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Tim Peter Thinks

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September 23, 2016

13 Key Insights About Mobile Commerce, Payments, and Content Marketing: E-commerce Link Digest

September 23, 2016 | By | No Comments

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13 Key Insights About Mobile Commerce, Payments, and Content Marketing: Man using mobile phone to browse and buy online

Hey, Big Thinkers! Hope you’ve had a great week. We’re going to skip any big setup this time around and instead just offer you this great list of 13 key insights about mobile commerce, payments, and content marketing. Enjoy:

  1. In what is no doubt the most exciting mobile commerce news of the last week, Wired writes, “Who Cares About the New iPhone Camera? The Real Change Is Apple Pay.” As Jeremy Liew said on Twitter: “Apple Pay now works with mobile websites, dramatically decreasing friction for Mcommerce.” I couldn’t have said it better myself.
  2. On a related note, CNet reported that “Facebook Messenger’s Bots Will Soon Take Payments.” As with the Apple Pay news, this is a really big deal, reducing friction and helping to drive increased conversion rates for mobile commerce everywhere.
  3. Given these changes, I’m going to have to update this “Quick Snapshot of the State of Mobile Payments” to reflect how these will shift customer behavior and drive greater use.
  4. So we’re ringing in the new, but we’re not really getting rid of the old. According to eMarketer, “Email Continues to Deliver Strong ROI and Value for Marketers” — and strong usage amongst consumers. That’s a really good thing and an opportunity for you to keep building relationships with your customers.
  5. Shifting gears a bit, ABC News explains “Why Apple CEO Tim Cook Prefers Augmented Reality Over Virtual Reality.” Sounds about right to me.
  6. While we’re on the topic, you might want to check out this round-update of “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016.”
  7. Marketing Land has a great look at “The 7 Pillars of a Healthy Marketing Organization, According to The CMO of GE Healthcare Digital” that’s well worth your time.
  8. Meanwhile, we looked at “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
  9. One great way to succeed at digital marketing is to focus on creating great content marketing. And to help you do that, the fine folks at TopRank put together this post that recommends for “Content Marketing: Answer These 4 Questions in the First 15 Seconds.”
  10. Marketing Charts looked at how companies use content marketing and found that “Blogs and Videos Are the Most Commonly Produced Content Marketing Types.” We might need to add that information to these “15 Colossal Content Marketing Insights to Kick off Your Week.”
  11. Of course, you should check out this podcast episode that uncovers “Why Content Marketing Matters.” At the same time, I’d recommend you remember that “Content Marketing is a Powerful Hammer But Not Everything’s a Nail.”
  12. Snapchat is probably the most dominant driver of the state of content marketing. As Farhad Manjoo noted on Twitter:

    That’s not just true for apps. It’s true for all forms of content as this reply shows:

  13. Finally, with all these changes, you might appreciate this “Digital Transformation: A Brief Introduction” guide that we put together for you. Check it out when you get a chance, OK?

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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September 21, 2016

Digital Transformation: A Brief Introduction (Thinks Out Loud Episode 178)

September 21, 2016 | By | No Comments

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Digital Transformation: A Brief Introduction (Thinks Out Loud Episode 178): Woman trying digital experience

Digital Transformation: A Brief Introduction (Thinks Out Loud Episode 178) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 24s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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September 18, 2016

8 Exceptional E-commerce and Distribution Insights: Hospitality Marketing Link Digest

September 18, 2016 | By | No Comments

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8 Exceptional E-commerce and Distribution Insights: Hospitality Marketing Link Digest

Howdy, Big Thinkers! Hope you don’t mind if we skip the setup this week and instead just get you right to this list of 8 exceptional e-commerce and distribution insights. Enjoy:

  1. Leading off, we’ve got this list of 8 Exceptional Hospitality Digital Marketing Posts from last week’s Hospitality Marketing Link Digest for you.
  2. SiteMinder outlined “3 Keys to an Effective Hotel Distribution Strategy” that works as an excellent companion to this list of “4 Tips to Build Your E-commerce and Distribution Plans.”
  3. Ryan Solutions says that, “When It Comes to Mobile Email Opens, What a (Huge) Difference Two Years Make.”
  4. HotelMarketing.com notes that “With Occupancy High, Hotels Seek to Avoid Online Booking Services.” Good advice. And a reminder of this “Fair and Balanced Look at Balancing Direct and OTA Business” that you’ll really want to check out.
  5. Tnooz offers up “A Few Stats on the State of Digital Travel Marketing” along with some excellent insights on what those stats mean for your property.
  6. Here on Thinks, we took a look at “How to Take Charge of Your Distribution Strategy” and “Why Developing Your Distribution Strategy Matters for your Hotel” for you.
  7. We also collected these “8 Outstanding Lessons from the 2016 HSMAI Digital Marketing Strategy Conference” that you’ll want to check out.
  8. And, finally, let’s round out this week’s collection of 8 exceptional e-commerce and distribution insights with some video. Milestone Internet Marketing put up a whole bunch of videos from its 2016 Digital Marketing Conference. While it doesn’t appear to be embeddable, scroll down on the link to watch our own Tim Peter in Milestone’s “Up Close and Personal with Hospitality Industry Experts” panel. Great stuff from Tim and fellow panelist Robert Cole.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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September 16, 2016

10 Terrific E-commerce and Digital Customer Experience Insights: E-commerce Link Digest

September 16, 2016 | By | No Comments

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10 Terrific E-commerce and Digital Customer Experience Insights: Woman checking out at store with mobile

Howdy, Big Thinkers! No fancy setup this week. Instead just a quick list of 10 terrific e-commerce and digital customer experience insights to carry you through the weekend. Enjoy:

  1. A recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, looked at “What Amazon’s Jeff Bezos Can Teach You About Digital Marketing.” Which, to be fair, is mostly about disruption. As Bezos once famously said, “Your margin is my opportunity.” The key is to ensure he doesn’t disrupt you.
  2. While we’re talking about Amazon, Business Insider reported that “Amazon Plans to Open up to 100 Pop-Up Stores in US Shopping Malls by Next Year” to shorten the time it takes to put products in their customers’ hands. This is a really big deal, actually, as it helps Amazon solve for the “last mile” and same-day delivery problem.
  3. And, on a highly-related note, the Wall Street Journal has a fascinating article that shows “E-Commerce Is a Boon for Rural America, but It Comes With a Price.” Very interesting read.
  4. One last Amazon story from Bloomberg says that “Amazon Wants Live Sports Streaming Rights.” This is likely a sign of how important Amazon consider Prime membership to its business since, according to GeekWire, “members spend $1,500 a year on average, compared to non-members who spend about $625 a year.” I’d be investing like crazy in content too.
  5. Shifting gears ever so slightly, Econsultancy has a great piece that asks “How Can Retailers Create More Engaging Mobile Experiences In-Store?” Very well worth your time.
  6. Speaking of customer experience, McKinsey created “The CEO Guide to Customer Experience” that you’ll want to check out — and that you’ll want to share with your CEO.
  7. Continuing with this theme, another recent episode of Thinks Out Loud asked “Is Customer Experience the Future of E-commerce?” The quick answer is “yes,” but be sure to give a listen to the whole thing to see how it applies in your world.
  8. Of course, getting customer experience right takes some work. As CMS Wire just said “Digital Customer Experience Isn’t Child’s Play. Just Ask Lego.” Good stuff.
  9. Another Thinks Out Loud episode explained “How to Connect Customer Data and Customer Experience” in some detail. Be sure to give it a listen.
  10. Finally, let’s wrap up this list of 10 terrific e-commerce and digital customer experience insights with one last Thinks Out Loud entry on this same topic claimed “The Future of Digital Arrived Last Week.” Why not give it a listen to see what that means for you?

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

September 15, 2016

The Future of Digital Arrived Last Week (Thinks Out Loud Episode 177)

September 15, 2016 | By | No Comments

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The Future of Digital Arrived Last Week (Thinks Out Loud Episode 177): Woman wearing wireless headphones

The Future of Digital Arrived Last Week (Thinks Out Loud Episode 177) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 19s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

September 7, 2016

Content Marketing is a Powerful Hammer But Not Everything’s a Nail (Thinks Out Loud Episode 176)

September 7, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Content Marketing is a Powerful Hammer But Not Everything is a Nail: Man holding a large hammer

Content Marketing is a Powerful Hammer But Not Everything’s a Nail (Thinks Out Loud Episode 176) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 36s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

September 4, 2016

6 Quick Hotel Distribution and Digital Marketing Insights: Hospitality Marketing Link Digest

September 4, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


6 Quick Hotel Distribution and Digital Marketing Insights: Hospitality Marketing Link DigestHey, Big Thinkers! Hope you’re having a fantastic holiday weekend. When you start prepping for the beginning of the week, how about you take a few moments and review these 6 quick hotel distribution and digital marketing insights for this week’s Hospitality Marketing Link Digest. Enjoy:

  1. We collected this list of “10 Great Hotel Direct and OTA Distribution Posts” as part of the Hospitality Marketing Link Digest series a couple weeks ago that’s absolutely worth checking out as you prep for your 2017 planning.
  2. While we’re talking about distribution, Kiran Sunny over on HospitalityNet looked at “Distribution vs Profitability and The Future of Hotel Revenue Management.” Great read.
  3. Continuing the theme of distribution and (ideally) driving direct reservations, EyeForTravel reports that “IHG Puts Digital, Direct Bookings and Loyalty First” and offers some excellent insights on how to do the same for your property.
  4. Tnooz has a round-up of “A Few Stats on the State of Digital Travel Marketing” that you’ll want to review.
  5. Duetto interviewed our own Tim Peter on “The Promise of Digital Marketing for Hotels.” Great stuff, if we do say so.
  6. Finally, don’t miss these “5 Must-See Hotel Marketing Missives” also from the Hospitality Marketing Link Digest series to wrap up these 6 quick hotel distribution and digital marketing insights. Well worth your time.

By the way, if you’re in the New York City area on September 13, Tim Peter of Tim Peter & Associates will be joining Cindy Estis Green of Kalibri Labs and Calvin Anderson of Duetto Research to discuss Using Your Own Data at HSMAI NYC’s September breakfast meeting. You can register here if you’re available to attend. You won’t want to miss this one.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

September 2, 2016

One Dozen Long-Weekend Digital Marketing Links You’ll Love: E-commerce Link Digest

September 2, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


One Dozen Long-Weekend Digital Marketing Links You'll Love: E-commerce Link Digest

Hey, Big Thinkers! Hope you’re off to enjoy a fantastic long holiday weekend. I won’t bother you with any fancy setup and instead will just offer you this list of one dozen long-weekend digital marketing links you’ll love. Enjoy:

  1. We asked “Is It Time for Your Website to Die?” in a recent episode of Thinks Out Loud, our weekly e-commerce and digital marketing podcast. The answer’s worth checking out.
  2. Brand Quarterly took a good look at how you can “Achieve World Domination: Develop Your Cross-Border E-Commerce Strategy” that you won’t want to miss.
  3. Another recent post from here on the blog uncovered “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
  4. eMarketer reports that “Smartphone Usage Among Millennials Varies Globally.” That’s true: It varies from a big percentage to a huge percentage. In any case, most millennials around the globe use smartphones.
  5. Marketing Charts notes that “The Typical Millennial Age Range is Fairly Wide. Within It Are Varying Social Media Preferences.” This one’s a little bit different than smartphone adoption and bears looking at more closely, depending on the makeup of your customer groups.
  6. The massive adoption of smartphones among millennials represents just one of the reasons “Why I’m Bullish on Mobile Payments and Messaging.”
  7. While we’re on the topic of payments, you might want to check out “A Quick Snapshot of the State of Mobile Payments” that we put together for you.
  8. In either case, it’s important to remember, “Don’t Get Hung Up On Smartphones: Put Your Customer First.”
  9. On that front, Business2Community explores the “Digital Retail and eCommerce Marketing Trends That Are Changing the Game in 2016 and Beyond.”
  10. And Forbes takes a fairly long look at how “One Year On, Westfield Bespoke, The Retail Tech Space Piloted In San Francisco, Is Winning.” Pardon the interstitial when you head over there. But trust me, the article is really worth your time.
  11. Putting all these trends together matters, because as eMarketer data shows, “Consumers Demand More Multichannel Customer Service.” The point is, “customer experience” isn’t mobile or retail or digital or e-commerce alone. It’s all of these things, every touchpoint, combined. And that’s why, when people ask me, “Will E-commerce Kill Retail?” I always answer, “No. At least not if you do it right. ”
  12. And so we’ll close out this list of one dozen long-weekend digital marketing links you’ll love with MIT Sloan’s look at “Aligning the Organization for Its Digital Future.” Because, ultimately, that’s something we’re all going to have to do to move forward and succeed.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

August 28, 2016

7 Surprising Hotel Marketing Insights: Hospitality Marketing Link Digest

August 28, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


7 Surprising Hotel Marketing Insights: Hospitality Marketing Link DigestHey, Big Thinkers! Hope you’re having a fantastic late summer weekend, enjoying some quality time with friends and family. As you get ready for a big week ahead, be sure to check out these 7 surprising hotel marketing insights from the past week. Enjoy:

  1. Tnooz talks with the founders of ALICE, who think hotel operations could learn from innovation in other industries. (I’ve met with company founder Alex Shashou and agree they’re onto something here).This exchange highlights their point of view on why service matters brilliantly:

    “Alex: Have you ever given a TripAdvisor review?
    Tnooz: Yup.
    Alex: Did you write about your booking experience?
    Tnooz: No, I wrote about the service at the property.”

  2. Fox News makes its first appearance here in the Link Digest, asking “Are Travelers Losing the Hotel Booking Wars?” Um… yes. Yes, they are.
  3. Why are travelers losing the hotel booking wars? Well, for starters check out “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.”
  4. If you want to help travelers win instead — to say nothing of your property — be sure to check out these “3 Myths About Hotel Direct Revenue You Must Stop Believing.”
  5. You’re not just competing with OTA’s anymore, of course. According to HotelMarketing.com, “Airbnb Is On Pace to Become World’s 4th Largest Online Travel Company.” That’s worth paying attention to as we go forward.
  6. Speaking of Airbnb, this recent post asks “What Business Is Airbnb In? Hotels? Or Hospitality?” Check it out when you get a chance to see why that matters for your property.
  7. Finally, don’t miss these “8 Outstanding Insights: the Top Travel Marketing Posts of Summer, 2016” and these “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)” for more insights to help you manage your business heading into fall.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

August 26, 2016

A Dozen Digital Strategy Trend Posts You’ve Got to See: E-commerce Link Digest

August 26, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Hey, Big Thinkers! Hope you’ve had an excellent week. Let’s add to it with this round-up of a dozen digital strategy trend posts you’ve got to see. Enjoy:
A Dozen Digital Strategy Trend Posts You've Got to See: E-commerce Link Digest
  1. eConsultancy kicks things off with this look at “Five Ways Artificial Intelligence Can Help Marketers Enhance the Customer Experience.” Great stuff, especially when you consider that “Customer Experience May Be the Future of E-commerce.”
  2. While we’re on that topic, you should check out this Mobile Commerce Daily piece that argues “Customer support is your brand’s untapped secret weapon.”
  3. Marketing Charts also supports that notion with data that shows “Customer-Centricity At the Heart of Digital Strategies, Say Global Execs.”
  4. I know I posted this last week in our round-up of “9 Necessary Marketing and E-commerce Insights” but this list of the “Top 100 Sites for Marketers” from Cision is just too good to ignore.
  5. Variety took a look at “What’s Behind Disney’s $1 Billion Major League Baseball Digital Deal?” that you’ll so want to read.
  6. And on a highly-related note, check out this post that demonstrates “Digital Video is Taking Over: These 5 Data Points Prove It.” Worth a read.
  7. The German edition of Business Insider has a cool report “The Fintech Ecosystem Report: Measuring the Effects of Technology on the Entire Financial Services Industry” that also shows “Why I’m Bullish on Mobile Payments and Messaging.”
  8. I’ve got two vaguely conflicting pieces up next for you. The first from Jean-Louis Gassee at Monday Note talks about “The Internet of Poorly Working Things,” while this Business Insider post outlines “11 Reasons to Be Excited About the Future of Technology.” Both are worth your time.
  9. Mobile Commerce Daily asks a critical question for modern marketing, “Is Your Location Data Actionable?” as well as some advice for how to make it so.
  10. These “8 Excellent E-commerce and Digital Strategy Insights” from our E-commerce Link Digest series is well worth checking out.
  11. CMO Australia asks “What Skills Do CMOs Need to Drive the Future Marketing Function?” Great stuff.
  12. And, if all this stuff has you worried about how to keep up, you should also take a look at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” that we put together for you a few weeks back.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: