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Tim Peter

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July 25, 2015

8 Amazing Mobile and Millennial Posts from the Past Week

July 25, 2015 | By | No Comments

8 Amazing Mobile and Millennial Posts from the Past WeekHope you’re having a great weekend, Big Thinkers and that you’ll really love these 8 amazing mobile and Millennial posts from the past week. Enjoy:

  1. The latest episode of Thinks Out Loud, looks at what it you can learn about customer behavior as an “International Traveler, Mobile Citizen.”
  2. Mobile Commerce Daily highlights a great OpenTable study (with a horrible headline), showing “46% of diners have never leveraged mobile payment options.” Of course, what the study reveals is that 54% of all diners either have or are willing to. And that’s the real headline. Backing up this view is another Mobile Commerce Daily article that reports, “Chipotle says mobile payments, not loyalty, will drive customer insights.” No doubt.
  3. Competing with the earlier Mobile Commerce Daily article, eMarketer says “Millennial Shoppers Still Aren’t Mobile,” which isn’t exactly true. But read the whole article to see why.
  4. Mobile Commerce Daily suggests “3 steps to build long-term customer relationships with mobile” that are well worth checking out.
  5. While we’re on the topic of mobile, we took a look at “What Microsoft Can—and Can’t—Teach Us About Mobile.”
  6. GetElastic offers key insights on “Marketing to Millennial Moms” while another recent Thinks Out Loud episode asks “Are Millennials Really Any Different?”
  7. Search Engine Land offers “7 Mobile Landing Page Tips You Can Implement Tomorrow!” And, clearly, they mean that!
  8. And, finally, you’ll want to review “The Top 15 Digital Marketing and E-commerce Posts of 2015 (So Far)” we recently rounded up for you.

If you like what you’ve seen here, why not check out other entries from our E-commerce Link Digest series, including these “8 Amazing E-Commerce Posts Winning this Week,” these “9 Mind-Blowing Mobile and Social Commerce Posts,” these 10 Damn-Good Digital Marketing Posts: E-commerce Link Digest , these “11 Exceptional E-commerce Entries For You to Enjoy,” another “10 spectacular mobile marketing and e-commerce essays,” and this set of “6 Major Stories About Millennials and Mobile Commerce.”

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

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July 19, 2015

8 Deep Hotel Distribution Dispatches: Hospitality Marketing Link Digest

July 19, 2015 | By | No Comments

8 Deep Hotel Distribution Dispatches: Hospitality Marketing Link DigestAs I mentioned the other day, Big Thinkers, I’m traveling around France this week, so I don’t have a lot of setup for you. Instead, here’s just a great collection of 8 deep hotel distribution dispatches for you. Enjoy:

  1. Venture Beat has an outstanding article, “Expedia CMO Doctorow: ‘Last touch’ mobile marketing attribution is dead.” I know I talk about this. To. Death. But understanding where your marketing spend works—and doesn’t —represents a key contributor to the success of OTA’s these days. Absolute must read.
  2. Tnooz reports “Google quietly adds instant booking for hotels, copying TripAdvisor.” Um… yeah. This ain’t over.
  3. HotelNewsNow highlights a great “Q&A: Accor’s Vivek Badrinath on distribution.” Thought-provoking.
  4. Here’s something undoubtedly true: HotelMarketing says “OTA consolidation bad news for hotels.” Yep.
  5. Another Tnooz article outlines “Everything you need to know about Demand Generation for hotels.” Very good read, though I much prefer this “cheat sheet to drive direct business” from HotelNewsNow. To be perfectly fair, I might be biased given that I wrote the second piece. Here’s an idea for you: Read ’em both and decide for yourself.
  6. For a couple last distribution focused pieces, be sure to check out this Tnooz article: “TripAdvisor peers into the mouth of the travel transaction funnel;” and these “6 Super Hotel Distribution Strategy Posts” from our Hospitality Marketing Link Digest series.
  7. TechCrunch goes “Hands On With HotelTonight’s New Concierge Service, Aces” and, generally, likes it. Items like this make me ask “How Safe Are Independent Hotels from Airbnb?” and “Are Hotel Brands Doomed?” In both cases, you have room to win, but only if you act now.
  8. Finally, you won’t want to miss these “15 Key Travel Marketing Posts of 2015 (So Far),” a fine way to round out the week.

Want more to get you through the rest of this weekend and the week ahead? Be sure to check out these “5 Amazing Mobile Hotel Marketing Stories,” a great set of “8 Exceptional Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest,” a terrific round-up of “7 Remarkable Posts about Mobile Marketing in Travel” and these “7 Brilliant Insights into Mobile Travel E-commerce” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

July 17, 2015

11 Exceptional E-commerce Entries For You to Enjoy: E-commerce Link Digest

July 17, 2015 | By | No Comments

11 exceptional e-commerce entries for you to enjoyThis summer’s world tour finds me in Paris, the city of lights, this week, Big Thinkers, so I hope you won’t mind if I skip any setup and simply present these 11 exceptional e-commerce entries for you to enjoy. So, um… enjoy:

  1. On the mobile front, WIRED wrote, “Microsoft Thinks the Smartphone Is Over. It’s Wrong.” They’re right.
  2. Mobile Commerce Daily explains “Why a mobile loyalty program is imperative when selling to millennials” and says “Virgin Hotels turns mobile into shoppable Gap closet for guests.” Such a good idea.
  3. The Future of Commerce asks, “Is your brand still stranded on Mobile Island?” Good question.
  4. Thinks rounded up “The Top 15 Digital Marketing and E-commerce Posts of 2015 (So Far),” which is definitely worth checking out.
  5. Marketing Charts asks an incredibly important question, “Which Digital Tools Impact Online Shoppers?”
  6. Mobile Commerce Daily also notes, “Apple Pay’s launch in Britain advances mobile payments in mature market.”
  7. eMarketer asks, and answers, “What Are 2015 High School Grads Glued to This Summer? YouTube.” Very true. We’d looked at this topic a bit in Episode 127 of Thinks Out Loud, which said, “2015’s Top Digital Trend: Online Video Arrives.”
  8. On the visual trends front, Mobile Marketer has an interesting question, asking, “Are Snapchat, Facebook putting too big a focus on brands?” What do you think?
  9. Speaking of trends, Quartz suggests that “Online food delivery ordering is about to overtake phone ordering in the US.”
  10. And while we’re talking about trends, eMarketer states that when it comes to “Apparel Retailers and Ecommerce: Direct Marketers Dominate.” Clearly an opportunity here for retail brands.
  11. Finally, while we’re talking about trends, don’t miss Episode 125 of Thinks Out Loud, “Breaking Down the Mary Meeker 2015 Internet Trends Report” and these “9 Killer Posts Featuring This Year’s Key Digital Marketing Trends” from our ongoing E-commerce Link Digest series. Outstanding stuff.

And, if you like this week’s list, why not check out other entries from our E-commerce Link Digest series, including these “9 Mind-Blowing Mobile and Social Commerce Posts,” these “11 Excellent E-Commerce Entries from the Past Week,” these “10 Damn-Good Digital Marketing Posts,” and this set of “6 Major Stories About Millennials and Mobile Commerce”?

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

July 12, 2015

6 Super Hotel Distribution Strategy Posts – Hospitality Marketing Link Digest

July 12, 2015 | By | No Comments

6 super hotel distribution strategy postsCrazy weekend around here folks, so no big setup for the Hospitality Marketing Link Digest this week. Just a quick round-up of 6 super hotel distribution strategy posts. Enjoy:

  1. A couple of interesting reports highlight how guests’ current preferences shape your distribution strategy. First, Skift says that U.S. travelers think booking direct with brands leads to better prices. They’re probably right—and if those guests aren’t right, why not? At the same time, Travel Market Report, well, reports that OTAs dominate mobile travel bookings, for now. That’s a clear opportunity for hotel marketers going forward.
  2. Tnooz notes that Airbnb quietly started a pilot for listings exclusively for business travellers, which is a bit troubling. Airbnb’s moves to improve its service for all sorts of travelers are why Marketwatch says Airbnb poses long-term threat to online travel sites like Priceline. Undoubtedly true. For me, the real questions Airbnb’s rapid rise raises are “How Safe Are Independent Hotels from Airbnb?” and “Are Hotel Brands Doomed?”
  3. While we’re on the topic of disruptive brands, Uber had better start watching over its shoulder given the news that Google’s Waze to start a carpooling pilot program in Israel, illustrating once again that disruption really can come from anywhere. And highlighting once again for hotel marketers that you really want to pay attention to Google’s hotel distribution plans.
  4. L2 explains how luxury hotels can appeal to Millennials while Skift outlines 3 characteristics that define millennial business travelers. If you’re interested in Millennials for your business—and you should be—you’ll also want to check out the latest episode of Thinks Out Loud, which asks, “Are Millennials Really Any Different?”
  5. Given all this talk about distribution strategy, be sure to take a look at the big myth about digital strategy for travel marketers. You’ll be glad you did.
  6. Finally, we’ll round out this week’s link digest by recommending you check out these 15 key travel marketing posts of 2015 (so far). Good stuff.

Want more to get you through the rest of this weekend and the week ahead? Be sure to check out these “5 Quick But Cool Travel Marketing Posts,” another set of “5 Amazing Mobile Hotel Marketing Stories,” and these “8 Exceptional Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest,” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

July 7, 2015

The Top 15 Digital Marketing and E-commerce Posts of 2015 (So Far)

July 7, 2015 | By | No Comments

The Top 15 Digital Marketing and E-commerce Posts of 2015 (So Far)Um… have you checked your calendar lately? Somehow, we’ve made it halfway through 2015. That happened quickly, didn’t it? Before we head into the back half of the year, how about we take a moment to review the top 15 digital marketing and e-commerce posts of 2015 (so far) and get ready for the rest of the best year ever? Enjoy:

  1. Leading off is the biggest post of the year, by far (so far), “The Big Lie About Mobile Commerce Everyone’s Telling Right Now.” Great read. Well worth your time.
  2. These “5 Key E-commerce Ideas to Kick Off the New Year Right” from our regular E-commerce Link Digest series kicks off an impressive run for the Link Digest series — 3 of the top 5, and 4 of the top 15 overall.
  3. Given that I just mentioned the popularity of the Link Digest series, these “8 Amazing Social, Mobile, Millennial Marketing and E-Commerce Posts” shouldn’t come as a surprise here at #3.
  4. These “8 Must-Read Posts Connecting Content, Search and Mobile Commerce” — again, from the E-commerce Link Digest series — offers terrific insights here at #4.
  5. Rounding out the first five is this post, “Mobile Will Disrupt Your Industry: 3 Ways to Protect Your Business.” Definitely worth a read.
  6. Another Link Digest entry, this one a collection of “10 Must-Read E-Commerce, Search, and Mobile Posts” kicks off the next set of five posts here in the Top 15 of 2015 (so far, anyway).
  7. A really important post from very early in the year asks, “How Big Will E-commerce Be in 2015?” As you probably guessed: Big. But read the whole post all the same.
  8. Another key question enters the list here at #8 and asks, “Are You Still Making This Major Email Marketing Mistake?” Curious what that mistake is? Check out the post to find out.
  9. Want to hear a secret? Be sure to check out “The Big Secret About E-commerce” for yourself.
  10. Payments — especially mobile payments — play a huge role in the future of e-commerce. This post, “What’s Up With Google’s Latest Mobile Wallet Move?” (along with companion pieces, “What Amazon’s Mobile Wallet Failure Can Teach You” and “Google’s Mobile Buy Button: Should You Buy In?”) help illustrate the reasons you need to pay attention to this important topic.
  11. Our weekly e-commerce and digital strategy podcast, Thinks Out Loud, examines a wide array of topics. Episode 116, for instance, looked at “Why Millennials Matter” and is definitely worth a listen.
  12. OK, we’re in the home stretch now, with just five more posts to go. So you won’t want to miss this post that explores “Why Mobile Changes Everything—and Nothing At All.” Great stuff
  13. Building on that theme, a post from earlier this year says, “We’ve Reached Another Mobile and Millennial Milestone” and, more importantly, explains what that milestone means to your business.
  14. This post, which breaks down “The Coming Massive Mobile Disruption,” rounds-out the mini-run of mobile commerce focused entries.
  15. And, last — but by no means least — comes another Thinks Out Loud episode. This one asks, “Is Customer Experience the Future of E-commerce?” Spoiler alert: Yes. But the devil is in the details, so be sure to check out the whole episode, as well as all our past episodes of Thinks Out Loud too.

As ever, folks, thanks for reading. I really appreciate it. While you’re catching up on these past posts, you might also enjoy these 4 Keys to Executing On Digital and this presentation on Putting Digital to Work: 4 Key Actions to Drive Digital Transformation. Don’t forget that you can sign up for our free newsletter to stay in touch with the latest e-commerce and digital strategy information and insights every day.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

June 15, 2015

9 Killer Blog Posts for Travel Marketers This Week: Hospitality Marketing Link Digest

June 15, 2015 | By | No Comments

9 killer blog posts, focused on Airbnb , booking, and hospitality marketingNo real setup for this week’s Hospitality Marketing Link Digest, Big Thinkers. Instead, here’s a list of 9 killer blog posts for travel marketers this week. Enjoy:

  1. Man, is Airbnb getting tons of press these days or what? First Tnooz reports that Airbnb has released a pricing algorithm to developers, jeopardizing the startup ecosystem,
  2. Skift then talks with boutique hotel leaders who say Airbnb is no match for their service and experiences. I generally agree in this post, “How Safe Are Independent Hotels from Airbnb?” But the devil’s in the details, so you really want to check out both.
  3. While not specifically about Airbnb, you also might want to check out this post that asks, “Are Hotel Brands Doomed?” It paints a pretty solid picture of where we are today — and where we’re headed.
  4. Hospitality Net has a great piece called I’m out of here: 10 Ways Your Hotel’s Booking Engine Is Pushing People Out The Door.” Excellent insights, well worth your time.
  5. On a similar note, Tnooz looks at eight reasons why travel websites fail the consumer and lose a booking. Good stuff.
  6. Speaking of booking channels, eMarketer says that travelers navigate to brand sites, not OTAs, to book. While this may seem like really good news — and, let’s be fair, it is — let’s not forget that some of this is more cyclical. Guests tend to book direct during better economic times when they’re less price sensitive vs. tougher times when guests shop around a bunch more. Stay tuned for more on this in a future Travel Tuesday post.
  7. One last booking-focused post comes from Skift, which explains how user-generated content inspires travel bookings. Really great read.
  8. Continuing the good news, another Skift post highlights 5 charts that show why the travel industry is the world’s fastest growing sector, so, woo-hoo!
  9. And, finally, you won’t want to miss these 5 fantastic hospitality marketing and distribution dispatches: the top travel posts for May. Great stuff.

Want more to get you through the rest of this weekend and the week ahead? Be sure to check out these “5 Amazing Mobile Hotel Marketing Stories,” a great set of “8 Exceptional Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest,” a terrific round-up of “7 Remarkable Posts about Mobile Marketing in Travel” and these “7 Brilliant Insights into Mobile Travel E-commerce” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

June 12, 2015

11 Excellent E-Commerce Entries from the Past Week: E-commerce Link Digest

June 12, 2015 | By | No Comments

Excellent e-commerce entries: Trends featuring mobile commerce and MillennialsHappy Friday, Big Thinkers. I hope you’ve got a fun weekend planned. I don’t want to keep you from it. Instead, take some time when you have a moment to check out these 11 excellent e-commerce entries from the past week. Enjoy:

  1. Our “Dumb Headline of the Week” award goes to Luxury Daily for this gem: “42% of consumers have never shopped on mobile.” Um… so you’re saying that 58% of consumers have shopped on mobile. Because, y’know, that’s a lot, especially considering that not that long ago, it wasn’t possible for anyone to shop on mobile. Call me crazy, but this seems like fabulous news, not remotely negative.
  2. On a highly related note, we took a long look at the big lie about mobile commerce everyone’s telling right now
  3. And speaking of mobile, eMarketer says that for CPG, mobile promotions push targets to store. And that’s a very good thing.
  4. Another great eMarketer post talks with Ryan Bonifacino, jewelry retailer Alex and Ani’s CMO, for his insights on mobile social audience targeting. Be sure to check it out.
  5. Our old friend Linda Bustos from GetElastic has a fantastic look at buyable pins and the future of e-commerce. Such a good post.
  6. And keeping with the visual commerce theme, Mobile Commerce Daily offers this great Q&A with JCPenney executives who say visual search simplifies shopping research for consumers. If “orange is the new black,” then visual media is the new orange. Videos and visuals matter a ton in e-commerce and that’s a trend you’ll see — pun intended — lots more heading into next year.
  7. A recent post here on the blog suggests that Google’s Android Pay (maybe) addresses its mobile wallet problem . Well worth a few minutes of your time.
  8. Mobile Commerce Daily says 33% of customers who use social for customer service get no response. Well, that’s terrible. Let’s hope they’re not your customers. Because, otherwise, they won’t be for long.
  9. Marketing Charts asks, “Which Advertising Channels Have the Biggest Purchase Influence on Millennials?” Happily, they offer answers, too.
  10. A recent episode of our e-commerce and digital marketing strategy podcast, Thinks Out Loud, broke down the Mary Meeker 2015 Internet Trends Report in some detail for you.
  11. And, finally, I don’t usually include past link digests in the weekly round-up, but this list of “9 Killer Posts Featuring This Year’s Key Digital Marketing Trends” was so popular among your fellow Big Thinkers on Twitter this past week that I didn’t want you to miss it. You also won’t want to miss these “9 Marvelous Mobile Marketing and E-Commerce Columns: The Top Posts of May, 2015.”

And, if you like what you’ve seen here, why not check out other entries from our E-commerce Link Digest series, including these “9 Mind-Blowing Mobile and Social Commerce Posts,” these 10 Damn-Good Digital Marketing Posts: E-commerce Link Digest , another 10 spectacular mobile marketing and e-commerce essays, and this set of 6 major stories about Millennials and mobile commerce.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

June 9, 2015

9 Killer Posts Featuring This Year’s Key Digital Marketing Trends: E-commerce Link Digest

June 9, 2015 | By | No Comments

Key digital marketing trends: Couple uses mobile in-storeWe live in interesting times, folks, featuring rampant, dynamic change across all areas of digital marketing. To help you make sense of what in the world we’re actually seeing, check out these 9 killer posts featuring this year’s key digital marketing trends. Enjoy:

  1. We really live in a world where it’s all e-commerce. To that end, GetElastic has a great look at buyable pins and the future of e-commerce. On a related note, eMarketer talks with Alex and Ani’s CMO who offers insights on mobile social audience targeting. And, rounding out this little look at social, AdAge suggests that as social media gets more visual, it’s gotten more invisible. That’s a shame, too. Because social’s going to play a huge role as we move forward.
  2. On the search front, eMarketer highlights how mobile has taken over local search volume while Search Engine Land explains why why app indexing matters for the future of search.
  3. Search Engine Land also interviews author Bill Tancer on the search impact of reviews
  4. The competition between search and social for attention from consumers and commercial providers alike gets looked at in detail by the SEM Post, who asks, “Can Facebook Unseat Google?” Don’t laugh. The two Internet giants are playing for keeps right now. It’s going to be interesting to watch, and the big winner might you and me.
  5. What’s driving this whole series of changes, of course, is the immense rise and declining cost of computing power resulting from Moore’s Law. One outcome of these changes? Well, Fast Company says the top jobs in 10 years might not be what you expect. As you look at these jobs, try to think about what your customers will need in that brave new world.
  6. One job many expect to see disappear — I’m one of those many, by the way — is traditional ad buying, largely due to the increased use of programmatic advertising. Advertising Age profiles the math wizards who rule murky world of programmatic buying. Great stuff. Definitely worth checking out.
  7. Search Engine Land reports on Google’s new buy button (which we’ve talked about here) and notes the search giant claims “we have no intention to be a retailer.” For now, anyway. Time will tell. In a highly-related story, Fast Co Design says that Google’s minor UI update is solving the biggest problem on smartphones right now. And we think Google’s Android Pay (maybe) addresses its mobile wallet problem.
  8. Looking a little further down the road, the aptly-named Future of Commerce blog lists 3 ways wearable tech will revolutionize retail. Well worth a read.
  9. Finally, we’ve got a slightly silly one, but… it’s a clear demonstration of how much these platforms enable e-commerce when — in a playful, kind of goofy move — talk show host Conan O’Brien puts his studio on Airbnb. Disruption abounds, folks. Definitely a trend you want to watch closely in the future.

If you’re interested in learning more, make sure to check out these “9 Marvelous Mobile Marketing and E-Commerce Columns: The Top Posts of May” and other entries from our E-commerce Link Digest series, including these “8 Amazing E-Commerce Posts Winning this Week”, these “10 Damn-Good Digital Marketing Posts,” another “10 Spectacular Mobile Marketing and E-Commerce Essays”, and this set of “6 Major Stories About Millennials and Mobile Commerce” too.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

June 7, 2015

5 Fast, Fantastic Hotel Marketing Posts: Hospitality Marketing Link Digest

June 7, 2015 | By | No Comments

5 fast, fantastic hotel marketing postsNo setup for the weekly Hospitality Marketing Link Digest this week, folks, this one a round-up of 5 fast, fantastic hotel marketing posts. Enjoy:

  1. Tnooz says that desktop travel bookings are heading for a rapid drop with mobile becoming booking the mainstay. Um… yep. We’ve talked about that a lot around here over the last year — for example, check out these past posts:
  2. While we’re on the topic of mobile, Skift highlights the travel habits of Millennials and notes older millennials outpace all others in mobile booking. Interesting.
  3. Skift also reports that Uber’s new privacy policy admits that riders have no privacy.
  4. A recent post here on the blog asked, “Are Hotel Brands Doomed?”
  5. Finally, don’t miss these 5 fantastic hospitality marketing and distribution dispatches, the top travel posts for May. Good stuff, well worth your time.

Want more to get you through the rest of this weekend and the week ahead? Be sure to check out these “5 Quick But Cool Travel Marketing Posts,” another set of “5 Amazing Mobile Hotel Marketing Stories,” and these “8 Exceptional Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest,” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

June 2, 2015

5 Fantastic Hospitality Marketing and Distribution Dispatches: The Top Travel Posts for May (Travel Tuesday)

June 2, 2015 | By | No Comments

5 Fantastic Hospitality Marketing and Distribution Dispatches, the Top Travel Marketing Posts for May, 2015It’s time once again to recap the posts you and your fellow Thinks readers liked, shared, and simply spent the most time with over the past month. With that in mind, take a moment to revisit these 5 fantastic hospitality marketing and distribution dispatches, the top travel marketing posts for May, 2015. You’ll be glad you did. Enjoy:

  1. Leading off, we’ve got these “5 Amazing Mobile Hotel Marketing Stories” a recent collection from our Hospitality Marketing Link Digest series.
  2. Next, we took a look at “Why Mobile Matters for Hotel Marketing,” which proved highly popular amongst your fellow Thinks readers.
  3. Another seriously popular post asked, “Are Hotel Brands Doomed?” The answer is complicated, but well worth your time to review in more detail.
  4. Our next post “What’s Amazon’s Travel Offering Really About?” explored a critical distribution question and garnered lots of attention among Big Thinkers like yourself.
  5. And finally, we’ll close the list as we started it, this time with another Hospitality Marketing Link Digest, this one a round-up of “5 Powerful Posts About the Trends Shaping Travel Marketing.” Powerful stuff, indeed.

Hope you enjoyed this look back, Big Thinkers. If you liked the list of these top posts from May, why not check out these “5 Quick But Cool Travel Marketing Posts,” these “8 Exceptional Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest,” and these “5 Awesome Travel Marketing Articles: the Top Posts from April” too.

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including: