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August 21, 2016

5 Must-See Hotel Marketing Missives: Hospitality Marketing Link Digest

August 21, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


5 must-see hotel marketing missives: Man shopping for hotel onlineHope you’ve had a great weekend, Big Thinkers. To get you ready for a big week ahead, we’ve collected this set of 5 must-see hotel marketing missives from the past week. Enjoy:

  1. Leading off, Julie Sickel from Business Travel News warns us that “Hotel Occupancy Flattens Across Global Regions.” We’ve been living in “the good old days” for the last year or two. Looks like that’s coming to an end as the business cycle softens.
  2. Given that reality, you might want to see EyeForTravel’s piece that looked at “OTAs vs Hotels: Why ‘An Old and Tired Story’ Keeps Running” as well as these “10 Great Hotel Direct and OTA Distribution Posts” from the Hospitality Marketing Link Digest series.
  3. These “5 Helpful Hospitality Marketing Stories for You” and this set of “10 Terrific Travel Marketing Posts from the Past Week” from the Hospitality Marketing Link Digest series also offer terrific insights into improving your direct business.
  4. Of course, if you want more direct business, you should avoid the “Hotel Website Design and Usability: Top 10 Mistakes” that Vikram Singh outlined over on Hospitality Net.
  5. Finally, this round-up of “8 Outstanding Insights: the Top Travel Marketing Posts of Summer, 2016” and these “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)” will help you get ready to drive more direct business, regardless of what happens to demand overall. Great stuff, well worth your time.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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August 19, 2016

9 Necessary Marketing and E-commerce Insights: E-commerce Link Digest

August 19, 2016 | By | No Comments

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9 Necessary Marketing and E-commerce Insights: E-commerce Link DigestI don’t know about you Big Thinkers, but I’m looking forward to enjoying the weekend this week. Hope you are too. Here are 9 necessary marketing and e-commerce insights to get you through until next week. Enjoy:

  1. The Wall Street Journal offers this repot, “Chip Card Nightmares? Help Is on the Way.” Can’t come soon enough. As I’d mentioned on Twitter, “Pro-tip: Making it complicated for customers to figure out how to hand you their money is not a good idea.” Seriously. This was my experience at CVS the other day: Confusing credit card scanner at checkout Helpful? Not at all. We’ve taken something that used to be easy and made it much more difficult.
  2. While I still say the answer to the question “Will E-commerce Kill Retail?” is “no,” clearly, anything that makes retail more cumbersome while digital gets easier isn’t good for traditional retailers.
  3. Before we move away from the payments discussion, you might want to check out this look at “Why Mobile Payments Will Rule” and “Why I’m Bullish on Mobile Payments and Messaging” as well as these “11 Excellent E-commerce and Mobile Payment Entries” from the E-commerce Link Digest series.
  4. Sticking with e-commerce for a bit, Marketing Charts highlighted “The US Companies With the Best – and Worst – Web Experience Ratings.” The bottom of the list should shock almost no one, but there are great lessons to be learned from those at the top.
  5. While we’re talking about experience, it might be a good time to remind you, “In Digital, Don’t Be Your Own Worst Enemy” from our e-commerce and digital strategy podcast, Thinks Out Loud.
  6. Shifting gears, Stephen Baldwin at Social Media Today — not the actor, I trust — collected this list of “5 Social Media Marketing Trends for Summer 2016.” Well worth your time, especially since, as Marketing Charts points out, “Almost 1 in 5 Americans Visit A Company Page on Facebook Every Day.”
  7. Cision rounded-up an excellent list of the “Top 100 Sites for Marketers.” Allow my to contribute a hearty endorsement of that list.
  8. Speaking of round-ups, don’t miss these “11 Exceptional E-commerce Insights: The Top Posts of Summer, 2016” and these “8 Excellent E-commerce and Digital Strategy Insights” from the E-commerce Link Digest series.
  9. Finally, wondering “How Can You Succeed at Digital Marketing Next Year? These 17 Great Posts Offer Answers.” Good stuff to round-out this week’s list.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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August 16, 2016

What Business Is Airbnb In? Hotels? Or Hospitality?

August 16, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


Hotel business or hospitality business: Millennial woman helping guest check-inJoe Gebbia, co-founder and chief product officer of Airbnb, claims they’re not in the hotel business. Instead, the company sells “trust,” mostly in the form of customer experience. Here’s co-founder and chief product officer Joe Gebbia in Skift:

“We didn’t come up with anything new: Hospitality has been around forever, and there were many websites like ours. Why did ours eventually take off? Luck and timing aside, what I’ve learned is we can understand the components of trust and design for that. Trust is still, and will always be, the foundation of our company, and one of my main objectives has been to find new ways to understand and innovate all aspects of trust in our service, our company and our community.”

Now, undermining that argument, they’ve built a hotel in Yoshino, Japan. While Airbnb insists the property isn’t a hotel, Business Insider nails it:

“It’s a commercial property, staffed by locals, and tourists visiting the area pay to rent rooms. A hotel is exactly what it is.”

Gebbia tries to brush this away, telling Skift, “The Yoshino Cedar House is owned by the town of Yoshino, just as all Airbnb listings are owned by the hosts.”

Um… okay. Marriott doesn’t own the property I’m sitting in either. That doesn’t mean it’s not a hotel. I worked for Wyndham Hotel Group and The Leading Hotels of the World for over a decade. Neither owned a single property. They each were — and remain — “hotel companies” (I believe Wyndham now owns two properties; when compared with their roughly 7,700 franchised hotels, that really won’t undermine my point).

But here’s the thing. Gebbia’s telling the truth.

We’re seeing lots of change in the industry, largely driven by technology — or more appropriately, by consumer adoption of technology. You’re feeling the effects of that change every day, whether in operations, marketing, distribution, revenue management, what-have-you. Change happens. Get over it.

What hasn’t changed is what your guest needs. Now, I don’t mean “what guests need” in terms of amenities or destinations. Like any fashion, those change all the time. But guests will always require:

  • Hospitality
  • Service
  • Experience
  • Trust

Where’s Airbnb placing its focus? Hospitality. Service. Experience. Trust. As Gebbia said, “We didn’t come up with anything new: Hospitality has been around forever…”

The problem we often have in this industry comes down to verbiage. Airbnb may not be a hotel company, but they’re certainly a hospitality company.

So the question is, which business are you in? The “hotel” business? Or the “hospitality” business? Getting the answer to that question matters. Because as Airbnb keeps proving every day, only one of them has a future.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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August 15, 2016

How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers

August 15, 2016 | By | No Comments

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How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer AnswersAre you starting to get ready for next year? Not sure what you need to ensure success in your digital marketing? Well, these 17 great posts can help you succeed at digital marketing next year. Enjoy:

  1. ChiefMarketer explains “Why CMO is the Hardest Job in Tech,” noting in particular the challenges of keeping up with trends.
  2. To help, you might enjoy taking a look at “What the Future of Marketing Might Look Like” from a recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast.
  3. You can gain additional insights from another recent podcast episode that explored “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide.”
  4. Finding the right talent for your marketing team continues to represent a critical challenge, as eMarketer found noting, “Marketers Struggle to Balance Marketing Technology Tools and Talent.”
  5. Marketing Charts helps answer that question with a chart that asks, “As Marketing Complexity Rises, Where Are Marketers’ Biggest Digital Gaps?” User experience and and e-commerce are at the top of the list… which helps explain why we put so much focus on those critical areas among our services.
  6. CMO.com found that, quite simply, “Nobody Is Comfortable With Digital Media.” But it doesn’t need to be that way. Again, our look at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” can help.
  7. While we’re talking about top trends, consider we asked, “Is Execution the New Innovation?” and found that generally, the answer is “Yes.” Give a listen to the whole thing to see how you can leverage that to your advantage in the coming year.
  8. Robert Allen highlighted a chart that looks at “How Marketing Budgets Are Shifting in 2016.” Big takeaway, most respondents said their budgets were holding steady but moving a much larger share of budget towards digital.
  9. That seems to make sense, especially when combined with MarketingProf’s look at “How Business Leaders View Digital Marketing.” Given that most see digital as only “somewhat successful,” the key is to tie your efforts to business results and to make sure you’re talking your business leader’s language when pitching new initiatives — or funding existing ones, for that matter.
  10. While we’re on the topic of budgets, eMarketer found that “US Marketers Plan to Invest More in Loyalty Programs by 2017.”
  11. In a highly-useful and related infographic, SocialMediaToday showed “The State of Digital Marketing 2016.”
  12. These thoughts on “What Amazon’s Jeff Bezos Can Teach You About Digital Marketing” from Thinks Out Loud offer some additional insights along those same lines.
  13. Video represents another key opportunity for your digital success, with Niemen Labs quoting Nicola Mendelsohn, Facebook’s vice president for Europe, the Middle East, and Africa as saying “Your News Feed will likely be ‘all video’ in five years” while CMO.com states flatly that “Mobile Video is a Marketing Necessity, Not a Luxury.”
  14. In a similarly bold statement, Benedict Evans asserts that “Video is the new HTML.” We agree, stating that you have to “Make Room For Mobile Video” and including it among 2016’s top trends.
  15. Joel Comm hammers that same message over on Inc., saying that you “Ignore the Live Video Revolution at Your Own Peril.”
  16. The folks over at iMedia Connection put together a group of “13 Ways to Shift to a Data-Driven Marketing Approach” that you’ll want to check out and you’ll likely also enjoy these set of “11 Data-Driven Marketing Insights to Start Your Week Off Right.”
  17. Finally, you’ll definitely want to set yourself up for future success by reviewing these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far).” You’ll be glad you did.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

August 14, 2016

10 Great Hotel Direct and OTA Distribution Posts: Hospitality Marketing Link Digest

August 14, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


10 Great Hotel Direct and OTA Distribution Posts: Hospitality Marketing Link DigestHowdy, Big Thinkers! Super hot here in the wilds of New Jersey today, so I’m going to skip the setup and get you straight to this collection of these 10 great hotel direct and OTA distribution posts from the past week. Enjoy:

  1. Leading off, we’ve got these “3 Myths About Hotel Direct Revenue You Must Stop Believing” for you. Great stuff.
  2. You also won’t want to miss these “8 Outstanding Insights: the Top Travel Marketing Posts of Summer, 2016.” Definitely worth your time.
  3. One of the reasons you’ll want to pay attention to the tips outlined above comes from Business Travel News, who report that “Hotel Occupancy Flattens Across Global Regions.” It seems like the good ol’ days are starting to come to an end. Most of the RevPAR growth in the past year has come more from rate than occupancy. While that’s a good way to gain growth, it’s also a sign that demand for rooms is beginning to fall, the supply of rooms is increasing, or, most likely, a bit of both. Definitely time to get ready for a tougher market ahead.
  4. Inc. Magazine looks at “3 Travel Hacks Millennials Use and You Should Too.” Interesting insight into how millennials — and many consumers, really — actually shop for travel and well worth your time.
  5. In other less-welcome news, HotelMarketing says that “In Search of Hotels, More Travelers Turn To OTAs Than Hotel Websites.” That’s not great, really.
  6. EyeForTravel looks at “OTAs vs Hotels: Why ‘An Old and Tired Story’ Keeps Running.” Well, for starters, there’s things like this: “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.” Though, I suppose, we also ought to consider “A Fair and Balanced Look at Balancing Direct and OTA Business” too. OTA’s have their role to play in your distribution strategy. It’s your job to ensure you use them correctly.
  7. Before moving on, Director in the UK explains how “Booking.com Envisions the Future of Travel.” Absolutely something you should check out, if for no other reason than “know your competition.”
  8. And on a highly related note, TheStreet says “Here’s Why TripAdvisor Is Becoming the Facebook of Online Travel” that you should take a look at too.
  9. If you’re looking to grow your direct business, these “5 Helpful Hospitality Marketing Stories for You” from our Hospitality Marketing Link Digest are worth a look.
  10. And, finally, pay attention to these “Four Key Elements of Modern Hospitality Marketing” to help you reach and attract more guests to your hotel. You’ll be glad you did.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

August 12, 2016

11 Excellent E-commerce and Mobile Payment Entries: E-commerce Link Digest

August 12, 2016 | By | No Comments

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11 Excellent E-commerce and Mobile Payment Entries from the Past Week: E-commerce Link Digest - Man using mobile paymentsHappy Friday, Big Thinkers! We’re going to skip the setup for this week’s E-commerce Link Digest and just get you right to these 11 excellent e-commerce and mobile payment entries from the past week instead. Enjoy:

  1. Kicking things off this week, Angela Everitt has a great piece on Brand Quarterly that says, when it comes to “Thought Leadership: Do Less, But Do It Better.” Here’s the thing: that’s true for everything.
  2. In fact, that focus on execution was the point of this week’s episode of Thinks Out Loud, our weekly digital strategy and e-commerce podcast, that advised, “In Digital, Don’t Be Your Own Worst Enemy.” Be sure to give it a listen when you get a moment, OK?
  3. Shifting gears, the fine folks at eMarketer asked “Will Internet Users Start Using Mobile Payment Apps Anytime Soon?” While only 1 in 5 respondents said they’re likely to start using one in the next year, usage data says otherwise. eMarketer projects almost $62 billion in spend on mobile payments next year. And, given the crappy, er, I mean, less than optimal rollout of EMV chip readers in stores — no, seriously, which stores make it clear whether we’re supposed to swipe or insert our cards? — retailers are inadvertently creating a great environment for driving usage.
  4. On a highly-related note, Leena Rao on Fortune reports that “Apple Pay Now Accounts for Three-Fourths of U.S. Contactless Payments.” So there’s that.
  5. On Mobile Commerce Daily, Brielle Jaekel explains “Why Universal Mobile Wallets Will Eventually Overtake Retailers’ Offerings.” The whole article is worth a read, but the simple answer comes down to utility and Millennials. Time will tell.
  6. Meanwhile, over on Forbes, Niall McCarthy highlights a fascinating infographic that shows what universal wallets have to contend with, noting “Starbucks Holds More Cash On Its Loyalty Cars Than Many Banks” have in deposits. Um… damn.
  7. When you put all of the above together, it helps explain “Why Mobile Payments Will Rule” and “Why I’m Bullish on Mobile Payments and Messaging.”
  8. For more on this topic, don’t miss “A Quick Snapshot of the State of Mobile Payments” that we put together for you a few weeks back.
  9. Moving into other aspects of e-commerce, Stephie Grob Plante makes “The Case for the American Mall” over on Racked and notes, “malls aren’t dying. They’re changing” Or at least the good ones are. Great read and well-worth paying attention to no matter what business you’re in as the challenges malls face today will confront us all eventually — assuming they’re not already.
  10. Picking up on that thread, I recently posted an update to an alder post that asked, “Will E-commerce Kill Retail?” Shore answer: No. Long answer: Well, read the post.
  11. Of course, if you’re looking for even more useful information than we can fit into this collection of 11 excellent e-commerce and mobile payment entries from the past week, be sure to check out these “13 Excellent E-Commerce and Digital Strategy Insights” from our ongoing E-Commerce Link Digest series, as well as these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far).” You’ll be glad you did.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

August 10, 2016

In Digital, Don’t Be Your Own Worst Enemy (Thinks Out Loud Episode 174)

August 10, 2016 | By | No Comments

In Digital, Don't Be Your Own Worst Enemy (Thinks Out Loud Episode 174): Enemies sitting side by side

In Digital, Don’t Be Your Own Worst Enemy (Thinks Out Loud Episode 174) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 29s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

August 5, 2016

11 Must-Watch Trends for Digital Leaders: E-commerce Link Digest

August 5, 2016 | By | No Comments

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Trends for digital leaders: Team discussing digital leadership¡Hola, Big Thinkers! Hope you’ve had an amazing, productive, and profitable week. Let’s skip any big setup for this week’s E-commerce Link Digest and just get you right to these 11 must-watch trends for digital leaders instead. Enjoy:

  1. Social Media Today starts us off with an outstanding infographic that illustrates the “State Digital Marketing 2016.” Definitely worth checking out to understand the trends you need to know.
  2. Speaking of digital trends, don’t miss this recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, that explored “5 Digital Trends You Must Adopt Right Now.” Great stuff, well worth your time.
  3. Continuing with the trends theme, Bloomberg has terrific insights into “Facebook’s Really Big Plans for Virtual Reality.” This is a remarkable topic and something you need to pay attention to as we move towards 2017. I’ve mentioned in the past that I believe augmented reality will be more important than virtual reality in the longer-term for most businesses. But given that it’s early days you should definitely keep an eye on both.
  4. Marketing Charts outlines outstanding research that asks, “As MarTech Understanding Becomes Critical, Where Will Marketers Invest Next Year?”
  5. Marketing Insider Group has a terrific piece that considers “The Compounding Power of Content Marketing.” Such a smart idea.
  6. Of course, you can’t receive the compounding benefits of content marketing until you get started. These “15 Colossal Content Marketing Insights to Kick off Your Week” will point you in the right direction.
  7. When it comes to applying the trends, leadership plays a crucial role. Culture is more important than your tactics and in some cases, more important than your strategy, too. That’s why it’s so helpful that MarTech Advisor looks at “The First Three Steps a CMO Should Take to Better Align Sales and Marketing.” Good stuff.
  8. On a highly related note, InformationWeek offers technology leaders these “3 Tips For Playing Nice With Your CMO.” Given the connections between marketing and technology these days, marketing leaders should realized communication and partnership are a two-way street and would benefit from checking out these tips too.
  9. Luxury Daily looks of mobile payments beyond NFC and makes “The Case for Beacons.” It’s clear that payments comprise a critical part of your customers’ e-commerce experience, which makes this a trend definitely worth watching.
  10. While we’re on the topic of payments, be sure to check out this look at “Why I’m Bullish on Mobile Payments and Messaging” as well as “A Quick Snapshot of the State of Mobile Payments” for more insights into what makes payments so critical to your business success in the coming year.
  11. Finally, you can’t miss these “11 Exceptional E-commerce Insights: The Top Posts of Summer, 2016” or these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far).” Excellent information and insights to set you up for success and a great way to round-out this list of 11 must-watch trends for digital leaders, don’t you think?

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

August 4, 2016

5 Digital Trends You Must Adopt Right Now (Thinks Out Loud Episode 173)

August 4, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


5 Digital Trends You Must Adopt Right Now (Thinks Out Loud Episode 173)

5 Digital Trends You Must Adopt Right Now (Thinks Out Loud Episode 173) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 50s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

August 2, 2016

8 Outstanding Insights: the Top Travel Marketing Posts of Summer, 2016 (Travel Tuesday)

August 2, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


8 Outstanding Insights: the Top Travel Marketing Posts of Summer, 2016Hey, Big Thinkers! As with yesterday’s post, we’re rounding up the top posts from summer, this time putting our usual Travel Tuesday focus on the very best travel and hospitality marketing posts here on the blog. So, without further ado, spend a few minutes revisiting these 8 outstanding insights: the top travel marketing posts of summer, 2016. Enjoy:

  1. Leading off, we’ve got a round-up of “3 Myths of Hotel Direct Revenue You Must Stop Believing” for you. Great stuff.
  2. Another hugely popular post here on Thinks was our recap of “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far).”
  3. Up next, we come to a broad run of entries from the Hospitality Marketing Link Digest, starting with these “6 Super Summer Hotel Marketing and Distribution Tips” that your fellow Big Thinkers loved.
  4. Like that one? Well, then you’ll probably love this set of “10 Terrific Travel Marketing Posts from the Past Week.”
  5. Want even more? How about a collection of “7 Special Hotel Marketing Insights” from early in July for you.
  6. One last Hospitality Marketing Link Digest that got lots of traction this summer gathered up “5 Fantastic Travel Marketing Posts You’ll Want to See.” Really good stuff all around.
  7. Our own Tim Peter talked about how to “Cut Through the SEO Clutter: 5 Myths Explained” and “How Digital Marketers Deal With the Shifting Landscape” in two separate interviews with Hotel News Now.
  8. Finally, we’ll leave you with this video of the “This Week In Hospitality Digital Marketing HITEC Recap” where Tim hung out with a group of industry thought leaders to talk about what worked — and what didn’t — at the recent HITEC conference HFTP put on in New Orleans. Really worth a few minutes of your time.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including: