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Tim Peter Thinks

Tim Peter

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August 28, 2016

7 Surprising Hotel Marketing Insights: Hospitality Marketing Link Digest

August 28, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


7 Surprising Hotel Marketing Insights: Hospitality Marketing Link DigestHey, Big Thinkers! Hope you’re having a fantastic late summer weekend, enjoying some quality time with friends and family. As you get ready for a big week ahead, be sure to check out these 7 surprising hotel marketing insights from the past week. Enjoy:

  1. Tnooz talks with the founders of ALICE, who think hotel operations could learn from innovation in other industries. (I’ve met with company founder Alex Shashou and agree they’re onto something here).This exchange highlights their point of view on why service matters brilliantly:

    “Alex: Have you ever given a TripAdvisor review?
    Tnooz: Yup.
    Alex: Did you write about your booking experience?
    Tnooz: No, I wrote about the service at the property.”

  2. Fox News makes its first appearance here in the Link Digest, asking “Are Travelers Losing the Hotel Booking Wars?” Um… yes. Yes, they are.
  3. Why are travelers losing the hotel booking wars? Well, for starters check out “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.”
  4. If you want to help travelers win instead — to say nothing of your property — be sure to check out these “3 Myths About Hotel Direct Revenue You Must Stop Believing.”
  5. You’re not just competing with OTA’s anymore, of course. According to HotelMarketing.com, “Airbnb Is On Pace to Become World’s 4th Largest Online Travel Company.” That’s worth paying attention to as we go forward.
  6. Speaking of Airbnb, this recent post asks “What Business Is Airbnb In? Hotels? Or Hospitality?” Check it out when you get a chance to see why that matters for your property.
  7. Finally, don’t miss these “8 Outstanding Insights: the Top Travel Marketing Posts of Summer, 2016” and these “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)” for more insights to help you manage your business heading into fall.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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August 26, 2016

A Dozen Digital Strategy Trend Posts You’ve Got to See: E-commerce Link Digest

August 26, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Hey, Big Thinkers! Hope you’ve had an excellent week. Let’s add to it with this round-up of a dozen digital strategy trend posts you’ve got to see. Enjoy:
A Dozen Digital Strategy Trend Posts You've Got to See: E-commerce Link Digest
  1. eConsultancy kicks things off with this look at “Five Ways Artificial Intelligence Can Help Marketers Enhance the Customer Experience.” Great stuff, especially when you consider that “Customer Experience May Be the Future of E-commerce.”
  2. While we’re on that topic, you should check out this Mobile Commerce Daily piece that argues “Customer support is your brand’s untapped secret weapon.”
  3. Marketing Charts also supports that notion with data that shows “Customer-Centricity At the Heart of Digital Strategies, Say Global Execs.”
  4. I know I posted this last week in our round-up of “9 Necessary Marketing and E-commerce Insights” but this list of the “Top 100 Sites for Marketers” from Cision is just too good to ignore.
  5. Variety took a look at “What’s Behind Disney’s $1 Billion Major League Baseball Digital Deal?” that you’ll so want to read.
  6. And on a highly-related note, check out this post that demonstrates “Digital Video is Taking Over: These 5 Data Points Prove It.” Worth a read.
  7. The German edition of Business Insider has a cool report “The Fintech Ecosystem Report: Measuring the Effects of Technology on the Entire Financial Services Industry” that also shows “Why I’m Bullish on Mobile Payments and Messaging.”
  8. I’ve got two vaguely conflicting pieces up next for you. The first from Jean-Louis Gassee at Monday Note talks about “The Internet of Poorly Working Things,” while this Business Insider post outlines “11 Reasons to Be Excited About the Future of Technology.” Both are worth your time.
  9. Mobile Commerce Daily asks a critical question for modern marketing, “Is Your Location Data Actionable?” as well as some advice for how to make it so.
  10. These “8 Excellent E-commerce and Digital Strategy Insights” from our E-commerce Link Digest series is well worth checking out.
  11. CMO Australia asks “What Skills Do CMOs Need to Drive the Future Marketing Function?” Great stuff.
  12. And, if all this stuff has you worried about how to keep up, you should also take a look at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” that we put together for you a few weeks back.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

August 21, 2016

5 Must-See Hotel Marketing Missives: Hospitality Marketing Link Digest

August 21, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


5 must-see hotel marketing missives: Man shopping for hotel onlineHope you’ve had a great weekend, Big Thinkers. To get you ready for a big week ahead, we’ve collected this set of 5 must-see hotel marketing missives from the past week. Enjoy:

  1. Leading off, Julie Sickel from Business Travel News warns us that “Hotel Occupancy Flattens Across Global Regions.” We’ve been living in “the good old days” for the last year or two. Looks like that’s coming to an end as the business cycle softens.
  2. Given that reality, you might want to see EyeForTravel’s piece that looked at “OTAs vs Hotels: Why ‘An Old and Tired Story’ Keeps Running” as well as these “10 Great Hotel Direct and OTA Distribution Posts” from the Hospitality Marketing Link Digest series.
  3. These “5 Helpful Hospitality Marketing Stories for You” and this set of “10 Terrific Travel Marketing Posts from the Past Week” from the Hospitality Marketing Link Digest series also offer terrific insights into improving your direct business.
  4. Of course, if you want more direct business, you should avoid the “Hotel Website Design and Usability: Top 10 Mistakes” that Vikram Singh outlined over on Hospitality Net.
  5. Finally, this round-up of “8 Outstanding Insights: the Top Travel Marketing Posts of Summer, 2016” and these “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)” will help you get ready to drive more direct business, regardless of what happens to demand overall. Great stuff, well worth your time.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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August 19, 2016

9 Necessary Marketing and E-commerce Insights: E-commerce Link Digest

August 19, 2016 | By | No Comments

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9 Necessary Marketing and E-commerce Insights: E-commerce Link DigestI don’t know about you Big Thinkers, but I’m looking forward to enjoying the weekend this week. Hope you are too. Here are 9 necessary marketing and e-commerce insights to get you through until next week. Enjoy:

  1. The Wall Street Journal offers this repot, “Chip Card Nightmares? Help Is on the Way.” Can’t come soon enough. As I’d mentioned on Twitter, “Pro-tip: Making it complicated for customers to figure out how to hand you their money is not a good idea.” Seriously. This was my experience at CVS the other day: Confusing credit card scanner at checkout Helpful? Not at all. We’ve taken something that used to be easy and made it much more difficult.
  2. While I still say the answer to the question “Will E-commerce Kill Retail?” is “no,” clearly, anything that makes retail more cumbersome while digital gets easier isn’t good for traditional retailers.
  3. Before we move away from the payments discussion, you might want to check out this look at “Why Mobile Payments Will Rule” and “Why I’m Bullish on Mobile Payments and Messaging” as well as these “11 Excellent E-commerce and Mobile Payment Entries” from the E-commerce Link Digest series.
  4. Sticking with e-commerce for a bit, Marketing Charts highlighted “The US Companies With the Best – and Worst – Web Experience Ratings.” The bottom of the list should shock almost no one, but there are great lessons to be learned from those at the top.
  5. While we’re talking about experience, it might be a good time to remind you, “In Digital, Don’t Be Your Own Worst Enemy” from our e-commerce and digital strategy podcast, Thinks Out Loud.
  6. Shifting gears, Stephen Baldwin at Social Media Today — not the actor, I trust — collected this list of “5 Social Media Marketing Trends for Summer 2016.” Well worth your time, especially since, as Marketing Charts points out, “Almost 1 in 5 Americans Visit A Company Page on Facebook Every Day.”
  7. Cision rounded-up an excellent list of the “Top 100 Sites for Marketers.” Allow my to contribute a hearty endorsement of that list.
  8. Speaking of round-ups, don’t miss these “11 Exceptional E-commerce Insights: The Top Posts of Summer, 2016” and these “8 Excellent E-commerce and Digital Strategy Insights” from the E-commerce Link Digest series.
  9. Finally, wondering “How Can You Succeed at Digital Marketing Next Year? These 17 Great Posts Offer Answers.” Good stuff to round-out this week’s list.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

August 14, 2016

10 Great Hotel Direct and OTA Distribution Posts: Hospitality Marketing Link Digest

August 14, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


10 Great Hotel Direct and OTA Distribution Posts: Hospitality Marketing Link DigestHowdy, Big Thinkers! Super hot here in the wilds of New Jersey today, so I’m going to skip the setup and get you straight to this collection of these 10 great hotel direct and OTA distribution posts from the past week. Enjoy:

  1. Leading off, we’ve got these “3 Myths About Hotel Direct Revenue You Must Stop Believing” for you. Great stuff.
  2. You also won’t want to miss these “8 Outstanding Insights: the Top Travel Marketing Posts of Summer, 2016.” Definitely worth your time.
  3. One of the reasons you’ll want to pay attention to the tips outlined above comes from Business Travel News, who report that “Hotel Occupancy Flattens Across Global Regions.” It seems like the good ol’ days are starting to come to an end. Most of the RevPAR growth in the past year has come more from rate than occupancy. While that’s a good way to gain growth, it’s also a sign that demand for rooms is beginning to fall, the supply of rooms is increasing, or, most likely, a bit of both. Definitely time to get ready for a tougher market ahead.
  4. Inc. Magazine looks at “3 Travel Hacks Millennials Use and You Should Too.” Interesting insight into how millennials — and many consumers, really — actually shop for travel and well worth your time.
  5. In other less-welcome news, HotelMarketing says that “In Search of Hotels, More Travelers Turn To OTAs Than Hotel Websites.” That’s not great, really.
  6. EyeForTravel looks at “OTAs vs Hotels: Why ‘An Old and Tired Story’ Keeps Running.” Well, for starters, there’s things like this: “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.” Though, I suppose, we also ought to consider “A Fair and Balanced Look at Balancing Direct and OTA Business” too. OTA’s have their role to play in your distribution strategy. It’s your job to ensure you use them correctly.
  7. Before moving on, Director in the UK explains how “Booking.com Envisions the Future of Travel.” Absolutely something you should check out, if for no other reason than “know your competition.”
  8. And on a highly related note, TheStreet says “Here’s Why TripAdvisor Is Becoming the Facebook of Online Travel” that you should take a look at too.
  9. If you’re looking to grow your direct business, these “5 Helpful Hospitality Marketing Stories for You” from our Hospitality Marketing Link Digest are worth a look.
  10. And, finally, pay attention to these “Four Key Elements of Modern Hospitality Marketing” to help you reach and attract more guests to your hotel. You’ll be glad you did.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

August 12, 2016

11 Excellent E-commerce and Mobile Payment Entries: E-commerce Link Digest

August 12, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


11 Excellent E-commerce and Mobile Payment Entries from the Past Week: E-commerce Link Digest - Man using mobile paymentsHappy Friday, Big Thinkers! We’re going to skip the setup for this week’s E-commerce Link Digest and just get you right to these 11 excellent e-commerce and mobile payment entries from the past week instead. Enjoy:

  1. Kicking things off this week, Angela Everitt has a great piece on Brand Quarterly that says, when it comes to “Thought Leadership: Do Less, But Do It Better.” Here’s the thing: that’s true for everything.
  2. In fact, that focus on execution was the point of this week’s episode of Thinks Out Loud, our weekly digital strategy and e-commerce podcast, that advised, “In Digital, Don’t Be Your Own Worst Enemy.” Be sure to give it a listen when you get a moment, OK?
  3. Shifting gears, the fine folks at eMarketer asked “Will Internet Users Start Using Mobile Payment Apps Anytime Soon?” While only 1 in 5 respondents said they’re likely to start using one in the next year, usage data says otherwise. eMarketer projects almost $62 billion in spend on mobile payments next year. And, given the crappy, er, I mean, less than optimal rollout of EMV chip readers in stores — no, seriously, which stores make it clear whether we’re supposed to swipe or insert our cards? — retailers are inadvertently creating a great environment for driving usage.
  4. On a highly-related note, Leena Rao on Fortune reports that “Apple Pay Now Accounts for Three-Fourths of U.S. Contactless Payments.” So there’s that.
  5. On Mobile Commerce Daily, Brielle Jaekel explains “Why Universal Mobile Wallets Will Eventually Overtake Retailers’ Offerings.” The whole article is worth a read, but the simple answer comes down to utility and Millennials. Time will tell.
  6. Meanwhile, over on Forbes, Niall McCarthy highlights a fascinating infographic that shows what universal wallets have to contend with, noting “Starbucks Holds More Cash On Its Loyalty Cars Than Many Banks” have in deposits. Um… damn.
  7. When you put all of the above together, it helps explain “Why Mobile Payments Will Rule” and “Why I’m Bullish on Mobile Payments and Messaging.”
  8. For more on this topic, don’t miss “A Quick Snapshot of the State of Mobile Payments” that we put together for you a few weeks back.
  9. Moving into other aspects of e-commerce, Stephie Grob Plante makes “The Case for the American Mall” over on Racked and notes, “malls aren’t dying. They’re changing” Or at least the good ones are. Great read and well-worth paying attention to no matter what business you’re in as the challenges malls face today will confront us all eventually — assuming they’re not already.
  10. Picking up on that thread, I recently posted an update to an alder post that asked, “Will E-commerce Kill Retail?” Shore answer: No. Long answer: Well, read the post.
  11. Of course, if you’re looking for even more useful information than we can fit into this collection of 11 excellent e-commerce and mobile payment entries from the past week, be sure to check out these “13 Excellent E-Commerce and Digital Strategy Insights” from our ongoing E-Commerce Link Digest series, as well as these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far).” You’ll be glad you did.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

August 5, 2016

11 Must-Watch Trends for Digital Leaders: E-commerce Link Digest

August 5, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Trends for digital leaders: Team discussing digital leadership¡Hola, Big Thinkers! Hope you’ve had an amazing, productive, and profitable week. Let’s skip any big setup for this week’s E-commerce Link Digest and just get you right to these 11 must-watch trends for digital leaders instead. Enjoy:

  1. Social Media Today starts us off with an outstanding infographic that illustrates the “State Digital Marketing 2016.” Definitely worth checking out to understand the trends you need to know.
  2. Speaking of digital trends, don’t miss this recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, that explored “5 Digital Trends You Must Adopt Right Now.” Great stuff, well worth your time.
  3. Continuing with the trends theme, Bloomberg has terrific insights into “Facebook’s Really Big Plans for Virtual Reality.” This is a remarkable topic and something you need to pay attention to as we move towards 2017. I’ve mentioned in the past that I believe augmented reality will be more important than virtual reality in the longer-term for most businesses. But given that it’s early days you should definitely keep an eye on both.
  4. Marketing Charts outlines outstanding research that asks, “As MarTech Understanding Becomes Critical, Where Will Marketers Invest Next Year?”
  5. Marketing Insider Group has a terrific piece that considers “The Compounding Power of Content Marketing.” Such a smart idea.
  6. Of course, you can’t receive the compounding benefits of content marketing until you get started. These “15 Colossal Content Marketing Insights to Kick off Your Week” will point you in the right direction.
  7. When it comes to applying the trends, leadership plays a crucial role. Culture is more important than your tactics and in some cases, more important than your strategy, too. That’s why it’s so helpful that MarTech Advisor looks at “The First Three Steps a CMO Should Take to Better Align Sales and Marketing.” Good stuff.
  8. On a highly related note, InformationWeek offers technology leaders these “3 Tips For Playing Nice With Your CMO.” Given the connections between marketing and technology these days, marketing leaders should realized communication and partnership are a two-way street and would benefit from checking out these tips too.
  9. Luxury Daily looks of mobile payments beyond NFC and makes “The Case for Beacons.” It’s clear that payments comprise a critical part of your customers’ e-commerce experience, which makes this a trend definitely worth watching.
  10. While we’re on the topic of payments, be sure to check out this look at “Why I’m Bullish on Mobile Payments and Messaging” as well as “A Quick Snapshot of the State of Mobile Payments” for more insights into what makes payments so critical to your business success in the coming year.
  11. Finally, you can’t miss these “11 Exceptional E-commerce Insights: The Top Posts of Summer, 2016” or these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far).” Excellent information and insights to set you up for success and a great way to round-out this list of 11 must-watch trends for digital leaders, don’t you think?

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 31, 2016

6 Spectacular Hospitality Marketing Insights: Hospitality Marketing Link Digest

July 31, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


6 Spectacular Hospitality Marketing Insights: Hospitality Marketing Link DigestHey, Big Thinkers. No big setup this week as we’re off enjoying the fantastic summer Sunday. But to kick off your week, don’t miss these 6 spectacular hospitality marketing insights. Enjoy:

  1. Tnooz outlined “Eight Tech Trends for the Travel Chief’s Watchlist” that you’ll really want to review.
  2. Meanwhile, Marketing Charts provided this “Sharing Economy: Travel and Finance Update” that’s important to pay attention to, especially if you find yourself asking “How Safe Are Independent Hotels from Airbnb?”
  3. Along with the other members of the This Week in Hospitality Marketing, we put together “This Week in Hospitality Marketing’s HITEC Round-Up and Recap” for you to watch. Good stuff.
  4. Adweek looked at “How Travel Writing Evolved Into Travel Blogging, and What Brands Get From Both” that also illustrates why, “For Travel Marketers, Content is Still King.”
  5. You also might want to remember that, when it comes to “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.”
  6. And, finally, don’t miss these “5 Fantastic Travel Marketing Insights” from the Hospitality Marketing Link Digest series to round out this collection of 6 spectacular hospitality marketing insights.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

July 29, 2016

8 Excellent E-commerce and Digital Strategy Insights: E-commerce Link Digest

July 29, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


8 Excellent E-commerce and Digital Strategy InsightsHey, Big Thinkers! Hope you’ve had an awesome week. We’re going to skip all the setup for this week’s E-commerce Link Digest and just get you right to these 8 excellent e-commerce and digital strategy insights. Enjoy:

  1. Marketing Charts uncovers data that shows the “CMO Role Evolving Towards More Strategic Business Leadership.” You might want to review these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)” as well as “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” so you can stay on top.
  2. CMO.com says “Mobile Video Is A Marketing Necessity, Not A Luxury.” I couldn’t agree more, which is what led me to write “2016’s Top Trends — Make Room For Mobile Video” and “Digital Video is Taking Over: These 5 Data Points Prove It.”
  3. The Wall Street Journal has a fascinating piece about “IBM Pushing Blockchain into the Supply Chain” that’s well worth your time. Clever titles aside, it speaks to how technology is not only shaping every step of the customer journey, but also how companies respond.
  4. While we’re on the topic of blockchain — which is most famously used to power the bitcoin digital payments standard — you might want to check out “Why I’m Bullish on Mobile Payments and Messaging.”
  5. These “13 Excellent E-Commerce and Digital Strategy Insights” from the the ongoing E-commerce Link Digest series are worth another look too when you have a moment.
  6. Social Media Today posted a pretty great infographic that outlines “The State of Digital Marketing In 2016.” I’ll be sure to include the graphic below too.
  7. Bloomberg highlighted “Facebook’s Really Big Plans for Virtual Reality,” which is a truly fascinating look at a big topic for the next few years — though, technically, I’m much more bullish on augmented reality than virtual reality for reasons I’ll explain at some point down the road. In the meantime, why not check out “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” when you get a chance.
  8. And, finally, I know I linked to this up above, but it’s really worthwhile to for you to take another look at these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)” and “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” so you can keep up with all the changes in digital marketing over the next year.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 24, 2016

5 Fantastic Travel Marketing Insights: Hospitality Marketing Link Digest

July 24, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


5 Fantastic Travel Marketing Insights: Hospitality Marketing Link DigestHey, Big Thinkers! It’s a gorgeous day here in the Garden State. Hope you’re having a fabulous late summer afternoon wherever you are too. As you get ready, why not check out these 5 fantastic travel marketing insights for this week’s Hospitality Marketing Link Digest entry? Enjoy:

  1. Leading off, we rounded-up “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)” for you.
  2. Building from those top posts, one of the more popular items over the last few months took a look at “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.”
  3. This next post explains why “Personalization Starts With a Person” that you’ll really want to review.
  4. You might also want to check out a couple of entries from the Hospitality Marketing Link Digest series, including these “5 Helpful Hospitality Marketing Stories for You” and these “7 Special Hotel Marketing Insights.”
  5. And, finally, this “New Sabre Study Outlines Key Mega-Trends Shaping Travel Marketing.” You’ll definitely want to give it a look.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including: