Posts tagged as:

email marketing

Biznology: What’s the most important marketing skill for 2011?

by Tim on January 24, 2011

What's the most important marketing skill? Getting ahead in online marketing requires a diverse skill set, often including aptitudes in analytics, search engine marketing and social media. But, what is the most important skill to ensure success in online marketing? What helps you establish yourself as one of the very best marketers? Well, you’ve come to the right place. I answer the question for you in my latest post for Mike Moran’s Biznology blog: What’s the most important marketing skill for 2011?

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2011 predictions, business, E-commerce, e-commerce, e-marketing, ecommerce, goals, Google, internet business, internet marketing, marketing, marketing best practices, marketing predictions, mike moran, online marketing, predictions, search, search engine marketing, search engine optimization, sem, seo, skills, strategy, training

Tagged as: E-commerce, ecommerce, ecommerce strategy, email marketing, learning, Marketing, marketing strategy, mike moran, skils

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Social media outranks e-mail on mobile? Who could have guessed?

by Tim on October 13, 2010

in E-commerce, Marketing, Social Media

According to Mashable’s report on a new study, mobile users find social media more popular than email. The quick detail:

“Mobile users spend 1.4 times as many hours using social networking sites than reading and responding to e-mail, according to a recent study by research company TNS. On average, users spend 3.1 hours per week on social networks, versus 2.2 hours on e-mail.“

I’ve suggested for some time that social and mobile are, increasingly, the same thing. And, I’m a big believer that e-mail is a social network in its own right. So, these numbers don’t come as a complete surprise. What I’m curious about is whether there’s an overall change in use or if overall use is steady and the amount of time spent on each media has shifted from e-mail to social.

Until I can chase that down, you can benefit in any case. Facebook offers great tools for producing targeted ads to potential customers and Twitter will soon introduce a product for small businesses to deliver adds on the social service. Your customers are clearly using these tools. Are you?

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E-commerce, e-commerce, e-marketing, ecommerce, email marketing, Facebook, facebook, internet marketing, Mashable, social, social commerce, social marketing, social media, social strategy

Tagged as: E-commerce, e-commerce sales, ecommerce, ecommerce strategy, email, email marketing, social, social commerce, social marketing, Social Media, social media marketing, social strategy

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What happens when mobile meets e-mail?

by Tim on August 12, 2010

in E-commerce, Engagement, Marketing, Social Media, social strategy

A few months ago, I highlighted what I consider the forgotten social network: e-mail. Now Mashable has a great look at how mobile affects the way consumers use e-mail. The most fascinating finding?

“Last year, Nielsen looked into what impact social media is having on e-mail usage. The results showed that there is a strong correlation between those who are frequent e-mail users and users that are also active across social media.

In fact, the study basically showed that social media makes users consume more e-mail, not less.”

Google is famous for trying to get more people to use the web, figuring increased web usage leads to increased search usage which leads to increase revenue for Google. Sounds like something similar is going on here. Yes, as the study notes, some consumers use social as a replacement for e-mail. But, it does follow that consumers who use the Internet to engage with friends, family and brands will use as many channels as they need to do that.

So, how does this affect you?

Easy. Getting your customers to engage with you – whether via e-mail, social or on-site – is the end game. So, why would you take any single component out of your playbook?

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E-commerce, e-commerce, e-marketing, email marketing, internet marketing, Mashable, online marketing, social, social marketing, social media, social strategy