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Tim Peter Thinks

Tim Peter

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January 29, 2017

5 Hospitality Marketing Trend Posts You Won’t Want to Miss: Hospitality Marketing Link Digest

January 29, 2017 | By | No Comments

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5 Hospitality Marketing Trend Posts You Won't Want to Miss: Hospitality Marketing Link Digest

Hiya, Big Thinkers! We’ve got a great collection of 5 hospitality marketing trend posts you won’t want to miss for you this week. So let’s get straight to it. Enjoy:

  1. A recent post from Snapshot demands “No More Spaghetti: Where Hotel Technology Must Go in 2017” that’s well-worth your time.
  2. CustomerThink outlines “7 Mobile Marketing Techniques for the Travel Industry” that are also worth a look.
  3. While we already mentioned this next post in last week’s collection of “6 Quick Must-Read Hospitality Marketing Posts,” you’ll definitely want to check out TrustYou’s prediction that “2017 Will Be The Year of the Hotel Guest.” There may simply be no more meaningful long-term trend for your hotel.
  4. And since we’re mentioning previously-profiled posts, take a quick peek at these “6 Quick Hotel Distribution and Digital Marketing Insights” and this set of “5 Fast Travel Distribution and Digital Marketing Insights,” both from our ongoing Hospitality Marketing Link Digest series.
  5. Finally, be sure to read Tnooz’s look at “Personalized Inspiration: Empowering Ultimate Travel Search” for insights into why personalization matters in travel. And for further thoughts on that very same topic, we’ve covered the topic as well, explaining “Why Hotel Marketing Depends on Personalization” and declaring “Personalization Starts With a Person.” Good stuff all around.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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January 26, 2017

Voice, VR, AR, and AI: Hype or Hope for Marketers? (Thinks Out Loud Episode 186)

January 26, 2017 | By | No Comments

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Voice, VR, AR, and AI: Hype or Hope for Marketers? (Thinks Out Loud Episode 186) – Headlines and Show Notes

VR/AR

Voice, VR, AR, and AI: Hype or Hope for Marketers?  (Thinks Out Loud Episode 186)

AR will be bigger

AI/Machine Learning

Voice and/or Audible Computing

5G

Where We’re Headed

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 9s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

January 22, 2017

6 Quick Must-Read Hospitality Marketing Posts: Hospitality Marketing Link Digest

January 22, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


6 Quick Must-Read Hospitality Marketing Posts: Hospitality Marketing Link Digest

Howdy, Big Thinkers! We’re skipping the setup this week and just getting you right to these 6 quick must-read hospitality marketing posts from the past couple of weeks. Enjoy:

  1. Let’s start off with these “8 Outstanding Lessons from the 2016 HSMAI Digital Marketing Strategy Conference” as you gear up for this year’s edition.
  2. You might also want to review this post that asks, “What Business Is Airbnb In? Hotels? Or Hospitality?” Even more importantly, you might want to think about the answer to that question for your business, too.
  3. These questions matter, because, as TrustYou notes, “2017 Will Be The Year of the Hotel Guest.” I’d argue that that’s true most years. But it doesn’t change how much control guests now have of the overall journey in ways that simply weren’t as evident just a few years ago.
  4. The Hospitality Marketing Link Digest series took a look at “6 Sensational Hospitality Digital Marketing Insights” a couple weeks ago that you simply can’t miss.
  5. Similarly, we rounded-up these “5 Fast Travel Marketing Posts from the Past Week” a few weeks back that remain as relevant today.
  6. And, finally, you must review these “8 Posts Highlighting the Growth of Mobile in Travel Marketing” when you have a moment. You’ll be glad you did.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

January 20, 2017

9 Great Posts Focused on Digital Transformation, Strategy, and AI: E-commerce Link Digest

January 20, 2017 | By | No Comments

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9 Great Posts Focused on Digital Transformation, Strategy, and AI: E-commerce Link Digest

Hey, Big Thinkers! No big setup today, folks. Just a quick list of 9 great posts focused on digital transformation, strategy, and AI. Enjoy:

  1. Leading off, CMO.com talked with Luca Cavalcanti, the digital channel director of the large Brazilian bank “Bradesco, About How They Take On Digital Transformation.” Good stuff.
  2. Continuing with the digital transformation theme, Econsultancy lists “Five Things to Include in Your Digital Transformation Playbook” that you won’t want to miss.
  3. A recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast, looks at “Why Digital Transformation Matters for Your Business.” Be sure to check it out.
  4. Ars Technica has a great piece called “‘OK Facebook’ — Why Stop at Assistants? Facebook Has Grander Ambitions for Modern AI” that’s worth a read.
  5. On a related note, Geekwire reports on a group of entrepreneurs who’ve launched a “New $27 Million Fund Backs AI Research for the Public Interest” that may influence where AI goes in the future.
  6. Keeping the AI topic going, we put together this collection of “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” for you.
  7. Changing gears, Marketing Week has a fantastic piece on how to “Build the Marketing Team of the Future” that is well worth your time.
  8. Of course, keeping ahead of the competition involves improving your own skills, too. So give a listen to “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” when you get a moment.
  9. Finally, check out these posts on “3 Trends Driving Your 2017 Digital Strategy” and “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers” too. You’ll be glad you did.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

January 15, 2017

8 Posts Highlighting the Growth of Mobile in Travel Marketing: Hospitality Marketing Link Digest

January 15, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


8 Posts Highlighting the Growth of Mobile in Travel Marketing: Hospitality Marketing Link Digest

Hey, Big Thinkers! Just got back from a big trip, so I’m going to skip the big setup and just get you right into these 8 posts highlighting the growth of mobile in travel marketing to kick off your week in style. Enjoy:

  1. Leading off, a new Phocuswright research report says that “Mobile Fuels Online Dominance in Europe.” The most impressive stat suggests that 2016 will be the last year that guests made more desktop bookings than mobile bookings. And that’s a really big deal.
  2. On a highly-related note, there’s an Expedia report that says “Mobile Travel Booking is Expected to Keep Rising,” as reported by Duetto. So that big deal is just getting bigger.
  3. Now I’ve been talking about the importance of mobile booking for a really, really long time, but the shift to mobile has taken on increased urgency now that Google will be separating mobile content into a mobile-only index later this year. Fortunately, Search Engine Land has a pretty great checklist to hep you get ready for that.
  4. A post here on the blog from last year took a look at what you can do if you’re not seeing mobile bookings for your hotel, by the way.
  5. While we’re on the topic of mobile, we need to talk a bit more about this “Warning: OTA’s Want to Own Your Guest Every Step of the Way” from last year. According to Mobile Commerce Daily, “Hotels.com Has Introduced New Mobile Concierge” that positions them even deeper into the value chain. Seems that warning is taking on some new urgency of its own.
  6. If you needs some help addressing the challenge posed by OTA’s, you might want to check out these tips on “How the Best Hotels Own the Guest” to grow your business this year.
  7. Content plays a crucial role in helping you own your guest’s experience every step of the way, which is just one reason that, “For Travel Marketers, Content is Still King.”
  8. Alright, Big Thinkers, how about we round-out this week’s list of 8 posts highlighting the growth of mobile in travel marketing with these “10 Great Hotel Direct and OTA Distribution Posts,” this collection of “5 Fast Travel Distribution and Digital Marketing Insights,” and these “6 Sensational Hospitality Digital Marketing Insights” all from the Hospitality Marketing Link Digest series for you.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

January 14, 2017

9 Nifty E-commerce and Digital Strategy Notes for the New Year: E-commerce Link Digest

January 14, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


9 Nifty E-commerce and Digital Strategy Notes for the New Year: E-commerce Link Digest

Hey, Big Thinkers! Don’t want to take too much time setting things up today, so instead let’s get right to this list of 9 nifty e-commerce and digital strategy notes for the New Year. Enjoy:

  1. Leading off, Fortune reports that this was a “Record-Setting Holiday for Retail: Online Sales Surge to $91.7 Billion,” which, y’know, is a lot.
  2. While we’re talking about e-commerce — though, to be fair, that’s kind of our thing around here — we went ahead and rounded-up this collection of “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” as part of the ongoing E-commerce Link Digest series.
  3. On the content marketing front — see what I did there? — Brand Quarterly explains that “Content Is King… As Long As The Kingdom Is Interested!”
  4. So, speaking of content, check out “Trends for 2017: What Your Content Marketing Strategy Looks Like” from Thinks Out Loud, our weekly e-commerce and digital strategy podcast.
  5. Business Insider put together a list of “The Best and Worst Social Networks, According to a College Student” that’s really cool.
  6. Our own Tim Peter has a post over at Biznology that lists a great set of “New Year’s Resolutions for Digital Marketers” you’ll definitely want to check out.
  7. And while we’re on that topic, you’ll also want to check out this post that asks, and answers, “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
  8. You also won’t want to miss another episode of Thinks Out Loud that looks at “3 Trends Driving Your 2017 Digital Strategy.”
  9. And, finally, be sure to check out these “8 Digital Marketing Insights to Kick-Off 2017 the Right Way,” also from the the E-commerce Link Digest series. It seems like a great way to round out the week, and this list of 9 nifty e-commerce and digital strategy notes for the New Year too, don’t you think?

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

January 12, 2017

3 Trends Driving Your 2017 Digital Strategy (Thinks Out Loud Episode 185)

January 12, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


3 Trends Driving Your 2017 Digital Strategy (Thinks Out Loud Episode 185)

3 Trends Driving Your 2017 Digital Strategy (Thinks Out Loud Episode 185) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 15s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

January 8, 2017

6 Sensational Hospitality Digital Marketing Insights: Hospitality Marketing Link Digest

January 8, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


6 Sensational Hospitality Digital Marketing Insights: Hospitality Marketing Link Digest

Howdy, Big Thinkers! And Happy New Year! No big setup this week, just 6 sensational hospitality digital marketing insights to kick off your week — and your year — in style. Enjoy:

  1. MediaPost offers up a great look at “Technology Bringing True Efficiency To Travel Marketing” in the coming year that you’ll want to read when you have a moment.
  2. While they’re from a few months back, these “10 Great Hotel Direct and OTA Distribution Posts” picked up a lot of traction on Twitter over the last few weeks. Take a look and see why they matter to you too.
  3. The folks involved in building Booking.com decided to share some fantastic insights into exactly what makes the site work so well in this “Design Critique — The Booking Way.”
  4. What’s most interesting about that design critique? Well, Booking.com parent “Priceline’s CEO Darren Huston Explained Why Driving Brand Value Matters” a few years ago. As the design critique illustrates, Booking continually focuses on providing the best guest experience. And that’s a solid lesson for us all, isn’t it?
  5. These “5 Fast Travel Distribution and Digital Marketing Insights” from the Hospitality Marketing Link Digest series got a lot of attention over the holidays. Give ’em a look to see why.
  6. And, finally, you’ll want to check out these “6 Travel Marketing Posts Highlighting 2017 Trends” as you dive into the year ahead.

Hope you have a great week ahead, Big Thinkers. And a fantastic year, too!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

January 6, 2017

8 Digital Marketing Insights to Kick-Off 2017 the Right Way: E-commerce Link Digest

January 6, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


8 Digital Marketing Insights to Kick-Off 2017 the Right Way: E-commerce Link Digest

Howdy, Big Thinkers! We’re going to skip the setup this week and get you straight into these 8 digital marketing insights to kick-off 2017 the right way. Enjoy:

  1. Retail Prophet kicks things off with “The Future of Retail: A New Year’s Revolution.” Get it? “Revolution” instead of “resolution?” Those clever kids. But believe me, it’s well worth your time.
  2. Speaking of revolutions, Business Insider reports that a giant wave of store closures is about to hit the US, at least in part due to the rise of digital. That’s a big deal. We’ve asked “Will E-commerce Kill Retail?” in the past and still think the answer’s “No.” But retail undoubtedly is going through some tough times as it transitions to helping customers throughout their journey. Expect to see more along these lines in the coming months.
  3. On a highly-related note, a recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, claims “Amazon Go Shows How E-commerce Will Work in the Future.” Give it a listen for yourself and see if you agree.
  4. While we’re dealing with disruption, The Guardian says the world’s largest hedge fund will replace managers with artificial intelligence. That’s a huge shift and well-worth watching to see how this will affect your business over time.
  5. In happier news, Ben Thompson over at Stratechery took a look at “The State of Technology at the End of 2016” that you’ll definitely want to check out.
  6. In further year-end info, we also rounded up a great collection of posts that ask (and answer) the critical question, “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
  7. We also looked at “Trends for 2017: What Your Content Marketing Strategy Looks Like” that you’ll want to check out.
  8. And finally, don’t miss this “Quick Postcard from the Future of Digital” for even further insights into what’s driving digital in 2017… and beyond.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

December 22, 2016

Marketing Lessons Learned in 2016 (Thinks Out Loud Episode 184)

December 22, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Marketing Lessons Learned in 2016 (Thinks Out Loud Episode 184)

Marketing Lessons Learned in 2016 (Thinks Out Loud Episode 184) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 38s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.