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Tim Peter Thinks

Tim Peter

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July 22, 2015

International Traveler, Mobile Citizen: Thinks Out Loud Episode 130

July 22, 2015 | By | No Comments

International traveler, mobile citizen

International Traveler, Mobile Citizen – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 16m 33s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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July 19, 2015

8 Deep Hotel Distribution Dispatches: Hospitality Marketing Link Digest

July 19, 2015 | By | No Comments

8 Deep Hotel Distribution Dispatches: Hospitality Marketing Link DigestAs I mentioned the other day, Big Thinkers, I’m traveling around France this week, so I don’t have a lot of setup for you. Instead, here’s just a great collection of 8 deep hotel distribution dispatches for you. Enjoy:

  1. Venture Beat has an outstanding article, “Expedia CMO Doctorow: ‘Last touch’ mobile marketing attribution is dead.” I know I talk about this. To. Death. But understanding where your marketing spend works—and doesn’t —represents a key contributor to the success of OTA’s these days. Absolute must read.
  2. Tnooz reports “Google quietly adds instant booking for hotels, copying TripAdvisor.” Um… yeah. This ain’t over.
  3. HotelNewsNow highlights a great “Q&A: Accor’s Vivek Badrinath on distribution.” Thought-provoking.
  4. Here’s something undoubtedly true: HotelMarketing says “OTA consolidation bad news for hotels.” Yep.
  5. Another Tnooz article outlines “Everything you need to know about Demand Generation for hotels.” Very good read, though I much prefer this “cheat sheet to drive direct business” from HotelNewsNow. To be perfectly fair, I might be biased given that I wrote the second piece. Here’s an idea for you: Read ’em both and decide for yourself.
  6. For a couple last distribution focused pieces, be sure to check out this Tnooz article: “TripAdvisor peers into the mouth of the travel transaction funnel;” and these “6 Super Hotel Distribution Strategy Posts” from our Hospitality Marketing Link Digest series.
  7. TechCrunch goes “Hands On With HotelTonight’s New Concierge Service, Aces” and, generally, likes it. Items like this make me ask “How Safe Are Independent Hotels from Airbnb?” and “Are Hotel Brands Doomed?” In both cases, you have room to win, but only if you act now.
  8. Finally, you won’t want to miss these “15 Key Travel Marketing Posts of 2015 (So Far),” a fine way to round out the week.

Want more to get you through the rest of this weekend and the week ahead? Be sure to check out these “5 Amazing Mobile Hotel Marketing Stories,” a great set of “8 Exceptional Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest,” a terrific round-up of “7 Remarkable Posts about Mobile Marketing in Travel” and these “7 Brilliant Insights into Mobile Travel E-commerce” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

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July 17, 2015

11 Exceptional E-commerce Entries For You to Enjoy: E-commerce Link Digest

July 17, 2015 | By | No Comments

11 exceptional e-commerce entries for you to enjoyThis summer’s world tour finds me in Paris, the city of lights, this week, Big Thinkers, so I hope you won’t mind if I skip any setup and simply present these 11 exceptional e-commerce entries for you to enjoy. So, um… enjoy:

  1. On the mobile front, WIRED wrote, “Microsoft Thinks the Smartphone Is Over. It’s Wrong.” They’re right.
  2. Mobile Commerce Daily explains “Why a mobile loyalty program is imperative when selling to millennials” and says “Virgin Hotels turns mobile into shoppable Gap closet for guests.” Such a good idea.
  3. The Future of Commerce asks, “Is your brand still stranded on Mobile Island?” Good question.
  4. Thinks rounded up “The Top 15 Digital Marketing and E-commerce Posts of 2015 (So Far),” which is definitely worth checking out.
  5. Marketing Charts asks an incredibly important question, “Which Digital Tools Impact Online Shoppers?”
  6. Mobile Commerce Daily also notes, “Apple Pay’s launch in Britain advances mobile payments in mature market.”
  7. eMarketer asks, and answers, “What Are 2015 High School Grads Glued to This Summer? YouTube.” Very true. We’d looked at this topic a bit in Episode 127 of Thinks Out Loud, which said, “2015’s Top Digital Trend: Online Video Arrives.”
  8. On the visual trends front, Mobile Marketer has an interesting question, asking, “Are Snapchat, Facebook putting too big a focus on brands?” What do you think?
  9. Speaking of trends, Quartz suggests that “Online food delivery ordering is about to overtake phone ordering in the US.”
  10. And while we’re talking about trends, eMarketer states that when it comes to “Apparel Retailers and Ecommerce: Direct Marketers Dominate.” Clearly an opportunity here for retail brands.
  11. Finally, while we’re talking about trends, don’t miss Episode 125 of Thinks Out Loud, “Breaking Down the Mary Meeker 2015 Internet Trends Report” and these “9 Killer Posts Featuring This Year’s Key Digital Marketing Trends” from our ongoing E-commerce Link Digest series. Outstanding stuff.

And, if you like this week’s list, why not check out other entries from our E-commerce Link Digest series, including these “9 Mind-Blowing Mobile and Social Commerce Posts,” these “11 Excellent E-Commerce Entries from the Past Week,” these “10 Damn-Good Digital Marketing Posts,” and this set of “6 Major Stories About Millennials and Mobile Commerce”?

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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July 16, 2015

Three Quick Business-Building Tips That Don’t Involve Google

July 16, 2015 | By | No Comments

Three tips to grow your business that don't involve GoogleWhat do email, social, and channel partner apps all have in common? They’re among the best ways you can grow your traffic—and your business— without Google, as I point out in my latest Biznology post. Here’s a quick excerpt:

“I debated whether to include channel partners in this list at all. For one thing, you use search, social, and email specifically to avoid using channel partners. And, let’s be fair, not all “partners” always actively work in your best interest.

That said, many channel partners have had great success in driving app adoption amongst customers, and may prove a valuable way to drive revenues and sales for your business. Just be sure that the ones you’re choosing work as a true partner and not in competition with your own direct efforts.

The best way to distribute your products or services via a channel partners’ app is an exceedingly complicated topic, well beyond the scope of this simple post. However, there are a few questions you should consider to help select appropriate partners to work with. Ask yourself:

  1. Can this partner reach a customer I can’t?
  2. Can they do that at a reasonable cost?
  3. Do they provide access to the end-consumer’s data? (So you can continue to build your list and decrease your dependence on partners overall)”

I think you’ll really enjoy the whole post, including entries on email and social—as well as a special bonus tip, too—so be sure to check it out on Biznology today.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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July 15, 2015

Why Millennials Drive E-commerce Growth – Thinks Out Loud Episode 129

July 15, 2015 | By | No Comments

Millennials drive e-commerce growth: Young couple shopping on mobile

Why Millennials Drive E-commerce Growth – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 8s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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July 14, 2015

Key Revenue Levers Driving Profitability (Presentation) – Travel Tuesday

July 14, 2015 | By | No Comments

I was thrilled to join a fantastic group of hotel marketers, revenue managers, and hospitality strategists at HITEC last month to talk about key revenue levers driving profitability and shaping strategy for hotel marketers and revenue managers. The emerging practice of putting more focus on revenue strategy than the more traditional revenue management created a lively discussion among the panelists and attendees. I thought you might enjoy reviewing the slides to see what all we talked about. Enjoy:

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

July 13, 2015

What Microsoft Can—and Can’t—Teach Us About Mobile.

July 13, 2015 | By | No Comments

What Microsoft can teach us about mobileThere’s a weird story out right now about how Microsoft is moving away from the smartphone. It seems that the software giant expects that, at a minimum, it can’t compete in the mobile space effectively. There is also some evidence to suggest that they are putting lots of emphasis around wearables and large form factor input device such as its Surface product. So what can Microsoft’s shift in strategy teach us about mobile? For instance, does this mean you should ignore mobile too?

Don’t make me laugh.

Mobile will continue to grow as one of the most important tools for your business over the next five years. No doubt about it. One major reason is that Millennials live on mobile.

As our old friend Linda Bustos says over and GetElastic,

“Millennials draw no practical distinction between online and offline. Growing up with tech, millennials don’t see a difference between online and offline “channels.” They expect technology to extend into the physical world, with information and purchase capabilities at their fingertips.”

They use mobile to stay in touch with their family and friends and fans and followers, all day every day. There is data suggests some 90% of all Millennials sleep with their phones. Um… yeah. That sounds like a tool your customers are giving up on soon.

I’ve mentioned this before. Quite simply, your customers don’t go online; they are online. Your customers will no more give up mobile then you will give up breathing. Microsoft is in the business of selling software, services, and devices. Don’t confuse their shift in product strategy with an overall shift in customer behavior. So even if Microsoft moves away from the smartphone, there’s no way you should. Choosing to do otherwise, would be downright weird.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

July 7, 2015

The Top 15 Digital Marketing and E-commerce Posts of 2015 (So Far)

July 7, 2015 | By | No Comments

The Top 15 Digital Marketing and E-commerce Posts of 2015 (So Far)Um… have you checked your calendar lately? Somehow, we’ve made it halfway through 2015. That happened quickly, didn’t it? Before we head into the back half of the year, how about we take a moment to review the top 15 digital marketing and e-commerce posts of 2015 (so far) and get ready for the rest of the best year ever? Enjoy:

  1. Leading off is the biggest post of the year, by far (so far), “The Big Lie About Mobile Commerce Everyone’s Telling Right Now.” Great read. Well worth your time.
  2. These “5 Key E-commerce Ideas to Kick Off the New Year Right” from our regular E-commerce Link Digest series kicks off an impressive run for the Link Digest series — 3 of the top 5, and 4 of the top 15 overall.
  3. Given that I just mentioned the popularity of the Link Digest series, these “8 Amazing Social, Mobile, Millennial Marketing and E-Commerce Posts” shouldn’t come as a surprise here at #3.
  4. These “8 Must-Read Posts Connecting Content, Search and Mobile Commerce” — again, from the E-commerce Link Digest series — offers terrific insights here at #4.
  5. Rounding out the first five is this post, “Mobile Will Disrupt Your Industry: 3 Ways to Protect Your Business.” Definitely worth a read.
  6. Another Link Digest entry, this one a collection of “10 Must-Read E-Commerce, Search, and Mobile Posts” kicks off the next set of five posts here in the Top 15 of 2015 (so far, anyway).
  7. A really important post from very early in the year asks, “How Big Will E-commerce Be in 2015?” As you probably guessed: Big. But read the whole post all the same.
  8. Another key question enters the list here at #8 and asks, “Are You Still Making This Major Email Marketing Mistake?” Curious what that mistake is? Check out the post to find out.
  9. Want to hear a secret? Be sure to check out “The Big Secret About E-commerce” for yourself.
  10. Payments — especially mobile payments — play a huge role in the future of e-commerce. This post, “What’s Up With Google’s Latest Mobile Wallet Move?” (along with companion pieces, “What Amazon’s Mobile Wallet Failure Can Teach You” and “Google’s Mobile Buy Button: Should You Buy In?”) help illustrate the reasons you need to pay attention to this important topic.
  11. Our weekly e-commerce and digital strategy podcast, Thinks Out Loud, examines a wide array of topics. Episode 116, for instance, looked at “Why Millennials Matter” and is definitely worth a listen.
  12. OK, we’re in the home stretch now, with just five more posts to go. So you won’t want to miss this post that explores “Why Mobile Changes Everything—and Nothing At All.” Great stuff
  13. Building on that theme, a post from earlier this year says, “We’ve Reached Another Mobile and Millennial Milestone” and, more importantly, explains what that milestone means to your business.
  14. This post, which breaks down “The Coming Massive Mobile Disruption,” rounds-out the mini-run of mobile commerce focused entries.
  15. And, last — but by no means least — comes another Thinks Out Loud episode. This one asks, “Is Customer Experience the Future of E-commerce?” Spoiler alert: Yes. But the devil is in the details, so be sure to check out the whole episode, as well as all our past episodes of Thinks Out Loud too.

As ever, folks, thanks for reading. I really appreciate it. While you’re catching up on these past posts, you might also enjoy these 4 Keys to Executing On Digital and this presentation on Putting Digital to Work: 4 Key Actions to Drive Digital Transformation. Don’t forget that you can sign up for our free newsletter to stay in touch with the latest e-commerce and digital strategy information and insights every day.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

July 2, 2015

2015’s Top Digital Trend: Online Video Arrives: Thinks Out Loud Episode 127

July 2, 2015 | By | No Comments

2015's top trend: Digital video arrives

2015’s Top Digital Marketing Trend: Online Video Arrives – Headlines and Show Notes

As promised, here are the slides from the Mary Meeker 2015 Internet Trends Report:

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 16m 06s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

June 17, 2015

What Disruption Means: Thinks Out Loud Episode 126

June 17, 2015 | By | No Comments

What does disruption really mean for your business?

What Disruption Means – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 17m 32s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below: