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Tim Peter Thinks

Interested in the latest news about Tim Peter & Associates? This section rounds-up press mentions of Tim and the team.

Carolyn Boring

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January 23, 2018

Hotel News Now Talks with Tim Peter on Google’s Mobile First Indexing: “Start With Fast”

January 23, 2018 | By | No Comments

Digital marketing consultant Tim Peter’s expertise in search engine optimization, marketing and hospitality was recently tapped by Hotel News Now as they explored the rise of mobile search and its importance to hotel marekters.

As Google moves toward mobile-first indexing, experts say that hoteliers need to be prepared so they won’t be knocked out of the search rankings, especially in light of recent analysis by Google that showed 53% of users will leave a site if the response time in greater than 3 seconds.

“I can’t emphasize this enough: Start with fast,” Tim said.

He also advises hotels to make their mobile websites more user-friendly.

To help reduce bounce rate, Peter said mobile websites need to be “finger-friendly” so people can operate them while using one hand via their mobile device. Buttons should be bigger to allow for easy access to call to actions, and text needs to be bigger for ease of reading on a smaller screen.

To read the rest of Tim’s comments and the full article, click here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Carolyn Boring

By

February 5, 2018

Tim Peter Named among HSMAI’s 2017 Top 25 Extraordinary Minds

February 5, 2018 | By | No Comments

Tim Peter named to HSMAI's 2017 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue ManagementTim was among the 2017 25 Top Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Management named by the Hospitality Sales and Marketing Association International (HSMAI) that recognizes leaders in sales, marketing, and revenue optimization of hospitality, travel, and tourism organizations. Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI, had this to say about the honorees:

“Top 25” awardees are high achievers who stand out through their creativity and innovation, cutting-edge campaigns and programs, triumph in challenging situations and efforts that resulted in dramatic gains.

Gilbert called the honorees “innovators both at their own businesses — helping them thrive, regardless  of the economic climate — and within the travel industry as a whole, inspiring their peers with creative solutions.”

Tim and the other honorees will be recognized at the HSMAI Adrian Awards Dinner Reception and Gala on February 20, at the New York Marriot Marquis, and in a private ceremony co-hosted by Questex Hospitality + Travel.

To read the full article, click here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Carolyn Boring

By

January 29, 2018

Tim Peter Shares Expertise in Digital Marketing and E-commerce in Hotel News Network Q&A Article

January 29, 2018 | By | No Comments

Tim Peter, Founder and president of Tim Peter & AssociatesTim Peter was recently interviewed by Hotel News Network for a feature Q&A article on what hoteliers need to know about digital marketing as they enter 2018 and beyond.

Tim tells Hotel News Now “that it’s time for hoteliers to up their game to establish ever more critical connections with would-be and returning guests.”

He said digital how consumers interact with business today.

“I don’t think this is new, but it seems hotels are finally realizing just how big mobile has become. It’s long past time for us to stop calling mobile a trend. Mobile is not a trend. It’s a way of life.”

Tim weighed in on the challenges hoteliers are facing and the new emerging technologies that will shape how guests and hoteliers will come together in the coming year.
He added that online travel agencies are getting bigger bites of the business as they tap into the questions guests have and respond by providing the information they need.

“We’re entering an era of ‘conversational commerce.’ Your job increasingly is to provide the right content that enables that conversation — and drives commerce activity.”

Tim added that “hotels desperately need to to update their content game. That’s true whether we’re talking about text, images or video. But start with text and images.”

To read more of Tim’s interview, click here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

 

Tim Peter

By

July 7, 2016

How Digital Marketers Deal With Shifting Landscapes Explained by Tim Peter in Hotel News Now Interview

July 7, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


Digital Marketers Deal With Shifting Landscapes Explained by Tim Peter in Hotel News Now Interview

Digital marketers are having a hard time trying to lure the best marketing talent to the hotel industry. Tim lends a helping hand on what he knows to be true about the situation,

“Many times hotels are willing to pay a price to get guests that first time,” said Tim Peter of Tim Peter & Associates. “But what the best hotels know is that instead of paying somebody else [such as an OTA] you can use that [spend] in-house and make that investment in your own talent and Web presence.”

You can read the rest of Tim’s comments and the full article here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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June 30, 2016

Tim Peter Helps Hotel News Now Explain 5 Myths About The Search Universe

June 30, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


Tim Peter Helps Hotel News Now Explain 5 Myths About The Search Universe

There appear to be many misconceptions around search and how it works best for hotel marketers. Plenty of hotel marketers are searching to find out what’s fact and what’s fiction. Tim Peter, President of Tim Peter & Associates shares his knowledge of search and how to appropriately increase traffic through different social media. For instance Tim explains,

“Things that make you do well in search are the same things that will attract views (on social).”

He continues with thoughts on Google AdWords,

“AdWords falls into SEM (search engine marketing), and SEO really lends a hand to rank higher [in paid search],” Peter said. “Generally I suggest using a mixture of both SEO and AdWords to make certain utmost coverage in SERPs (search engine result pages).”

You can read the whole article on Hotel News Now here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including: