Clearly, we’re all looking for new ways to drive sales in a down economy. Here’s one worth looking at more closely. Dell sent a new promotion over the weekend, offering “Mystery Savings.” It looked like this:
That’s right. You don’t know what your savings will be until you enter your promotion code. Could be 35%. Could be 25%. Who knows?
Worse still, Dell’s landing page really fails Bryan Eisenberg’s “scent test.” Where on the page do they talk about this offer? It’s a mystery to me.
While I like this concept as a test – and I hope it’s a test – I suspect Dell is going to end up with lots of cart abandonment once customers see the discount.
What do you think? Is Dell onto something here? Would you offer a similar concept to your customers? Tell us about it in the comments.
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