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Tim Peter Thinks

Tim Peter

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November 13, 2016

6 Significant Travel Marketing Posts You Might Have Missed: Hospitality Marketing Link Digest

November 13, 2016 | By | No Comments

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6 Significant Travel Marketing Posts You Might Have Missed

Hey, Big Thinkers! Hope you’ve had an amazing week. Even though political headlines have dominated the past week’s news, it’s been a fascinating week on the travel digital marketing and distribution front too. To help you catch up with what you might have missed, here are 6 significant travel marketing posts you might have missed. Enjoy:

  1. You may have missed these “4 Fantastic Travel Marketing Insights” from last week’s Hospitality Marketing Link Digest that features brilliant insights from Tnooz about TripAdvisor’s latest traveler profiles, a recap of Leonardo’s recent Digital Marketing Summit, and more. Check it out when you have a moment.
  2. Skift published a terrific round-up on travel news stories, too, including “Google Surpasses Expedia and 14 Other Digital Trends This Week” that you won’t want to miss.
  3. Our own Tim Peter’s latest column for Hotel News Now encourages hotel marketers to “Focus on Channels That Drive Strong Business Results” — even better, it offers strong advice on how to do that successfully.
  4. Skift has an interview with “Facebook’s Head of Travel, Christine Warner, Who Reveals How Brands Are Winning on the Platform” that’s worth your time.
  5. While we’re on the topic of Facebook, it’s time again to ask “Is Social a Waste of Time for Hotel Marketers?” Spoiler: Um, no. But read the whole post to see why.
  6. Finally, let’s close out this week’s look at 6 significant travel marketing posts you might have missed with this collection of “5 Airbnb, Distribution, and Digital Dispatches” and these “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far).”

Hope you have a great week ahead!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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November 6, 2016

4 More Fantastic Travel Marketing Insights: Hospitality Marketing Link Digest

November 6, 2016 | By | No Comments

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4 More Fantastic Travel Marketing Insights: Hospitality Marketing Link Digest

Cheerio, Big Thinkers! Tim’s traveling in the UK this week, so we’re skipping the setup today to get you right into this set of 4 more fantastic travel marketing insights. Enjoy:

  1. Our friends over at Leonardo have this great look at “Inspiring Travelers: A Recap From Our Digital Marketing Summit” that you won’t want to miss. Pair it with these “8 Outstanding Insights: the Top Travel Marketing Posts of Summer, 2016” for even more digital travel marketing goodness.
  2. The incomparable Vikram Singh explains “BookingSuite: A Lesson in Direct Revenue Strategy” so, so well. Really important stuff. For more on revenue strategy, you might also want to check out slides from Tim’s recent talk, “Revenue Strategy: The High Cost of Ignoring Value”:
  3. Tnooz reported that “TripAdvisor Delves Into Traveller Types and Booking Trends,” which highlighted tons of useful information.
  4. And while we’re speaking about useful information, don’t miss these “5 Amazing Travel Marketing Insights from the Past Week” and this set of “10 Great Hotel Direct and OTA Distribution Posts” both from the Hospitality Marketing Link Digest series.

Hope you have a great week ahead!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

October 30, 2016

5 Airbnb, Distribution, and Digital Dispatches: Hospitality Marketing Link Digest

October 30, 2016 | By | No Comments

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5 Airbnb, distribution, and digital dispatches from the past week

Howdy, Big Thinkers! No big setup today. Just 5 fast Airbnb, distribution, and digital dispatches from the past week for your benefit. Enjoy:

  1. Well, the whole Airbnb situation is getting pretty ugly. As Skift reports, “Airbnb Loses New York Battle as Governor Signs New Law Aimed at Hosts.” According to sources in the article, since the law focuses on hosts instead of Airbnb, it may have a tough time in the courts. But we’re going to keep an eye on this one ’round here for its longer-term impacts of the alternative accommodations space.
  2. Of course, we’ve covered Airbnb — and other alternative accommodations providers like HomeAway, VRBO.com, etc. — for a while. You might find these past posts interesting:
  3. Shifting gears, now that we’re in the thick of budget season, it seems like a great time to revisit these “8 Outstanding Lessons from the 2016 HSMAI Digital Marketing Strategy Conference” as you plan for 2017.
  4. This is from a few weeks back, but you should definitely review this look at “Distribution vs Profitability: The Future of Hotel Revenue Management” as well as this recent presentation about “Revenue Strategy: The High Cost of Ignoring Value” from our own Tim Peter.
  5. Finally, how about we wrap up this week’s look at 5 Airbnb, distribution, and digital dispatches from the past week with these 6 Crucial Insights Into the Future of Travel Marketing from the Hospitality Marketing Link Digest series? Be sure to check out the whole set when you have a moment.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

October 23, 2016

5 Amazing Travel Marketing Insights from the Past Week: Hospitality Marketing Link Digest

October 23, 2016 | By | No Comments

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5 Amazing Travel Marketing Insights from the Past Week: Hospitality Marketing Link Digest

Hey, Big Thinkers! No big setup today. Just 5 amazing travel marketing insights from the past week for your benefit. Enjoy:

  1. Econsultancy looks at “Airbnb and How Its Customer Experience Is Revolutionizing the Travel Industry.” We’d looked at Airbnb quite a bit in last week’s round-up of “6 Crucial Insights Into the Future of Travel Marketing” but would recommend you look at these posts that ask “What Business Is Airbnb In? Hotels? Or Hospitality?” and “How Safe Are Independent Hotels from Airbnb?” in particular.
  2. Geekwire talked with Expedia CEO Dara Khosrowshahi about VR. And Dara said that “I think that VR can certainly play a part in your research in travel and your being inspired to go to amazing places on earth,” but when it comes to the actual travel experience, he went on to say “I hope it fails miserably because I want people to go places.” Clearly, we’ve noted our disagreements around Expedia’s Accelerator Program and overall role in hospitality in the past, but in this case, all we can say is, Amen, Dara.
  3. While we’re talking about VR, you might want to check out “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” when you get a moment.
  4. TrustYou takes a look at how to “Win Direct Bookings with Post-Stay Feedback” that’s well worth your time. Long-time readers know that we think of managing ratings, reviews, and customer feedback as “The Single Most Effective Way to Improve Your Brand’s Digital Marketing”. They also play a critical role in driving your overall revenue strategy, a topic our own Tim Peter covered in a recent presentation to HSMAI’s New York Chapter. You can review the slides from Tim’s talk here:
  5. Finally, let’s close out this week’s list of 5 amazing travel marketing insights from the past week with these “6 Quick Hotel Distribution and Digital Marketing Insights” from the Hospitality Marketing Link Digest series.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

October 16, 2016

6 Crucial Insights Into the Future of Travel Marketing: Hospitality Marketing Link Digest

October 16, 2016 | By | No Comments

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6 Crucial Insights Into the Future of Travel Marketing

Hey, Big Thinkers! Hope you’re having a great week and that you won’t mind if we skip any setup this week in favor of taking you straight to this round-up of 6 crucial insights into the future of travel marketing. Enjoy:

  1. Duetto’s Ed Watkins talked with Cindy Estis Green, CEO and co-founder of Kalibri Labs, about “The Rise of Hotel Metasearch and Its Effect on Distribution.” I agree with a number of Cindy’s conclusions (though I think the focus on “metasearch” as it’s commonly defined is overblown). But in particular think this is the key quote that many hospitality marketers must listen to: “A lot of it has to do with consumer demand. Everybody wants things on their mobile devices.” As Bill Hunt has said, “Customers are the ultimate disruptors.”
  2. You can see one clear example of customers as the ultimate disruptors in the rise of Airbnb. As a new report from the Ted Rogers School of Hospitality and Tourism Management at Ryerson University shows, “Airbnb Guests Tend to Be Motivated by Low Cost and Use It as a Hotel Substitute.” That’s not driven by a specific Airbnb technology. It’s driven by customer behavior. And Airbnb gets it, “Rolling Out a New Homepage, Focused On Experiences” as All About Airbnb reports. I’ve mentioned before that independent hotels are safe from Airbnb but only as long as they compete on their terms, not Airbnb’s. Airbnb is undoubtedly entering the hospitality business. As long as hotel owners and operators continue to focus on experience, on trust, on hospitality, they’ll do just fine. Which makes this next news item particularly disturbing…
  3. Want to know how to lose in the coming world? Create “Hotels Without Humans,” which are coming. But as writer Arnie Weissmann notes, “…wouldn’t a key benefit of technology — consistency — commoditize service standards and erode loyalty?” Yep. Totally. The companies that win in the future will be those that best manage the integration of technology and human service.
  4. Does all this sound like science fiction to you? Well, according to Expedia, “The Future Of Travel Looks Like Science Fiction” with tools like bots, AI, augmented reality (AR), virtual reality (VR), and wearables playing increasing roles in the overall travel experience. And it’s not over yet.
  5. All of these changes can certainly make you ask, “Is Travel Marketing More Frustrating Than Ever?” I strongly believe that the answer should be “no,” but fully understand at the same time why it’s not “absolutely not.” Two tips: One, remember that your mantra for digital should always be “we can figure this out;” and, two, plenty of resources exist to help you keep up with technology as a marketer — including our blog and newsletter.
  6. With that in mind, be sure to check out these “8 Outstanding Lessons from the 2016 HSMAI Digital Marketing Strategy Conference” and this set of “6 Quick Hotel Distribution and Digital Marketing Insights” from the Hospitality Marketing Link Digest series that demonstrate exactly what I’m talking about.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

October 11, 2016

Revenue Strategy: The High Cost of Ignoring Value [PRESENTATION]

October 11, 2016 | By | No Comments

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Revenue Strategy: The High Cost of Ignoring Value: Woman evaluating travel optionsI joined a great group of presenters and an amazing HSMAI audience a couple of weeks ago to talk about revenue strategy and the practice of driving more profitable revenues for your hotel. While revenue management is an important component of improving your hotel’s business and is core to any effective revenue optimization plan, I recommend an increased focus on a strategic approach to rates, inventory, revenue, and, most importantly, guest value. As a result, you might appreciate these slides from my talk, “Revenue Strategy: The High Cost of Ignoring Value.” Enjoy:

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

October 9, 2016

5 Fantastic Travel Distribution and E-commerce Entries: Hospitality Marketing Link Digest

October 9, 2016 | By | No Comments

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5 Fantastic Travel Distribution and E-commerce Entries: Hospitality Marketing Link Digest

Happy Sunday, Big Thinkers! Given the craziness of the past week, I’m going to skip the setup and just get you right to this list of 5 fantastic travel distribution and e-commerce entries from the past week. Enjoy:

  1. We recently asked (and answered) the very important question, “Is Travel Marketing More Frustrating Than Ever?” The answer? Well, it’s complicated. Just not as complicated as some make it out to be. Be sure to check out the whole post to see why.
  2. Helping to prove that point, Skift interviewed Expedia’s CEO, Dara Khosrowshahi, who says “Rumors of an Online Booking War Are Exaggerated.” Um… right. Dara notes that “…hotel loyalty programs are an area where online booking sites like Expedia and hotel chains can partner to build positive results for both parties,” so expect to see a lot more movement in this area — such as what Red Lion has recently done — over time.
  3. Another Skift interview, this on with Two Roads CEO Niki Leondakis, argues that “Disruption From Inside Out Is Key to Hospitality Innovation.” This makes sense to me and is well-worth considering for your business too.
  4. Barry Schwartz of SEO Roundtable highlights that “Google’s Testing Hotel Booking Ads At Top vs. Right.” While this is hardly earth-shattering news, you probably want to pay attention to how Google displays your inventory to potential guests as well as how those changes affect the costs of your various channels over time.
  5. Finally, let’s round-out this week’s round-up of 5 fantastic travel distribution and e-commerce entries from the past week with these collections of 6 Quick Hotel Distribution and Digital Marketing Insights and 5 Fast Travel Distribution and Digital Marketing Insights from the ongoing Hospitality Marketing Link Digest series.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

October 4, 2016

Is Travel Marketing More Frustrating Than Ever? (Travel Tuesday)

October 4, 2016 | By | No Comments

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Is Travel Marketing More Frustrating Than Ever? Group of travel marketers staring in frustration at computer

The other day, I got into a conversation with Matthew Barker from I&ITravelMedia about his post over on Tnooz that says “Travel Marketing Is More Frustrating Than Ever” (or, as originally written over on Medium, his post “Travel Marketing is a Bitch”). When I tweeted a link to Matthew’s article, I added, “Yes and no, tbh,” which prompted Matthew to ask: “Curious. Which one of my three observations do you disagree with?”

The short answer to Matthew’s question is “None of those observations.” Every point that Matthew makes is spot-on and worth considering as you market your hotel or travel service. The long answer? Well that took an 8 tweet mini-tweetstorm to explain and you might find it interesting. So, without further ado, here’s my reply to the question, “Is Travel Marketing More Frustrating Than Ever?” Enjoy:

What do you think? Is travel marketing more frustrating than ever? Or is this just good old-fashioned competition? I’d love to hear from you. Drop me an email or add something to the comments and let’s keep the conversation going.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

September 25, 2016

5 Fast Travel Distribution and Digital Marketing Insights: Hospitality Marketing Link Digest

September 25, 2016 | By | No Comments

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5 Fast Travel Distribution and Digital Marketing Insights: Looking at travel marketing and distribution¡ Hola, Big Thinkers! No setup this week. Instead we’re just going to get you right into this outstanding list of 5 fast travel distribution and digital marketing insights. Enjoy:

  1. Kevin May at Tnooz wrote that a recent “TripAdvisor Redesign Puts Activities Front and Center Alongside Hotels” (OK, technically Kevin wrote “centre,” but we “fixed” that ;). This follow’s Airbnb’s moves to place more emphasis on activities, which looks like the latest trend in digital travel marketing. Of course, since it’s part of Hospitality Marketing 101 to “sell the destination first,” it’s tough to call this a “new” trend.
  2. Speaking of trends, mind you, don’t miss these “10 Great Hotel Direct and OTA Distribution Posts” from the ongoing Hospitality Marketing Link Digest series.
  3. Matthew Barker from I&ITravelMedia has a great post over on Tnooz that says “Travel Marketing Is More Frustrating Than Ever”. Matthew had an entertaining back and forth with our own Tim Peter that we’ll recap later this week for our Travel Tuesday post, but along the way we learned that Matthew originally titled his post “Travel Marketing is a Bitch” over on Medium. It seems Tnooz “fixed” that, too. 😉
  4. EyeForTravel looked at “Why Red Lion-Expedia-Marriott Raises Some Curious Questions” that’s well worth checking out.
  5. And, finally, you can wrap up this list of 5 fast travel distribution and digital marketing insights with these recaps of “8 Exceptional E-commerce and Distribution Insights” and “6 Quick Hotel Distribution and Digital Marketing Insights,” also from the Hospitality Marketing Link Digest series.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

September 18, 2016

8 Exceptional E-commerce and Distribution Insights: Hospitality Marketing Link Digest

September 18, 2016 | By | No Comments

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8 Exceptional E-commerce and Distribution Insights: Hospitality Marketing Link Digest

Howdy, Big Thinkers! Hope you don’t mind if we skip the setup this week and instead just get you right to this list of 8 exceptional e-commerce and distribution insights. Enjoy:

  1. Leading off, we’ve got this list of 8 Exceptional Hospitality Digital Marketing Posts from last week’s Hospitality Marketing Link Digest for you.
  2. SiteMinder outlined “3 Keys to an Effective Hotel Distribution Strategy” that works as an excellent companion to this list of “4 Tips to Build Your E-commerce and Distribution Plans.”
  3. Ryan Solutions says that, “When It Comes to Mobile Email Opens, What a (Huge) Difference Two Years Make.”
  4. HotelMarketing.com notes that “With Occupancy High, Hotels Seek to Avoid Online Booking Services.” Good advice. And a reminder of this “Fair and Balanced Look at Balancing Direct and OTA Business” that you’ll really want to check out.
  5. Tnooz offers up “A Few Stats on the State of Digital Travel Marketing” along with some excellent insights on what those stats mean for your property.
  6. Here on Thinks, we took a look at “How to Take Charge of Your Distribution Strategy” and “Why Developing Your Distribution Strategy Matters for your Hotel” for you.
  7. We also collected these “8 Outstanding Lessons from the 2016 HSMAI Digital Marketing Strategy Conference” that you’ll want to check out.
  8. And, finally, let’s round out this week’s collection of 8 exceptional e-commerce and distribution insights with some video. Milestone Internet Marketing put up a whole bunch of videos from its 2016 Digital Marketing Conference. While it doesn’t appear to be embeddable, scroll down on the link to watch our own Tim Peter in Milestone’s “Up Close and Personal with Hospitality Industry Experts” panel. Great stuff from Tim and fellow panelist Robert Cole.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including: