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Tim Peter

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December 31, 2014

15 Key Mobile and E-commerce Trends to Prep You for 2015 – Thinks Out Loud Episode 104

December 31, 2014 | By | No Comments

Key trends for 2015

15 Key Mobile and E-commerce Trends to Prep You for 2015 – Headlines and Show Notes

  1. The Future of E-commerce and Mary Meeker’s 2014 Trends – Thinks Out Loud Episode 74 — May 28, 2014
  2. Why Mobile Commerce Will Be Even Bigger Than You Think – Thinks Out Loud Episode 76 — June 11, 2014. Key point: Because mobile is always at hand. It’s shaping customer behavior. Almost half of all purchase decisions today are already mobile influenced.
  3. Should Your Mobile Marketing Strategy Focus on Apps or the Mobile Web? Thinks Out Loud Episode 69 — April 10, 2014. Examples of businesses using apps well. Also reviews great mobile web experiences.
  4. Why Mobile Commerce Will Win – Thinks Out Loud Episode 102 — December 10, 2014. The rise of millennials and their influence on mobile e-commerce.
  5. Why Mobile First Just Became Mobile Now – Thinks Out Loud Episode 71 — April 30, 2014. Proctor & Gamble’s big move to mobile and social.
  6. Scary Changes Coming to Marketing – Thinks Out Loud Episode 96 — Octover 29, 2014. Increasing influence of Moore’s Law, Kryder’s Law, and Butters’ Law. Changes in payments. And big shifts in demographics.
  7. What Does “It’s All E-commerce” Really Mean? Thinks Out Loud Episode 77 — June 18, 2014. Demographic shifts.
  8. Why Your Customers’ Privacy Matters to Your Marketing – Thinks Out Loud Episode 68 — April 2, 2014. Exactly what is says on the tin.
  9. Internet Marketing to Make You Happy – Thinks Out Loud Episode 64 — March 5, 2014. Using emotion and storytelling in digital marketing.
  10. The Biggest Trends Driving E-commerce: Thinks Out Loud Episode 98 — November 12, 2014. Recap of trends.
  11. Is E-commerce Innovation Over? Thinks Out Loud Episode 97 — November 5, 2014. No. Along with some ideas and trends that will influence e-commerce, m-commerce, and innovation overall.
  12. Internet Marketing to Millennials (Gen X and Boomers Too) – Thinks Out Loud Episode 65 — March 12, 2014. Tips and advice for targeting key demographics in mobile and digital.
  13. How Big is E-commerce Anyway? Thinks Out Loud Episode 67 — March 26, 2014. Big.
  14. Mobile, Millennials and More: E-commerce Trends 2015: Thinks Out Loud Episode 99 — November 19, 2014. Great round-up of trends affecting mobile, marketing, and millennials.
  15. How Mobile Makes E-commerce Physical – Thinks Out Loud Episode 72 — May 7, 2014. Early look at the integration of mobile and physical spaces. There is no “offline” any longer.
  16. You might also enjoy the slides from my recent webinar, Digital Marketing Directions: Key Trends Driving Your Marketing Next Year,:

    Contact information for the podcast: podcast@timpeter.com

    Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

    Running time: 18m 7s

    You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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December 29, 2014

14 Key Concepts for Next Year: The Top Posts of 2014

December 29, 2014 | By | No Comments

Top posts of 2014

Millennials and mobile highlight key trends in the top posts of 2014

I know that 2014 isn’t quite over yet. We’ve still got all that madness around New Year’s Eve later this week. But now is as good a time as any to round-up the top posts from the past year to see what you and your fellow Big Thinkers found most interesting, enlightening, and useful.

As with last year’s list, a textual analysis of keywords highlighted some common themes across all the popular posts, including:

  • Mobile
  • Millennials
  • Trends
  • And, of course, e-commerce, digital marketing, and strategy

So, if you’re really curious about the trends your fellow Big Thinkers care about, learn all you can about the trends shaping digital marketing and e-commerce strategy, in particular for your mobile customers and Millennials (which, increasingly, represent the same group). Happily, this round-up of posts covers that whole set quite nicely. Now let’s get on with the list:

  1. The biggest post of the year asked “Is Google+ Dead, Dying, or Something Else Altogether?” The fact that this was this year’s most popular post might give you a hint about the answer. But check out the full post when you have a moment anyway.
  2. Although this next post only appeared in mid-October, “Will E-commerce Kill Retail?” rocketed to the top of the list. The reality of the relationship between e-commerce and retail gets a little complicated; but, this seems to have helped make it a little easier to understand. You might also want to check out a related item, “Retailers Lose 32% of Shoppers to In-Store Mobile Use. Or Do They?”, for more detail on the topic.
  3. While this next one is an item from our weekly Travel Tuesday series, this look at “How to Use Emotion and Storytelling in Digital Marketing” works no matter what industry you’re in. Oh… and, don’t worry, we’ll have a full list of the top Travel Tuesday posts for you tomorrow.
  4. The next item on our list uncovers “The Shocking Truth About Millennials and Digital Media.” A very popular post about a very important topic.
  5. “Want Proof that Mobile Drives Purchases?” Even better, it delivers.
  6. Every year or two, we all look forward to Mary Meeker’s Internet trends report. We broke down the 2014 report on a very popular installment of our weekly marketing and e-commerce podcast, Thinks Out Loud, in an episode called “The Future of E-commerce and Mary Meeker’s 2014 Trends.” Really good listen when you have a moment.
  7. We have to go way back to last January for the next item on the list. This one explores “What Your Customers Expect from Mobile and E-commerce in 2014.” And don’t worry. You can look forward to an update for 2015 in the next couple of weeks.
  8. Two related posts, “7 Reasons E-commerce Growth Has Nowhere to Go But Up” and “The Little-Known Factors Behind E-commerce Growth in 2015″ were equally popular among your fellow Big Thinkers last year. The fact that they help explain the overall trends driving e-commerce growth next year likely played a big role in pushing them up the list. And the fact that most of these trends continue to hold steady as we head into the New Year will likely keep them there.
  9. This look at “Will Millennials Use Email?” helps unravel the sometimes complicated relationship between an increasingly important demographic segment and a long-time marketing tactic. Definitely worth a look as you head into 2015.
  10. Another Thinks Out Loud episode helps round out the top 10 posts. Episode 62 of the weekly series explains “Why Friction-Free E-commerce Matters.” And Episode 99 of the podcast, which looked at “Mobile, Millennials and More: E-commerce Trends 2015,” makes an outstanding companion piece. Be sure to give them a listen as you head into 2015.
  11. Coming in at #11 is this item from April that asked “What Can Proctor & Gamble Teach You About the State of Digital Marketing?” P&G is among the world’s biggest advertisers and represents mainstream thinking around marketing and advertising as much as any other company. So, when they shift their budget heavily towards mobile and social channels, that says a lot about where the overall market is headed.
  12. Speaking of where the overall market is headed, search remains a critical component of any marketing strategy. But what makes search work today? This look at “What Google Won’t Tell You About Search Engine Marketing” can help you sort that out.
  13. Want more insights about Millennials to set you up for success in 2015? Then check out “For Millennials and Gen X, There’s No Such Thing as Offline.” You’ll be glad you did.
  14. Finally, we close out the round-up of the top posts of 2014 with a personal favorite, which asks “What Makes You Think Your Customers Care About You?” If you care about your customers — and I know you do — you really ought to give this one a long look.

You should also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

And, finally, you might want to take a look at some of the best e-commerce, mobile commerce, and digital marketing posts from 2014 that didn’t quite make the list, including:

Tim Peter

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December 18, 2014

Search Engine Marketing, Inc. (3rd Edition) by Bill Hunt and Mike Moran: Book Review of the Week-ish

December 18, 2014 | By | 2 Comments

You know why Google names all its search engine updates — Panda, Penguin, Hummingbird, etc. — after animals? Because keeping up with search engine marketing is a frickin’ zoo. Just when you think you’ve figured out how it all works, Google goes and changes the rules. Again.

Happily, Bill Hunt and Mike Moran’s newly updated “Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Website (3rd Edition)” can really help you stay on top of not just the latest changes, but also the underlying logic behind what really makes pages perform well in search. This updated classic provides the right mix of search engine marketing fundamentals, strategic insights, and practical knowledge to help you think about how to make search work for your business no matter what changes Google makes.

If you’re just starting out with search engine marketing, you’ll appreciate the easy, conversational style and clear explanations Hunt and Moran offer, laying out a straightforward, yet scalable framework you can apply to your marketing activities. At the same time, those of you who’ve been around the block a time or two will find new insights into how to increase the value of your search marketing efforts for your business.

I’ve known Mike Moran for a number of years and consider him both a friend and mentor. The same traits that make him a great guy to know — intelligent, funny, and genuinely interested in helping people grow — shine through in this latest edition of “Search Engine Marketing, Inc.”

You can expect Google to continue to change its algorithms and enhance the features of its signature search engine all throughout 2015. But with knowledge as valuable as what’s offered in “Search Engine Marketing, Inc.” in your hands and in your head, you’ll be able to handle Google’s zoo next year and beyond. Grab a copy today.

Interested in learning more about search engine marketing, e-commerce, and digital marketing overall? Check out some of our past posts on those topics, including:

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Tim Peter

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December 14, 2014

7 Remarkable Posts about Mobile Marketing in Travel: Hospitality Marketing Link Digest

December 14, 2014 | By | No Comments

Travel guests mobileLoads of good stuff to catch up on from the past week in the world of hotel and hospitality marketing and e-commerce. For instance, take a moment to check out these 7 remarkable posts about mobile marketing in travel. You’ll be glad you did. Now let’s get on with the links:

  1. Hotel Marketing reports that the OTA’s hotel play pays off leading to double-digit gains. What’s interesting to note is that hotels now comprise almost half of all OTA revenues and are expected to increase to over half in the next few years. I’d encourage hotel marketing, distribution, and revenue managers to consider that a point of leverage in negotiations with OTA’s going forward.
  2. One reason OTA’s seem to be doing so well is their willingness to innovate. Hotel Marketing says Priceline is the first major OTA to integrate Apple Pay. Apple Pay and its competitors like Google Wallet represent a real game-changer for mobile commerce, so expect much more of this in the months to come.
  3. Mobile’s importance will continue to grow for hospitality and travel marketers. In fact, the latest episode of Thinks Out Loud explains why mobile commerce will win in the long-term. It’s already gained enough traction that I don’t think it’s too soon to say it’s all m-commerce (that’s “mobile commerce,” if you’re unfamiliar with the phrase.
  4. Given the growth of mobile ini travel marketing, Tnooz explores how travel compares to other industries for mobile use and transactions. It’s a mixed bag, but generally more positive than negative.
  5. Mobile Commerce Daily looks at the changing landscape of mobile commerce and what it means for brands.
  6. This past week, we uncovered 4 signs that hotel marketing’s future is mobile.
  7. Finally, here’s a cool piece of news for your customers on mobile or “traditional” online: Facebook has launched a call-to-action button for business Pages, finally bringing e-commerce directly into the social experience. Long overdue and potentially very useful for your business.

You might also enjoy past Hospitality Marketing Link Digests such as 6 Great Posts About 2015′s Top Travel Marketing Trends, these looks at how hotel distribution is heating up and rising mobile bookings and big data, as well as this recent recap of the 6 Top Travel Marketing Posts from November.

Don’t forget to check out the entire E-commerce Link Digest series, which includes such great information as these 11 Exceptional Reads about E-commerce and Mobile. Good stuff all around.

If you’re interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

You may also want to review the slides and video from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year”:


(And, yes… you can hire me to speak at your next event, too).

And finally, don’t miss our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

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December 9, 2014

4 Signs that Hotel Marketing’s Future is Mobile (Travel Tuesday)

December 9, 2014 | By | No Comments

Hotel marketing's future is mobileFor years, various pundits have proclaimed whatever year we’re about to enter as “the year of mobile.” Not me. I think that ship sailed some time ago. As I noted last January,

“…roughly 90% of all guests researched their travel options online at some point, and half of those conducted some of their research on a mobile device, according to two separate Google studies. “

The coming year won’t be “the year of mobile.” It’s already here. Instead, the coming year will simply reinforce the importance and the value of mobile to your guests as they discover, book, anticipate, and enjoy their stays with you. Want proof? Then check out these 4 signs that hotel marketing’s future is mobile:

  1. Skift highlights the features of Marriott’s new app that, among other things, expands mobile check. Many of the major brands have gotten into mobile in a big way in the last few months. For instance, Accor has started the switch to mobile check-in and Hilton, in addition to using mobile to unlock doors, has upped the ante by allowing frequent guests to choose specific rooms on their mobile app. Mobile will play a big role in shaping guests’ on-property experience in the next couple of years, which will also go a long way to shaping how guests feel about your brand. If 2014 was “the year of mobile,” it’s increasingly likely that 2015-2016 will be the year hotel brands use mobile to reclaim their relationship with their guests from the OTA’s. And that’s a very welcome trend, indeed.
  2. Leonardo has some great insights into the content marketing, mobile and other important hotel marketing trends for 2015 over on its blog, including a cameo appearance from a particular marketing and e-commerce consultant you all might have run across once or twice. The Leonardo post sums up the recent webinar that I participated in, and I’ve included the slides below if you’d like to check those out.
  3. TravelClick outlines 5 mobile strategies with a look at the various myths and realities surrounding mobile marketing for the hospitality industry. Good read and well-worth your time.
  4. Finally, Search Engine Land highlights Google’s official launch of “mobile-friendly” labels in mobile search results. Google knows that the future of the web revolves around providing excellent mobile experiences and plans to let your customers know whether you understand that as well. I think it’s not too soon to update the notion that “it’s all e-commerce” to also say “it’s all mobile commerce” too. The simple fact is that mobile plays an increasingly large role in your guests’ browsing, booking, and loyalty activities (with eMarketer saying mobile will comprise the majority of travel research next year). Whether online or on-property, it’s time to help guests browse, book, and remain loyal to you.

If you’re interested in more, you might also enjoy this coverage of hotel distribution is heating up and rising mobile bookings, big data, and more, as well as this recent recap of the 6 Top Travel Marketing Posts from November.

And if you want to learn even more about the future of hospitality e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

You might also enjoy the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year,” when you have a moment:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

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December 8, 2014

4+ Outstanding E-commerce Insights to Kick Off Your Week

December 8, 2014 | By | No Comments

Mobile payments and other e-commerce insightsWe’re in the thick of the holiday shopping season, so it’s unlikely you’re making many changes to your site. But the data you’re gathering now about customer behavior on your sites and in your stores will provide you excellent insights into how to improve those experiences once your development freeze ends. And continuing to improve your customers’ experience remains important.

Next year will undoubtedly be a huge year for e-commerce and mobile commerce as customers increasingly expect to accomplish their goals on any device, in any location, at any time. To help set you up for success in this rapidly changing space, I’ve rounded up the following 4+ outstanding e-commerce insights. Check ‘em out and see how you can apply the lessons in your business.

  1. First off, there’s a really good post from our old friend Linda Bustos at GetElastic that lists 8 tactics of high converting e-commerce sites. The folks at GetElastic also break down the implications of omnichannel vs multichannel for the store of the future. What’s important to note — and something I’ll talk about further in just a minute — is how the introduction of mobile into e-commerce has created a hybrid shopping experience for your customers. You can’t just focus on improving their experience in any one channel to optimize conversions; you must also ensure that their experience works across channels as well. Happily, if you pay attention to where your customers actually need assistance, the specific optimizations aren’t as difficult as they may seem at first glance.
  2. Backing up that thought, Marketing Charts highlights marketers’ most valuable — and difficult — conversion rate optimization methods. Marketing Charts also discovers the types of data marketers are using for personalization along with its impact on ROI and says that 1 in 3 marketers report “major uplift” in SEM conversion rates from personalization. Which, if you think about it, makes a lot of sense. It makes it a lot easier to improve conversion when you know who you’re talking to.
  3. To help you personalize your customers’ experience, consider incorporating social data into the mix. Business Insider recaps data that shows social commerce drives conversions. Which really shouldn’t surprise long-time readers here since we’ve mentioned a few times that, at its core, all marketing is social.
  4. Finally, make sure you don’t ignore mobile. Mobile’s increasing share of e-commerce traffic and revenues (something we looked at in this past week’s e-commerce link digest), underscores why it’s probably not too soon to say that it’s all m-commerce. Want more signs that’s becoming true? eMarketer says that Amazon’s visual search app ‘turns the world into a hyperlink.’ Remember, it doesn’t matter whether Amazon wins or not. The trend remains clear: the growth of mobiles, wearables, usables, and invisibles will significantly shape e-commerce in the coming years. Google knows it and, rightfully, fears it. They’re making a number of changes to improve monetization of traffic — changes that may drive up your costs. And, bringing us full circle, those changes underscore why it’s so important for you to continue working to improve your conversion rate.

Want to learn more? Then check out these 9 Outstanding Marketing Posts to Warm Up Your Weekend: E-commerce Link Digest from our regular E-commerce Link Digest series, and these 10 Exceptional Marketing and E-commerce Essays: The Top Posts from November, too.

You might also want to check out some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Tim Peter

By

December 6, 2014

6 Great Posts About 2015′s Top Travel Marketing Trends: Hospitality Marketing Link Digest

December 6, 2014 | By | No Comments

2015's top travel marketing trendsAs we look forward to next year, take a few minutes and check out these 6 great posts about 2015′s top travel marketing trends. There’s good stuff from eMarketer, Skift, Tnooz, and others to help set you up for success next year. Enjoy:

  1. eMarketer reports that the majority of digital travel researchers will be mobile by next year.
  2. Given the rise of mobile, you might want to check out Tnooz’s look at what’s before mobile first, talking with an engineer about product design.
  3. My recent presentation explored Digital Marketing Directions 2015: 3 Key Trends for Hotel Marketing. I’ve embedded the slides below if you want to check them out. You can also watch a video recap of the presentation in this review that explains what you need to know about hotel marketing in 2015.
  4. Skift thinks that Booking.com’s Work for Marriott is Sneak Peak Into the Future and one of the trends you want to watch heading into 2015. I think they’re probably right.
  5. Skift also has a breakdown of Amazon getting into hotel booking with the launch of its travel site and what it means for your business. Good stuff.
  6. Finally, since we’re talking about big trends to watch in 2015, pay attention to this post on eMarketer that asks how loyal are millennial travelers? Millennials will make up an increasing share of your guests over the next few years, especially as the economy continues to recover. The eMarketer outlook provides a good sense of what you need to do to capture your share of this somewhat fickle demographic.

You might also enjoy past Hospitality Marketing Link Digests such as these entries on how hotel distribution is heating up and rising mobile bookings, big data, and more, as well as this recent recap of the 6 Top Travel Marketing Posts from November.

If you’re interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

And, as promised, here are the slides I’d mentioned:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

December 5, 2014

5 Must-See Black Friday and Cyber Monday Trends: E-commerce Link Digest

December 5, 2014 | By | No Comments

Mobile ecommerce handThe numbers are starting to come in for Thanksgiving, Black Friday, and Cyber Monday. And, overall, they say some really good things about e-commerce, mobile commerce, and digital overall. Here is a round-up of 5 Must-See Black Friday and Cyber Monday trends — and some solid analysis, too — from around the web this past week. Enjoy:

  1. Marketing Charts offers up its Thanksgiving Day and Black Friday e-commerce results, which were pretty great overall. Even better were the Cyber Monday results that showed Cyber Monday was the heaviest e-commerce day yet.
  2. According to TechCrunch and IBM, Thanksgiving online sales up 14% with one-third of sales on mobile and led by iOS. The whole “Android vs. iOS debate” lingers in e-commerce circles. I say ignore that debate. What really matters is what your data and your customers tell you.
  3. Speaking of mobile commerce, the latest episode of my e-commerce and digital marketing podcast, Thinks Out Loud, explains why it might be time to say it’s all m-commerce. Definitely worth a listen when you get a moment.
  4. In a bit of a surprise, Quartz tells us that, mo, Amazon is not opening a physical store in New York for the holiday shopping season. I’ll admit that I paid lots of attention to that story when it first broke. Not sure if the earlier reports were wrong of if Amazon changed its mind. I’ll keep you posted if I hear more.
  5. Finally, Search Engine Land reports that paid search revenue gains outpaced retailer ad spend on Black Friday, Cyber Monday. Given the rising costs of paid search acquisition, that’s truly welcome news for a change.

If you’re interested in more, check out these 9 Outstanding Marketing Posts to Warm Up Your Weekend: E-commerce Link Digest from our regular E-commerce Link Digest series, and these 10 Exceptional Marketing and E-commerce Essays: The Top Posts from November, too.

You might also want to check out some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Tim Peter

By

December 2, 2014

6 Top Travel Marketing Posts from November (Travel Tuesday)

December 2, 2014 | By | No Comments

Young couple travelingWell, we’ve got just a few weeks left before we reach 2015, Big Thinkers. But before we get there, let’s take a moment to look back as we do each month at the top travel marketing posts from the last 30 days. Without any further ado, here’s the list of 6 top travel marketing posts from November that you all liked, linked, and shared. Enjoy:

  1. It’s no secret that posts about trends tend to prove popular, which explains why this look at “Digital Marketing Directions 2015: 3 Key Trends for Hotel Marketing” leads off this month’s list of top posts.
  2. Another huge Travel Tuesday post from November is this post that explained “How To Use Your Hotel Data to Drive Growth.” Good stuff, well worth your time when you have a moment to check it out.
  3. The ongoing Hospitality Marketing Link Digest brings you the next post on this list, a round-up of “6 Awesome Travel Marketing Headlines You Might Have Missed.” I know it says it right in the title, but truly awesome stuff from a great group of travel marketers.
  4. Another Hospitality Marketing Link Digest makes the list at #4, this time with a collection of “5 Fantastic Travel Marketing Posts.” Worth a look.
  5. If you’re like last month’s readers, you’ll enjoy this look at “What You Need to Know About Hotel Marketing in 2015,” which enters the list at #5.
  6. And, finally, take a moment to review these “5 Excellent Travel Marketing Posts You Might Have Missed” from the Hospitality Marketing Link Digest series that closes out this month’s top posts. You’ll be glad you did.

If you’re looking for more link goodness, you might want to review last month’s “7 Key Travel Marketing Posts from October” and these “12 Outstanding Travel Tuesday Posts.” Plus you might enjoy these Hospitality Marketing Link Digests from the last few months, including “Hotel Marketing Trends for the Year Ahead” and “6 Amazing Travel Marketing Posts.” Check ‘em out when you get a chance.

If you’re looking for more to hold you over to next week, check out these “6 Excellent Marketing Posts for a Chilly November Weekend,” the “9 Mobile Marketing and E-commerce Must-Reads for This Week,”, “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October” or any of our ongoing E-commerce Link Digest series. Good stuff all over the place to help you fight off the chill.

Want to learn even more about how guests’ changing behavior shapes e-commerce and marketing? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year”:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

November 30, 2014

10 Exceptional Marketing and E-commerce Essays: The Top Posts from November

November 30, 2014 | By | No Comments

Dream bigIt’s time once again, Big Thinkers, to round up the top posts from the past month and see what you all read and reviewed, liked and linked, Tweeted and, um… well, that you shared, anyway. Without further ado, here are the 10 exceptional marketing and e-commerce essays: the top posts from November. Enjoy:

  1. OK, I don’t normally do this. But given that two posts from late October, which asked “Will E-commerce Kill Retail?” and highlighted “The Little-Known Factors Behind E-commerce Growth in 2015″ ran away with the traffic this month, it seemed disingenuous not to include them. The “Little Known Factors” post had 50% more traffic in November than the #2 item on this list and “Will E-commerce Kill Retail?” had more than 3 times as many views as “Little Known Factors.” So, there you go.
  2. The top post actually from November was Episode 99 of Thinks Out Loud, our weekly marketing and e-commerce podcast, which uncovered key facts about “Mobile, Millennials and More: E-commerce Trends 2015.” And, don’t let the top item on this list fool you. Episode 99 got a ton of traffic, too. Well worth a listen when you get a chance.
  3. Next up, I asked (and answered), “Is Your Industry Immune to E-commerce Disruption? Um… No.” Very popular topic all month long.
  4. An installment in the E-commerce Link Digest series called “6 Excellent Marketing Posts for a Chilly November Weekend” entered this past month’s list at #4. And, as the title says, it really is a great collection of 6 excellent marketing posts. Check it out.
  5. Yet another E-commerce Link Digest comes in at #5, this one a group of “9 Mobile Marketing and E-commerce Must-Reads for This Week.” Good stuff.
  6. MediaShower interviewed me a few weeks back about “Search, Mobile, and Responsive Design.” The full interview is worth a read and it locks down the #6 slot this month.
  7. Another episode of Thinks Out Loud, “The Biggest Trends Driving E-commerce: Thinks Out Loud Episode 98,” examines a number of trends you’ll want to watch in 2015. Be sure to give it a listen (and subscribe to the whole series), when you have a moment.
  8. Episode 97 of Thinks Out Loud comes in strong at #8. This episode asks, “Is E-commerce Innovation Over?” Spoiler: No. But only if you do the right things to keep it that way. Be sure to check out the whole episode to find out what those right things are.
  9. Yet another E-commerce Link Digest, “9 Outstanding Marketing Posts to Warm Up Your Weekend,” was the 9th most popular post this past month.
  10. And, finally, the 100th episode of Thinks Out Loud rounds out this month’s list of the top posts. This episode took a long look at “What Google Fears.” The answer just might surprise you.

I know, I know. You still want more, don’t you? Well, be sure to check out collections of prior months’ top posts like “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October” and “8 Crucial Marketing and E-commerce Posts: The Top Posts from September”, individual posts like “The Demographic Realities Driving Mobile Commerce,” or further entries from the E-commerce Link Digest series such as “8 Scary Good Reads: E-commerce Link Digest” and “13 Thrilling Thanksgiving Weekend Thinks Posts: E-commerce Link Digest.” They’re all worth your time and will help you improve your overall e-commerce and digital marketing results next year.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including: