Image Image Image Image Image Image Image Image Image

Tim Peter Thinks

Tim Peter

By

January 12, 2018

9 Excellent Posts Predicting The Key E-commerce And Digital Strategy Trends For 2018: E-commerce Link Digest

January 12, 2018 | By | No Comments

Looking to drive results for your business? Click here to learn more.


The Key E-commerce And Digital Strategy Trends For 2018: Young people browsing on mobile

Hey, Big Thinkers! Hope you’ve had a fantastic week. Before we get too deep into the New Year, let’s take a moment to explore these 9 excellent posts predicting the key e-commerce and digital strategy trends for 2018. Enjoy:

  1. There’s a great piece on Forbes, all about e-commerce In 2018 and what the experts are predicting. Really good stuff.
  2. Meanwhile, Retail Dive lays out their view of the 7 trends that will disrupt and define retail in 2018 for you.
  3. Chief Marketing Technologist outlines 5 Disruptions to Marketing, Part 4: Digital Everything. Long time readers may recognize that as another way of stating, “It’s all e-commerce.”
  4. Social Media Today outlines a great set of 18 digital strategy tips to consider for 2018 that you’ll want to review.
  5. And Fortune has a good look at the technology that will transform our world in 2018.
  6. Of course, it’s not just about the tech. Brand Quarterly quite rightly points out that the digital industry is neglecting soft skills, and it’s a problem, one we can’t continue to ignore.
  7. For starters, how about you take a moment to recognize the 25 women who rock at digital marketing, just like the fine folks at Top Rank Blog did.
  8. For other ways to win, don’t miss these 6 proven digital marketing trends that we recapped on a recent episode of our weekly e-commerce and digital strategy podcast, Thinks Out Loud.
  9. And, finally, if you’re looking for how can you succeed at digital marketing this year, these 17 great posts offer answers. Be sure to check out the whole list.

There you have it folks, 9 excellent posts predicting the key e-commerce and digital strategy trends for 2018. Now go and have a fantastic weekend, Big Thinkers. And we’ll catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

January 7, 2018

8 Amazing Posts That Explore How AI Will Affect the Travel Industry: Hospitality Marketing Link Digest

January 7, 2018 | By | No Comments

Looking to drive results for your business? Click here to learn more.


How AI will affect the travel industry: Woman in self-driving car

Hey, Big Thinkers! So, with all the buzz around artificial intelligence in sales and marketing, you’re probably wondering AI will affect the travel industry this year — and beyond. To help you get your arms around the topic, we’ve put together this great list of 8 amazing posts that explore how AI will affect the travel industry for you. Enjoy:

  1. The Washington Post makes its Hospitality Marketing Link Digest debut with a list of travel industry trends in 2018 that you’ll want to know about.
  2. One of the biggest trends we’ll see this year is AI. And the fine folks at Koddi takes a good look at how AI is changing the travel industry. Don’t miss it.
  3. Datafloq also looks explores artificial intelligence in travel and has a great look at how AI will affect the travel industry that’s worth your time.
  4. Worried about how these changes will affect your team — or your job? A recent Skift post argues that the modern concierge is too skilled to be made redundant by technology. Maybe. But as our own Tim Peter talked about on our Thinks Out Loud podcast recently, AI won’t steal your job: smart people who put AI to work will. Make sure to give the whole episode a listen.
  5. Case in point, Tnooz reports that Air Canada is working to improve customer relationships via artificial intelligence. Expect a lot more of this to come.
  6. And if you’re worried that it’s too early — or too late — to get on-board, first, just remember that AI makes big data little and that we could all use more help there. Second, whether it’s AI, or whatever the next big thing may be, you really don’t want to wait to use emerging tech to market your hotel.
  7. Similarly, putting AI to work for your property is both critical for your long-term success and isn’t as hard as you might thing. As Tim points out in a recent Hotel News Now column, with preparation and foresight, the machines won’t win.
  8. Finally, it isn’t just AI that’s affecting the travel industry. That’s why you owe it to yourself to check out these 7 must-see posts highlighting how to market your hotel in the future. You’ll be glad you did.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

December 20, 2017

10 Tremendous Insights Into the Trends Driving Hotel Digital Marketing in 2018: Hospitality Marketing Link Digest

December 20, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Trends Driving Hotel Digital Marketing: Guest shopping on tablet for hotel direct booking

We’re coming up on the end of a big year, Big Thinkers, filled with fascinating news and insights affecting distribution, digital marketing, and the overall hospitality landscape. To help you make sense of it all, here are 10 tremendous insights into the trends driving hotel digital marketing in 2018. Enjoy:

  1. One of the top posts of the past year explored why Airbnb keeps winning at hospitality. In many ways it builds on a top post from last year that asked, what business is Airbnb in? Hotels? Or hospitality? Both posts are definitely worth your time as we continue to deal with Airbnb’s place in the hospitality ecosystem.
  2. It seems a bit weird to include a round-up post in… a round-up post, but these 9 popular hotel marketing and distribution posts for you from earlier this year were simply too, well, popular and important insights into the trends shaping next year to leave out.
  3. Artificial intelligence undoubtedly represents one of the key trends to watch as we head into the New Year. Which is why you need to check out this look at how to make AI work for successful hotel marketing and AI for marketing: AI makes big data little. Both are well worth your time.
  4. Of course, AI isn’t the only big trend coming in 2018. That’s why you owe it to yourself to review these 7 must-see posts highlighting how to market your hotel in the future.
  5. While it isn’t a new trend, these 8 posts highlighting the growth of mobile in travel marketing certainly call attention to one of the most important trends you’ll face in the New Year.
  6. And yet another “holdover” trend examines the single most effective way to improve your brand’s marketing. Simply must-see.
  7. With slowing growth due to market saturation, the OTA’s certainly aren’t sitting on the sidelines through all these changes. That’s why this report from Tnooz that Expedia has set its sights on legacy tech with ambitious ‘travel platform’ for hotels is so noteworthy. So is this post that examines Airbnb and Expedia, execs answering 10 pressing questions. Ultimately, it’s a key reminder of this Warning: OTA’s want to own your guests every step of the way.
  8. In the escalating war of words we’re seeing with OTA’s vs. brands, the fact that OTA’s say hotel companies are just as bad for consumers as… OTA’s(?!?) was definitely one of the weirder things we saw all year.
  9. While we’re on the topic, you might also want to check out these 8 insights into OTA’s, personalization, and your overall digital strategy. Seriously good stuff there.
  10. And, finally, with the rate of change, it’s understandable that when it comes to hospitality digital marketing and distribution, you might ask, “Is it time to give up?” We’d say, “No.” Now go check out the whole post to see why.

Well, there you have it, Big Thinkers. Another year in the books. 2017 has been an amazing year for us here at Tim Peter & Associates, and a great one overall for our clients. We’re incredibly grateful for all the good fortune that has come our way. Hope the same has been true for you too. And keep checking back all next year (or subscribe to receive updates here). There’s a lot more to come as we head into 2018.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

December 15, 2017

9 Amazing Posts Connecting AI And Marketing: E-commerce Link Digest

December 15, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Connecting AI and marketing: AI evaluating customers

Howdy, Big Thinkers! So, AI is kind of a big deal for marketers as we head into next year, right? How about we help you understand the role it will play in your marketing with this quick look at 9 amazing posts connecting AI and marketing? Enjoy:

  1. Starting things off, Brand Quarterly explains that AI is about to change what it means to be brand – here’s how to prepare.
  2. Changes are coming? But how bad will they be? A recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast asks, “Will AI Kill Your Brand?”
  3. While we’re on the topic of brands, another Thinks Out Loud episode looked at what digital means for the future of brands and is worth a listen too.
  4. Brand Quarterly has another great post called “Disruption Imminent: Artificial Intelligence In Business” that explores how AI will shape business more fully.
  5. Clearly, this topic is close to our hearts here at Thinks, and we’ve done couple of deeper dives in podcast episodes that asked, “Voice, VR, AR, and AI: Hype or Hope for Marketers?” and “What Digital Marketing Trends Matter?”
  6. The venture capital firm Andreessen Horowitz has an amazing video that explains what’s working and what’s not when it comes to AI that you have to see.
  7. On a highly-related note, the Wall Street Journal outlined the six laws of technology everyone should know.
  8. Yet another episode of Thinks Out Loud explained that when it comes to “AI For Marketers: AI Makes Big Data Little.” Be sure to check it out.
  9. Finally, I’d recommend you close out this look at 10 amazing posts connecting AI and marketing by reviewing “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers” and “6 Proven Digital Marketing Trends (The Best of Thinks Out Loud.” You’ll be glad you did.

Have a fantastic weekend, Big Thinkers. Catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

November 3, 2017

9 Powerful E-Commerce and Digital Transformation Posts for You: E-commerce Link Digest

November 3, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


9 powerful e-commerce and digital transformation posts for you

Howdy, Big Thinkers! Don’t know about you, but this past week has been awesome around here. Hope your week has been even better. To close out the week on a strong note, this edition of the E-commerce Link Digest Series collects 9 powerful e-commerce and digital transformation posts for you. Enjoy:

  1. I’ve been saying for some time that “it’s all e-commerce.” Now The Economist (!) has picked up the thread stating, “E-commerce takes off—the new bazaar.” Cool. And welcome to the party, Economist.
  2. While we’re on the topic of e-commerce, CMO.com says we’ve had “20 years of e-commerce, yet we’re still stuck in the past,” at least when it comes to what we measure. They might be right.
  3. You know who’s not stuck in the past when it comes to e-commerce? AGFAM member Amazon, that’s who. And as Retail Dive reports, “Amazon has turned to Apple for its AR shopping app.” This is a trend well-worth watching as we head into 2018.
  4. Speaking of trends well-worth watching, you might want to check out “Voice, VR, AR, and AI: Hype or Hope for Marketers?” and “What Digital Marketing Trends Matter?” both from our ongoing e-commerce and digital strategy podcast, Thinks Out Loud.
  5. Switching gears a bit, Brand Quarterly explains “what brands need to understand about consumer perception.” Good stuff.
  6. And CMO.com returns to this week’s link digest with their look at “what CTOs wish all leaders knew about digital transformation.”
  7. And while we’re on the topic of digital transformation, you might want to review “Digital Transformation: A Brief Introduction,” this podcast episode that explains “Why Digital Transformation Matters for Your Business” and this collection of “7 Great Digital Transformation, AI, and Strategy Posts You Won’t Want to Miss”
  8. This collection of “10 Terrific Digital Strategy and AI Trends” from last week’s E-commerce Link Digest is probably worth your time, too.
  9. And, finally, let’s round-out our look at 9 powerful e-commerce and digital transformation posts for you by asking — and answering — the question “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”

Have a fantastic weekend, Big Thinkers. Catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

October 27, 2017

10 Terrific Digital Strategy and AI Trends: E-commerce Link Digest

October 27, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


10 Terrific Digital Strategy and AI Trends: E-commerce Link Digest

Hey, Big Thinkers! Big week here. Hope you had an amazing week, too. Speaking of amazing, this week’s edition of the E-commerce Link Digest Series recaps 10 terrific digital strategy and AI trends for you. Enjoy:

  1. Brand Quarterly outlined “What Brands Need To Understand About Consumer Perception.” Good stuff. Not to be missed.
  2. Mumbrella had a fantastic conversation with Singapore EDB’s Dane Lim about “The Future Role of the CMO” that’s worth your time.
  3. Staying in the Pacific, CMO Australia highlighted “8 Brands Using Voice Activation to Boost Brand Engagement” for you.
  4. Social Media Today rounded-up an amazing list of “9 Digital Marketing Trends Coming In 2018” that you’ll want to check out.
  5. While we’re on the topic of digital marketing trends, a recent episode of our own Thinks Out Loud e-commerce and digital strategy podcast asked — and answered — “What Digital Marketing Trends Matter Next Year?”
  6. Another great post also asked “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
  7. On the AI and machine learning front, SAP boldly claimed that “Whatever the Question, AI Is the Answer.” While that’s a provocative claim, it’s likely to be more true than not in the next couple of years.
  8. Another SAP post illustrates why AI is such a big deal, showing how “Machine Learning in Financial Services is Changing the Rules of the Game.” Great read.
  9. Sticking with AI for one more moment, don’t miss these “5 Fast and Fantastic Content, AI, and Digital Strategy Insights” from E-commerce Link Digest Series.
  10. Finally, how about we round out our list of 10 terrific digital strategy and AI trends with these “6 Proven Digital Marketing Trends” for this week.

Have a fantastic weekend, Big Thinkers. Catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

October 13, 2017

5 Fast and Fantastic Content, AI, and Digital Strategy Insights: E-commerce Link Digest

October 13, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


5 Fast and Fantastic Content, AI, and Digital Strategy Insights: E-commerce Link Digest

Howdy, Big Thinkers! Hope you’ve had an amazing week. Our team has been all over the place this past week, with visits ranging from Oslo, Norway to Kansas City, Kansas. And this week’s edition of the E-commerce Link Digest Series travels far and wide, too, while condensing it all into an amazing list of 5 fast and fantastic content, AI, and digital strategy insights for you. Enjoy:

  1. CMO.com collected a fantastic set of “15 Mind-Blowing Stats About Artificial Intelligence” that you won’t want to miss.
  2. While we’re on the topic of AI, InformationWeek talked about “Artificial Intelligence Today: Time to Act.”
  3. And continuing with that theme, a recent episode of Thinks Out Loud — our ongoing e-commerce and digital strategy podcast — asked, “Will AI Kill Your Brand?” Be sure to give a listen to see how it will affect your business.
  4. We also asked “How You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.” Don’t miss ’em.
  5. And let’s finish off this list of 5 fast and fantastic content, AI, and digital strategy insights with another recent Thinks Out Loud episode that provided “6 Proven Digital Marketing Trends (The Best of Thinks Out Loud).”

Have a fantastic weekend, Big Thinkers. Catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

September 22, 2017

8 Excellent Content Marketing and Customer Experience Insights: E-commerce Link Digest

September 22, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


8 excellent content marketing and customer experience insights

Holla, Big Thinkers! Had a good, have you? I sure have. This week’s edition of the E-commerce Link Digest Series mixes things up a bit, with an amazing list of 8 excellent content marketing and customer experience insights for you. Be sure to check out the ones most appropriate to your situation. As always, enjoy:

  1. Leading things off, Brand Quarterly highlights “The Digital Divide Between Leaders And Followers In Global Content.”
  2. Now content holds a space near and dear to our hearts here at Thinks, which is why we’ve covered “Trends for 2017: What Your Content Marketing Strategy Looks Like” and suggested that “Content Marketing is a Powerful Hammer But Not Everything’s a Nail” in past episodes of Thinks Out Loud, our e-commerce and digital strategy podcast.
  3. Of course, you want to complement your company’s content throughout other steps in the customer journey, too. And as another Brand Quarterly piece notes, “Marketing Budgets Continue Pivoting To Technology And Customer Experience” to support those steps.
  4. Now, in the past, I’ve invited you to “Meet the King, the Queen, and the Crown Jewels: Content, Customer Experience, and Data.” But why not drill down further to understand “Why Content is King and Customer Experience is Queen.”
  5. Marketing Week explains “Why the Future of Customer Experience Depends on Online Data.”
  6. But the King and Queen are nothing without their Crown Jewels, data. And data’s where things start to get a bit sketchy these days, especially with the latest news about the Equifax data breach and Facebook’s issues with unsavory advertisers. That’s why it’s not a bad idea to brush up on “Facebook’s Data Problem” and give some thought as to why “Maybe Facebook’s Data Problem Is Your Data Problem.”
  7. CMO.com highlights the critical role data plays too, noting that “Digital Body Language Speaks Louder Than Words.”
  8. That’s a lot to take in for one week, so why not round-out your list of 8 excellent content marketing and customer experience insights with “A Dozen Don’t-Miss Digital Strategy Posts,” this set of “7 Sensational Insights into the Future of Digital Marketing,” or these “6 Proven Digital Marketing Trends (The Best of Thinks Out Loud)?” You’ll be glad you did.

Have a fabulous weekend, Big Thinkers. Catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

September 15, 2017

6 Sensational Digital Strategy Insights: E-commerce Link Digest

September 15, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


6 Sensational Digital Strategy Insights: E-commerce Link Digest

Hey, Big Thinkers! How’s your week been? Mine’s been amazing. For this week’s edition of the E-commerce Link Digest Series we’ve put together a great list of 6 sensational digital strategy insights for you. Be sure to check out the ones most appropriate to your situation. As always, enjoy:

  1. The New York Times says that, “As Amazon Pushes Forward With Robots, Workers Find New Roles.” Maybe. I certainly hope so. When people say that the machines will take all our jobs away, here’s thing I’ve never understood: The United States’ population in 1776 was 1/120th of today’s; there’s more tech now; but we “all” work. What’s changing? I suspect a bigger issue that technology taking away “our” jobs is technology taking away the jobs of those unwilling or unable to transition to the new norm, whatever it may be. And I don’t have a solution for that. But it’s definitely something we all need to give some thought to.
  2. Writing at Brand Quarterly, Mathew Sweezey and Tiffani Bova state that “Marketing Budgets Continue Pivoting To Technology And Customer Experience.” That shouldn’t surprise you. Technology will continue to play a key role in the way that we connect with our customers. As I’ve argued in the past, those who put technology to work to create richer customer experiences will win. Want to know more? See the next two items in this list for examples of how that will work.
  3. In our 200th episode of Thinks Out Loud, our e-commerce and digital strategy podcast — I outlined “6 Proven Digital Marketing Trends (The Best of Thinks Out Loud),” which include how to tie together customer experience, content, and technology. Give it a listen when you get a moment.
  4. I also discuss these trends in a recent presentation called “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business.” Be sure to check out the whole presentation. You’ll be glad you did.
  5. For a clear-cut example of what this trend of connecting customer experience, content and techology might look like, The Wall Street Journal reports “Nordstrom Tries On a New Look: Stores Without Merchandise.” They may be on to something.
  6. Shifting gears, I mentioned this in another recent episode of Thinks Out Loud called “Facebook’s Data Problem” Fortune Magazine’s report that “Facebook’s Ad Reach Claims Don’t Match Census Data, Pivotal Notes.” You can see why that’s a problem for Facebook, and for you, eh?
  7. Finally, let’s round out this list of 6 sensational digital strategy insights with this post that asks “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers” and a pretty great round-up of “A Dozen Don’t-Miss Digital Strategy Posts.” That seems like a nice way to close out the list, don’t you think?

Have a fabulous weekend, Big Thinkers. Catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

September 8, 2017

8 Amazing E-commerce Insights You Simply Can’t Miss: E-commerce Link Digest

September 8, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.

8 amazing e-commerce insights you simply can't missHey, Big Thinkers! Hope you’ve had an amazing week. I also hope you’re looking forward to an even better week ahead. To get you ready to crush it as you move forward, here’s a set of 8 amazing e-commerce insights you simply can’t miss. Enjoy:

  1. Following up on all the Amazon news in last week's list of "5 Fast, Fascinating E-commerce insights to Help You Succeed," Kohl's has announced it will open in-store Amazon shopsselling Amazon's Kindle and Echo devices. That's a huge move. And while most people I've seen suggest it's a win-win, I'm not convinced it's a good move for Kohl's. It's one thing when your competitor creates a Trojan Horse. It's another entirely when you start selling that Trojan Horse to all your customers.
  2. In highly-related news, Retail Dive asks, "Is Nordstrom the Next Acquisition Target for Walmart or Amazon?" and offers insights into why the answer might be yes. Excellent point of view on the strategies Walmart and Amazon seem to be following.
  3. One of the biggest shifts still to come with regard to e-commerce comes from customers using digital to buy their groceries. With that in mind, Marketing Charts provides, well, a chart that uncovers "Here's Who's Shopping Online for Groceries." Good stuff.
  4. My friend Rob Petersen at BarnRaisers offers a list of "15 eCommerce Case Studies Show Big Results From Small Changes." Apart from the fact that I think it's spelled "e-commerce," it's well worth your time.
  5. To close out the e-commerce focused section of the update, take a few minutes to review this post that asks,"Will E-commerce Kill Retail?" The answer, essentially, is no, but it's complicated so you'll want to check this one out.
  6. I may have mentioned this in another Link Digest, but you owe to yourself to review Ross Quintana's post "Your Customer Is Your Business."
  7. I'm also a big fan of this piece from MarketingWeek that explains “Why the Future of Customer Experience Depends on Online Data.”
  8. Finally, to help you plan for the future and wrap up this week's list of 8 amazing e-commerce insights you simply can’t miss, be sure to spend some time with these "6 Proven Digital Marketing Trends (The Best of Thinks Out Loud)" and "How Can You Succeed at Digital Marketing in 2017? 17 Great Posts Offer Answers."

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: