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Tim Peter Thinks

Tim Peter

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January 20, 2017

9 Great Posts Focused on Digital Transformation, Strategy, and AI: E-commerce Link Digest

January 20, 2017 | By | No Comments

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9 Great Posts Focused on Digital Transformation, Strategy, and AI: E-commerce Link Digest

Hey, Big Thinkers! No big setup today, folks. Just a quick list of 9 great posts focused on digital transformation, strategy, and AI. Enjoy:

  1. Leading off, CMO.com talked with Luca Cavalcanti, the digital channel director of the large Brazilian bank “Bradesco, About How They Take On Digital Transformation.” Good stuff.
  2. Continuing with the digital transformation theme, Econsultancy lists “Five Things to Include in Your Digital Transformation Playbook” that you won’t want to miss.
  3. A recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast, looks at “Why Digital Transformation Matters for Your Business.” Be sure to check it out.
  4. Ars Technica has a great piece called “‘OK Facebook’ — Why Stop at Assistants? Facebook Has Grander Ambitions for Modern AI” that’s worth a read.
  5. On a related note, Geekwire reports on a group of entrepreneurs who’ve launched a “New $27 Million Fund Backs AI Research for the Public Interest” that may influence where AI goes in the future.
  6. Keeping the AI topic going, we put together this collection of “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” for you.
  7. Changing gears, Marketing Week has a fantastic piece on how to “Build the Marketing Team of the Future” that is well worth your time.
  8. Of course, keeping ahead of the competition involves improving your own skills, too. So give a listen to “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” when you get a moment.
  9. Finally, check out these posts on “3 Trends Driving Your 2017 Digital Strategy” and “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers” too. You’ll be glad you did.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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January 14, 2017

9 Nifty E-commerce and Digital Strategy Notes for the New Year: E-commerce Link Digest

January 14, 2017 | By | No Comments

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9 Nifty E-commerce and Digital Strategy Notes for the New Year: E-commerce Link Digest

Hey, Big Thinkers! Don’t want to take too much time setting things up today, so instead let’s get right to this list of 9 nifty e-commerce and digital strategy notes for the New Year. Enjoy:

  1. Leading off, Fortune reports that this was a “Record-Setting Holiday for Retail: Online Sales Surge to $91.7 Billion,” which, y’know, is a lot.
  2. While we’re talking about e-commerce — though, to be fair, that’s kind of our thing around here — we went ahead and rounded-up this collection of “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” as part of the ongoing E-commerce Link Digest series.
  3. On the content marketing front — see what I did there? — Brand Quarterly explains that “Content Is King… As Long As The Kingdom Is Interested!”
  4. So, speaking of content, check out “Trends for 2017: What Your Content Marketing Strategy Looks Like” from Thinks Out Loud, our weekly e-commerce and digital strategy podcast.
  5. Business Insider put together a list of “The Best and Worst Social Networks, According to a College Student” that’s really cool.
  6. Our own Tim Peter has a post over at Biznology that lists a great set of “New Year’s Resolutions for Digital Marketers” you’ll definitely want to check out.
  7. And while we’re on that topic, you’ll also want to check out this post that asks, and answers, “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
  8. You also won’t want to miss another episode of Thinks Out Loud that looks at “3 Trends Driving Your 2017 Digital Strategy.”
  9. And, finally, be sure to check out these “8 Digital Marketing Insights to Kick-Off 2017 the Right Way,” also from the the E-commerce Link Digest series. It seems like a great way to round out the week, and this list of 9 nifty e-commerce and digital strategy notes for the New Year too, don’t you think?

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

January 12, 2017

3 Trends Driving Your 2017 Digital Strategy (Thinks Out Loud Episode 185)

January 12, 2017 | By | No Comments

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3 Trends Driving Your 2017 Digital Strategy (Thinks Out Loud Episode 185)

3 Trends Driving Your 2017 Digital Strategy (Thinks Out Loud Episode 185) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 15s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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December 22, 2016

Marketing Lessons Learned in 2016 (Thinks Out Loud Episode 184)

December 22, 2016 | By | No Comments

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Marketing Lessons Learned in 2016 (Thinks Out Loud Episode 184)

Marketing Lessons Learned in 2016 (Thinks Out Loud Episode 184) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 38s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

December 14, 2016

Trends for 2017: What Your Content Marketing Strategy Looks Like (Thinks Out Loud Episode 183)

December 14, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Trends for 2017: What Your Content Marketing Strategy Looks Like (Thinks Out Loud Episode 183)

Trends for 2017: What Your Content Marketing Strategy Looks Like (Thinks Out Loud Episode 183) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 37s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

December 4, 2016

6 Travel Marketing Posts Highlighting 2017 Trends: Hospitality Marketing Link Digest

December 4, 2016 | By | No Comments

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6 travel marketing posts highlighting 2017 trends

Hey, Big Thinkers! Welcome to December and to another amazing week ahead as we work our way to the end of the year. To get your week going in a great direction, don’t miss these 6 travel marketing posts highlighting 2017 trends for you. Enjoy:

  1. Leading off, Eddie McGraw at Brand Quarterly takes a look at “How Hospitality And Travel Brands Can Top Review Charts.” Given that we think managing your hotel’s reputation online represents “The Single Most Effective Way to Improve Your Brand’s Digital Marketing,” you’d be right in guessing we think that’s a critically important post for the past week.
  2. Smart Insights lays out its list of “2017 Travel Marketing Trends” that you’ll definitely want to review. You should also take a look at our “2016 Key Travel Marketing Trends Presentation” and our “Digital Marketing Directions 2016: Key Trends Driving Your Hotel Marketing Next Year” for added insight.
  3. One other key trend you’re going to want to watch? Well, “For Travel Marketers, Content is Still King.”
  4. TodayOnline says that “Airbnb Is out to Be the Wechat of Travel Where You Can Do Everything With One App.” That’s really worth paying attention to. You’ll also want to check out our past coverage of Airbnb, including these posts that ask, “What Business Is Airbnb In? Hotels? Or Hospitality?”; “How Safe Are Independent Hotels from Airbnb?” and “Are Hotel Brands Doomed?” Good stuff all around.
  5. For one last trend in this week’s post, Tnooz reports on “Priceline Group’s Prediction of the Rise of Travel Besties: Smart Tech That Understands Traveller Needs.” That’s probably right.
  6. And, finally, we’ll round out this list of 6 travel marketing posts highlighting 2017 trends with these “6 Significant Travel Marketing Posts You Might Have Missed” and this set of “10 Great Hotel Direct and OTA Distribution Posts” to help you through the coming week.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

November 18, 2016

10 Excellent Content, Personalization, and Customer Experience Insights: E-commerce Link Digest

November 18, 2016 | By | No Comments

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10 Excellent Content, Personalization, and Customer Experience Insights: E-commerce Link Digest

Howdy, Big Thinkers! No big setup this week. Instead we’re going to get your right into this list of 10 excellent content, personalization, and customer experience insights from the past week. Enjoy:

  1. Dan Farrell at CMO.com explains why “An Agile Attitude Is Key To Digital Innovation.” We completely agree, having said on a recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, “The Simple Truth? Digital is a Mindset.”
  2. Another CMO.com post outlines new research from Gartner that shows “Marketing Budgets On The Rise As CMO Mandate Grows” that you’ll want to note.
  3. What’s included in that mandate? Well, personalization, for one. And Mike Bainbridge at Brand Quarterly looks into this in his post, “Moving From Experience To Data: Why Personalization Is The Key To Brand Success.”
  4. While we’re on the topic of personalization, another recent podcast episode looked at “Why Digital Demands Personalization and Customer Focus” and another recent post on Thinks laid out “9 Must-Read Personalization Insights to Start Your Week Off Right.”
  5. Shifting gears, Joe McCambley from iMediaConnection asks the critical question, “What Is Content Strategy Anyway?”
  6. Why is that so critical? Well, as we noted recently, this represents one of the key “Trends for 2017: Content Takes Center Stage.”
  7. User-generated content often plays a key role in your content strategy, which makes the fact that “70% Of Consumers Will Leave a Review for a Business when Asked”, according to Search Engine Land, important to note.
  8. And why do reviews matter? Well, as we’ve noted before, they often work as “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.”
  9. Of course, getting the ratings and reviews that you’ll want to share with your customers depends heavily on providing a quality customer experience. Fortunately, Sheldon Monteiro wrote a fantastic piece on CMO.com called, “Debunked! 3 Myths About Customer Experience In The Digital Era” that I highly recommend.
  10. Finally, let’s round out this list of 10 excellent content, personalization, and customer experience insights with Matt Weinberger at Business Insider’s report on “Facebook CTO Mike Schroepfer’s interview about Mark Zuckerberg’s ‘crazy’ 10-year plan” that you’ll really want to check out when you have a moment.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

October 30, 2016

5 Airbnb, Distribution, and Digital Dispatches: Hospitality Marketing Link Digest

October 30, 2016 | By | No Comments

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5 Airbnb, distribution, and digital dispatches from the past week

Howdy, Big Thinkers! No big setup today. Just 5 fast Airbnb, distribution, and digital dispatches from the past week for your benefit. Enjoy:

  1. Well, the whole Airbnb situation is getting pretty ugly. As Skift reports, “Airbnb Loses New York Battle as Governor Signs New Law Aimed at Hosts.” According to sources in the article, since the law focuses on hosts instead of Airbnb, it may have a tough time in the courts. But we’re going to keep an eye on this one ’round here for its longer-term impacts of the alternative accommodations space.
  2. Of course, we’ve covered Airbnb — and other alternative accommodations providers like HomeAway, VRBO.com, etc. — for a while. You might find these past posts interesting:
  3. Shifting gears, now that we’re in the thick of budget season, it seems like a great time to revisit these “8 Outstanding Lessons from the 2016 HSMAI Digital Marketing Strategy Conference” as you plan for 2017.
  4. This is from a few weeks back, but you should definitely review this look at “Distribution vs Profitability: The Future of Hotel Revenue Management” as well as this recent presentation about “Revenue Strategy: The High Cost of Ignoring Value” from our own Tim Peter.
  5. Finally, how about we wrap up this week’s look at 5 Airbnb, distribution, and digital dispatches from the past week with these 6 Crucial Insights Into the Future of Travel Marketing from the Hospitality Marketing Link Digest series? Be sure to check out the whole set when you have a moment.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

October 23, 2016

5 Amazing Travel Marketing Insights from the Past Week: Hospitality Marketing Link Digest

October 23, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


5 Amazing Travel Marketing Insights from the Past Week: Hospitality Marketing Link Digest

Hey, Big Thinkers! No big setup today. Just 5 amazing travel marketing insights from the past week for your benefit. Enjoy:

  1. Econsultancy looks at “Airbnb and How Its Customer Experience Is Revolutionizing the Travel Industry.” We’d looked at Airbnb quite a bit in last week’s round-up of “6 Crucial Insights Into the Future of Travel Marketing” but would recommend you look at these posts that ask “What Business Is Airbnb In? Hotels? Or Hospitality?” and “How Safe Are Independent Hotels from Airbnb?” in particular.
  2. Geekwire talked with Expedia CEO Dara Khosrowshahi about VR. And Dara said that “I think that VR can certainly play a part in your research in travel and your being inspired to go to amazing places on earth,” but when it comes to the actual travel experience, he went on to say “I hope it fails miserably because I want people to go places.” Clearly, we’ve noted our disagreements around Expedia’s Accelerator Program and overall role in hospitality in the past, but in this case, all we can say is, Amen, Dara.
  3. While we’re talking about VR, you might want to check out “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” when you get a moment.
  4. TrustYou takes a look at how to “Win Direct Bookings with Post-Stay Feedback” that’s well worth your time. Long-time readers know that we think of managing ratings, reviews, and customer feedback as “The Single Most Effective Way to Improve Your Brand’s Digital Marketing”. They also play a critical role in driving your overall revenue strategy, a topic our own Tim Peter covered in a recent presentation to HSMAI’s New York Chapter. You can review the slides from Tim’s talk here:
  5. Finally, let’s close out this week’s list of 5 amazing travel marketing insights from the past week with these “6 Quick Hotel Distribution and Digital Marketing Insights” from the Hospitality Marketing Link Digest series.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

October 21, 2016

5 Fast Digital Strategy Insights: E-commerce Link Digest

October 21, 2016 | By | No Comments

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5 fast digital strategy insights: Business woman considering digital strategy

Howdy, Big Thinkers! We’re going to skip the setup this week and get you straight to this fantastic list of 5 fast digital strategy insights from the past week. Enjoy:

  1. Brand Quarterly offers some great advice on how to “Break Down Silos With A Collaborative Content Strategy” that’s well-worth your time.
  2. CIO.com looks at the “7 Attributes of a Successful CMO in the Digital Age.”
  3. A recent episode of our Thinks Out Loud e-commerce and digital strategy podcast recommends “Your Mantra for Digital? ‘We Can Figure This Out'” that you’ll really want to check out.
  4. We also took a look at “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016.” Be sure to take a look at the whole set.
  5. And finally, let’s wrap-up this week’s set of 5 fast digital strategy insights with another podcast episode, this one that explains “Why Digital Transformation Matters for Your Business.” Enjoy!

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: