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Nothing Bigger Than Mobile Internet

by Tim on May 24, 2013

The Washington Post has a look at new data from the McKinsey Global Institute. The big takeaway?

“McKinsey folks believe that the most economically significant technologies over the next decade-plus will be those already well underway in their development — the mobile Internet, largely in place in the advanced world and rapidly growing in emerging markets; the automation of knowledge work, things such as computerized voices that can handle many customer service calls; the “Internet of things,” such as embedding sensors in physical objects to monitor the flow of products through a factory; and cloud computing. Each of these areas of innovation, in the McKinsey telling, will be worth north of $1 trillion to the world economy by 2025, even on the low side of their range.”

Not a shocker, really. You can read the whole write-up here.

Now, I’ve been talking a lot about the automation of knowledge work this week and have been relatively bullish on mobile for some time. But, it’s increasingly obvious that we’re really just at the beginning of the Internet revolution. Ought to be fun.

If you’re interested in learning more about this, register to receive a free copy of my new special report, “Digital Hotel Marketing in a Multiscreen World,” produced in conjunction with Vizergy, here. While it’s targeted to the hospitality industry specifically, most of the lessons apply across verticals. And, if that’s not enough, you might also enjoy some of our past coverage of the social, local, mobile web, including:

Tagged as: Future, future of e-commerce, m-commerce, Mobile, mobile commerce, mobile device, mobile ecommerce, mobile internet, mobile marketing, mobile phone, mobile search, mobile strategy, mobile web, Strategy

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New Trends in Mobile Commerce And Why You Need to Pay Attention by Megan Totka

by Tim on May 1, 2013

in E-commerce,Mobile

It’s official: There are more Internet-connected devices in the United States than there are people. Around 311.5 million Americans are using a combined 425 million gadgets. And while this figure does include personal laptop and desktop computers, mobile connectivity is poised to replace the PC—there are 113 million smartphone users, and 54.8 million tablet users.

Now more than ever, it’s vital for businesses to keep an eye on the mobile market, a rapidly growing segment of e-commerce. Total mobile commerce sales for the United States, at $3 billion in 2010, rose to $10 billion for 2012 and are expected to reach $31 billion by 2016.

How can your business cash in on mobile commerce? Here are four trends to watch and act on in the near future.

Tablets are Hot for Commerce

While smartphones and tablets are both used for mobile commerce, tablet users are driving the trends for mobile shopping. Trend-tracking firm comScore reported that the acceleration in mobile spending coincides with the widespread adoption of tablets in 2011.

Various studies show that tablet users love and use their devices
more frequently:

In a 2011 Google study, 43 percent of tablet users spent more time with their tablets than on PCs
The same study found that 33 percent use tablets more often than they watch television
Data from Forrester, Gartner, and Pew Internet Research, reported in this infographic from digital ad agency Vertic, finds that 60 percent of tablet users shop from their tablets
The same sources report that tablet users typically spend 10 to 20 percent more on their mobile purchases, with a 33 to 66 percent increase in conversion rates over PC users

Video is (Still) King

With the increasing use of mobile devices for shopping, video content is more attractive than ever to consumers, who can—and do—watch videos anywhere. Adobe’s U.S. Digital Video Benchmark study found that mobile video consumption increased more than 10 percent during the fourth quarter of 2012.

Research has already proven that video content offers a significant boost in conversion rates. This is especially true for tablet users, according to Adobe’s findings—they not only consume more video content, but also spend more money on mobile commerce purchases.

Men Love Mobile Shopping

If you’re targeting a female demographic with your Internet marketing strategies, you may want to consider a shift for your mobile audience. The latest Global TGI survey from Kantar Media finds that in the United States, 13.3 percent of women are interested in mobile commerce purchasing, compared to 15.9 percent of men.

Smartphones are Replacing Wallets

When debit cards debuted in the U.S. market, it was the ultimate in convenience. No more carrying cash or checkbooks—you could use your card to make purchases, and grab a little spending money from any ATM, without going into debt.

Now, consumers can pay not only for mobile purchases, but also for physical transactions with their smartphones. More retail stores are accepting payments through apps like PayPal and Google Wallet. Mobile transactions currently total $240 billion annually, and Juniper Research projects those totals to surpass $670 billion by 2015.

Mobile commerce can only grow from here. Is your business part of the mobile revolution?

(Photo
Source)

Megan Totka is
the Chief Editor for ChamberofCommerce.com. She
specializes on the topic of small business tips and resources.
ChamberofCommerce.com helps small businesses grow their business on the web and
facilitates connectivity between local businesses and more than 7,000 Chambers
of Commerce worldwide.

Tagged as: guest post, m-commerce, Mobile, mobile commerce, mobile device, mobile ecommerce, mobile internet, mobile marketing, mobile phone, mobile search, mobile strategy, mobile web

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Why Mobile Matters for Travel Marketers (Travel Tuesday)

by Tim on April 30, 2013

in E-commerce,Marketing,Mobile,Travel Marketing

Mobile, mobile, mobile… That’s all anyone’s talking about.

But for good reason. As we’re in quarterly earnings season, I’m hearing company after company talk about how much mobile contributed to their bottom line both in terms of growth and in real dollar terms.

And that growth (both potential and real), is the subject of my latest Travel Tuesday post on my TravelStuff blog: “Why Mobile Matters for Travel Marketers.”

As ever, while the post is written from a travel marketing point of view, the data and details hold true across a variety of verticals. You should check it out if you get the chance.

And, if you’re interested in more, sign up for our free newsletter to get more information on how to build your social, local, mobile marketing strategy. You might also enjoy some of our past coverage of mobile, including: