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Tim Peter Thinks

Tim Peter

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October 13, 2017

5 Fast and Fantastic Content, AI, and Digital Strategy Insights: E-commerce Link Digest

October 13, 2017 | By | No Comments

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5 Fast and Fantastic Content, AI, and Digital Strategy Insights: E-commerce Link Digest

Howdy, Big Thinkers! Hope you’ve had an amazing week. Our team has been all over the place this past week, with visits ranging from Oslo, Norway to Kansas City, Kansas. And this week’s edition of the E-commerce Link Digest Series travels far and wide, too, while condensing it all into an amazing list of 5 fast and fantastic content, AI, and digital strategy insights for you. Enjoy:

  1. CMO.com collected a fantastic set of “15 Mind-Blowing Stats About Artificial Intelligence” that you won’t want to miss.
  2. While we’re on the topic of AI, InformationWeek talked about “Artificial Intelligence Today: Time to Act.”
  3. And continuing with that theme, a recent episode of Thinks Out Loud — our ongoing e-commerce and digital strategy podcast — asked, “Will AI Kill Your Brand?” Be sure to give a listen to see how it will affect your business.
  4. We also asked “How You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.” Don’t miss ’em.
  5. And let’s finish off this list of 5 fast and fantastic content, AI, and digital strategy insights with another recent Thinks Out Loud episode that provided “6 Proven Digital Marketing Trends (The Best of Thinks Out Loud).”

Have a fantastic weekend, Big Thinkers. Catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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September 22, 2017

8 Excellent Content Marketing and Customer Experience Insights: E-commerce Link Digest

September 22, 2017 | By | No Comments

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8 excellent content marketing and customer experience insights

Holla, Big Thinkers! Had a good, have you? I sure have. This week’s edition of the E-commerce Link Digest Series mixes things up a bit, with an amazing list of 8 excellent content marketing and customer experience insights for you. Be sure to check out the ones most appropriate to your situation. As always, enjoy:

  1. Leading things off, Brand Quarterly highlights “The Digital Divide Between Leaders And Followers In Global Content.”
  2. Now content holds a space near and dear to our hearts here at Thinks, which is why we’ve covered “Trends for 2017: What Your Content Marketing Strategy Looks Like” and suggested that “Content Marketing is a Powerful Hammer But Not Everything’s a Nail” in past episodes of Thinks Out Loud, our e-commerce and digital strategy podcast.
  3. Of course, you want to complement your company’s content throughout other steps in the customer journey, too. And as another Brand Quarterly piece notes, “Marketing Budgets Continue Pivoting To Technology And Customer Experience” to support those steps.
  4. Now, in the past, I’ve invited you to “Meet the King, the Queen, and the Crown Jewels: Content, Customer Experience, and Data.” But why not drill down further to understand “Why Content is King and Customer Experience is Queen.”
  5. Marketing Week explains “Why the Future of Customer Experience Depends on Online Data.”
  6. But the King and Queen are nothing without their Crown Jewels, data. And data’s where things start to get a bit sketchy these days, especially with the latest news about the Equifax data breach and Facebook’s issues with unsavory advertisers. That’s why it’s not a bad idea to brush up on “Facebook’s Data Problem” and give some thought as to why “Maybe Facebook’s Data Problem Is Your Data Problem.”
  7. CMO.com highlights the critical role data plays too, noting that “Digital Body Language Speaks Louder Than Words.”
  8. That’s a lot to take in for one week, so why not round-out your list of 8 excellent content marketing and customer experience insights with “A Dozen Don’t-Miss Digital Strategy Posts,” this set of “7 Sensational Insights into the Future of Digital Marketing,” or these “6 Proven Digital Marketing Trends (The Best of Thinks Out Loud)?” You’ll be glad you did.

Have a fabulous weekend, Big Thinkers. Catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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September 15, 2017

6 Sensational Digital Strategy Insights: E-commerce Link Digest

September 15, 2017 | By | No Comments

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6 Sensational Digital Strategy Insights: E-commerce Link Digest

Hey, Big Thinkers! How’s your week been? Mine’s been amazing. For this week’s edition of the E-commerce Link Digest Series we’ve put together a great list of 6 sensational digital strategy insights for you. Be sure to check out the ones most appropriate to your situation. As always, enjoy:

  1. The New York Times says that, “As Amazon Pushes Forward With Robots, Workers Find New Roles.” Maybe. I certainly hope so. When people say that the machines will take all our jobs away, here’s thing I’ve never understood: The United States’ population in 1776 was 1/120th of today’s; there’s more tech now; but we “all” work. What’s changing? I suspect a bigger issue that technology taking away “our” jobs is technology taking away the jobs of those unwilling or unable to transition to the new norm, whatever it may be. And I don’t have a solution for that. But it’s definitely something we all need to give some thought to.
  2. Writing at Brand Quarterly, Mathew Sweezey and Tiffani Bova state that “Marketing Budgets Continue Pivoting To Technology And Customer Experience.” That shouldn’t surprise you. Technology will continue to play a key role in the way that we connect with our customers. As I’ve argued in the past, those who put technology to work to create richer customer experiences will win. Want to know more? See the next two items in this list for examples of how that will work.
  3. In our 200th episode of Thinks Out Loud, our e-commerce and digital strategy podcast — I outlined “6 Proven Digital Marketing Trends (The Best of Thinks Out Loud),” which include how to tie together customer experience, content, and technology. Give it a listen when you get a moment.
  4. I also discuss these trends in a recent presentation called “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business.” Be sure to check out the whole presentation. You’ll be glad you did.
  5. For a clear-cut example of what this trend of connecting customer experience, content and techology might look like, The Wall Street Journal reports “Nordstrom Tries On a New Look: Stores Without Merchandise.” They may be on to something.
  6. Shifting gears, I mentioned this in another recent episode of Thinks Out Loud called “Facebook’s Data Problem” Fortune Magazine’s report that “Facebook’s Ad Reach Claims Don’t Match Census Data, Pivotal Notes.” You can see why that’s a problem for Facebook, and for you, eh?
  7. Finally, let’s round out this list of 6 sensational digital strategy insights with this post that asks “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers” and a pretty great round-up of “A Dozen Don’t-Miss Digital Strategy Posts.” That seems like a nice way to close out the list, don’t you think?

Have a fabulous weekend, Big Thinkers. Catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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September 8, 2017

8 Amazing E-commerce Insights You Simply Can’t Miss: E-commerce Link Digest

September 8, 2017 | By | No Comments

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8 amazing e-commerce insights you simply can't missHey, Big Thinkers! Hope you’ve had an amazing week. I also hope you’re looking forward to an even better week ahead. To get you ready to crush it as you move forward, here’s a set of 8 amazing e-commerce insights you simply can’t miss. Enjoy:

  1. Following up on all the Amazon news in last week's list of "5 Fast, Fascinating E-commerce insights to Help You Succeed," Kohl's has announced it will open in-store Amazon shopsselling Amazon's Kindle and Echo devices. That's a huge move. And while most people I've seen suggest it's a win-win, I'm not convinced it's a good move for Kohl's. It's one thing when your competitor creates a Trojan Horse. It's another entirely when you start selling that Trojan Horse to all your customers.
  2. In highly-related news, Retail Dive asks, "Is Nordstrom the Next Acquisition Target for Walmart or Amazon?" and offers insights into why the answer might be yes. Excellent point of view on the strategies Walmart and Amazon seem to be following.
  3. One of the biggest shifts still to come with regard to e-commerce comes from customers using digital to buy their groceries. With that in mind, Marketing Charts provides, well, a chart that uncovers "Here's Who's Shopping Online for Groceries." Good stuff.
  4. My friend Rob Petersen at BarnRaisers offers a list of "15 eCommerce Case Studies Show Big Results From Small Changes." Apart from the fact that I think it's spelled "e-commerce," it's well worth your time.
  5. To close out the e-commerce focused section of the update, take a few minutes to review this post that asks,"Will E-commerce Kill Retail?" The answer, essentially, is no, but it's complicated so you'll want to check this one out.
  6. I may have mentioned this in another Link Digest, but you owe to yourself to review Ross Quintana's post "Your Customer Is Your Business."
  7. I'm also a big fan of this piece from MarketingWeek that explains “Why the Future of Customer Experience Depends on Online Data.”
  8. Finally, to help you plan for the future and wrap up this week's list of 8 amazing e-commerce insights you simply can’t miss, be sure to spend some time with these "6 Proven Digital Marketing Trends (The Best of Thinks Out Loud)" and "How Can You Succeed at Digital Marketing in 2017? 17 Great Posts Offer Answers."

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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September 1, 2017

5 Fast, Fascinating E-commerce Insights to Help You Succeed: E-commerce Link Digest

September 1, 2017 | By | No Comments

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5 Fast, Fascinating E-commerce Insights to Help You Succeed: E-commerce Link Digest

Happy Labor Day weekend, Big Thinkers! I hope you have a safe, healthy, and happy holiday, no />matter where you may be. This week’s edition of the E-commerce Link Digest Series rounds-up 5 fast, fascinating e-commerce insights to help you succeed — and I hope they help you do just that. Enjoy:

  1. So, here we go. According to Recode, “Amazon Will Lower Whole Foods Prices Right Away and Prime Members Will Get Special Discounts.” This was announced on the day the deal closed, so Amazon clearly isn’t wasting any time with this one. The Atlantic has a fantastic piece that outlines “Why Amazon Is Such a Threat to the Grocery Industry” that you’ll really want to check out.
  2. Building on that theme, in two separate episodes of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, our own Tim Peter took a look at why Amazon is such a threat to most other retail sectors to boot. The episodes, called
    “Amazon Goes Grocery Shopping” (Thinks Out Loud Episode 197) and “Amazon Go Shows How E-commerce Will Work in the Future,” are well worth your time.
  3. And in one of the most popular posts ever here at Thinks, we took a look at the question, “Will E-commerce Kill Retail?” Even better, we offered up some answers too.
  4. Meanwhile, the fine folks over on CMO.com talked with “Adobe’s Julie Hoffmann About Envisioning What Customers Can’t Imagine” in an outstanding episode of their marketing podcast.
  5. Finally, let’s finish off this list of 5 fast, fascinating e-commerce insights to help you succeed with two posts that deliver the goods. The first asks “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers” and the second provides a fantastic roundup of “6 Proven Digital Marketing Trends (The Best of Thinks Out Loud).”

Have a fabulous weekend, Big Thinkers. Catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

August 27, 2017

9 Popular Hotel Marketing and Distribution Posts for You: Hospitality Marketing Link Digest

August 27, 2017 | By | No Comments

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9 Popular Hotel Marketing and Distribution Posts for You: Hospitality Marketing Link Digest

Howdy, Big Thinkers! Hope you’ve had a delightful weekend. Let’s close out the weekend with a great set of 9 popular hotel marketing and distribution posts for you. Enjoy:

  1. Although it’s from a few months back, this list of 6 Quick Hotel Distribution and Digital Marketing Insights from the Hospitality Marketing Link Digest series seems like a good way to kick things off.
  2. Why kick off that way? Well, according to Skift, “Hilton’s CEO Looks to Airbnb as Hedge Against Power of Expedia and Booking.com,” which just illustrates how much change the entire hotel distribution and marketing landscape is going through right now.
  3. For even more evidence, Tnooz says that “Airbnb Wants to Reinvent Every Aspect of Travel.” And that evidence suggests that Airbnb might just succeed.
  4. Of course, it’s also fair to ask now, “What Business Is Airbnb In? Hotels? Or Hospitality?” Worth a read.
  5. Shifting gears, Travelution says that “Hotels Must Get Social Media Savvy to Tap Into Younger Customers.” That’s true. But age isn’t the only factor that matters there.
  6. If you’re unsure how to start, We Are Social UK explains “How Travel Brands Can Benefit from Social, AI and Chatbots” for you.
  7. And if you’re unsure why you should start, I asked “Is Social a Waste of Time for Hotel Marketers?” not too long ago. The answer, of course, is “no.” But check out the whole post for the details.
  8. Speaking of social, this list of “7 Sensational Posts for Hospitality Marketers” has been burning up Twitter for the last week or so. Take a look to see why for yourself.
  9. Finally, to wrap up this week’s list of 9 popular hotel marketing and distribution posts for you in a nice little package, don’t miss this post that looks at “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?”

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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August 25, 2017

7 Expert CX, AI, and Digital Tips to Boost Your Bottom Line: E-commerce Link Digest

August 25, 2017 | By | No Comments

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7 expert CX, AI, and digital tips to boost your bottom line

Hei, hei, Big Thinkers! I just got back from Norway and that’s everyone says “hello” there. Hope you get to use that in all your travels. This week’s edition of the E-commerce Link Digest Series rounds-up 7 expert CX, AI, and digital tips to boost your bottom line — and I hope you get to do just that too. Enjoy:

  1. The fine folks over at Brand Quarterly have outlined “The Importance Of Consistency Within Omnichannel Marketing” for us all… and done a nice job of it to boot. Well worth your time to read.
  2. While thinking about getting things right, CMO.com has a terrific piece that asks “Do You View Your Customer As A Name Or A Number?” Guess which one works better.
  3. Sticking with our friends at CMO.com, here’s a fantastic round-up of “7 Digital Trends That Will Change Business Forever” for you. While I don’t know about the “forever” part, they’re all worth checking out.
  4. On a highly-related note, we rounded up “6 Proven Digital Marketing Trends in The Best of Thinks Out Loud recently. Give ’em all a listen when you get a moment, OK?
  5. Yet another outstanding CMO.com article connects two of my favorite topics with these “4 Ways Machine Learning Boosts The Customer Experience.” Much like the old Reese’s Peanut Butter Cups commercial claimed, these are two great tastes that taste great together.
  6. Since I may have mentioned before that “AI Makes Big Data Little” — and getting your “data house” in order represents a key first step for your AI strategy — you’ll probablby appreciate this quick refresher on “Finding and Following Your Customer’s Digital Footprint.”9 Great Posts Focused on Digital Transformation, Strategy, and AI: E-commerce Link Digest
  7. Finally, let’s close out this week’s look at 7 expert CX, AI, and digital tips to boost your bottom line with a post that asks — and answers — “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

August 11, 2017

7 Great Digital Transformation, AI, and Strategy Posts You Won’t Want to Miss: E-commerce Link Digest

August 11, 2017 | By | No Comments

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7 Great Digital Transformation, AI, and Strategy Posts You Won't Want to Miss: E-commerce Link Digest

Hiya, Big Thinkers! Hope you’ve had another brilliant week, filled to the brim with success and fun. This week’s edition of the E-commerce Link Digest Series rounds-up 7 great digital transformation, AI, and strategy posts you won’t want to miss. Enjoy:

  1. My friend Mark Schaefer outlines a series of “Strategies To Deal With Losing Readers Through The Newsfeed Evolution” that you won’t want to miss.
  2. Vala Afshar has a fantastic piece in The Huffington Post all about how “AI-Powered Companies Combine Machine Intelligence And Human Ingenuity” that I know you’ll just love.
  3. While we’re on that topic, you’ll also want to check out this look at “Voice, VR, AR, and AI: Hype or Hope for Marketers?” from our e-commerce and digital strategy podcast, Thinks Out Loud.
  4. eMarketer has new data that takes a look at why “Digital Transformation Projects Rank High in Importance to Marketing Leaders” that’s well worth your time.
  5. And our past post collecting “9 Great Posts Focused on Digital Transformation, Strategy, and AI” makes a worthwhile companion piece.
  6. If you’re interested in “How Can You Succeed at Digital Marketing Next Year? These 17 Great Posts Offer Answers.”
  7. And finally, you won’t want to miss these “6 Proven Digital Marketing Trends” highlighted in the landmark 200th episode of Thinks Out Loud earlier this week.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

August 4, 2017

5 High-Impact E-commerce, Digital and Social Strategy Posts You Won’t Want to Miss: E-commerce Link Digest

August 4, 2017 | By | No Comments

5 High-Impact E-commerce, Digital and Social Strategy Posts You Won't Want to Miss: E-commerce Link DigestLooking to drive results for your business? Click here to learn more.


Howdy, Big Thinkers, and welcome to this week’s edition of the E-commerce Link Digest Series. Hope this week was amazing for you. I thought you might want to round out a really successful week with these 5 high-impact e-commerce, digital and social strategy posts you won’t want to miss. Enjoy:

  1. Kicking things off, Ross Quintana at CMO.com wrote this amazing post promoting this mantra, “Say It With Me: Your Customer Is Your Business.” All I can say is, “Hell, yeah!”
  2. I know I shared this with you a couple of weeks ago, but it’s worth taking another look at We Are Social’s explanation of “How Brands Can Make Social Commerce Work.” Truly terrific insights there.
  3. While we’re talking about digital and commerce, why not take another look at this popular post that asks, “Will E-commerce Kill Retail?”
  4. And, continuing that theme, don’t miss these “9 Great Posts Focused on Digital Transformation, Strategy, and AI” from E-commerce Link Digest Series. Good stuff, not to be missed.
  5. Finally, let’s finish out this list of 5 high-impact e-commerce, digital and social strategy posts you won’t want to miss by taking another look at “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.” Bet you’ll be glad you did.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

August 1, 2017

8 Insights into OTA’s, Personalization and Your Overall Digital Strategy: Hospitality Marketing Link Digest

August 1, 2017 | By | No Comments

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8 insights into OTA's, personalization and your overall digital strategy: Man reading the latest OTA and hospitality digital strategy insightsHey, Big Thinkers! Hope you’re having a fantastic day. Don’t miss these 8 insights into OTA’s, personalization and your overall digital strategy as you gear up for the rest of the week, OK? Enjoy:

  1. There’s been a lot of discussion the last couple of weeks around the current OTA vs. hotel brand dust-ups. First, Hotel Marketing published a pair of pieces that claim “New Research Shows OTA Consolidation Harms Consumers” and “OTA Bookings Linked to Lower Guest Satisfaction.”
  2. Tnooz followed that up with “OTA Or Hotel Direct – Putting The OTAs View.” (Full disclosure: That Tnooz headlines continues to bug me. I thought about rewriting it a few times, but it’s general incoherence mirrors the incoherence of the OTA’s argument on this so it felt appropriate to leave it as is.)
  3. Speaking of the incoherence of the OTA’s argument, I took a long look at OTA claims in detail in this post, “OTA’s vs. Brands: OTA’s Say Hotel Companies Are Just As Bad for Consumers as… OTA’s?” This kind of griping and sniping between OTA’s and brands is nothing new—see OTA’s vs. Chain Brands: Expedia Comes Out Swinging and Expedia’s Accelerator Program: A Wolf in Wolf’s Clothing for just two examples—and aren’t likely to end anytime soon. But I still argue in favor of a “fair and balanced approach” to managing your OTA relationships—and expect I’ll continue to do that until someone gives me a good reason to switch. The only thing I would argue is that you should approach OTA’s the way male black widow spiders approach their potential mates: carefully.
  4. All that said, there’s a lot you can learn from OTA’s, as BookAssist points out in “Learning from the Giants: How Booking and Expedia Build Their Traffic Online.”
  5. Shifting gears a bit, eConsultancy has a fantastic piece that explains “How Six Travel & Hospitality Brands Use Personalization to Enhance the Customer Experience.”
  6. Personalization for hotels remains near and dear to my heart, as you can read all about in “6 Stellar Insights into Personalization for Hotel Marketing” from the Hospitality Marketing Link Digest series and in
    “Why Hotel Marketing Depends on Personalization.”
  7. With all the changes hotel marketers have to cope with every day, it’s fair to ask “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?” As you might expect, I’d argue “no.” Be sure to read the whole article though to see why.
  8. And, finally, since you’re not likely to give up (and good for you!), check out these 7 Must-See Posts Highlighting How to Market Your Hotel in the Future also from the Hospitality Marketing Link Digest series as a way to round out your knowledge of OTA’s, personalization and your overall digital strategy. You’ll be glad you did.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including: