pr

Earlier this week, we looked at yet another reason why social media marketing is a good idea and how social commerce hides in plain sight. So, today, we’re rounding up links all about social commerce and social marketing success.

On with the links:

Leading off, we’ve got PR Squared, who asks how many tweets it takes to impress the CEO. Kind of reminds me of my look at answering the tough questions about social media. But what’s really great is how PR Squared also looks at how top brands measure social media success. Nice.
Epiphany Marketing has a solid piece that dives into promoting your brick and mortar business online.
Church of the Customer offers excellent insights into how Nordstrom’s creates word of mouth success around the holidays. Even better, they suggest how you can, too.
David Armano provides some great advice on the science behind making your posts shareable.
Brian Solis, author of the excellent new book “The End of Business As Usual,” wonders whether you’re building a social brand or a social business. Money quote? “The difference between a social brand and a social business is internal connectedness, preparedness, and collaborative approach to customer and employee engagement.” Good thinking and a great read.

And, finally, if you’ve ever wondered why your customers don’t buy from you online, check out this video. See if it feels familiar.

Hat tip to Rescue Marketing for the video link.

Have a great weekend everybody. See you right back here next week.

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Tagged as: brian solis, church of the customer, david armano, pr, public relations, social, social commerce, social e-commerce, social ecommerce, social marketing, social media marketing, social network marketing, social search, social search strategy, social strategy, social web

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David Meerman Scott is at it again. Not only is he the author of the outstanding “The New Rules of Marketing and PR” (and, yes, I did get a mention in that book for using Twitter to find and satisfy customers), but he’s followed it up with the equally strong “World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories”.

What Scott seems to understand is the way consumers are changing their behaviors online – and the ways online is changing consumers’ behavior. Marketers, advertisers and PR people can no longer rely on techniques from the last century. Instead, Scott argues,

“A World Wide Rave is when people are talking about your company because they want to, not because they were coerced or tricked.”

Scott offers many examples of marketers who get it right, whose activities solve their customers problems, while shedding light on those who only hope for “viral” adoption, without connection to their brand or their customers. He argues – and I agree – that while it may provide a recipe for attention, it doesn’t offer much meat to satisfy your customers’ appetites.

If you’re serious about marketing to today’s consumers, both of Scott’s books – The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly and “World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories” belong on your shelf. And, if you’re not, why aren’t you?