Posts tagged as:

small business ecommerce strategy

Chris J. Gaddis “The Money Train” Radio Interview

by Tim on March 10, 2011

I was very fortunate to appear on WIOX radio’s “The Money Train” show with host Chris J. Gaddis last week. The interview runs about 15 minutes and covers internet marketing, search engine optimization and blogging. Enjoy:

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Tagged as: analytics, Blogging, Google, Local, Marketing, Mobile, mobile search, online marketing, online strategy, Search, search engine marketing, search engine optimization, SEO, small business ecommerce, small business ecommerce strategy, Social Media, social media marketing, social network, social networking, social networks, social strategy

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Which Google Do Your Customers Use? Which Facebook? Which Twitter?

by Tim on March 9, 2011

in Uncategorized

Steve Rubel has said there isn’t just one Facebook; there are 500 million of them. Does that make it harder to talk to your customers, or easier?

I think I have one answer to the question in my latest post for Mike Moran’s Biznology blog, “Which Google Do Your Customers Use? Which Facebook? Which Twitter?”

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Tagged as: E-commerce, ecommerce strategy, Facebook, Google, online marketing, online strategy, small business ecommerce, small business ecommerce strategy, social, social media marketing, social networks, social search, social strategy, twitter

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Only one tool can guarantee a strong business (Guide to Small Business Ecommerce Strategy)

by Tim on July 28, 2008

in Strategy

You gotta love Seth Godin. The man has a gift for turning complex topics into a pithy phrase (a la “All Marketers are Liars,” “Purple Cow,” and the like). He just did it again. Seth tells a great story about a “strategist” who asked what software was needed to build a website. In his fashion, Seth titled the story, “I need to build a house, what kind of hammer should I buy?”

Two of the most popular posts here on thinks compared tools for building your business’ website and looked at additional entries into the small business hosting space. So, why don’t we do more of ‘em? Well, we will. But, the real reason is, as Seth reminds us, the tools don’t matter. Sure, bad tools can hurt you. But the wrong strategy hurts more.

And check out these posts to help you think about whether you’ve got the right strategy:

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Tagged as: business strategy, ecommerce strategy, online strategy, small business ecommerce strategy, small business strategy, Strategy

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