Just a quick collection of link love to share today, Big Thinkers, all related to social success and how social changes search. Don’t worry, we’ll continue our series on website analytics fundamentals on Monday. But, for now, on with the links:
I hope you have a great weekend, folks. See you next week!
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Technorati Tags: search, search engine marketing, search engine optimization, sem, seo, social, social commerce, social marketing, social media, social search, social strategy
Tagged as:
Google,
google plus,
google search,
search engine,
search engine guide,
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social e-commerce,
social ecommerce,
social marketing,
social search strategy
One of the reasons the Internet is so powerful, both as a way to put your story in front of customers and as a way to drive action, is its increasing ubiquity. The Internet isn’t a place anymore. You don’t “go online.” You are online, all the time.
Consider this:
So, why is it that only 1 in 3 companies advertising on the web have a mobile optimized website?
Mobile isn’t as hard as it seems. You just have to have a plan.
- Ask yourself: “Is my site mobile enough?“
- Look at whether apps make sense for your business.
- Learn from what others are doing.
But, whatever you do, don’t sit on the sidelines. As I’ve said before, we’re not talking about the mobile web anymore; we’re talking about the web, period. The question is, are you talking about it at all?
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
Or subscribe via email.
And while you’re at it, don’t forget to follow Tim on Twitter.
Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.
Technorati Tags: android, E-commerce, E-commerce strategy, mobile
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mobile strategy,
mobile web
I know Halloween was yesterday, but it isn’t goblins, ghouls or ghosts that have Google quaking in their funny toe-sock shoes. Nope. It’s the mobile web.
And in case you think I bobbed for apples in a tub of Rumple Minze last night, check this out. ReadWriteWeb reports that Google launched GoMo, a site dedicated to broadening the use of mobile web among businesses. And one with a name that’s kind of scary in its own right. Anyway, the site is filled with case studies touting the advantages of the mobile web and with links to developers to build your mobile site for you.
To paraphrase Mark Twain, let’s pretend you’re the world’s most popular search engine. Let’s also pretend you make the world’s second most popular mobile operating system. But I repeat myself. Now, let’s pretend you don’t charge consumers for either of those — and that you still managed to make a few billion dollars last quarter.
Sounds like you’re sitting pretty, right? Why would you care so much about mobile websites?
Here’s why:
- Mobile web use grew about 6% over the last 6 months.
- Mobile app use grew about 23%.
I’ll give you one guess which one of those Google makes money on.
Google thrives on searches, whether conducted via the desktop web or the mobile web. But, per internet analyst Mary Meeker’s latest report (as cited on Flurry.com),
“In 2011, for the first time, smartphone and tablet shipments exceed those of desktop and notebook shipments.”
In a couple of years, we’re not going to be talking about the mobile web. We’re going to be talking about the web. Period.
And, unless Google can get developers to build mobile sites with the immersive qualities apps bring to the table, we may also be talking about the good ol’ days before Google was just a ghost of itself. Scary stuff, indeed.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
Or subscribe via email.
And while you’re at it, don’t forget to follow Tim on Twitter.
Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.
Technorati Tags: 2011 predictions, Google, google, google adwords, mobile, search, search engine marketing, sem
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mobile web
