Thinks Out Loud Episode 25: Mobile Matters
Headlines and Tips
Contact information for the podcast: podcast@timpeter.com
Technical details: Recorded using a Shure SM57 microphone
through a Mackie Onyx Blackjack USB recording interface
into Logic Express 9
for the Mac.
Running time: 11m 42s
You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google’s killing Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:
Podcast: Play in new window
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Tagged as:
f-commerce,
Facebook,
facebook marketing,
m-commerce,
Mobile,
mobile commerce,
mobile device,
mobile ecommerce,
mobile internet,
mobile marketing,
mobile phone,
mobile search,
mobile strategy,
mobile web
Headlines
Finally, Mike Moran, Rob Petersen and I are hosting a Biznology Webinar on How to Use Web Analytics and Search Marketing for Better Decision Making and I’m moderating a 5-part Digital Marketing Webinar series for HSMAI. Check them out if you have the time. I think you’ll find them useful.
Contact information for the podcast: podcast@timpeter.com
Technical details: Recorded using a Shure SM57 microphone
through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.
Running time: 11m 18s
You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed or download/listen to the podcast here on Thinks using the player below:
Podcast: Play in new window
| Download
Tagged as:
amazon,
f-commerce,
Facebook,
facebook marketing,
Google,
m-commerce,
Mobile,
mobile commerce,
mobile device,
mobile ecommerce,
mobile internet,
mobile marketing,
mobile phone,
mobile search,
mobile strategy,
mobile web
Mashable looks at Zappos Facebook activity over 2 months and finds it drives 85,000 website visits. Money quote:
“Overall, each status update during the period had a conversion rate of 1.75%, meaning that roughly one person in 50 clicked from the update to buy something. Bryan Eisenberg, a marketing ROI expert, says Zappos’ results are decent since the average conversion rate for retail is 2% to 3%.”
So, Zappos isn’t just getting traffic from their Facebook marketing, they’re also getting sales (though I would caution most people from reading too much into “industry average conversion rates”).
Again, the key point is that they’re getting sales. Today. Right now.
Social commerce (much like mobile) maybe something you’re looking at “in the future.” Just remember that the future’s already here.
Interested in more? Sign up for our free newsletter and get more information on how to build your social, local, mobile marketing strategy.
Technorati Tags: e-commerce, ecommerce, F-commerce, Facebook, facebook, social, social commerce, social strategy, strategy, Zappos
Tagged as:
E-commerce,
e-commerce sales,
e-commerce strategy,
ecommerce,
ecommerce strategy,
f-commerce,
Facebook,
facebook marketing,
social,
social business,
social commerce,
social e-commerce,
social ecommerce,
social is people,
social marketing
