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Tim Peter Thinks

Tim Peter

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April 27, 2017

What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192)

April 27, 2017 | By | No Comments

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What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192)

What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 28s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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April 18, 2017

Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business

April 18, 2017 | By | No Comments

Tim Peter presents key digital marketing trends driving business this yearI had the pleasure of speaking with the AMA NJ Executive Circle the other day about the key digital marketing trends driving business this year. You might enjoy seeing the slides, which you can find right here:

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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March 31, 2017

10 Digital Marketing Insights Not to Be Missed: E-commerce Link Digest

March 31, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


10 digital marketing insights not to be missed

¡Hola, Big Thinkers! Hope you’ve had an amazing week. How about we wrap it up for you with this equally amazing list of 10 digital marketing insights not to be missed. Enjoy:

  1. Technology plays a huge role in driving customer behavior shifts. And that’s why this list from Brand Quarterly of “3 Technologies Not To Be Underestimated By Marketers” is well worth checking out.
  2. On a very related note, J. Walter Thompson (which, I have to say, is my all-time favorite agency name; it’s so “Mad Men”), has an amazing list of “The Future 100: Trends and Change in 2017” you’ve got to see.
  3. Continuing that theme, Bloomberg reports on “Apple’s Next Big Thing: Augmented Reality.” We’re pretty bullish on augmented reality (AR) around here and Bloomberg’s piece helps illustrate why.
  4. Hey, speaking of AR, Information Age explains “How Augmented Reality Is Transforming E-commerce” that’s worth a read.
  5. Of course, not all tech is useful for marketing. A recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast, asked “Voice, VR, AR, and AI: Hype or Hope for Marketers?”
  6. Of course, all this technology really should just help us engage with customers more effectively, right? That’s what makes Social Media Today’s look at “6 Digital Marketing Strategies to Help Improve Customer Engagement” so worthwhile.
  7. In highly-related news, another great Brand Quarterly post explains why “Brand Strategy At The Point Of Sale Doesn’t Have To Be Hard.”
  8. And keeping that theme going, we’ve got some more great customer experience posts for you starting with another fantastic Thinks Out Loud episode that asks “Customer Experience is Queen? What Does That Mean?” as well as this list of “11 Excellent Posts Connecting Mobile, Content, and Customer Experience” from the E-commerce Link Digest series.
  9. You certainly won’t want to miss this post that reveals “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.”
  10. And, finally, we’d recommend “Improving Customer Experience in 2017: The Conference Board’s 13th Annual CX Conference” to round-out this amazing list of 10 digital marketing insights not to be missed.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

March 29, 2017

Customer Experience is Queen? What Does That Mean? (Thinks Out Loud Episode 190)

March 29, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Customer Experience is Queen? What Does That Mean? (Thinks Out Loud Episode 190)

Customer Experience is Queen? What Does That Mean? (Thinks Out Loud Episode 190) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 11m 20s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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March 28, 2017

7 Sensational Posts for Hospitality Marketers: Hospitality Marketing Link Digest

March 28, 2017 | By | No Comments

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7 Sensational Posts for Hospitality Marketers: Hospitality Marketing Link Digest

Howdy, Big Thinkers! We’re skipping any big setup today and just getting you right to these 7 sensational posts for hospitality marketers. Enjoy:

  1. TechCrunch reports that “Airbnb Pledges Not to Replace Human Community With AI.” Given the importance of people to the overall guest experience, that direction makes a ton of sense.
  2. For more on Airbnb, you’ll probably want to check out these pieces that ask “What Business Is Airbnb In? Hotels? Or Hospitality?” and “How Safe Are Independent Hotels from Airbnb?”
  3. Sojern reports on its blog that they’ve “Teamed Up with Google to Reveal Hotel Guests’ Path to Booking.” Solid information there.
  4. While we looked at this a few weeks ago, it’s worth revising this Hotel News Now report from this year’s HSMAI Digital Marketing Strategy Conference that said, “Digital Marketing Goes Mobile.”
  5. For further evidence of what that means, see Travel Week’s article about “Dressing for Access: Wearable Technology and Travel.”
  6. Keeping up with trends isn’t always easy. And that’s why we produce the Hospitality Marketing Link Digest series for you. Recent entries looked at “8 Outstanding Hospitality Marketing Posts Focused on Guest Experience” and “5 Hospitality Marketing Trend Posts You Won’t Want to Miss.” So, y’know, don’t miss ’em.
  7. Finally, let’s round out the list of these 7 sensational posts for hospitality marketers with a recent post here on the blog that asked “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?” You can probably guess the answer. But why not read the whole thing to find out for sure?

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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March 24, 2017

11 Excellent Posts Connecting Mobile, Content, and Customer Experience: E-commerce Link Digest

March 24, 2017 | By | No Comments

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Hey, Big Thinkers! It’s my daughter’s birthday and I’m running out of the office, but wanted to leave you a great list of 11 excellent posts connecting mobile, content, and customer experience to check out before I go. Enjoy:

11 Excellent Posts Connecting Mobile, Content and Customer, Experience: E-commerce Link Digest

  1. “Mobile App Usage Grows by 28%: Where Are Users Spending Their Time?” from Econsultancy
  2. Internet Retailing says that “Mobile Is Key Online Purchase Channel Not Just for Browsing; Claims Retailers Not Measuring Properly.”
  3. CNET says it’s “Not Just Speed: 7 Incredible Things You Can Do With 5G.” Time will tell, eh?
  4. CMS Wire reports that “Content Has Never Been More Important, Mobile World Congress Panelists Say.”
  5. We’ve got a fantastic list of “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” from the E-commerce Link Digest series.
  6. Brand Quarterly outlines “Successful Content Marketing In 8 Steps” for you.
  7. A recent episode of Thinks Out Loud — our e-commerce and digital strategy podcast — explained that “Content Marketing is a Powerful Hammer But Not Everything’s a Nail.” Give a listen to find out why.
  8. Content plays a critical role in customer experience as I argued in another recent podcast episode, this one stating “Content is King, Customer Experience is Queen.”
  9. Another entry from CMS Wire says “‘Experiences’ Are Everything Now: Implications for Your Brand.”
  10. An entry into the E-commerce Link Digest series rounded-up “9 Insights Into Customer Experience, Content Marketing and More” that you won’t want to miss.’
  11. And, finally, check out these thoughts on “Improving Customer Experience in 2017: The Conference Board’s 13th Annual CX Conference.” You’ll be glad you did.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

March 11, 2017

6 Digital Marketing Posts You’ll Want Your CMO To See: E-commerce Link Digest

March 11, 2017 | By | No Comments

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6 Digital Marketing Posts You'll Want Your CMO To See: E-commerce Link Digest

Hey, Big Thinkers! Hope you’ve had amazing week. Let’s close it out with these 6 digital strategy and content marketing posts you’ll want your CMO to see. Enjoy:

  1. CMO.com, appropriately enough, offers up “A Glimpse At ‘The CMO Of The Future’.” Neat.
  2. On a related note, Business2Community lists “4 Things Every CMO Should Be Able to Do.” Definitely worth a look.
  3. A recent item from our E-commerce Link Digest series collected “9 Great Posts Focused on Digital Transformation, Strategy, and AI” for you.
  4. Meanwhile, these “13 Key Insights About Mobile Commerce, Payments, and Content Marketing,” also from the E-commerce Link Digest series, provide some spectacular information for existing and emerging CMO’s alike.
  5. Speaking of content marketing, Marketing Insider Group explained how to “Make Your Content Marketing Influential by Understanding the Influencers.” Well worth your time.
  6. And, finally, this episode of Thinks Out Loud, our e-commerce and digital strategy examines “Trends for 2017: What Your Content Marketing Strategy Looks Like.” Don’t miss it.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

March 3, 2017

9 Insights Into Customer Experience, Content Marketing and More: E-commerce Link Digest

March 3, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


9 Insights Into Customer Experience, Content Marketing and More: E-commerce Link Digest

Howdy, Big Thinkers! Hope you’ve had an amazing week. What do you say we close it out with these 9 insights into customer experience, content marketing and more as this week’s entry into the E-commerce Link Digest series? Enjoy:

  1. In an article on Forbes, Lauren Friedman looks at “Millennials And The Digital Experience: Getting Your Digital Act Together.” Really good stuff.
  2. Of course, millennials represent a significant change for your business. But Paul Daugherty, Accenture’s Chief Technology Officer, looks at what might be an even more profound shift: “The Changing Face of Business – and the Part Artificial Intelligence Has to Play.” Fascinating post and well worth your time.
  3. Some changes are painful. Chris Isidore reports on CNN Money that “JCPenney Will Close up to 140 Stores.” But it’s worth noting that this represents more a shift in who’s winning rather than a trends away from retail altogether. For instance, in the article, Chris notes that Amazon “…expects to hire 100,000 US workers this year,” some likely for its new retail outlets like Amazon Go. One thing’s for sure. Retail will continue to see significant changes over the next few years as customers and companies alike navigate this new environment.
  4. For additional insights into how these changes might shape your world, don’t miss these 9 Great Posts Focused on Digital Transformation, Strategy, and AI from the E-commerce Link Digest series.
  5. Another great entry into the E-commerce Link Digest series offers up “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” that you won’t want to miss.
  6. Hey, speaking of content marketing — see what I did there? — Arnie Kuenn has a fantastic piece over on Brand Quarterly that walks you through “Successful Content Marketing In 8 Steps.”
  7. Let’s follow that up with an entry from Thinks Out Loud, our e-commerce and digital strategy podcast, that looks at “Trends for 2017: What Your Content Marketing Strategy Looks Like.”
  8. But, wait, what’s content marketing got to do with the changes we’re seeing in the marketplace? Well, for starters, it needs to adapt, as Jayson DeMers from Forbes explains “How Content Marketing Could Change In A Wearable Technology Era.” Also, as somebody said recently, “Content is King, Customer Experience is Queen” — and both play a critical role in helping you connect with your customers.
  9. And while we’re on the topic of connecting with customers, don’t miss this look at “Improving Customer Experience in 2017: The Conference Board’s 13th Annual CX Conference” for even more insights to improve your business all year long.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

January 15, 2017

8 Posts Highlighting the Growth of Mobile in Travel Marketing: Hospitality Marketing Link Digest

January 15, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


8 Posts Highlighting the Growth of Mobile in Travel Marketing: Hospitality Marketing Link Digest

Hey, Big Thinkers! Just got back from a big trip, so I’m going to skip the big setup and just get you right into these 8 posts highlighting the growth of mobile in travel marketing to kick off your week in style. Enjoy:

  1. Leading off, a new Phocuswright research report says that “Mobile Fuels Online Dominance in Europe.” The most impressive stat suggests that 2016 will be the last year that guests made more desktop bookings than mobile bookings. And that’s a really big deal.
  2. On a highly-related note, there’s an Expedia report that says “Mobile Travel Booking is Expected to Keep Rising,” as reported by Duetto. So that big deal is just getting bigger.
  3. Now I’ve been talking about the importance of mobile booking for a really, really long time, but the shift to mobile has taken on increased urgency now that Google will be separating mobile content into a mobile-only index later this year. Fortunately, Search Engine Land has a pretty great checklist to hep you get ready for that.
  4. A post here on the blog from last year took a look at what you can do if you’re not seeing mobile bookings for your hotel, by the way.
  5. While we’re on the topic of mobile, we need to talk a bit more about this “Warning: OTA’s Want to Own Your Guest Every Step of the Way” from last year. According to Mobile Commerce Daily, “Hotels.com Has Introduced New Mobile Concierge” that positions them even deeper into the value chain. Seems that warning is taking on some new urgency of its own.
  6. If you needs some help addressing the challenge posed by OTA’s, you might want to check out these tips on “How the Best Hotels Own the Guest” to grow your business this year.
  7. Content plays a crucial role in helping you own your guest’s experience every step of the way, which is just one reason that, “For Travel Marketers, Content is Still King.”
  8. Alright, Big Thinkers, how about we round-out this week’s list of 8 posts highlighting the growth of mobile in travel marketing with these “10 Great Hotel Direct and OTA Distribution Posts,” this collection of “5 Fast Travel Distribution and Digital Marketing Insights,” and these “6 Sensational Hospitality Digital Marketing Insights” all from the Hospitality Marketing Link Digest series for you.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

January 14, 2017

9 Nifty E-commerce and Digital Strategy Notes for the New Year: E-commerce Link Digest

January 14, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


9 Nifty E-commerce and Digital Strategy Notes for the New Year: E-commerce Link Digest

Hey, Big Thinkers! Don’t want to take too much time setting things up today, so instead let’s get right to this list of 9 nifty e-commerce and digital strategy notes for the New Year. Enjoy:

  1. Leading off, Fortune reports that this was a “Record-Setting Holiday for Retail: Online Sales Surge to $91.7 Billion,” which, y’know, is a lot.
  2. While we’re talking about e-commerce — though, to be fair, that’s kind of our thing around here — we went ahead and rounded-up this collection of “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” as part of the ongoing E-commerce Link Digest series.
  3. On the content marketing front — see what I did there? — Brand Quarterly explains that “Content Is King… As Long As The Kingdom Is Interested!”
  4. So, speaking of content, check out “Trends for 2017: What Your Content Marketing Strategy Looks Like” from Thinks Out Loud, our weekly e-commerce and digital strategy podcast.
  5. Business Insider put together a list of “The Best and Worst Social Networks, According to a College Student” that’s really cool.
  6. Our own Tim Peter has a post over at Biznology that lists a great set of “New Year’s Resolutions for Digital Marketers” you’ll definitely want to check out.
  7. And while we’re on that topic, you’ll also want to check out this post that asks, and answers, “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
  8. You also won’t want to miss another episode of Thinks Out Loud that looks at “3 Trends Driving Your 2017 Digital Strategy.”
  9. And, finally, be sure to check out these “8 Digital Marketing Insights to Kick-Off 2017 the Right Way,” also from the the E-commerce Link Digest series. It seems like a great way to round out the week, and this list of 9 nifty e-commerce and digital strategy notes for the New Year too, don’t you think?

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: