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Tim Peter Thinks

Tim Peter

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June 29, 2017

OK, Google, After the EU Fine, is Google OK? (Thinks Out Loud Episode 198)

June 29, 2017 | By | No Comments

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OK, Google, after EU fine, is Google OK? Image of Google Shopping and Product Listing Ads

OK, Google, After the EU Fine, is Google OK? (Thinks Out Loud Episode 198) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 30s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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June 4, 2017

7 Can’t Miss Hospitality Marketing Insights: Hospitality Marketing Link Digest

June 4, 2017 | By | No Comments

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7 can't miss hospitality marketing insights

Hey, everyone! Hope you’ve had a wonderful weekend. What do you say we close it out with these 7 can’t miss hospitality marketing insights. Enjoy:

  1. Tony Loeb writing at The Blog of Experience Hotel asks “Is Guest Experience the Future of Hotel Marketing?” The answer, as you might imagine, is “yes.” But you should read the whole post for Tony’s great insights. It makes a great companion piece to this recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast that explained why “Content is King, Customer Experience is Queen.”
  2. Tnooz explores the “What, When and Why of Downloading an App for Travel.”
  3. Net Affinity looks at “Attribution Models: The Secret Ways Guests Discover Your Hotel.”
  4. Skift has a great episode of their Backstage Podcast that’s all about “Travel Search, Bargain Hunting and the Future of Booking” that’s worth a listen.
  5. Koddi says that “Google is Testing A New Mobile Experience for Hotel Ads” that you’ll definitely want to know about.
  6. With all the changes going on in digital for hospitality marketers, it’s reasonable to ask, when it comes to “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?” I’d argue “no.” But be sure to read the whole post to see why.
  7. Finally, you won’t want to miss these “7 Sensational Posts for Hospitality Marketers” and this set of “5 Must-See Hospitality Marketing Hot Topics” from the Hospitality Marketing Link Digest series.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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November 25, 2015

Giving Thanks for Digital – Thinks Out Loud Episode 142

November 25, 2015 | By | No Comments

Giving Thanks for Digital

Giving Thanks for Digital – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 47s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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October 31, 2015

Google, Mobile, E-commerce. What More Could You Want? – E-commerce Link Digest

October 31, 2015 | By | No Comments

What more could you want than a look at Google, mobile, e-commerce, and moreReady for the weekend? Even more important, are you ready for this week’s link digest? Well, let’s see. This time we’ve got posts about Google, mobile, e-commerce, social, streaming video, bitcoin, net neutrality, plus a couple inspirational posts that help explain how to succeed in digital—and in business overall. I mean, really, what more could you want? Enjoy:

  1. Well, Google’s been busy lately. First, Search Engine Land says that Google warns webmasters again not to use sneaky, mobile-based redirects, proving once again that mobile is where Google’s putting tons of its energies these days.
  2. While keeping with the Google and mobile theme, a recent episode of our Thinks Out Loud podcast asks, “Google, Apple or Facebook: Who’ll Win the Mobile Web?” Spoiler: it’s too soon to tell. But check out the whole episode to understand why. And on the same topic, Quartz explores why Google can’t stop talking about mobile until it comes to real numbers.
  3. Another Search Engine Land piece offers a great FAQ all about the new Google RankBrain algorithm, which uses machine learning and artificial intelligence to improve its search results, and Search Engine Land also reports that the search giant now provides RLSA to AdWords Shopping Ads with its shopping remarketing lists. . Cool feature, and very welcome for e-commerce marketers.
  4. Quartz highlights a couple of breaking bit coin stories this week, including the EU admitting bitcoin is a currency and that AmEx just made its first bitcoin investment. I’m planning to delve deeper into what makes bitcoin important for the e-commerce and digital strategy space in the next few weeks. These Quartz articles will give you a head start on the topic.
  5. Business Insider shines a light on the latest from the NFL featuring its experiment with streaming. The A/V Club pours cold water on the league’s announcement that 15.2 million unique users viewed the stream in an article thoroughly submerged in snark, but still notes:

    “…three seconds of involuntary football fandom might not sound like much, but look at the product being offered. This was a game between two dreadful squads hailing from second-tier cities. It was played early on a weekend morning, and people in Buffalo and Jacksonville could see it on TV, giving them little reason to watch it online. Yahoo’s web stream was engineered to lack appeal… When Yahoo’s engineers were able to dupe 15.2 trillion people into spending more than zero time on Buffalo-Jacksonville, they succeeded in moving the needle. League officials can be happy…”

    It seems there may be something to this streaming thing in the future after all.

  6. Changing gears, eMarketer rounding up research from top marketers and found increasing audience engagement remains a key objective in social media marketing. Some wag once even went so far as to say that tactic represents the single most effective way to improve your brand’s digital marketing.
  7. A great piece over on KissMetrics says, “It’s Time to Kill These 8 Deadly Online Marketing Myths.” Yep. I agree.
  8. A recent article from the Harvard Business Review that states “Companies Value Curiosity but Stifle It Anyway​” provided the inspiration for my post, “Learning How to Fail.” Failure in e-commerce and marketing happens. Learning how to do it right ensures they’ll let you stick around to do it again.
  9. PSFK details five key retail trends every brand should invest in. Brilliant list, and well worth your time this week.
  10. And, finally, Ars Technica updates us all after the EU voted in favor of Internet fast lanes and slow lanes, striking a huge blow for net neutrality. This is a monumentally stupid idea. As I’ve said before, net neutrality matters for businesses large and small. This isn’t a partisan issue. It isn’t “socialism.” An open Internet benefits consumers and businesses, large and small alike. Stay tuned for more on this topic over time.

Hope you have a fantastic weekend, Big Thinkers. And here’s hoping you have an amazing week ahead too!

If you’re interested in learning more about making the social, mobile web work for your customers, be sure to check out these “8 Excellent Autumn E-commerce and Digital Marketing Posts,” these “6 Must-See Mobile Commerce Messages for You,” this set of “9 Digital Marketing Must-Reads for You This Weekend” and other entries from our E-commerce Link Digest series, plus these “7 Special E-Commerce and Digital Marketing Trending Topics: The Top Posts of September, 2015.”

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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September 13, 2015

6 Terrific Travel Marketing Trends You’ll Want to Review This Week

September 13, 2015 | By | No Comments

6 terrific travel marketing trends you'll want to review this weekThe world tour continues, Big Thinkers, as I find myself in sunny Cancun, Mexico this week. I’m lucky to be staying at a beautiful resort with gorgeous views of the ocean (well, technically, the Caribbean Sea). So I hope you won’t mind if I skip the setup and just get you right to the link goodness you’re looking forward to. With that in mind, here are 6 terrific travel marketing trends you’ll want to review this week. Enjoy:

  1. TripAdvisor released key insights from its “Using Guest Reviews to Pave the Path to Greater Engagement” report. Given that managing your ratings and reviews represents the single most effective way to improve your brand’s digital marketing, you’ll definitely want to check it out.
  2. Screen Pilot says, as OTAs rise, Google & Amazon wait their turn. They’re right. But Google & Amazon won’t wait long. You can check out my thoughts on Google’s distribution plans here and here, as well as what’s up with Amazon’s travel offering here.
  3. Hotel Marketing notes that Marriott rolls out Alipay to welcome Chinese travelers. One of the many reasons why mobile payments will rule in the longer-term is that conversion rates rise as payment options increase. Every. Single. Time. Marriott has just opened its doors to a whole host of Chinese guests — and they should expect those travelers to open their wallets in return. Very smart.
  4. Skift rounds up the week in digital travel marketing with a look at Facebook Booking, ad blocking and more. Definitely worth the read.
  5. Ryan Solutions asks “which hotel type is growing fastest/slowest on Facebook?” Very interesting information.
  6. And, finally, Mobile Commerce Daily explains why Airbnb did not just duplicate its iPhone app for Apple Watch. Cool stuff.

If you’re interested in more insights and information about travel marketing and distribution, be sure to check out these “6 Super Hotel Distribution Strategy Posts,” these “5 Amazing Mobile Hotel Marketing Stories,” a great set of “8 Exceptional Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest,” a terrific round-up of “7 Remarkable Posts about Mobile Marketing in Travel” and these “7 Brilliant Insights into Mobile Travel E-commerce” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including: