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July 26, 2016

3 Myths About Hotel Direct Revenue You Must Stop Believing (Travel Tuesday)

July 26, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


3 myths about hotel direct revenue that you must stop believingMy latest column for Hotel News Now, “The Most Capable Revenue Generator Is You,” looks at 3 myths about hotel direct revenue you must stop believing.

I’ve talked about one of the myths,

“OTA’s are evil,”

a number of times.

But I haven’t talked as much about the other two. As the column points out,

“…competing on price is a losing proposition. Full stop. Lowering rates should be your last resort. It hurts your ability to provide a better experience for guests and, in most cases, doesn’t work at actually driving demand.

For a 150-room property selling at $200 per night, every 5% discount — just $10 a night — away from your target ADR represents a topline loss of around $300,000 per year. And if you’re offering that $10 discount through OTA channels, you’re leaving even more money on the table once you’ve accounted for commissions and net rates. Which then makes it that much harder to surprise and delight guests with an amazing experience when you’re leaving yourself a few hundred thousand dollars less to work with.”

Additionally,

“…there are no “white knights” waiting to ride in and save the day. At least not the way most people think about it. Not metasearch (many of whom are owned by OTAs anyway), nor Google, nor Facebook, nor Apple, nor anyone else is going to solve your problem. They may each help solve for a piece of it, mind you. But ultimately, your success depends on doing a number of things well.”

Happily, the piece doesn’t just talk about myths; it also talks about how to win in this environment. These include:

  • Telling a great story about your property and your brand.
  • Focusing on guest experience at every point in the customer journey.
  • Improving your content to convey that story and that experience.
  • And others…

You can read the whole list here — and I hope that you do.

Winning direct revenue for your hotel matters. It’s critical to building your brand and your business for the long haul. It’s not easy, but it’s possible. All you need to do is stop putting your faith in these myths and focus on the needs of your guests for the long-term.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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July 25, 2016

Digital Video is Taking Over: These 5 Data Points Prove It

July 25, 2016 | By | No Comments

Digital Video is Taking Over: These 5 Data Points Prove ItLate last year, I wrote a post encouraging you to “Make Room For Mobile Video” and it seemed as it now would be a good time to see where your fellow marketers stand on digital video marketing specifically and content marketing more generally. If anything, I may have underestimated how quickly digital video would take over the world. Here are 5 data points to back that up:

  1. First, according to the Nieman Journalism Lab, Facebook predicts your News Feed will likely be ‘all video’ in five years. Nieman quotes Nicola Mendelsohn, Facebook’s vice president for Europe, the Middle East, and Africa, who says,
    “An average of 100 million hours of video are watched on Facebook on mobile devices daily, Fortune reported. Facebook Live video has also been “a bigger, faster phenomenon” than the company expected, saying that Live videos get 10 times as many comments than other video.

    “I just think if we look already, we’re seeing a year-on-year decline on text. We’re seeing a massive increase, as I’ve said, on both pictures and video…”

    That’s worth emphasizing again: “…we’re seeing a year-on-year decline on text.” It’s only mid-2016 and text is beginning to fall by the wayside as far as Facebook is concerned. That’s a huge statement and one worth paying increased attention as you plan for next year.

  2. Meanwhile, Marketing Charts has some extraordinary data that underscores the phenomenon. In their study, “Traditional TV Viewing: What A Difference 5 Years Makes,” they lay out these important pieces of data:

    “…reports are coming out suggesting that streaming video has supplanted linear TV as the dominant form of video consumption among youth:

    • A survey from Deloitte finds 19-25-year-olds estimating that they spend 39% of their TV content time watching streaming video as opposed to 29% watching live programming, with streaming (31%) also ahead of live viewing (28%) among 26-32-year-olds; and
    • A Defy Media study similarly suggests that 13-24-year-olds are spending more time with “free” and subscription digital video than with TV.”

    Marketing Charts goes on to show, “…weekly streaming hours more than tripled between Q4 2013 and Q4 2015.” As above, let’s emphasize that number: “…streaming hours more than tripled” in just a couple of years.

  3. While it might seem like this is only a reality in the B2C world, Marketing Charts also shows that “B2B Content Marketers See Bigger Role Coming For Social and Video.” Their key finding:
    “…this year, just 13% see emailers as being the most indispensable format. Overtaking it will be videos, which 16% of respondents see as indispensable, almost double the share (9%) who found videos to be most effective for them last year.”

    Again, that’s a massive increase in just a single year.

  4. For a real-world look at what some marketers are doing, take a look at Jason Miller’s write-up over on LinkedIn, “A B2B Marketer Spends a Month with Snapchat”. While he’s not sure the app is quite ready for B2B marketers, he also says,
    “I wouldn’t be surprised if, as GaryVee predicts, Snapchat matures in the next couple of years to become the next YouTube.”

  5. So, what can you do about this? Well, MarketingProfs recommends some pointers for “How a Simple Story Can Help You Win Your Prospect’s Trust” that applies to any content marketing. The key takeaway:
    “”The best way to build rapport is to empathize with your audience’s pain. If you could, you’d sit down with the person for a one-on-one and gain personal knowledge of her situation: Why does she feel that way?

    You’d learn her plight and understand her situation.

    Empathy goes a long way towards making your content marketing work, regardless of format.

  6. You might also want to reference “A Quick Postcard from the Future of Digital”, this podcast episode that looks at “How to Keep Up with Technology as a Marketer: The Quick and Dirty Guide,” and “The New Digital Strategy Playbook Part 1” and “Part 2” that we’ve pulled together for you. I’d also recommend planning for more video and images as you start putting together your 2017 budget. Because, if we’ve learned one thing about digital over the years, it’s that once a trend starts moving, it moves fast. And when it comes to online video, it’s moving.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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July 24, 2016

5 Fantastic Travel Marketing Insights: Hospitality Marketing Link Digest

July 24, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


5 Fantastic Travel Marketing Insights: Hospitality Marketing Link DigestHey, Big Thinkers! It’s a gorgeous day here in the Garden State. Hope you’re having a fabulous late summer afternoon wherever you are too. As you get ready, why not check out these 5 fantastic travel marketing insights for this week’s Hospitality Marketing Link Digest entry? Enjoy:

  1. Leading off, we rounded-up “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)” for you.
  2. Building from those top posts, one of the more popular items over the last few months took a look at “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.”
  3. This next post explains why “Personalization Starts With a Person” that you’ll really want to review.
  4. You might also want to check out a couple of entries from the Hospitality Marketing Link Digest series, including these “5 Helpful Hospitality Marketing Stories for You” and these “7 Special Hotel Marketing Insights.”
  5. And, finally, this “New Sabre Study Outlines Key Mega-Trends Shaping Travel Marketing.” You’ll definitely want to give it a look.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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July 22, 2016

7-Plus Can’t Miss Mobile Commerce Strategy Posts: E-commerce Link Digest

July 22, 2016 | By | No Comments

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7-Plus Can't Miss Mobile Commerce Strategy Posts: E-commerce Link DigestWell, Big Thinkers, that’s another week in the books. Let’s skip any fancy setup this time around and just get right to these 7-plus can’t miss mobile commerce strategy posts, part of the ongoing E-commerce Link Digest series. Enjoy:

  1. Business Insider takes a look at the “Payments Ecosystem – Data & Business Potential,” which helps underscore “Why I’m Bullish on Mobile Payments and Messaging” and “Why Mobile Payments Will Rule.”
  2. The team here at Thinks rounded-up this set of “13 Excellent E-Commerce and Digital Strategy Insights” from the E-commerce Link Digest series as well as these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)”
  3. A great episode of our Thinks Out Loud podcast reveals “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” for you. That’s clearly useful info, since as Sheryl Pattek of Forrester asks on CMO.com, “CMOs, Your Role Is Evolving — Are You Keeping Up?”
  4. We’re going to stick with CMO.com for a moment, where Giselle Abramovich put together a great collection of “15 Mind-Blowing Stats About Millennials” that will help you connect with that critical segment.
  5. Blair Symes wrote a terrific piece for Chief Marketer that outlines “8 Omni-Channel Marketing Pitfalls to Avoid” and that pairs nicely with this set of “8 Killer Entries About Improving E-commerce Experience.”
  6. Michael Brenner writing at Marketing Insider Group explains why “Personalization Is the Future of Content Marketing.” If you liked that, you might also enjoy this group of “15 Colossal Content Marketing Insights to Kick off Your Week” or this reminder that “Content is Still The King.”
  7. Finally, let’s round out this week’s round-up of 7-plus can’t miss mobile commerce strategy posts with these “12 Powerful Posts Featuring the Top Mobile and E-commerce Trends”

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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July 21, 2016

The New Digital Strategy Playbook Part 2: Electric Boogaloo (Thinks Out Loud Episode 172)

July 21, 2016 | By | No Comments

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The New Digital Strategy Playbook Part 2

The New Digital Strategy Playbook Part 2: Electric Boogaloo (Thinks Out Loud Episode 172) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 45s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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July 18, 2016

Don’t Get Hung Up On Smartphones: Put Your Customer First

July 18, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Don't Get Hung Up On Smartphones: Put Your Customer First

I don’t want to make fun of my friends at eMarketer, but they have a real knack for burying the most important reality sometimes. eMarketer released research today that mobile and tablet together now represent over 50% of the internet-connected devices in most people’s homes. And that’s undoubtedly an impressive finding. It’s just not the most important one.

What the data hides is that the overwhelming majority of customers own multiple devices and that they use all of them to solve their problems, switching as needed to get the best answer. Over 80% have both mobile and desktop devices. So, sure, the single most common connected device in the home is the smartphone, with greater than 37% of the study owning one. Desktops and laptops represent another 28% ownership. And almost one-fifth of customers also own connected devices like DVRs, set-top boxes, and Blu-ray players — which, to be fair, will see a lot more movement with the rapid rise of Amazon’s Echo, and Google and Apple’s forthcoming entries into the home AI space.

But the key fact is that most of your customers own multiple devices. And they’ll use whichever one helps them accomplish their goals. That’s the new normal.

This speaks to the ongoing trends that we’re seeing. It’s important to recognize that despite the number of people we’re seeing own smartphones (or tablets or what-have-you), it’s not mobile-first; it’s customer first. By focusing on devices, too many companies put too much emphasis on things like their website design or their mobile app design or their social platform pages. And what that really means is that they’re putting more effort into the frame then into the picture it contains.

You’ve heard me say many times before that “content is king, context is queen, and data is the crown jewels.” Those attributes play a key role in the new digital strategy playbook that I started talking about over on our Thinks Out Loud podcast last week. That playbook tries to put the emphasis where it belongs: on the customer and on answering their questions.

So don’t get hung up on smartphones. Or tablets. Or messaging. Or whatever else comes next. And let’s not bury the most important fact: devices are secondary; put your customer first.

Want to learn even more? Well, if you’re looking to hear about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 17, 2016

10 Terrific Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

July 17, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


10 Terrific Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

Hey, Big Thinkers! Hope you’re having an amazing weekend. And hope you won’t mind if I let you enjoy your weekend a little more by skipping any big setup and simply presenting you these 10 terrific travel marketing posts from the past week as the latest entry into the Hospitality Marketing Link Digest series. Enjoy:

  1. Leading off, you’ll want to check out these “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)” as selected by your fellow Thinks readers.
  2. Hotel Marketing breaks down “Airbnb vs. Hotels: New Study Reveals Key Consumer Purchase Drivers.”
  3. Fortune takes a good look at “How Restaurants Use Instagram and OpenTable to Gather Data on Diners,” which is a key step towards delivering more personalized and more effective services to your guests (something we looked at in more detail in “The New Digital Strategy Playbook: Part 1”).
  4. Speaking of Instagram, don’t miss this excellent article that asked, “Is Social a Waste of Time for Hotel Marketers?”
  5. According to Tnooz, “Boxever Says Travel Brands Need to Improve Personalization.” No doubt. If you’re interested in actually accomplishing that, you might want to remember that “Personalization Starts With a Person.”
  6. In case you couldn’t make it to HITEC this year, be sure to watch “This Week in Hospitality HITEC Round-Up and Recap” featuring our own Tim Peter, as well as industry thought leaders, Robert Cole, Loren Gray, and Ed St. Onge.
  7. Hetras provides “11 Digital Marketing Tips to Differentiate Your Hotel” that are worth reviewing.
  8. The fine folks at EyeForTravel ask “Talking Technology: Is This What Hotel Guests Really Want?”
  9. While we’re on the topic of technology, Tnooz uncovers “What CMOs Need to Hear About Chatbots.” And while we’re on that topic, you might want to review Five Reasons Marketers Need to Get Ready for Mobile Messaging as well as listen to hear “Why I’m Bullish on Mobile Payments and Messaging.”
  10. Finally, why not round out this week’s list of 10 terrific travel marketing posts from the past week with these “5 Helpful Hospitality Marketing Stories for You” from the Hospitality Marketing Link Digest series for you. Great stuff to start your week off right.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

July 15, 2016

13 Excellent E-Commerce and Digital Strategy Insights: E-Commerce Link Digest

July 15, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


13 excellent e-commerce and digital strategy insights

Howdy, Big Thinkers. I’m just back from a couple days of client meetings in New York City (which, admittedly, is just across the river), but I’m betting you would like to skip the setup and just get right to this round-up of 13 excellent e-commerce and digital strategy insights, this week’s entry into the E-commerce Link Digest series. So that’s what I’ve done for you. Enjoy:

  1. Let’s kick off this week’s list with these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)” from right here on Thinks.
  2. And on our Thinks Out Loud podcast this week, I took a look at “The New Digital Strategy Playbook: Part 1” that’s definitely worth a listen.
  3. Over on Brand Quarterly, Bryan Kramer writes, correctly, that “People Buy Emotions Not Things.” It’s a simple point, but one that’s incredibly important to remember too.
  4. On a related note, and also on Brand Quarterly, Ana Andjelic lays out “Luxury’s Lesson To Brands: Get Your Customer Experience Right.” All I can say is, “yep.”
  5. Marketing Charts shares research that asks “What Does It Take to Get the Customer Experience Right?” On a similar note, we’ve got this set of “8 Killer Entries About Improving E-commerce Experience” for you to review from the E-commerce Link Digest series as well as this Thinks Out Loud episode on “Driving Seamless Experiences in 2016.”
  6. Writing at The Drum, Stephen Lepitak epxlains “How Google Plans on Using VR To Connect People With Memories, Experiences and Places” that’s well worth a read.
  7. Jason Miller has a post over on LinkedIn called “A B2B Marketer Spends a Month with Snapchat” that’s definitely worth a read.
  8. Marketing Charts finds that, for “Traditional TV Viewing, What A Difference 5 Years Makes,” further underscoring “2016’s Top Trends: Make Room For Mobile Video.”
  9. Veronika Bernkammer on the Future of Commerce blog says “When It Comes to Personalization, ‘Dear First Name’ Is Not Good Enough.” Damn straight.
  10. While we’re on the subject of personalization, don’t miss these “9 Must-Read Personalization Insights to Start Your Week Off Right.”
  11. I loved Joshua Nite’s piece on the Top Rank Blog that uncovered “How to Turn Undervalued Content into Content Marketing Gold (The Trick is Repurposing),” especially when you pair it with these
    “15 Colossal Content Marketing Insights to Kick off Your Week.”
  12. It also seems like a good time to remind you that “Content is Still the King.”
  13. Finally, as we close out this week’s recap of 13 excellent e-commerce and digital strategy insights, make sure you give a listen to this podcast episode that outlines “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” when you have a moment. You’ll be glad you did.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 13, 2016

The New Digital Strategy Playbook: Part 1 (Thinks Out Loud Episode 171)

July 13, 2016 | By | No Comments

Team brainstorming the new digital strategy playbook, part 1

The New Digital Strategy Playbook: Part 1 (Thinks Out Loud Episode 171) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 19s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

July 12, 2016

21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)

July 12, 2016 | By | No Comments

21 Can't Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)Want to drive more direct bookings to your hotel? Click here to learn more


Well, Big Thinkers, we’ve made it halfway through the year. And, as we like to do around here, it’s time to round-up everything that you and your fellow readers here at Thinks have read and responded to all year long. As with yesterday’s countdown of e-commerce and digital strategy posts, I’ve broken the list into two sets. The first featuring our regular Travel Tuesday posts, and the second recapping the best of our ongoing Hospitality Marketing Link Digest series. And now, without further ado, I give you these 21 can’t miss travel marketing insights: the top posts of 2016 (so far). Enjoy:

21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)


Part 1 – The Travel Tuesday Series

  1. The biggest post of the year so far, by a wide margin, looked at the current distribution landscape and found that, when it comes to “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.” You’re definitely gonna want to read this one.
  2. Another huge post from the first half of the year (though, technically it was published late last year), asked “Is Social a Waste of Time for Hotel Marketers?” The answer is a clear “no,” but be sure to read the whole thing to find out why.
  3. Digest

  4. You want insights and information? You want to know what’s going on in the world of hospitality digital marketing? You want to fill your rooms and grow your revenues? Then these “8 Outstanding Lessons from the 2016 HSMAI Digital Marketing Strategy Conference” are just what you’re looking for.
  5. I’d mentioned yesterday how important the role content plays has become over the last year. Well, that’s equally true for hospitality marketers too. In fact, as this post highlights, “For Travel Marketers, Content is Still King.”
  6. Following up on the concept of content marketing’s importance, your fellow Big Thinkers really enjoyed this post that explored “Content Marketing For Hotels: 2016’s Must-Watch Trend” in detail. Check it out to see why for yourself.
  7. Man, Expedia has been making some headlines in the distribution space this year — and not for good reasons. A post from just a couple months back calls “Expedia’s Accelerator Program ‘A Wolf in Wolf’s Clothing.'” Sad, but true.
  8. Another hugely popular post broke down the “Four Key Elements of Modern Hospitality Marketing” for you to apply as soon as you’re ready.
  9. One of those four key elements gets a spotlight of its own in this post that explained “Why Hotel Marketing Depends on Personalization.”
  10. Several presentations I’ve given over the past few months made your list of top posts, including this one that explored “2016’s Key Hospitality Marketing Trends.” You won’t want to miss that one.
  11. Some of our monthly “best of Thinks Travel Tuesday” posts were really popular among your fellow readers, including this set of “7 Sensational Marketing and Distribution Insights: the Top Posts of February” and these “8 Top-Notch Travel Marketing Posts from the Past Month: The Top Travel Marketing Posts of January (Plus December’s Too).” Definitely worth a look.
  12. We’re starting to see any number of new entrants into the travel space create both opportunities and threats to hospitality marketers. This next post provided deeper insights into the trends when it explored “How Google, Uber, and Foursquare Plan to Revolutionize Travel.”
  13. While this collection of “16 Key Insights: The Top Travel Marketing Posts of 2015” captured the top posts from last year, many of its lessons apply just as well right now and is definitely worth another look.
  14. We’ll round-out this section of our look back at these 21 can’t miss travel marketing insights: the top posts of 2016 (so far) with another presentation, this one providing insights into “Using Data to Put Personalization to Work for Your Property.”

But don’t worry. We’re not done yet…

21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)


Part 2 – The Hospitality Marketing Link Digest Series

As mentioned above, I’ve gone ahead an broken out our ongoing Hospitality Marketing Link Digest series posts separately, but highlighted the relevant topics in each of their titles for you. You can review the ones most appropriate to your needs, or when you get a moment, check out the entire set. Enjoy:

  1. 5 Fantastic Insights Into 2016 Travel Marketing Trends
  2. 8 Excellent E-Commerce Insights to Round out the Year
  3. 5 Fantastic Posts Featuring Top Travel Marketing Trends
  4. 7 Sensational Social Hospitality Marketing Insights
  5. 6 Important Hotel Marketing Posts from the Past Week
  6. 5 Insightful Travel Marketing Messages
  7. 7 Spectacular Hotel Marketing Posts This Week
  8. 6 Spectacular Resources for Hotel Marketers from the Past Week

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including: