Posts tagged as:

Marketing

Content marketing successGetting customers to care about your business often depends upon the quality of your content. And I know of few better ways to build a committed community of customers than with a great blog. In fact, my guide on how to build your small business blog remains one of the most popular parts of this site.

But what if you want more? What if you’re ready to move past the basics? Over the coming weeks, I’m going to look at building a better blog in more detail. But to get you started, check out these 7 tips for improving your content—and improving your marketing:

  1. Leading off, HubSpot shows 11 ways to use content to build your authority online.
  2. Writing can be hard. Thankfully, ProBlogger suggests 10 David Ogilvy quotes to inspire your blogging.
  3. OpenForum has a great piece on 5 simple ways to get more traffic to your website. Spoiler alert: great content factors into heavily in the mix.
  4. Mashable offers 5 steps for creating “magnetic” content.
  5. CopyBlogger looks into the 2nd most important element in your writing.
  6. Getting people to read your content is only half the battle. Which is why I love this ProBlogger piece on what motivates readers to share.
  7. And, finally, Social Media Examiner has a terrific video that explains how to use content marketing to increase your sales.

Enjoy the list, Big Thinkers. And look forward to more in the coming days.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

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Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Online marketing isn’t easy. Don’t get me wrong, it’s not rocket science. But it’s not always easy, either. With all the options available to marketing teams, it’s no surprise many get sucked in by tactics, but miss one of the most fundamental steps. What is that fundamental step? Well, that’s the topic of my latest Biznology blog post, Marketers must ask themselves, “What’s your story?”.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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I’m not saying numbers are everything. But, you can glean something from them.

Here are a few examples.

But I started the week talking about how you should ignore the snake oil salesmen while betting on social media without citing any real numbers. Well, here’s a good one for you:

eMarketer reports US social network ad revenues will reach $3.08 billion this year.

Again, I’m not saying that numbers are everything. But the implication’s pretty clear. Elvis changed music for a generation, serving as the catalyst for the rock & roll revolution. Social media will be the king of all media. We’re only just beginning to see the changes its bringing to media. But $3 billion worth of advertisers can’t be wrong.



Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? Tim Peter Thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Social, Local, Mobile Links: The Delayed Flight Edition (Small Business Link Digest – June 24, 2011)

June 24, 2011 Local

No fancy setup this week. Just the best social, local, mobile marketing/search tips, tricks and treats.

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The First Conversion:Why Repeat Visits Matter

June 20, 2011 E-commerce

I mentioned a couple of weeks ago that visits may be a better leading indicator than unique visitors. Now, in my latest post for Mike Moran’s Biznology blog, I take a look at “The First Conversion: Why Repeat Visits Matter”.

Are you getting enough value out of your small business website? Want to make sure [...]

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery (Book Review of the Week-ish)

June 16, 2011 Book Reviews

Mark Jeffery’s “Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know” dives into marketing data. So, you know I had to take a look.

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