Posts tagged as:

tips

When is it time to retire a URL?

December 6, 2007 Marketing

Never. Don’t believe me? Check out Seth Godin’s latest.
OK, but what about IT’s argument – and you know they have one – that it increases overhead, management, blahdee, blah, blah, blah? They’re probably right. That’s where analytics come in. If your traffic has:

Completely vanished; OR
Results in zero revenue

Then, you can set up a 301 redirect [...]

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Want to ensure your website stays alive? Follow these 7 critical steps.

December 4, 2007 Blogging

Updated: February 4, 2010 I originally wrote this post in late 2007, when my hosting company at the time decided to fold its tents and move on. Since then, I’ve been very happy with my new host (Dreamhost. And yes, I am an affiliate). However, today, we suffered a hack here on thinks, where the [...]

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