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Tim Peter Thinks

Tim Peter

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February 29, 2016

Opportunity (The Leap Day Edition)

February 29, 2016 | By | No Comments

Opportunity (Leap Day Edition): Successful business man posing at top of hill.

Today seemed like a good opportunity to share this with you again:

Today shouldn’t exist

February 29th. Leap day. A once-every-four-years event where we whack the calendar with a small hammer to get it running right again (much the way I used to keep my old ’78 Nova running). If the calendar actually worked right, there wouldn’t be a need for a “leap day.” We’d either have February 29th every year or we never would (though I suppose there’s a chance we could end up with March Eleventieth, or something).

Loads of people make a big deal about Leap Day. Y’know, stuff like, “Do something awesome! Take advantage of a rare event! Make this extra day count!”

But here’s the funny thing about it: Every day is a rare event. February 29th only happens once every four years, but tomorrow’s date only happens once. Ever. Same thing with the day after that. And the day after that one. And the day after that one (you get the idea). Eventually, you’ll run out of all your days, whether it’s the 29th of February or 6th of April or, even, the Eleventieth of March.

It’s inevitable.

So, yes. I agree. Do something awesome today. Make this extra day count.

But do it tomorrow, too.

I hope you’re making the most of today and the opportunity it provides you to put your customers first, better understand what your customers need, provide your customers a more seamless experience, embrace mobile for your business and your brand, market more effectively overall, and generally focus on execution to drive growth for your business.

And I hope you do it again tomorrow, too.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, if you’re looking for still more insights and information to guide your marketing this year, check out some of the best of Thinks here:

Tim Peter

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February 8, 2016

7 Posts Explaining How to Execute Digital Effectively: E-commerce Link Digest

February 8, 2016 | By | No Comments

7 Posts Explaining How to Execute Digital Effectively: E-commerce Link DigestWhat’s this? A Monday edition of the E-commerce Link Digest series? Well, see, what had happened was that there were just too many good items last week, so I decided to split the post into two halves, one focused on content marketing and a second featuring this set of 7 posts explaining how to execute digital effectively. I didn’t think you’d mind. Now without any further ado, how about we lead you to the links? Enjoy:

  1. The folks over at Strategy-Business.com have put together an outstanding checklist of five steps to formalizing forward thinking in your organization. Really helpful.
  2. Forrester’s Julie Ask suggests you need to be valuable to consumers with a comprehensive app strategy, according to the team at Mobile Marketer. So, so true.
  3. Effective marketers will also want to stop chasing the next big thing in marketing and instead focus on creating seamless customer experiences.
  4. Direct Marketing News offers a great outline of what marketers should do differently in 2016 that you’ll want to review.
  5. We recently rounded-up an excellent list of 8 exceptional essays to improve your digital innovation that’s well-worth your time.
  6. Along those lines, you won’t want to miss this podcast episode from a couple weeks back that asked, “Trends for 2016: Is Execution the New Innovation?”
  7. And, finally, this collection of “20 Key Concepts for the Year Ahead: The Top Posts of 2015” offers tons of useful tips and tricks to help you execute more effectively in 2016.

If you’re interested in learning more about making the social, mobile web work for your customers, be sure to check out these “9 Tremendous Posts About 2016’s Top Digital Trends: E-commerce Link Digest”, this collection of “8 Digital Strategy Posts to Start Your Week Right,” this set of “10 Must-Read Posts About Mobile Commerce and Content Marketing” a fun collection of posts featuring “Google, Mobile, E-commerce. What More Could You Want?” and all the rest of the entries from our E-commerce Link Digest series.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

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January 20, 2016

Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149)

January 20, 2016 | By | No Comments

Driving Seamless Experiences in 2016 (Thinks Out Loud Podcast Episode 149)

Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149) – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 7s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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January 7, 2016

4 Necessary New Year’s Resolutions for Digital Marketing Success (Thinks Out Loud Episode 147)

January 7, 2016 | By | No Comments

4 Necessary New Year's Resolutions for Digital Marketing Success

4 Necessary New Year’s Resolutions for Digital Marketing Success (Thinks Out Loud Episode 147) – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 34s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

December 16, 2015

Trends for 2016: Is Execution the New Innovation? (Thinks Out Loud Episode 145)

December 16, 2015 | By | No Comments

Is Execution the New Innovation?

Trends for 2016: Is Execution the New Innovation? (Thinks Out Loud Episode 145) – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 59s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

August 5, 2015

How Not to Fail – Thinks Out Loud Episode 132

August 5, 2015 | By | No Comments

How not to fail

How Not to Fail – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 16m 28s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

April 1, 2015

No Fooling: Digital Works – Thinks Out Loud Episode 117

April 1, 2015 | By | No Comments

Digital works. This week's podcast explains how to make it work for you.

No Fooling: Digital Works – Headlines and Show Notes

And since I talked about it during the show, you might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 38s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

March 9, 2015

4 Keys to Executing On Digital

March 9, 2015 | By | No Comments

Executing on digital

One of the biggest myths about executing on digital marketing and e-commerce is that it’s all about digital. In practice, nothing could be further from the truth. So much of what makes digital work is really about your organization’s culture and leadership rather than anything to do with paid search prowess or social marketing mastery.

When you hear people around you talk about companies with “digital in their DNA,” what they mean is that the company doesn’t depend on any specific channel or tactic to achieve their goals. Instead, those companies value 4 things above all else:

  1. Customers. Companies that “get” digital get their customers. They realize that customers no longer go online, they are online, using whatever tools they have at hand to find, research, and buy the products and services that matter in their lives. And, they get that these customers will switch to whatever product or service best meets their needs whenever they want. In this environment, the only way to lead is to listen, to pay attention to your customers’ actual needs. And, of course, to focus all your energies on meeting those needs.
  2. Data. Listening to your customer depends on data. Not “Big Data;” your data. Data that helps you understand what your customers actually need. Data that guides you towards the right answer to solve customer challenges. And data that provides a barrier against competitors large and small. By definition, no one else can—or at least shouldn’t be able to—understand your customer’s interactions with your products and services as well as you can. Data represents the lifeblood of your organization’s success. Digital leaders understand that you ignore its value at your peril.
  3. Testing. Of course, data alone doesn’t tell you a complete story. Loads of opportunities exist to misinterpret what data means within your organization. Instead of relying on intuition or guesswork, digital leaders test their assumptions consistently and apply the lessons from those tests to improve the experience their customers enjoy. And that’s why digital leaders customers tend to actually enjoy those experiences.
  4. Accountability. Finally, digital leaders take accountability for delivering results and for creating environments in which their teams can produce those results. Accountability isn’t just about being willing to accept blame when things go wrong. It’s about making a commitment to your customer’s success and finding the intersection where customer success leads to business success. Google and Facebook, for example, famously didn’t know how they were going to make money during their early years. But their commitment to helping customers accomplish their goals eventually led them to seriously successful destinations all the same.

Apple, Google, Facebook, Amazon, Microsoft (the AGFAM folks), all started small, but got big by delivering key benefits to their customers, using data to learn what worked for their customers, tested their assumptions in the marketplace, and held their leaders accountable for both the customer experience and their business results. Lots of new players are disrupting industries large and small by executing against this same playbook. It’s time you do the same.

If you’re looking to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

March 17, 2014

Do You Feel Lucky?

March 17, 2014 | By | No Comments

Ambitious manHow many people do you know who are lucky? You know the ones. The people that get all the breaks, that everything goes right for, every time. The ones who find nothing but success in all that they do.

That’s nonsense, of course.

No one gets all the breaks. No one’s life is that perfect.

Instead, every “lucky” person I’ve ever known really succeeded because they were able to make their own luck, even following serious setbacks.

Businesses have lots of ups and downs, every day. But a marketing promotion that doesn’t succeed, a new product that bombs, or a project that fails often plants the seeds of future growth.

A client of mine, for instance, tells a great story about a promotion that didn’t work at all. While it raised awareness for their brand, most of the attention proved negative (as in, “did you see how these people screwed up?”) Instead of ignoring the failure, the company took what didn’t work (“wild promotion to attract more customers”) and turned it into a feature for existing customers (“offer ‘thank you’ deals to great customers to attract more repeat business”). The results have been extraordinary.

Was that lucky? Not really. As one of the team often says, “We paid the tuition; we may as well use the learning.”

So, sure, I’ve talked about luck before on St. Patrick’s Day, but it’s always worth remembering. As Louis Pasteur once said,

“Chance favors the prepared mind.”

In other words, luck is what you make of it.

Looking for opportunity? Check out my “Digital Marketing Directions: Three Trends Shaping 2014 Internet Marketing” on Slideshare. It was, by far, the most popular presentation there this month:

You can also register to receive a free copy of my special report, “Digital Hotel Marketing in a Multiscreen World,” produced in conjunction with Vizergy, here. While it’s targeted to the hospitality industry specifically, most of the lessons apply across verticals.

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

February 28, 2014

A Good Week

February 28, 2014 | By | No Comments

A good dayThis has been a really good week for me. I’ve just finished up a couple of big, successful projects, signed a few awesome new clients (Hello, and thank you, new clients!), moderated a panel at a very cool conference, and started discussions with some really interesting companies about how we might work together in the future.

By any objective standard, that’s a good week. Really good.

The funny thing is, none of those represent the best part of my week.

The best thing that happened this week? I celebrated my 20th wedding anniversary.

And, it occurred to me that so many of the good things in my life—every day, every week, every year—happen because of the support I get from my family, starting with my wife. Just before I launched my business, I was offered an amazing job, with a great salary, excellent benefits, and plenty of interesting work. I remember asking my wife, “What will happen if I don’t take this job?” And she said, “You’ll succeed, that’s what will happen.”

Cool lady, huh?

Someone, I think maybe Woody Allen, once said, “80% of life is just showing up.” And the only secret I’ve ever found in life to getting what you really want comes down to that simple truth. Doesn’t matter if it’s business, or relationships, or marriage. It’s showing up. Doing the work. Day after day. Week after week. Year after year. It’s a truth demonstrated to me by my father, my most influential teachers and mentors, and, these days, my wife. Day after day. Week after week. Year after year.

I hope you’ve had a good week. I know I have. I’m going to enjoy myself this weekend, take a little rest, refresh my mind and my body, spend time with the people I love. I hope you do that too.

And I also can’t wait for next week, to start again.

Have a good weekend.

Got some time to read later this weekend? Interested in learning more about the future of e-commerce and marketing via the social, local, mobile web? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

And, finally, you might want to check out some of our past coverage of the social, local, mobile web and what it means for your business, including: