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Tim Peter Thinks

Tim Peter

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December 22, 2016

Marketing Lessons Learned in 2016 (Thinks Out Loud Episode 184)

December 22, 2016 | By | No Comments

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Marketing Lessons Learned in 2016 (Thinks Out Loud Episode 184)

Marketing Lessons Learned in 2016 (Thinks Out Loud Episode 184) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 38s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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December 16, 2016

8 Posts Exploring Amazon Go and the Future of Digital Marketing: E-commerce Link Digest

December 16, 2016 | By | No Comments

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8 Posts Exploring Amazon Go and the Future of Digital Marketing: E-commerce Link Digest

Howdy, Big Thinkers! We’re going to skip the setup this week and get you straight into these 8 great posts exploring Amazon Go and the future of digital marketing. Enjoy:

  1. We’ve got a whole bunch of links about Amazon and the shifting, AI-driven economy this week. To start off, Reuters provides more details about Amazon Go, its line-free grocery store in challenge to supermarkets.
  2. We said that “Amazon Go Shows How E-commerce Will Work in the Future” on a recent episode of Thinks Out Loud
    , our e-commerce and digital strategy podcast.
  3. Read/Write asks, “Is Amazon Go a sign of the downfall of a retail workforce?” while the Guardian goes a step further, claiming that Amazon Go means more than just job losses, it will restructure the economy. Eh… maybe. But I’m not 100% convinced for reasons I’ll dive into in a couple of weeks… and just a couple links below this one.
  4. Meanwhile, Business Insider reports that Amazon is building an ‘Uber for trucking’ app, which could signal a whole new level of disruption.
  5. On the flipside, Bloomberg says that “Robots Aren’t Coming for Your Job, They’re Here Now.” That seems right to me and represents one reason I’m… well, maybe not bullish, but not entirely bearish either on this whole topic.
  6. Shifting gears, Information Age presented 8 predictions for digital marketing in 2017 that you’ll want to check out.
  7. We followed that up with a great post that asked, “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers” for you.
  8. And, finally, let’s close out this week’s set of 8 posts exploring Amazon Go and the future of digital marketing for you with “A Quick Postcard from the Future of Digital,” also from Thinks Out Loud.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

December 14, 2016

Trends for 2017: What Your Content Marketing Strategy Looks Like (Thinks Out Loud Episode 183)

December 14, 2016 | By | No Comments

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Trends for 2017: What Your Content Marketing Strategy Looks Like (Thinks Out Loud Episode 183)

Trends for 2017: What Your Content Marketing Strategy Looks Like (Thinks Out Loud Episode 183) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 37s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

December 11, 2016

5 Fast Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

December 11, 2016 | By | No Comments

5 Fast Travel Marketing Posts from the Past Week: Hospitality Marketing Link DigestLooking to drive results for your business? Click here to learn more.


Howdy, Big Thinkers! No clever setup this week, I’m afraid. Instead, we’ve just got 5 fast travel marketing posts from the past week to kick off your week in style. Enjoy:

  1. Leading us off, Leonardo outlines “Major Changes From Google in 2016 That Impact Hotel Marketing” that you won’t want to miss.
  2. Speaking of search, Skift has a great article that says “Expedia Turns to Amazon Alexa for Its First Attempt at Voice Search.” Speaking. Search. As the Skift article suggests, you might want to get used to those two words working together in the next year.
  3. The team here at Thinks rounded-up “6 Significant Travel Marketing Posts You Might Have Missed” for you as part of our ongoing Hospitality Marketing Link Digest.
  4. According to AdWeek, “Airbnb’s CMO Wants to Redefine Experiential Marketing With the Company’s New Offering.” As Tim noted in the podcast this week, Amazon’s made a big leap into combining mobile, payments, and machine learning. Expect others — like Airbnb, for instance, but also Expedia, Priceline and Google — to do the same over the coming months.
  5. Finally, we’ll wrap up this collection of 5 fast travel marketing posts from the past week with another great set of “6 Travel Marketing Posts Highlighting 2017 Trends” for you.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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December 7, 2016

Amazon Go Shows How E-commerce Will Work in the Future (Thinks Out Loud Episode 182)

December 7, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


How E-commerce Will Look (Thinks Out Loud)

Amazon Go Shows How E-commerce Will Work in the Future (Thinks Out Loud Episode 182) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 12s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

December 4, 2016

6 Travel Marketing Posts Highlighting 2017 Trends: Hospitality Marketing Link Digest

December 4, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


6 travel marketing posts highlighting 2017 trends

Hey, Big Thinkers! Welcome to December and to another amazing week ahead as we work our way to the end of the year. To get your week going in a great direction, don’t miss these 6 travel marketing posts highlighting 2017 trends for you. Enjoy:

  1. Leading off, Eddie McGraw at Brand Quarterly takes a look at “How Hospitality And Travel Brands Can Top Review Charts.” Given that we think managing your hotel’s reputation online represents “The Single Most Effective Way to Improve Your Brand’s Digital Marketing,” you’d be right in guessing we think that’s a critically important post for the past week.
  2. Smart Insights lays out its list of “2017 Travel Marketing Trends” that you’ll definitely want to review. You should also take a look at our “2016 Key Travel Marketing Trends Presentation” and our “Digital Marketing Directions 2016: Key Trends Driving Your Hotel Marketing Next Year” for added insight.
  3. One other key trend you’re going to want to watch? Well, “For Travel Marketers, Content is Still King.”
  4. TodayOnline says that “Airbnb Is out to Be the Wechat of Travel Where You Can Do Everything With One App.” That’s really worth paying attention to. You’ll also want to check out our past coverage of Airbnb, including these posts that ask, “What Business Is Airbnb In? Hotels? Or Hospitality?”; “How Safe Are Independent Hotels from Airbnb?” and “Are Hotel Brands Doomed?” Good stuff all around.
  5. For one last trend in this week’s post, Tnooz reports on “Priceline Group’s Prediction of the Rise of Travel Besties: Smart Tech That Understands Traveller Needs.” That’s probably right.
  6. And, finally, we’ll round out this list of 6 travel marketing posts highlighting 2017 trends with these “6 Significant Travel Marketing Posts You Might Have Missed” and this set of “10 Great Hotel Direct and OTA Distribution Posts” to help you through the coming week.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

December 2, 2016

6 Quick Mobile Commerce Insights: E-commerce Link Digest

December 2, 2016 | By | No Comments

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6 Quick Mobile Commerce Insights: E-commerce Link Digest

Hey, Big Thinkers! No big setup today. Just 6 quick mobile commerce insights from the past week for you instead. Enjoy:

  1. Channel Advisor called “Thanksgiving Day: The Mobile Tipping Point,” which sounds right to me.
  2. On a highly-related note, VentureBeat reported that Nearly 1/3 of Thanksgiving and Black Friday shopping was done on mobile, according to PayPal. Sounds pretty much like a tipping point to me.
  3. Meanwhile, Mobile Commerce Daily called The Black Friday opportunity for e-commerce, which conceptually I agree with. The only thing I’d add is that, now, isn’t every day the real opportunity for e-commerce?
  4. Building on that, don’t miss this recently updated post that asks, “Will E-commerce Kill Retail?”
  5. Want one last mobile commerce insight? Marketing Charts has data that shows “Mobile to Overtake Desktops in Global E-Commerce Traffic Share.” So, that’s something, huh?
  6. You might also want to review these “8 Exceptional Insights Into the Future of Mobile Commerce and Content Marketing” and, lastly, to close out these 6 quick mobile commerce insights from the past week, remember that to get the greatest value out of your efforts ‘It’s Not “Mobile First.” It’s “Customer First.”‘

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

November 27, 2016

8 Must-See Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

November 27, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


8 Must-See Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

Howdy, Big Thinkers! Hope you’ve had a terrific Thanksgiving holiday here in the States (and a great week no matter where you are). To help you get back in the groove and start your week off right, here are 8 must-see travel marketing posts from the past week for you. Enjoy:

  1. Tnooz talks to “Dara Khosrowshahi, Expedia’s CEO, About the Company’s Long-Term Strategy”. Definitely worth your time to check out.
  2. Speaking of Expedia, don’t forget that we’ve entered a new era of “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.”
  3. It’s not all good news for Expedia, by the way. In an interview with Google Travel managing director Rob Torres, Ashley Stewart of the Puget Sound Business Journal highlights “What Google Travel Has That Expedia Doesn’t.”
  4. Skift builds on that concept, noting that “Google Making Gains in Hotel Advertising, Updates Website for Hoteliers.”
  5. Shifting gears to the content marketing side of the house, Hotel Marketing reports that “Booking.com Launches a New Content API” to make it easier for hotels to push their content to the travel booking giant — and maybe hold Google at bay a little longer.
  6. Skift recently rounded-up a great set of research for “Cracking the Travel Booking Code” — meaning improving your bookings — that you won’t want to miss.
  7. And, we’ve done something similar, with this set of “6 Key Mobile Posts for Hotel Marketers,” these “6 Significant Travel Marketing Posts You Might Have Missed,” and this collection of “5 Amazing Travel Marketing Insights from the Past Week” all from the Hospitality Marketing Link Digest series.
  8. Finally, let’s close out this list of 8 must-see travel marketing posts from the past week with this amazing video from Skift, “What We Can All Learn From The Modern Supertraveler,” that you can watch right here:

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

November 25, 2016

A Dozen Important Digital Commerce Insights from the Past Week: E-commerce Link Digest

November 25, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


A Dozen Important Digital Commerce Insights from the Past Week

Hey, Big Thinkers! Hope you’ve had a great Thanksgiving if you’re here in the States (and a wonderful week all the same if you’re not). To carry you through the remainder of the weekend, here’s a list of a dozen important digital commerce insights from the past week. Enjoy:

  1. Fabio Matsui at Brand Quarterly writes that “The Marketing Promise Of Virtual And Mixed Reality Is Now Here.” Cool. And well worth a read.
  2. We’ve taken a look at virtual and augmented reality a bit previously in “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” and “A Quick Postcard from the Future of Digital” that you should really check out.
  3. Giselle Abramovich from CMO.com highlights a Gartner study that shows “Marketing Budgets On The Rise As CMO Mandate Grows.” But, of course, with bigger budgets come bigger responsibilities. Read the whole post to see what to do about it for your business.
  4. In an another great CMO.com post, Dan Farrell says that “An Agile Attitude Is Key To Digital Innovation.” So, so true. In a couple of recent episodes of Thinks Out Loud, our weekly e-commerce and digital marketing podcast, we’ve revealed “The Simple Truth? Digital is a Mindset” and ‘Your Mantra for Digital? “We Can Figure This Out”.’
  5. In one other post on that topic you won’t want to miss, we asked — and answered — “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
  6. Benedict Evans writes on his blog that it’s time to move “From Mobile First to Mobile Native.” I couldn’t agree more, having written not long ago that ‘It’s Not “Mobile First.” It’s “Customer First.”‘
  7. To help you make that transition, eMarketer highlights “Five Mobile Commerce Predictions for 2017” that you definitely won’t want to miss.
  8. Shalini Mitha has a fantastic piece over on The Future of Customer Engagement and Commerce blog that rightly claims that when you “Deliver Exceptional Experiences, Customers Will Always ‘Swipe Right’.”
  9. Speaking of getting customers to “swipe right,” you’ll want to give a listen to this Thinks Out Loud episode takes a long look at “What Customers Really Want.”
  10. Along those same lines, Steven Cook at CMO.com highlights a fabulous formula you must know: “Design Thinking + Design Doing = Disruptive Growth.” Very smart.
  11. Speaking of disruption, Mercedes M. Cardona at CMO.com offers the thought-provoking insight that “Digital Disruption is a Matter of Emotion More Than Metrics.” Not sure that I 100% agree, but there’s certainly something there worth noting.
  12. Finally, let’s wrap-up this list of a dozen important digital commerce insights from the past week with these “9 Needed Insights Into Digital’s Future” and this set of “10 Excellent Content, Personalization, and Customer Experience Insights” from the E-commerce Link Digest series.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

November 18, 2016

10 Excellent Content, Personalization, and Customer Experience Insights: E-commerce Link Digest

November 18, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


10 Excellent Content, Personalization, and Customer Experience Insights: E-commerce Link Digest

Howdy, Big Thinkers! No big setup this week. Instead we’re going to get your right into this list of 10 excellent content, personalization, and customer experience insights from the past week. Enjoy:

  1. Dan Farrell at CMO.com explains why “An Agile Attitude Is Key To Digital Innovation.” We completely agree, having said on a recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, “The Simple Truth? Digital is a Mindset.”
  2. Another CMO.com post outlines new research from Gartner that shows “Marketing Budgets On The Rise As CMO Mandate Grows” that you’ll want to note.
  3. What’s included in that mandate? Well, personalization, for one. And Mike Bainbridge at Brand Quarterly looks into this in his post, “Moving From Experience To Data: Why Personalization Is The Key To Brand Success.”
  4. While we’re on the topic of personalization, another recent podcast episode looked at “Why Digital Demands Personalization and Customer Focus” and another recent post on Thinks laid out “9 Must-Read Personalization Insights to Start Your Week Off Right.”
  5. Shifting gears, Joe McCambley from iMediaConnection asks the critical question, “What Is Content Strategy Anyway?”
  6. Why is that so critical? Well, as we noted recently, this represents one of the key “Trends for 2017: Content Takes Center Stage.”
  7. User-generated content often plays a key role in your content strategy, which makes the fact that “70% Of Consumers Will Leave a Review for a Business when Asked”, according to Search Engine Land, important to note.
  8. And why do reviews matter? Well, as we’ve noted before, they often work as “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.”
  9. Of course, getting the ratings and reviews that you’ll want to share with your customers depends heavily on providing a quality customer experience. Fortunately, Sheldon Monteiro wrote a fantastic piece on CMO.com called, “Debunked! 3 Myths About Customer Experience In The Digital Era” that I highly recommend.
  10. Finally, let’s round out this list of 10 excellent content, personalization, and customer experience insights with Matt Weinberger at Business Insider’s report on “Facebook CTO Mike Schroepfer’s interview about Mark Zuckerberg’s ‘crazy’ 10-year plan” that you’ll really want to check out when you have a moment.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: