Posts tagged as:

local web

A Social, Local Roundup (Small Business E-commerce Link Digest)

by Tim on October 19, 2012

in del.icio.us links,Local,Social Media,social strategy

Well, Google’s had a crappy week, huh?

Their quarterly earnings were released early due to “human error,” (surprising all of us who’d come to believe Google didn’t allow errors — or humans, for that matter). Plus, those earnings weren’t so hot, at least by Wall Street’s standards (they’d be astonishing for many other companies).

Meanwhile, France is looking at legislation Google says threatens their very existence.

Oh and Reuters reports the FTC is close to hitting Google with an antitrust suit.

Now, I’ve been following Google’s antitrust woes over the last few years in posts like “What every small business needs to know about Google’s antitrust investigation,” “Should Google’s antitrust woes worry you?”
“What Google vs. FairSearch.org and the US Senate Means to You” and “Google, ITA and the coming antitrust war,” so I’m not too surprised by this.

So, just for fun, let’s pretend there’s a world without Google and see what else you can do to grow your business without ‘em:

Search Engine Watch shows how brands use Instagram for visual marketing.
Social Media Today climbs on the Instagram bandwagon with a look at 4 brands using Instagram really well.
Search Engine Land looks at how Yelp outed 8 businesses it caught trying to buy reviews.
PageLever has data showing 1 out of 5 new Facebook fans now comes from mobile–a 280% increase from May to August.
BazaarVoice says Twitter volume reflects stock price plus a whole lot more
And, finally, TechCrunch outlines Google promotions launch on Google Shopping and how it enables distribution to Google Offers & Maps on Android, too. OK, I know I said there would be no Google. But, is that even possible to imagine?

Have a great weekend, Big Thinkers. We’ll see you back here next week.

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Technorati Tags: social, social commerce, social marketing, social media predictions, social search, social strategy, strategy

Tagged as: Local, local business, local marketing, local search, local web, social, social business, social commerce, social e-commerce, social ecommerce, social is people, social marker, social marketing, Social Media, social media marketing, social network marketing, social strategy

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Where Are You? Map Searches Increasingly Shifting to Mobile

by Tim on October 9, 2012

in Local,Mobile,Search,SEO,Strategy

Search Engine Watch has an amazing look at how desktop map searches increasingly shifting to mobile noting:

“Searches with a mapping/navigation intent on the Big 5 Engines (Google/Bing/Yahoo/Ask/AOL) are down 34 percent over the past 15 months, going from 74.8 million to 49.5 million in August. Search clicks to map/navigation sites show an even steeper decline, down 41 percent to just 55.2 million in August.”

Does that mean that no one’s looking at maps any longer?

Of course not.

Where are those searches happening then? The article continues:

“As desktop-based searches with mapping intent and search clicks to map websites both show declines, it’s clear that search as a discovery process for navigation on desktops is eroding. This trend signals a significant shift in intent, as consumers who once relied on being at a computer to search for directions before going somewhere are now happy to rely on those handy little computers in their pockets.” [Emphasis mine]

Mapping, and map-based search, may be the killer app for mobile. And mobile is here. Now. Today. if your business relies on a physical location, you must appear in map search results. And that means your marketing must work in a mobile environment. Any questions?

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And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

Technorati Tags: mobile, search, search engine marketing, search engine optimization, sem, seo, strategy

Tagged as: Local, local business, local marketing, local search, local web, m-commerce, maps, Mobile, mobile commerce, mobile device, mobile ecommerce, mobile internet, mobile marketing, mobile phone, mobile search, mobile strategy, mobile web, Search, search engine, search engine guide, search engine marketing, search engine optimization, search marketing, search strategy, solomo

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Social, local, mobile links for the week ending October 14 (Small Business E-commerce Link Digest – October 14, 2011)

by Tim on October 14, 2011

in del.icio.us links,Local,Mobile,Social Media,social strategy

So, I’ve spent way too much time today playing with my new iPhone. Siri, its voice-activated personal assistant, is every bit as amazing as advertised. Of course, that means that I’ve still got a lot of work to do today. So, as I sometimes do, I’m skipping the setup and getting straight to the links. Enjoy:

Read/Write Web questions whether Google has taken the right approach updating Local listings before asking business owners. What do you think? Good move or “evil”?
Staying on the local search theme, Search Engine Land uncovers Mapquest’s new Vibe service, its entry into the social/local discovery space. And they like what they see. Do you?
Copyblogger shows shows how to use Facebook’s new features to improve your social media marketing. Good stuff.
On the mobile front, GigaOm reports mobile data traffic has doubled in the past 12 months.
Not to be outdone, Search Engine Land shows that the majority of that mobile traffic comes from Apple’s iOS , not Android devices. And Mashable follows up, pointing out that almost all “tablet” traffic is really iPad traffic All the more reason to ensure you’re mobile enough.
Finally, Forbes asks whether “authenticity” still matters in social media marketing.

Enjoy your weekend, Big Thinkers. Now I’m back to playing with my iPhone… I mean, to work!

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And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

Technorati Tags: Apple, blogging, blogs, content marketing, content strategy, e-commerce, e-marketing, F-commerce, Facebook, facebook, Google, google, Google +1, Google Plus, Google+, integrated marketing, internet business, internet marketing, ipad, iphone, marketing, small business blogging, social, social commerce, social marketing, social media, social search, social strategy, strategy