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It seems everyone’s looking for simple, inexpensive solutions for hosting their websites. Happily loads of tools exist to help you get a site up quickly. While I’ve provided in-depth comparisons of many of these tools in the past—as well as explored available options in our small business blogging guide—here is a quick summary of eight quality offerings.

Weebly

Weebly advanced signup thumbOne of the long-time leaders in the space, Weebly has continued to enhance their offering since I last reviewed them.

Pros:

Cons:

  • Limited e-commerce options
  • Only ad-free in the paid versions (though, again, those options are fairly inexpensive)

Cost: Free as long as you’re OK with advertisements (you shouldn’t do this, though). Paid versions start at $3.99/month. Domains are expensive through Weebly, so buy your domain elsewhere and direct it to your Weebly site instead.

Squarespace

Squarespace logoAnother strong offering that continues to grow in features and functionality. I reviewed Squarespace last year and they continue to impress.

Pros:

  • Powerful
  • Very flexible (especially if you have CSS development chops)
  • Unlimited bandwidth at higher plan options
  • Excellent customer support (arguably the best in the business)

Cons:

  • Expensive relative to other options

Cost: Starts at $12/month.

Jimdo

Jimdo logoJimdo continues to challenge Weebly and Squarespace for top billing. While not as powerful as Squarespace, Jimdo offers loads of options at a reasonable price. Well worth checking out.

Pros:

  • Powerful, even at the free levels
  • Loads of third-party widgets
  • Surprisingly strong e-commerce support
  • Highly customizable at paid levels
  • Lots of language options

Cons:

  • Blogging platform not as strong as others
  • SEO editing capabilities limited relative to competition
  • Domain hosting requires paid versions

Cost: Free. Starts at $5/month ad-free with domain hosting.

Yola

Yola logoFormerly known as SynthSite, Yola provides an excellent site editing tool and decent features, but is expensive relative to others for what you get.

Pros:

  • Easy to use editor. It’s not the most intuitive, but isn’t hard to use once you gain some familiarity with it.
  • Lots of third-party widget options
  • Very good customer support

Cons:

  • Relatively expensive compared to the other options
  • Limited customization options
  • Only allows Google Analytics integration at the highest paid level
  • Poor built-in analytics

Cost: Free. $9.95/month to remove Yola advertising and add Google Analytics for your site (which you’ll definitely want to do).

SiteKreator

Sitekreator logoSiteKreator takes a slightly different approach than many of the others in this round-up. While they offer self-maintained sites like the others here, they also offer a “Deluxe” package where their designers will build a completely custom site for your business. I can’t recommend their “self-managed” solutions (most others here offer more power for less money), but if you need a custom site, their Deluxe offering is worth a look.

Pros:

  • Loads of flexibility at highest paid level

Cons:

  • Expensive

Cost: Starts at $19.95/month for self-created websites. $79.95/month + a one-time $500 setup fee for a custom SiteKreator-built site.

Homestead

Homestead logoThis offering from Intuit plays on its parent’s relationship with small business owners but doesn’t offer the bang for the buck of its competition. You’re almost certainly better served with other options, even for e-commerce. So, why include it? If you plan on doing heavy e-commerce volume, Homestead’s customer support and credit card processing features make it worth a look.

Pros:

  • Decent e-commerce capabilities at highest paid level
  • Strong customer support

Cons:

  • Expensive
  • Blogging tool is a hassle to work with
  • SEO capabilities could be better at lower-price level

Cost: Starts at $4.95/month. $19.95/month for blogging, e-commerce and custom domain options (which, again, you likely should choose).

Tumblr

Tumblr logoSeriously? Tumblr? Yes, Tumblr. While it’s much more a blogging tool than a full-fledged content management system (CMS), building a simple site on Tumblr is fast, easy and fun. And its social tools can help drive traffic and interest in your site. While it’s not for everyone, for the simplest sites, Tumblr may be exactly what the doctor ordered.

Pros:

  • Incredibly simple site builder
  • Free
  • Surprisingly robust, especially if you’re comfortable with CSS
  • Loads of templates to choose from, with lots of customization option. “Premium” templates are inexpensive
  • Excellent mobile options
  • Built-in social integration

Cons:

  • Limited support apart from the Tumblr community
  • Setting up your own domain requires you to manage A name records at your domain host (this page is the entirety of Tumblr’s support for the process)
  • Not a full-fledged content management system

Cost: Free. Truly. You’ll have to buy your own domain elsewhere, but free unless you choose to purchase a “premium” template.

Wordpress

Wordpress logoI’ve long been a fan of Wordpress. Despite its origins as a blogging platform, Wordpress has grown into a fairly robust CMS in its own right. While not a great option for e-commerce applications (you’ll need a separate, third-party option for that), for many small business sites, Wordpress offers exactly the right features at a reasonable cost.

Pros:

  • Great content editor and world-class standard blogging platform
  • Excellent community
  • Fully customizable (for an additional fee)
  • Terrific SEO capabilities
  • Tons of plug-ins and widgets
  • Ability to move to your own host if necessary
  • Inexpensive

Cons:

  • Support options are not as good as other paid choices (though, as noted, Wordpress has an excellent community around it)
  • Setting up your own domain requires you to manage A name records at your domain host (this page is the entirety of Tumblr’s support for the process)

Cost: Free. Starts at $41.97/year to remove ads and add your own domain (effectively $3.50/month). Custom designs cost $30/year.

Conclusion

Any of the options discussed above will help you get a quality website online quickly and easily. And with prices ranging from a couple bucks per year to a couple hundred, none will bust your budget. Obviously, your specific needs will determine which offering works best for your business. But, if you don’t have a website, the options presented above demonstrate why that shouldn’t be true any longer. Take a look and start engaging with your customers online today.

Disclosures: I am an affiliate of eBay ProStores, Amazon, Dreamhost, the Thesis theme platform and (as of October, 2011), Squarespace but received no compensation for writing this post from anyone. While I recommend Squarespace for those that need its power and flexibility, it’s not right for everyone. I also recommend you look at other, lower-priced options to determine whether Squarespace is right for your business.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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SEO urlSo last week, I wrote two (lengthy) posts about why subdirectories are (usually) better than subdomains for your SEO efforts and why subdirectories are (usually) better than subdomains for your brand efforts. Then, yesterday, I go ahead and announce my new travel vertical blog, “TravelStuff” by using—wait for it—a subdomain instead of a subdirectory (“travelstuff.timpeter.com” instead of “timpeter.com/travelstuff”).

Now, if you were like me, it probably drove you nuts as as kid when your mom and dad said, “Do as I say, not as I do.” (Sorry, Dad, if you’re reading this. And you know you are.)

Anyway, what gives? Why am I telling you to do as I say, not as I do?

Well, ignoring for a moment that I’m not your mom or dad (unless my kids are reading this… yeah, that will happen), I’m going to point out a weasel clause from the branding piece:

“Some services—usually social sites like YouTube, Facebook, Twitter, Google+, Flickr, and Slideshare—can help you build your brand and require using their URL with your brand and/or a generic identifier appended to it. Obviously, if the service helps you meet the needs of your customers and doesn’t offer you a better URL option, then go with their URL scheme.”

As it happens, I’ve used Wordpress to host TravelStuff since I started it a little over 5 years ago. At the time, it was a convenient way of capturing notes and links and thoughts. Now, I could move all that content over to my Dreamhost-powered blogging platform (i.e., the one that “Thinks” sits on), create a new “Travel Stuff” category for each of the blog posts, incorporate the category scheme on “TravelStuff” into the “Thinks” categories, setup a 301-redirect from Wordpress to timpeter.com and pray that all the lovely link juice continued to flow.

Or I could hit myself in the head with a hammer.

The second one sounds like more fun.

Happily, Wordpress provides an alternative (as do most other blogging platforms): You can set up a redirect to Wordpress from your primary domain (timpeter.com, in this case), but only as a subdomain. In other words, I can continue to host “TravelStuff” on Wordpress and send traffic to it as though it’s part of the timpeter.com network. What I can’t do is redirect that traffic using timpeter.com/insert-blog-name-here, only insert-blog-name-here.timpeter.com.

“Wait-a-minnit,” you say. “Can’t I just use ‘Insert-Blog-Name-Here.com’ and skip the subdomain troubles? Doesn’t Wordpress support that, too?”

Yes, they do.

But it brings me to the second point of the weasel clause:

“My rule of thumb is always optimize for customers first, search engines second. There’s also an argument that having your brand appear on multiple sites as either a subdomain or subdirectory can help you dominate the search results page for your brand. It’s a great idea and worth exploring if you’ve got the bandwidth to support it. But put the focus first on what helps your customers.”

As I’d mentioned in the branding piece, cutting through the clutter requires a.) cash, and b.) consistency. Wherever possible, I put all my work on the timpeter.com domain. My brand is Tim Peter & Associates. The blog is called “Tim Peter Thinks.” I’m Tim Peter on LinkedIn. And so on.

In this case, it was more important for me to keep brand consistency and reduce clutter for customers by using travelstuff.timpeter.com than to try and grow another brand. In other words, I chose the best available option for my customers and for my business.

By which I mean to underscore both of my prior posts. In the real world, SEO is one consideration. A major consideration, sure. But only one of them. Ultimately, in the real world, we make our decisions based on a number of factors. If I could go back in time and set up TravelStuff from scratch, would I choose to do it differently? Probably. But if I could go back in time, where I hosted a blog focused on a customer vertical still wouldn’t be the first thing I worried about.

Maybe somewhere down the road I’ll move TravelStuff to a subdirectory and do everything all right and proper.

But, in the meantime, I will focus on creating the right content to meet the needs of my readers, regardless of where it’s hosted. And I continue to recommend the same to you.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Jimdo website editor

Jimdo announced today that they’ve added social features to their web hosting tool. Take a look at the screencast:

What they’ve added looks similar (in a good way) to the types of activity sharing common within Facebook. For certain types of sites, these could be a real plus. For instance, a local bicycle shop, bookstore or club could get great value by incorporating an online social aspect to their site. Whether a lawyer or doctor (or any profession that must maintain its customers privacy; see Client 9), would find value is unlikely. But, these still represent an intriguing upgrade to Jimdo’s service. Mashable reports on Chris Pirillo’s attempt today to make a simple CMS and notes, “if you want simplicity, you lose on power and features; if you want power and features, then there’s not way it’s going to be simple.” While it’s tough to argue with the underlying sentiment, the features that Jimdo, and folks like Weebly, Wordpress, and SynthaSite, provide offer greater power than you might expect. Are they for everyone? No. But they’re not a bad match for many people.

I’ve got an email out to Matthias Henze, Jimdo’s CEO, to learn whether Jimdo plans to join OpenSocial or something similar. One of the great benefits of social features such as these is allowing your customers to incorporate these items into other parts of the their online life. I’ll update once I hear more.

You can read the original review of Jimdo here and read the review of its competitors, Weebly, Webnode, Synthasite and Site Kreator, here.

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Comparing Jimdo to SiteKreator, Webnode, Weebly and Wordpress

January 29, 2008 E-commerce

Jimdo provides small business owners an excellent option for hosting their small business website. How does it compare to SiteKreator, Webnode, Weebly and Wordpress?

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Comparing hosted services for small business websites

January 10, 2008 E-commerce

Small businesses don’t need fancy web hosting solutions for their websites. Here is a quick caomparison of 5 services designed to get a small business site up and running quickly.

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Old hosting company vanished. Moving hosts. Sorry for any issues.

November 29, 2007 Blogging

Hi all. Here’s an object lesson for everyone. Especially me. Even experienced web guys get burned once in a while. My former hosting company appears to have folded its tents. Forever. Their site is down and their 800# is disconnected. The result is my site has been dark for the last 18 hours or so. [...]

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