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Tim Peter Thinks

Tim Peter

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June 23, 2017

A Big List of 10 Terrific E-commerce Trend Posts: E-commerce Link Digest

June 23, 2017 | By | No Comments

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E-commerce trend: Woman shopping online on mobile and laptop¡Hola, Big Thinkers! Hope you’ve had an amazing week. I sure have. How about we close out another amazing week with this big list of 10 terrific e-commerce trend posts for you? Enjoy:

  1. Last week, I put together a list of “6 Posts Featuring Fantastic Future Digital Marketing Trends” for you that was incredibly popular on Twitter and Facebook. You might want to check it out to see why.
  2. Econsultancy highlighted “Four Brands Pushing the Boundaries of Content Strategy” that are worth reading about. And you might want to review these “11 Excellent Posts Connecting Mobile, Content, and Customer Experience,” which provide an excellent companion piece.
  3. Retail Dive says that “45% Of Retailers Plan to Use AI In the Next 3 Years.” And, I expect the other 55% will be in big trouble.
  4. Why do I think that? Well, as The Future of Commerce notes, “Machine Learning in Retail Is More Than Just the Latest Trend.” One reason that’s a big deal? As we talked about on a recent episode of our e-commerce and digital strategy podcast, Thinks Out Loud, “AI For Marketers: AI Makes Big Data Little.”
  5. Speaking of retail — and Thinks Out Loud — you probably heard about Amazon’s purchase of Whole Foods, which I took a look at in an episode called “Amazon Goes Grocery Shopping.” I know there’s been lots of chatter on this topic already, but trust me. You’re going to want to give this one a listen.
  6. And while we’re on the topic of Amazon, don’t miss “Amazon Go Shows How E-commerce Will Work in the Future” and “What Amazon’s Jeff Bezos Can Teach You About Digital Marketing” when you have a chance. You won’t regret it.
  7. In one last bit of Amazon news, according to eMarketer, “eBay Says It Will Match Amazon, Walmart Prices.” I don’t see that they have much choice on this one unless eBay can do a better job differentiating its offering. But, I’d give them the same advice I give clients, which is be careful not to run “The Race You Can’t Win.”
  8. Continuing with the e-commerce theme for a moment, Search Engine Land explains “Why One E-Commerce Company Is Going All-In On AMP (Hint: Conversions).”
  9. Since we’re looking at overall trends together this time around, Big Thinkers, you won’t want to miss this recent podcast episode “Breaking Down Mary Meeker’s 2017 Internet Trends Report.”
  10. And, let’s round-out this big list of 10 terrific e-commerce trend posts with another Thinks Out Loud episode that asks “What Digital Marketing Trends Matter?”

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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June 22, 2017

Amazon Goes Grocery Shopping (Thinks Out Loud Episode 197)

June 22, 2017 | By | No Comments

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Amazon goes grocery shopping: Woman shopping in store using mobile phone

Amazon Goes Grocery Shopping (Thinks Out Loud Episode 197) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 36s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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June 9, 2017

7 Must-See Digital Strategy Posts from the Past Week: E-commerce Link Digest

June 9, 2017 | By | No Comments

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Holla, Big Thinkers! Had a good week? I hope so. 7 Must-See Digital Strategy Posts from the Past Week: E-commerce Link DigestAnd while you’re taking time to relax on a lovely early-summer weekend, spare a few moments to review these 7 must-see digital strategy posts from the past week. Enjoy:

  1. Brand Quarterly explains “Evolve Or Die: Why Digital Transformation Is More Important Than Ever.” If you’re looking for more info on this topic, don’t miss “Digital Transformation: A Brief Introduction” from our e-commerce and digital strategy podcast Thinks Out Loud, and from the E-commerce Link Digest series, these 9 Great Posts Focused on Digital Transformation, Strategy, and AI and this set of “6 Insights Into Customer Experience and Digital Transformation.” Good stuff all around.
  2. While we’re looking at the E-commerce Link Digest series, be sure to check out this collection of “7 Sensational Insights into the Future of Digital Marketing.”
  3. My favorite tweet this past week comes from JM Alvarez-Pallette, who posted this gem:

  4. JM’s tweet references slides from the 2017 Mary Meeker Internet Trends report. And you can check out our recap of that report right here.
  5. AI represents one of the trends in Mary Meeker’s report. And a recent episode of Thinks Out Loud
    outlined “AI For Marketers: AI Makes Big Data Little.”
  6. CustomerThink has an amazing piece featuring the “Top 3 Challenges Every CMO Faces & How to Resolve Them” that you won’t want to miss.
  7. Finally, let’s wrap up these with another look at “7 Stellar Insights Into Mobile, Content Marketing, and More” for you.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

June 7, 2017

AI For Marketers: AI Makes Big Data Little (Thinks Out Loud Episode 196)

June 7, 2017 | By | No Comments

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AI for Marketers: AI Makes Big Data Little (Thinks Out Loud Episode 196)

AI For Marketers: AI Makes Big Data Little (Thinks Out Loud Episode 196) – Headlines and Show Notes

NB: Credit for this weeks title to Ed St.Onge of Flip.to

Tim Peter

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June 2, 2017

9 Must-Read Posts that Forecast the Future of Digital Marketing: E-commerce Link Digest

June 2, 2017 | By | No Comments

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9 must-read posts that forecast the future of digital marketing

Hey, Big Thinkers! Hope you’ve had a fantastic week and are ready for an even better weekend. When you find the time, don’t miss these 9 must-read posts that forecast the future of digital marketing. Enjoy:

  1. Since this week’s all about the future, let’s start off with an episode of our Thinks Out Loud podcast that’s focused on “Breaking Down Mary Meeker’s 2017 Internet Trends Report.” Fantastic listen, well worth your time.
  2. Brand Quarterly has a great exploration of “Big Analytics And Automation: The Evolution Of Big Data” that you won’t want to miss.
  3. Our old friend Jeremiah Owyang tweeted this video that you’ll want to check out:

  4. Buzzfeed recapped “Everything You Need To Know About Google IO 2017” while The Independent said “Google’s AI Future is So Impressive It’s Scary.” Some truth to that, but check out the facts and make up your own mind.
  5. Shifting gears a bit, Marketing Week explained “Why the Digital User Experience Is Synonymous With Brand,” while Sprinklr (yes, that’s how it’s spelled), tackled “What Customer Experience Will Look Like in 2017—and Beyond.”
  6. Of course, that seems like a good time to repost our look at why “Content is King, Customer Experience is Queen” as well as this set of “11 Excellent Posts Connecting Mobile, Content, and Customer Experience” from the E-commerce Link Digest series.
  7. Vala Afshar, Salesforce’s Chief Digital Evangelist wrote a great piece about the “AI Revolution—20 Key Business Findings” that’s full of excellent information.
  8. And while we’re on the topic of excellent information, be sure to review “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business.”
  9. Finally, let’s finish out this week’s collection of 9 must-read posts that forecast the future of digital marketing with this complementary round-up of “7 Sensational Insights into the Future of Digital Marketing” also from the E-commerce Link Digest series for you.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

May 31, 2017

Breaking Down Mary Meeker’s 2017 Internet Trends Report (Thinks Out Loud Episode 195)

May 31, 2017 | By | No Comments

Breaking Down Mary Meeker's 2017 Internet Trends Report (Thinks Out Loud Episode 195)Looking to drive results for your business? Click here to learn more.


Breaking Down Mary Meeker’s 2017 Internet Trends Report (Thinks Out Loud Episode 195) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 35s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

May 24, 2017

Why Data Matters for Marketers (Thinks Out Loud Episode 194)

May 24, 2017 | By | No Comments

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Why Data Matters for Marketers (Thinks Out Loud Episode 194)

Why Data Matters for Marketers (Thinks Out Loud Episode 194) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 16m 21s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

May 12, 2017

7 Sensational Insights into the Future of Digital Marketing: E-commerce Link Digest

May 12, 2017 | By | No Comments

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7 Sensational Insights into the Future of Digital Marketing: E-commerce Link Digest

Hey, Big Thinkers! Tons of news this week, so no big setup. Instead, just take a few minutes to review these 7 sensational insights into the future of digital marketing. Enjoy:

  1. Lots of AR, VR, and AI stuff this week. For starters, Sheikh Danish Ejaz from Brand Quarterly looks at “How Augmented And Virtual Reality Will Shape The Brands Of The Future.” Fascinating read.
  2. Clickz follows that up with “The Shock of the New: Artificial Intelligence and the Future of Digital Marketing.” While the article makes a handful of fairly bold claims, overall, it provides excellent insights into where AI will lead content and search marketing in particular.
  3. We’ve covered VR and AI a bit in the past, including this look at “AI, VR, and CX: 7 Top Posts About This Week’s Top Trends” from the E-commerce Link Digest series and in an episode of Thinks Out Loud, our e-commerce and digital strategy podcast, called “Voice, VR, AR, and AI: Hype or Hope for Marketers?”
  4. If you’re not sure about the value of AI, Alphabet chairman Eric Schmidt Makes the Case That AI Will Be Good for Society in an article on Recode that’s worth your time.
  5. Speaking of chairmen, and the like, we rounded-up “10 Posts Showing How the C-Suite Views Customer Experience” for you a couple weeks back. Be sure to check ’em out.
  6. Shifting gears to mobile for a moment, Julie Bernard at The Future of Customer Engagement and Commerce says “Brick-And-Mortar Closings: Mobile Marketing’s Opportunity to Fuel Retail’s Future.” That sounds about right.
  7. And finally, let’s close out this week’s list of 7 sensational insights into the future of digital marketing with this look at “Why Digital Transformation Matters for Your Business” and “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business” for you.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

May 11, 2017

When Marketing Fails: Getting Dumped (Thinks Out Loud Episode 193)

May 11, 2017 | By | No Comments

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When marketing fails: Frustrated marketers getting dumped by customers

When Marketing Fails: Getting Dumped (Thinks Out Loud Episode 193) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 11s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

April 28, 2017

10 Posts Showing How the C-Suite Views Customer Experience: E-commerce Link Digest

April 28, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


10 Posts Showing How the C-Suite Views Customer Experience: E-commerce Link Digest

Hey, Big Thinkers! Hope this has been your best week ever. We’ve got a ton great ideas to share with you this week. How about we get jump right in with list of 10 posts showing how the C-suite views customer experience. Enjoy:

  1. Leading off, McKinsey & Company offers a great primer for how to lead on customer experience and digital in “The CEO Guide to Customer Experience.” Great stuff.
  2. Sticking with the C-suite, a recent interview on CMO.com with Gartner’s VP of research, Jake Sorofman, reveals that “The Most Progressive CMOs Think Like CEOs,” which is a hugely important lesson for marketers off all stripes.
  3. Speaking of lessons learned, we’ve all recently gotten a great lesson in what terrible customer experience looks like. But, as asked in a recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast, when it comes to “Customer Experience: Are We All United?”
  4. As you think about customer experience leaders, you can’t ignore Amazon. The e-commerce giant takes the concept so seriously, they have a VP of delivery experience to oversee how to improve all aspects of customers receiving their treasures. Anyway, in a recent letter to shareholders, Bezon said that Amazon Still on Day 1, which represents “an all-consuming obsession with the customer experience.” Important trend, worth your attention.
  5. That focus on customer experience, by the way, plays a significant role in this forecast that suggests “Amazon Will Command Half of Us E-Commerce Market By 2021.” I’m not sure I trust that projection entirely, but it sure feels possible.
  6. While we’re talking about market leaders — and where those market leaders are heading — The New York Times reports that “Mark Zuckerberg Sees Augmented Reality Ecosystem in Facebook.”
  7. On that topic, you might want to check out this Thinks Out Loud episode asks Voice, “VR, AR, and AI: Hype or Hope for Marketers?”
  8. Improving Customer Experience in 2017: The Conference Board’s 13th Annual CX Conference
  9. As customer experience sits near and dear to our hearts around here, be sure to check out our past coverage of the topic in these posts:
  10. And, finally, let’s close out this look at 10 posts showing how the C-suite views customer experience with these two posts that explore “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business” and “What Digital Marketing Trends Matter?”

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: