A couple of years ago, I reviewed Bill Tancer’s excellent book “Click: What Millions of People are Doing Online and Why it Matters.” Now Bill’s team at Experian has released a new report that looks at changes in consumer behavior using the local, social, mobile web. One of the most interesting findings is that more than half of so-called “Novices” (i.e., the folks “…most resistant to adopting a new technology-focused life”) text, email and visit social networking sites.
In fact, those three activities were the only ones listed that garnered greater than 70% share among consumers in the survey:
| Activity |
Use in last 30 days |
| Send/receive email |
84% |
| Send/receive text |
74% |
| Visited social network sites |
71% |
Search was not listed as an activity, though I suspect it would clear the 70% bar, too.
Interestingly, “send/receive email” showed a slight decline year-on-year, while “send/receive text” grew 8% and “visited social network sites” shot up over 20%.
Another great finding: 28% of consumers perform shopping activities from their mobile phones while in brick-and-mortar stores. I’ve argued that you should ignore the “no one uses mobile” meme and I suspect this number will grow in the coming months and years.
There are loads of other excellent insights in the report. Check it out if you get the chance and let me know what you think.
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Since I’ve spent much of the week mulling over the meaning of mobile marketing (try saying that fie times, fast), I thought we’d end the week with a quick recap of the myriad messages making their way around the ‘net about mobile. Enjoy!
- Want further proof that mobile is amassing meaningful mindshare? (Sorry. I’ll abolish alliteration after this, alright?) MobileMarketingWatch reports that “…3 million coffee-crazy customers have purchased their morning joe using Starbucks Card Mobile.” That’s amazing (and, I swear, that last alliteration was MobileMarketingWatch, not me). According to the post, Starbucks CEO Howard Schulz “…maintains that both mobile payments and social networking will remain vital aspects of the company’s “blueprint for growth” in the future.”
- For all of its growth, though, tracking mobile usage remains a bit of trick. Fortunately, Google seems to recognize this and is changing its tablet target options for paid search. Very cool news, indeed.
- Of course, none of this helps you even a little bit if you don’t offer mobile options for your site visitors. Fortunately, our old friends at GetElastic offer some great tips for developing multi-platform mobile apps.
- And, finally, don’t get discouraged if you’re a little overwhelmed by the myriad messages… um, I mean the variety of opinion and insight around mobile. Take heart in what Frank Reed has to say about deciding what really matters and apply it to your own business. Mobile continues to evolve and we’re all learning from one another every day. I, for one, can’t wait to see what tomorrow brings.
Hope you have a great weekend, Big Thinkers. Be safe and be ready to get right back at it next week.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the
local,
mobile,
social web?
thinks helps you understand how to
grow your business via the web, every day. Get more than just news. Get understanding.
Add thinks to your feed reader today.
Or subscribe via email.
And while you’re at it, don’t forget to follow Tim on Twitter.
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Last week I said no one uses the mobile web, but they will. Here’s why:
Just sayin'
Just sayin’.
[Image Credit: Kevin Twohy]
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the
local,
mobile,
social web?
thinks helps you understand how to
grow your business via the web, every day. Get more than just news. Get understanding.
Add thinks to your feed reader today.
Or subscribe via email.
And while you’re at it, don’t forget to follow Tim on Twitter.
Technorati Tags:
E-commerce, e-commerce, E-commerce strategy, e-marketing, ecommerce, internet business, internet marketing, marketing, marketing best practices, marketing predictions, mobile
Tagged as:
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Mobile,
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mobile web
