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Tim Peter

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July 13, 2015

What Microsoft Can—and Can’t—Teach Us About Mobile.

July 13, 2015 | By | No Comments

What Microsoft can teach us about mobileThere’s a weird story out right now about how Microsoft is moving away from the smartphone. It seems that the software giant expects that, at a minimum, it can’t compete in the mobile space effectively. There is also some evidence to suggest that they are putting lots of emphasis around wearables and large form factor input device such as its Surface product. So what can Microsoft’s shift in strategy teach us about mobile? For instance, does this mean you should ignore mobile too?

Don’t make me laugh.

Mobile will continue to grow as one of the most important tools for your business over the next five years. No doubt about it. One major reason is that Millennials live on mobile.

As our old friend Linda Bustos says over and GetElastic,

“Millennials draw no practical distinction between online and offline. Growing up with tech, millennials don’t see a difference between online and offline “channels.” They expect technology to extend into the physical world, with information and purchase capabilities at their fingertips.”

They use mobile to stay in touch with their family and friends and fans and followers, all day every day. There is data suggests some 90% of all Millennials sleep with their phones. Um… yeah. That sounds like a tool your customers are giving up on soon.

I’ve mentioned this before. Quite simply, your customers don’t go online; they are online. Your customers will no more give up mobile then you will give up breathing. Microsoft is in the business of selling software, services, and devices. Don’t confuse their shift in product strategy with an overall shift in customer behavior. So even if Microsoft moves away from the smartphone, there’s no way you should. Choosing to do otherwise, would be downright weird.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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July 12, 2015

6 Super Hotel Distribution Strategy Posts – Hospitality Marketing Link Digest

July 12, 2015 | By | No Comments

6 super hotel distribution strategy postsCrazy weekend around here folks, so no big setup for the Hospitality Marketing Link Digest this week. Just a quick round-up of 6 super hotel distribution strategy posts. Enjoy:

  1. A couple of interesting reports highlight how guests’ current preferences shape your distribution strategy. First, Skift says that U.S. travelers think booking direct with brands leads to better prices. They’re probably right—and if those guests aren’t right, why not? At the same time, Travel Market Report, well, reports that OTAs dominate mobile travel bookings, for now. That’s a clear opportunity for hotel marketers going forward.
  2. Tnooz notes that Airbnb quietly started a pilot for listings exclusively for business travellers, which is a bit troubling. Airbnb’s moves to improve its service for all sorts of travelers are why Marketwatch says Airbnb poses long-term threat to online travel sites like Priceline. Undoubtedly true. For me, the real questions Airbnb’s rapid rise raises are “How Safe Are Independent Hotels from Airbnb?” and “Are Hotel Brands Doomed?”
  3. While we’re on the topic of disruptive brands, Uber had better start watching over its shoulder given the news that Google’s Waze to start a carpooling pilot program in Israel, illustrating once again that disruption really can come from anywhere. And highlighting once again for hotel marketers that you really want to pay attention to Google’s hotel distribution plans.
  4. L2 explains how luxury hotels can appeal to Millennials while Skift outlines 3 characteristics that define millennial business travelers. If you’re interested in Millennials for your business—and you should be—you’ll also want to check out the latest episode of Thinks Out Loud, which asks, “Are Millennials Really Any Different?”
  5. Given all this talk about distribution strategy, be sure to take a look at the big myth about digital strategy for travel marketers. You’ll be glad you did.
  6. Finally, we’ll round out this week’s link digest by recommending you check out these 15 key travel marketing posts of 2015 (so far). Good stuff.

Want more to get you through the rest of this weekend and the week ahead? Be sure to check out these “5 Quick But Cool Travel Marketing Posts,” another set of “5 Amazing Mobile Hotel Marketing Stories,” and these “8 Exceptional Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest,” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

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July 9, 2015

Are Millennials Really Any Different? Thinks Out Loud Episode 128

July 9, 2015 | By | No Comments

Are Millennials really any different?

Are Millennials Really Any Different? – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 16s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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July 8, 2015

15 Key Travel Marketing Posts of 2015 (So Far). – Travel Tuesday

July 8, 2015 | By | No Comments

15 Key Travel Marketing Posts of 2015 (So Far). Well, Big Thinkers, we’ve reached roughly the mid-way point in the year. Seems as good a time as any to take a moment and assess where we are and where we’re going. To help you do just that I’ve gathered these 15 key travel marketing posts of 2015 (so far), so you can take a look at the top trends in travel marketing among your fellow Thinks readers. Enjoy:

  1. The biggest travel marketing post of the year rounded-up these “5 Key Facts About Mobile, Millennials, and Hotel Marketing.” It seems like a pretty solid set of trends to watch as we enter the second half of the year, too.
  2. Another hugely popular post collected a “Huge List of Lessons Learned at HSMAI’s Digital Marketing Strategy Conference.” You’ll love it. It’s huge. And great. Seriously. Did I mention it was huge?
  3. This next post explored
    “The Big Myth About Digital Strategy”
    and explained what that myth means for hotel marketers.
  4. The ever-popular Hospitality Marketing Link Digest series offered up these “4 Key Posts About 2015 Travel Marketing Trends” for you.
  5. Mobile represents a huge opportunity for most hotel marketers. And the #5 post explains precisely “Why Mobile Matters for Hotel Marketing.” Good stuff, well worth your time.
  6. With the rapid changes in the distribution and digital marketing landscape, it seems like a great time to ask “Are Hotel Brands Doomed?” The answer might surprise you.
  7. And the next post operates among similar lines, asking “How Safe Are Independent Hotels from Airbnb?” While I hate saying this, it really depends. Be sure to check out the whole article to see why.
  8. Posts providing insights from industry leaders almost always capture the hearts and minds of your fellow Thinks readers, which helps explain why this post, “CEO Darren Huston from Priceline Explains Why Driving Brand Value Matters” proved so popular.
  9. This collection of “5 Hotel Marketing Trends for 2015″ from a Hotel News Now profile gained lots of looks, likes, links, and love from Big Thinkers all across the globe. Check it out to see why.
  10. Another Hospitality Marketing Link Digest featuring “7 Hot Hotel Marketing Insights” enters the list at #10. Good stuff.
  11. This review of “3 Keys to Compete with OTA’s in 2015 and Beyond” thrilled readers way back in January… and still gets plenty of action today.
  12. As a matter of fact, my round-up of “The Top 14 Hotel Marketing Posts of 2014″ also got plenty of attention all year long. Well, y’know. So far, anyway.
  13. Our next entry celebrated “3 Mobile Milestones for Travel Marketing,” highlighting a trend that shows no signs of slowing down.
  14. For instance, these “5 Amazing Mobile Hotel Marketing Stories” from the Hospitality Marketing Link Digest series serve to illustrate exactly how big a deal mobile remains to your fellow hotel and travel marketers.
  15. And, finally, we’ll close out this recap of these 15 key travel marketing posts of 2015 (so far) with this look at “How the Best Hotels Own the Guest.” Nothing like learning from the best, eh?

I hope you enjoyed this look back at the top travel marketing posts of 2015 (so far), and that you stay tuned for even more hotel marketing, distribution, and e-commerce goodness all throughout the year. Thanks for reading and for making this all worthwhile. Don’t forget that you can sign up for our free newsletter to stay in touch with the latest e-commerce and digital strategy information and insights we provide here on Thinks every day.

And, if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

July 7, 2015

The Top 15 Digital Marketing and E-commerce Posts of 2015 (So Far)

July 7, 2015 | By | No Comments

The Top 15 Digital Marketing and E-commerce Posts of 2015 (So Far)Um… have you checked your calendar lately? Somehow, we’ve made it halfway through 2015. That happened quickly, didn’t it? Before we head into the back half of the year, how about we take a moment to review the top 15 digital marketing and e-commerce posts of 2015 (so far) and get ready for the rest of the best year ever? Enjoy:

  1. Leading off is the biggest post of the year, by far (so far), “The Big Lie About Mobile Commerce Everyone’s Telling Right Now.” Great read. Well worth your time.
  2. These “5 Key E-commerce Ideas to Kick Off the New Year Right” from our regular E-commerce Link Digest series kicks off an impressive run for the Link Digest series — 3 of the top 5, and 4 of the top 15 overall.
  3. Given that I just mentioned the popularity of the Link Digest series, these “8 Amazing Social, Mobile, Millennial Marketing and E-Commerce Posts” shouldn’t come as a surprise here at #3.
  4. These “8 Must-Read Posts Connecting Content, Search and Mobile Commerce” — again, from the E-commerce Link Digest series — offers terrific insights here at #4.
  5. Rounding out the first five is this post, “Mobile Will Disrupt Your Industry: 3 Ways to Protect Your Business.” Definitely worth a read.
  6. Another Link Digest entry, this one a collection of “10 Must-Read E-Commerce, Search, and Mobile Posts” kicks off the next set of five posts here in the Top 15 of 2015 (so far, anyway).
  7. A really important post from very early in the year asks, “How Big Will E-commerce Be in 2015?” As you probably guessed: Big. But read the whole post all the same.
  8. Another key question enters the list here at #8 and asks, “Are You Still Making This Major Email Marketing Mistake?” Curious what that mistake is? Check out the post to find out.
  9. Want to hear a secret? Be sure to check out “The Big Secret About E-commerce” for yourself.
  10. Payments — especially mobile payments — play a huge role in the future of e-commerce. This post, “What’s Up With Google’s Latest Mobile Wallet Move?” (along with companion pieces, “What Amazon’s Mobile Wallet Failure Can Teach You” and “Google’s Mobile Buy Button: Should You Buy In?”) help illustrate the reasons you need to pay attention to this important topic.
  11. Our weekly e-commerce and digital strategy podcast, Thinks Out Loud, examines a wide array of topics. Episode 116, for instance, looked at “Why Millennials Matter” and is definitely worth a listen.
  12. OK, we’re in the home stretch now, with just five more posts to go. So you won’t want to miss this post that explores “Why Mobile Changes Everything—and Nothing At All.” Great stuff
  13. Building on that theme, a post from earlier this year says, “We’ve Reached Another Mobile and Millennial Milestone” and, more importantly, explains what that milestone means to your business.
  14. This post, which breaks down “The Coming Massive Mobile Disruption,” rounds-out the mini-run of mobile commerce focused entries.
  15. And, last — but by no means least — comes another Thinks Out Loud episode. This one asks, “Is Customer Experience the Future of E-commerce?” Spoiler alert: Yes. But the devil is in the details, so be sure to check out the whole episode, as well as all our past episodes of Thinks Out Loud too.

As ever, folks, thanks for reading. I really appreciate it. While you’re catching up on these past posts, you might also enjoy these 4 Keys to Executing On Digital and this presentation on Putting Digital to Work: 4 Key Actions to Drive Digital Transformation. Don’t forget that you can sign up for our free newsletter to stay in touch with the latest e-commerce and digital strategy information and insights every day.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

July 2, 2015

2015’s Top Digital Trend: Online Video Arrives: Thinks Out Loud Episode 127

July 2, 2015 | By | No Comments

2015's top trend: Digital video arrives

2015’s Top Digital Marketing Trend: Online Video Arrives – Headlines and Show Notes

As promised, here are the slides from the Mary Meeker 2015 Internet Trends Report:

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 16m 06s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

June 17, 2015

What Disruption Means: Thinks Out Loud Episode 126

June 17, 2015 | By | No Comments

What does disruption really mean for your business?

What Disruption Means – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 17m 32s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

June 15, 2015

Facebook’s Big Beacon Secret

June 15, 2015 | By | No Comments

Facebook beacons: What do they mean for your business?

So, Facebook recently introduced its Place Tips for businesses, offering:

“…useful information about a business or landmark—like posts from the business’ Page, upcoming events and friends’ recommendations and check-ins—and show it at the top of News Feed to in-store visitors.”

And to make Place Tips work, the social media giant recommends requesting a free Facebook beacon for your storefront, restaurant, hotel, what-have-you. Linda Bustos over at GetElastic had a fairly fantastic run-down of the pros and cons of the beacons. But buried way down in that list is a brilliant insight, suggesting Facebook could also do this:

“Collect data on response to offers, like click to claim this offer, so the advertiser could have some form of measurement, record store traffic, not just Page traffic, etc.”

Now, why’s that so brilliant? Well, quite simply, Facebook makes most of its money from advertising. And what no one has been able to consistently do at all well is connect online-to-offline. Well, until now.

Maybe.

First, Facebook hasn’t said they’re going to do this. I can’t imagine they won’t. But they haven’t announced it yet.

Second, I suspect they haven’t announced end-to-end measurement because:

  1. Facebook hasn’t worked out the privacy details. Facebook, for all its past missteps, appears to be getting better at treating customer privacy with respect. They’re either not sure how to protect consumer privacy in this instance (especially when small businesses/local retailers/restaurants might only drive single-digit traffic in-store), or aren’t sure how to communicate it. Or both, I suppose. And then,
  2. They don’t know if it will work. It’s also possible that Facebook will want to see the data for themselves before opening it up to its business customers. But I suspect that, if their ads really do drive foot traffic, they’ll start telling that story real quick.

I’m really curious to see where this one goes and will be testing with some of my clients over the next few months. But given that Google has started to lose search share to mobile apps, these beacons offer Facebook an amazing opportunity to steal marketing dollars from the search giant as well. And, if they do, there’s no way Facebook keeps that a secret.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

June 15, 2015

9 Killer Blog Posts for Travel Marketers This Week: Hospitality Marketing Link Digest

June 15, 2015 | By | No Comments

9 killer blog posts, focused on Airbnb , booking, and hospitality marketingNo real setup for this week’s Hospitality Marketing Link Digest, Big Thinkers. Instead, here’s a list of 9 killer blog posts for travel marketers this week. Enjoy:

  1. Man, is Airbnb getting tons of press these days or what? First Tnooz reports that Airbnb has released a pricing algorithm to developers, jeopardizing the startup ecosystem,
  2. Skift then talks with boutique hotel leaders who say Airbnb is no match for their service and experiences. I generally agree in this post, “How Safe Are Independent Hotels from Airbnb?” But the devil’s in the details, so you really want to check out both.
  3. While not specifically about Airbnb, you also might want to check out this post that asks, “Are Hotel Brands Doomed?” It paints a pretty solid picture of where we are today — and where we’re headed.
  4. Hospitality Net has a great piece called I’m out of here: 10 Ways Your Hotel’s Booking Engine Is Pushing People Out The Door.” Excellent insights, well worth your time.
  5. On a similar note, Tnooz looks at eight reasons why travel websites fail the consumer and lose a booking. Good stuff.
  6. Speaking of booking channels, eMarketer says that travelers navigate to brand sites, not OTAs, to book. While this may seem like really good news — and, let’s be fair, it is — let’s not forget that some of this is more cyclical. Guests tend to book direct during better economic times when they’re less price sensitive vs. tougher times when guests shop around a bunch more. Stay tuned for more on this in a future Travel Tuesday post.
  7. One last booking-focused post comes from Skift, which explains how user-generated content inspires travel bookings. Really great read.
  8. Continuing the good news, another Skift post highlights 5 charts that show why the travel industry is the world’s fastest growing sector, so, woo-hoo!
  9. And, finally, you won’t want to miss these 5 fantastic hospitality marketing and distribution dispatches: the top travel posts for May. Great stuff.

Want more to get you through the rest of this weekend and the week ahead? Be sure to check out these “5 Amazing Mobile Hotel Marketing Stories,” a great set of “8 Exceptional Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest,” a terrific round-up of “7 Remarkable Posts about Mobile Marketing in Travel” and these “7 Brilliant Insights into Mobile Travel E-commerce” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

June 12, 2015

11 Excellent E-Commerce Entries from the Past Week: E-commerce Link Digest

June 12, 2015 | By | No Comments

Excellent e-commerce entries: Trends featuring mobile commerce and MillennialsHappy Friday, Big Thinkers. I hope you’ve got a fun weekend planned. I don’t want to keep you from it. Instead, take some time when you have a moment to check out these 11 excellent e-commerce entries from the past week. Enjoy:

  1. Our “Dumb Headline of the Week” award goes to Luxury Daily for this gem: “42% of consumers have never shopped on mobile.” Um… so you’re saying that 58% of consumers have shopped on mobile. Because, y’know, that’s a lot, especially considering that not that long ago, it wasn’t possible for anyone to shop on mobile. Call me crazy, but this seems like fabulous news, not remotely negative.
  2. On a highly related note, we took a long look at the big lie about mobile commerce everyone’s telling right now
  3. And speaking of mobile, eMarketer says that for CPG, mobile promotions push targets to store. And that’s a very good thing.
  4. Another great eMarketer post talks with Ryan Bonifacino, jewelry retailer Alex and Ani’s CMO, for his insights on mobile social audience targeting. Be sure to check it out.
  5. Our old friend Linda Bustos from GetElastic has a fantastic look at buyable pins and the future of e-commerce. Such a good post.
  6. And keeping with the visual commerce theme, Mobile Commerce Daily offers this great Q&A with JCPenney executives who say visual search simplifies shopping research for consumers. If “orange is the new black,” then visual media is the new orange. Videos and visuals matter a ton in e-commerce and that’s a trend you’ll see — pun intended — lots more heading into next year.
  7. A recent post here on the blog suggests that Google’s Android Pay (maybe) addresses its mobile wallet problem . Well worth a few minutes of your time.
  8. Mobile Commerce Daily says 33% of customers who use social for customer service get no response. Well, that’s terrible. Let’s hope they’re not your customers. Because, otherwise, they won’t be for long.
  9. Marketing Charts asks, “Which Advertising Channels Have the Biggest Purchase Influence on Millennials?” Happily, they offer answers, too.
  10. A recent episode of our e-commerce and digital marketing strategy podcast, Thinks Out Loud, broke down the Mary Meeker 2015 Internet Trends Report in some detail for you.
  11. And, finally, I don’t usually include past link digests in the weekly round-up, but this list of “9 Killer Posts Featuring This Year’s Key Digital Marketing Trends” was so popular among your fellow Big Thinkers on Twitter this past week that I didn’t want you to miss it. You also won’t want to miss these “9 Marvelous Mobile Marketing and E-Commerce Columns: The Top Posts of May, 2015.”

And, if you like what you’ve seen here, why not check out other entries from our E-commerce Link Digest series, including these “9 Mind-Blowing Mobile and Social Commerce Posts,” these 10 Damn-Good Digital Marketing Posts: E-commerce Link Digest , another 10 spectacular mobile marketing and e-commerce essays, and this set of 6 major stories about Millennials and mobile commerce.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including: