There’s an old joke from the early 1900’s that goes:
Two shoe salesmen go to Africa looking to open new markets. After spending several days among rural villages, the first telegrams back, “There’s no hope. No one wears any shoes.” The second sends a different telegram, “There’s unlimited opportunity. Everyone here needs shoes!”
Looking for opportunities for your business? Ask yourself this first: Which salesman are you?
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
How’s business? We’re closing in on the end of the first quarter, so you’re looking at how you’re doing, right? Just imagine looking back on the first quarter and realizing you’re ahead of your goals and set up for success through the rest of the year. That sounds like fun, doesn’t it?
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
The book covers an important topic for anyone involved in marketing in the 21st century; and,
Don’t Make Me Think
is, itself, so damn usable. It’s accessible and fun to read. How many business books not written by John Jantsch can you say that about?
Now that I’ve finished Rocket Surgery Made Easy, I think I’m going to have to start a list of the best business book of the next 10 years. Krug is funny, insightful and – there’s that word again – usable. While this book applies more to people actually doing the testing on a website, it’s worth checking whether that should be you. Many small businesses have no one doing this kind of testing. Learning from Krug, there’s no reason why that should continue.
From introducing you to the basics of constructing a usability test, to conducting the test all the way through to debrief and putting what you’ve learned into action, Krug has written a(nother) classic. He even looks at remote testing using tools like GoToMeeting or UserTesting.com. And, yes, I’m a big believer in those methods. The book is filled with practical, actionable steps that anyone can put to good use. Which is the whole point, now, isn’t it?
Get a copy for yourself. Or for someone on your team. Or for everyone you know. But, definitely check it out. You, your customers and, ultimately, your business will benefit.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
Rupert Murdoch thinks Google is a ‘content kleptomaniac.” Jeff Jarvis thinks Murdoch is just a maniac. Who’s right? And why does it matter to your business?
There’s an old joke from the early 1900’s that goes:
As with his earlier book, 
it’s awesome. 
