chris webb

Fresh on the heels of Facebook’s Beacon mess, Google’s blows it with Reader. As I mentioned about a week ago, you need to be a good friend when engaging socially with your customers.

Of course, Chris Webb and Shel Israel discuss “social brands” and whether it’s even possible to be both social and a brand. It reminds me of the discussion Mike Moran and I had about corporate blogging.

I think we’re all still uncovering the answers on this one.

What do you think? Is it possible to be a good social citizen and a succesful brand at the same time?

Tagged as: beacon, branding, chris webb, Facebook, facebook beacon, Google, Marketing, reader, shel israel, social, Social Media, social networking

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