Posts tagged as:

online marketing

HEDNA 2012 Winter Meeting Keynote – Today and Tomorrow: Marketing and Distribution in the Here and Now

by Tim on December 5, 2012

in E-commerce,Future,Marketing,social strategy,Strategy,Travel Marketing

I was thrilled to give the closing keynote address to HEDNA’s 2012 Winter Meeting in Las Vegas today. The talk focused on e-commerce, online marketing, travel marketing and distribution, the social, mobile, local web, and key trends to watch in 2013. Here are the slides for your enjoyment:

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Technorati Tags: leadership, strategy, success

Tagged as: digital marketing, digital marketing strategy, hedna, Local, m-commerce, Mobile, mobile commerce, mobile device, mobile ecommerce, mobile internet, mobile marketing, mobile phone, mobile search, mobile strategy, mobile web, online business, online marketing, social

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What’s the Point of Online Marketing?

by Tim on August 30, 2012

in Marketing,Strategy

Online marketing I love owning my own business. I love working with people to help them create opportunities and grow. And, as part of that, I love teaching people new things. So, I’m thrilled that I’m working with Rutgers University’s Center for Management Development (CMD) on their Mini-MBA programs (the next one, about Search Marketing and Analytics featuring Mike Moran, Rob Petersen and me runs in September).

As part of my work for Rutgers, I’m also blogging about online marketing, search, social media and analytics. And my first post for the CMD blog asks “What’s the point of online marketing?”

Here’s a quick excerpt:

“Have you ever thought about the reasons why businesses — or individuals, for that matter — work to market themselves? It’s such a basic question that it’s often overlooked. All marketing exists to achieve specific goals. But something more fundamental drives those goals.” [Read more]

Check out the post as well as the Mini-MBA programs. I’d love to hear what you think either here or on the CMD blog.

Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

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Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

Technorati Tags: brand building, branding, integrated marketing, internet marketing, marketing, marketing best practices, online brand building, online marketing

Tagged as: Marketing, marketing 101, marketing strategy, online marketing, online marketing strategy

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Google’s 2012 Traveler “Road to Decision” Presentation

by Tim on August 13, 2012

in E-commerce,Google,Mobile,Travel Marketing

Google 2012 Traveler report Google has released its 2012 Traveler “Road to Decision” presentation. Good stuff. Here are the key takeaways you need to know:

Travelers desire to define value continues to be strong. This was a big theme of my presentations to NGCOA and to HEDNA earlier this year.
Leisure and business travelers prioritize search differently. This is new. In the past the differences between leisure and business were fairly minimal.
Mobile is driving increased search query growth.
Significant growth in both leisure (38%) and business (57%) traveler mobile access to travel information on the Internet.
Oh, and both business and leisure travelers increasingly “don’t use a computer” to access that information (ignoring, of course, that mobile devices are computers.)
A bad mobile website blocks bookings (#1 determining factor). Make sure you’re mobile enough.
Video offers opportunity to differentiate your travel product.

I’ve included the whole presentation below. And, don’t forget, I’m available to speak about these trends at your next event.

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And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.