Melissa Burdon over at GrokDotCom made a great point the other day about Google Analytic’s new In-Page Analytics feature:
“In the past, we used “Navigation Summary” to find the page elements most frequently clicked on (and we still can use this if we like), but the new feature presents an opportunity to do this kind of data mining by looking at these numbers from within the actual context of the website page. The new Google In-Page Analytics feature makes it easier to see visitors as people and not just a statistic.”
I have been impressed with In-Page Analytics since Google unveiled it a few weeks back. While getting the most out of the feature may require modifying some links on your site (e.g., such as when you have multiple links to the same destination on a given page), Melissa is absolutely right; you’re not interested in “visits” or “pageviews.” You’re interested in people and their needs. Focus on that and the battle is halfway won.
Have you tried In-Page Analytics yet? Or do you have a better option? Leave a comment below and let me know.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the
local,
mobile,
social web?
thinks helps you understand how to
grow your business via the web, every day. Get more than just news. Get understanding.
Add thinks to your feed reader today.
Or subscribe via email.
And while you’re at it, don’t forget to follow Tim on Twitter.
Technorati Tags:
analytics, continuous improvement, conversion, conversion rate, conversion rate optimization, E-commerce, e-commerce, ecommerce, google, Google Analytics, GrokDotCom, internet business, landing page design, landing page optimization, measurement, metrics, page design
Tagged as:
analytics,
Google,
google analytics,
grokdotcom,
in-page analytics,
measurement,
metrics
This is going to be a quick one. Your 3rd quarter and/or fiscal year is winding down. You’ve got only days or weeks left to finish strong. So why not focus on getting your traffic to turn into sales? Here are 6 (really, more like 7 or 8, but who’s counting?) AWESOME tips to help you get every last sale:
- Lots of us get lots of our traffic from AdWords. But it’s not always so clear which keywords really contribute to a sale. Fortunately, Google’s Conversion Room blog looks at AdWords Search Funnels to improve attribution and, ideally, your conversion rate. Good stuff.
- Promo codes can be a double-edged sword for many businesses (online and offline). That’s why I really like the always-enlightening Linda Bustos’ great piece offering 6 ways to tackle the promo code problem.
- I love, love, LOVE Hubspot’s recent key factors to improve conversion post, particularly item #3: “Thank You Pages That Don’t Maroon Shoppers.” We often think that once the customer has purchased, that’s it. But selling to someone you’ve already sold is much easier – and overlooked way too much. So don’t do that, OK?
- Interested in mobile? Me, too. That’s why I really like Search Engine Land’s 23 tips to improve mobile conversion. Check it out.
- GrokDotCom has a great look at Google Analytics’ new weighted sort feature that makes makes prioritizing which parts of your site to fix much simpler. Très cool. Avinash Kaushik also has an awesome overview of weighted sort that’s well worth your time.
- Speaking of Google, they released Improving Online Conversions for Dummies as a free e-book a couple of weeks ago. I don’t typically consider myself a “dummy,” but I learned a few things from the book. So, I guess, if the shoe fits…
Did I miss one of your favorite tips? Is there something working well for you? Tell us all about it in the comments.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the
local,
mobile,
social web?
thinks helps you understand how to
grow your business via the web, every day. Get more than just news. Get understanding.
Add thinks to your feed reader today.
Or subscribe via email.
And while you’re at it, don’t forget to follow Tim on Twitter.
Technorati Tags:
analytics, Avinash Kaushik, bounce rate, call-to-action, continuous improvement, conversion, conversion rate, conversion rate optimization, E-commerce, e-commerce, ecommerce, getelastic, Google, google, internet business, landing page design, landing page optimization, online marketing, ppc, ppc marketing, search engine marketing, sem, What Makes Them Click?
Tagged as:
avinash kaushik,
continuous improvement,
conversion,
E-commerce,
e-commerce sales,
ecommerce,
grokdotcom,
linda bustos
“…you know what I’m craving? A little perspective. That’s it. I’d like some fresh, clear, well-seasoned perspective. Can you suggest a good wine to go with that?” – Anton Ego, “Ratatouille”
Coming right up, sir! There’s nothing like a little fresh perspective to clear the mind and point you in the right direction. Fortunately, we’ve got just the thing on today’s menu:
- Seth Godin’s always good for a new way to look at things. And while I love Seth’s latest idea, I hate the name. “Bear shaving” is when you address a symptom, not its cause. Seth’s notion is an uglier coinage than “The 5 Why’s,” but – sadly – memorable and worth looking into all the same.
- Another type of perspective: Take a look at something we all have seen before – a cheesy, info-mercial-esque approach to selling – and see why it works. Jeff Sexton at GrokDotCom does just that, looking at “on-target” copywriting on a silly, silly site and examining why it works.
- And I love this tip from Kevin Hillstrom on tagging customer attributes to measure the value of those attributes over time. Entertaining read, too. You should check out the whole series for incredible insights and, yes, Mr. Ego, fresh, well-seasoned perspective.
- And, finally, here’s a great little bit of perspective from George Michie at Rimm-Kaufman – with an assist from Kevin Hillstrom – about taking a fresh look at your PPC customers. Now that’s a real nice way to spice up this Friday.
I hope you enjoy these tasty morsels today. I suspect they’ll add immeasurably to your perspective. Oh, and I almost forgot the good wine. Try the 2006 Chateau Ste. Michelle Cabernet Sauvignon Indian Wells. It’s nothing fancy – only $13-$15 a bottle – but it pairs well with a hearty meal, such as the dish above. Bon appetit!
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the
local,
mobile,
social web?
thinks helps you understand how to
grow your business via the web, every day. Get more than just news. Get understanding.
Add thinks to your feed reader today.
Or subscribe via email.
And while you’re at it, don’t forget to follow Tim on Twitter.
Technorati Tags:
adwords, bryan eisenberg, call-to-action, continuous improvement, e-marketing, Google, google, google adwords, internet business, internet marketing, landing page design, landing page optimization, marketing, measurement, metrics, objectives, online marketing, page design, performance, ppc, ppc marketing, Rimm-Kaufmann, search engine marketing, sem, solutions, strategy, Bear Shaving, Seth Godin, GrokDotCom
Tagged as:
bear shaving,
E-commerce,
e-commerce sales,
grokdotcom,
kevin hillstrom,
linkdigest,
links,
Marketing,
ppc,
rimm-kaufman,
seth godin,
tips
