Image Image Image Image Image Image Image Image Image

Tim Peter Thinks

Tim Peter

By

February 8, 2016

7 Posts Explaining How to Execute Digital Effectively: E-commerce Link Digest

February 8, 2016 | By | No Comments

7 Posts Explaining How to Execute Digital Effectively: E-commerce Link DigestWhat’s this? A Monday edition of the E-commerce Link Digest series? Well, see, what had happened was that there were just too many good items last week, so I decided to split the post into two halves, one focused on content marketing and a second featuring this set of 7 posts explaining how to execute digital effectively. I didn’t think you’d mind. Now without any further ado, how about we lead you to the links? Enjoy:

  1. The folks over at Strategy-Business.com have put together an outstanding checklist of five steps to formalizing forward thinking in your organization. Really helpful.
  2. Forrester’s Julie Ask suggests you need to be valuable to consumers with a comprehensive app strategy, according to the team at Mobile Marketer. So, so true.
  3. Effective marketers will also want to stop chasing the next big thing in marketing and instead focus on creating seamless customer experiences.
  4. Direct Marketing News offers a great outline of what marketers should do differently in 2016 that you’ll want to review.
  5. We recently rounded-up an excellent list of 8 exceptional essays to improve your digital innovation that’s well-worth your time.
  6. Along those lines, you won’t want to miss this podcast episode from a couple weeks back that asked, “Trends for 2016: Is Execution the New Innovation?”
  7. And, finally, this collection of “20 Key Concepts for the Year Ahead: The Top Posts of 2015” offers tons of useful tips and tricks to help you execute more effectively in 2016.

If you’re interested in learning more about making the social, mobile web work for your customers, be sure to check out these “9 Tremendous Posts About 2016’s Top Digital Trends: E-commerce Link Digest”, this collection of “8 Digital Strategy Posts to Start Your Week Right,” this set of “10 Must-Read Posts About Mobile Commerce and Content Marketing” a fun collection of posts featuring “Google, Mobile, E-commerce. What More Could You Want?” and all the rest of the entries from our E-commerce Link Digest series.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

By

January 20, 2016

Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149)

January 20, 2016 | By | No Comments

Driving Seamless Experiences in 2016 (Thinks Out Loud Podcast Episode 149)

Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149) – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 7s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

January 7, 2016

4 Necessary New Year’s Resolutions for Digital Marketing Success (Thinks Out Loud Episode 147)

January 7, 2016 | By | No Comments

4 Necessary New Year's Resolutions for Digital Marketing Success

4 Necessary New Year’s Resolutions for Digital Marketing Success (Thinks Out Loud Episode 147) – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 34s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

December 16, 2015

Trends for 2016: Is Execution the New Innovation? (Thinks Out Loud Episode 145)

December 16, 2015 | By | No Comments

Is Execution the New Innovation?

Trends for 2016: Is Execution the New Innovation? (Thinks Out Loud Episode 145) – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 59s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

August 5, 2015

How Not to Fail – Thinks Out Loud Episode 132

August 5, 2015 | By | No Comments

How not to fail

How Not to Fail – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 16m 28s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

April 1, 2015

No Fooling: Digital Works – Thinks Out Loud Episode 117

April 1, 2015 | By | No Comments

Digital works. This week's podcast explains how to make it work for you.

No Fooling: Digital Works – Headlines and Show Notes

And since I talked about it during the show, you might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 38s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

March 9, 2015

4 Keys to Executing On Digital

March 9, 2015 | By | No Comments

Executing on digital

One of the biggest myths about executing on digital marketing and e-commerce is that it’s all about digital. In practice, nothing could be further from the truth. So much of what makes digital work is really about your organization’s culture and leadership rather than anything to do with paid search prowess or social marketing mastery.

When you hear people around you talk about companies with “digital in their DNA,” what they mean is that the company doesn’t depend on any specific channel or tactic to achieve their goals. Instead, those companies value 4 things above all else:

  1. Customers. Companies that “get” digital get their customers. They realize that customers no longer go online, they are online, using whatever tools they have at hand to find, research, and buy the products and services that matter in their lives. And, they get that these customers will switch to whatever product or service best meets their needs whenever they want. In this environment, the only way to lead is to listen, to pay attention to your customers’ actual needs. And, of course, to focus all your energies on meeting those needs.
  2. Data. Listening to your customer depends on data. Not “Big Data;” your data. Data that helps you understand what your customers actually need. Data that guides you towards the right answer to solve customer challenges. And data that provides a barrier against competitors large and small. By definition, no one else can—or at least shouldn’t be able to—understand your customer’s interactions with your products and services as well as you can. Data represents the lifeblood of your organization’s success. Digital leaders understand that you ignore its value at your peril.
  3. Testing. Of course, data alone doesn’t tell you a complete story. Loads of opportunities exist to misinterpret what data means within your organization. Instead of relying on intuition or guesswork, digital leaders test their assumptions consistently and apply the lessons from those tests to improve the experience their customers enjoy. And that’s why digital leaders customers tend to actually enjoy those experiences.
  4. Accountability. Finally, digital leaders take accountability for delivering results and for creating environments in which their teams can produce those results. Accountability isn’t just about being willing to accept blame when things go wrong. It’s about making a commitment to your customer’s success and finding the intersection where customer success leads to business success. Google and Facebook, for example, famously didn’t know how they were going to make money during their early years. But their commitment to helping customers accomplish their goals eventually led them to seriously successful destinations all the same.

Apple, Google, Facebook, Amazon, Microsoft (the AGFAM folks), all started small, but got big by delivering key benefits to their customers, using data to learn what worked for their customers, tested their assumptions in the marketplace, and held their leaders accountable for both the customer experience and their business results. Lots of new players are disrupting industries large and small by executing against this same playbook. It’s time you do the same.

If you’re looking to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

March 17, 2014

Do You Feel Lucky?

March 17, 2014 | By | No Comments

Ambitious manHow many people do you know who are lucky? You know the ones. The people that get all the breaks, that everything goes right for, every time. The ones who find nothing but success in all that they do.

That’s nonsense, of course.

No one gets all the breaks. No one’s life is that perfect.

Instead, every “lucky” person I’ve ever known really succeeded because they were able to make their own luck, even following serious setbacks.

Businesses have lots of ups and downs, every day. But a marketing promotion that doesn’t succeed, a new product that bombs, or a project that fails often plants the seeds of future growth.

A client of mine, for instance, tells a great story about a promotion that didn’t work at all. While it raised awareness for their brand, most of the attention proved negative (as in, “did you see how these people screwed up?”) Instead of ignoring the failure, the company took what didn’t work (“wild promotion to attract more customers”) and turned it into a feature for existing customers (“offer ‘thank you’ deals to great customers to attract more repeat business”). The results have been extraordinary.

Was that lucky? Not really. As one of the team often says, “We paid the tuition; we may as well use the learning.”

So, sure, I’ve talked about luck before on St. Patrick’s Day, but it’s always worth remembering. As Louis Pasteur once said,

“Chance favors the prepared mind.”

In other words, luck is what you make of it.

Looking for opportunity? Check out my “Digital Marketing Directions: Three Trends Shaping 2014 Internet Marketing” on Slideshare. It was, by far, the most popular presentation there this month:

You can also register to receive a free copy of my special report, “Digital Hotel Marketing in a Multiscreen World,” produced in conjunction with Vizergy, here. While it’s targeted to the hospitality industry specifically, most of the lessons apply across verticals.

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

February 28, 2014

A Good Week

February 28, 2014 | By | No Comments

A good dayThis has been a really good week for me. I’ve just finished up a couple of big, successful projects, signed a few awesome new clients (Hello, and thank you, new clients!), moderated a panel at a very cool conference, and started discussions with some really interesting companies about how we might work together in the future.

By any objective standard, that’s a good week. Really good.

The funny thing is, none of those represent the best part of my week.

The best thing that happened this week? I celebrated my 20th wedding anniversary.

And, it occurred to me that so many of the good things in my life—every day, every week, every year—happen because of the support I get from my family, starting with my wife. Just before I launched my business, I was offered an amazing job, with a great salary, excellent benefits, and plenty of interesting work. I remember asking my wife, “What will happen if I don’t take this job?” And she said, “You’ll succeed, that’s what will happen.”

Cool lady, huh?

Someone, I think maybe Woody Allen, once said, “80% of life is just showing up.” And the only secret I’ve ever found in life to getting what you really want comes down to that simple truth. Doesn’t matter if it’s business, or relationships, or marriage. It’s showing up. Doing the work. Day after day. Week after week. Year after year. It’s a truth demonstrated to me by my father, my most influential teachers and mentors, and, these days, my wife. Day after day. Week after week. Year after year.

I hope you’ve had a good week. I know I have. I’m going to enjoy myself this weekend, take a little rest, refresh my mind and my body, spend time with the people I love. I hope you do that too.

And I also can’t wait for next week, to start again.

Have a good weekend.

Got some time to read later this weekend? Interested in learning more about the future of e-commerce and marketing via the social, local, mobile web? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

And, finally, you might want to check out some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

January 16, 2014

3 Key Things to Remember About Remote Work

January 16, 2014 | By | No Comments

Building the right teamSo, I realize the whole “work from home vs. work in the office” debate is kind of done, right? Marissa Mayer sent out her memo—a year ago, I might add—the Internet exploded, and promptly forgot about it.

So, why am I bringing this up? Again? A year later?

Funny you should ask.

I was visiting with a client earlier this week and something interesting happened (all parties were completely fine with me sharing this story; as you might expect, names, and a boatload of details, have been changed).

A key individual, we’ll call him “Peter Gibbons” was working remotely to meet some fairly crushing deadlines. He, with the acknowledgement and endorsement of his team, turned off his phone and IM. It’s all good, as the kids say.

He churned out his work, reconnected his devices/utilities, and learned that the world had caught fire while he was offline. Um… kind of not cool.

Anyway, once they team got together, they fixed the issues, and life went on. Not great, mind you. But, y’know, fine.

Now, the guy was completely in the right on this one. He’d done everything right. Everyone thought it was cool. They made the best of the situation and discussed how to ensure this wouldn’t happen in the future (i.e., make sure Peter had some appropriate backup).

Except for one thing.

An individual on another team, who we’ll call “Michael Bolton,” completely lost his mind. “My work is just as important as that guy’s,” he bellowed. Well, insisted. But it came off kind of bellow-y. “How come I don’t get to do what he did? And what’s worse, the whole world caught fire! If that happened to me, I’d get reamed up and down. I’ve got to churn out (pick whichever one works for you):

  • the big client presentation; or,
  • that major press release; or,
  • 5,000 lines of code; or,
  • our entire business strategy for next year.”

He continued, “I’ve got important work to do. And I’m way more productive outside the office. I’m not constantly interrupted by other people and I can focus on getting my job done. It’s ridiculous that I’m held accountable for meeting specific productivity goals and not given the opportunity to meet them.”

And on and on and on. You know the type I’m talking about.

Now, to be fair, his last point has some merit and I’ll come back to that.

But, while I think remote work is right for many people in many situations, there are three, highly related reasons why not everyone should work remotely. At least not every single time they want to. Happily, this individual’s mentor laid them out plainly:

  1. You are not a number. Your value to your organization is more than a single measure, no matter how important the presentation, press release, code, or strategy you’re developing. Now, if you’re legitimately being interrupted by people talking about trivial, non-important stuff, you’ve got a legitimate reason to say, “Hey, sorry, but I can’t talk right now. I’ve really got to get these TPS reports to Lumbergh by the end of the day or they’ll take my Swingline stapler.” But, if they’re trying to solve real, honest-to-goodness work related things, take a minute to assess whether their things might be worth contributing to, too. Which leads to…
  2. You weren’t hired to do one thing. Your value is not that one thing you do. Doesn’t matter how good you are it, either. Part of your value to the organization is “dealing with interruptions” and being available to the rest of your team to answer questions, engage, brainstorm, and, participate in the overall process. Sometimes, maybe even go to a meeting (as long as it’s a useful meeting; I’ll have more to say about this another time). Part of your role in just about any organization is to help move the entire organization forward, not just your piece of it. Which leads to…
  3. Don’t confuse your productivity with your team’s productivity. Finally, this is the kicker. Your client presentation, press release, code, strategy, or what-have-you is undoubtedly important (if it really isn’t, but they’re having you do it anyway, you really want to schedule some time with Lumbergh to sort that out). It may in fact be critical to the organization. But it’s also possible that your focus on that thing creates a roadblock to others’ productivity and, worse, to that of the overall organization. When Peter Gibbons was out of the office and “the whole world caught fire,” it definitely delayed the team’s response. If two or three or four or more people are standing around waiting for you while you work on your project, that’s a pretty big hit to the organization as a whole.

Now, as for Michael Bolton’s complaint about being held accountable for meeting specific productivity goals and not having a realistic opportunity to meet those goals? Yeah, that’s bad. It’s not only demotivating; it can be downright soul-crushing.

What a good manager is supposed to do in those cases is work with Michael Bolton to determine the organization’s actual priorities and create an environment where Michael can both get his work done and get recognition for contributions to the team’s success too. Which, I’m thrilled to say, Michael’s manager accomplished handily.

So, does this mean I’m against remote work?

Absolutely not. Not even for Michael Bolton, sometimes.

With the right people, processes, and platforms in place, many organizations can benefit from getting their folks out of the office from time-to-time (I’d recommend revisiting these tips on how to do just that).

I’ve said many times, people don’t go online; they are online. The web, mobile, social. and otherwise, creates lots of opportunities for people to work at a remove and remain completely connected. What matters is how you make it work in your organization.

If you’re interested in learning more about the future of e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including: