’ve made it. For instance, here’s a screenshot of the email the company sent me:

Amazon's travel offering

So, let’s see. Amazon is using data to target the needs of their best customers, attracting traffic and interest via email marketing, and focusing on the overall experience to drive bookings and revenues. I don’t think Amazon lacks for ambition. It just seems like they’re working hard to make sure they get it right. Call me crazy, but that sounds exactly like what hotel marketers ought to be doing, too.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

April 27, 2015

Mobile Commerce is Here To Stay

April 27, 2015 | By | No Comments

Mobile commerce is here to stay: Customer shopping in-store on phoneJust a quick follow-up to that post about the big mobile commerce lie everyone’s telling right now. eMarketer conducted an interview with Craig Wigginton, vice-chairman and head of Deloitte & Touche’s telecom sector practice who noted that Millennials have an,

“…addicted-to-connectivity obsession or device obsession. Twenty-four percent of the millennials check their smartphone immediately upon waking, and that was excluding the alarm feature. That jumps to 52% within 5 minutes of waking. Almost half of the millennials—45%—check it more than 200 times a day.”

I first highlighted this interview in this past week’s e-commerce link digest and cited it as further evidence of how short-sighted any mobile commerce backlash is right now.

To be blunt, mobile commerce is still in its very early days. Despite the rapid growth of mobile, smartphone adoption is an extremely recent development. But these early days mirror almost precisely the pattern we saw when e-commerce first came on the scene in the mid-1990’s.

Now, is it possible we’re in the middle of a bubble and that the whole market could come crashing down again as it did in 2001-2002? Of course it’s possible. But I’m not talking about market caps or valuations or anything related to the financial side of the equation.

I’m talking instead about how your customers engage with these channels. Even after the “dot-bomb crash” of the early Naughties (i.e., 2000-2002), loads of major players emerged that continue to shape your customers’ behavior, including Google, Amazon, Yahoo, eBay, Priceline, Expedia, Match.com, Craigslist, and on and on and on. Sure, some have had their ups and downs. But have customers continued to “log-on” when they’re ready to browse and shop and buy? Hells, yeah.

Longtime readers will note I make very few predictions about specific companies. As that great philospoher Yogi Berra once said, “It’s tough to make predictions, especially about the future.” And the more specific you try to be, the tougher those predictions get. For isntance, I can’t tell you if Android or iOS or Windows Phone or Blackberry will represent your customers’ device of choice down the road — though, sure, I’d be surprised if it was one of those last two. But I do feel very confident that your customers will continue to adopt a “anywhere, anytime, any device” approach to finding the information they need to make a purchase.

Wearables and other tech on the horizon might change the exact form it takes. But your customers have spoken: Mobile commerce is here to stay.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides I had the pleasure of speaking to a great audience yesterday about how to lead digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

April 27, 2015

6 Top Hotel Marketing Posts: Hospitality Marketing Link Digest

April 27, 2015 | By | No Comments

6 top hotel marketing postsRunning a little behind this week, Big Thinkers. Hope you don’t mind if we get right to the links. Enjoy:

  1. We took a look at the big myth about digital strategy as well as why mobile matters for hotel marketing.
  2. Tnooz says, “No, Amazon isn’t launching a travel site, but it did this instead.” Good read.
  3. While we’re talking about new entrants into the distribution space, this post warns, “Don’t Get Swept Away By Search, Meta, and OTA Shifts.” Well worth a few minutes of your time.
  4. Skift uncovers how travel brands rethink their email marketing strategies to target Millennials.
  5. Tnooz reports that Accor acquires FastBooking to flesh out its hotel booking tools. Fascinating move. I’m watching this closely to see where this all leads.
  6. Leonardo asks, “Why Do Hotels Need a Mobile Website?”

Looking for even more of the best hospitality marketing advice and insights? Then don’t miss “The 5 Most Shared Travel Marketing Posts This Week,” “The 6 Best Travel Marketing Posts This Past Week,” these “6 Superb Hotel Marketing Insights,” and these “6 Totally Brilliant Travel Marketing Posts,” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

April 24, 2015

10 Awesome E-Commerce, Mobile, and Millennial Marketing Posts: E-commerce Link Digest

April 24, 2015 | By | No Comments

Millennial marketing, e-commerce, and mobile newsIt’s been a great week here at Thinks Central, folks. Hope you’ve had an amazing week too. Why not take a minute and check out this list of 10 awesome e-commerce, mobile, and Millennial marketing posts? They’re a great way to finish out this past week and set yourself up for success in the days ahead. Enjoy:

  1. Mobile Commerce Daily explains how mobile is transforming the grocery/CPG business. Hang with me for a second; I’ll come back to why this is a very big deal in just a moment or two.
  2. Jalopnik points out that everyone was wrong, Millennials buy a ton of cars. It seems the real reason Millennials weren’t buying any cars for a while had more to do with money than any specific shift in buying behavior. Now that they’re getting their hands on a little more cash, they’re buying more cars than any market segment than Boomers. Given that Millennials outnumber every demographic except — and possibly including — Boomers, this is a really significant development. More on this in a moment, too.
  3. Adding to the story, Quartz notes that in 7 of Africa’s leading economies one-third of mobile users pay with their phones, which leads us to…
  4. Take those three prior articles, put them all together, and you’ll understand what I’m talking about when I highlight the big lie about mobile commerce everyone’s telling right now. We’re in the midst of a (silly, stupid) mobile commerce backlash, but with increasing use of mobile across all product categories, growth in Millennials’ — the original mobile generation — purchasing power, and the rise of mobile purchasing in loads of markets, that’s a really short-sighted attitude.

    To highlight exactly how short-sighted, note that in a recent interview with eMarketer, Deloitte & Touche US Telecom sector leader/vice-chairman Craig Wigginton said, “Twenty-four percent of the millennials check their smartphone immediately upon waking, and that was excluding the alarm feature. That jumps to 52% within 5 minutes of waking. Almost half of the millennials—45%—check it more than 200 times a day” and “Nearly half of the millennials—48%—indicate an interest in making payments. I think they are really going to be early adopters and help drive a lot more of the mobile payment penetration in the US.” So, um… yeah. Really short-sighted. We’re still in the early days of mobile e-commerce. Expect big things to come.

  5. While we’re on the topic of mobile e-commerce, we recently took a look at what The Gap can teach us about mobile e-commerce. Good stuff.
  6. eMarketer notes that mobile advertising is farther along than you think.
  7. Sticking with mobile for another moment or two, Search Engine Land says Google’s mobile friendly update is not a disaster, but an opportunity. Absolutely. Good read overall.
  8. Moving to e-commerce more generally, Luxury Daily asks, “should luxury brands stop avoiding e-commerce?” As you might imagine, the answer to this is an emphatic “Yes. Yes. A thousand times, yes.”
  9. Marketing Charts has data showing that A/B testing is considered the most effective landing page optimization method. You should be sure to check out our past A/B testing coverage for more.
  10. And, finally, Skift breaks down some key insights about how Disney built its Magic Band+ that Fast Company just reported on. Very cool info, and a great companion to this look at 4 keys to executing on digital. All in all, a terrific way to round-out this week’s list.

I hope you enjoyed these 10 awesome e-commerce, mobile, and Millennial marketing posts from the past week. Make sure to check out other entries from our E-commerce Link Digest series, including these
5-plus can’t miss mobile commerce and marketing posts from the past week
, these 9 superb social and mobile e-commerce missives, these 6 quick e-commerce and digital marketing winners, as well as these “9 Amazing Millennial, Mobile and Digital Marketing Columns: the Top Posts from March” when you get a moment, too.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides I had the pleasure of speaking to a great audience yesterday about how to lead digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including: