mobile internet

I’ve been talking for a while about how big e-commerce is, noting that it’s all e-commerce, really (also here and here). Holiday shopping data this year, including both Black Friday and Cyber Monday, underscores the point (all data from Coremetrics):

• Black Friday spending increased some 26%.
• Cyber Monday sales increased 33% from 2010.
• 14% of Black Friday shopping happened on mobile devices, up from only 5.6% in 2010
• Almost 7% of Cyber Monday’s “online” sales happened on mobile devices.

Mobile is clearly a huge factor here. In fact, in September, mobile retail increased 95% from 2010, with many other categories seeing 50% growth or better.

Of course, the real proof that e-commerce is everywhere is this: Cyber Monday is dying. According to eXelate (yes, that is how they spell their name):

“Cyber Monday, the term coined in 2005 when shoppers opted to take advantage of faster broadband Internet in the workplace to do their online shopping, might be coming to an end.

Based on data eXelate compiled from measuring billions of real-time, online consumer interactions, online retail shopping was 14% stronger on Mondays than on Fridays in November 2011 , and therefore the actual gain from Black Friday to Cyber Monday was far less significant.”

For years, e-commerce has thrived due to its “shop where you want, when you want” ethos. But adding mobile to the mix increases the benefits of e-commerce for consumers. Now, your customers can shop where they want, when they want, even if they’re standing in your store. The question is less about why customers should buy—the reasons are all around them. Instead, you should focus on answering the question of why they should buy from you.

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