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Tim Peter Thinks

Tim Peter

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May 30, 2018

The Lessons Marketers Must Learn From GDPR (Thinks Out Loud Episode 219)

May 30, 2018 | By | No Comments

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The Lessons Marketers Must Learn From GDPR (Thinks Out Loud Episode 219)

The Lessons Marketers Must Learn From GDPR (Thinks Out Loud Episode 219) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 48s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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May 4, 2018

9 New Insights Into How AI Will Shape Sales and Marketing: E-Commerce Link Digest

May 4, 2018 | By | No Comments

9 new insights into how AI will shape sales and marketingLooking to drive results for your business? Click here to learn more.


¡Hola, Big Thinkers! The boss is enjoying some sun, sand, and surf in sunny Mexico, so we hope you won’t object while we skip the setup this week and jump straight into this week’s round-up of 9 new insights into how AI will shape sales and marketing. Enjoy:

  1. Steve Zakur at SoloSegment wrote a really cool piece that explores the myth of automation and why it’s important to have humans in the loop. You’ll definitely want to check that one out. Steve’s post makes a fantastic companion to our look at why AI won’t steal your job but smart people who put AI to work will.
  2. MarTech Today has published the CMO’s guide to AI’s marketing impact for 2018 that’s well worth your time.
  3. One of the first things you’ve got to get right in AI is clean data, as Harvard Business Review says. They point out that if your data is bad, your machine learning tools are useless. And that’s the truth.
  4. Mike Moran made a similar suggestion in our discussion on the future of content marketing, search, and digital.
  5. Emarketer released new research that shows, despite its promise, marketers struggle to integrate AI into their workflow. That’s undoubtedly something marketers will need to address since “…[survey respondents] indicated… one of the main benefits of AI is more productivity and time savings, the top advantage cited was… it provides a better understanding of the customer.” And those benefits are too important for sophisticated marketers to pass up.
  6. Given these changes, the Sloan Review from MIT’s Sloan School of Management states that the time for retraining is now. I couldn’t agree more. In fact, we’ve put together this look at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” and noted that “in digital marketing, practice does not make perfect. perfect practice makes perfect” more than once.
  7. Persado offered up another way to improve with its tips on what to look for in an artificial intelligence and machine learning company as a marketer that you’ll want to check out.
  8. If you’re still not convinced of the important role AI will play in marketing in the coming years, be sure to check out this look at where AI will affect sales and marketing first—and most and these 7 ways you can use AI in B2B sales and marketing right away.
  9. And, finally, you’ve got to check out this set of 11 extraordinary insights into AI and e-commerce from the past week to wrap up these 9 new insights into how AI will shape sales and marketing.

Have a fantastic weekend, Big Thinkers. Catch you back here next week!

If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

March 9, 2018

Marketing at the Speed of Digital (Thinks Out Loud Episode 215)

March 9, 2018 | By | No Comments

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Marketing at the Speed of Digital (Thinks Out Loud Episode 215): Customer using mobile phone in store

Marketing at the Speed of Digital (Thinks Out Loud Episode 215) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 54s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

January 26, 2018

11 Outstanding Insights Into AI and Digital Marketing: E-commerce Link Digest

January 26, 2018 | By | No Comments

Looking to drive results for your business? Click here to learn more.


11 outstanding insights into AI and digital marketing: AI-powered VR in store

Howdy, Big Thinkers! Not a lot of setup this week. But don’t miss these 11 outstanding insights into AI and digital marketing we’ve rounded up for you. Enjoy:

    1. Miro Walker has a great piece on CMO.com that suggests, because of the rise of AI, personalization, improved CX and other reasons, 2018 is the year to abandon your comfort zone for good.
    2. Walker’s advice makes an excellent companion to this look at the 5 top digital trends for 2018 that we highlighted on our e-commerce and digital strategy podcast, Thinks Out Loud, just recently.
    3. While we’re on the topic of AI, Marketing Insider Group explores how AI will make marketing more personalized in 2018.
    4. Really cool thing here. According to Quartz, Google wants to make building an AI algorithm as easy as drag and drop. Quite an accomplishment if they can pull it off.
    5. The Harvard Business Review askshow AI will change work and offers 5 schools of thought on what that will look like.
    6. Similarly, The Future of Commerce says that the future of customer service = the best of man and machine. I couldn’t agree more.
    7. On a related note, don’t forget that AI won’t steal your job. Smart people who put AI to work will.
    8. You might also want to check out these 7 ways you can use AI in B2B sales and marketing and this examination of where AI will affect sales and marketing first… and most.
    9. One area that’s going to change a ton thanks to AI is search. That’s why Search Engine Land outlines the technology behind AI in PPC.
    10. All of this makes it understandable that you’d ask, whether voice, VR, AR, and AI represent hype or hope for marketers.
    11. Finally, let’s round out this list of 11 outstanding insights into AI and digital marketing with a set of 9 amazing posts connecting AI and marketing.

    Have a fantastic weekend, Big Thinkers. Catch you back here next week!

    You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

    Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

January 25, 2018

Where AI Will Affect Sales and Marketing First. And Most (Thinks Out Loud Episode 211)

January 25, 2018 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Where AI will affect sales and marketing first: Woman using AI to analyze data quickly

Where AI Will Affect Sales and Marketing First. And Most (Thinks Out Loud Episode 211) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 23s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.