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It’s All E-commerce… And F-commerce, Too.

by Tim on November 23, 2011

in E-commerce, Facebook, Social Media, social strategy

Another great stat from TechCrunch this week noting 50% Of e-commerce site visitors are logged in to Facebook. Money quote:

“A Facebook spokesperson confirmed that ecommerce sites are increasingly adding social features. She shared with us a new statistic: 88% of Internet Retailer Top 200 retail sites are integrated with Facebook.

Sociable Labs’ founder and CEO Nisan Gabbay explained that the target age market for an ecommerce site has surprisingly little influence on the percentage of visitors that were logged in to Facebook. Those aimed at college students were closer to 60%, but even those with middle aged saw at least 40% of visitors logged in.”

At the risk of repeating a broken record, e-commerce is now everywhere. “Shopping behavior” and “purchase funnels” intersect with ordinary, everyday activities on a regular basis. And the integration will only deepen over time. Stay tuned.

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Technorati Tags: e-commerce, e-commerce satisfaction, e-marketing, ecommerce, F-commerce, Facebook, facebook, marketing, measurement, metrics, social, social commerce, social marketing, social media, social media predictions, social search, social strategy, strategy

Tagged as: e-commerce sales, e-commerce strategy, e-commerce technology, e-commerce technology investment, ecommerce, ecommerce merchandising, ecommerce metrics, ecommerce strategy, f-commerce, facebook marketing, social, social business, social commerce, social e-commerce, social ecommerce, social marketing, social media metrics, social shopping, social strategy, social web, Strategy

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Social, Local, Mobile… Oh My! (Small Business E-commerce Link Digest – November 18, 2011)

by Tim on November 18, 2011

in E-commerce, Facebook, Local, Mobile, Social Media, Strategy, analytics, del.icio.us links, social strategy

I’ve been asking all week whether you’re still talking about the mobile web including looking at whether you need an app for customer reviews. And, I’m not the only one. Here’s this week’s round-up of the best social, local, mobile write-ups on the web:

Rachel Sprung on the HubSpot Blog looks at 20 ways to increase content visibility on the “Top 4″ social networks. What are the “Top 4,” you ask? Why Facebook, Twitter, Google+ and LinkedIn. And I’m glad, Rachel includes LinkedIn there, because it’s often overlooked as a key component of your online marketing.
Not sure about LinkedIn? Lisa Barone of Outspoken Media answers why your business should maybe stop ignoring LinkedIn. Great read. And the comments are rock-solid, too.
While we’re on the topic of LinkedIn, the social network’s own blog shows how to add a LinkedIn Recommendations widget to your site and how to gain insights into your LinkedIn company page’s performance.
Speaking of gaining insights into performance, I want to put in shameless plug for my latest HSMAI white paper, “Best Practices for Hotel Website Analytics.” While it’s specifically tailored to the hotel industry, many of the lessons apply regardless of your business. It’s a free download, so check it out.
And, while we’re discussing social and tracking, Mashable has a great review of Facebook’s user tracking secrets. Well worth your time.
Mashable also takes a look at PayPal’s new Facebook app that lets you send money to your friends on the social network. I’ve said before that social commerce is hiding in plain sight. This underscores that point just a bit.

Finally, I’ve shared a couple of videos this week to demonstrate the power of the local, social, mobile web. But it’s possible little can illustrate it as effectively as Social Revolution’s 2011 presentation, which I’ve got right here:

Have a great weekend, Big Thinkers. We’ll catch you back here on Monday.

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Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

Technorati Tags: analytics, content marketing, content strategy, E-commerce, e-commerce, E-commerce strategy, e-marketing, ecommerce, F-commerce, Facebook, facebook, internet business, internet marketing, marketing, Mashable, measurement, metrics, social, social commerce, social marketing, social media, social search, social strategy, YouTube, LinkedIn

Tagged as: e-commerce strategy, ecommerce, ecommerce strategy, f-commerce, facebook marketing, link digest, linkdigest, linkedin, links, m-commerce, mobile commerce, mobile device, mobile ecommerce, mobile internet, mobile marketing, mobile phone, mobile search, mobile strategy, mobile web, social, social business, social commerce, social e-commerce, social ecommerce, social marketing, social media marketing, social media metrics, social network marketing, social shopping, social strategy

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Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques by Marty Weintraub (Book Review of the Week-ish)

by Tim on November 10, 2011

in Book Reviews, Facebook, Marketing

Usually, the books I review cover strategic aspects of e-commerce and online marketing. Which makes Marty Weintraub’s “Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques” a bit of an anomaly.

But that’s OK.

There’s no question that Facebook remains both tantalizing and an enigma for many marketers. They know there’s “gold in them thar hills.” They just haven’t figured out how to get it out yet.

Read this book and you can expect that to change.

While Weintraub spends a little time explaining why you might want to market on Facebook, he assumes you’re already interested in advertising on Facebook—why buy a book called “Killer Facebook Ads” otherwise—and really just want to know how to make your advertising work better.

It’s a wise choice.

This book is a treasure trove detailing how to get the most out of Facebook Ads, whether you’re a novice at online advertising or an old hand. Each chapter covers one aspect of Facebook’s Ads platform and how to use those ads to reach the right customers, whether through improving your body copy, your headlines, or, most important, your targeting.

My favorite feature of Facebook Ads is their inherent targeting abilities. Weintraub recognizes this and more than delivers, spending two full chapters on the topic. Chapter 5, which Weintraub calls “…the crux of the book,” is worth the price of admission all by itself. And the detailed look into esoteric, but ultimately valuable techniques like Occupation Targeting and Country/Language/Interest combinations can make a huge difference in your results.

So, yes, “Killer Facebook Ads” is not focused on social marketing strategy. I say, in this case, don’t worry about it. If you’re planning on advertising on Facebook, you owe it to yourself to read those two chapters and the rest of the book, too. And, if you’re not planning to advertise on Facebook, read the book and ask yourself, “Why not?”

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Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

Technorati Tags: book review, book reviews, books, e-commerce, e-marketing, ecommerce, F-commerce, Facebook, facebook, Facebook Insights, Killer Facebook Ads, Killer Facebook Ads book review, Killer Facebook Ads by Marty Weintraub, Killer Facebook Ads by Marty Weintraub book review

Tagged as: book review, book review of the week, books, f-commerce, Facebook, facebook like, facebook marketing, killer facebook ads, killer facebook ads book review, killer facebook ads by marty weintraub, killer facebook ads: master cutting-edge facebook advertising techniques, marty weintraub, marty weintraub book review

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Social commerce is hiding in plain sight

October 26, 2011 E-commerce

Social commerce is all around us, every day. Top e-commerce sites, like Amazon, Overstock.com, Walmart and others incorporate social into their merchandising. Do you?

Read the full article →