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Tim Peter Thinks

Tim Peter

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November 21, 2014

9 Outstanding Marketing Posts to Warm Up Your Weekend: E-commerce Link Digest

November 21, 2014 | By | No Comments

SnowIt’s getting really cold out there, Big Thinkers. To me, this seems like the perfect time to curl up in front of a roaring fire with a warming glass of Malbec and an outstanding list of marketing and e-commerce thought leaders to fight off these polar temperatures and warm up your weekend. Here’s my list. And now it’s yours too. Enjoy:

  1. When done well, content marketing really works. The Future of Commerce analyzes 5 ways e-commerce companies create content that sells so you can do it well, too.
  2. Mobile Marketer advises CPG brand to avoid blanket approach to mobile. Excellent information.
  3. Linda Bustos over at GetElastic outlines 7 critical success factors for e-commerce this holiday while I considered the question, “Is Your Industry Immune to E-commerce Disruption?” You really want to take a look at what the answer means for your business.
  4. While we’re on the topic, Business Insider looks at the biggest trends in e-commerce.
  5. Continuing that theme, the two latest episodes of Thinks Out Loud, our weekly e-commerce podcast, looked at “The Biggest Trends Driving E-commerce” and “Mobile, Millennials and More: E-commerce Trends 2015.” Both worth checking out. And if you like the podcast, you might want to read this MediaShower interview with me about search, mobile, and responsive design. Good stuff.
  6. Mobile Commerce Daily reports that Lord & Taylor has expanded its iBeacon program to all US stores. I’ll be visiting a local L&T at some point this holiday season and will let you know my impressions.
  7. Switching gears to social, GetElastic examines the end of Facebook like-gating and what it means for marketers while eMarketer asks “Does Anyone Really Use Social for Customer Service?” Good insights there.
  8. Marketing Charts reports on the demographics of US high-speed internet users. Valuable data, well worth looking into.
  9. And, finally, Mike Blumenthal says that Google achieves 100% monetization above the fold with new its new ad pak. That’s very bad news for most local business and something you should keep an eye on in the coming weeks and months regardless of your industry. Google keeps moving in this direction across industries and search products. So, you could be next. How’s that for a chilling thought?

If you’re looking for more to hold you over to next week, check out these “6 Excellent Marketing Posts for a Chilly November Weekend,” the “9 Mobile Marketing and E-commerce Must-Reads for This Week,”, “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October” or any of our ongoing E-commerce Link Digest series. Good stuff all over the place to help you fight off the chill.

Want to learn even more about how customers changing behavior shapes e-commerce and marketing? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

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November 19, 2014

Mobile, Millennials and More: E-commerce Trends 2015: Thinks Out Loud Episode 99

November 19, 2014 | By | No Comments

Mobile travel hiker

Mobile, Millennials and More: E-commerce Trends 2015 Headlines and Show Notes

You might also enjoy the slides from my recent webinar, Digital Marketing Directions: Key Trends Driving Your Marketing Next Year,:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 27s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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November 18, 2014

Digital Marketing Directions 2015: 3 Key Trends for Hotel Marketing (Travel Tuesday)

November 18, 2014 | By | No Comments

Do disruptors and disintermediators have you in their cross-hairs?I was really honored to participate in a webinar last week as part of Leonardo’s look towards 2015. And, as requested, here are the slides for your viewing pleasure. Enjoy:


(And, yes… you can hire me to speak at your next event, too).

You might also enjoy past Hospitality Marketing Link Digests such as these entries on how hotel distribution is heating up and rising mobile bookings, big data, and more.

If you’re interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

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November 16, 2014

5 Fantastic Travel Marketing Posts: Hospitality Marketing Link Digest

November 16, 2014 | By | No Comments

Key posts for hotel marketersLooking for a good list of travel marketing goodness to kick-off the week? Then check out these 5 fantastic travel marketing posts. You’ll be glad you did. Here are the links for you:

  1. A couple of weeks ago, we looked at 6 awesome travel marketing headlines you might have missed along with the 7 key travel marketing posts from October.
  2. @Hotelogix on Twitter liked this view of how to use your hotel data to drive growth.
  3. Hotel Management explores Marriott’s major investment in interactive digital content. Good stuff.
  4. There’s a whole bunch of evidence suggesting that Google’s getting into hotel distribution in a big way. Want to see what they’re up to? Check this out.
  5. Mobile Commerce Daily uncovers data showing that one-third of customers interested in paying for restaurant meals via mobile. Expect those numbers to climb, for all sorts of hospitality industries.

If you’re looking for more link goodness to get you through this week, check out these 6 amazing travel marketing posts, some hotel marketing trends for the year ahead, and the rest of the E-commerce Link Digest series here.

If you’re interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

And, why not take a minute to review the tips from my recent presentation Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing? I’ve presented this talk to a number of hospitality and travel-related organizations and you might find it valuable for your business, too:

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

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November 16, 2014

Search, Mobile, and Responsive Design: MediaShower Interviews Tim Peter

November 16, 2014 | By | No Comments

Tim Peter Digital Marketing DirectionsMediaShower recently interviewed our own Tim Peter about the growth of the mobile web, responsive design, and its overall impact on customer behavior. Here’s an excerpt:

Which do you prefer, a totally different mobile site or a responsive design?

Typically a responsive site will provide the most bang for the buck for most businesses. Yes, there are exceptions, but responsive sites generally rank better for SEO, as they tend to have more content and are updated more frequently, which Google tends to like. They’re also usually easier to update since they’re not managed separately. They also generally cost less in the longer term.

For instance, every time you update content on your main site, you’d typically need to update that separately on a standalone mobile site, increasing time-to-market and cost. On a responsive site, the content usually appears automatically once created. Finally, responsive sites can usually work, or be made to work, across multiple devices more easily.

You really need to think about how many content updates you tend to make in a given period, whether there’s a specific goal for mobile users that’s different from desktop users and when you plan your next overall redesign. In some cases, a standalone site might be a better option. But failing that, look towards a responsive site to give you the best return on your spend.

I don’t know about you, maybe it’s my age, but I don’t like responsive sites; I’d rather look at the desktop version or a minimized version. What are you advising your clients to do with mobile?

I’d argue that’s more a function of a poorly designed responsive site than of your age. A well-designed responsive site responds not simply to the device but more fully to the needs of the customer in a given context.

For example, a well-designed responsive site puts key information like your business’s address, phone number or directions clearly visible at the top of the page where customers holding a phone in their hands might actually want to see them. The simple fact is that mobile is becoming the primary use case for customers, not a secondary one.

Think clearly about when and where your customers will access your site and what they’ll want to know or do. A customer sitting on her couch at home holding a mobile phone has very different needs from one running through an airport or sitting in a parking lot, waiting to pick up her daughter from soccer practice. A truly well-designed responsive site will make it easy for each of those customers to accomplish her goals.”

You can read the whole interview here.

If you’d like to learn more about these topics, check out this list of “8 Crucial Marketing and E-commerce Posts: The Top Posts from September” and “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October.”

And if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

November 14, 2014

6 Excellent Marketing Posts for a Chilly November Weekend: E-commerce Link Digest

November 14, 2014 | By | No Comments

IStock 000012803032XSmallI don’t know about you, but I’m fighting a miserable cold this week, Big Thinkers. But rather than bore you with my tale of woe, I plan to simply curl up with my iPhone and a big ol’ reading list this weekend. Here’s the list for your reading pleasure:

  1. Marketing Charts asks why do consumers go online?
  2. Business Insider has a great slide deck that explains how e-commerce is finally disrupting the massive $600 billion grocery industry.
  3. Thinks revealed the little-known factors behind e-commerce growth in 2015 while the latest episode of Thinks Out Loud looks at the biggest trends driving e-commerce.
  4. Search Engine Land uncovers Google’s bad, bad move, a test that drives users to Google Shopping, not advertisers’ sites. Bad news. Good read.
  5. Search Engine Land also explains how to win at SEO & content marketing in 2015.
  6. And, finally, Thinks asks, “Is Your Industry Immune to E-commerce Disruption? Um… No.” Well worth your time.

Want more link goodness to get you through this chilly November weekend? Check out these “9 Mobile Marketing and E-commerce Must-Reads for This Week,” “11 Must-Read Trends and Tips,” both from our regular Link Digest series, or these “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October.” All good stuff.

And if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

November 12, 2014

The Biggest Trends Driving E-commerce: Thinks Out Loud Episode 98

November 12, 2014 | By | No Comments

App use on iphone

The Biggest Trends Driving E-commerce Headlines and Show Notes

You might also enjoy the slides from my recent webinar, Digital Marketing Directions: Key Trends Driving Your Marketing Next Year,:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 03s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

November 10, 2014

Is Your Industry Immune to E-commerce Disruption? Um… No.

November 10, 2014 | By | No Comments

mobile e-commerce disruptionWhile giving a talk last week about the key trends driving e-commerce and marketing in 2015, an executive challenged me with a series of reasons why her business has nothing to fear.

Generally, she was right. Her business indeed has nothing to fear. But only because she and her leadership team have started getting ahead of these trends, not because of any systemic immunity.

In fact, I’d argue that no business is immune to the trends of mobile, Millennials, and payments that will shape e-commerce — and most businesses generally — over the coming few years.

Here’s why.

Business Insider posted a deck looking at the coming disruption of the “old school” grocery industry by e-commerce challengers. In a separate conversation last week, I talked with a long-time grocery executive last week who both explained why the grocery industry is immune, and also detailed the significant growth in frozen foods as a percentage of grocery store floor space, revenues, and profits. Now, call me crazy, but if frozen foods don’t have the same constraints as fresh food, coupled with the growth of “same-day delivery” whether from AGFAM players like Google and Amazon, or even newer entrants like Uber, groceries are no more immune to the kinds of disruption that other retailers face. E-commerce innovation is alive and well, thank you very much, and it’s coming for your business too.

Now, that doesn’t mean you’re screwed or doomed or whatever other nightmare scenario you — or others — can envision. It only means that, like my retail executive friend from last week, you’ve got to prepare. You’ve got to get on the front-side of these trends. And, yes, you’ve got to strategically invest.

Those that do, will be just fine. Those that assume that everything will continue the way things have always been, though, face a rude awakening as Millennials, mobile, same-day delivery, and mobile payments enter the marketplace in significant numbers in 2015 and beyond. Here’s hoping you’re the former.

If you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

November 7, 2014

9 Mobile Marketing and E-commerce Must-Reads for This Week (E-commerce Link Digest)

November 7, 2014 | By | No Comments

Shopping on mobile Happy Friday, Big Thinkers! No big setup this week, just plenty of juicy link goodness. Without further ado, here’s the list. Enjoy:

  1. Emarketer notes that agency planners find room for digital place-based media
  2. Linda Bustos at GetElastic highlights a cool infographic featuring the top 9 website redesign nightmares.
  3. Mobile Commerce Daily explains how retailers’ promotional strategies get mobile makeover with bigger lifecycle focus.
  4. Marketing Charts shows how search results can drive in-store visits.
  5. Chris Marentis on Search Engine Land looks at marketing in transit and selling to mobile searchers.
  6. The last couple episodes of Thinks Out Loud look at the scary changes coming to marketing and asks whether e-commerce innovation is over.
  7. Mobile Commerce Daily reports that one-third interested in paying for restaurant meals via mobile.
  8. More Makreting Charts data uncovers US omni-channel shopping behavior, by category.
  9. Big data isn’t perfect. But does that mean data-driven marketing won’t work for you?

Want more good stuff to get you through this Halloween weekend? Well then check out these 11 must-read trends and tips, 6 great weekend reads, 8 potentially game-changing trends, and the rest of the weekly E-commerce Link Digest series here.

And, if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

November 5, 2014

Is E-commerce Innovation Over? Thinks Out Loud Episode 97

November 5, 2014 | By | No Comments

Couple shopping on tablet

Is E-commerce Innovation Over? Headlines and Show Notes

You might also enjoy the slides from my recent webinar, Digital Marketing Directions: Key Trends Driving Your Marketing Next Year,:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 17m 30s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below: