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Tim Peter Thinks

Tim Peter

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April 27, 2017

What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192)

April 27, 2017 | By | No Comments

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What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192)

What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 28s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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April 21, 2017

AI, VR, and CX: 7 Top Posts About This Week’s Top Trends: E-commerce Link Digest

April 21, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


AI, VR, and CX: 7 Top Posts About This Week's Top Trends: E-commerce Link Digest

Howdy, Big Thinkers! Hope you’ve had an amazing week. Lots of cool stuff to talk about. How about we get straight to the links with this look at AI, VR, and CX: 7 top posts about this week’s top trends. Enjoy:

  1. Leading off, Brand Quarterly has a great piece about “Digital Is More Than Skin Deep: The Three Pillars Of Success.”
  2. We took a look at “Voice, VR, AR, and AI: Hype or Hope for Marketers?” that’s well worth your time.
  3. VR and augmented reality (AR) are getting their due this week given the attention they received at Facebook’s F8 conference. The New York Times says that Mark Zuckerberg Sees Augmented Reality Ecosystem in Facebook while Econsultancy peeks into the future to help explain “What Facebook’s New VR and AR Platforms Mean for Marketers.” Good stuff.
  4. On a related note, Ben Thompson on Stratechery wrote about “The Arrival of Artificial Intelligence” and what it might mean for businesses going forward.
  5. One place AI will play a key role is helping Google and Facebook identify quality content to share with their/our customers. So you’ll want to check out this collection of “11 Excellent Posts Connecting Mobile, Content, and Customer Experience.”
  6. While we’re on the topic, don’t miss this episode of Thinks Out Loud — our e-commerce and digital strategy podcast — that explains why “Content is King, Customer Experience is Queen.”
  7. Continuing that theme, Econsultancy looked at “How Target, Birchbox and Sainsbury’s Ensure Customer Experience Is King.” Again, I’d argue for content on the king’s throne sitting side-by-side with customer experience (the queen), but that’s likely a semantic point so we can let it slide. Be sure to check out the post in either case, OK?
  8. Finally, let’s wrap-up up this week’s list of AI, VR, and CX: 7 top posts about this week’s top trends with another Thinks Out Loud episode that focuses on the queen: “Customer Experience is Queen? What Does That Mean?”

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

March 29, 2017

Customer Experience is Queen? What Does That Mean? (Thinks Out Loud Episode 190)

March 29, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Customer Experience is Queen? What Does That Mean? (Thinks Out Loud Episode 190)

Customer Experience is Queen? What Does That Mean? (Thinks Out Loud Episode 190) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 11m 20s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

February 20, 2017

Improving Customer Experience in 2017: The Conference Board’s 13th Annual CX Conference

February 20, 2017 | By | No Comments

Improving Customer Experience in 2017: The Conference Board's 13th Annual CX Conference

Not long ago, I wrote, “You need to deliver… seamless, immersive experiences—both in your content and as part of the overall journey—at every single customer touchpoint. That’s the way your customers expect the world to work now.”

Why?

Well, here are a few reasons to get you started:

Customers simply never disconnect. They can find every scrap, every crumb, every morsel of information they need at any stage in their journey. And for so many products and services and support scenarios they encounter, they have every incentive to do so. As I have mentioned in the past, customers often have more information about your products and services and support scenarios than your employees. After all, they’re the ones that need the product or service or support. What incentives can you provide your employees that compare?

Tough question, right?

Fortunately, answers exist to help you improve your customer’s experience—and to engage your employees as active participants in that process. I’m serving as chair of The 13th Annual Customer Experience Conference in New York this May and am simply blown away by the work the team has done putting together the agenda and speakers for the event. Speakers from companies including Google, Marriott, Microsoft, Nielsen, Eli Lilly, Hilton, Baylor Scott & White Health, Ritz-Carlton, Intuit, CustomInk, Dell
, and others have tons of outstanding insights to share on topics such as:

  • CX and Organizational Effectiveness
  • Employee Engagement
  • Customer Feedback and Data for Results
  • Customer Journey Power
  • Digital and Social Success
  • Generational and Cultural Nuance

Even better, if you or one of your colleagues are interested in attending, I can share a $500 “friends of speakers” discount with you when you register. Just use code FS1 when you register via The Conference Board website here. And I’ll look forward to seeing you in New York this May.


Looking to drive results for your business? Click here to learn more.

You might also enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

February 16, 2017

Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188)

February 16, 2017 | By | No Comments

Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188)
Looking to drive results for your business? Click here to learn more.


Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188)

Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 21s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

February 10, 2017

7 Exceptional E-commerce and Digital Strategy Posts for 2017: E-commerce Link Digest

February 10, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


7 Exceptional E-commerce and Digital Strategy Posts for 2017: E-commerce Link Digest

Hey, Big Thinkers! No big setup today. Just 7 exceptional e-commerce and digital strategy posts for 2017. Enjoy:

  1. First, we’ve got a post that answers this key question: “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
  2. A recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast, looks at “Voice, VR, AR, and AI: Hype or Hope for Marketers?”
  3. Another big episode of the podcast explains “Why I’m Bullish on Mobile Payments and Messaging.”
  4. One last podcast episode for this week’s round-up explores these “3 Trends Driving Your 2017 Digital Strategy.”
  5. Our E-commerce Link Digest highlights “10 Excellent Content, Personalization, and Customer Experience Insights” you won’t want to miss.
  6. And these “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” will help you build your plans for 2017… and deliver on them too.
  7. Finally, why not continue the fun with this round-up of “8 Digital Marketing Insights to Kick-Off 2017 the Right Way”? You’ll be glad you did.
  • 9 Nifty E-commerce and Digital Strategy Notes for the New Year: E-commerce Link Digest
  • If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

    Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

    Tim Peter

    By

    February 3, 2017

    8 Amazing AI and Customer Experience Posts For You: E-commerce Link Digest

    February 3, 2017 | By | One Comment

    Looking to drive results for your business? Click here to learn more.


    8 Amazing AI and Customer Experience Posts For You: E-commerce Link Digest

    Hey, Big Thinkers! No big setup today, folks. Just a quick list of 8 amazing AI and customer experience posts for you. Enjoy:

    1. Kevin J. Ryan at Inc. explains “Why It Matters That Artificial Intelligence Is About to Beat the World’s Best Poker Players.” What does that have to do with your business? Well, a lot as these next few posts demonstrate.
    2. First, Entrepreneur offers an infographic that outlines “The Growth of Artificial Intelligence in E-commerce.” That’s a real business impact isn’t it?
    3. We’ve rounded up a collection of “9 Great Posts Focused on Digital Transformation, Strategy, and AI” as part of our ongoing E-commerce Link Digest series for other examples.
    4. Similarly, a recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast, asks the critical question, “Voice, VR, AR, and AI: Hype or Hope for Marketers?”
    5. eConsultancy looks at “How AI Will Impact Marketing and the Customer Experience” and uncovers exactly how important AI will become.
    6. Shifting gears towards CX more fully, Sprinklr highlights “What Customer Experience Will Look Like in 2017 — and Beyond” that you’ll definitely want to check out.
    7. Meanwhile, CMO.com says, “Digital Trends 2017: Seamless CX Calls For Change.” Very true.
    8. Given all the changes you’re seeing around AI and the rise of customer experience to your success as a marketer, check out “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers”

    If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

    Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

    Tim Peter

    By

    January 26, 2017

    Voice, VR, AR, and AI: Hype or Hope for Marketers? (Thinks Out Loud Episode 186)

    January 26, 2017 | By | No Comments

    Looking to drive results for your business? Click here to learn more.


    Voice, VR, AR, and AI: Hype or Hope for Marketers? (Thinks Out Loud Episode 186) – Headlines and Show Notes

    VR/AR

    Voice, VR, AR, and AI: Hype or Hope for Marketers?  (Thinks Out Loud Episode 186)

    AR will be bigger

    AI/Machine Learning

    Voice and/or Audible Computing

    5G

    Where We’re Headed

    Subscribe to Thinks Out Loud

    Contact information for the podcast: podcast@timpeter.com

    Past Insights from Tim Peter Thinks

    You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

    Technical Details for Thinks Out Loud

    Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

    Running time: 15m 9s

    You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

    Tim Peter

    By

    January 20, 2017

    9 Great Posts Focused on Digital Transformation, Strategy, and AI: E-commerce Link Digest

    January 20, 2017 | By | No Comments

    Looking to drive results for your business? Click here to learn more.


    9 Great Posts Focused on Digital Transformation, Strategy, and AI: E-commerce Link Digest

    Hey, Big Thinkers! No big setup today, folks. Just a quick list of 9 great posts focused on digital transformation, strategy, and AI. Enjoy:

    1. Leading off, CMO.com talked with Luca Cavalcanti, the digital channel director of the large Brazilian bank “Bradesco, About How They Take On Digital Transformation.” Good stuff.
    2. Continuing with the digital transformation theme, Econsultancy lists “Five Things to Include in Your Digital Transformation Playbook” that you won’t want to miss.
    3. A recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast, looks at “Why Digital Transformation Matters for Your Business.” Be sure to check it out.
    4. Ars Technica has a great piece called “‘OK Facebook’ — Why Stop at Assistants? Facebook Has Grander Ambitions for Modern AI” that’s worth a read.
    5. On a related note, Geekwire reports on a group of entrepreneurs who’ve launched a “New $27 Million Fund Backs AI Research for the Public Interest” that may influence where AI goes in the future.
    6. Keeping the AI topic going, we put together this collection of “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” for you.
    7. Changing gears, Marketing Week has a fantastic piece on how to “Build the Marketing Team of the Future” that is well worth your time.
    8. Of course, keeping ahead of the competition involves improving your own skills, too. So give a listen to “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” when you get a moment.
    9. Finally, check out these posts on “3 Trends Driving Your 2017 Digital Strategy” and “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers” too. You’ll be glad you did.

    If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

    Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

    Tim Peter

    By

    January 12, 2017

    3 Trends Driving Your 2017 Digital Strategy (Thinks Out Loud Episode 185)

    January 12, 2017 | By | No Comments

    Looking to drive results for your business? Click here to learn more.


    3 Trends Driving Your 2017 Digital Strategy (Thinks Out Loud Episode 185)

    3 Trends Driving Your 2017 Digital Strategy (Thinks Out Loud Episode 185) – Headlines and Show Notes

    Subscribe to Thinks Out Loud

    Contact information for the podcast: podcast@timpeter.com

    Past Insights from Tim Peter Thinks

    You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

    Technical Details for Thinks Out Loud

    Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

    Running time: 13m 15s

    You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.