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Tim Peter Thinks

Tim Peter

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January 12, 2017

3 Trends Driving Your 2017 Digital Strategy (Thinks Out Loud Episode 185)

January 12, 2017 | By | No Comments

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3 Trends Driving Your 2017 Digital Strategy (Thinks Out Loud Episode 185)

3 Trends Driving Your 2017 Digital Strategy (Thinks Out Loud Episode 185) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 15s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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January 6, 2017

8 Digital Marketing Insights to Kick-Off 2017 the Right Way: E-commerce Link Digest

January 6, 2017 | By | No Comments

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8 Digital Marketing Insights to Kick-Off 2017 the Right Way: E-commerce Link Digest

Howdy, Big Thinkers! We’re going to skip the setup this week and get you straight into these 8 digital marketing insights to kick-off 2017 the right way. Enjoy:

  1. Retail Prophet kicks things off with “The Future of Retail: A New Year’s Revolution.” Get it? “Revolution” instead of “resolution?” Those clever kids. But believe me, it’s well worth your time.
  2. Speaking of revolutions, Business Insider reports that a giant wave of store closures is about to hit the US, at least in part due to the rise of digital. That’s a big deal. We’ve asked “Will E-commerce Kill Retail?” in the past and still think the answer’s “No.” But retail undoubtedly is going through some tough times as it transitions to helping customers throughout their journey. Expect to see more along these lines in the coming months.
  3. On a highly-related note, a recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, claims “Amazon Go Shows How E-commerce Will Work in the Future.” Give it a listen for yourself and see if you agree.
  4. While we’re dealing with disruption, The Guardian says the world’s largest hedge fund will replace managers with artificial intelligence. That’s a huge shift and well-worth watching to see how this will affect your business over time.
  5. In happier news, Ben Thompson over at Stratechery took a look at “The State of Technology at the End of 2016” that you’ll definitely want to check out.
  6. In further year-end info, we also rounded up a great collection of posts that ask (and answer) the critical question, “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
  7. We also looked at “Trends for 2017: What Your Content Marketing Strategy Looks Like” that you’ll want to check out.
  8. And finally, don’t miss this “Quick Postcard from the Future of Digital” for even further insights into what’s driving digital in 2017… and beyond.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

December 14, 2016

Trends for 2017: What Your Content Marketing Strategy Looks Like (Thinks Out Loud Episode 183)

December 14, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Trends for 2017: What Your Content Marketing Strategy Looks Like (Thinks Out Loud Episode 183)

Trends for 2017: What Your Content Marketing Strategy Looks Like (Thinks Out Loud Episode 183) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 37s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

December 7, 2016

Amazon Go Shows How E-commerce Will Work in the Future (Thinks Out Loud Episode 182)

December 7, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


How E-commerce Will Look (Thinks Out Loud)

Amazon Go Shows How E-commerce Will Work in the Future (Thinks Out Loud Episode 182) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 12s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

December 4, 2016

6 Travel Marketing Posts Highlighting 2017 Trends: Hospitality Marketing Link Digest

December 4, 2016 | By | No Comments

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6 travel marketing posts highlighting 2017 trends

Hey, Big Thinkers! Welcome to December and to another amazing week ahead as we work our way to the end of the year. To get your week going in a great direction, don’t miss these 6 travel marketing posts highlighting 2017 trends for you. Enjoy:

  1. Leading off, Eddie McGraw at Brand Quarterly takes a look at “How Hospitality And Travel Brands Can Top Review Charts.” Given that we think managing your hotel’s reputation online represents “The Single Most Effective Way to Improve Your Brand’s Digital Marketing,” you’d be right in guessing we think that’s a critically important post for the past week.
  2. Smart Insights lays out its list of “2017 Travel Marketing Trends” that you’ll definitely want to review. You should also take a look at our “2016 Key Travel Marketing Trends Presentation” and our “Digital Marketing Directions 2016: Key Trends Driving Your Hotel Marketing Next Year” for added insight.
  3. One other key trend you’re going to want to watch? Well, “For Travel Marketers, Content is Still King.”
  4. TodayOnline says that “Airbnb Is out to Be the Wechat of Travel Where You Can Do Everything With One App.” That’s really worth paying attention to. You’ll also want to check out our past coverage of Airbnb, including these posts that ask, “What Business Is Airbnb In? Hotels? Or Hospitality?”; “How Safe Are Independent Hotels from Airbnb?” and “Are Hotel Brands Doomed?” Good stuff all around.
  5. For one last trend in this week’s post, Tnooz reports on “Priceline Group’s Prediction of the Rise of Travel Besties: Smart Tech That Understands Traveller Needs.” That’s probably right.
  6. And, finally, we’ll round out this list of 6 travel marketing posts highlighting 2017 trends with these “6 Significant Travel Marketing Posts You Might Have Missed” and this set of “10 Great Hotel Direct and OTA Distribution Posts” to help you through the coming week.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

December 2, 2016

6 Quick Mobile Commerce Insights: E-commerce Link Digest

December 2, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


6 Quick Mobile Commerce Insights: E-commerce Link Digest

Hey, Big Thinkers! No big setup today. Just 6 quick mobile commerce insights from the past week for you instead. Enjoy:

  1. Channel Advisor called “Thanksgiving Day: The Mobile Tipping Point,” which sounds right to me.
  2. On a highly-related note, VentureBeat reported that Nearly 1/3 of Thanksgiving and Black Friday shopping was done on mobile, according to PayPal. Sounds pretty much like a tipping point to me.
  3. Meanwhile, Mobile Commerce Daily called The Black Friday opportunity for e-commerce, which conceptually I agree with. The only thing I’d add is that, now, isn’t every day the real opportunity for e-commerce?
  4. Building on that, don’t miss this recently updated post that asks, “Will E-commerce Kill Retail?”
  5. Want one last mobile commerce insight? Marketing Charts has data that shows “Mobile to Overtake Desktops in Global E-Commerce Traffic Share.” So, that’s something, huh?
  6. You might also want to review these “8 Exceptional Insights Into the Future of Mobile Commerce and Content Marketing” and, lastly, to close out these 6 quick mobile commerce insights from the past week, remember that to get the greatest value out of your efforts ‘It’s Not “Mobile First.” It’s “Customer First.”‘

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

November 18, 2016

10 Excellent Content, Personalization, and Customer Experience Insights: E-commerce Link Digest

November 18, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


10 Excellent Content, Personalization, and Customer Experience Insights: E-commerce Link Digest

Howdy, Big Thinkers! No big setup this week. Instead we’re going to get your right into this list of 10 excellent content, personalization, and customer experience insights from the past week. Enjoy:

  1. Dan Farrell at CMO.com explains why “An Agile Attitude Is Key To Digital Innovation.” We completely agree, having said on a recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, “The Simple Truth? Digital is a Mindset.”
  2. Another CMO.com post outlines new research from Gartner that shows “Marketing Budgets On The Rise As CMO Mandate Grows” that you’ll want to note.
  3. What’s included in that mandate? Well, personalization, for one. And Mike Bainbridge at Brand Quarterly looks into this in his post, “Moving From Experience To Data: Why Personalization Is The Key To Brand Success.”
  4. While we’re on the topic of personalization, another recent podcast episode looked at “Why Digital Demands Personalization and Customer Focus” and another recent post on Thinks laid out “9 Must-Read Personalization Insights to Start Your Week Off Right.”
  5. Shifting gears, Joe McCambley from iMediaConnection asks the critical question, “What Is Content Strategy Anyway?”
  6. Why is that so critical? Well, as we noted recently, this represents one of the key “Trends for 2017: Content Takes Center Stage.”
  7. User-generated content often plays a key role in your content strategy, which makes the fact that “70% Of Consumers Will Leave a Review for a Business when Asked”, according to Search Engine Land, important to note.
  8. And why do reviews matter? Well, as we’ve noted before, they often work as “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.”
  9. Of course, getting the ratings and reviews that you’ll want to share with your customers depends heavily on providing a quality customer experience. Fortunately, Sheldon Monteiro wrote a fantastic piece on CMO.com called, “Debunked! 3 Myths About Customer Experience In The Digital Era” that I highly recommend.
  10. Finally, let’s round out this list of 10 excellent content, personalization, and customer experience insights with Matt Weinberger at Business Insider’s report on “Facebook CTO Mike Schroepfer’s interview about Mark Zuckerberg’s ‘crazy’ 10-year plan” that you’ll really want to check out when you have a moment.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

November 9, 2016

Trends for 2017: Content Takes Center Stage (Thinks Out Loud Episode 181)

November 9, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Trends for 2017: Content takes center stage

Trends for 2017: Content Takes Center Stage (Thinks Out Loud Episode 181) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 9s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

November 4, 2016

8 Exceptional Insights Into the Future of Mobile Commerce and Content Marketing: E-commerce Link Digest

November 4, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


8 exceptional insights into the future of mobile commerce and content marketing

Howdy, Big Thinkers! We’re going to skip the setup this week and jump straight into this great list of 8 exceptional insights into the future of mobile commerce and content marketing instead. Didn’t think you’d mind. Enjoy:

  1. Brand Quarterly kicks things off with this amazing look at “Getting Content Marketing And Sales Teams On The Same Page” that you really have to see.
  2. Meanwhile, Marketing Charts highlights research with “The Initiatives That Content Strategists Say They’ll Be Rallying Around” over the next year.
  3. We pay attention to these stories because, when it comes to “Content Marketing: We’re All Publishers Now.” To underscore that point, we examined “Why Content Marketing Matters” on Thinks Out Loud, our e-commerce and digital strategy podcast, and also recently rounded-up this list of “15 Colossal Content Marketing Insights to Kick off Your Week.” Good stuff all around.
  4. Before we shift gears, be sure to check out these 13 Key Insights About Mobile Commerce, Payments, and Content Marketing from the E-commerce Link Digest series when you get a moment.
  5. Speaking of mobile commerce, Marketing Charts asked “What Factors Are Preventing Consumers From Making Purchases on Mobile Devices?” Usability plays a key role, especially during checkout and payment. More on this, as you might guess, in a moment.
  6. Continuing with the mobile commerce theme, eMarketer had a great podcast episode that explored “Five Mobile Commerce Predictions for 2017” that you’ll really want to listen to.
  7. Since we’re talking about the future, Brand Quarterly also has a thought-provoking examination of “Machine Learning Algorithms: The Next Stage For Successful Marketers.” We’ve looked into that a bit ourselves in this recent round-up of “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016.”
  8. Finally, let’s close out this week’s list of 8 exceptional insights into the future of mobile commerce and content marketing with a set of “13 Near-Perfect Posts Featuring Future Marketing Trends” from the E-commerce Link Digest series and this Thinks Out Loud episode, “A Quick Postcard from the Future of Digital.” Have a great weekend, everyone!

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

October 28, 2016

6 Insights Into Customer Experience and Digital Transformation: E-commerce Link Digest

October 28, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


6 insights into customer experience and digital transformation: Young woman shopping on mobile phone in cafe

Hey, Big Thinkers! No setup this week. Instead, we’re going to jump straight into this great list of 6 insights into customer experience and digital transformation to help you grow your business. Enjoy:

  1. Leading off, we have a couple of great posts from Brand Quarterly get us started. The first, from Cynthia Johnson looks at the critical topic of “Search And Social: Mobile Integration” and is well worth your time. Gregory Butz follows that up with fantastic advice, “Double Down On The Brand Experience To Win The Customer Lifecycle,” which represents something of a theme for this week’s link digest.
  2. You want customer experience? Well how ’bout checking out Michael Brenner’s look at “The Future Of Customer Relationships” over at Marketing Insider Group? He’s got it well covered.
  3. Speaking of the future, Gartner’s Smarter With Gartner blog “Predicts a Virtual World of Exponential Change,” though I can’t imagine that comes as a surprise to regular readers ’round here.
  4. What we tend to talk about less though is how the “Pace of Digital Transformation is Causing Marketers Stress,” according to research collected over on BizReport. To help you cope with that stress, may I recommend this look at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” from a recent episode of our e-commerce and digital strategy podcast, Thinks Out Loud.
  5. Sticking with that theme, you’ll definitely want to check out this great post over on Biznology that uncovers “The Simple Truth About What’s Driving Digital Next Year.”
  6. And let’s close out this week’s list with some deeper insights into digital transformation, including “Digital Transformation: A Brief Introduction” and “Why Digital Transformation Matters for Your Business” both from the Thinks Out Loud podcast, as well as this presentation that highlights “Putting Digital to Work: 4 Key Actions to Drive Digital Transformation.” Good stuff all around, and a great way to round out this week’s list of 6 insights into customer experience and digital transformation.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: