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Tim Peter

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January 8, 2012

Twitter Weekly Updates for 2012-01-08

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Tim Peter

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January 5, 2012

The New Relationship Marketing by Mari Smith (Book Review of the Week-ish)

January 5, 2012 | By | No Comments

“No man is an island” — John Donne

Conventional wisdom suggests that networking remains core to business success, even in our highly connected culture. After all, a Facebook account without any friends is just kind of sad, isn’t it? And a Twitter account with no followers isn’t much of a tweet… er, treat. LinkedIn without any links… well, you get the idea.

Thankfully, Mari Smith’s wonderful new book “The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web” illustrates how you can effectively build and nurture your network with an honest, authentic approach too often lacking in modern marketing.

Smith puts more emphasis on “relationships” than “marketing” or the “social web.” Not that she minimizes the importance of the tools or tactics. Not at all, in fact. But, what Smith does do is put the focus first on building the right relationships with the right people in the right way. This focus on how you deepen, enhance and extend your relationships in ways that benefit you and your friends, fans, and followers makes the tools and tactics far more effective than the far more common other way around.

The first half of the book looks at the basics of relationship marketing while the second covers the details how to grow your personal brand. Smith illustrates each of these with personal anecdotes and experiences that demonstrate what works—or doesn’t—in practice. I particularly liked Smith’s detailing the “11 Common Fears” of social media marketing. Rather than dismissing these fears out of hand, Smith looks at where these fears pose valid risks and how you can address those risks in your relationship marketing efforts. That alone may be worth the price of the book.

Additionally, I loved Smith’s tools such as “relationship circles” and “Hollywood Squares” lists for keeping track of your relationship building goals. Ms. Smith knows her topic well and offers practical advice for growing your network, your brand and your business in a clear and conscientious way.

In our “always on,” hyper-connected world, building effective, authentic relationships with people in business and life may matter more than ever. And doing so in a way that’s considerate of the people you connect with will separate you from the pack of smarmy snake oil salesmen so common in the “social guru” game. Pick up a copy of “The New Relationship Marketing”
for yourself and learn how to build not just follower counts, but real relationships, real networks and, ultimately, real business using the social web.


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Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Tim Peter

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January 4, 2012

"It was my job"

January 4, 2012 | By | No Comments

It was my jobJim Kleinsasser is a professional football player. Well, was, anyway. He retired a couple days ago, shortly after his team’s season ended. Kleinsasser played 14 seasons—all for the same team—occasionally catching passes, but mainly blocking for the team’s primary ball carrier. In a brief interview with Sports Illustrated’s Peter King, here’s what he remembered has his proudest moment as a player:

“Remember Adrian Peterson’s record-breaking game against San Diego? [Peterson rushed for a single-game-record 296 yards against San Diego as a rookie.] I had a block in that game I’ll always remember. It was a kick-out block to the sidelines, I think it was Shawne Merriman, and Adrian got a huge run, and he went on to make history. That was always important to me, because it was my job.” [Emphasis mine]

Note, Kleinsasser didn’t talk about his touchdowns (and with only 6 in 14 seasons, you’d think those would be memorable).

Nope.

He talked about pride in doing his job.

As you’re kicking off the New Year and thinking about what you want to accomplish, are you thinking more about the accolades and awards or about the effort you plan to give? Which one do you think matters more?


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Tim Peter

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January 3, 2012

Hope is not a business strategy

January 3, 2012 | By | No Comments

Hope is not a business strategyHope matters. During these long, weary, cold-and-wet weather days of winter, hope is often what gets people out of bed in the morning: the hope for a new client, an exciting project, a meaningful result.

Entrepreneurs and marketing managers are, essentially, hopeful people. You hope to find customers, to help them meet their needs, to develop long-term business relationships.

But, a strategy that doesn’t take into account what you’ll do if these hopes don’t materialize isn’t a strategy. It’s a fantasy.

  • Hope that you’ll find new customers. But plan how you’re going to do that and what you’ll do if those plans don’t work.
  • Hope that you’ll build effective partnerships. But plan for alternatives in case those partnerships don’t succeed.
  • Hope that you’ll meet revenue targets. But plan your investments in ways that protect you if you fall short.

I hope you’ll have a productive and successful 2012. But more than that, I hope you plan for one too.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Tim Peter

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January 1, 2012

Twitter Weekly Updates for 2012-01-01

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