Image Image Image Image Image Image Image Image Image

Tim Peter Thinks

Tim Peter

By

September 25, 2016

5 Fast Travel Distribution and Digital Marketing Insights: Hospitality Marketing Link Digest

September 25, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


5 Fast Travel Distribution and Digital Marketing Insights: Looking at travel marketing and distribution¡ Hola, Big Thinkers! No setup this week. Instead we’re just going to get you right into this outstanding list of 5 fast travel distribution and digital marketing insights. Enjoy:

  1. Kevin May at Tnooz wrote that a recent “TripAdvisor Redesign Puts Activities Front and Center Alongside Hotels” (OK, technically Kevin wrote “centre,” but we “fixed” that ;). This follow’s Airbnb’s moves to place more emphasis on activities, which looks like the latest trend in digital travel marketing. Of course, since it’s part of Hospitality Marketing 101 to “sell the destination first,” it’s tough to call this a “new” trend.
  2. Speaking of trends, mind you, don’t miss these “10 Great Hotel Direct and OTA Distribution Posts” from the ongoing Hospitality Marketing Link Digest series.
  3. Matthew Barker from I&ITravelMedia has a great post over on Tnooz that says “Travel Marketing Is More Frustrating Than Ever”. Matthew had an entertaining back and forth with our own Tim Peter that we’ll recap later this week for our Travel Tuesday post, but along the way we learned that Matthew originally titled his post “Travel Marketing is a Bitch” over on Medium. It seems Tnooz “fixed” that, too. 😉
  4. EyeForTravel looked at “Why Red Lion-Expedia-Marriott Raises Some Curious Questions” that’s well worth checking out.
  5. And, finally, you can wrap up this list of 5 fast travel distribution and digital marketing insights with these recaps of “8 Exceptional E-commerce and Distribution Insights” and “6 Quick Hotel Distribution and Digital Marketing Insights,” also from the Hospitality Marketing Link Digest series.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

September 18, 2016

8 Exceptional E-commerce and Distribution Insights: Hospitality Marketing Link Digest

September 18, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


8 Exceptional E-commerce and Distribution Insights: Hospitality Marketing Link Digest

Howdy, Big Thinkers! Hope you don’t mind if we skip the setup this week and instead just get you right to this list of 8 exceptional e-commerce and distribution insights. Enjoy:

  1. Leading off, we’ve got this list of 8 Exceptional Hospitality Digital Marketing Posts from last week’s Hospitality Marketing Link Digest for you.
  2. SiteMinder outlined “3 Keys to an Effective Hotel Distribution Strategy” that works as an excellent companion to this list of “4 Tips to Build Your E-commerce and Distribution Plans.”
  3. Ryan Solutions says that, “When It Comes to Mobile Email Opens, What a (Huge) Difference Two Years Make.”
  4. HotelMarketing.com notes that “With Occupancy High, Hotels Seek to Avoid Online Booking Services.” Good advice. And a reminder of this “Fair and Balanced Look at Balancing Direct and OTA Business” that you’ll really want to check out.
  5. Tnooz offers up “A Few Stats on the State of Digital Travel Marketing” along with some excellent insights on what those stats mean for your property.
  6. Here on Thinks, we took a look at “How to Take Charge of Your Distribution Strategy” and “Why Developing Your Distribution Strategy Matters for your Hotel” for you.
  7. We also collected these “8 Outstanding Lessons from the 2016 HSMAI Digital Marketing Strategy Conference” that you’ll want to check out.
  8. And, finally, let’s round out this week’s collection of 8 exceptional e-commerce and distribution insights with some video. Milestone Internet Marketing put up a whole bunch of videos from its 2016 Digital Marketing Conference. While it doesn’t appear to be embeddable, scroll down on the link to watch our own Tim Peter in Milestone’s “Up Close and Personal with Hospitality Industry Experts” panel. Great stuff from Tim and fellow panelist Robert Cole.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

September 12, 2016

8 Exceptional Hospitality Digital Marketing Posts: Hospitality Marketing Link Digest

September 12, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


8 Exceptional Hospitality Digital Marketing Posts: Hospitality Marketing Link DigestHowdy, Big Thinkers! Hope you don’t mind if we skip any fancy setup this week and instead just offer up this list of 8 exceptional hospitality digital marketing posts as this week’s Hospitality Marketing Link Digest. Enjoy:

  1. Leonardo offered up some great tips for “How to Make a Great Hotel Video on a Shoestring Budget” that are really worthwhile.
  2. While we’re on the topic of video for hotels, I really can’t recommend enough Flip.to’s recent post, “Behind the Screen: Finding Our Voice in Video” that offers outstanding tips if you’re getting started with video.
  3. This round-up of “6 Quick Hotel Distribution and Digital Marketing Insights” from the Hospitality Marketing Link Digest series offers some great tips for improving your business next year.
  4. Tnooz revealed “A Few Stats on the State of Digital Travel Marketing” that you’ll want to check out. My personal favorite? That 65% of respondents in a recent poll now find social media as an effective tool for driving customer acquisition, which underscores the point I made when I asked, “Is Social a Waste of Time for Hotel Marketers?”
  5. On a somewhat related note, I was thrilled to speak with Duetto a few weeks back about “The Promise of Digital Marketing for Hotels” a few weeks back that’s especially worth reading as you head into budget season.
  6. Speaking of things you’ll want to know for budget season, HSMAI’s Digital Marketing Council rounded-up a great set of “8 Essentials Every GM Needs to Know About Digital Marketing Today.” Great stuff.
  7. Continuing the budget season theme, you’ll definitely want to check out this look at “OTA’s vs. Chain Brands: Expedia Comes Out Swinging” as you choose the channels you’ll use to drive revenue in the coming year.
  8. And, finally, let’s close out this week’s Hospitality Marketing Link Digest with this round-up of “10 Great Hotel Direct and OTA Distribution Posts” to keep the party rolling.

By the way, if you’re in the New York City area on September 13, Tim Peter of Tim Peter & Associates will be joining Cindy Estis Green of Kalibri Labs and Calvin Anderson of Duetto Research to discuss Using Your Own Data at HSMAI NYC’s September breakfast meeting. You can register here if you’re available to attend. You won’t want to miss this one.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

September 4, 2016

6 Quick Hotel Distribution and Digital Marketing Insights: Hospitality Marketing Link Digest

September 4, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


6 Quick Hotel Distribution and Digital Marketing Insights: Hospitality Marketing Link DigestHey, Big Thinkers! Hope you’re having a fantastic holiday weekend. When you start prepping for the beginning of the week, how about you take a few moments and review these 6 quick hotel distribution and digital marketing insights for this week’s Hospitality Marketing Link Digest. Enjoy:

  1. We collected this list of “10 Great Hotel Direct and OTA Distribution Posts” as part of the Hospitality Marketing Link Digest series a couple weeks ago that’s absolutely worth checking out as you prep for your 2017 planning.
  2. While we’re talking about distribution, Kiran Sunny over on HospitalityNet looked at “Distribution vs Profitability and The Future of Hotel Revenue Management.” Great read.
  3. Continuing the theme of distribution and (ideally) driving direct reservations, EyeForTravel reports that “IHG Puts Digital, Direct Bookings and Loyalty First” and offers some excellent insights on how to do the same for your property.
  4. Tnooz has a round-up of “A Few Stats on the State of Digital Travel Marketing” that you’ll want to review.
  5. Duetto interviewed our own Tim Peter on “The Promise of Digital Marketing for Hotels.” Great stuff, if we do say so.
  6. Finally, don’t miss these “5 Must-See Hotel Marketing Missives” also from the Hospitality Marketing Link Digest series to wrap up these 6 quick hotel distribution and digital marketing insights. Well worth your time.

By the way, if you’re in the New York City area on September 13, Tim Peter of Tim Peter & Associates will be joining Cindy Estis Green of Kalibri Labs and Calvin Anderson of Duetto Research to discuss Using Your Own Data at HSMAI NYC’s September breakfast meeting. You can register here if you’re available to attend. You won’t want to miss this one.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

August 28, 2016

7 Surprising Hotel Marketing Insights: Hospitality Marketing Link Digest

August 28, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


7 Surprising Hotel Marketing Insights: Hospitality Marketing Link DigestHey, Big Thinkers! Hope you’re having a fantastic late summer weekend, enjoying some quality time with friends and family. As you get ready for a big week ahead, be sure to check out these 7 surprising hotel marketing insights from the past week. Enjoy:

  1. Tnooz talks with the founders of ALICE, who think hotel operations could learn from innovation in other industries. (I’ve met with company founder Alex Shashou and agree they’re onto something here).This exchange highlights their point of view on why service matters brilliantly:

    “Alex: Have you ever given a TripAdvisor review?
    Tnooz: Yup.
    Alex: Did you write about your booking experience?
    Tnooz: No, I wrote about the service at the property.”

  2. Fox News makes its first appearance here in the Link Digest, asking “Are Travelers Losing the Hotel Booking Wars?” Um… yes. Yes, they are.
  3. Why are travelers losing the hotel booking wars? Well, for starters check out “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.”
  4. If you want to help travelers win instead — to say nothing of your property — be sure to check out these “3 Myths About Hotel Direct Revenue You Must Stop Believing.”
  5. You’re not just competing with OTA’s anymore, of course. According to HotelMarketing.com, “Airbnb Is On Pace to Become World’s 4th Largest Online Travel Company.” That’s worth paying attention to as we go forward.
  6. Speaking of Airbnb, this recent post asks “What Business Is Airbnb In? Hotels? Or Hospitality?” Check it out when you get a chance to see why that matters for your property.
  7. Finally, don’t miss these “8 Outstanding Insights: the Top Travel Marketing Posts of Summer, 2016” and these “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)” for more insights to help you manage your business heading into fall.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

August 21, 2016

5 Must-See Hotel Marketing Missives: Hospitality Marketing Link Digest

August 21, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


5 must-see hotel marketing missives: Man shopping for hotel onlineHope you’ve had a great weekend, Big Thinkers. To get you ready for a big week ahead, we’ve collected this set of 5 must-see hotel marketing missives from the past week. Enjoy:

  1. Leading off, Julie Sickel from Business Travel News warns us that “Hotel Occupancy Flattens Across Global Regions.” We’ve been living in “the good old days” for the last year or two. Looks like that’s coming to an end as the business cycle softens.
  2. Given that reality, you might want to see EyeForTravel’s piece that looked at “OTAs vs Hotels: Why ‘An Old and Tired Story’ Keeps Running” as well as these “10 Great Hotel Direct and OTA Distribution Posts” from the Hospitality Marketing Link Digest series.
  3. These “5 Helpful Hospitality Marketing Stories for You” and this set of “10 Terrific Travel Marketing Posts from the Past Week” from the Hospitality Marketing Link Digest series also offer terrific insights into improving your direct business.
  4. Of course, if you want more direct business, you should avoid the “Hotel Website Design and Usability: Top 10 Mistakes” that Vikram Singh outlined over on Hospitality Net.
  5. Finally, this round-up of “8 Outstanding Insights: the Top Travel Marketing Posts of Summer, 2016” and these “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)” will help you get ready to drive more direct business, regardless of what happens to demand overall. Great stuff, well worth your time.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

August 16, 2016

What Business Is Airbnb In? Hotels? Or Hospitality?

August 16, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


Hotel business or hospitality business: Millennial woman helping guest check-inJoe Gebbia, co-founder and chief product officer of Airbnb, claims they’re not in the hotel business. Instead, the company sells “trust,” mostly in the form of customer experience. Here’s co-founder and chief product officer Joe Gebbia in Skift:

“We didn’t come up with anything new: Hospitality has been around forever, and there were many websites like ours. Why did ours eventually take off? Luck and timing aside, what I’ve learned is we can understand the components of trust and design for that. Trust is still, and will always be, the foundation of our company, and one of my main objectives has been to find new ways to understand and innovate all aspects of trust in our service, our company and our community.”

Now, undermining that argument, they’ve built a hotel in Yoshino, Japan. While Airbnb insists the property isn’t a hotel, Business Insider nails it:

“It’s a commercial property, staffed by locals, and tourists visiting the area pay to rent rooms. A hotel is exactly what it is.”

Gebbia tries to brush this away, telling Skift, “The Yoshino Cedar House is owned by the town of Yoshino, just as all Airbnb listings are owned by the hosts.”

Um… okay. Marriott doesn’t own the property I’m sitting in either. That doesn’t mean it’s not a hotel. I worked for Wyndham Hotel Group and The Leading Hotels of the World for over a decade. Neither owned a single property. They each were — and remain — “hotel companies” (I believe Wyndham now owns two properties; when compared with their roughly 7,700 franchised hotels, that really won’t undermine my point).

But here’s the thing. Gebbia’s telling the truth.

We’re seeing lots of change in the industry, largely driven by technology — or more appropriately, by consumer adoption of technology. You’re feeling the effects of that change every day, whether in operations, marketing, distribution, revenue management, what-have-you. Change happens. Get over it.

What hasn’t changed is what your guest needs. Now, I don’t mean “what guests need” in terms of amenities or destinations. Like any fashion, those change all the time. But guests will always require:

  • Hospitality
  • Service
  • Experience
  • Trust

Where’s Airbnb placing its focus? Hospitality. Service. Experience. Trust. As Gebbia said, “We didn’t come up with anything new: Hospitality has been around forever…”

The problem we often have in this industry comes down to verbiage. Airbnb may not be a hotel company, but they’re certainly a hospitality company.

So the question is, which business are you in? The “hotel” business? Or the “hospitality” business? Getting the answer to that question matters. Because as Airbnb keeps proving every day, only one of them has a future.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

August 14, 2016

10 Great Hotel Direct and OTA Distribution Posts: Hospitality Marketing Link Digest

August 14, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


10 Great Hotel Direct and OTA Distribution Posts: Hospitality Marketing Link DigestHowdy, Big Thinkers! Super hot here in the wilds of New Jersey today, so I’m going to skip the setup and get you straight to this collection of these 10 great hotel direct and OTA distribution posts from the past week. Enjoy:

  1. Leading off, we’ve got these “3 Myths About Hotel Direct Revenue You Must Stop Believing” for you. Great stuff.
  2. You also won’t want to miss these “8 Outstanding Insights: the Top Travel Marketing Posts of Summer, 2016.” Definitely worth your time.
  3. One of the reasons you’ll want to pay attention to the tips outlined above comes from Business Travel News, who report that “Hotel Occupancy Flattens Across Global Regions.” It seems like the good ol’ days are starting to come to an end. Most of the RevPAR growth in the past year has come more from rate than occupancy. While that’s a good way to gain growth, it’s also a sign that demand for rooms is beginning to fall, the supply of rooms is increasing, or, most likely, a bit of both. Definitely time to get ready for a tougher market ahead.
  4. Inc. Magazine looks at “3 Travel Hacks Millennials Use and You Should Too.” Interesting insight into how millennials — and many consumers, really — actually shop for travel and well worth your time.
  5. In other less-welcome news, HotelMarketing says that “In Search of Hotels, More Travelers Turn To OTAs Than Hotel Websites.” That’s not great, really.
  6. EyeForTravel looks at “OTAs vs Hotels: Why ‘An Old and Tired Story’ Keeps Running.” Well, for starters, there’s things like this: “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.” Though, I suppose, we also ought to consider “A Fair and Balanced Look at Balancing Direct and OTA Business” too. OTA’s have their role to play in your distribution strategy. It’s your job to ensure you use them correctly.
  7. Before moving on, Director in the UK explains how “Booking.com Envisions the Future of Travel.” Absolutely something you should check out, if for no other reason than “know your competition.”
  8. And on a highly related note, TheStreet says “Here’s Why TripAdvisor Is Becoming the Facebook of Online Travel” that you should take a look at too.
  9. If you’re looking to grow your direct business, these “5 Helpful Hospitality Marketing Stories for You” from our Hospitality Marketing Link Digest are worth a look.
  10. And, finally, pay attention to these “Four Key Elements of Modern Hospitality Marketing” to help you reach and attract more guests to your hotel. You’ll be glad you did.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

August 2, 2016

8 Outstanding Insights: the Top Travel Marketing Posts of Summer, 2016 (Travel Tuesday)

August 2, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


8 Outstanding Insights: the Top Travel Marketing Posts of Summer, 2016Hey, Big Thinkers! As with yesterday’s post, we’re rounding up the top posts from summer, this time putting our usual Travel Tuesday focus on the very best travel and hospitality marketing posts here on the blog. So, without further ado, spend a few minutes revisiting these 8 outstanding insights: the top travel marketing posts of summer, 2016. Enjoy:

  1. Leading off, we’ve got a round-up of “3 Myths of Hotel Direct Revenue You Must Stop Believing” for you. Great stuff.
  2. Another hugely popular post here on Thinks was our recap of “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far).”
  3. Up next, we come to a broad run of entries from the Hospitality Marketing Link Digest, starting with these “6 Super Summer Hotel Marketing and Distribution Tips” that your fellow Big Thinkers loved.
  4. Like that one? Well, then you’ll probably love this set of “10 Terrific Travel Marketing Posts from the Past Week.”
  5. Want even more? How about a collection of “7 Special Hotel Marketing Insights” from early in July for you.
  6. One last Hospitality Marketing Link Digest that got lots of traction this summer gathered up “5 Fantastic Travel Marketing Posts You’ll Want to See.” Really good stuff all around.
  7. Our own Tim Peter talked about how to “Cut Through the SEO Clutter: 5 Myths Explained” and “How Digital Marketers Deal With the Shifting Landscape” in two separate interviews with Hotel News Now.
  8. Finally, we’ll leave you with this video of the “This Week In Hospitality Digital Marketing HITEC Recap” where Tim hung out with a group of industry thought leaders to talk about what worked — and what didn’t — at the recent HITEC conference HFTP put on in New Orleans. Really worth a few minutes of your time.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

July 31, 2016

6 Spectacular Hospitality Marketing Insights: Hospitality Marketing Link Digest

July 31, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


6 Spectacular Hospitality Marketing Insights: Hospitality Marketing Link DigestHey, Big Thinkers. No big setup this week as we’re off enjoying the fantastic summer Sunday. But to kick off your week, don’t miss these 6 spectacular hospitality marketing insights. Enjoy:

  1. Tnooz outlined “Eight Tech Trends for the Travel Chief’s Watchlist” that you’ll really want to review.
  2. Meanwhile, Marketing Charts provided this “Sharing Economy: Travel and Finance Update” that’s important to pay attention to, especially if you find yourself asking “How Safe Are Independent Hotels from Airbnb?”
  3. Along with the other members of the This Week in Hospitality Marketing, we put together “This Week in Hospitality Marketing’s HITEC Round-Up and Recap” for you to watch. Good stuff.
  4. Adweek looked at “How Travel Writing Evolved Into Travel Blogging, and What Brands Get From Both” that also illustrates why, “For Travel Marketers, Content is Still King.”
  5. You also might want to remember that, when it comes to “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.”
  6. And, finally, don’t miss these “5 Fantastic Travel Marketing Insights” from the Hospitality Marketing Link Digest series to round out this collection of 6 spectacular hospitality marketing insights.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including: