>All week, we’ve been looking at the top e-commerce errors companies make. And we’ll continue to update that series over time. But to get you through the weekend, here are other great e-commerce resources you should check out:
Have a great weekend, folks. We’ll look forward to seeing you back here next week for more social, local, mobile goodness.
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We’re continuing our look at Top E-commerce Errors from Monday, Tuesday and yesterday. Here’s my all time favorite: On three different occasions this year I did a search for a local business and found:
This may be a restatement of a point I’ve made for years, but: you can’t sell your customers anything if you’re invisible. Getting a website, even one that only lists your phone number, address and some photos, is critical.
This isn’t about e-commerce. It’s about commerce, period. When you don’t have a website, you’re often telling your customers you don’t have a business.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
Or subscribe via email.
And while you’re at it, don’t forget to follow Tim on Twitter.
Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.
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We’re continuing our look at top e-commerce errors. Monday, we looked at a mistake many sites make: trying to sell out of stock product. And yesterday, we commented on the mistake of “Coming Soon!” pages. But today we get to one of my favorites: small, poor photography. While this image is taken from a travel site, I run into this all the time across all industries:
Sure, there’s lots of keyword rich content on the site, but the only image is labeled “Lobby View” and it shows… a bouquet of flowers. While I suppose it’s somewhat artistic, it doesn’t do much to answer a potential customer’s questions. And given that a picture is worth a thousand words, the site in question could easily remove—or at a minimum, reformat—that huge block of text and use images to more effectively sell this product.
To be fair, this poor product shot comes from a travel aggregator, not the hotel itself. The specific hotel shown on this page has a pretty good site of its own. But if you’re relying on alternate distribution channels—whether Amazon, eBay or Expedia—to sell your products, you want to make sure that they’re representing you well, too.
Pictures and videos both help sell your products, but only if your customers can see them and can use them to answer their questions. Make sure your photos and videos help you out by helping your customers out. Otherwise, your sales picture might be pretty cloudy, too.
Full disclosure: I have several clients in the hotel industry. I do not work with this particular online travel distributor or its competitors at this time.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
Or subscribe via email.
And while you’re at it, don’t forget to follow Tim on Twitter.
Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.
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