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Tim Peter Thinks

Tim Peter

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February 16, 2018

8 Excellent Insights Into AI and the Changing Customer Journey: E-commerce Link Digest

February 16, 2018 | By | No Comments

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8 Excellent Insights Into Ai and the Changing Customer Journey: Customer using VR goggles to explore a virtual worldHey, Big Thinkers. We’re going to skip all the setup today and simply show you this list of 8 excellent insights into AI and the changing customer journey. Enjoy:

  1. It’s clear that technology plays a crucial role in shaping customer behavior. And that’s why MarketingProfs leads us off with a great infographic that asks what new technologies do consumers really want? Good stuff.
  2. While we’re looking at technologies that will change customer behaviors and expectations, don’t miss this recent episode of our e-commerce and digital strategy podcast, Thinks Out Loud, that asked will this be the year of AI in digital marketing? Spoiler alert: The answer is yes. But give a listen to the whole thing to find out why that matters for your business.
  3. Marketing Insider Group adds their voice to the chorus singing AI’s praises with this explanation of how AI will make marketing more personalized in 2018 . Well worth your time.
  4. @MarTechExec said on Twitter, "Here’s the irony: as much as the hype has overstated what AI might do for marketing in the next 12-24 months, the reality of how AI is already working in marketing today is often under-recognized" while linking to a fantastic article at Chiefmartec.com about artificial intelligence as one of the 5 disruptions to marketing this year.
  5. Meanwhile, MarTech Advisor outline four use cases of machine learning in marketing that you’ll probably want to know about.
  6. On a similar note, we’d rounded up 11 outstanding insights into AI and digital marketing along with a list of 7 ways you can use AI in B2B sales and marketing that are definitely worth your time.
  7. Of course, with all these changes brought about by major shifts in technology and customer behaviors, you might wonder how you can keep up. Fortunately, Mark Schaefer and Tom Webster’s near-perfect podcast recently tackled the new marketing career and asked, “What do you need to do to remain relevant?” Our own podcast looked at the problem not long ago and produced an episode titled, “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide.” 
  8. Finally, let’s round out our list of 8 excellent insights into AI and the changing customer journey with two recent podcast episodes that explore 6 proven digital marketing trends and offer the following advice, deal with it: digital makes marketing easier for everyone, which makes marketing harder for everyone

Have a great weekend, everyone. We’ll catch you back here next week!

If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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February 15, 2018

Deal With It: Digital Makes Marketing Easier for Everyone, Which Makes Marketing Harder For Everyone (Thinks Out Loud Episode 213)

February 15, 2018 | By | No Comments

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Digital Makes Marketing Easier for Everyone, Which Makes Marketing Harder For Everyone (Thinks Out Loud Episode 213): Team collaborating on digital marketing

Deal With It: Digital Makes Marketing Easier for Everyone, Which Makes Marketing Harder For Everyone (Thinks Out Loud Episode 213) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 5s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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February 8, 2018

Want to Beat the Machines? Don’t Be a Machine (Thinks Out Loud Episode 212)

February 8, 2018 | By | No Comments

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To beat the machines, don't be a machine: Team collaborating to create customer experiences

Want to Beat the Machines? Don’t Be a Machine (Thinks Out Loud Episode 212) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 46s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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January 30, 2018

9 Posts Featuring Chatbots, AI and all the Hospitality Digital Marketing Trends of 2018: Hospitality Marketing Link Digest

January 30, 2018 | By | No Comments

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Chatbots, AI and all the hospitality digital marketing trends: Man using tablet in hotel lobby

Howdy, Big Thinkers! Hope you’re having an amazing week so far. Let’s make it even better with a look at 9 posts featuring chatbots, AI and all the hospitality digital marketing trends of 2018 for you. Enjoy:

  1. Tnooz has a wonderful piece that shares 11 thoughts on the future of technology in travel and hospitality from CES 2018. Given how much consumer tech shapes what our guests expect, you can’t afford to miss this one.
  2. The fine folks at Fuel Travel (hi, guys!) had an amazing podcast episode that outlined the hotel industry's New Year wish list for 2018. Be sure to give it a listen.
  3. Clare Hutchison of Triptease has a great article that looks at what's in store for hotels in 2018 that you’ll want to check out.
  4. Continuing the theme of 2018 hospitality digital marketing trends, Hotel News Now put together a fantastic Q&A with our own Tim Peter all about what hoteliers must know about digital marketing in 2018. Great stuff that’s well worth your time.
  5. And on a highly-related note, Hotel Management listed its view of the top 6 hotel tech trends for 2018. Their views on AI, voice, and blockchain seem very much in line with our’s here at Tim Peter & Associates, so give them a look when you get a moment.
  6. Speaking of AI, you’ll absolutely want to review Tim Peter’s thoughts on why AI will change hospitality marketing forever.
  7. Curious what AI, voice, and chatbots look like in action? Hotel Marketing highlighted a TTG Asia post that saysBooking.com’s service and support chatbot will become more sophisticated. No doubt. The question is how are you preparing to compete?
  8. Along those lines, Skift suggests (rightly, I might add) that brands must rethink engagement with the new digitally connected traveler . Or, put more simply by Tim in a guest editorial for Hotel Executive, it's not “mobile first” – it's “guest first.”
  9. Finally, let’s round out our list of 9 posts featuring chatbots, AI and all the hospitality digital marketing trends with a complementary set of 10 tremendous insights into the trends driving hotel digital marketing in 2018 and these 8 amazing posts that explore how AI will affect the travel industry from the the Hospitality Marketing Link Digest series.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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January 25, 2018

Where AI Will Affect Sales and Marketing First. And Most (Thinks Out Loud Episode 211)

January 25, 2018 | By | No Comments

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Where AI will affect sales and marketing first: Woman using AI to analyze data quickly

Where AI Will Affect Sales and Marketing First. And Most (Thinks Out Loud Episode 211) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 23s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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January 12, 2018

9 Excellent Posts Predicting The Key E-commerce And Digital Strategy Trends For 2018: E-commerce Link Digest

January 12, 2018 | By | No Comments

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The Key E-commerce And Digital Strategy Trends For 2018: Young people browsing on mobile

Hey, Big Thinkers! Hope you’ve had a fantastic week. Before we get too deep into the New Year, let’s take a moment to explore these 9 excellent posts predicting the key e-commerce and digital strategy trends for 2018. Enjoy:

  1. There’s a great piece on Forbes, all about e-commerce In 2018 and what the experts are predicting. Really good stuff.
  2. Meanwhile, Retail Dive lays out their view of the 7 trends that will disrupt and define retail in 2018 for you.
  3. Chief Marketing Technologist outlines 5 Disruptions to Marketing, Part 4: Digital Everything. Long time readers may recognize that as another way of stating, “It’s all e-commerce.”
  4. Social Media Today outlines a great set of 18 digital strategy tips to consider for 2018 that you’ll want to review.
  5. And Fortune has a good look at the technology that will transform our world in 2018.
  6. Of course, it’s not just about the tech. Brand Quarterly quite rightly points out that the digital industry is neglecting soft skills, and it’s a problem, one we can’t continue to ignore.
  7. For starters, how about you take a moment to recognize the 25 women who rock at digital marketing, just like the fine folks at Top Rank Blog did.
  8. For other ways to win, don’t miss these 6 proven digital marketing trends that we recapped on a recent episode of our weekly e-commerce and digital strategy podcast, Thinks Out Loud.
  9. And, finally, if you’re looking for how can you succeed at digital marketing this year, these 17 great posts offer answers. Be sure to check out the whole list.

There you have it folks, 9 excellent posts predicting the key e-commerce and digital strategy trends for 2018. Now go and have a fantastic weekend, Big Thinkers. And we’ll catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

January 11, 2018

7 Ways You Can Use AI in B2B Sales and Marketing (Thinks Out Loud Episode 209)

January 11, 2018 | By | No Comments

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7 Ways You Can Use AI in B2B Sales and Marketing: AI in use

7 Ways You Can Use AI in B2B Sales and Marketing (Thinks Out Loud Episode 209) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 32s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

January 9, 2018

Why AI Will Change Hospitality Marketing Forever

January 9, 2018 | By | One Comment

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Why AI Will Change Hospitality Marketing Forever: Representative image of AI

Bill Gates once wrote, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” And when it comes to new technologies, many folks ignore both sides of Gates’ statement, only to end up looking silly later. Having said that, let me be clear: artificial intelligence — AI — is going to radically reshape hospitality marketing and our industry at large. Forever. And the companies that use AI effectively are closer to two years away from success than ten.

But to understand why AI will change hospitality marketing forever, we need a bit of context in more detail.

For many of us, our first exposure to AI in the real-world came when IBM’s Watson won “Jeopardy.” That was all the way back in 2011 and the Watson-powered travel startup WayBlazer followed in 2014. That puts us at least three to six years along Bill Gates’ 2 to 10-year curve. And, as with most technology, things speed up the longer they’ve been around. AI isn’t the future. It’s happening all around you right now.

For example, an insurance-industry startup called Lemonade just used AI to set a record for customer service, resolving and paying a claim mere seconds after their customer submitted that claim for consideration. According to Airnguru, Singapore Airlines is already applying AI to its marketing and customer service campaigns to improve profitability and performance. And like Singapore Air, Priceline and Expedia have both announced they’re testing AI-driven solutions to improve their customer service offerings too.

None of this is science fiction. I’m not talking about the “Star Trek” computer or the ship’s android, Data, answering every possible question and solving every possible problem. Those types of AI are called “artificial general intelligence” (AGI), and are probably quite a long ways away, if they’re even possible at all. I’m talking about AI used to solve very specific problems, called “narrow” or “weak” AI. Narrow AI is real. It exists today. In addition to Lemonade and Singapore Airlines, Apple’s Siri and Amazon’s Alexa represent real-world examples of narrow AI in practice.

More importantly, narrow AI represents to businesses today what the Internet represented in the late 1990’s: A green field of opportunity to reinvent how business works and how you’ll interact with customers in the coming years. As I see it, there are at least four categories where AI will impact your property in the next few years that you must watch:

  1. Search. Google has begun to use AI to determine the highest-quality pages within its search results and will increasingly depend on AI when choosing “the best page” to answer customer questions, especially on voice-driven searches where the search giant can only offer one or two responses.
  2. Analytics and measurement. Data is what makes artificial intelligence, um, intelligent. Machines can’t learn without a healthy diet of data to help them understand how to answer the questions their users pose. But AI’s natural affinity for data also makes it a powerful tool to interpret that information. As I once heard Ed St.Onge from Flip.to remark, “AI makes big data little.” Sophisticated technology players are using AI to comb through massive amounts of data and gain understanding about customers and their journeys that once simply would have been impossible to discover.
  3. Guest experience/personalization. Of course, that measurement then enables better, more personalized experiences to customers. That’s what WayBlazer is working to do, using AI to simplify complicated itineraries for guests. Priceline and Expedia have each announced they’re looking to use AI to improve customer experience. And since better customer experience usually drives greater revenues, that’s something we all should care about.
  4. Pricing. Finally, pricing information represents a very particular form of data that must account for seasonality, competitive pressures, macroeconomic effects, and guest preferences, among others. Today, ill-fitting algorithms may leave money on the table or sacrifice lifetime customer value in favor of a short-term perceived “win.” Over time, AI will enable smarter algorithms that account for all the variables – as well as those we don’t even recognize as factors today – and will present improved pricing alternatives to increase property revenues in both the short and longer-term.

Of course, most hoteliers aren’t going to run right out and start building their very own version of HAL. Instead, here’s what you can do to put AI to work for your property in the near-term:

  • Ensure you’re continuing to develop quality content for your property. One of the most common places you’ll encounter AI over the next few years is within search results on Google and others. As mentioned previously, Google is slowly introducing AI into its algorithm to determine the best answers in search. Over time, its AI won’t have to rely on links and keywords to determine the right answer to searchers’ questions; it will simply know. And, in this case, “the right answer” means a page with high-quality, highly-relevant content that answers guest questions effectively. Imagine asking Siri or Alexa where you should stay tonight, knowing it can only provide a single answer. Does your content help present you in the best possible light? Or does it leave your customers wanting more? If people can’t agree on the best possible answer, no machine ever will. Help make that machine’s job easier by providing all the information necessary to answer guest questions. Even better, this will help with how you perform in search today while also setting you up for the future.
  • Ask your vendors about their plans for using AI. Airbnb, Expedia, Priceline and others are already looking at how to use AI to improve customer experience and drive more business. Your vendors need to help you compete with those experiences and deliver on guest needs. While your vendors don’t need to have fully-baked solutions today, they must prepare for the future. If AI isn’t on their radar at all they’re creating problems for their business down the road – and for yours.
  • Stay on the lookout for potential threats from new entrants. Most hotel companies failed to recognize how new players would leverage the Internet fifteen years ago to attract, convert, and retain guests, an oversight whose effects we continue to feel today. AI represents a similar situation. While it’s far too soon to predict who will emerge as the dominant players – in the Internet era, Travelocity and Yahoo predated Expedia and Google for instance – it’s not too soon to keep an eye for who’s shaping the dialogue and direction AI will take. Pay attention to how AI continues to evolve to protect your property’s position in the longer-term.

Again, it’s easy to overestimate how much change we’ll see in the next two years here. But it’s far more dangerous for your business to underestimate changes over the next ten. AI isn’t science-fiction or fantasy. It’s reality. Companies have started to use AI to connect with customers and create memorable experiences. And, ultimately, isn’t that what we’re supposed to do as hoteliers? The machines won’t win. But the people who use those machines most effectively will. And that’s a prediction that’s always been true.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Note: A version of this post originally appeared on Hotel News Now, where Tim Peter writes a regular column for the magazine’s Digital Tech Impact Report.

Tim Peter

By

January 5, 2018

AI Won’t Steal Your Job: Smart People Who Put AI to Work Will (Thinks Out Loud Episode 208)

January 5, 2018 | By | No Comments

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AI won't steal your job; smart people using AI will: Man interacting with artificial intelligence


AI Won’t Steal Your Job: Smart People Who Put AI to Work Will (Thinks Out Loud Episode 208) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 39s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

AI Won’t Steal Your Job: Smart People Who Put AI to Work Will – Transcription

AI Won’t Steal Your Job: Smart People Who Put AI to Work Will – Introduction

Well hello again everyone and welcome back to Thinks Out Loud, your source for all the digital marketing expertise your business needs. My name is Tim Peter, today is Thursday, January 4, 2018 and this is episode 208 of the big show. Thank you so much for tuning and again I really do appreciate it. I think we’ve got really really great show for you.

AI Won’t Steal Your Job: Smart People Who Put AI to Work Will – Overview

Just before I took a break for the holidays, I recorded an episode called “Will this be the year of AI in digital marketing?” and I got an email from Dave in Orlando — Hi Dave, thanks for emailing — who is the head of sales for company. And he said that AI might be fine for marketing, and it might be fine especially for digital marketing, but it really doesn’t play a big role in sales. Or he really doesn’t see how it plays a role in sales. Because so much of what he does, so much what his team does is, about relationships. It’s about getting to know customers. It’s about spending time with them, building this really, really great relationship that enables you to close the sale. And, obviously, in B2B, it’s very true that relationships play a huge role in this — and likely will for a long time to come. It’s not terribly likely that we just can, in a really complex B2B type sale, say just go put this in your shopping cart or just let the AI handle it. At least not right away.

So, Dave, I agree with you completely on that part. I also think we want to take a step back and talk about what is the threat to you. What is the thing that really might cause you some concern? Because the fact is AI probably isn’t going to steal your job; however, smart people who’re making use of AI and who know how to use AI probably will steal your job and probably will steal your customers.

How AI is Changing Your Job Right Now

Now I want to take a big step back for a moment before I explain why this is, because there are a lot of moving pieces to this. A few weeks back I did an episode that asked the question “Will AI kill your brand?” I did another episode over a year ago that talk about “Voice, VR, AR, and AI and whether they were hype or hope.” And one of the first things I want people to be aware is AI is real, it exists today, it’s something that people make use of every day. You can make use of it right now.

AI is an enormous part of the way Google’s algorithm works and it’s an enormous part of the way YouTube’s algorithm works and it’s an enormous part of the way Facebook’s algorithm works. And if you think that Google and Facebook, for instance are putting a lot of effort into this for no particular reason, I would encourage you to think about that just a little bit differently. Think about all the ways we try to anticipate and analyze and adapt on behalf of our customers every day. Think about how often you do. There’s a lot you need to know about your customer. And a lot of that, a lot of those items that you know really is about data. now you might remember from some past episodes we had one called “why data matters for marketers” and even more importantly the one that was called “AI for marketers: AI makes big data little.” So there are three for four different areas that I can think of off the top of my head where in the sales today — and in marketing and operations and lots of other areas — you rely upon data.

For starters, think about lead scoring models: How effective is your lead scoring today? How quickly are you able to adapt that lead scoring to the needs of customers as they change? Do you understand all the inputs? Do you have a good sense of what actually drives people to make a purchase decision or to engage with you as they go forward?

Think about your content marketing: When you provide content to a customer — and I want to be really clear about this — if you’re a salesperson and you’re sending an email to a customer, do you know that that email is effective? Do you know that that email works? And when you think about your CRM tools, how do you know when it’s most appropriate to contact the customer? How do you know when it’s the best time to reach them? Or actually get them at the moment of need?

Now today we’re relying a lot on data analytics, and when I say today I mean if we look back over the last 10 years or so, there’s been an immense amount of focus around the data and analytics to make your lead scoring work better, to understand how people are engaging with your content, to look at your CRM and see if it is in fact helping drive people down the path.

How AI Might Steal Your Job

But what we see again and again and again as I go in to work with companies, as people I talk to work with companies, etc. we see this problem of they don’t really have a good sense of what data matters or which touch points played a significant role in terms of moving the customer further down the purchase path. That’s a really, really tough problem to figure out. When I should talk to my customer. When I should reach out to them. And with what message. Now smart salespeople do this really well today. They kind of get it intuitively. But they’re not perfect. We all know that, right? There is not a salesperson out there has a close rate of a hundred percent. And if you have one that does, that salesperson is not charging enough. Fundamentally if everyone says “yes” to your product, you’re probably not pricing it correctly.

There’s an opportunity here to understand what’s really working and what’s really helping customers connect with us in a way that says, yeah, this actually solves the problem, this actually helps them make the decision to buy from you. Now that’s where AI is going to play a big role. We’re not suddenly going to turn over sales and marketing operations and everything else to machines. We’re going to have people who understand how to make use of those machines to achieve the right business outcomes, to move people further down the purchase path. To get them to pick up the phone and call you. Or get them to reply to your email. Or get them to text or reach out to one of your salespeople to schedule that next dialogue. And that’s really where the threat — if we can call it that — of AI comes into play for people who are on the sales side or on the operations side. Because worrying about AI instead of seeing it as an opportunity is probably a mistake. When I’m in board rooms talking to C-level folks, they’re all talking about, “what is our company’s AI strategy?” And so the question I have for you is what you is yours? There are tools out there right now. So IBM makes a tool that they called Tone Analyzer that you can test right now. You go out there — I’ll put a link to the show notes — that will allow you to put in a whole bunch of text and it will tell you here’s how people are likely to respond to you, here’s how they are likely to feel after they read that message.

If you think about it, that’s a really powerful powerful tool, because it helps us understand, “yes, this is how we can expect our customers to respond when we say something.” Are we going to inspire them? Are we going to cause them fear? Are we going to make them feel more passionate or joyful about how we might be able to help them? Any of those can be really powerful emotions to move a customer closer to sale. Obviously that’s just a demo. But where that gets really interesting is when you take the data that says, “Wow! We saw people open that email. We saw people return that voicemail. We saw people get in touch with us after we left him a message.” And we use that to feed into the AI from all of our salespeople and show, yeah, this is really working — and build that into the CRM — then you’re going to see immense change. And we’re all ready starting to see it. Because Dave is right in his question: AI isn’t going to steal your job, not by itself. That’s not, we’re not there yet. You’re absolutely right. Dave’s question is spot on. But smart salespeople who know how to use AI to identify prospects and tailor messages to where they are in their buyers journey might steal your job — and frankly probably will. Smart marketers who know how to use AI to make their marketing more effective and more engaging will steal your job. Smart leaders who know how to use AI to identify talent and trends will steal your job. That’s the reality of where we are today. So the reality is AI won’t steal your job; but, smart people who put AI to work will. But only if you let them.

AI Won’t Steal Your Job: Smart People Who Put AI to Work Will – Closing

Now looking at the clock on the wall, we are out of time for this week. I would like to remind you that you can find the show notes for today’s episode — as well as an archive of all past episodes — by going to TimPeter.com/podcast; again, that’s TimPeter.com/podcast. Just look for episode 208. And while you’re there, you can click on the subscribe link in any of the episodes you find there to have Thinks Out Loud delivered to you in your favorite podcatcher every single week. You can also subscribe in iTunes or the Google Play Music Store or Stitcher Radio or whatever your favorite podcatcher happens to be. Just search for Tim Peter Thinks, Tim Peter Thinks Out Loud, or plain old Thinks Out Loud, we should show up for any of those. And if you can provide a positive rating on iTunes for the Google Play Store while you’re there, I would really really appreciate it. You can also contact me by going to Facebook.com/TimPeterAssociates, on Twitter using the Twitter handle @tcpeter, or just like Dave did, by email by sending an email to podcast@TimPeter.com. Again that is podcast@TimPeter.com. With that I want to say thanks again to him, it is very very much appreciated. I hope you have a great weekend, a great week ahead, and I will look forward to catching up with you here on Thinks Out Loud again next week. Until then, take care everybody.

Tim Peter

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December 21, 2017

Will This Be The Year of AI in Digital Marketing? (Thinks Out Loud Episode 207)

December 21, 2017 | By | No Comments

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Will This Be The Year of AI in Digital Marketing? (Thinks Out Loud Episode 207)

Will This Be The Year of AI in Digital Marketing? (Thinks Out Loud Episode 207) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 15s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.