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Tim Peter Thinks

Tim Peter

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February 26, 2017

8 Outstanding Hospitality Marketing Posts Focused on Guest Experience: Hospitality Marketing Link Digest

February 26, 2017 | By | No Comments

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8 outstanding hospitality marketing posts focused on guest experience, woman shopping travel on her phone

Hey, Big Thinkers! Hope you’ve had a fantastic week. No big setup this week. Instead, we’re working to provide you a great experience by getting you right into these 8 outstanding hospitality marketing posts focused on guest experience. Enjoy:

  1. Leading off, Skift explains “What Marriott Learned From Starwood’s Loyalty and Digital Expertise.” Key insight:
    “‘Now that people are using mobile at more and more points throughout the travel process, we want to look at those points and figure out which ones we can add value to,’ [senior vice president of digital George] Corbin said. ‘To have relevance, we need to have personalization.’

    Signs of that personalization include changing the screen of the app depending on whether you have an upcoming stay, allowing guests to make service requests before they even arrive at the hotel, and making sure relevant content appears in the mobile app’s feed for guests, depending on where they are during their stay.”

    These insights align heavily with our past assessments of “Why Hotel Marketing Depends on Personalization” and “Today and Tomorrow: Mobile and The Changing Customer Journey,” which you might also want to check out when you have a moment.

  2. SEO Roundtable highlights a fairly significant user experience change as “Google Launches Hotel Rich Cards In Search Results.” These provide guests additional information about your hotel and likely represent a positive way to differentiate your property to guests — to say nothing about providing an additional revenue opportunity for Google in time.
  3. The fine folks at Fuel Travel and Flip.to —long-time friends of the blog — have new research that shows “How Hotels Can Adapt To A Dramatic 88% Drop In The Number Of Sites A Traveler Visits Before Booking.” We plan to look into these numbers in more detail over time, but it definitely signals a massive shift in what we “know” about guest behavior. And it also suggests your marketing will have to adjust to the new reality.
  4. Speaking of new research, Tnooz takes a look at “The Airbnb Effect on Hotels — Experiences, Tech Provision and Convergence.” It’s slightly disappointing that some hotel operators need Airbnb to remind them the importance of guest experience, but better to learn it there than not at all.
  5. While we’re on the topic of Airbnb, you’ll no doubt want to check out these posts that ask “What Business Is Airbnb In? Hotels? Or Hospitality?” and “How Safe Are Independent Hotels from Airbnb?”. They also uncover what the answers mean for your property.
  6. Building on the Airbnb theme, another great Fuel Travel post about “Travel Trends For 2017: Hotels Respond To OTAs & Sharing Economy” is well-worth your time.
  7. Before closing, how about we by recap some of the most popular Hospitality Marketing Link Digests of the recent past, including:
  8. Our annual recap of the HSMAI Digital Marketing Strategy Conference is coming up in just a few days, but let’s round out this week’s collection of 8 outstanding hospitality marketing posts focused on guest experience with this round-up of “8 Outstanding Lessons from the 2016 HSMAI Digital Marketing Strategy Conference” for you. Great stuff that you can put to work for your business today.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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February 24, 2017

8 Crucial Customer Experience Insights: E-commerce Link Digest

February 24, 2017 | By | No Comments

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8 crucial customer experience insights ,E-commerce Link Digest, customers starting  in frustration at a computer

Hey, Big Thinkers! Hope you’ve had a fantastic, productive week. How about we round it out with these 8 crucial customer experience insights for this week’s E-commerce Link Digest? Enjoy:

  1. Leading off, a great piece from Forbes explores “Millennials And The Digital Experience: Getting Your Digital Act Together” that’s well-worth a look.
  2. Over on Sprinklr’s informative blog, they assert “What Customer Experience Will Look Like in 2017—and Beyond” and offer some solid insights while they’re at it.
  3. The Sprinklr piece pairs well with this set of “8 Digital Marketing Insights to Kick-Off 2017 the Right Way” from our E-commerce Link Digest series.
  4. Another useful Forbes post outlines “Customer Experience And The Evolving Role Of The CMO” for you. Good stuff.
  5. Our own Tim Peter talked about his role in “Improving Customer Experience in 2017 and The Conference Board’s 13th Annual CX Conference” in a post from this past week you won’t want to miss.
  6. Brand Quarterly presents some sensible advice when it comes to “Customer Experience: Measure What People Do, Not What They Say.” Really great read there.
  7. As you think about customer experience, it helps to review where we might be headed. And this episode of Thinks Out Loud, our marketing and e-commerce podcast, helps by talking about “What the Future of Marketing Might Look Like.” Be sure to give it a listen when you get a moment.
  8. Finally, you might also to check out both this great list of 11 Can’t Miss Posts Featuring Marketing Trends, Customer Experience, and Mobile from the E-commerce Link Digest series and this episode of Thinks Out Loud that proclaims “Content is King, Customer Experience is Queen.” Outstanding stuff, if we do say so ourselves.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

February 17, 2017

11 Can’t Miss Posts Featuring Customer Experience and Mobile Commerce Trends: E-commerce Link Digest

February 17, 2017 | By | No Comments

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11 can't miss posts featuring customer experience and mobile commerce trends

Howdy, Big Thinkers! No big setup today. Just 11 can’t miss posts featuring customer experience and mobile commerce trends for this week’s E-commerce Link Digest. Enjoy:

  1. Brand Quarterly tells CMOs, “Design A Pathway Back To The Future.” And that’s damn good advice.
  2. The Verge reports that Tim Cook says augmented reality is ‘a big idea like the smartphone.’ I wouldn’t second-guess Cook on this one.
  3. Gartner takes a good look at “The Disruptive Power of Artificial Intelligence.”
  4. And meanwhile, Rob Norman from More About Advertising states here’s the digital future: “Alexa, what anti-dandruff shampoo should I buy?” And he’s right.
  5. On a very highly related note, we asked “Voice, VR, AR, and AI: Hype or Hope for Marketers?” on a recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast.
  6. Shifting gears a bit, another Brand Quarterly article offers some great advice about “Customer Experience: Measure What People Do, Not What They Say.” Definitely worth a read.
  7. While we’re on the customer experience topic, it’s worth remembering that “Content is King, Customer Experience is Queen and Data is the Crown Jewels.” Give it a listen when you get a chance.
  8. A great post on CMO.com asks this important question, “Does Your Customer Journey Cater To Mobile Customers?”
  9. And another great Thinks Out Loud podcast episode says that “It’s Time to Stop Calling Mobile a Trend.”
  10. Marketing Charts details “How Companies Plan to Boost Marketing Agility.” Great tips there that you’ll really want to check out.
  11. Finally, let’s close out this week’s list of 11 can’t miss posts featuring customer experience and mobile commerce trends with a post that asks — and answers — “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

February 10, 2017

7 Exceptional E-commerce and Digital Strategy Posts for 2017: E-commerce Link Digest

February 10, 2017 | By | No Comments

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7 Exceptional E-commerce and Digital Strategy Posts for 2017: E-commerce Link Digest

Hey, Big Thinkers! No big setup today. Just 7 exceptional e-commerce and digital strategy posts for 2017. Enjoy:

  1. First, we’ve got a post that answers this key question: “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
  2. A recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast, looks at “Voice, VR, AR, and AI: Hype or Hope for Marketers?”
  3. Another big episode of the podcast explains “Why I’m Bullish on Mobile Payments and Messaging.”
  4. One last podcast episode for this week’s round-up explores these “3 Trends Driving Your 2017 Digital Strategy.”
  5. Our E-commerce Link Digest highlights “10 Excellent Content, Personalization, and Customer Experience Insights” you won’t want to miss.
  6. And these “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” will help you build your plans for 2017… and deliver on them too.
  7. Finally, why not continue the fun with this round-up of “8 Digital Marketing Insights to Kick-Off 2017 the Right Way”? You’ll be glad you did.
  • 9 Nifty E-commerce and Digital Strategy Notes for the New Year: E-commerce Link Digest
  • If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

    Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

    Tim Peter

    By

    January 29, 2017

    5 Hospitality Marketing Trend Posts You Won’t Want to Miss: Hospitality Marketing Link Digest

    January 29, 2017 | By | No Comments

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    5 Hospitality Marketing Trend Posts You Won't Want to Miss: Hospitality Marketing Link Digest

    Hiya, Big Thinkers! We’ve got a great collection of 5 hospitality marketing trend posts you won’t want to miss for you this week. So let’s get straight to it. Enjoy:

    1. A recent post from Snapshot demands “No More Spaghetti: Where Hotel Technology Must Go in 2017” that’s well-worth your time.
    2. CustomerThink outlines “7 Mobile Marketing Techniques for the Travel Industry” that are also worth a look.
    3. While we already mentioned this next post in last week’s collection of “6 Quick Must-Read Hospitality Marketing Posts,” you’ll definitely want to check out TrustYou’s prediction that “2017 Will Be The Year of the Hotel Guest.” There may simply be no more meaningful long-term trend for your hotel.
    4. And since we’re mentioning previously-profiled posts, take a quick peek at these “6 Quick Hotel Distribution and Digital Marketing Insights” and this set of “5 Fast Travel Distribution and Digital Marketing Insights,” both from our ongoing Hospitality Marketing Link Digest series.
    5. Finally, be sure to read Tnooz’s look at “Personalized Inspiration: Empowering Ultimate Travel Search” for insights into why personalization matters in travel. And for further thoughts on that very same topic, we’ve covered the topic as well, explaining “Why Hotel Marketing Depends on Personalization” and declaring “Personalization Starts With a Person.” Good stuff all around.

    Hope you have a great week ahead, Big Thinkers!

    If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

    Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

    Tim Peter

    By

    January 22, 2017

    6 Quick Must-Read Hospitality Marketing Posts: Hospitality Marketing Link Digest

    January 22, 2017 | By | No Comments

    Looking to drive results for your business? Click here to learn more.


    6 Quick Must-Read Hospitality Marketing Posts: Hospitality Marketing Link Digest

    Howdy, Big Thinkers! We’re skipping the setup this week and just getting you right to these 6 quick must-read hospitality marketing posts from the past couple of weeks. Enjoy:

    1. Let’s start off with these “8 Outstanding Lessons from the 2016 HSMAI Digital Marketing Strategy Conference” as you gear up for this year’s edition.
    2. You might also want to review this post that asks, “What Business Is Airbnb In? Hotels? Or Hospitality?” Even more importantly, you might want to think about the answer to that question for your business, too.
    3. These questions matter, because, as TrustYou notes, “2017 Will Be The Year of the Hotel Guest.” I’d argue that that’s true most years. But it doesn’t change how much control guests now have of the overall journey in ways that simply weren’t as evident just a few years ago.
    4. The Hospitality Marketing Link Digest series took a look at “6 Sensational Hospitality Digital Marketing Insights” a couple weeks ago that you simply can’t miss.
    5. Similarly, we rounded-up these “5 Fast Travel Marketing Posts from the Past Week” a few weeks back that remain as relevant today.
    6. And, finally, you must review these “8 Posts Highlighting the Growth of Mobile in Travel Marketing” when you have a moment. You’ll be glad you did.

    Hope you have a great week ahead, Big Thinkers!

    If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

    Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

    Tim Peter

    By

    January 20, 2017

    9 Great Posts Focused on Digital Transformation, Strategy, and AI: E-commerce Link Digest

    January 20, 2017 | By | No Comments

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    9 Great Posts Focused on Digital Transformation, Strategy, and AI: E-commerce Link Digest

    Hey, Big Thinkers! No big setup today, folks. Just a quick list of 9 great posts focused on digital transformation, strategy, and AI. Enjoy:

    1. Leading off, CMO.com talked with Luca Cavalcanti, the digital channel director of the large Brazilian bank “Bradesco, About How They Take On Digital Transformation.” Good stuff.
    2. Continuing with the digital transformation theme, Econsultancy lists “Five Things to Include in Your Digital Transformation Playbook” that you won’t want to miss.
    3. A recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast, looks at “Why Digital Transformation Matters for Your Business.” Be sure to check it out.
    4. Ars Technica has a great piece called “‘OK Facebook’ — Why Stop at Assistants? Facebook Has Grander Ambitions for Modern AI” that’s worth a read.
    5. On a related note, Geekwire reports on a group of entrepreneurs who’ve launched a “New $27 Million Fund Backs AI Research for the Public Interest” that may influence where AI goes in the future.
    6. Keeping the AI topic going, we put together this collection of “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” for you.
    7. Changing gears, Marketing Week has a fantastic piece on how to “Build the Marketing Team of the Future” that is well worth your time.
    8. Of course, keeping ahead of the competition involves improving your own skills, too. So give a listen to “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” when you get a moment.
    9. Finally, check out these posts on “3 Trends Driving Your 2017 Digital Strategy” and “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers” too. You’ll be glad you did.

    If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

    Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

    Tim Peter

    By

    January 15, 2017

    8 Posts Highlighting the Growth of Mobile in Travel Marketing: Hospitality Marketing Link Digest

    January 15, 2017 | By | No Comments

    Looking to drive results for your business? Click here to learn more.


    8 Posts Highlighting the Growth of Mobile in Travel Marketing: Hospitality Marketing Link Digest

    Hey, Big Thinkers! Just got back from a big trip, so I’m going to skip the big setup and just get you right into these 8 posts highlighting the growth of mobile in travel marketing to kick off your week in style. Enjoy:

    1. Leading off, a new Phocuswright research report says that “Mobile Fuels Online Dominance in Europe.” The most impressive stat suggests that 2016 will be the last year that guests made more desktop bookings than mobile bookings. And that’s a really big deal.
    2. On a highly-related note, there’s an Expedia report that says “Mobile Travel Booking is Expected to Keep Rising,” as reported by Duetto. So that big deal is just getting bigger.
    3. Now I’ve been talking about the importance of mobile booking for a really, really long time, but the shift to mobile has taken on increased urgency now that Google will be separating mobile content into a mobile-only index later this year. Fortunately, Search Engine Land has a pretty great checklist to hep you get ready for that.
    4. A post here on the blog from last year took a look at what you can do if you’re not seeing mobile bookings for your hotel, by the way.
    5. While we’re on the topic of mobile, we need to talk a bit more about this “Warning: OTA’s Want to Own Your Guest Every Step of the Way” from last year. According to Mobile Commerce Daily, “Hotels.com Has Introduced New Mobile Concierge” that positions them even deeper into the value chain. Seems that warning is taking on some new urgency of its own.
    6. If you needs some help addressing the challenge posed by OTA’s, you might want to check out these tips on “How the Best Hotels Own the Guest” to grow your business this year.
    7. Content plays a crucial role in helping you own your guest’s experience every step of the way, which is just one reason that, “For Travel Marketers, Content is Still King.”
    8. Alright, Big Thinkers, how about we round-out this week’s list of 8 posts highlighting the growth of mobile in travel marketing with these “10 Great Hotel Direct and OTA Distribution Posts,” this collection of “5 Fast Travel Distribution and Digital Marketing Insights,” and these “6 Sensational Hospitality Digital Marketing Insights” all from the Hospitality Marketing Link Digest series for you.

    Hope you have a great week ahead, Big Thinkers!

    If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

    Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

    Tim Peter

    By

    January 14, 2017

    9 Nifty E-commerce and Digital Strategy Notes for the New Year: E-commerce Link Digest

    January 14, 2017 | By | No Comments

    Looking to drive results for your business? Click here to learn more.


    9 Nifty E-commerce and Digital Strategy Notes for the New Year: E-commerce Link Digest

    Hey, Big Thinkers! Don’t want to take too much time setting things up today, so instead let’s get right to this list of 9 nifty e-commerce and digital strategy notes for the New Year. Enjoy:

    1. Leading off, Fortune reports that this was a “Record-Setting Holiday for Retail: Online Sales Surge to $91.7 Billion,” which, y’know, is a lot.
    2. While we’re talking about e-commerce — though, to be fair, that’s kind of our thing around here — we went ahead and rounded-up this collection of “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” as part of the ongoing E-commerce Link Digest series.
    3. On the content marketing front — see what I did there? — Brand Quarterly explains that “Content Is King… As Long As The Kingdom Is Interested!”
    4. So, speaking of content, check out “Trends for 2017: What Your Content Marketing Strategy Looks Like” from Thinks Out Loud, our weekly e-commerce and digital strategy podcast.
    5. Business Insider put together a list of “The Best and Worst Social Networks, According to a College Student” that’s really cool.
    6. Our own Tim Peter has a post over at Biznology that lists a great set of “New Year’s Resolutions for Digital Marketers” you’ll definitely want to check out.
    7. And while we’re on that topic, you’ll also want to check out this post that asks, and answers, “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
    8. You also won’t want to miss another episode of Thinks Out Loud that looks at “3 Trends Driving Your 2017 Digital Strategy.”
    9. And, finally, be sure to check out these “8 Digital Marketing Insights to Kick-Off 2017 the Right Way,” also from the the E-commerce Link Digest series. It seems like a great way to round out the week, and this list of 9 nifty e-commerce and digital strategy notes for the New Year too, don’t you think?

    If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

    Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

    Tim Peter

    By

    January 8, 2017

    6 Sensational Hospitality Digital Marketing Insights: Hospitality Marketing Link Digest

    January 8, 2017 | By | No Comments

    Looking to drive results for your business? Click here to learn more.


    6 Sensational Hospitality Digital Marketing Insights: Hospitality Marketing Link Digest

    Howdy, Big Thinkers! And Happy New Year! No big setup this week, just 6 sensational hospitality digital marketing insights to kick off your week — and your year — in style. Enjoy:

    1. MediaPost offers up a great look at “Technology Bringing True Efficiency To Travel Marketing” in the coming year that you’ll want to read when you have a moment.
    2. While they’re from a few months back, these “10 Great Hotel Direct and OTA Distribution Posts” picked up a lot of traction on Twitter over the last few weeks. Take a look and see why they matter to you too.
    3. The folks involved in building Booking.com decided to share some fantastic insights into exactly what makes the site work so well in this “Design Critique — The Booking Way.”
    4. What’s most interesting about that design critique? Well, Booking.com parent “Priceline’s CEO Darren Huston Explained Why Driving Brand Value Matters” a few years ago. As the design critique illustrates, Booking continually focuses on providing the best guest experience. And that’s a solid lesson for us all, isn’t it?
    5. These “5 Fast Travel Distribution and Digital Marketing Insights” from the Hospitality Marketing Link Digest series got a lot of attention over the holidays. Give ’em a look to see why.
    6. And, finally, you’ll want to check out these “6 Travel Marketing Posts Highlighting 2017 Trends” as you dive into the year ahead.

    Hope you have a great week ahead, Big Thinkers. And a fantastic year, too!

    If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

    Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including: