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Tim Peter Thinks

Tim Peter

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June 23, 2016

How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide (Thinks Out Loud Episode 168)

June 23, 2016 | By | No Comments

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How to Keep Up Technology as a Marketer: The Quick and Dirty Guide (Thinks Out Loud Episode 168) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 43s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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June 15, 2016

Microsoft and LinkedIn: The Essential Question Marketing Leaders Must Ask (Thinks Out Loud Episode 167)

June 15, 2016 | By | No Comments

Microsoft and LinkedIn: The Essential Question Marketing Leaders Must Ask (Thinks Out Loud Episode 167)

Microsoft and LinkedIn: The Essential Question Marketing Leaders Must Ask (Thinks Out Loud Episode 167) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 54s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this post.

Tim Peter

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June 1, 2016

What Amazon’s Jeff Bezos Can Teach You About Digital Marketing (Thinks Out Loud Episode 165)

June 1, 2016 | By | No Comments

What Amazon's Jeff Bezos Can Teach You About Digital Marketing: Woman using AI

What Amazon’s Jeff Bezos Can Teach You About Digital Marketing (Thinks Out Loud Episode 165) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 16m 6s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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April 11, 2016

Tim Peter

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April 8, 2016

6 Mobile Commerce and Strategy Insights: E-commerce Link Digest

April 8, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


6 Mobile Commerce and Strategy Insights: E-commerce Link Digest

Happy Friday, Big Thinkers. Hope you don’t mind if we skip the setup this week and instead get you straight into the set of 6 mobile commerce and strategy insights to kick off the weekend. Enjoy:

  1. Leading off, we’ve got a whole bunch of mobile payments news. First up, Business Insider says that Starbucks is trying to create its own digital currency to keep customers coming back. Loyalty programs may play a huge role in driving digital currencies, so I’d recommend you watch what Starbucks does here closely.
  2. On a highly related note, eMarketer has data that shows mobile bill pay continues to climb among consumers. One thing to keep in mind when we talk about mobile, including the mobile web, apps, payments, messaging, what-have-you — is that we’re still in the early days. Consumer behavior will change a fair bit over the coming year. And then it will change more next year. The key is to stay nimble and watch where things are headed. But all of these underscore why mobile payments will rule. It may just take a little bit longer.
  3. Speaking of messaging, Mobile Marketer’s week in review reports that messaging is resurging. For instance, Mobile Commerce Daily notes that Taco Bell has introduced mobile ordering with chatbot commerce on Slack. This is a huge deal, and, combined with the payments insights offered earlier, helps explain why I’m bullish on mobile payments and messaging.
  4. Sticking with mobile for a moment, a recent Mobile Commerce Daily post explores research from Forrester outlining why mobile is still not fully integrated in marketers’ approach. That reality baffles me, especially when you consider that mobile won’t just change marketing; mobile will change the world.
  5. Switching gears, Chief Marketer looks at how a CMO can Rise to CEO. The companies succeeding with mobile — like Starbucks and Taco Bell above — are focusing on what their customers need, then using mobile to help deliver that. They’re not saying “We should build an app!” or “What do our competitors’ apps do?” They’re instead showing that it’s not “mobile first.” it’s “customer first.”
  6. Wrapping this all up for this week, it’s important to remember that there’s a clear connection between success no matter whether you’re looking for success in mobile, your app, your website, your business, or your career. And this recent post about the digital strategy myth can help you connect the dots. Be sure to check it out.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”: