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We’re going to do something a little different with the link digest today. If you don’t spend much time on YouTube, you’d be amazed all the great learning you can get from the various video channels. And, since the weather’s getting colder (hell, we had 13″ of snow here the other day), why not build a fire, open a nice bottle of wine, curl up with a warm laptop (and, ideally, your significant other), and learn about online marketing and e-commerce from some of the world’s best. Here are just a handful of my favorite videos to help you do just that.
The Search Engine Strategies Conference channel has a great presentation from “Landing Page Optimization” author Tim Ash on building trust online:
Ever need to explain search engine optimization to someone, but struggle in the telling? Show them Search Engine Land’s “What is SEO?” video:
Jason Falls from Social Media Examiner has a great interview with Katie Paine on calculating social media ROI:
As we’re getting towards holiday shopping season, check out Relevantly Speaking’s tips for online retailers to capture more holiday dollars:
And, finally, if you’ve got some time on your hands, check out Avinash Kaushik’s recent webinar on mobile marketing and mobile analytics. Great stuff:
Sit back, enjoy the show, folks. And we’ll see you back here next week.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
OK. I don’t know that there are exactly 324 reasons why social media marketing is a Very Good Thing, but I’m confident there are lots (Actually, I think I see another post on how many there are in my future). Long-time readers, however, will note that I don’t talk about having a “web site.” I talk about having a “web presence.”
Because you can’t just be one place on the web.
I particularly recommend thinking of your presence in terms of a hub and spoke model:
Former Myspace CEO Michael Jones explains one reason why:
“Single front door = single point of failure. Many large Internet businesses, such as Myspace and Yahoo, have a single “brand” front door, in that users have one point of entry into the site. Behind the door, users will find multiple product lines. Unfortunately, a single front door means there is a single point of failure in consumers’ minds — even when the product lines behind it are robust.”
Your website may be the hub, but the individual spokes, including social media, provide redundancy and alternative entry points to your brand for your customers. Robert Scoble made almost the exact same argument in a comment a few weeks ago. I agreed with him then. And I agree with him now.
Social media offers your customers multiple doors through which to find you. So, whether it’s reason #324 or not, it’s still a great reason why social media makes sense.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
author Tim Ash on building trust online:
