One of the reasons the Internet is so powerful, both as a way to put your story in front of customers and as a way to drive action, is its increasing ubiquity. The Internet isn’t a place anymore. You don’t “go online.” You are online, all the time.
Consider this:
So, why is it that only 1 in 3 companies advertising on the web have a mobile optimized website?
Mobile isn’t as hard as it seems. You just have to have a plan.
- Ask yourself: “Is my site mobile enough?“
- Look at whether apps make sense for your business.
- Learn from what others are doing.
But, whatever you do, don’t sit on the sidelines. As I’ve said before, we’re not talking about the mobile web anymore; we’re talking about the web, period. The question is, are you talking about it at all?
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Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.
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Here’s a lesson: Expectations are everything.
You may have heard that Apple introduced its newest phone today, a phone called an iPhone 4S. It works anywhere in the world, offers HD video recording, a much-improved camera, backup to the cloud and a host of other features.
The web’s collective reaction: Disappointment and a 5% drop in Apple’s share price. Discussions of jumping ship to iPhone competitor, Google’s Android.
Why?
Because Apple didn’t release a phone called an iPhone 5.
Now, this is silly. By any standard, Apple released a really good mobile device. They also lowered the price on its existing model to $99. And offered the generation prior to that (y’know, the one that came out 27 months ago) for free (with, of course, a 2-year contract.) All, pretty good stuff.
But, expectations were for something much greater. A game-changer. A life altering experience. Y’know, everything you could ever want from 10 ounces worth of plastic, metal and glass.
The point here isn’t that you should “manage expectations.” Often, that’s just a euphemism for producing mediocre results. No, the point is that you need to meet or exceed the expectations you set. Deliver on your promises. Do what you say you’re going to do.
Otherwise, you’re opening the door for your customers to find a “better” alternative. No matter whether it is or not.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
Or subscribe via email.
And while you’re at it, don’t forget to follow Tim on Twitter.
Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.
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I am (more or less) an Apple fanboy. Not of their products (though I do love some of them). No, I’m a huge fan of their vision: Making “insanely great” products. That vision comes directly from now-former CEO Steve Jobs. What do I mean? Well, here’s a partial list of Jobs’ “insanely great” offerings over the years:
- Apple II
- Mac
- iPod
- iTunes
- iPhone
- iPad
- App stores
- Pixar Animation
- Executive Producer of “Toy Story”
- Oh, and founder of Apple
That’s a hell of résumé, one that reflects a continual commitment to excellence we all should aspire to.
There’s a report that Jobs will remain hands-on, albeit in a greatly diminished role. And that “…Jobs, while seriously ill, is very much alive.” That’s good news. Obviously, Jobs’ first concern needs to be his health. He’s still a young man, a husband and a father. His health takes priority over anything his company does.
At the same time, I have no idea what will happen to Apple without Jobs at the helm. But I hope, for the sake of the company and consumers, that they maintain Jobs’ commitment to excellence, with or without him. When companies like HP have to shut down their tablet division just 6 weeks following the introduction of their first tablet, you have to wonder who else can deliver such game-changing devices and customer experiences—or will make the effort to do so if not chasing Apple.
If not, Jobs will be missed by many more people than just Apple’s employees and shareholders.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the
local,
mobile,
social web?
thinks helps you understand how to
grow your business via the web, every day. Get more than just news. Get understanding.
Add thinks to your feed reader today.
Or subscribe via email.
And while you’re at it, don’t forget to follow Tim on Twitter.
Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.
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