Getting ahead in online marketing requires a diverse skill set, often including aptitudes in analytics, search engine marketing and social media. But, what is the most important skill to ensure success in online marketing? What helps you establish yourself as one of the very best marketers? Well, you’ve come to the right place. I answer the question for you in my latest post for Mike Moran’s Biznology blog: What’s the most important marketing skill for 2011?
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Cindy Estis Green – author of The Travel Marketer’s Guide to Social Media and Social Networks [*] and Demystifying Distribution 2.0 – helps travel and hospitality marketers get better at their business. Cindy recently launched DrivingRevenue.travel, a site dedicated to helping travel sales and marketing professionals find out more about how others within the industry are innovating in marketing. It’s a great site – regardless of your industry – well worth checking out.
A few months back, Cindy asked the brilliant Laurence Bernstein of BC3 Strategies and me to debate the question: is digital marketing a core skill for today’s marketers? Guess which side I took.
It was a great exercise. Though I stand by my conclusion, Laurence makes some excellent points in his argument. And I’ll tell you, Laurence definitely wins one point hands-down: our pictures. Clearly, in the future, I’m going to have to get Cindy a better headshot. Read the point-counterpoint for yourself and decide who you agree with.
Photo credit: Point of view by joeydz from Flickr – Creative Commons Attribution-No Derivative Works 2.0 license
* – Full disclosure: I served as a member of the advisory board for The Travel Marketers Guide to Social Media and Social Networks. I receive no compensation for any sales related to the book.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the mobile, social, local web?
thinks helps you understand how to
grow your business via the web, every day. Get more than just news. Get understanding.
Add thinks to your feed reader today. Or
subscribe via email.
And while you’re at it, don’t forget to follow me on Twitter.
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