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Tim Peter

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December 29, 2014

14 Key Concepts for Next Year: The Top Posts of 2014

December 29, 2014 | By | No Comments

Top posts of 2014

Millennials and mobile highlight key trends in the top posts of 2014

I know that 2014 isn’t quite over yet. We’ve still got all that madness around New Year’s Eve later this week. But now is as good a time as any to round-up the top posts from the past year to see what you and your fellow Big Thinkers found most interesting, enlightening, and useful.

As with last year’s list, a textual analysis of keywords highlighted some common themes across all the popular posts, including:

  • Mobile
  • Millennials
  • Trends
  • And, of course, e-commerce, digital marketing, and strategy

So, if you’re really curious about the trends your fellow Big Thinkers care about, learn all you can about the trends shaping digital marketing and e-commerce strategy, in particular for your mobile customers and Millennials (which, increasingly, represent the same group). Happily, this round-up of posts covers that whole set quite nicely. Now let’s get on with the list:

  1. The biggest post of the year asked “Is Google+ Dead, Dying, or Something Else Altogether?” The fact that this was this year’s most popular post might give you a hint about the answer. But check out the full post when you have a moment anyway.
  2. Although this next post only appeared in mid-October, “Will E-commerce Kill Retail?” rocketed to the top of the list. The reality of the relationship between e-commerce and retail gets a little complicated; but, this seems to have helped make it a little easier to understand. You might also want to check out a related item, “Retailers Lose 32% of Shoppers to In-Store Mobile Use. Or Do They?”, for more detail on the topic.
  3. While this next one is an item from our weekly Travel Tuesday series, this look at “How to Use Emotion and Storytelling in Digital Marketing” works no matter what industry you’re in. Oh… and, don’t worry, we’ll have a full list of the top Travel Tuesday posts for you tomorrow.
  4. The next item on our list uncovers “The Shocking Truth About Millennials and Digital Media.” A very popular post about a very important topic.
  5. “Want Proof that Mobile Drives Purchases?” Even better, it delivers.
  6. Every year or two, we all look forward to Mary Meeker’s Internet trends report. We broke down the 2014 report on a very popular installment of our weekly marketing and e-commerce podcast, Thinks Out Loud, in an episode called “The Future of E-commerce and Mary Meeker’s 2014 Trends.” Really good listen when you have a moment.
  7. We have to go way back to last January for the next item on the list. This one explores “What Your Customers Expect from Mobile and E-commerce in 2014.” And don’t worry. You can look forward to an update for 2015 in the next couple of weeks.
  8. Two related posts, “7 Reasons E-commerce Growth Has Nowhere to Go But Up” and “The Little-Known Factors Behind E-commerce Growth in 2015″ were equally popular among your fellow Big Thinkers last year. The fact that they help explain the overall trends driving e-commerce growth next year likely played a big role in pushing them up the list. And the fact that most of these trends continue to hold steady as we head into the New Year will likely keep them there.
  9. This look at “Will Millennials Use Email?” helps unravel the sometimes complicated relationship between an increasingly important demographic segment and a long-time marketing tactic. Definitely worth a look as you head into 2015.
  10. Another Thinks Out Loud episode helps round out the top 10 posts. Episode 62 of the weekly series explains “Why Friction-Free E-commerce Matters.” And Episode 99 of the podcast, which looked at “Mobile, Millennials and More: E-commerce Trends 2015,” makes an outstanding companion piece. Be sure to give them a listen as you head into 2015.
  11. Coming in at #11 is this item from April that asked “What Can Proctor & Gamble Teach You About the State of Digital Marketing?” P&G is among the world’s biggest advertisers and represents mainstream thinking around marketing and advertising as much as any other company. So, when they shift their budget heavily towards mobile and social channels, that says a lot about where the overall market is headed.
  12. Speaking of where the overall market is headed, search remains a critical component of any marketing strategy. But what makes search work today? This look at “What Google Won’t Tell You About Search Engine Marketing” can help you sort that out.
  13. Want more insights about Millennials to set you up for success in 2015? Then check out “For Millennials and Gen X, There’s No Such Thing as Offline.” You’ll be glad you did.
  14. Finally, we close out the round-up of the top posts of 2014 with a personal favorite, which asks “What Makes You Think Your Customers Care About You?” If you care about your customers — and I know you do — you really ought to give this one a long look.

You should also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

And, finally, you might want to take a look at some of the best e-commerce, mobile commerce, and digital marketing posts from 2014 that didn’t quite make the list, including:

Tim Peter

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December 22, 2014

Want Proof that Mobile Drives Purchases?

December 22, 2014 | By | No Comments

Mobile drives purchasesIf you’ve ever wanted proof that mobile drives purchases, this is big news: You’ll now be able to see whether your search ads are driving foot traffic to your place of business. According to Search Engine Land, Google is launching a new “Store Visits” metric in AdWords, designed to use your customers’ location to determine whether they’ve visited your stores, restaurants, and hotels after clicking on an ad.

That’s huge. And it makes a ton of sense, too. Because according to eMarketer, mobile drives sales, regardless of where your customers purchase:

“…most mobile research leads to a purchase, just not on the smartphone.”

The even bigger takeaway from the eMarketer data? How significant a role your customers’ smartphone plays:

“In a March 2014 survey conducted by Nielsen for xAd and Telmetrics, between 70% and 80% of US smartphone or tablet users said they had completed or would soon complete a purchase related to their smartphone search. The study also found that more than 40% of consumers considered a smartphone or tablet their most important media resource for a purchase decision.”

I want to emphasize that again: “More than 40% of consumers considered their smartphone or tablet their most important media resource for a purchase decision.”

And yet, according to data I cited the other day, almost two-thirds of businesses still treat mobile as a new technology. I mean, sure, mobile is “new-ish.” But your customers have adopted mobile generally, and smarthphones specifically, as their preferred way of researching the products and services they’re looking to buy. And, as the data above shows, are making purchases based on that research.

If you’re among the 60-plus percent still thinking about mobile as something “new,” it’s time to realize that your customers don’t. For them, it’s what’s close at hand. It’s their most personal computer.

Combined with the data eMarketer has in its research and the data you’ll be able to gain about your business from Google, what more proof do you need?

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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December 18, 2014

Search Engine Marketing, Inc. (3rd Edition) by Bill Hunt and Mike Moran: Book Review of the Week-ish

December 18, 2014 | By | 2 Comments

You know why Google names all its search engine updates — Panda, Penguin, Hummingbird, etc. — after animals? Because keeping up with search engine marketing is a frickin’ zoo. Just when you think you’ve figured out how it all works, Google goes and changes the rules. Again.

Happily, Bill Hunt and Mike Moran’s newly updated “Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Website (3rd Edition)” can really help you stay on top of not just the latest changes, but also the underlying logic behind what really makes pages perform well in search. This updated classic provides the right mix of search engine marketing fundamentals, strategic insights, and practical knowledge to help you think about how to make search work for your business no matter what changes Google makes.

If you’re just starting out with search engine marketing, you’ll appreciate the easy, conversational style and clear explanations Hunt and Moran offer, laying out a straightforward, yet scalable framework you can apply to your marketing activities. At the same time, those of you who’ve been around the block a time or two will find new insights into how to increase the value of your search marketing efforts for your business.

I’ve known Mike Moran for a number of years and consider him both a friend and mentor. The same traits that make him a great guy to know — intelligent, funny, and genuinely interested in helping people grow — shine through in this latest edition of “Search Engine Marketing, Inc.”

You can expect Google to continue to change its algorithms and enhance the features of its signature search engine all throughout 2015. But with knowledge as valuable as what’s offered in “Search Engine Marketing, Inc.” in your hands and in your head, you’ll be able to handle Google’s zoo next year and beyond. Grab a copy today.

Interested in learning more about search engine marketing, e-commerce, and digital marketing overall? Check out some of our past posts on those topics, including:

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Tim Peter

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December 17, 2014

Mobile is More Than a Trend – Thinks Out Loud Episode 103

December 17, 2014 | By | No Comments

Mobile travel hiker

Mobile is More Than a Trend – Headlines and Show Notes

You might also enjoy the slides from my recent webinar, Digital Marketing Directions: Key Trends Driving Your Marketing Next Year,:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 37s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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December 12, 2014

11 Exceptional Reads about E-commerce and Mobile: E-commerce Link Digest

December 12, 2014 | By | No Comments

Mobile ecommerceBusy day today, Big Thinkers. So I hope you’ll pardon me if I skip the setup and just get straight to this list of 11 exceptional reads about e-commerce and mobile. Enjoy:

  1. Linda Bustos at GetElastic outlines omnichannel vs multichannel and the store of the future
  2. Thinks highlighted 4+ outstanding e-commerce insights to kick off your week.
  3. Mobile Commerce Daily uncovers a study where 32% of respondents say mobile emails are too small to interact with.
  4. eMarketer asks will holiday gift-givers use mobile in-store payments?
  5. Our Thinks Out Loud digital marketing and e-commerce podcast suggested that it’s all m-commerce and explains why mobile commerce will win.
  6. eMarketer explores how to bridge the gap between in-store and digital.
  7. Mobile Commerce Daily asks can in-store mobile save the day as retail foot traffic plummets?
  8. GetElastic reveals that 47% of e-commerce sites commit this usability SNAFU.
  9. Biznology looks at why google’s latest change should worry you
  10. 8 Best Practices to Enhance Your mCommerce Store – exploreB2B
  11. eMarketer says mobile search will surpass desktop in 2015

If you’re interested in more, check out these 5 Must-See Black Friday and Cyber Monday Trends: E-commerce Link Digest and these 9 Outstanding Marketing Posts to Warm Up Your Weekend: E-commerce Link Digest from our regular E-commerce Link Digest series, as well as 10 Exceptional Marketing and E-commerce Essays: The Top Posts from November, too.

You might also want to check out some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Tim Peter

By

December 8, 2014

4+ Outstanding E-commerce Insights to Kick Off Your Week

December 8, 2014 | By | No Comments

Mobile payments and other e-commerce insightsWe’re in the thick of the holiday shopping season, so it’s unlikely you’re making many changes to your site. But the data you’re gathering now about customer behavior on your sites and in your stores will provide you excellent insights into how to improve those experiences once your development freeze ends. And continuing to improve your customers’ experience remains important.

Next year will undoubtedly be a huge year for e-commerce and mobile commerce as customers increasingly expect to accomplish their goals on any device, in any location, at any time. To help set you up for success in this rapidly changing space, I’ve rounded up the following 4+ outstanding e-commerce insights. Check ‘em out and see how you can apply the lessons in your business.

  1. First off, there’s a really good post from our old friend Linda Bustos at GetElastic that lists 8 tactics of high converting e-commerce sites. The folks at GetElastic also break down the implications of omnichannel vs multichannel for the store of the future. What’s important to note — and something I’ll talk about further in just a minute — is how the introduction of mobile into e-commerce has created a hybrid shopping experience for your customers. You can’t just focus on improving their experience in any one channel to optimize conversions; you must also ensure that their experience works across channels as well. Happily, if you pay attention to where your customers actually need assistance, the specific optimizations aren’t as difficult as they may seem at first glance.
  2. Backing up that thought, Marketing Charts highlights marketers’ most valuable — and difficult — conversion rate optimization methods. Marketing Charts also discovers the types of data marketers are using for personalization along with its impact on ROI and says that 1 in 3 marketers report “major uplift” in SEM conversion rates from personalization. Which, if you think about it, makes a lot of sense. It makes it a lot easier to improve conversion when you know who you’re talking to.
  3. To help you personalize your customers’ experience, consider incorporating social data into the mix. Business Insider recaps data that shows social commerce drives conversions. Which really shouldn’t surprise long-time readers here since we’ve mentioned a few times that, at its core, all marketing is social.
  4. Finally, make sure you don’t ignore mobile. Mobile’s increasing share of e-commerce traffic and revenues (something we looked at in this past week’s e-commerce link digest), underscores why it’s probably not too soon to say that it’s all m-commerce. Want more signs that’s becoming true? eMarketer says that Amazon’s visual search app ‘turns the world into a hyperlink.’ Remember, it doesn’t matter whether Amazon wins or not. The trend remains clear: the growth of mobiles, wearables, usables, and invisibles will significantly shape e-commerce in the coming years. Google knows it and, rightfully, fears it. They’re making a number of changes to improve monetization of traffic — changes that may drive up your costs. And, bringing us full circle, those changes underscore why it’s so important for you to continue working to improve your conversion rate.

Want to learn more? Then check out these 9 Outstanding Marketing Posts to Warm Up Your Weekend: E-commerce Link Digest from our regular E-commerce Link Digest series, and these 10 Exceptional Marketing and E-commerce Essays: The Top Posts from November, too.

You might also want to check out some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Tim Peter

By

December 5, 2014

5 Must-See Black Friday and Cyber Monday Trends: E-commerce Link Digest

December 5, 2014 | By | No Comments

Mobile ecommerce handThe numbers are starting to come in for Thanksgiving, Black Friday, and Cyber Monday. And, overall, they say some really good things about e-commerce, mobile commerce, and digital overall. Here is a round-up of 5 Must-See Black Friday and Cyber Monday trends — and some solid analysis, too — from around the web this past week. Enjoy:

  1. Marketing Charts offers up its Thanksgiving Day and Black Friday e-commerce results, which were pretty great overall. Even better were the Cyber Monday results that showed Cyber Monday was the heaviest e-commerce day yet.
  2. According to TechCrunch and IBM, Thanksgiving online sales up 14% with one-third of sales on mobile and led by iOS. The whole “Android vs. iOS debate” lingers in e-commerce circles. I say ignore that debate. What really matters is what your data and your customers tell you.
  3. Speaking of mobile commerce, the latest episode of my e-commerce and digital marketing podcast, Thinks Out Loud, explains why it might be time to say it’s all m-commerce. Definitely worth a listen when you get a moment.
  4. In a bit of a surprise, Quartz tells us that, mo, Amazon is not opening a physical store in New York for the holiday shopping season. I’ll admit that I paid lots of attention to that story when it first broke. Not sure if the earlier reports were wrong of if Amazon changed its mind. I’ll keep you posted if I hear more.
  5. Finally, Search Engine Land reports that paid search revenue gains outpaced retailer ad spend on Black Friday, Cyber Monday. Given the rising costs of paid search acquisition, that’s truly welcome news for a change.

If you’re interested in more, check out these 9 Outstanding Marketing Posts to Warm Up Your Weekend: E-commerce Link Digest from our regular E-commerce Link Digest series, and these 10 Exceptional Marketing and E-commerce Essays: The Top Posts from November, too.

You might also want to check out some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Tim Peter

By

December 2, 2014

6 Top Travel Marketing Posts from November (Travel Tuesday)

December 2, 2014 | By | No Comments

Young couple travelingWell, we’ve got just a few weeks left before we reach 2015, Big Thinkers. But before we get there, let’s take a moment to look back as we do each month at the top travel marketing posts from the last 30 days. Without any further ado, here’s the list of 6 top travel marketing posts from November that you all liked, linked, and shared. Enjoy:

  1. It’s no secret that posts about trends tend to prove popular, which explains why this look at “Digital Marketing Directions 2015: 3 Key Trends for Hotel Marketing” leads off this month’s list of top posts.
  2. Another huge Travel Tuesday post from November is this post that explained “How To Use Your Hotel Data to Drive Growth.” Good stuff, well worth your time when you have a moment to check it out.
  3. The ongoing Hospitality Marketing Link Digest brings you the next post on this list, a round-up of “6 Awesome Travel Marketing Headlines You Might Have Missed.” I know it says it right in the title, but truly awesome stuff from a great group of travel marketers.
  4. Another Hospitality Marketing Link Digest makes the list at #4, this time with a collection of “5 Fantastic Travel Marketing Posts.” Worth a look.
  5. If you’re like last month’s readers, you’ll enjoy this look at “What You Need to Know About Hotel Marketing in 2015,” which enters the list at #5.
  6. And, finally, take a moment to review these “5 Excellent Travel Marketing Posts You Might Have Missed” from the Hospitality Marketing Link Digest series that closes out this month’s top posts. You’ll be glad you did.

If you’re looking for more link goodness, you might want to review last month’s “7 Key Travel Marketing Posts from October” and these “12 Outstanding Travel Tuesday Posts.” Plus you might enjoy these Hospitality Marketing Link Digests from the last few months, including “Hotel Marketing Trends for the Year Ahead” and “6 Amazing Travel Marketing Posts.” Check ‘em out when you get a chance.

If you’re looking for more to hold you over to next week, check out these “6 Excellent Marketing Posts for a Chilly November Weekend,” the “9 Mobile Marketing and E-commerce Must-Reads for This Week,”, “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October” or any of our ongoing E-commerce Link Digest series. Good stuff all over the place to help you fight off the chill.

Want to learn even more about how guests’ changing behavior shapes e-commerce and marketing? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year”:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

November 30, 2014

10 Exceptional Marketing and E-commerce Essays: The Top Posts from November

November 30, 2014 | By | No Comments

Dream bigIt’s time once again, Big Thinkers, to round up the top posts from the past month and see what you all read and reviewed, liked and linked, Tweeted and, um… well, that you shared, anyway. Without further ado, here are the 10 exceptional marketing and e-commerce essays: the top posts from November. Enjoy:

  1. OK, I don’t normally do this. But given that two posts from late October, which asked “Will E-commerce Kill Retail?” and highlighted “The Little-Known Factors Behind E-commerce Growth in 2015″ ran away with the traffic this month, it seemed disingenuous not to include them. The “Little Known Factors” post had 50% more traffic in November than the #2 item on this list and “Will E-commerce Kill Retail?” had more than 3 times as many views as “Little Known Factors.” So, there you go.
  2. The top post actually from November was Episode 99 of Thinks Out Loud, our weekly marketing and e-commerce podcast, which uncovered key facts about “Mobile, Millennials and More: E-commerce Trends 2015.” And, don’t let the top item on this list fool you. Episode 99 got a ton of traffic, too. Well worth a listen when you get a chance.
  3. Next up, I asked (and answered), “Is Your Industry Immune to E-commerce Disruption? Um… No.” Very popular topic all month long.
  4. An installment in the E-commerce Link Digest series called “6 Excellent Marketing Posts for a Chilly November Weekend” entered this past month’s list at #4. And, as the title says, it really is a great collection of 6 excellent marketing posts. Check it out.
  5. Yet another E-commerce Link Digest comes in at #5, this one a group of “9 Mobile Marketing and E-commerce Must-Reads for This Week.” Good stuff.
  6. MediaShower interviewed me a few weeks back about “Search, Mobile, and Responsive Design.” The full interview is worth a read and it locks down the #6 slot this month.
  7. Another episode of Thinks Out Loud, “The Biggest Trends Driving E-commerce: Thinks Out Loud Episode 98,” examines a number of trends you’ll want to watch in 2015. Be sure to give it a listen (and subscribe to the whole series), when you have a moment.
  8. Episode 97 of Thinks Out Loud comes in strong at #8. This episode asks, “Is E-commerce Innovation Over?” Spoiler: No. But only if you do the right things to keep it that way. Be sure to check out the whole episode to find out what those right things are.
  9. Yet another E-commerce Link Digest, “9 Outstanding Marketing Posts to Warm Up Your Weekend,” was the 9th most popular post this past month.
  10. And, finally, the 100th episode of Thinks Out Loud rounds out this month’s list of the top posts. This episode took a long look at “What Google Fears.” The answer just might surprise you.

I know, I know. You still want more, don’t you? Well, be sure to check out collections of prior months’ top posts like “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October” and “8 Crucial Marketing and E-commerce Posts: The Top Posts from September”, individual posts like “The Demographic Realities Driving Mobile Commerce,” or further entries from the E-commerce Link Digest series such as “8 Scary Good Reads: E-commerce Link Digest” and “13 Thrilling Thanksgiving Weekend Thinks Posts: E-commerce Link Digest.” They’re all worth your time and will help you improve your overall e-commerce and digital marketing results next year.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

November 28, 2014

13 Thrilling Thanksgiving Weekend Thinks Posts: E-commerce Link Digest

November 28, 2014 | By | No Comments

Thanksgiving readsAmong the many things I’m thankful for this year, Big Thinkers, is the fact that you keep dropping by and reading the blog. Here are 13 thrilling Thanksgiving weekend reads for you, drawn from the most popular Thinks posts this year. Enjoy:

  1. Will E-commerce Kill Retail?
  2. The Shocking Truth About Millennials and Digital Media
  3. Is Google+ Dead, Dying, or Something Else Altogether?
  4. The Future of E-commerce and Mary Meeker’s 2014 Trends – Thinks Out Loud Episode 74
  5. What Your Customers Expect from Mobile and E-commerce in 2014
  6. 7 Reasons E-commerce Growth Has Nowhere to Go But Up
  7. What Can Proctor & Gamble Teach You About the State of Digital Marketing?
  8. Why Friction-Free E-commerce Matters – Thinks Out Loud Episode 62
  9. Will Millennials Use Email?
  10. Key Trends You Must Know: The 10 Top E-commerce and Digital Strategy Posts (March 2014)
  11. The Little-Known Factors Behind E-commerce Growth in 2015
  12. For Millennials and Gen X, There’s No Such Thing as Offline
  13. What Makes You Think Your Customers Care About You?

If you’re looking for more to hold you over to next week, check out these “6 Excellent Marketing Posts for a Chilly November Weekend,” the “9 Mobile Marketing and E-commerce Must-Reads for This Week,”, “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October” or any of our ongoing E-commerce Link Digest series. Good stuff all over the place to help you fight off the chill.

Want to learn even more about how customers changing behavior shapes e-commerce and marketing? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including: