social software

Let’s get this out of the way right up front: It might be better to say, “Google+ isn’t the only place for your brand.” For that matter neither is Facebook. Or Twitter. Or Tumblr. Or YouTube. Or any other social platform.

Robert Scoble, if you don’t know him, gets loads of respect as a blogger and thinker. Here’s what he posted on Googe+ today:

“Why do I post here on Google+ instead of on my blog, or over on Facebook? One reason is the search engine here. For instance, search for the word “Occupy” and you’ll find all the posts written about the Occupy Wallstreet protests: https://plus.google.com/s/Occupy

I believe this search engine will become more and more important over time. Right now it’s not that important, in terms of traffic or causing conversations, but that’s why I’m investing time here and not on my blog.

Now, the trick is to figure out what I should use my blog for. ”

Robert typically shows love for new services as they become available (or, at least, the ones that end up capturing some market share). And, of course, he changes blogging platforms about as often as I change my underwear (OK, not quite as often, but you get the idea).

But, as I’ve said again and again, tools don’t matter. Google could change the rules of Google+ tomorrow and screw your brand.

Not that they have any history there.

Facebook could, too. And Twitter. And Tumblr. Any YouTube. And on and on and on.

And where would that leave you?

Build your brand on your website and your blog as your hub. Then use social tools as the spokes of the wheel that will drive your brand success.

And, for as much as I respect Robert Scoble, don’t listen to those who tell you Googe+ (or any other site you don’t control) is the one and only place for your brand.

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