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Tim Peter Thinks

Tim Peter

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September 21, 2016

Digital Transformation: A Brief Introduction (Thinks Out Loud Episode 178)

September 21, 2016 | By | No Comments

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Digital Transformation: A Brief Introduction (Thinks Out Loud Episode 178): Woman trying digital experience

Digital Transformation: A Brief Introduction (Thinks Out Loud Episode 178) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 24s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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September 16, 2016

10 Terrific E-commerce and Digital Customer Experience Insights: E-commerce Link Digest

September 16, 2016 | By | No Comments

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10 Terrific E-commerce and Digital Customer Experience Insights: Woman checking out at store with mobile

Howdy, Big Thinkers! No fancy setup this week. Instead just a quick list of 10 terrific e-commerce and digital customer experience insights to carry you through the weekend. Enjoy:

  1. A recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, looked at “What Amazon’s Jeff Bezos Can Teach You About Digital Marketing.” Which, to be fair, is mostly about disruption. As Bezos once famously said, “Your margin is my opportunity.” The key is to ensure he doesn’t disrupt you.
  2. While we’re talking about Amazon, Business Insider reported that “Amazon Plans to Open up to 100 Pop-Up Stores in US Shopping Malls by Next Year” to shorten the time it takes to put products in their customers’ hands. This is a really big deal, actually, as it helps Amazon solve for the “last mile” and same-day delivery problem.
  3. And, on a highly-related note, the Wall Street Journal has a fascinating article that shows “E-Commerce Is a Boon for Rural America, but It Comes With a Price.” Very interesting read.
  4. One last Amazon story from Bloomberg says that “Amazon Wants Live Sports Streaming Rights.” This is likely a sign of how important Amazon consider Prime membership to its business since, according to GeekWire, “members spend $1,500 a year on average, compared to non-members who spend about $625 a year.” I’d be investing like crazy in content too.
  5. Shifting gears ever so slightly, Econsultancy has a great piece that asks “How Can Retailers Create More Engaging Mobile Experiences In-Store?” Very well worth your time.
  6. Speaking of customer experience, McKinsey created “The CEO Guide to Customer Experience” that you’ll want to check out — and that you’ll want to share with your CEO.
  7. Continuing with this theme, another recent episode of Thinks Out Loud asked “Is Customer Experience the Future of E-commerce?” The quick answer is “yes,” but be sure to give a listen to the whole thing to see how it applies in your world.
  8. Of course, getting customer experience right takes some work. As CMS Wire just said “Digital Customer Experience Isn’t Child’s Play. Just Ask Lego.” Good stuff.
  9. Another Thinks Out Loud episode explained “How to Connect Customer Data and Customer Experience” in some detail. Be sure to give it a listen.
  10. Finally, let’s wrap up this list of 10 terrific e-commerce and digital customer experience insights with one last Thinks Out Loud entry on this same topic claimed “The Future of Digital Arrived Last Week.” Why not give it a listen to see what that means for you?

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

September 15, 2016

The Future of Digital Arrived Last Week (Thinks Out Loud Episode 177)

September 15, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


The Future of Digital Arrived Last Week (Thinks Out Loud Episode 177): Woman wearing wireless headphones

The Future of Digital Arrived Last Week (Thinks Out Loud Episode 177) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 19s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

September 7, 2016

Content Marketing is a Powerful Hammer But Not Everything’s a Nail (Thinks Out Loud Episode 176)

September 7, 2016 | By | No Comments

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Content Marketing is a Powerful Hammer But Not Everything is a Nail: Man holding a large hammer

Content Marketing is a Powerful Hammer But Not Everything’s a Nail (Thinks Out Loud Episode 176) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 36s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

August 24, 2016

Is It Time for Your Website to Die? (Thinks Out Loud Episode 175)

August 24, 2016 | By | No Comments

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Is it time for your website to die? Grave marker for company website

Is It Time for Your Website to Die? (Thinks Out Loud Episode 175) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 34s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

August 19, 2016

9 Necessary Marketing and E-commerce Insights: E-commerce Link Digest

August 19, 2016 | By | No Comments

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9 Necessary Marketing and E-commerce Insights: E-commerce Link DigestI don’t know about you Big Thinkers, but I’m looking forward to enjoying the weekend this week. Hope you are too. Here are 9 necessary marketing and e-commerce insights to get you through until next week. Enjoy:

  1. The Wall Street Journal offers this repot, “Chip Card Nightmares? Help Is on the Way.” Can’t come soon enough. As I’d mentioned on Twitter, “Pro-tip: Making it complicated for customers to figure out how to hand you their money is not a good idea.” Seriously. This was my experience at CVS the other day: Confusing credit card scanner at checkout Helpful? Not at all. We’ve taken something that used to be easy and made it much more difficult.
  2. While I still say the answer to the question “Will E-commerce Kill Retail?” is “no,” clearly, anything that makes retail more cumbersome while digital gets easier isn’t good for traditional retailers.
  3. Before we move away from the payments discussion, you might want to check out this look at “Why Mobile Payments Will Rule” and “Why I’m Bullish on Mobile Payments and Messaging” as well as these “11 Excellent E-commerce and Mobile Payment Entries” from the E-commerce Link Digest series.
  4. Sticking with e-commerce for a bit, Marketing Charts highlighted “The US Companies With the Best – and Worst – Web Experience Ratings.” The bottom of the list should shock almost no one, but there are great lessons to be learned from those at the top.
  5. While we’re talking about experience, it might be a good time to remind you, “In Digital, Don’t Be Your Own Worst Enemy” from our e-commerce and digital strategy podcast, Thinks Out Loud.
  6. Shifting gears, Stephen Baldwin at Social Media Today — not the actor, I trust — collected this list of “5 Social Media Marketing Trends for Summer 2016.” Well worth your time, especially since, as Marketing Charts points out, “Almost 1 in 5 Americans Visit A Company Page on Facebook Every Day.”
  7. Cision rounded-up an excellent list of the “Top 100 Sites for Marketers.” Allow my to contribute a hearty endorsement of that list.
  8. Speaking of round-ups, don’t miss these “11 Exceptional E-commerce Insights: The Top Posts of Summer, 2016” and these “8 Excellent E-commerce and Digital Strategy Insights” from the E-commerce Link Digest series.
  9. Finally, wondering “How Can You Succeed at Digital Marketing Next Year? These 17 Great Posts Offer Answers.” Good stuff to round-out this week’s list.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

August 16, 2016

What Business Is Airbnb In? Hotels? Or Hospitality?

August 16, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


Hotel business or hospitality business: Millennial woman helping guest check-inJoe Gebbia, co-founder and chief product officer of Airbnb, claims they’re not in the hotel business. Instead, the company sells “trust,” mostly in the form of customer experience. Here’s co-founder and chief product officer Joe Gebbia in Skift:

“We didn’t come up with anything new: Hospitality has been around forever, and there were many websites like ours. Why did ours eventually take off? Luck and timing aside, what I’ve learned is we can understand the components of trust and design for that. Trust is still, and will always be, the foundation of our company, and one of my main objectives has been to find new ways to understand and innovate all aspects of trust in our service, our company and our community.”

Now, undermining that argument, they’ve built a hotel in Yoshino, Japan. While Airbnb insists the property isn’t a hotel, Business Insider nails it:

“It’s a commercial property, staffed by locals, and tourists visiting the area pay to rent rooms. A hotel is exactly what it is.”

Gebbia tries to brush this away, telling Skift, “The Yoshino Cedar House is owned by the town of Yoshino, just as all Airbnb listings are owned by the hosts.”

Um… okay. Marriott doesn’t own the property I’m sitting in either. That doesn’t mean it’s not a hotel. I worked for Wyndham Hotel Group and The Leading Hotels of the World for over a decade. Neither owned a single property. They each were — and remain — “hotel companies” (I believe Wyndham now owns two properties; when compared with their roughly 7,700 franchised hotels, that really won’t undermine my point).

But here’s the thing. Gebbia’s telling the truth.

We’re seeing lots of change in the industry, largely driven by technology — or more appropriately, by consumer adoption of technology. You’re feeling the effects of that change every day, whether in operations, marketing, distribution, revenue management, what-have-you. Change happens. Get over it.

What hasn’t changed is what your guest needs. Now, I don’t mean “what guests need” in terms of amenities or destinations. Like any fashion, those change all the time. But guests will always require:

  • Hospitality
  • Service
  • Experience
  • Trust

Where’s Airbnb placing its focus? Hospitality. Service. Experience. Trust. As Gebbia said, “We didn’t come up with anything new: Hospitality has been around forever…”

The problem we often have in this industry comes down to verbiage. Airbnb may not be a hotel company, but they’re certainly a hospitality company.

So the question is, which business are you in? The “hotel” business? Or the “hospitality” business? Getting the answer to that question matters. Because as Airbnb keeps proving every day, only one of them has a future.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

August 15, 2016

How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers

August 15, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer AnswersAre you starting to get ready for next year? Not sure what you need to ensure success in your digital marketing? Well, these 17 great posts can help you succeed at digital marketing next year. Enjoy:

  1. ChiefMarketer explains “Why CMO is the Hardest Job in Tech,” noting in particular the challenges of keeping up with trends.
  2. To help, you might enjoy taking a look at “What the Future of Marketing Might Look Like” from a recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast.
  3. You can gain additional insights from another recent podcast episode that explored “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide.”
  4. Finding the right talent for your marketing team continues to represent a critical challenge, as eMarketer found noting, “Marketers Struggle to Balance Marketing Technology Tools and Talent.”
  5. Marketing Charts helps answer that question with a chart that asks, “As Marketing Complexity Rises, Where Are Marketers’ Biggest Digital Gaps?” User experience and and e-commerce are at the top of the list… which helps explain why we put so much focus on those critical areas among our services.
  6. CMO.com found that, quite simply, “Nobody Is Comfortable With Digital Media.” But it doesn’t need to be that way. Again, our look at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” can help.
  7. While we’re talking about top trends, consider we asked, “Is Execution the New Innovation?” and found that generally, the answer is “Yes.” Give a listen to the whole thing to see how you can leverage that to your advantage in the coming year.
  8. Robert Allen highlighted a chart that looks at “How Marketing Budgets Are Shifting in 2016.” Big takeaway, most respondents said their budgets were holding steady but moving a much larger share of budget towards digital.
  9. That seems to make sense, especially when combined with MarketingProf’s look at “How Business Leaders View Digital Marketing.” Given that most see digital as only “somewhat successful,” the key is to tie your efforts to business results and to make sure you’re talking your business leader’s language when pitching new initiatives — or funding existing ones, for that matter.
  10. While we’re on the topic of budgets, eMarketer found that “US Marketers Plan to Invest More in Loyalty Programs by 2017.”
  11. In a highly-useful and related infographic, SocialMediaToday showed “The State of Digital Marketing 2016.”
  12. These thoughts on “What Amazon’s Jeff Bezos Can Teach You About Digital Marketing” from Thinks Out Loud offer some additional insights along those same lines.
  13. Video represents another key opportunity for your digital success, with Niemen Labs quoting Nicola Mendelsohn, Facebook’s vice president for Europe, the Middle East, and Africa as saying “Your News Feed will likely be ‘all video’ in five years” while CMO.com states flatly that “Mobile Video is a Marketing Necessity, Not a Luxury.”
  14. In a similarly bold statement, Benedict Evans asserts that “Video is the new HTML.” We agree, stating that you have to “Make Room For Mobile Video” and including it among 2016’s top trends.
  15. Joel Comm hammers that same message over on Inc., saying that you “Ignore the Live Video Revolution at Your Own Peril.”
  16. The folks over at iMedia Connection put together a group of “13 Ways to Shift to a Data-Driven Marketing Approach” that you’ll want to check out and you’ll likely also enjoy these set of “11 Data-Driven Marketing Insights to Start Your Week Off Right.”
  17. Finally, you’ll definitely want to set yourself up for future success by reviewing these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far).” You’ll be glad you did.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

August 14, 2016

10 Great Hotel Direct and OTA Distribution Posts: Hospitality Marketing Link Digest

August 14, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


10 Great Hotel Direct and OTA Distribution Posts: Hospitality Marketing Link DigestHowdy, Big Thinkers! Super hot here in the wilds of New Jersey today, so I’m going to skip the setup and get you straight to this collection of these 10 great hotel direct and OTA distribution posts from the past week. Enjoy:

  1. Leading off, we’ve got these “3 Myths About Hotel Direct Revenue You Must Stop Believing” for you. Great stuff.
  2. You also won’t want to miss these “8 Outstanding Insights: the Top Travel Marketing Posts of Summer, 2016.” Definitely worth your time.
  3. One of the reasons you’ll want to pay attention to the tips outlined above comes from Business Travel News, who report that “Hotel Occupancy Flattens Across Global Regions.” It seems like the good ol’ days are starting to come to an end. Most of the RevPAR growth in the past year has come more from rate than occupancy. While that’s a good way to gain growth, it’s also a sign that demand for rooms is beginning to fall, the supply of rooms is increasing, or, most likely, a bit of both. Definitely time to get ready for a tougher market ahead.
  4. Inc. Magazine looks at “3 Travel Hacks Millennials Use and You Should Too.” Interesting insight into how millennials — and many consumers, really — actually shop for travel and well worth your time.
  5. In other less-welcome news, HotelMarketing says that “In Search of Hotels, More Travelers Turn To OTAs Than Hotel Websites.” That’s not great, really.
  6. EyeForTravel looks at “OTAs vs Hotels: Why ‘An Old and Tired Story’ Keeps Running.” Well, for starters, there’s things like this: “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.” Though, I suppose, we also ought to consider “A Fair and Balanced Look at Balancing Direct and OTA Business” too. OTA’s have their role to play in your distribution strategy. It’s your job to ensure you use them correctly.
  7. Before moving on, Director in the UK explains how “Booking.com Envisions the Future of Travel.” Absolutely something you should check out, if for no other reason than “know your competition.”
  8. And on a highly related note, TheStreet says “Here’s Why TripAdvisor Is Becoming the Facebook of Online Travel” that you should take a look at too.
  9. If you’re looking to grow your direct business, these “5 Helpful Hospitality Marketing Stories for You” from our Hospitality Marketing Link Digest are worth a look.
  10. And, finally, pay attention to these “Four Key Elements of Modern Hospitality Marketing” to help you reach and attract more guests to your hotel. You’ll be glad you did.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

August 10, 2016

In Digital, Don’t Be Your Own Worst Enemy (Thinks Out Loud Episode 174)

August 10, 2016 | By | No Comments

In Digital, Don't Be Your Own Worst Enemy (Thinks Out Loud Episode 174): Enemies sitting side by side

In Digital, Don’t Be Your Own Worst Enemy (Thinks Out Loud Episode 174) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 29s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.