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Tim Peter Thinks

Interested in the latest news about Tim Peter & Associates? This section rounds-up press mentions of Tim and the team.

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July 7, 2016

How Digital Marketers Deal With Shifting Landscapes Explained by Tim Peter in Hotel News Now Interview

July 7, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


Digital Marketers Deal With Shifting Landscapes Explained by Tim Peter in Hotel News Now Interview

Digital marketers are having a hard time trying to lure the best marketing talent to the hotel industry. Tim lends a helping hand on what he knows to be true about the situation,

“Many times hotels are willing to pay a price to get guests that first time,” said Tim Peter of Tim Peter & Associates. “But what the best hotels know is that instead of paying somebody else [such as an OTA] you can use that [spend] in-house and make that investment in your own talent and Web presence.”

You can read the rest of Tim’s comments and the full article here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

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June 30, 2016

Tim Peter Helps Hotel News Now Explain 5 Myths About The Search Universe

June 30, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


Tim Peter Helps Hotel News Now Explain 5 Myths About The Search Universe

There appear to be many misconceptions around search and how it works best for hotel marketers. Plenty of hotel marketers are searching to find out what’s fact and what’s fiction. Tim Peter, President of Tim Peter & Associates shares his knowledge of search and how to appropriately increase traffic through different social media. For instance Tim explains,

“Things that make you do well in search are the same things that will attract views (on social).”

He continues with thoughts on Google AdWords,

“AdWords falls into SEM (search engine marketing), and SEO really lends a hand to rank higher [in paid search],” Peter said. “Generally I suggest using a mixture of both SEO and AdWords to make certain utmost coverage in SERPs (search engine result pages).”

You can read the whole article on Hotel News Now here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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February 15, 2016

HSMAI Appoints Tim Peter To Americas Board Of Directors

February 15, 2016 | By | No Comments

timpeter-headshot.pngHSMAI announced their 2016 Americas board of directors featuring a sensational group of hospitality sales and marketing professionals. Among those named to the board is our own Tim Peter, President and founder of Tim Peter & Associates.

Said Peter,

“I’m thrilled to join HSMAI’s board this year and look forward to working with industries thought leaders to help shape the future of this important organization”

You can read the link here.

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August 6, 2015

Global Expert in Digital Strategy Tim Peter in Bogotá, Colombia

August 6, 2015 | By | No Comments

Global expert in digital strategy Tim PeterCompanies around the globe continue to recognize the importance of data and digital as they market and grow their businesses. Our own Tim Peter, president of Tim Peter & Associates, received some fantastic insights into exactly how significant a role digital plays in Latin America in a keynote address he provided at ID Interactive’s recent #KeepItDigital conference in Bogotá, Colombia. Tim spoke about using data to measure the effectiveness of your marketing activities and solve your customer’s problems. Several media outlets in the Bogotá area covered the event and provided the following articles.

In their write-up, IAB Colombia noted:

“Tim Peter, a global expert in digital strategy and operations, says the main idea of this mega-trend is to reduce uncertainty in answering the big questions that companies have on their consumers.”

The original, in Spanish, reads,

“Tim Peter, experto mundial en estrategia y operaciones digitales, afirma que la idea principal de esta mega tendencia es reducir la incertidumbre al responder las big questions (grandes preguntas) que tienen las empresas sobre sus consumidores.”

The same article also ran in Colombia in digital marketing blog Revista Gerente Pyme.

Publicadad & Mercado also picked up the story, stating,

“At an event held in Bogotá, attended by Tim Peter, global authority on digital strategy and operations, the expert said that the main idea of ​​this mega-trend is to reduce uncertainty in answering the big questions that companies have about their consumers. Similarly, he stressed that ‘although content is king, the data is the crown jewels.'”

The original, in Spanish, reads: ‘En un evento realizado en Bogotá y el que contó con la participación de Tim Peter, autoridad mundial en estrategia y operaciones digitales, el experto afirmó que la idea principal de esta mega tendencia es reducir la incertidumbre al responder las big questions (grandes preguntas) que tienen las empresas sobre sus consumidores. Del mismo modo, hizo énfasis en que “si bien el contenido es el rey, la data es la joya de la corona’.”

You can read more from Tim on data as part of your digital strategy here on the blog as well as see other press coverage here. And if you’re interested in having Tim speak at your event please click here.

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January 10, 2015

5 Hotel Marketing Trends for 2015: Tim Peter in Hotel News Now

January 10, 2015 | By | No Comments

Tim Peter in Hotel News NowHotel News Now recently covered Tim’s webinar about 5 hotel marketing trends for 2015. Tons of great takeaways in the piece. For instance, here are Tim’s thoughts on the state of the industry overall:

We’re in the good old days. Right now is as good as we’ve seen in quite a while and probably as good as we’re going to see for quite a while,” he said. “Hopefully things will be a little better in 2015, but you never know when the economy is going to turn again, so we really want to take advantage of when things are actually going really well.”

On mobile in the research and booking process:

“In reality, your hotels typically house more devices every night than guests. And that has a real impact on what your guests’ expectations are all along their find, browse, shop and buy process,” [Peter] said.

He said context is important to the connectivity conversation. For instance, hotel marketers need to think about where their guests are when they access information, what is most important to guests within those contexts and how marketers can use that information to drive consumers to book.

On content marketing:

“Peter said marketers need to cut through the clutter and create content that is:

  • snackable: simple text, easy to read and easily scanned;
  • shareable: use imagery to convey your brand because images sell; and
  • sharp: content should be large, bold, clear and should answer customers’ questions quickly.”

On big data and enabling customer insights:

“Guests are leaving digital footprints. That data is the crown jewels because it gives access to deep customer insights into what your customers really care about,” he said…

Peter said marketers should be willing to start small. “This isn’t about big data; it’s about big questions. What are the things that matter to your guests? What are the questions that they have? And how can you use the data that is created to help them answer those questions and help them make a booking decision?”

There’s lots more terrific stuff, too, about understanding context and helping guests throughout the browsing, booking, and stay. Make sure to check out the whole article here.

If you’d like to learn more about these topics, check out this list of The Top 14 Hotel Marketing Posts of 2014 .

Interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web? You should register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically for hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

And take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

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November 25, 2014

What You Need to Know About Hotel Marketing in 2015 (Travel Tuesday)

November 25, 2014 | By | No Comments

I hope your week is winding down nicely as you prepare for the Thanksgiving holiday here in the United States. In case you missed the recent “Big, Bold, Visual: What You Need to Know About Hotel Marketing in 2015” webinar from Leonardo, which I was honored to be a part of, here’s a 7-minute “highlight reel” from the webinar:

And my slides are here:


(And, yes… you can hire me to speak at your next event, too).

Enjoy!

Interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

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November 16, 2014

Search, Mobile, and Responsive Design: MediaShower Interviews Tim Peter

November 16, 2014 | By | No Comments

Tim Peter Digital Marketing DirectionsMediaShower recently interviewed our own Tim Peter about the growth of the mobile web, responsive design, and its overall impact on customer behavior. Here’s an excerpt:

Which do you prefer, a totally different mobile site or a responsive design?

Typically a responsive site will provide the most bang for the buck for most businesses. Yes, there are exceptions, but responsive sites generally rank better for SEO, as they tend to have more content and are updated more frequently, which Google tends to like. They’re also usually easier to update since they’re not managed separately. They also generally cost less in the longer term.

For instance, every time you update content on your main site, you’d typically need to update that separately on a standalone mobile site, increasing time-to-market and cost. On a responsive site, the content usually appears automatically once created. Finally, responsive sites can usually work, or be made to work, across multiple devices more easily.

You really need to think about how many content updates you tend to make in a given period, whether there’s a specific goal for mobile users that’s different from desktop users and when you plan your next overall redesign. In some cases, a standalone site might be a better option. But failing that, look towards a responsive site to give you the best return on your spend.

I don’t know about you, maybe it’s my age, but I don’t like responsive sites; I’d rather look at the desktop version or a minimized version. What are you advising your clients to do with mobile?

I’d argue that’s more a function of a poorly designed responsive site than of your age. A well-designed responsive site responds not simply to the device but more fully to the needs of the customer in a given context.

For example, a well-designed responsive site puts key information like your business’s address, phone number or directions clearly visible at the top of the page where customers holding a phone in their hands might actually want to see them. The simple fact is that mobile is becoming the primary use case for customers, not a secondary one.

Think clearly about when and where your customers will access your site and what they’ll want to know or do. A customer sitting on her couch at home holding a mobile phone has very different needs from one running through an airport or sitting in a parking lot, waiting to pick up her daughter from soccer practice. A truly well-designed responsive site will make it easy for each of those customers to accomplish her goals.”

You can read the whole interview here.

If you’d like to learn more about these topics, check out this list of “8 Crucial Marketing and E-commerce Posts: The Top Posts from September” and “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October.”

And if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

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October 4, 2014

How To Market A Hotel: FitSmallBusiness Talks to Tim Peter

October 4, 2014 | By | No Comments

Tim Peter Digital Marketing DirectionsFitSmallBusiness has released a new article called, “How To Market A Hotel – The Ultimate Guide.” For insights, they talked with our own Tim Peter. Among the tips provided, Tim talked about how to use OTA’s effectively:

“You may consider entering into an agreement with OTAs for increased exposure. It also helps you put heads on beds, but be careful. Tim warns, “Too many hotels look to the OTA’s as a primary source of business, which increases the OTA’s leverage during contract negotiations and results in unfavorable contract terms.”

Tim continues, “Focus your efforts around your direct channels first, then look at which OTA’s help you reach guests you cannot easily reach on your own and do so while offering favorable contract terms. 20%-25% is simply too much to pay for reservations overall, particularly on top of any brand fees or other marketing you’re doing. You don’t need to be on every single shelf.”

Tim also reviewed the value of reputation management (something we’ve covered in-depth before):

“Managing your hotel’s reputation online represents the single most effective step you can take to improve your marketing… When you respond to an online review, particularly one where a guest had a challenge during their stay, you’re not just helping the individual who posted the review. You’re also helping the next guest who reads that review understand that you want to satisfy the needs of all your guests. And that’s incredibly valuable for your future guests to see.”

And he also talked about developing a relationship with your local CVB:

“Make it a point to meet with your local CVB/tourism office representatives and understand the programs they provide to hotels in your market. My experience shows that in most cases, you get out of these programs what you put into them,” Tim suggests. “By working with your CVB, you can often help influence how they position your market and your place within it.”

The article also includes insights from other industry experts and is well-worth your time. You can read the full article here.

Interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

You may also want to review the tips in my recent presentation Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing. I’ve presented this talk to a number of hospitality and travel-related organizations and you might find it valuable for your business, too:

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

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September 9, 2014

How to Allocate for Hotel Digital Marketing in 2015 – HSMAI Webinar (Travel Tuesday)

September 9, 2014 | By | No Comments

How to allocate for digital marketingIf you’re like most hotel marketers, you’re spending your time right now trying to figure out how to allocate for hotel digital marketing activities next year. It’s almost a rite of passage each August and September to see hotel marketers scrambling to pin down where and how they expect to spend their money in the coming twelve months.

This year the job has taken on increased importance, given the rising costs of marketing and distribution many hoteliers face today, with increased pressures from OTA’s and metasearch, in particular. According to data from Hospitality Asset Managers Association:

“…between 2009 and 2012, retail commissions rose 34 percent while room revenue rose 23 percent… Brand-level acquisition costs rose even more—37 percent. That meant local sales and marketing budgets took a hit, rising only 7 percent during the four-year period” (Source: MeetingsNet)

These rising costs have focused owners and asset managers’ attention on profitability, as well as RevPAR, and put more pressure on hotel marketers to find effective, highly profitable sources of revenue for their properties. And, it many cases, to achieve improved results without increasing spend. I know, fun, right?

So, given this reality, where’s the best place for you to spend your limited marketing budget?

Well, in partnership with HSMAI, I’ve got a great resource for you. I’ll be moderating a webinar this Monday, September 15, called New Year, New Budget: How to Allocate for Digital Marketing in 2015. The webinar will look at key issues as part of the budgeting process, and includes real-world case studies you can apply to your hotel or resort. It features an outstanding panel of hospitality and digital marketing experts, Matthew Clyde, Owner, Ideas Collide, Inc.; Stephen Fitzgerald, Senior Vice President, Sales, Milestone Internet Marketing; and Michael Bennett, VP of Marketing for KSL Resorts.

Among the topics we’ll discuss are:

  • Measuring the effectiveness of your existing efforts and the breakout trends from 2014
  • The continued evolution of key digital marketing trends
  • What’s new on the horizon for 2015
  • Where the smart money is being allocated in 2015 budgets

And because we know your schedule is busy, we’ll cover all this in just about an hour. The webinar is open to both HSMAI members and non-members, and you can register here. It will also be recorded so you can review the information afterwards. But try to attend the live event, where the panel and I will field questions from the audience, including yours.

Understanding how to allocate for hotel digital marketing in 2015 is a really big deal, and key to your success next year. So block an hour on Monday and register today.

Interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

Given the overall popularity of the Travel Tuesday series, you may also want to review the tips in my recent presentation Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing. I’ve presented this talk to a number of hospitality and travel-related organizations and you might find it valuable for your business, too:

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

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August 8, 2014

Upcoming Webinar: Digital Marketing Directions – Key Trends Driving Your Marketing Next Year

August 8, 2014 | By | No Comments

Tim Peter Digital Marketing DirectionsOK, so this is from the “shameless self-promotion” department, but I’m presenting a new webinar on Tuesday, September 16 in conjunction with Biznology® called “Digital Marketing Directions: Key Trends Driving Your Marketing Next Year.”

Among the topics I’ll look at are:

  • How customer behaviors have changed and what that means for your business
  • What customers care about while they’re searching, browsing, and buying
  • The role search, social, and mobile will play in your marketing and e-commerce activities
  • Best practices for building audiences and customer acquisition in your digital marketing activities

This is a free Biznology® webinar, where I’ll describe the major trends driving your business this year and beyond. More importantly, I’ll explore how you can leverage these trends to grow traffic and sales for your business. The entire event is only 30-minutes long, so why not take a few minutes out of your day on Tuesday, September 16 to join in and learn more about the trends shaping your marketing both this year and in 2015?

Interested? You can register for the webinar here.

If you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

For a preview, you may also want to review the information from a recent talk, The Truth: How the Social, Local, Mobile Web Affects Sales Online and Offline:

Finally, you might also enjoy some of our past coverage of the e-commerce and how to make it work for your business, including: