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Tim Peter Thinks

Interested in the latest news about Tim Peter & Associates? This section rounds-up press mentions of Tim and the team.

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May 30, 2014

Hotel Channel Management Strategy: Tim Peter in Hotels Magazine

May 30, 2014 | By | No Comments

Mobile travel distributionDetermining the right channel mix for hotels and resorts can be a real headache. OTA’s, metasearch, search, and social all offer attractive benefits — but at increasingly high cost. Hotels Magazine talked with a number of industry leaders, including representatives from Fairmont-Raffles and Preferred Hotels and Resorts, along with our own Tim Peter, about how to determine the best channels and develop the appropriate mix in an article called “Perfecting Direct: Hotel Companies Are Finding Divergent Results On Direct Booking Initiatives.” Here’s what Tim had to say:

“‘Research shows that on average guests review more than 20 sites prior to booking,’ says Tim Peter, president of hotel e-commerce consultancy Tim Peter & Associates, Long Valley, New Jersey. ‘The proliferation of browsing and booking channels has taught guests that, if they just keep looking, they’ll find a better deal somewhere.

‘For a successful channel-management mix, hotels should test, measure, learn and repeat,’ Peter continues. ‘Think strategically about the channels you want to use to source guests to drive direct and repeat bookings.’”

You can read the entire article here.

Interested in learning more about digital marketing and e-commerce strategy on the social, local, mobile web? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also like these slides that list three key digital marketing trends shaping your customers’ behavior right now:

And, finally, you might want to check out some of our past coverage of the social, local, mobile web and what it means for your business, including:

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February 23, 2014

Tim Peter Moderates “Is Search Still Search as We Know It?” for the HSMAI Digital Strategy Marketing Conference

February 23, 2014 | By | No Comments

Tim Peter will moderate a panel, “Is Search Still Search as We Know It?” as part of the 2014 HSMAI Digital Marketing Strategy Conference. Featuring a distinguished panel that includes representatives from Google and two veteran search marketers, Tim will walk the panelists through a look at where search is today, where it’s going, and how hotel marketers can benefit from these changes in the future.

The event program describes the panel as follows:

“As user behaviors shift, demographics change, and search channels expand and converge, it’s important to understand what’s changed and how best to capitalize on the speed and direction of this change. During this session, experts will help guide you through the tangled web of ‘Search 2014’ and leave you with tips to help you stay ahead of the game.”

You can still register for this year’s conference onsite at the NY Marriott Marquis, Broadway Ballroom, 6th Floor and learn more about having Tim speak at your conferences here.

If you’re interested in learning even more about the future of e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

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February 19, 2014

Hotel News Now Talks with Tim About Rate Parity Lawsuit Dismissal

February 19, 2014 | By | No Comments

Hotel News Now’s Jason Q. Freed talked to Tim Peter about U.S. District Judge Jane Boyle’s dismissal of an antitrust lawsuit regarding hotel rate parity. Tim noted,

“For hoteliers, it provides the continued ability to price their rooms appropriately based on demand and the value of the offering. [And] for OTAs, it provides an opportunity to compete based on offering guests a core value proposition and avoids the need to … undercut hotels and other OTAs. Consumers ultimately benefit because it forces hotels and OTAs to develop clear, consistent value propositions.”

You can read the entire article, including insights from Tim, Robert Cole, Tom Botts and other industry thought leaders here.

If you’re interested in learning even more about the future of e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

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January 15, 2014

Hotel News Now Interviews Tim Peter About Google Web Address Breach

January 15, 2014 | By | No Comments

Hotel News Now covered a breach on Google Maps and Google+ that changed Web addresses for thousands of hotels without the hoteliers’ consent. As part of that coverage, the magazine interviewed digital marketing expert Tim Peter, who offered insights into what happened and how hotels can avoid similar issues in the future. The full article is available here.

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January 2, 2014

Hotel News Now Adds Tim Peter as Digital Columnist

January 2, 2014 | By | No Comments

Beginning January, 2014, Tim Peter now writes a quarterly column for Hotel News Now as part of its Digital Tech Impact Report newsletter series. You can read Tim’s first column, which looks at why it’s time for marketers to take mobile seriously, here.