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Tim Peter

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August 11, 2017

6 Proven Digital Marketing Trends (The Best of Thinks Out Loud – Episode 200)

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6 Proven Digital Marketing Trends (The Best of Thinks Out Loud)

6 Proven Digital Marketing Trends (The Best of Thinks Out Loud – Episode 200) – Headlines and Show Notes

Digital Transformation

Mobile

Content

Customer Experience

Future Trends

You Can Do It

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 44s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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July 28, 2017

7 Quick E-commerce and Digital Strategy Insights You Won’t Want to Miss: E-commerce Link Digest

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7 quick e-commerce and digital strategy insights you won't want to miss: Customers using digitalHey, Big Thinkers! We’ve got another killer edition of the E-commerce Link Digest Series for you featuring this amazing list of 7 quick e-commerce and digital strategy insights you won’t want to miss. Enjoy:

  1. As one quick follow-up to last week’s list of “8 Exceptional E-commerce and AI Posts,” eConsultancy listed “The Mind-Blowing Stats and Facts about Amazon Prime Day 2017”—and they were in fact mind-blowing: A 60% increase in sales year-on-year, a 50% year-on-year increase in purchases by Prime members, a massive increase in Echo device sales with “thousands of Echo devices per minute at one point during Prime Day… [the company] doubled and tripled the total number of Echo devices it sold in the U.S. and globally, respectively, compared to Prime Day last year.” Geez. I’ll have more on this on the podcast later this week, but, again, geez. (By the way, Brian Roemmele on Twitter is someone you really need to follow on this topic; top-notch).
  2. Also worth pointing out that you might want to review “Voice, VR, AR, and AI: Hype or Hope for Marketers?” and “AI For Marketers: AI Makes Big Data Little” again when you get a moment.
  3. The Wall Street Journal noted that “P&G Cuts More Than $100 Million in ‘Largely Ineffective’ Digital Ads” and folks on Twitter are losing their damn minds about it. My thought? People are putting too much emphasis on the ‘digital’ of the quote and not enough on the ‘ineffective’ part. Why should P&G keep throwing money into any ineffective marketing tactic, digital or otherwise? Here’s the key quote, from my perspective, in the article:

    “The company about a year ago said that it would move away from ads on Facebook that target specific consumers, after finding that ultra-niche targeting compromises reach and has limited effectiveness. P&G indicated it wouldn’t pull back on overall Facebook spending.”

    Again, for emphasis: “P&G indicated it wouldn’t pull back on overall Facebook spending.” Today’s news doesn’t say what they’re doing with the $100 million. It could be repurposed towards digital that is effective, towards another form or media, or towards their bottom line. Any of those makes sense. Some time back, I’d written a piece called “What Can Proctor & Gamble Teach You About the State of Digital Marketing?” in which I argued that the shift to digital was a bellwether for marketers. Their shifting money away from any ineffective media—digital, print, broadcast, what-have-you—is the true bellwether. And that’s what you should learn from today’s news.

  4. On a somewhat related note, “The 21st Century Brand Meter” looks at possible ways to review the effectiveness of your marketing efforts, in digital and otherwise.
  5. I’d be remiss if I didn’t point you to my friend Dr. Augustine Fou’s look at the P&G situation where he states “The Promise of Digital Has Not Yet Been Fulfilled.” Augustine is a brilliant guy and well-worth your time on this topic.
  6. Content marketing plays a powerful role in connecting with customers in this new environment, of course, but as argued in “Content Marketing is a Powerful Hammer But Not Everything’s a Nail” that doesn’t mean it’s the right solution to every problem. And given the theme of today’s link digest, it seemed apropos.
  7. Finally, regardless of tactic, let’s round-out our list of 7 quick e-commerce and digital strategy insights you won’t want to miss with this post that asks—and answers—“How Can You Succeed at Digital Marketing This Year? 17 Great Posts Offer Answers.”

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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July 14, 2017

8 Killer Posts Connecting Content, E-commerce, and Customer Experience: E-commerce Link Digest

July 14, 2017 | By | No Comments

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Customers checking out 8 killer posts connecting content, e-commerce, and customer experienceHey, Big Thinkers! Hope you’ve had an amazing week and are ready for a great weekend ahead. We’ve rounded-up an amazing set of 8 killer posts connecting content, e-commerce, and customer experience. And I hope you do too. Enjoy:

  1. Leading off, we’ve got “A Dozen Don’t-Miss Digital Strategy Posts” from the E-commerce Link Digest series for you to explore.
  2. A key part of that digital strategy? Connecting content and customer experience. That’s why we say, “Content is King, Customer Experience is Queen.”
  3. We also asked the key question, “Customer Experience is Queen? What Does That Mean?” so you don’t have to. Check it out to see what it’s all about.
  4. Of course, it’s not just us. Brand Quarterly reports on “Generation UX,” and explains why customers now expect great experience everywhere they go.
  5. McKinsey & Company also offers a near-perfect primer on how to connect customer experience and digital with “The CEO Guide to Customer Experience.” Great stuff. I highlighted this link once before in our round-up of “10 Posts Showing How the C-Suite Views Customer Experience,” but it’s well-worth another look.
  6. Building on that theme, We Are Social looks at “How Brands Can Make Social Commerce Work.” The key quote highlights how “Photo-centric platforms like Instagram and Pinterest offer attractive options here, allowing brands to showcase a lifestyle and build up their brand story.” In other words, selling the entire customer experience in a manner consistent with your customer’s expectations on his or her favorite platform.
  7. Given this shift, it’s fair to ask, “Is There a Future for Marketing?” as the fine folks over at Marketing Tech News. They also claim, “The change will come quicker than we think.” I agree, but would argue it’s already here, further emphasizing why we’ve got to create great experiences everywhere our customer connect with our brands.
  8. Finally, a past post asked, “Will E-commerce Kill Retail?” In a word: No. At least not if you do it right. So be sure to check out the whole post to see how to do just that.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

  • 7 Must-See Posts Highlighting How to Market Your Hotel in the Future: Hospitality Marketing Link Digest
  • 6 Stellar Insights into Personalization for Hotel Marketing: Hospitality Marketing Link Digest
  • In a mobile-only world will airlines charge for web bookings?
  • Hospitality Digital Marketing and Distribution: Is it Time to Give Up?
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    June 16, 2017

    6 Posts Featuring Fantastic Future Digital Marketing Trends

    June 16, 2017 | By | No Comments

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    6 Fantastic Future Digital Marketing Trend PostsHey, Big Thinkers! How’s your week going? I’ve been all over the place, with visits to three different cities up and down the East Coast this week. And to commemorate those travels, here are 6 posts featuring fantastic future digital marketing trends for you to check out this weekend. Enjoy:

    1. Social Media Today takes a look at “Why the Buyer’s Journey is the Hero of Content Strategy.”  Really good read that’s well worth your time.
    2. Chiefmarketer has a great piece outlining “Wharton’s Marketing Guru Call for New Approaches for the CMO.” Here are some clues about what matters for you: Collaboration, tenacity, and tech all play key roles.
    3. Vala Afshar from Salesforce highlights “AI Revolution — 20 Key Business Findings” that you won’t want to miss while our look at “AI for Marketers: AI Makes Big Data Little” makes a pretty great complement to the piece.
    4. Continuing the theme of digital’s future direction, we’ve put together a fantastic st of “7 Sensational Insights into the Future of Digital Marketing as part of the E-commerce Link Digest series for you.
    5. Hey, speaking of digital marketing directions, check out “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business” when you get a chance. You’ll be glad you did.
    6. Finally, we’ll round out this week’s recap with these “7 Must-See Digital Strategy Posts from the Past Week.” Seems like a fitting way to finish out the week–as well as the 6 fantastic posts featuring future digital marketing trends, don’t you think?

    If you want to learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

    Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

    Tim Peter

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    June 9, 2017

    7 Must-See Digital Strategy Posts from the Past Week: E-commerce Link Digest

    June 9, 2017 | By | No Comments

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    Holla, Big Thinkers! Had a good week? I hope so. 7 Must-See Digital Strategy Posts from the Past Week: E-commerce Link DigestAnd while you’re taking time to relax on a lovely early-summer weekend, spare a few moments to review these 7 must-see digital strategy posts from the past week. Enjoy:

    1. Brand Quarterly explains “Evolve Or Die: Why Digital Transformation Is More Important Than Ever.” If you’re looking for more info on this topic, don’t miss “Digital Transformation: A Brief Introduction” from our e-commerce and digital strategy podcast Thinks Out Loud, and from the E-commerce Link Digest series, these 9 Great Posts Focused on Digital Transformation, Strategy, and AI and this set of “6 Insights Into Customer Experience and Digital Transformation.” Good stuff all around.
    2. While we’re looking at the E-commerce Link Digest series, be sure to check out this collection of “7 Sensational Insights into the Future of Digital Marketing.”
    3. My favorite tweet this past week comes from JM Alvarez-Pallette, who posted this gem:

    4. JM’s tweet references slides from the 2017 Mary Meeker Internet Trends report. And you can check out our recap of that report right here.
    5. AI represents one of the trends in Mary Meeker’s report. And a recent episode of Thinks Out Loud
      outlined “AI For Marketers: AI Makes Big Data Little.”
    6. CustomerThink has an amazing piece featuring the “Top 3 Challenges Every CMO Faces & How to Resolve Them” that you won’t want to miss.
    7. Finally, let’s wrap up these with another look at “7 Stellar Insights Into Mobile, Content Marketing, and More” for you.

    If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

    Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

    Tim Peter

    By

    June 7, 2017

    AI For Marketers: AI Makes Big Data Little (Thinks Out Loud Episode 196)

    June 7, 2017 | By | No Comments

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    AI for Marketers: AI Makes Big Data Little (Thinks Out Loud Episode 196)

    AI For Marketers: AI Makes Big Data Little (Thinks Out Loud Episode 196) – Headlines and Show Notes

    NB: Credit for this weeks title to Ed St.Onge of Flip.to

    Tim Peter

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    June 4, 2017

    7 Can’t Miss Hospitality Marketing Insights: Hospitality Marketing Link Digest

    June 4, 2017 | By | No Comments

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    7 can't miss hospitality marketing insights

    Hey, everyone! Hope you’ve had a wonderful weekend. What do you say we close it out with these 7 can’t miss hospitality marketing insights. Enjoy:

    1. Tony Loeb writing at The Blog of Experience Hotel asks “Is Guest Experience the Future of Hotel Marketing?” The answer, as you might imagine, is “yes.” But you should read the whole post for Tony’s great insights. It makes a great companion piece to this recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast that explained why “Content is King, Customer Experience is Queen.”
    2. Tnooz explores the “What, When and Why of Downloading an App for Travel.”
    3. Net Affinity looks at “Attribution Models: The Secret Ways Guests Discover Your Hotel.”
    4. Skift has a great episode of their Backstage Podcast that’s all about “Travel Search, Bargain Hunting and the Future of Booking” that’s worth a listen.
    5. Koddi says that “Google is Testing A New Mobile Experience for Hotel Ads” that you’ll definitely want to know about.
    6. With all the changes going on in digital for hospitality marketers, it’s reasonable to ask, when it comes to “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?” I’d argue “no.” But be sure to read the whole post to see why.
    7. Finally, you won’t want to miss these “7 Sensational Posts for Hospitality Marketers” and this set of “5 Must-See Hospitality Marketing Hot Topics” from the Hospitality Marketing Link Digest series.

    If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

    Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

    Tim Peter

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    June 2, 2017

    9 Must-Read Posts that Forecast the Future of Digital Marketing: E-commerce Link Digest

    June 2, 2017 | By | No Comments

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    9 must-read posts that forecast the future of digital marketing

    Hey, Big Thinkers! Hope you’ve had a fantastic week and are ready for an even better weekend. When you find the time, don’t miss these 9 must-read posts that forecast the future of digital marketing. Enjoy:

    1. Since this week’s all about the future, let’s start off with an episode of our Thinks Out Loud podcast that’s focused on “Breaking Down Mary Meeker’s 2017 Internet Trends Report.” Fantastic listen, well worth your time.
    2. Brand Quarterly has a great exploration of “Big Analytics And Automation: The Evolution Of Big Data” that you won’t want to miss.
    3. Our old friend Jeremiah Owyang tweeted this video that you’ll want to check out:

    4. Buzzfeed recapped “Everything You Need To Know About Google IO 2017” while The Independent said “Google’s AI Future is So Impressive It’s Scary.” Some truth to that, but check out the facts and make up your own mind.
    5. Shifting gears a bit, Marketing Week explained “Why the Digital User Experience Is Synonymous With Brand,” while Sprinklr (yes, that’s how it’s spelled), tackled “What Customer Experience Will Look Like in 2017—and Beyond.”
    6. Of course, that seems like a good time to repost our look at why “Content is King, Customer Experience is Queen” as well as this set of “11 Excellent Posts Connecting Mobile, Content, and Customer Experience” from the E-commerce Link Digest series.
    7. Vala Afshar, Salesforce’s Chief Digital Evangelist wrote a great piece about the “AI Revolution—20 Key Business Findings” that’s full of excellent information.
    8. And while we’re on the topic of excellent information, be sure to review “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business.”
    9. Finally, let’s finish out this week’s collection of 9 must-read posts that forecast the future of digital marketing with this complementary round-up of “7 Sensational Insights into the Future of Digital Marketing” also from the E-commerce Link Digest series for you.

    If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

    Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

    Tim Peter

    By

    May 31, 2017

    Breaking Down Mary Meeker’s 2017 Internet Trends Report (Thinks Out Loud Episode 195)

    May 31, 2017 | By | No Comments

    Breaking Down Mary Meeker's 2017 Internet Trends Report (Thinks Out Loud Episode 195)Looking to drive results for your business? Click here to learn more.


    Breaking Down Mary Meeker’s 2017 Internet Trends Report (Thinks Out Loud Episode 195) – Headlines and Show Notes

    Subscribe to Thinks Out Loud

    Contact information for the podcast: podcast@timpeter.com

    Past Insights from Tim Peter Thinks

    You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

    Technical Details for Thinks Out Loud

    Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

    Running time: 15m 35s

    You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

    Tim Peter

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    May 19, 2017

    13 E-commerce and Digital Strategy Insights from the Past Week: E-commerce Link Digest

    May 19, 2017 | By | No Comments

    Looking to drive results for your business? Click here to learn more.


    13 E-commerce and Digital Strategy Insights from the Past Week: E-commerce Link Digest

    Howdy, everyone! Hope you’ve had an amazing week and are ready for a fantastic weekend. Here are 13 e-commerce and digital strategy insights I found most interesting the past week. And I hope you do too. Enjoy:

    1. Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business
    2. Customer Experience: Are We All United? (Thinks Out Loud Episode 191)
    3. 10 Posts Showing How the C-Suite Views Customer Experience: E-commerce Link Digest
    4. Marketers Are (Finally) Rediscovering The Power Of Focus – Brand Quarterly
    5. 7 Sensational Insights into the Future of Digital Marketing: E-commerce Link Digest
    6. Why researching online, shopping offline is the new norm | Retail Dive
    7. Why Digital Transformation Matters for Your Business (Thinks Out Loud Episode 179)
    8. Customer Experience ‘All Or Nothing,’ Adobe’s CEO Tells Summit EMEA Attendees
    9. Why the digital user experience is synonymous with brand
    10. Jeff Bezos: Artificial intelligence permeates Amazon’s business strategy | Retail Dive
    11. Is Artificial Intelligence On The Brink Of Changing Business Forever?
    12. AI, VR, and CX: 7 Top Posts About This Week’s Top Trends: E-commerce Link Digest
    13. Here’s Everything You Need To Know About Google IO 2017

    If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

    Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: