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Tim Peter

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July 28, 2017

7 Quick E-commerce and Digital Strategy Insights You Won’t Want to Miss: E-commerce Link Digest

July 28, 2017 | By | No Comments

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7 quick e-commerce and digital strategy insights you won't want to miss: Customers using digitalHey, Big Thinkers! We’ve got another killer edition of the E-commerce Link Digest Series for you featuring this amazing list of 7 quick e-commerce and digital strategy insights you won’t want to miss. Enjoy:

  1. As one quick follow-up to last week’s list of “8 Exceptional E-commerce and AI Posts,” eConsultancy listed “The Mind-Blowing Stats and Facts about Amazon Prime Day 2017”—and they were in fact mind-blowing: A 60% increase in sales year-on-year, a 50% year-on-year increase in purchases by Prime members, a massive increase in Echo device sales with “thousands of Echo devices per minute at one point during Prime Day… [the company] doubled and tripled the total number of Echo devices it sold in the U.S. and globally, respectively, compared to Prime Day last year.” Geez. I’ll have more on this on the podcast later this week, but, again, geez. (By the way, Brian Roemmele on Twitter is someone you really need to follow on this topic; top-notch).
  2. Also worth pointing out that you might want to review “Voice, VR, AR, and AI: Hype or Hope for Marketers?” and “AI For Marketers: AI Makes Big Data Little” again when you get a moment.
  3. The Wall Street Journal noted that “P&G Cuts More Than $100 Million in ‘Largely Ineffective’ Digital Ads” and folks on Twitter are losing their damn minds about it. My thought? People are putting too much emphasis on the ‘digital’ of the quote and not enough on the ‘ineffective’ part. Why should P&G keep throwing money into any ineffective marketing tactic, digital or otherwise? Here’s the key quote, from my perspective, in the article:

    “The company about a year ago said that it would move away from ads on Facebook that target specific consumers, after finding that ultra-niche targeting compromises reach and has limited effectiveness. P&G indicated it wouldn’t pull back on overall Facebook spending.”

    Again, for emphasis: “P&G indicated it wouldn’t pull back on overall Facebook spending.” Today’s news doesn’t say what they’re doing with the $100 million. It could be repurposed towards digital that is effective, towards another form or media, or towards their bottom line. Any of those makes sense. Some time back, I’d written a piece called “What Can Proctor & Gamble Teach You About the State of Digital Marketing?” in which I argued that the shift to digital was a bellwether for marketers. Their shifting money away from any ineffective media—digital, print, broadcast, what-have-you—is the true bellwether. And that’s what you should learn from today’s news.

  4. On a somewhat related note, “The 21st Century Brand Meter” looks at possible ways to review the effectiveness of your marketing efforts, in digital and otherwise.
  5. I’d be remiss if I didn’t point you to my friend Dr. Augustine Fou’s look at the P&G situation where he states “The Promise of Digital Has Not Yet Been Fulfilled.” Augustine is a brilliant guy and well-worth your time on this topic.
  6. Content marketing plays a powerful role in connecting with customers in this new environment, of course, but as argued in “Content Marketing is a Powerful Hammer But Not Everything’s a Nail” that doesn’t mean it’s the right solution to every problem. And given the theme of today’s link digest, it seemed apropos.
  7. Finally, regardless of tactic, let’s round-out our list of 7 quick e-commerce and digital strategy insights you won’t want to miss with this post that asks—and answers—“How Can You Succeed at Digital Marketing This Year? 17 Great Posts Offer Answers.”

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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June 30, 2017

A Dozen Don’t-Miss Digital Strategy Posts: E-commerce Link Digest

June 30, 2017 | By | No Comments

A dozen don't miss digital strategy posts: Group debating digital strategyLooking to drive results for your business? Click here to learn more.


Howdy, Big Thinkers! Had a good week? I sure have. Even better, we’ve got a long holiday weekend to look forward to. But, so you can make the most of your time away from the office, you must check out these dozen don’t-miss digital strategy posts we’ve rounded-up for you. Enjoy:

  1. The biggest news of the week came from the EU ruling Google a.) a monopoly in “general internet search” and b.) illegally leveraging that monopoly to hurt competition. The result? A record $2.7 billion fine. But thinking about the ruling solely in terms of the dollar amount misses the point. What is the point? Our own Tim Peter asked that very question in “OK, Google, After the EU Fine, is Google OK?” the latest episode of Thinks Out Loud.
  2. If you’re looking for lots to read this holiday weekend, this post, “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers” should keep you plenty busy — and up to date too.
  3. Brand Quarterly suggests that when it comes to “Forging Brand Loyalty: Data Is The Key.”
  4. Sticking with data for a moment, another great Thinks Out Loud episode looks at “Why Data Matters for Marketers.”
  5. Marketing Charts highlights data showing that “Marketing Technologies Abundant; AI Use to Rise” among marketers worldwide. Probably worth considering for your brand, too.
  6. Search Engine Watch explores “Marketing With Intent: the Combined Power of SEO and Content.”
  7. On a highly-related note, Econsultancy looks at “Four Brands Pushing the Boundaries of Content Strategy.”
  8. Clearly, content marketing is topic near and dear to our hearts around here as evidenced in this Thinks Out Loud episode, “Content is King, Customer Experience is Queen.”
  9. Axios uncovers unbelievable research showing “People Will Spend 3.5 Trillion Hours on Mobile Apps By 2021.” I don’t know about you, but that seems significant, no?
  10. In other news, you’ll want to give a listen to this recent Thinks Out Loud episode, “Amazon Goes Grocery Shopping” when you have a moment to learn all about why Amazon’s acquisition of Whole Foods matters for your business.
  11. CMO.com rounded-up a set of “7 Digital Trends That Will Change Business Forever” that are worth your time.
  12. And, finally, we’ll echo CMO.com’s thoughts with a set of “6 Posts Featuring Fantastic Future Digital Marketing Trends” for you.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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May 19, 2017

13 E-commerce and Digital Strategy Insights from the Past Week: E-commerce Link Digest

May 19, 2017 | By | No Comments

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13 E-commerce and Digital Strategy Insights from the Past Week: E-commerce Link Digest

Howdy, everyone! Hope you’ve had an amazing week and are ready for a fantastic weekend. Here are 13 e-commerce and digital strategy insights I found most interesting the past week. And I hope you do too. Enjoy:

  1. Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business
  2. Customer Experience: Are We All United? (Thinks Out Loud Episode 191)
  3. 10 Posts Showing How the C-Suite Views Customer Experience: E-commerce Link Digest
  4. Marketers Are (Finally) Rediscovering The Power Of Focus – Brand Quarterly
  5. 7 Sensational Insights into the Future of Digital Marketing: E-commerce Link Digest
  6. Why researching online, shopping offline is the new norm | Retail Dive
  7. Why Digital Transformation Matters for Your Business (Thinks Out Loud Episode 179)
  8. Customer Experience ‘All Or Nothing,’ Adobe’s CEO Tells Summit EMEA Attendees
  9. Why the digital user experience is synonymous with brand
  10. Jeff Bezos: Artificial intelligence permeates Amazon’s business strategy | Retail Dive
  11. Is Artificial Intelligence On The Brink Of Changing Business Forever?
  12. AI, VR, and CX: 7 Top Posts About This Week’s Top Trends: E-commerce Link Digest
  13. Here’s Everything You Need To Know About Google IO 2017

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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May 14, 2017

7 Hospitality Marketing Strategy Insights from the Past Week: Hospitality Marketing Link Digest

May 14, 2017 | By | No Comments

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7 Hospitality Marketing Strategy Insights from the Past Week: Hospitality Marketing Link Digest

Howdy, Big Thinkers! Hope you’ve had a delightful Mother’s Day weekend. Let’s close out the weekend with a great set of 7 hospitality marketing strategy insights from the past week. Enjoy:

  1. Skift talks about “Why Travel Brands Need To Go Deeper On Content Strategy.”
  2. As you might imagine, I completely agree, having noted not long ago that “For Travel Marketers, Content is Still King.”
  3. Two important forms of content: Ratings and reviews. While this one’s from the archives, they remain “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.”
  4. eMarketer takes a good look at “Marriott’s Take on Digital Marketing: Always Look Ahead.”
  5. Hotel Management looks ahead with its explanation of “How To Use The Internet of Things To Elevate the Customer Experience.”
  6. Of course, with all these changes, it’s understandable if you find yourself asking “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?” The answer, of course, is no. But check out the post to understand why — and how you can both survive and thrive despite the pace of change.
  7. Finally, why not finish out this week’s list with these “7 Must-See Posts Highlighting How to Market Your Hotel in the Future” from the Hospitality Marketing Link Digest series.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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May 12, 2017

7 Sensational Insights into the Future of Digital Marketing: E-commerce Link Digest

May 12, 2017 | By | No Comments

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7 Sensational Insights into the Future of Digital Marketing: E-commerce Link Digest

Hey, Big Thinkers! Tons of news this week, so no big setup. Instead, just take a few minutes to review these 7 sensational insights into the future of digital marketing. Enjoy:

  1. Lots of AR, VR, and AI stuff this week. For starters, Sheikh Danish Ejaz from Brand Quarterly looks at “How Augmented And Virtual Reality Will Shape The Brands Of The Future.” Fascinating read.
  2. Clickz follows that up with “The Shock of the New: Artificial Intelligence and the Future of Digital Marketing.” While the article makes a handful of fairly bold claims, overall, it provides excellent insights into where AI will lead content and search marketing in particular.
  3. We’ve covered VR and AI a bit in the past, including this look at “AI, VR, and CX: 7 Top Posts About This Week’s Top Trends” from the E-commerce Link Digest series and in an episode of Thinks Out Loud, our e-commerce and digital strategy podcast, called “Voice, VR, AR, and AI: Hype or Hope for Marketers?”
  4. If you’re not sure about the value of AI, Alphabet chairman Eric Schmidt Makes the Case That AI Will Be Good for Society in an article on Recode that’s worth your time.
  5. Speaking of chairmen, and the like, we rounded-up “10 Posts Showing How the C-Suite Views Customer Experience” for you a couple weeks back. Be sure to check ’em out.
  6. Shifting gears to mobile for a moment, Julie Bernard at The Future of Customer Engagement and Commerce says “Brick-And-Mortar Closings: Mobile Marketing’s Opportunity to Fuel Retail’s Future.” That sounds about right.
  7. And finally, let’s close out this week’s list of 7 sensational insights into the future of digital marketing with this look at “Why Digital Transformation Matters for Your Business” and “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business” for you.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

May 7, 2017

7 Must-See Posts Highlighting How to Market Your Hotel in the Future: Hospitality Marketing Link Digest

May 7, 2017 | By | No Comments

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7 Must-See Posts Highlighting How to Market Your Hotel in the Future: Hospitality Marketing Link Digest

Hey, Big Thinkers! Are you feeling overwhelmed? Struggling with the various changes going ’round the hospitality space? Then you’ll definitely want to check out these 7 must-see posts highlighting how to market your hotel in the future. Enjoy:

  1. There’s lots of change going on within the industry these days, so it seems reasonable to ask, when it comes to “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?” No. But read on to see why.
  2. What sorts of changes are we seeing? Well, for starters, Tnooz reports that “EU Regulators Have Found That Two-Thirds of Travel Websites Are Misleading Consumers.” Seems like a big deal, no?
  3. In other news, Hotel Management shows “How To Use The Internet of Things to Elevate the Customer Experience” while “Adobe Identifies AR, IR and Wearables As Travel Trends to Watch.” That’s almost too much ‘
  4. Another Tnooz article highlights “Travel Content Strategies for a Mobile World,” which is a great idea, since, “For Travel Marketers, Content is Still King.”
  5. On the business travel front, Bloomberg is reporting that “Airbnb Goes After Business Travelers With New Booking Tool.” while “Facebook Begins Retargeting Potential Travelers With Ads Featuring Flight Info.”
  6. Happily, our own Tim Peter appeared on a panel at the Hospitality Law Conference/HotelROI event in Houston to explain “What Hoteliers Can Do to Maximize Their Revenue.” Some of the article details don’t exactly cover what was said, but we’ll have our own report later this week.
  7. Finally, no matter how much things might change, one tactic still remains “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.” Be sure to check it out to see what… and how it can work for you.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

May 5, 2017

7 Stellar Insights Into Mobile, Content Marketing, and More: E-commerce Link Digest

May 5, 2017 | By | No Comments

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7 Stellar Insights Into Mobile, Content Marketing, and More: E-commerce Link Digest

Howdy, Big Thinkers! Lots of amazing insights for you in this week’s E-commerce Link Digest, which looks at 7 stellar insights into mobile, content marketing, and more. Enjoy:

  1. Website Magazine has a great infographic outlining “The State of Mobile Content Marketing” that you’ll want to check out.
  2. It shouldn’t surprise you that mobile and content each play starring roles in “What Digital Marketing Trends Matter?” from a recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast. Give a listen to the whole thing when you have a moment to find out who the other stars are.
  3. While we’re on the topic of trends, don’t miss this presentation, “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business.” and this post that reveals “AI, VR, and CX: 7 Top Posts About This Week’s Top Trends.”
  4. Shifting gears, eMarketer asks “How Can Retailers’ Digital Advertising Always ‘Fuel the Funnel’?” Even better, they offer some terrific answers.
  5. Ben Thompson over at Stratechery has a thought-provoking piece called “Not OK, Google” that asks some important questions about the lack of transparency at Google. I don’t completely agree with Ben’s assessments, but do think it’s a dialogue worth having about Google, and the rest of the AGFAM giants as well.
  6. Forbes offers a look at “4 Things Facebook’s CMO Shared On True Leadership” that you’ll want to review.
  7. And, finally, let’s wrap-up this set of 7 stellar insights into mobile, content marketing, and more with these “10 Posts Showing How the C-Suite Views Customer Experience” from the ongoing E-commerce Link Digest series.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

April 27, 2017

What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192)

April 27, 2017 | By | No Comments

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What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192)

What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 28s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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April 18, 2017

Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business

April 18, 2017 | By | No Comments

Tim Peter presents key digital marketing trends driving business this yearI had the pleasure of speaking with the AMA NJ Executive Circle the other day about the key digital marketing trends driving business this year. You might enjoy seeing the slides, which you can find right here:

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

March 31, 2017

10 Digital Marketing Insights Not to Be Missed: E-commerce Link Digest

March 31, 2017 | By | No Comments

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10 digital marketing insights not to be missed

¡Hola, Big Thinkers! Hope you’ve had an amazing week. How about we wrap it up for you with this equally amazing list of 10 digital marketing insights not to be missed. Enjoy:

  1. Technology plays a huge role in driving customer behavior shifts. And that’s why this list from Brand Quarterly of “3 Technologies Not To Be Underestimated By Marketers” is well worth checking out.
  2. On a very related note, J. Walter Thompson (which, I have to say, is my all-time favorite agency name; it’s so “Mad Men”), has an amazing list of “The Future 100: Trends and Change in 2017” you’ve got to see.
  3. Continuing that theme, Bloomberg reports on “Apple’s Next Big Thing: Augmented Reality.” We’re pretty bullish on augmented reality (AR) around here and Bloomberg’s piece helps illustrate why.
  4. Hey, speaking of AR, Information Age explains “How Augmented Reality Is Transforming E-commerce” that’s worth a read.
  5. Of course, not all tech is useful for marketing. A recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast, asked “Voice, VR, AR, and AI: Hype or Hope for Marketers?”
  6. Of course, all this technology really should just help us engage with customers more effectively, right? That’s what makes Social Media Today’s look at “6 Digital Marketing Strategies to Help Improve Customer Engagement” so worthwhile.
  7. In highly-related news, another great Brand Quarterly post explains why “Brand Strategy At The Point Of Sale Doesn’t Have To Be Hard.”
  8. And keeping that theme going, we’ve got some more great customer experience posts for you starting with another fantastic Thinks Out Loud episode that asks “Customer Experience is Queen? What Does That Mean?” as well as this list of “11 Excellent Posts Connecting Mobile, Content, and Customer Experience” from the E-commerce Link Digest series.
  9. You certainly won’t want to miss this post that reveals “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.”
  10. And, finally, we’d recommend “Improving Customer Experience in 2017: The Conference Board’s 13th Annual CX Conference” to round-out this amazing list of 10 digital marketing insights not to be missed.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: