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mike moran

E-commerce and Online Marketing All Stars 2011Today is the MLB All-Star Game. But, I’m lucky. I have access to the greatest team of All Stars out on the web every day. Each of the folks listed below makes me better at what I do every day. I can’t imagine going a day without reading one of these blogs or going a week without reading all of them. With that, I’m thrilled to announce The 2011 Thinks E-commerce and Online Marketing All Stars:

  1. The RKGBLOG—Leading off, we’ve got George Michie and the RKG team. Their RKBLOG is thoughtful, insightful and colorful. Need proof? Check out their recent piece on attribution modeling and see if you don’t want them on your team, too.
  2. Search Engine Land—Want to know everything going on in the land of search engines? Listen to Danny Sullivan and his team. One of the first sites I read every day, Search Engine Land covers all the news you need to know about the search marketing business, along with insights to help you put that information to work. For example, their coverage of the aftermath of the Google/Twitter split not only offered headlines. It offered clarity.
  3. GetElastic—Of course, there’s more to life than just search engines. Linda Bustos (@roxyyo on Twitter) and the rest of the GetElastic blogging team look at e-commerce best practices and share what they’ve learned in a way both useful and engaging. With posts like “Is Multichannel E-commerce Dead”, GetElastic offers thought leadership and practical advice for online business.
  4. Dan Zarrella—Billing himself as “The Social Media Scientist,” Dan Zarrella separates fact from fiction about your fans, friends and followers. For instance, in “Tweet Lots of Links to Get Followers”, Dan doesn’t just offer opinion. He backs it up with data. And for walking the walk as well as talking the talk, Dan Zarrella earns the clean-up spot in the All Star lineup this year.
  5. Occam’s Razor by Avinash Kaushik—Did I just mention data? Avinash Kaushik lives, breathes and sleeps data. Some guys count sheep to fall asleep. I suspect Avinash counts them, segments them and determines the ROI of each. Offering posts both brilliant and funny like “11 Digital Marketing Crimes Against Humanity”, Avinash earned his roster spot among this group of All Stars.
  6. SEOmoz blog—Where do I begin with SEOmoz? Rand Fishkin has built an amazing organization out in Seattle to help SEO practitioners get better and to help businesses find better SEO practitioners. Whether offering innovative ideas like using Google’s new search by image for link building or original research into how tweets affect search engine rankings, SEOmoz remains one of my top destinations and a key contributor to my All Star team.
  7. Mike Moran – Biznology—How many IBM Distinguished Engineers do you know? How many Chief Strategy Officers? How many entrepreneurs? OK. How many do you know contained within one individual? That’s right. One guy: Mike Moran. Mike and Biznology’s bloggers (full disclosure: I am one of them. And am humbled by the opportunity), crank out hit after hit after hit. With folks like Mike, Frank Reed, Aaron Kim, and Chris Abraham, Biznology is practically an All Star team in its own right. And it remains one of the best marketing blogs on the Web, even after adding me.
  8. ProBlogger—Darren Rowse was one of the first bloggers I read when I started this blog some 6 years ago. And I still read him today. With great insights on creating and marketing content such as “5 Ways I’m Using LinkedIn to Drive Traffic, Build Community, Generate Sales and Build Influence”, Darren (and his dozens of guest bloggers) prove an excellent addition to the team.
  9. Duct Tape Marketing blog by John Jantsch—No E-commerce and Online Marketing All Star Team would be complete without the great John Jantsch. John’s Duct Tape Marketing (possibly my all-time favorite business name), helps businesses large and small solve all kinds of problems as quickly and inexpensively as a roll of… well, something useful, quick and inexpensive. Check out his thoughts on why everything you’ve heard about Google+ is wrong, for one example of why John will make my All Star team every season.

There you have it, Big Thinkers. Your 2011 Thinks E-commerce and Online Marketing All Star Team. Check ‘em out and see if your game doesn’t improve.



Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

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Search successThere’s no question that social is all the rage. But search remains, for many businesses, the online channel with the greatest budget, attention and results (or, at least, the most measurable and if you ignore the strong link between social and search). Given search’s importance to businesses large and small, today we’re looking at some great ways to be successful in search. On with the links:

  1. Leading off, Mike Moran has a great post on why you should treat PPC like SEO.
  2. SEOmoz weighs in with a terrific piece about using e-commerce keyword research to hook more customers
  3. Local search continues to grow in importance, particularly because of the growth of mobile search. If you’ve got brick-and-mortar locations, you really should check out Bruce Clay’s tips for optimizing your site for local search.
  4. Lee Odden has an interesting perspective on brand building via SEO
  5. If you’re interested in brand building via search, you might also want to check out my post over on Mike Moran’s blog about whose brand Google wants to build.

Hope you enjoy the links, and your weekend, BIg Thinkers. Me? I’ll be spending my time watching the Cubs lose play at Fenway Park for the first time since 1918. But, if you want more web goodness, don’t forget to check out our past coverage of the local, mobile, social web.



Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

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Google launched its so-called “Farmer” update (aka “Panda”) a couple weeks back, designed to take content farms down a peg or two—literally. Some folks think this is a good thing. Some, not so much. And some just want to tell you what to do about it.

Given all this search goodness, today’s links are all about our good friend Google, specifically, and search engine marketing in general. Yes, including search engine optimization. Here’s what’s what on the web this week:

Hope your weekend is a good one, Big Thinkers. And I hope you use these tips to rank well going forward.



Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

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3 Quick Tips for Online Marketing Success (Small Business E-commerce Link Digest – March 4, 2011)

March 4, 2011 del.icio.us links

Quick tips covering social media marketing, Facebook and assorted other digital marketing goodness.

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Biznology: What’s the most important marketing skill for 2011?

January 24, 2011 Marketing

What’s the most important marketing skill? My latest post for Mike Moran’s Biznology answers the question.

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Can you be smarter than Google? Not for long, it seems.

December 2, 2010 Customer Service

So, some clown tried to outsmart Google. Um… that worked.

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