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Tim Peter Thinks

Tim Peter

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December 4, 2016

6 Travel Marketing Posts Highlighting 2017 Trends: Hospitality Marketing Link Digest

December 4, 2016 | By | No Comments

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6 travel marketing posts highlighting 2017 trends

Hey, Big Thinkers! Welcome to December and to another amazing week ahead as we work our way to the end of the year. To get your week going in a great direction, don’t miss these 6 travel marketing posts highlighting 2017 trends for you. Enjoy:

  1. Leading off, Eddie McGraw at Brand Quarterly takes a look at “How Hospitality And Travel Brands Can Top Review Charts.” Given that we think managing your hotel’s reputation online represents “The Single Most Effective Way to Improve Your Brand’s Digital Marketing,” you’d be right in guessing we think that’s a critically important post for the past week.
  2. Smart Insights lays out its list of “2017 Travel Marketing Trends” that you’ll definitely want to review. You should also take a look at our “2016 Key Travel Marketing Trends Presentation” and our “Digital Marketing Directions 2016: Key Trends Driving Your Hotel Marketing Next Year” for added insight.
  3. One other key trend you’re going to want to watch? Well, “For Travel Marketers, Content is Still King.”
  4. TodayOnline says that “Airbnb Is out to Be the Wechat of Travel Where You Can Do Everything With One App.” That’s really worth paying attention to. You’ll also want to check out our past coverage of Airbnb, including these posts that ask, “What Business Is Airbnb In? Hotels? Or Hospitality?”; “How Safe Are Independent Hotels from Airbnb?” and “Are Hotel Brands Doomed?” Good stuff all around.
  5. For one last trend in this week’s post, Tnooz reports on “Priceline Group’s Prediction of the Rise of Travel Besties: Smart Tech That Understands Traveller Needs.” That’s probably right.
  6. And, finally, we’ll round out this list of 6 travel marketing posts highlighting 2017 trends with these “6 Significant Travel Marketing Posts You Might Have Missed” and this set of “10 Great Hotel Direct and OTA Distribution Posts” to help you through the coming week.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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December 2, 2016

6 Quick Mobile Commerce Insights: E-commerce Link Digest

December 2, 2016 | By | No Comments

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6 Quick Mobile Commerce Insights: E-commerce Link Digest

Hey, Big Thinkers! No big setup today. Just 6 quick mobile commerce insights from the past week for you instead. Enjoy:

  1. Channel Advisor called “Thanksgiving Day: The Mobile Tipping Point,” which sounds right to me.
  2. On a highly-related note, VentureBeat reported that Nearly 1/3 of Thanksgiving and Black Friday shopping was done on mobile, according to PayPal. Sounds pretty much like a tipping point to me.
  3. Meanwhile, Mobile Commerce Daily called The Black Friday opportunity for e-commerce, which conceptually I agree with. The only thing I’d add is that, now, isn’t every day the real opportunity for e-commerce?
  4. Building on that, don’t miss this recently updated post that asks, “Will E-commerce Kill Retail?”
  5. Want one last mobile commerce insight? Marketing Charts has data that shows “Mobile to Overtake Desktops in Global E-Commerce Traffic Share.” So, that’s something, huh?
  6. You might also want to review these “8 Exceptional Insights Into the Future of Mobile Commerce and Content Marketing” and, lastly, to close out these 6 quick mobile commerce insights from the past week, remember that to get the greatest value out of your efforts ‘It’s Not “Mobile First.” It’s “Customer First.”‘

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

November 27, 2016

8 Must-See Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

November 27, 2016 | By | No Comments

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8 Must-See Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

Howdy, Big Thinkers! Hope you’ve had a terrific Thanksgiving holiday here in the States (and a great week no matter where you are). To help you get back in the groove and start your week off right, here are 8 must-see travel marketing posts from the past week for you. Enjoy:

  1. Tnooz talks to “Dara Khosrowshahi, Expedia’s CEO, About the Company’s Long-Term Strategy”. Definitely worth your time to check out.
  2. Speaking of Expedia, don’t forget that we’ve entered a new era of “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.”
  3. It’s not all good news for Expedia, by the way. In an interview with Google Travel managing director Rob Torres, Ashley Stewart of the Puget Sound Business Journal highlights “What Google Travel Has That Expedia Doesn’t.”
  4. Skift builds on that concept, noting that “Google Making Gains in Hotel Advertising, Updates Website for Hoteliers.”
  5. Shifting gears to the content marketing side of the house, Hotel Marketing reports that “Booking.com Launches a New Content API” to make it easier for hotels to push their content to the travel booking giant — and maybe hold Google at bay a little longer.
  6. Skift recently rounded-up a great set of research for “Cracking the Travel Booking Code” — meaning improving your bookings — that you won’t want to miss.
  7. And, we’ve done something similar, with this set of “6 Key Mobile Posts for Hotel Marketers,” these “6 Significant Travel Marketing Posts You Might Have Missed,” and this collection of “5 Amazing Travel Marketing Insights from the Past Week” all from the Hospitality Marketing Link Digest series.
  8. Finally, let’s close out this list of 8 must-see travel marketing posts from the past week with this amazing video from Skift, “What We Can All Learn From The Modern Supertraveler,” that you can watch right here:

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

November 18, 2016

10 Excellent Content, Personalization, and Customer Experience Insights: E-commerce Link Digest

November 18, 2016 | By | No Comments

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10 Excellent Content, Personalization, and Customer Experience Insights: E-commerce Link Digest

Howdy, Big Thinkers! No big setup this week. Instead we’re going to get your right into this list of 10 excellent content, personalization, and customer experience insights from the past week. Enjoy:

  1. Dan Farrell at CMO.com explains why “An Agile Attitude Is Key To Digital Innovation.” We completely agree, having said on a recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, “The Simple Truth? Digital is a Mindset.”
  2. Another CMO.com post outlines new research from Gartner that shows “Marketing Budgets On The Rise As CMO Mandate Grows” that you’ll want to note.
  3. What’s included in that mandate? Well, personalization, for one. And Mike Bainbridge at Brand Quarterly looks into this in his post, “Moving From Experience To Data: Why Personalization Is The Key To Brand Success.”
  4. While we’re on the topic of personalization, another recent podcast episode looked at “Why Digital Demands Personalization and Customer Focus” and another recent post on Thinks laid out “9 Must-Read Personalization Insights to Start Your Week Off Right.”
  5. Shifting gears, Joe McCambley from iMediaConnection asks the critical question, “What Is Content Strategy Anyway?”
  6. Why is that so critical? Well, as we noted recently, this represents one of the key “Trends for 2017: Content Takes Center Stage.”
  7. User-generated content often plays a key role in your content strategy, which makes the fact that “70% Of Consumers Will Leave a Review for a Business when Asked”, according to Search Engine Land, important to note.
  8. And why do reviews matter? Well, as we’ve noted before, they often work as “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.”
  9. Of course, getting the ratings and reviews that you’ll want to share with your customers depends heavily on providing a quality customer experience. Fortunately, Sheldon Monteiro wrote a fantastic piece on CMO.com called, “Debunked! 3 Myths About Customer Experience In The Digital Era” that I highly recommend.
  10. Finally, let’s round out this list of 10 excellent content, personalization, and customer experience insights with Matt Weinberger at Business Insider’s report on “Facebook CTO Mike Schroepfer’s interview about Mark Zuckerberg’s ‘crazy’ 10-year plan” that you’ll really want to check out when you have a moment.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

November 13, 2016

6 Significant Travel Marketing Posts You Might Have Missed: Hospitality Marketing Link Digest

November 13, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


6 Significant Travel Marketing Posts You Might Have Missed

Hey, Big Thinkers! Hope you’ve had an amazing week. Even though political headlines have dominated the past week’s news, it’s been a fascinating week on the travel digital marketing and distribution front too. To help you catch up with what you might have missed, here are 6 significant travel marketing posts you might have missed. Enjoy:

  1. You may have missed these “4 Fantastic Travel Marketing Insights” from last week’s Hospitality Marketing Link Digest that features brilliant insights from Tnooz about TripAdvisor’s latest traveler profiles, a recap of Leonardo’s recent Digital Marketing Summit, and more. Check it out when you have a moment.
  2. Skift published a terrific round-up on travel news stories, too, including “Google Surpasses Expedia and 14 Other Digital Trends This Week” that you won’t want to miss.
  3. Our own Tim Peter’s latest column for Hotel News Now encourages hotel marketers to “Focus on Channels That Drive Strong Business Results” — even better, it offers strong advice on how to do that successfully.
  4. Skift has an interview with “Facebook’s Head of Travel, Christine Warner, Who Reveals How Brands Are Winning on the Platform” that’s worth your time.
  5. While we’re on the topic of Facebook, it’s time again to ask “Is Social a Waste of Time for Hotel Marketers?” Spoiler: Um, no. But read the whole post to see why.
  6. Finally, let’s close out this week’s look at 6 significant travel marketing posts you might have missed with this collection of “5 Airbnb, Distribution, and Digital Dispatches” and these “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far).”

Hope you have a great week ahead!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

November 11, 2016

9 Needed Insights Into Digital’s Future: E-commerce Link Digest

November 11, 2016 | By | No Comments

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9 Needed Insights Into Digital's Future: E-commerce Link Digest

Hey, Big Thinkers! As we’re heading into the last part of 2016, it seems like a good time to look forward at what’s next. With that in mind, take a few minutes to review this great list of 9 needed insights into digital’s future. And get ready for what’s to come. Enjoy:

  1. Brand Quarterly leads off with a fantastic post about “Growth Hacking Your Brand Strategy” that you won’t want to miss.
  2. Fast Company reports that “VR Will Be A $38 Billion Industry By 2026,” which is, y’know, a lot. And we offered up a look at “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” that serves as an excellent complement too.
  3. While you’re at it, check out this “Quick Postcard from the Future of Digital” from Thinks Out Loud, our weekly e-commerce and digital strategy podcast.
  4. Given these changes, It’s not surprising that Clickz asks, “How Do Marketers Measure up to Digital Transformation?”
  5. What is digital transformation, you ask? Well, don’t miss this look at “Digital Transformation: A Brief Introduction” and “Why Digital Transformation Matters for Your Business” also from Thinks Out Loud.
  6. These “6 Insights Into Customer Experience and Digital Transformation” also can help you get up-to-speed on how to put digital transformation to work for your brand and business.
  7. CMS Wire says to “CMOs: You Can’t Predict the Future, But You Can Prepare,” which is great advice, really.
  8. The challenge, of course, as Marketing Land points out is that “More Marketers Are Becoming Early Adopters of Marketing Tech, Although Half Can’t Keep up With the Changes.” They might want to review this Thinks Out Loud episode that uncovers “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide.”
  9. Finally, let’s close this list of 9 needed insights into digital’s future with a fantastic collection of “11 Outstanding Insights Into the Future of Digital” from the ongoing E-commerce Link Digest series. Enjoy!

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

November 6, 2016

4 More Fantastic Travel Marketing Insights: Hospitality Marketing Link Digest

November 6, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


4 More Fantastic Travel Marketing Insights: Hospitality Marketing Link Digest

Cheerio, Big Thinkers! Tim’s traveling in the UK this week, so we’re skipping the setup today to get you right into this set of 4 more fantastic travel marketing insights. Enjoy:

  1. Our friends over at Leonardo have this great look at “Inspiring Travelers: A Recap From Our Digital Marketing Summit” that you won’t want to miss. Pair it with these “8 Outstanding Insights: the Top Travel Marketing Posts of Summer, 2016” for even more digital travel marketing goodness.
  2. The incomparable Vikram Singh explains “BookingSuite: A Lesson in Direct Revenue Strategy” so, so well. Really important stuff. For more on revenue strategy, you might also want to check out slides from Tim’s recent talk, “Revenue Strategy: The High Cost of Ignoring Value”:
  3. Tnooz reported that “TripAdvisor Delves Into Traveller Types and Booking Trends,” which highlighted tons of useful information.
  4. And while we’re speaking about useful information, don’t miss these “5 Amazing Travel Marketing Insights from the Past Week” and this set of “10 Great Hotel Direct and OTA Distribution Posts” both from the Hospitality Marketing Link Digest series.

Hope you have a great week ahead!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

November 4, 2016

8 Exceptional Insights Into the Future of Mobile Commerce and Content Marketing: E-commerce Link Digest

November 4, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


8 exceptional insights into the future of mobile commerce and content marketing

Howdy, Big Thinkers! We’re going to skip the setup this week and jump straight into this great list of 8 exceptional insights into the future of mobile commerce and content marketing instead. Didn’t think you’d mind. Enjoy:

  1. Brand Quarterly kicks things off with this amazing look at “Getting Content Marketing And Sales Teams On The Same Page” that you really have to see.
  2. Meanwhile, Marketing Charts highlights research with “The Initiatives That Content Strategists Say They’ll Be Rallying Around” over the next year.
  3. We pay attention to these stories because, when it comes to “Content Marketing: We’re All Publishers Now.” To underscore that point, we examined “Why Content Marketing Matters” on Thinks Out Loud, our e-commerce and digital strategy podcast, and also recently rounded-up this list of “15 Colossal Content Marketing Insights to Kick off Your Week.” Good stuff all around.
  4. Before we shift gears, be sure to check out these 13 Key Insights About Mobile Commerce, Payments, and Content Marketing from the E-commerce Link Digest series when you get a moment.
  5. Speaking of mobile commerce, Marketing Charts asked “What Factors Are Preventing Consumers From Making Purchases on Mobile Devices?” Usability plays a key role, especially during checkout and payment. More on this, as you might guess, in a moment.
  6. Continuing with the mobile commerce theme, eMarketer had a great podcast episode that explored “Five Mobile Commerce Predictions for 2017” that you’ll really want to listen to.
  7. Since we’re talking about the future, Brand Quarterly also has a thought-provoking examination of “Machine Learning Algorithms: The Next Stage For Successful Marketers.” We’ve looked into that a bit ourselves in this recent round-up of “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016.”
  8. Finally, let’s close out this week’s list of 8 exceptional insights into the future of mobile commerce and content marketing with a set of “13 Near-Perfect Posts Featuring Future Marketing Trends” from the E-commerce Link Digest series and this Thinks Out Loud episode, “A Quick Postcard from the Future of Digital.” Have a great weekend, everyone!

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

October 30, 2016

5 Airbnb, Distribution, and Digital Dispatches: Hospitality Marketing Link Digest

October 30, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


5 Airbnb, distribution, and digital dispatches from the past week

Howdy, Big Thinkers! No big setup today. Just 5 fast Airbnb, distribution, and digital dispatches from the past week for your benefit. Enjoy:

  1. Well, the whole Airbnb situation is getting pretty ugly. As Skift reports, “Airbnb Loses New York Battle as Governor Signs New Law Aimed at Hosts.” According to sources in the article, since the law focuses on hosts instead of Airbnb, it may have a tough time in the courts. But we’re going to keep an eye on this one ’round here for its longer-term impacts of the alternative accommodations space.
  2. Of course, we’ve covered Airbnb — and other alternative accommodations providers like HomeAway, VRBO.com, etc. — for a while. You might find these past posts interesting:
  3. Shifting gears, now that we’re in the thick of budget season, it seems like a great time to revisit these “8 Outstanding Lessons from the 2016 HSMAI Digital Marketing Strategy Conference” as you plan for 2017.
  4. This is from a few weeks back, but you should definitely review this look at “Distribution vs Profitability: The Future of Hotel Revenue Management” as well as this recent presentation about “Revenue Strategy: The High Cost of Ignoring Value” from our own Tim Peter.
  5. Finally, how about we wrap up this week’s look at 5 Airbnb, distribution, and digital dispatches from the past week with these 6 Crucial Insights Into the Future of Travel Marketing from the Hospitality Marketing Link Digest series? Be sure to check out the whole set when you have a moment.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

October 28, 2016

6 Insights Into Customer Experience and Digital Transformation: E-commerce Link Digest

October 28, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


6 insights into customer experience and digital transformation: Young woman shopping on mobile phone in cafe

Hey, Big Thinkers! No setup this week. Instead, we’re going to jump straight into this great list of 6 insights into customer experience and digital transformation to help you grow your business. Enjoy:

  1. Leading off, we have a couple of great posts from Brand Quarterly get us started. The first, from Cynthia Johnson looks at the critical topic of “Search And Social: Mobile Integration” and is well worth your time. Gregory Butz follows that up with fantastic advice, “Double Down On The Brand Experience To Win The Customer Lifecycle,” which represents something of a theme for this week’s link digest.
  2. You want customer experience? Well how ’bout checking out Michael Brenner’s look at “The Future Of Customer Relationships” over at Marketing Insider Group? He’s got it well covered.
  3. Speaking of the future, Gartner’s Smarter With Gartner blog “Predicts a Virtual World of Exponential Change,” though I can’t imagine that comes as a surprise to regular readers ’round here.
  4. What we tend to talk about less though is how the “Pace of Digital Transformation is Causing Marketers Stress,” according to research collected over on BizReport. To help you cope with that stress, may I recommend this look at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” from a recent episode of our e-commerce and digital strategy podcast, Thinks Out Loud.
  5. Sticking with that theme, you’ll definitely want to check out this great post over on Biznology that uncovers “The Simple Truth About What’s Driving Digital Next Year.”
  6. And let’s close out this week’s list with some deeper insights into digital transformation, including “Digital Transformation: A Brief Introduction” and “Why Digital Transformation Matters for Your Business” both from the Thinks Out Loud podcast, as well as this presentation that highlights “Putting Digital to Work: 4 Key Actions to Drive Digital Transformation.” Good stuff all around, and a great way to round out this week’s list of 6 insights into customer experience and digital transformation.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: