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May 2, 2016

10 Killer Mobile and E-commerce Resources: The Top Posts of April, 2016

May 2, 2016 | By | No Comments

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10 Killer Mobile and E-commerce Resources: The Top Posts of April, 2016, Woman shopping on mobile phone

Well, Big Thinkers, we’ve reached May already, which means it’s time to recap your favorite posts from the past month. So without any further ado, check out these 10 killer mobile and e-commerce resources: the top posts of April, 2016. Enjoy:

  1. Leading off, we’ve got a pair of entries from the ongoing E-commerce Link Digest series, the first a look at “6 Mobile Commerce and Strategy Insights” and the second a recap of “6 Awesome Insights About Mobile Payments, E-commerce and Even More.” Really good stuff, as you can tell from how popular they were among your fellow Big Thinkers this past month.
  2. Speaking of mobile payments, another incredibly popular post from the past month touched on that same theme. It comes from Thinks Out Loud, our weekly e-commerce and digital strategy podcast, and explained “Why I’m Bullish on Mobile Payments and Messaging.” Apparently your fellow listeners are pretty bullish on the topic too, given how popular the post remained all month long.
  3. Next up, we’ve got a presentation that provides “A Simple Approach to Digital Strategy” for you. While it’s a relatively streamlined approach to a complicated topic, many folks enjoyed sharing it with their friends and colleagues.
  4. Another entry in the E-commerce Link Digest series cruises into the number four slot, this one a collection of “8 Excellent Social and Mobile E-Commerce Essays” for you to savor.
  5. A hugely popular podcast episode from April, “It’s Facebook’s World and We’re All Living In It,” is up next. The episode takes a look at some of the announcements from Facebook’s recent F8 conference and just what they’ll mean for your brand and business going forward.
  6. Even though it enters the round-up at #6, this list of ‘5 Key Questions for Creating a “Test and Learn” Culture’ remains a personal favorite from the past month. Be sure to check it out and see why.
  7. We’ve got one last podcast episode for you this month, Big Thinkers. This one breaks down “The Lesson Every Marketer Must Learn from Batman v. Superman” to understand why customers buy — or don’t, as the case may be — the message you’re selling.
  8. The next post in this month’s countdown reminds you that in “Content Marketing: We’re All Publishers Now” as well as what that means for your business.
  9. As we head towards the bottom of the list, how about we round it out the way we started, with a pair of E-commerce Link Digests? The first collects “6 Special E-Commerce Insights for Spring,” while its companion pieces highlights “9 Necessary Insights Into Mobile Commerce from the Past Week.” Good information all around.
  10. Finally, don’t miss these “10 Amazing Digital Marketing Messages: The Top Posts of March, 2016” before you move on. Lots of great ideas there for you too.

And there you have it Big Thinkers. 10 killer mobile and e-commerce resources: the top posts of April, 2016 to keep you tuned into what your friends and fellow readers here at Thinks found most useful all month long.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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April 18, 2016

5 Key Questions for Creating a “Test and Learn” Culture

April 18, 2016 | By | No Comments

Creating a "test and learn" culture: Team working to test ideas

One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. And what digital marketing experts mean when talking about a “test and learn” culture is one where you put an emphasis on testing your assumptions about your marketing activities, learning from those tests, then doubling down on the areas that work; in other words, “fish where the fishin’s good.”

To do this successfully, of course, you need data. And it can seem complicated to understand what data is most critical to your business.

But there are really only five questions you need to answer to ensure you’re well positioned to effectively test your digital marketing activities, learn from those tests, and determine where to focus your efforts:

  1. What are your conversions? What are the actions you want your customers to take? Do you want them to buy on your website or mobile app? Or are you in a lead-generation business and want them to provide contact information? Each is equally valid and provides a key building block for creating a test and learn culture.
  2. How much are those conversions worth to your business? Exactly what it sounds like. If you’ve got an e-commerce site, how much is a typical transaction worth to you? If you’re using lead generation tactics, what’s a lead worth? (If you don’t know the answer to that, think about what a customer is worth, then multiply by the rate you convert leads to paying customers. If you don’t know the answer to that, start by dividing your new customers added by the number of leads generated each month.)
  3. Which pages get the most traffic? Again, this is pretty much what exactly what it sounds like. Which pages on your site attract the most traffic? Where in your app do customers start? Where do they connect with you on your social presence? Whether your analytics suite calls them landing pages/screens, entry pages, or what-have-you, you’re interested in finding out where prospects start their journey on your website or app.
  4. How often do customers reach your conversion page from each of your top entry points? You’ll use this data to assign an economic value to each entry page and to determine the potential value each test can deliver.
  5. What other pages send customers deeper into your purchase funnel? Most analytics tools can tell you how often any given page leads to a specific conversion action. You’ll use this data to learn which pages contribute to conversions even if they’re not top entry pages.

Armed with the answers to these five questions, you’re immediately positioned to improve your digital marketing activities.

For instance, let’s imagine you run a mid-sized enterprise software company and that one of your top entry pages leads to a conversion – in this case, submission of a lead form – 10% of the time. If we assume that each lead you convert is worth $10,000 annually to your company, each visitor to your site (or app, whatever) starting on that entry page has a potential value of $1,000 ($10,000 * 10% = $1,000). If the page gets a lot of traffic, you may want to work towards improving that 10% “micro-conversion” rate. By contrast, if the page gets very little traffic, that should lead you towards testing how to get more traffic to the page to begin with. The following graphic illustrates how to approach this for your business:

test-and-learn-matrix

I realize this may almost sound too good to be true. And in part, this is a simplified version of a more in-depth approach. It usually also takes some work to collect and refine the data necessary to answer each of these 5 questions for each of your top entry pages as well as the top pages leading to conversions. However the most successful marketers tend to follow the Pareto principle — that is putting most of your efforts into the areas that will get you 80% of your return. It’s not about following a complicated process; it’s about focusing on the areas with the greatest return.

Creating a test and learn culture starts and ends with data. But in the middle it depends on using that data to ask the right questions about your customer needs and generate the greatest return on your efforts. Of course, if you think I’m wrong, there’s an easy way to find out: Test my theory. And learn for yourself.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, if you’re looking for still more insights and information to guide your marketing this year, check out some of the best of Thinks here:

Note: A version of this post originally appeared on Biznology where I write a monthly column as “What ‘test and learn’ looks like in practice”.
Tim Peter

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April 17, 2016

7 Spectacular Hospitality Distribution and Digital Marketing Posts: Hospitality Marketing Link Digest

April 17, 2016 | By | No Comments

7 Spectacular Hospitality Distribution and Digital Marketing Posts: Hospitality Marketing Link Digest: Travelers lounging at hotel pool

I don’t know about you, but it feels like spring is finally here, which is always a good day for us here at Thinks Central. Hope it’s a good day for you too. Once you’ve had a chance to get out and breathe some of that fresh, spring air — and before you head back to your office on Monday — why not take a few minutes and check out these 7 spectacular hospitality distribution and digital marketing posts from the past week, this week’s entry into the Hospitality Marketing Link Digest series? Enjoy:

  1. Meisha Bochicchio has a good post over on Fuel’s blog about travel trends for 2016, with particular emphasis on disruption in the OTA space. Good stuff. You might also want to check out this presentation about “Digital Marketing Directions 2016: Key Trends Driving Your Hotel Marketing Next Year” that our own Tim Peter presented to a number of HSMAI chapters over the last few months.
  2. Myla Tutt from Sojern talked with experts about the future of hotel marketing, its challenges and some best practices for staying competitive that’s well worth a look.
  3. Looking for more ways you can remain competitive? Wondering what works to keep OTA’s at bay? Then maybe it’s time to ask yourself, “is social a waste of time for hotel marketers?” Or just read the post for yourself to find out why the answer is “no.”
  4. Switching gears ever so slightly, don’t ignore this news that Facebook Messenger now lets you check-in to KLM flights. While it’s specific to the airline industry, it offers serious implications for the hospitality space too. In fact, Skift has a new report on how hotels are utilizing messaging as an operational strategy that’s absolutely worth reviewing — and that underscores why I’m bullish on mobile payments and messaging.
  5. While we’re talking about Facebook, by the way, you’ll also want to give a listen to this recent episode of Thinks Out Loud — our weekly e-commerce and digital strategy podcast — that explained why “It’s Facebook’s World and We’re All Living In It.” Really good insights there.
  6. Glenn Gruber has a great piece over on Tnooz that talks about why enterprise mobility adoption is travel’s unsung opportunity. Not much there that’s a real surprise to long-time readers of Thinks, mind you, but it offers an excellent perspective all the same.
  7. And, finally, Rory Long at The Drum has a great look at how Google is interpreting content in 2016, which also serves as a great reminder that, for travel marketers, content is still king. Good stuff, all around.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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April 13, 2016

It’s Facebook’s World and We’re All Living In It (Thinks Out Loud Episode 160)

April 13, 2016 | By | No Comments

It's Facebook's World and We're All Living In It (Thinks Out Loud): Woman using social media on mobile phone

It’s Facebook’s World and We’re All Living In It (Thinks Out Loud Episode 160) – Headlines and Show Notes

Tim Peter

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April 12, 2016

Four Key Elements of Modern Hospitality Marketing [Travel Tuesday]

April 12, 2016 | By | No Comments

Four Key Elements of Modern Hopsitality Marketing

Luxury Daily discussed a new report from L2 recently that looked at the challenges facing the hotel industry over the next couple of years. And while it focused on luxury hotels specifically, the report highlights challenges every hotel marketer is dealing with today. Here’s one key takeaway:

“To wrangle the young affluents of 2019 and beyond, luxury brands must offer content that will drive consumers to brand sites and apps rather than to OTAs. The fee imposed by online travel agencies, an average of 20 percent according to L2, has eroded the margins of luxury hotels while also offering consumers a one-stop-shop for online booking, making bookings through a brand platform particularly important.”

No doubt.

The simple fact is that four key elements of modern hospitality marketing play a significant role in building that continued connection with guests. These include:

  1. Content Marketing
  2. Personalization
  3. Ratings and Reviews
  4. Overall Guest Experience

Content Marketing

There’s no two ways about it. Just like Coneheads, guests “consume masse quantities” of content prior to making their booking decision. That’s what led us to state that, for travel marketers, content is king:

“Creating the right content to attract the attention of guests on search and social depends on both quality and velocity. Use the ‘Snackable, Shareable, Sharp’ Content Framework, to meet those needs, gain guest attention and drive social actions. Ensure you’re regularly updating your photos and start thinking about testing video for your hotel. You may be fighting content shock, but it’s a fight you can win. Guests love exploring and learning more about their future destinations and stay. And because of that, for travel marketers, content is still king. It might be cliché, but it’s true all the same. Long live the king.”

Snackable, Shareable, Sharp Content Framework

And, of course, you must have effective content to make social media channels work for your hotel.

Personalization

Now, if you want to make that content work even harder for your hotel, you’ve got to look at the benefits of personalization. For instance, a recent post here on Thinks explained the importance of personalization:

“Put your data to work; use you hotel’s guest data to provide a more personalized experience to guests at every opportunity throughout their journey, pre-stay, on property, and post-stay.

OTA’s and intermediaries have embraced this approach in a huge way. The Wall Street Journal recently quoted Priceline CEO Darren Huston as saying, ‘…younger travelers don’t want to be bombarded with choices but prefer hotel searches closely tailored to their profiles.'”

And personalization is about much more than just data. As we’ve noted in the past, personalization starts with a person:

“In the ongoing fight with OTA’s, you simply have many more opportunities to take care of your guests than the OTA’s. For one thing, they’re usually standing in your lobby, talking with your staff, when faced with a challenge during their stay. Deploying guest-focused personalization technology — and training your staff on how to use it — can only help enhance your guests’ stays, which in turn should drive greater loyalty and increased revenue from repeat stays.

So, when you get down to it, this really isn’t about technology or personalization or fancy toys. Instead, as I’ve mentioned before, ‘…it’s about hospitality.’

Ratings and Reviews

We’ve long called managing your ratings and reviews the single most effective way to improve your brand’s digital marketing. Here’s one key quote from the original post on the topic:

“Studies from Chris Anderson at the Cornell University Center for Hospitality Research and Michael Luca at Harvard Business School [PDF link] show revenue gains of around 5% to 11% for each increase in star rating across popular review sites like TripAdvisor and Yelp (this data supports the findings from my own research behind the P’s & Q’s model I talked about a couple of weeks ago).” [Editor’s note: We updated and followed up that research with this look at the key revenue levers driving profitability just a few months ago]

Overall Guest Experience

Of course, it’s tough to expect great reviews if your guests have a poor experience before, during, or even after their stay. That’s why the guest’s overall experience, the overall value proposition matters so much. As we’ve noted before:

“…Priceline CEO Darren Huston recently explained, highlighting your brand value matters. This is the guy responsible for Booking.com stating outright that there’s more to capturing guests than simply taking responsibility for the booking.”

That underscores just how much OTA’s want to own the guest every step of their journey, including on mobile. Hell, they’re using mobile as their key tool to provide an outstanding guest experience every step of the way.

But, shouldn’t that be your job?

Conclusion

The simple fact remains that helping guests throughout their journey depends on a number of players, both direct and indirect. It’s unlikely that OTA’s are going anywhere anytime soon, and the growth of players like AirBnB further complicate the picture.

At the same time, successful hotel marketers know that guests need their questions answered throughout their journey, guests expect personalized attention, guests will share their thoughts with friends and family when they’ve had a great experience… and even more so when they’ve had a poor one, and that their overall experience plays a huge role in whether they’ll stay with you again. Period. Which is why successful hotel marketers focus their efforts around their content marketing activities, personalizing content to meet guest needs, driving positive ratings and reviews, and ensuring a positive overall guest experience. It takes effort and attention to detail. But isn’t that what hospitality is all about?

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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April 11, 2016

Tim Peter

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April 8, 2016

6 Mobile Commerce and Strategy Insights: E-commerce Link Digest

April 8, 2016 | By | No Comments

6 Mobile Commerce and Strategy Insights: E-commerce Link Digest

Happy Friday, Big Thinkers. Hope you don’t mind if we skip the setup this week and instead get you straight into the set of 6 mobile commerce and strategy insights to kick off the weekend. Enjoy:

  1. Leading off, we’ve got a whole bunch of mobile payments news. First up, Business Insider says that Starbucks is trying to create its own digital currency to keep customers coming back. Loyalty programs may play a huge role in driving digital currencies, so I’d recommend you watch what Starbucks does here closely.
  2. On a highly related note, eMarketer has data that shows mobile bill pay continues to climb among consumers. One thing to keep in mind when we talk about mobile, including the mobile web, apps, payments, messaging, what-have-you — is that we’re still in the early days. Consumer behavior will change a fair bit over the coming year. And then it will change more next year. The key is to stay nimble and watch where things are headed. But all of these underscore why mobile payments will rule. It may just take a little bit longer.
  3. Speaking of messaging, Mobile Marketer’s week in review reports that messaging is resurging. For instance, Mobile Commerce Daily notes that Taco Bell has introduced mobile ordering with chatbot commerce on Slack. This is a huge deal, and, combined with the payments insights offered earlier, helps explain why I’m bullish on mobile payments and messaging.
  4. Sticking with mobile for a moment, a recent Mobile Commerce Daily post explores research from Forrester outlining why mobile is still not fully integrated in marketers’ approach. That reality baffles me, especially when you consider that mobile won’t just change marketing; mobile will change the world.
  5. Switching gears, Chief Marketer looks at how a CMO can Rise to CEO. The companies succeeding with mobile — like Starbucks and Taco Bell above — are focusing on what their customers need, then using mobile to help deliver that. They’re not saying “We should build an app!” or “What do our competitors’ apps do?” They’re instead showing that it’s not “mobile first.” it’s “customer first.”
  6. Wrapping this all up for this week, it’s important to remember that there’s a clear connection between success no matter whether you’re looking for success in mobile, your app, your website, your business, or your career. And this recent post about the digital strategy myth can help you connect the dots. Be sure to check it out.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

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April 4, 2016

10 Amazing Digital Marketing Messages: The Top Posts of March, 2016

April 4, 2016 | By | No Comments

<Amazing digital marketing messages: Young professionals using mobile devices to conduct businessp>Good morning, Big Thinkers. Hope you all had an amazing weekend—and an amazing first quarter of 2016. Now that we’ve reached April, it’s time once again to round-up your most liked and linked, saved and shared, engaged and emailed posts from the past month. And it looks like we’ve got an awesome collection of fantastic posts for you. So, without further ado, here are 10 amazing digital marketing messages: the top posts of March, 2016 for you. Enjoy:

  1. The top post for the past month came from our ongoing E-commerce Link Digest series, and highlighted “10 Terrific Items Featuring The Week’s Top Trends.” Good stuff all around.
  2. A recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, rocketed up the list of your favorite posts from last month by exploring why “Mobile Won’t Just Change Marketing; Mobile Will Change the World.”
  3. Since we’re talking about Thinks Out Loud, it seems appropriate that this look at “Why Digital Demands Personalization and Customer Focus” from a recent episode is next on the list of the most popular posts from the past month. Check it out to see why for yourself.
  4. This list of “Five Reasons Marketers Need to Get Ready for Mobile Messaging” slides into the number four slot on this month’s list. And a follow-up podcast episode that explained “Why I’m Bullish on Mobile Payments and Messaging” is well worth your time, too.
  5. The next most popular post looked at “The Digital Strategy Myth” in detail and explained how that myth can create serious risks for your business. What’s the myth? Well, read the post to find out.
  6. These collections of “11 Excellent Digital Marketing Insights to Drive Success This Year” and “7 Super Posts About Mobile Commerce and Customer Experience,” both from the E-commerce Link Digest series enter the list at number 6.
  7. The next post on the this month’s list explores a significant truth about marketing today. It’s called “Content Marketing: We’re All Publishers Now” and highlights exactly why that matters for your business.
  8. One last episode of the Thinks Out Loud podcast sneaks onto the list this month, this one exploring why and how “Digital Drives Disruption.”
  9. You and your fellow Big Thinkers also loved this round-up of “7 Special Digital Strategy Insights: The Top Posts of February, 2016.” Give it a look to see why.
  10. And, finally, let’s round-out this look at the top posts of March 2016 with this item, “Opportunity (The Leap Day Edition).” While, technically, it was published on February 29, you’ll soon see why that lesson applies every day of the year.

And there you have it Big Thinkers. The top posts of March, 2016 to keep you tuned into what matters to your friends here at Thinks.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

By

March 28, 2016

Content Marketing: We’re All Publishers Now

March 28, 2016 | By | No Comments

Content Marketing: We're All Publishers Now

Not long ago, I mentioned that content is still king. It’s true. In fact, it’s never been more true. The simple reality is that we’re all publishers now. Consumers depend on a vast array of content when making their purchase decisions, including:

  • Product content, both text and visual that shows your products and services in use
  • Pricing content, which includes your announced pricing and also information they can glean from search and social
  • Social content, such as formal ratings and reviews as well as content their friends and family like and share on Facebook, Instagram, Twitter, LinkedIn, Pinterest, Tumblr, and on and on and on…

Customers demand this content and will accept it from any source. Ideally, you. We live in an age of radical transparency, one where your customers know more about your products and services than your employees do. After all, they have more incentive to know. When it works in your favor, that’s a Good Thing™. When not, it can lead to serious problems for your business.

Alexis Ohanian, one of the founders of Reddit, refers to the Internet as “the world’s largest stage and library in one,” which is awesome. Because as the world’s largest library, your customers have access to a near-infinite variety of content about any and every topic imaginable. And as the world’s largest stage, you have access to a near-unlimited audience for your content. Potentially.

The world’s largest library and stage have emerged at the same time as — and in many cases caused — a massive decline in the cost of content creation and the cost of content distribution. Both of those are beneficial to your business. You can create content for next to nothing and put it in front of a (theoretically) unlimited audience for even less.

The downside of this trend is that you’re competing with everyone to get your content in front of that theoretically unlimited audience. When the cost to create and distribute content is essentially free, anyone can. And, frequently, they do. While that benefits society with such amazing creations as Wikipedia, YouTube, and podcasts, it also means you’re fighting to have your content cut through a deluge of alternative options available to your customers.

So, it’s not enough to have content. Your content must be useful. It’s got to be helpful and convenient for your audience or risk getting buried beneath the many, many, many other options available to customers.

One of the best ways to provide useful content is to make that content snackable, shareable, and sharp. We’ve talked about what those mean before:

  • “Snackable. Snackable content is easily digestible. Consumers and customers can easily see what you’re talking about and easily understand it. It requires you to chunk your content into “bite-sized” pieces using lists, headings, images, and (increasingly) videos that your potential guests can review where, when, and how they choose without investing huge chunks of their time.
  • Shareable. Shareable content does exactly what it says: It’s easy to share. This includes concepts such as making your headlines no longer than 140 characters (so they’ll fit in a Tweet); including images well-suited to Facebook, Instagram, and Pinterest; and actually placing social sharing buttons on your page near the content you want your potential guests to share.
  • Sharp. Sharp content is content that makes its point. It focuses on one clear objective per paragraph or section, so that guests don’t have to rummage around your page—or, God help you—your site to find what they’re looking for.”

And we’ve even got a handy diagram of what that looks like:

Snackable, Shareable, Sharp Content Framework (For Travel Marketers, Content is Still King)

Content marketing offers businesses large and small plenty of opportunity to connect with customers, answer their questions, and drive purchase decisions. But only if you can cut through the clutter. To do that, you must offer useful content, that’s helps your customers and works in a snackable, shareable, and sharp fashion. We’re all publishers now, that’s a fact. And now it’s up to you to publish content worth your customers time.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, if you’re looking for still more insights and information to guide your marketing this year, check out some of the best of Thinks here:

Tim Peter

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March 23, 2016

Why Digital Demands Personalization and Customer Focus (Thinks Out Loud Episode 157)

March 23, 2016 | By | No Comments

Why Digital Demands Personalization and Customer Focus (Thinks Out Loud Episode 157)

Why Digital Demands Personalization and Customer Focus (Thinks Out Loud Episode 157) – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded at the Rex Hotel, Ho Chi Minh City, Vietnam, using an Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone into Logic Express 9 for the Mac.

Running time: 12m 53s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below: