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Tim Peter Thinks

Interested in the latest news about Tim Peter & Associates? This section rounds-up press mentions of Tim and the team.

Katie Peter

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December 6, 2018

Hotel News Now Gets Tim Peter’s Opinion on Expert Hotel Website Design

December 6, 2018 | By | No Comments

A recent article from Hotel News Now explored strategies for constructing the best websites for hotels. They approached industry experts to ask about what makes a website functional, and to find out what will encourage guests to come back. Tim Peter started the discussion off, addressing the foundational elements that are too often overlooked:

Tim Peter, founder of hospitality digital marketing strategy consulting firm Tim Peter & Associates, said having the right information online is key.

“The first thing a really good hotel website does is it has great content that answers guests’ questions all throughout their journey,” he said. “That includes images, that includes video, but certainly, do you have the right content to help guests understand why you are the right hotel for their needs for any given trip? It’s amazing how often hotel websites don’t do that well.”

He went on to talk mobile optimization, accessibility, and more. Read the rest of Tim’s comments here.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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December 3, 2018

Tim Peter Named to Ecommerce Magazine’s Top 15 Ecommerce Professionals

December 3, 2018 | By | No Comments

Photo of Tim Peter, named to Ecommerce Magazine's Top 15 Ecommerce Professionals to Look Out for in 2018Ecommerce Magazine recently rounded-up a list of the Top 15 Ecommerce Professional to Look Out For this year. And, we’re thrilled to announced that they included our company president and founder, Tim Peter, among them. Ecommerce Magazine had this to say about Tim:

If you’re looking for a seasoned and experienced marketer to follow, Tim Peter is your guy. He’s been working in the industry since 1995 and has made a huge impact on a lot of businesses since he began.

Said Tim, “I’m thrilled to be included among such a distinguished group of ecommerce professionals. I genuinely appreciate Ecommerce Magazine adding me to their roster of Ecommerce Professionals to Watch.” You can check out the full list here.

If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Carolyn Boring

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February 5, 2018

Tim Peter Named among HSMAI’s 2017 Top 25 Extraordinary Minds

February 5, 2018 | By | No Comments

Tim Peter named to HSMAI's 2017 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue ManagementTim was among the 2017 25 Top Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Management named by the Hospitality Sales and Marketing Association International (HSMAI) that recognizes leaders in sales, marketing, and revenue optimization of hospitality, travel, and tourism organizations. Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI, had this to say about the honorees:

“Top 25” awardees are high achievers who stand out through their creativity and innovation, cutting-edge campaigns and programs, triumph in challenging situations and efforts that resulted in dramatic gains.

Gilbert called the honorees “innovators both at their own businesses — helping them thrive, regardless  of the economic climate — and within the travel industry as a whole, inspiring their peers with creative solutions.”

Tim and the other honorees will be recognized at the HSMAI Adrian Awards Dinner Reception and Gala on February 20, at the New York Marriot Marquis, and in a private ceremony co-hosted by Questex Hospitality + Travel.

To read the full article, click here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Carolyn Boring

By

January 29, 2018

Tim Peter Shares Expertise in Digital Marketing and E-commerce in Hotel News Network Q&A Article

January 29, 2018 | By | No Comments

Tim Peter, Founder and president of Tim Peter & AssociatesTim Peter was recently interviewed by Hotel News Network for a feature Q&A article on what hoteliers need to know about digital marketing as they enter 2018 and beyond.

Tim tells Hotel News Now “that it’s time for hoteliers to up their game to establish ever more critical connections with would-be and returning guests.”

He said digital how consumers interact with business today.

“I don’t think this is new, but it seems hotels are finally realizing just how big mobile has become. It’s long past time for us to stop calling mobile a trend. Mobile is not a trend. It’s a way of life.”

Tim weighed in on the challenges hoteliers are facing and the new emerging technologies that will shape how guests and hoteliers will come together in the coming year.
He added that online travel agencies are getting bigger bites of the business as they tap into the questions guests have and respond by providing the information they need.

“We’re entering an era of ‘conversational commerce.’ Your job increasingly is to provide the right content that enables that conversation — and drives commerce activity.”

Tim added that “hotels desperately need to to update their content game. That’s true whether we’re talking about text, images or video. But start with text and images.”

To read more of Tim’s interview, click here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

 

Carolyn Boring

By

January 23, 2018

Hotel News Now Talks with Tim Peter on Google’s Mobile First Indexing: “Start With Fast”

January 23, 2018 | By | No Comments

Digital marketing consultant Tim Peter’s expertise in search engine optimization, marketing and hospitality was recently tapped by Hotel News Now as they explored the rise of mobile search and its importance to hotel marekters.

As Google moves toward mobile-first indexing, experts say that hoteliers need to be prepared so they won’t be knocked out of the search rankings, especially in light of recent analysis by Google that showed 53% of users will leave a site if the response time in greater than 3 seconds.

“I can’t emphasize this enough: Start with fast,” Tim said.

He also advises hotels to make their mobile websites more user-friendly.

To help reduce bounce rate, Peter said mobile websites need to be “finger-friendly” so people can operate them while using one hand via their mobile device. Buttons should be bigger to allow for easy access to call to actions, and text needs to be bigger for ease of reading on a smaller screen.

To read the rest of Tim’s comments and the full article, click here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.