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Tim Peter

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February 24, 2018

7 Spectacular Insights into AI and Other Digital Strategy Trends: E-commerce Link Digest

February 24, 2018 | By | No Comments

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7 Spectacular Insights into AI and Other Digital Strategy Trends: Executive interacting with digital marketing graphicHowdy, Big Thinkers. Hope you’ve had an amazing week. No setup today. Instead, we’re going to jump straight into this list of 7 spectacular insights into AI and other digital strategy trends. Enjoy:

  1. Alastair Cole has a great piece over at CMO.com featuring 6 predictions on how AI will advance in 2018 — and beyond that you won’t want to miss. In particular, Cole’s view of AI helping shape customer experience seems spot-on. Make sure you check out the whole list.
  2. On a related note, Steven Bradley put together this look at how AI and machine learning can reprogram the marketing landscape for PC World Australia. My only thought is that it should say “will reprogram the entire marketing landscape,” but you get the idea.
  3. Since we’re on the topic of AI, don’t miss these 7 ways you can use AI in B2B sales and marketing from Thinks Out Loud, our e-commerce and digital strategy podcast.
  4. If you’re worried about AI hurting you in the long run, remember that AI won’t steal your job: smart people who put AI to work will .
  5. Looking more broadly, Mercedes M. Cardona uncovered 10 trends that will shape marketing in 2018 that makes a great companion to these 5 top digital trends for 2018, also from Thinks Out Loud.
  6. Also, you’ll definitely want to review these 6 proven digital marketing trends we put together a few weeks back.
  7. And, finally, do all these changing digital marketing and strategy trends make your job easier? Or do they make your job harder? Well, how about both? That’s what we were talking about in”Deal With It: Digital Makes Marketing Easier for Everyone, Which Makes Marketing Harder For Everyone.” Be sure to check it out when you get a chance.

Have a great weekend, everyone. We’ll catch you back here next week!

If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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February 18, 2018

8 Extraordinary Insights into Hospitality Marketing and Distribution: Hospitality Marketing Link Digest

February 18, 2018 | By | No Comments

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8 Extraordinary Insights into Hospitality Marketing and Distribution: Image of couple checking into hotel¡Hola, Big Thinkers! No setup this week. Instead, we’re going to jump straight to this amazing list of 8 extraordinary insights into hospitality marketing and distribution. Enjoy:

  1. Phocuswire has a great look at Google, Airbnb and the evolving distribution landscape that you’ll definitely want to check out. I’d also recommend you review our past posts that explored why Airbnb keeps winning at hospitality and asked whether Airbnb is in the hospitality industry.
  2. While we’re on the topic of Airbnb, don’t miss this article from Deanna Ting at Skift that explains Airbnb’s upcoming launch of a new tier of select properties. Clearly, the company is getting involved more deeply into the overall travel marketing landscape, a topic we’ll talk about more in the next couple weeks here on Thinks.
  3. Shifting gears a bit, Hotel Online has an outstanding piece from  Dr. Meng-Mei Maggie Chen that breaks downmarketing trends in hospitality: from technology to niches and this look at 10 tremendous insights into the trends driving hotel digital marketing in 2018 from the Hospitality Marketing Link Digest series. Lots of good stuff there, not to be missed.
  4. Speaking of technological changes affecting hospitality marketing, you’ll definitely want to read Tim Peter’s guest editorial at Hotel Executive that explains why, when it comes to technology, it’s not mobile first, it’s guest first. That editorial also represents an excellent companion piece to Hotel News Now’s Q&A with Tim all about what hoteliers must know about digital marketing. Really good read.
  5. AI clearly represents one of the biggest tech trends affecting hospitality marketing in 2018. No, seriously. Don’t miss this look at why AI will change hospitality marketing forever or this recent episode of the Thinks Out Loud podcast that asks, and answers, will this be the year of AI in digital marketing?
  6. Since we’re discussing AI, you might find these 9 posts featuring chatbots, AI and all the hospitality digital marketing trends of 2018 interesting.
  7. If all these changes scare you, we’d advise you to understand why that’s part of the new reality and that you can deal with it: digital makes marketing easier for everyone, which makes marketing harder for everyone. You might also appreciate this quick and dirty guide on how to keep up with technology as a marketer.
  8. Finally, let’s round-out this week’s look at 8 extraordinary insights into hospitality marketing and distribution with some personal news. You may have heard by now, but we’re thrilled to report that our founder and president Tim Peter has been named among HSMAI’s Top 25 Extraordinary Minds for 2017 and will receive the honor at this year’s Adrian Awards in just a few days. There’s still time to attend the ceremony if you’re interested. But look forward to a full report in the coming weeks.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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February 16, 2018

8 Excellent Insights Into AI and the Changing Customer Journey: E-commerce Link Digest

February 16, 2018 | By | No Comments

Looking to drive results for your business? Click here to learn more.


8 Excellent Insights Into Ai and the Changing Customer Journey: Customer using VR goggles to explore a virtual worldHey, Big Thinkers. We’re going to skip all the setup today and simply show you this list of 8 excellent insights into AI and the changing customer journey. Enjoy:

  1. It’s clear that technology plays a crucial role in shaping customer behavior. And that’s why MarketingProfs leads us off with a great infographic that asks what new technologies do consumers really want? Good stuff.
  2. While we’re looking at technologies that will change customer behaviors and expectations, don’t miss this recent episode of our e-commerce and digital strategy podcast, Thinks Out Loud, that asked will this be the year of AI in digital marketing? Spoiler alert: The answer is yes. But give a listen to the whole thing to find out why that matters for your business.
  3. Marketing Insider Group adds their voice to the chorus singing AI’s praises with this explanation of how AI will make marketing more personalized in 2018 . Well worth your time.
  4. @MarTechExec said on Twitter, “Here’s the irony: as much as the hype has overstated what AI might do for marketing in the next 12-24 months, the reality of how AI is already working in marketing today is often under-recognized” while linking to a fantastic article at Chiefmartec.com about artificial intelligence as one of the 5 disruptions to marketing this year.
  5. Meanwhile, MarTech Advisor outline four use cases of machine learning in marketing that you’ll probably want to know about.
  6. On a similar note, we’d rounded up 11 outstanding insights into AI and digital marketing along with a list of 7 ways you can use AI in B2B sales and marketing that are definitely worth your time.
  7. Of course, with all these changes brought about by major shifts in technology and customer behaviors, you might wonder how you can keep up. Fortunately, Mark Schaefer and Tom Webster’s near-perfect podcast recently tackled the new marketing career and asked, “What do you need to do to remain relevant?” Our own podcast looked at the problem not long ago and produced an episode titled, “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide.”
  8. Finally, let’s round out our list of 8 excellent insights into AI and the changing customer journey with two recent podcast episodes that explore 6 proven digital marketing trends and offer the following advice, deal with it: digital makes marketing easier for everyone, which makes marketing harder for everyone

Have a great weekend, everyone. We’ll catch you back here next week!

If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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February 15, 2018

Deal With It: Digital Makes Marketing Easier for Everyone, Which Makes Marketing Harder For Everyone (Thinks Out Loud Episode 213)

February 15, 2018 | By | No Comments

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Digital Makes Marketing Easier for Everyone, Which Makes Marketing Harder For Everyone (Thinks Out Loud Episode 213): Team collaborating on digital marketing

Deal With It: Digital Makes Marketing Easier for Everyone, Which Makes Marketing Harder For Everyone (Thinks Out Loud Episode 213) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 5s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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February 9, 2018

10 Posts Connecting AI and Customer Experience: E-commerce Link Digest

February 9, 2018 | By | No Comments

Looking to drive results for your business? Click here to learn more.


10 Posts Connecting AI and Customer Experience: Using a mobile phone to understand products in store

Hey, Big Thinkers! Crazy week, so I hope you don’t mind if we skip the setup and get right to this list of 10 posts connecting AI and customer experience. Enjoy:

  1. Kicking things off, Scott Monty wrote a fantastic piece for Brand Quarterly all about reclaiming humanity in business. Really good stuff.
  2. Scott’s piece was part of the inspiration behind a recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast, called “Want to Beat the Machines? Don’t Be a Machine.” Be sure to give it a listen when you get a moment.
  3. Marketing Insider Group takes a great look at how AI will make marketing more personalized in 2018.
  4. Digital Trends adds to the discussions saying, don’t be fooled by sci-fi stories — AI for good is on the rise.
  5. Search Engine Watch looks at artificial intelligence and machine learning and asks, “What are the opportunities for search marketers?”
  6. We’ve also rounded-up a set of 11 outstanding insights into AI and digital marketing in the E-commerce Link Digest series and asked ”Will This Be The Year of AI in Digital Marketing?” in a recent episode of Thinks Out Loud.
  7. Retail Dive explains why Amazon Go is more like Amazon ‘Uh oh’ for other retailers. More importantly, it raises the bar for what customers will expect from everyone over time.
  8. On a highly-related note, Mark de Bruijn has an amazing piece all about providing a seamless customer experience titled, “I want it all, I want it now” that you must see.
  9. Another great Retail Dive joint shows how Amazon’s Alexa mobile app has finally found its voice, adding full Alexa capabilities to your mobile phone. Cool.
  10. And, finally, let’s wrap up this look at 10 posts connecting AI and customer experience with a set of 6 Proven Digital Marketing Trends (The Best of Thinks Out Loud). Give it a listen when you get a chance.

Have a great weekend, Big Thinkers. Catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: