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January 26, 2018

11 Outstanding Insights Into AI and Digital Marketing: E-commerce Link Digest

January 26, 2018 | By | No Comments

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11 outstanding insights into AI and digital marketing: AI-powered VR in store

Howdy, Big Thinkers! Not a lot of setup this week. But don’t miss these 11 outstanding insights into AI and digital marketing we’ve rounded up for you. Enjoy:

    1. Miro Walker has a great piece on CMO.com that suggests, because of the rise of AI, personalization, improved CX and other reasons, 2018 is the year to abandon your comfort zone for good.
    2. Walker’s advice makes an excellent companion to this look at the 5 top digital trends for 2018 that we highlighted on our e-commerce and digital strategy podcast, Thinks Out Loud, just recently.
    3. While we’re on the topic of AI, Marketing Insider Group explores how AI will make marketing more personalized in 2018.
    4. Really cool thing here. According to Quartz, Google wants to make building an AI algorithm as easy as drag and drop. Quite an accomplishment if they can pull it off.
    5. The Harvard Business Review askshow AI will change work and offers 5 schools of thought on what that will look like.
    6. Similarly, The Future of Commerce says that the future of customer service = the best of man and machine. I couldn’t agree more.
    7. On a related note, don’t forget that AI won’t steal your job. Smart people who put AI to work will.
    8. You might also want to check out these 7 ways you can use AI in B2B sales and marketing and this examination of where AI will affect sales and marketing first… and most.
    9. One area that’s going to change a ton thanks to AI is search. That’s why Search Engine Land outlines the technology behind AI in PPC.
    10. All of this makes it understandable that you’d ask, whether voice, VR, AR, and AI represent hype or hope for marketers.
    11. Finally, let’s round out this list of 11 outstanding insights into AI and digital marketing with a set of 9 amazing posts connecting AI and marketing.

    Have a fantastic weekend, Big Thinkers. Catch you back here next week!

    You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

    Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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January 25, 2018

Where AI Will Affect Sales and Marketing First. And Most (Thinks Out Loud Episode 211)

January 25, 2018 | By | No Comments

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Where AI will affect sales and marketing first: Woman using AI to analyze data quickly

Where AI Will Affect Sales and Marketing First. And Most (Thinks Out Loud Episode 211) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 23s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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January 18, 2018

5 Top Digital Trends for 2018 (Thinks Out Loud Episode 210)

January 18, 2018 | By | No Comments

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5 Top Digital Trends for 2018 (Thinks Out Loud Episode 210): Company employees reviewing top digital trends

5 Top Digital Trends for 2018 (Thinks Out Loud Episode 210) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

You might also enjoy these past posts:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 38s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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January 12, 2018

9 Excellent Posts Predicting The Key E-commerce And Digital Strategy Trends For 2018: E-commerce Link Digest

January 12, 2018 | By | No Comments

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The Key E-commerce And Digital Strategy Trends For 2018: Young people browsing on mobile

Hey, Big Thinkers! Hope you’ve had a fantastic week. Before we get too deep into the New Year, let’s take a moment to explore these 9 excellent posts predicting the key e-commerce and digital strategy trends for 2018. Enjoy:

  1. There’s a great piece on Forbes, all about e-commerce In 2018 and what the experts are predicting. Really good stuff.
  2. Meanwhile, Retail Dive lays out their view of the 7 trends that will disrupt and define retail in 2018 for you.
  3. Chief Marketing Technologist outlines 5 Disruptions to Marketing, Part 4: Digital Everything. Long time readers may recognize that as another way of stating, “It’s all e-commerce.”
  4. Social Media Today outlines a great set of 18 digital strategy tips to consider for 2018 that you’ll want to review.
  5. And Fortune has a good look at the technology that will transform our world in 2018.
  6. Of course, it’s not just about the tech. Brand Quarterly quite rightly points out that the digital industry is neglecting soft skills, and it’s a problem, one we can’t continue to ignore.
  7. For starters, how about you take a moment to recognize the 25 women who rock at digital marketing, just like the fine folks at Top Rank Blog did.
  8. For other ways to win, don’t miss these 6 proven digital marketing trends that we recapped on a recent episode of our weekly e-commerce and digital strategy podcast, Thinks Out Loud.
  9. And, finally, if you’re looking for how can you succeed at digital marketing this year, these 17 great posts offer answers. Be sure to check out the whole list.

There you have it folks, 9 excellent posts predicting the key e-commerce and digital strategy trends for 2018. Now go and have a fantastic weekend, Big Thinkers. And we’ll catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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January 11, 2018

7 Ways You Can Use AI in B2B Sales and Marketing (Thinks Out Loud Episode 209)

January 11, 2018 | By | No Comments

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7 Ways You Can Use AI in B2B Sales and Marketing: AI in use

7 Ways You Can Use AI in B2B Sales and Marketing (Thinks Out Loud Episode 209) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 32s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

January 7, 2018

8 Amazing Posts That Explore How AI Will Affect the Travel Industry: Hospitality Marketing Link Digest

January 7, 2018 | By | No Comments

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How AI will affect the travel industry: Woman in self-driving car

Hey, Big Thinkers! So, with all the buzz around artificial intelligence in sales and marketing, you’re probably wondering AI will affect the travel industry this year — and beyond. To help you get your arms around the topic, we’ve put together this great list of 8 amazing posts that explore how AI will affect the travel industry for you. Enjoy:

  1. The Washington Post makes its Hospitality Marketing Link Digest debut with a list of travel industry trends in 2018 that you’ll want to know about.
  2. One of the biggest trends we’ll see this year is AI. And the fine folks at Koddi takes a good look at how AI is changing the travel industry. Don’t miss it.
  3. Datafloq also looks explores artificial intelligence in travel and has a great look at how AI will affect the travel industry that’s worth your time.
  4. Worried about how these changes will affect your team — or your job? A recent Skift post argues that the modern concierge is too skilled to be made redundant by technology. Maybe. But as our own Tim Peter talked about on our Thinks Out Loud podcast recently, AI won’t steal your job: smart people who put AI to work will. Make sure to give the whole episode a listen.
  5. Case in point, Tnooz reports that Air Canada is working to improve customer relationships via artificial intelligence. Expect a lot more of this to come.
  6. And if you’re worried that it’s too early — or too late — to get on-board, first, just remember that AI makes big data little and that we could all use more help there. Second, whether it’s AI, or whatever the next big thing may be, you really don’t want to wait to use emerging tech to market your hotel.
  7. Similarly, putting AI to work for your property is both critical for your long-term success and isn’t as hard as you might thing. As Tim points out in a recent Hotel News Now column, with preparation and foresight, the machines won’t win.
  8. Finally, it isn’t just AI that’s affecting the travel industry. That’s why you owe it to yourself to check out these 7 must-see posts highlighting how to market your hotel in the future. You’ll be glad you did.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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December 15, 2017

9 Amazing Posts Connecting AI And Marketing: E-commerce Link Digest

December 15, 2017 | By | No Comments

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Connecting AI and marketing: AI evaluating customers

Howdy, Big Thinkers! So, AI is kind of a big deal for marketers as we head into next year, right? How about we help you understand the role it will play in your marketing with this quick look at 9 amazing posts connecting AI and marketing? Enjoy:

  1. Starting things off, Brand Quarterly explains that AI is about to change what it means to be brand – here’s how to prepare.
  2. Changes are coming? But how bad will they be? A recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast asks, “Will AI Kill Your Brand?”
  3. While we’re on the topic of brands, another Thinks Out Loud episode looked at what digital means for the future of brands and is worth a listen too.
  4. Brand Quarterly has another great post called “Disruption Imminent: Artificial Intelligence In Business” that explores how AI will shape business more fully.
  5. Clearly, this topic is close to our hearts here at Thinks, and we’ve done couple of deeper dives in podcast episodes that asked, “Voice, VR, AR, and AI: Hype or Hope for Marketers?” and “What Digital Marketing Trends Matter?”
  6. The venture capital firm Andreessen Horowitz has an amazing video that explains what’s working and what’s not when it comes to AI that you have to see.
  7. On a highly-related note, the Wall Street Journal outlined the six laws of technology everyone should know.
  8. Yet another episode of Thinks Out Loud explained that when it comes to “AI For Marketers: AI Makes Big Data Little.” Be sure to check it out.
  9. Finally, I’d recommend you close out this look at 10 amazing posts connecting AI and marketing by reviewing “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers” and “6 Proven Digital Marketing Trends (The Best of Thinks Out Loud.” You’ll be glad you did.

Have a fantastic weekend, Big Thinkers. Catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

December 14, 2017

What Digital Means for the Future of Brands (Thinks Out Loud Episode 206)

December 14, 2017 | By | No Comments

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What Digital Means for the Future of Brands (Thinks Out Loud Episode 206) - Man using touchscreen to interact with brand

What Digital Means for the Future of Brands (Thinks Out Loud Episode 206) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 34s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

What Digital Means for the Future of Brands – Thinks Out Loud Episode 206 (December 14, 2017) Transcript

What Digital Means for the Future of Brands – Introduction

Well, hello again everyone and welcome back to Thinks Out Loud, your source for all the digital marketing expertise your business needs. My name is Tim Peter, today is Thursday, December 14, 2017 and this is episode 206 of the big show. Thank you so much for tuning in. I really do appreciate you hanging with me during the last handful of weeks. The show's been a little bit more irregular, but I will be back next week, then will be off the week after that — I’ll be taking a break for Christmas — and then starting up again full-time in the New Year with weekly episodes coming to you, so I appreciate you hanging around. I appreciate you coming back and listening to the show; I’m just really happy that you're here.

What Digital Means for the Future of Brands – Overview

Now I think we’ve got a really interesting show this week. There's some really cool stuff to talk about. And I want to start by talking about a bunch of random companies that have something in common. You may not have realized it, maybe you did, but you know if you haven’t, just think this through for second. Think about companies like eBay or Etsy or Yelp or Uber or Airbnb. What they all share in common is that they’re all ratings platform. They allowed people to post ratings and reviews and the like that makes it clear whether you want to do business with the person on the other side of that market. And I think that's critically important to understand in terms of how you're going to market your brand and how you market your business as you go forward into 2018 and beyond because, fundamentally, what were seeing from people like eBay, Easy, Yelp, Uber, Airbnb, and others is that they're going to destroy brands, at least in the traditional sense. At their most basic they’re challenging what the purpose of the brand is, what brands do for customers. And that's really important understand.

Now you've probably heard David Ogilvy's famous quote, “a brand is a promise.” You may even have heard it here; it's one that I’ve referred to many times. It’s such a crucial insight about why brands exist. Brands served as a proxy for trust. If you go back to some idyllic, 1950’s holiday with the family driving along Route 66 wouldn’t know where to eat, sleep, or get gasoline once they ventured too far from home. They only knew the products and the services in their local area. But if you put a McDonald's or Ramada or a Phillips 66 along the highway, the family was quite literally good to go.

Today? Your brand is only as good as your last review.

Were those products or those services luxurious? No. But that wasn't the point. They were consistent. The brand provided a proxy for trust. You didn't need to care about the individual restaurant, or the individual hotel, or the individual gas station. You could trust the brand. Again in Ogilvy’s terms, “a brand is a promise.”

Today? Well your brand is only as good as your last review.

What Digital Means for the Future of Brands – The Importance of Reviews

A generation ago, would you have willingly gotten into a stranger's car when he pulled up in front of you at the airport, or slept in someone else's home who you had never met, or — and credit where due to eBay here — bought someone’s used junk over the Internet? How could you be sure you’d receive the goods or the seller wouldn’t just take off of with your money or, God forbid, with the car or the house, something really terrible wouldn't have happened to you? If you think about things like classified ads or even Craigslist, they really just served a local area and depended on face-to-face interactions to complete the transaction.

Yes, you could get a lot of details, but once it was time to buy, you typically met with somebody face-to-face. And to be fair, things like vacation rentals have existed for years, but they really only represented a sliver of the market.

But now there are companies like Airbnb, companies like Uber, companies like Yelp and they’re becoming the dominant players in their respective industries. And if you think about the larger players the AGFAM folks (or, if you prefer, the “Frightful Five,”) Apple, Google, Facebook, Amazon, Microsoft, a lot of their success depends on that same thing.

If you think about Amazon, first as a bookstore and now as this complete e-commerce platform with independent sellers, fundamentally it depends on its ratings and reviews. eBay may have laid the groundwork but Amazon undoubtedly owns that space today. If you think about the Apple App Store or Google Play store, they serve very much the same function for apps or, oh I don't know, podcasts and things along those lines. You know, if you're like most people, if you're looking for a new utility to improve your productivity or or you're looking for something to provide you entertainment and information, I suspect you venture to the appropriate app store, you conduct a quick search, and then you choose the highest-rated app, or the highest-rated podcast, or the highest-rated movie or TV show that meets your needs. And we’re seeing this start to completely upend the traditional brand landscape that we've known for years.

For instance, take a look at McDonald’s. Now they’ve been having some troubles lately, and it's certainly true that healthier eating habits have taken a toll on the restaurant giant. But there's also no question that Yelp also did a number on Mickey D’s. Why would you choose the same old burger and fries when you have other healthier, tastier options and support some local business as well? To McDonald's credit they’re working really hard to revitalize their offerings and to make them more attractive to diners. And they’re starting to see some positive results. But there's little doubt in my mind that the local review scene has absolutely caused them some issues.

We talked about some of this a few weeks back in the episode “Customer Experience is Queen, What Does That Mean?” because it really impacts how people perceive your products and services and brings others to the fore who might have been seen as a competitor before.

What Digital Means for the Future of Brands – Impacts to Business Models

It's also changing business models dramatically. Now I think most longtime listeners know I do a fair bit of work in the hospitality industry and there's a very stark example there. In the hospitality industry we’re seeing a lot of what are called soft brands, where hotel owners use the platform provided by major chains but not the brand itself.

So most of these hotels tend to be franchised and instead of opening a new Marriott Hotel a real estate investor would open an independent hotel, call it whatever they want — the New York City Excelsior, right? — but they receive some support from Marriott behind the scenes. Almost every major hotel hotel chain has launched one or more of these over the last few years. Hilton with its Curio Collection and The Tapestry Collection, and Marriott with the Autograph Collection, the Luxury Collection, and the Tribute Portfolio have five between the two of them. Why? Because hotel owners demanded the ability to create a distinct experience in their local markets while still having access to the rewards programs that are so prominent and so powerful within the hospitality and lodging industries.

The question is how long will it be before that's all Marriott, Hilton, and their competitors provide to hotel owners at all — or worse find that technology platforms like Expedia, Airbnb, and others have taken their place?

You know, years ago these two authors, Carl Shapiro and Hal Varian, a couple of economists, wrote this wonderful and extraordinary book called Information Rules: A Strategic Guide to the Network Economy and they explained that digital only provides two avenues for success:

  1. You can either become the dominant firm in an industry or,
  2. You can become a differentiated product

But anything else is gonna hurt you. Ben Thompson at Stratechery calls it aggregation theory, it really leads to the dominant firm. They're all saying similar things and all the data that we've seen in the two decades since Shapiro and Varian wrote the book seriously suggests they were right. Though if you think about it that probably shouldn't come as a surprise. Shapiro holds an economics chair at Berkeley and Varian is the chief economist for a small firm you might've heard of called Google. So maybe these two guys were onto something.

But it comes back to something we've talked about in past episodes like “Customer Experience is Queen,” that you must differentiate yourself — especially if you're not in a position to be the dominant firm. And when we think about the folks who are the dominant firms, what they're doing is providing that platform that says these are the trusted reviews, these are the people you can trust, to say yes you can buy through us to get the product or the service that you're looking for. And that's why people like Amazon and Apple and Etsy and Yelp and Airbnb and Uber and Expedia and all the rest have positioned themselves so well. Because customers know they can trust the reviews there and then they can buy through those channels.

What Digital Means for the Future of Brands – What You Can Do

For you to succeed you have to be the kind of place that people want to write reviews about. You have to differentiate yourself. You have to say why is it someone would choose you in the first place and why would they would choose to tell their friends and family and fans and followers on social. Because if you don't do that, you’ll fall into that gray area in the middle and let me tell you that gray area in the middle is not a good place to be.

So when we think about the future of brands, when we think about the future of your brand, it really can come down to are you remarkable? Are you a brand worth telling others about? If you are, you’re going to be fine regardless of who the dominant firms are because customers will see that in the ratings and reviews that they see. They may buy the first time through a third-party, but you can convert them to a direct customer on a subsequent purchase. But if you're not they're going to choose you in the first place and that's going to put you in a very very ugly position. So I can't say for hundred percent sure that these these platforms, these trust proxies will kill all brands. But if you don't provide your customers with an experience that is truly remarkable and truly differentiated, it's a real safe bet that they will kill yours.

What Digital Means for the Future of Brands – Conclusion

Now looking at the clock on the wall we are out of time for this week. I will remind you that you can find the show notes for today's episode as well as an archive of all episodes by going to TimPeter.com/podcast again that's TimPeter.com/podcast. Just look for Episode 206. And while you're there, you can click on the subscribe link in any of the episodes you find there to have this delivered to your favorite podcatcher every single week. You can also subscribe in iTunes or the Google Play Music Store or Stitcher Radio or whatever your favorite podcatcher happens to be. Just search for Tim Peter Thinks, Tim Peter Thinks Out Loud, or plain old Thinks Out Loud, we should show up for any of those. And especially given the topic we've been talking about today, if you could provide a positive rating on iTunes or the Google Play Store while you're there I would really really appreciate it. You can also contact me by going to Facebook.com/Tim PeterAssociates, on Twitter using the Twitter handle @tcpeter, or via email by emailing podcast@TimPeter.com, again that's podcast@TimPeter.com. With that I want to say thanks again for tuning in, I very, very much appreciate it. I hope you have a fantastic weekend, a great week ahead, and I look forward to catching up with you here on Thinks Out Loud again next week. Until then, take care everybody.

Tim Peter

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November 3, 2017

9 Powerful E-Commerce and Digital Transformation Posts for You: E-commerce Link Digest

November 3, 2017 | By | No Comments

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9 powerful e-commerce and digital transformation posts for you

Howdy, Big Thinkers! Don’t know about you, but this past week has been awesome around here. Hope your week has been even better. To close out the week on a strong note, this edition of the E-commerce Link Digest Series collects 9 powerful e-commerce and digital transformation posts for you. Enjoy:

  1. I’ve been saying for some time that “it’s all e-commerce.” Now The Economist (!) has picked up the thread stating, “E-commerce takes off—the new bazaar.” Cool. And welcome to the party, Economist.
  2. While we’re on the topic of e-commerce, CMO.com says we’ve had “20 years of e-commerce, yet we’re still stuck in the past,” at least when it comes to what we measure. They might be right.
  3. You know who’s not stuck in the past when it comes to e-commerce? AGFAM member Amazon, that’s who. And as Retail Dive reports, “Amazon has turned to Apple for its AR shopping app.” This is a trend well-worth watching as we head into 2018.
  4. Speaking of trends well-worth watching, you might want to check out “Voice, VR, AR, and AI: Hype or Hope for Marketers?” and “What Digital Marketing Trends Matter?” both from our ongoing e-commerce and digital strategy podcast, Thinks Out Loud.
  5. Switching gears a bit, Brand Quarterly explains “what brands need to understand about consumer perception.” Good stuff.
  6. And CMO.com returns to this week’s link digest with their look at “what CTOs wish all leaders knew about digital transformation.”
  7. And while we’re on the topic of digital transformation, you might want to review “Digital Transformation: A Brief Introduction,” this podcast episode that explains “Why Digital Transformation Matters for Your Business” and this collection of “7 Great Digital Transformation, AI, and Strategy Posts You Won’t Want to Miss”
  8. This collection of “10 Terrific Digital Strategy and AI Trends” from last week’s E-commerce Link Digest is probably worth your time, too.
  9. And, finally, let’s round-out our look at 9 powerful e-commerce and digital transformation posts for you by asking — and answering — the question “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”

Have a fantastic weekend, Big Thinkers. Catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

October 27, 2017

10 Terrific Digital Strategy and AI Trends: E-commerce Link Digest

October 27, 2017 | By | No Comments

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10 Terrific Digital Strategy and AI Trends: E-commerce Link Digest

Hey, Big Thinkers! Big week here. Hope you had an amazing week, too. Speaking of amazing, this week’s edition of the E-commerce Link Digest Series recaps 10 terrific digital strategy and AI trends for you. Enjoy:

  1. Brand Quarterly outlined “What Brands Need To Understand About Consumer Perception.” Good stuff. Not to be missed.
  2. Mumbrella had a fantastic conversation with Singapore EDB’s Dane Lim about “The Future Role of the CMO” that’s worth your time.
  3. Staying in the Pacific, CMO Australia highlighted “8 Brands Using Voice Activation to Boost Brand Engagement” for you.
  4. Social Media Today rounded-up an amazing list of “9 Digital Marketing Trends Coming In 2018” that you’ll want to check out.
  5. While we’re on the topic of digital marketing trends, a recent episode of our own Thinks Out Loud e-commerce and digital strategy podcast asked — and answered — “What Digital Marketing Trends Matter Next Year?”
  6. Another great post also asked “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
  7. On the AI and machine learning front, SAP boldly claimed that “Whatever the Question, AI Is the Answer.” While that’s a provocative claim, it’s likely to be more true than not in the next couple of years.
  8. Another SAP post illustrates why AI is such a big deal, showing how “Machine Learning in Financial Services is Changing the Rules of the Game.” Great read.
  9. Sticking with AI for one more moment, don’t miss these “5 Fast and Fantastic Content, AI, and Digital Strategy Insights” from E-commerce Link Digest Series.
  10. Finally, how about we round out our list of 10 terrific digital strategy and AI trends with these “6 Proven Digital Marketing Trends” for this week.

Have a fantastic weekend, Big Thinkers. Catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: