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February 8, 2016

7 Posts Explaining How to Execute Digital Effectively: E-commerce Link Digest

February 8, 2016 | By | No Comments

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7 Posts Explaining How to Execute Digital Effectively: E-commerce Link DigestWhat’s this? A Monday edition of the E-commerce Link Digest series? Well, see, what had happened was that there were just too many good items last week, so I decided to split the post into two halves, one focused on content marketing and a second featuring this set of 7 posts explaining how to execute digital effectively. I didn’t think you’d mind. Now without any further ado, how about we lead you to the links? Enjoy:

  1. The folks over at Strategy-Business.com have put together an outstanding checklist of five steps to formalizing forward thinking in your organization. Really helpful.
  2. Forrester’s Julie Ask suggests you need to be valuable to consumers with a comprehensive app strategy, according to the team at Mobile Marketer. So, so true.
  3. Effective marketers will also want to stop chasing the next big thing in marketing and instead focus on creating seamless customer experiences.
  4. Direct Marketing News offers a great outline of what marketers should do differently in 2016 that you’ll want to review.
  5. We recently rounded-up an excellent list of 8 exceptional essays to improve your digital innovation that’s well-worth your time.
  6. Along those lines, you won’t want to miss this podcast episode from a couple weeks back that asked, “Trends for 2016: Is Execution the New Innovation?”
  7. And, finally, this collection of “20 Key Concepts for the Year Ahead: The Top Posts of 2015″ offers tons of useful tips and tricks to help you execute more effectively in 2016.

If you’re interested in learning more about making the social, mobile web work for your customers, be sure to check out these “9 Tremendous Posts About 2016’s Top Digital Trends: E-commerce Link Digest”, this collection of “8 Digital Strategy Posts to Start Your Week Right,” this set of “10 Must-Read Posts About Mobile Commerce and Content Marketing” a fun collection of posts featuring “Google, Mobile, E-commerce. What More Could You Want?” and all the rest of the entries from our E-commerce Link Digest series.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

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February 7, 2016

5 Super Hospitality Marketing Posts for Super Bowl Sunday: Hospitality Marketing Link Digest

February 7, 2016 | By | No Comments

5 Super Hospitality Marketing Posts for Super Bowl Sunday: Hospitality Marketing Link DigestSo, it’s Super Bowl Sunday this weekend, Big Thinkers, so I won’t tie you up with tons of setup. Instead, just enjoy these 5 super hospitality marketing posts for Super Bowl Sunday. Enjoy:

  1. Tnooz has an open letter addressed to “dear hoteliers,” suggesting six things you need to get right about Airbnb. Excellent.
  2. Speaking of Airbnb, Airbnb’s CTO and 3 tech CEOs discussed the digital platform economy at Davos. Always a good way to keep an eye on the competition and on how to keep your independent hotel safe from Airbnb (or your branded property too).
  3. Looking for more tips to sell your hotel more effectively, don’t forget that for travel marketers, content is still king.
  4. You might also want to review these 5 insightful travel marketing messages from the Hospitality Marketing Link Digest series.
  5. And, finally, you’ll really want to take a look at these 8 top-notch travel marketing posts from the past month: the top travel marketing posts of January, 2016 (plus December’s too).

OK, you’ve done your homework. Now go enjoy the game, alright?

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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February 6, 2016

8 Killer Entries About Improving E-commerce Experience: E-commerce Link Digest

February 6, 2016 | By | No Comments

8 Killer Entries About Improving E-commerce Experience: E-commerce Link DigestHey, Big Thinkers, hope you’ve had a terrific week and have an even better week ahead. As you prep for next week, take a moment to check out these 8 killer entries about improving e-commerce experience. Enjoy:

  1. Mobile Commerce Daily outlines 3 trends that will define mobile retail marketing in 2016. Useful stuff.
  2. iMediaConnection explains how the new Facebook search will impact brand marketing.
  3. Another solid Mobile Commerce Daily piece looks at Why loyalty points may become mobile wallets’ primary currency. Very smart thinking. While we’re on the topic of mobile wallets, Quartz reports that Venmo (which they call a “beloved millennial app”), is finally trying to make some money. Both provide more evidence about why mobile payments will rule.
  4. Marketing Charts offers some great research about the impact of trust in businesses on consumer actions. The data seriously underscores why managing your reputation online remains the single most effective way to improve your brand’s digital marketing.
  5. Marketing Charts provides more great info about which experiences are customers most satisfied with. Given the importance of driving seamless experiences in 2016, it’s well worth checking out.
  6. Speaking about driving seamless experiences, Martech Advisor highlights three ways in which the CTO, CIO and CMO can collaborate on e-commerce technology, which is a great way to get there.
  7. We took a look at why content is still the king, which your fellow Big Thinkers really seemed to like. Check it out to see why.
  8. And rounding out this list of 8 killer entries about improving e-commerce experience, don’t miss this recap of 8 excellent digital delights: the top posts of January, 2016 (with bonus insights).

If you’re interested in learning more about making the social, mobile web work for your customers, be sure to check out these “9-Plus Must-Read Insights Featuring 2016’s Top Digital Trends”, this collection of “8 Digital Strategy Posts to Start Your Week Right,” a fun collection of posts featuring “Google, Mobile, E-commerce. What More Could You Want?” and all the rest of the entries from our E-commerce Link Digest series.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

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February 2, 2016

8 Top-Notch Travel Marketing Posts from the Past Month: The Top Travel Marketing Posts of January, 2016 (Plus December’s Too)

February 2, 2016 | By | No Comments

8 Top-Notch Travel Marketing Posts from the Past Month: The Top Travel Marketing Posts of January, 2016 (Plus December's Too)¡Hola, Big Thinkers! OK, so as it happens, I’m in Austria this week (not Spain, as the opening of this would have you believe). But, y’know, I’m still feeling fairly continental—and don’t really know how to say “Hi” in German. But since it’s early in February, it seems like it’s time to round-up the most popular travel marketing posts here on Thinks from the past month. So without further ado, take a moment to check out these 8 top-notch travel marketing posts from the past month: the top travel marketing posts of January, 2016 (plus December’s too). Enjoy:

  1. Leading off, we’ve got this collection of “5 Fantastic Insights Into 2016 Travel Marketing Trends” from our Hospitality Marketing Link Digest series. Don’t miss it.
  2. Possibly my favorite post from the past month—to say nothing of how your fellow Big Thinkers liked it—was this past post that explained how “For Travel Marketers, Content is Still King.” Don’t miss it.
  3. Another post you all loved was this round-up of these “16 Key Insights: The Top Travel Marketing Posts of 2015.” Seriously good stuff.
  4. Y’all must love the Hospitality Marketing Link Digest series, which would explain why we’ve got two in the top four, including these “6 Travel Marketing Must-Reads to Kick Off the Year.” Nice.
  5. Even though it only went live a few days before the end of the month, this look at “How Google, Uber, and Foursquare Plan to Revolutionize Travel” immediately shot into the top five for the past month. Pretty cool, eh?
  6. Finally, we’ll round out this month’s list with a pair of Hospitality Marketing Link Digest posts. The first collects “5 Fantastic Travel Marketing Posts from the Past Week” while the second offers “5 Insightful Travel Marketing Messages.” Glad you loved the whole list.

What? You thought we were done? Oh, I don’t think so. See, what happens every year is that once I present the top travel marketing posts of the past year, the best of December gets lost in the shuffle. But not this time. So in addition to the top posts from January, check out the best travel marketing posts from December, 2015. And, as ever, enjoy:

The Top Travel Marketing Post of December, 2015

  1. Oh. My. God. Not only was this post that asked, “Is Social a Waste of Time for Hotel Marketers?” among the top travel marketing posts of December, 2015, but it just barely missed out on the top posts of the year. Check it out for yourself to see why.
  2. Another hugely popular post was this look at “Content Marketing For Hotels: 2016’s Must-Watch Trend.” Good stuff.
  3. Another Hospitality Marketing Link Digest entry is up next, this one a collection of “8 Great Posts About 2016’s Top Trends.” Cool.
  4. This group of “7 Travel Trend Insights: The Top Travel Marketing Posts from November, 2015″ made it into the top posts from December, 2015.
  5. And finally, this group of “8 Excellent E-commerce Insights to Round out the Year” and these “5 Fantastic Hotel Marketing Trends” from the Hospitality Marketing Link Digest series close out this recap of the top posts from December, 2015.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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February 1, 2016

8 Excellent Digital Delights: The Top Posts of January, 2016 (With Bonus Insights)

February 1, 2016 | By | No Comments

 8 Excellent Digital Delights: The Top Posts of January, 2016 (With Bonus Insights)Welcome to February, Big Thinkers. And you know what that means: time to round up: the very best of the past months here on Thinks for the past month. So without further ado, I give you these 8 excellent digital delights: the top posts of January, 2016 (with bonus insights). Enjoy:

  1. By far the biggest post of the past month was our year-end recap of “20 Key Concepts for the Year Ahead: The Top Posts of 2015.” It’s a hugely popular post each year and, if I do say so, does a nice job of collecting the key insights your fellow Big Thinkers found most useful over the preceding 12 months. Check it out to see what made this year’s list.
  2. Although we only published this next post, “Content is Still the King,” with a few days to go in the month, it rocketed to the top of the list. Which, when you think about the important role content marketing plays in driving your business success, makes a ton of sense, really.
  3. These “8 Exceptional Essays to Improve Your Digital Innovation” from the ongoing E-commerce Link Digest series also gained a lot of ground in just a week. Really good round-up, really. Glad you all enjoyed it.
  4. You all loved this episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, that looked at “Driving Seamless Experiences in 2016.” And, frankly, I’m glad you did. Give it a listen again to see why for yourself.
  5. Another E-commerce Link Digest enters the list at #5, this one a cool collection of “9 Tremendous Posts About 2016’s Top Digital Trends.” Tremendous, indeed.
  6. You chose another Thinks Out Loud episode next, which examined “The State of E-commerce in 2016.” Good stuff.
  7. And yet another episode of Thinks Out Loud, “4 Necessary New Year’s Resolutions for Digital Marketing Success” cruises into the #7 position in this month’s list.
  8. Although it’s a little off-topic from what we normally talk about around here, this post that reflected on David Bowie’s passing and the meaning of “Authenticity” really seemed to resonate with your fellow Big Thinkers and closes out this month’s round-up of the top posts of January, 2016.

But, wait. We’re not done yet. See, when I collect the top posts from the prior year each January, I usually skip providing a month-end recap for December. So, as a bonus for you here are…

The Top Posts from December, 2015… too

  1. First, these “10 Must-Read Posts About Mobile Commerce and Content Marketing” from the E-commerce Link Digest series lead us off in style.
  2. Next, this look at “Trends for 2016: Is Execution the New Innovation?” from our Thinks Out Loud podcast provides a nice complement to the list.
  3. Another big trends post that proved popular among your friends here at Thinks was “2016’s Top Trends: Make Room For Mobile Video.”
  4. Many folks seemed to enjoy this Thinks Out Loud episode that examined “Three Trends to Watch in 2016″ in detail.
  5. And, finally, we’ll close with “A Big Round-Up of Marketing Posts Featuring 2016’s Top Trends” from the E-commerce Link Digest series. Give it a look when you get a moment

And there you have it Big Thinkers. The top posts of January, 2016 (and bonus insights from December, 2015) to keep you tuned into what matters to your friends here at Thinks. Miss anything? Feel free to subscribe via email or RSS so you won’t going forward.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

By

January 29, 2016

7 Perfect Posts To Drive Content Marketing Success: E-commerce Link Digest

January 29, 2016 | By | No Comments

7 Perfect Posts To Drive Content Marketing Success: E-commerce Link DigestI’m heading out for the next leg of this year’s world tour, Big Thinkers. Hope you have a great weekend ahead. While you’re relaxing, take a moment to review these 7 perfect posts to drive content marketing success. Enjoy:

  1. CMO.com leads us off with their new series on decoding modern marketing. Good stuff, featuring a fair emphasis on content to differentiate and drive your brand.
  2. Marketing Charts notes that marketers and agencies differ on spending changes in 2016. That’s not really “news,” in that that happens every now and again. What is news though are the areas where they differ. Check out the whole thing to see for yourself.
  3. One place where marketers ought to put their dollars, according to Luxury Daily, is on creating consolidated, focused messaging to help fight disruption.
  4. Continuing today’s content marketing theme, Social Media Explorer has put together an excellent guide to help you in making the case for long form content for your organization. Great read.
  5. Luxury Daily explains why dream-based storytelling captures attention of larger demographic. Too true.
  6. Social Media Today collects a set of tips on crafting evergreen content.
  7. Given all this focus on content marketing, you won’t be surprised to find out that here at TPA we remain confident that content is still the king (that’s true for travel marketers, too). You might also want to review a recent podcast episode that asked—and answered—“What’s Stirring This Christmas? Content Marketing.” Consider it a belated present from me to you.

If you’re interested in learning more about making the social, mobile web work for your customers, be sure to check out these “9 Tremendous Posts About 2016’s Top Digital Trends: E-commerce Link Digest”, this collection of “8 Digital Strategy Posts to Start Your Week Right,” this set of “10 Must-Read Posts About Mobile Commerce and Content Marketing” a fun collection of posts featuring “Google, Mobile, E-commerce. What More Could You Want?” and all the rest of the entries from our E-commerce Link Digest series.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

By

January 24, 2016

5 Insightful Travel Marketing Messages: Hospitality Marketing Link Digest

January 24, 2016 | By | No Comments

5 Insightful Travel Marketing Messages: Hospitality Marketing Link DigestWe’re still digging out from “Snowpocalypse 2016™” here in the Northeast this weekend, Big Thinkers, so I’m going to skip the setup and take you right into this week’s list of 5 insightful travel marketing messages from the past week. Enjoy:

  1. Leading off, we’ve got a post that explains why, for travel marketers, content is still king. Great advice as you implement your 2016 marketing plans.
  2. On a highly related note is a piece from Contently’s Content Strategist blog outlines 21 content marketing predictions for 2016. While I’d already posted it in this week’s E-commerce Link Digest, it aligns well with the item above. Be sure to check ’em both out.
  3. Luxury Daily rounds up a new Expedia study that shows vacationers see mobile as indispensable throughout their trip. My personal favorite factoid? Most travelers—leisure and business—would rather leave home without deodorant than their phone. How their fellow travelers feel might be another matter.
  4. Lots of big Uber news worth paying attention to. First, according to Reuters, Uber’s pushing into public transit with new app partnership, while Quartz notes that for the first time, you can take an Uber to the Super Bowl. And finally, PSFK discusses how complementary partnerships enhance your brand with Uber executive Ethan Eismann.
  5. And, as we close out this week’s list, don’t miss these 5 fantastic travel marketing posts from the past week, part of our regular Hospitality Marketing Link Digest series.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

January 22, 2016

8 Exceptional Essays to Improve Your Digital Innovation: E-Commerce Link Digest

January 22, 2016 | By | No Comments

8 exceptional essays to improve your digital innovationIt’s going to be a frosty, freezing, breezy weekend here on the East Coast, folks. Hope you’re safe, warm, and dry wherever you might be. Me? I plan to curl up in front of a fire, crack open a bottle of Malbec, and hunker down with this list of 8 exceptional essays to improve your digital innovation in 2016. Enjoy:

  1. Chief Marketer collects a must-read list of the 4 things marketers must do better in 2016.
  2. Not to be outdone, the fine folks at Direct Marketing News ask “what should marketers do differently in 2016?” Both are excellent reads, well-worth your time.
  3. The Wall Street Journal reports that Amazon will release a portable version of its Echo Speaker in coming weeks (copy the headline and paste into a Google search if the Journal’s paywall blocks you from the whole article). Really interesting stuff that demonstrates how members of the AGFAM group (Apple, Google, Facebook, Amazon, Microsoft) continue to work on driving seamless experiences in 2016, one of the key trends for the year ahead.
  4. Speaking of seamless experiences, Quartz says that for the first time, you can take an Uber to the Super Bowl. This illustrates something PSFK just wrote about Uber and developing complementary partnerships that enhance your brand. Smart stuff all around.
  5. Shifting gears just a bit, Search Engine Land highlights a study that reveals quality backlinks & comprehensive content are still biggest factors in driving Google rankings. Not a huge shock. Just goes to show how important and effective content marketing remains to driving traffic and business.
  6. Speaking of content marketing, many of your fellow Big Thinkers liked and linked to this list of 9 tremendous posts about 2016’s top digital trends, part of our ongoing E-commerce Link Digest series.
  7. On the mobile front, ClickZ offers a terrific look at how to assess the feasibility of your mobile project.
  8. And, finally, if there’s one thing that connects all the links this week it’s the strong focus on execution. Which is why I believe that execution as the new innovation remains among the top trends for 2016.

If you’re interested in learning more about making the social, mobile web work for your customers, be sure to check out these “9 Tremendous Posts About 2016’s Top Digital Trends: E-commerce Link Digest”, this collection of “8 Digital Strategy Posts to Start Your Week Right,” this set of “10 Must-Read Posts About Mobile Commerce and Content Marketing” a fun collection of posts featuring “Google, Mobile, E-commerce. What More Could You Want?” and all the rest of the entries from our E-commerce Link Digest series.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

By

January 18, 2016

5 Fantastic Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

January 18, 2016 | By | No Comments

5 Fantastic Travel Marketing Posts from the Past Week: Hospitality Marketing Link DigestNot much setup this week, Big Thinkers. Just a quick collection of 5 fantastic travel marketing posts from the past week. Enjoy:

  1. Think there’s some disruption in the travel space? Well, according to the San Francisco Examiner, Yellow Cab is filing for bankruptcy—due primarily to pressure from Uber. So, um, yeah. That’s something, huh? Don’t miss these posts that ask “how safe are independent hotels from Airbnb?” and “are hotel brands doomed?” for some thoughts on avoiding the same fate.
  2. Speaking of Airbnb, PSFK looks at the future of Airbnb’s user interaction journey while Really Good Emails on Medium interview Lucas Chevillard about lessons learned from Airbnb’s email specialist. Hey, if you can’t beat ’em, steal from ’em./li>
  3. HotelMarketing.com is reporting hoteliers have increased marketing budgets in 2016, with heavy emphasis on mobile. Good. It’s time.
  4. Tnooz asks, as Yelp struggles, might a travel giant eat it? Seems possible.
  5. And, finally, we’ve rounded up these 6 travel marketing must-reads to kick off the year and 16 key insights: the top travel marketing posts of 2015 to get you going this year. Make sure you don’t miss ’em.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

January 16, 2016

9-Plus Must-Read Insights Featuring 2016’s Top Digital Trends: E-commerce Link Digest

January 16, 2016 | By | No Comments

9-Plus Must-Read Insights Featuring 2016's Top Digital Trends: E-commerce Link DigestWell, the 2016 World Tour started off in grand style, Big Thinkers, with a quick trip down to the Holy City, Charleston, SC visiting with my fine friends at the Charming Inns of Charleston. It was a great week full of engaging conversations with amazing people. Hope you had a fantastic week, too. As you prep for next week, don’t miss these 9-plus must-read insights featuring 2016’s top digital trends. Enjoy:

  1. Yahoo leads off with a look at 5 of the greatest digital marketing pitfalls. Good list, well worth reading.
  2. Another strong list comes from Top Rank Blog, with their round-up of 5 digital marketing tactics to help your brand stand out in 2016.
  3. Marketing Charts presents a survey about marketing to young city solos. Seems like we’re seeing the return of Yuppies and DINKs, but very useful information all the same.
  4. There were a ton of great links about the growth of mobile video, including eMarketers explanation for why internet users abandon digital videos and ReelSEO’s recap from YouTube’s CES Keynote, including four reasons why digital video will win the decade. USA Today also dug into the the YouTube keynote and highlights that digital video will surpass TV by 2020. Altogether, these underscore that one of 2016’s top trends is to make room for mobile video.
  5. eMarketer returns with this study that shows for many shoppers, mobile is essential when researching and purchasing products. Um… yeah they do. Like, a lot.
  6. The MIT Technology review has a strong piece on reinventing marketing in the digital era that’s worth your time this weekend.
  7. Altogether, the growth of mobile, video, demographic shifts, and social play a role in describing “The State of E-commerce 2016,” which is the subject of this past week’s episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast.
  8. On the social scene, Mobile Marketer dives into the news about Twitter wants to allow longer tweets and suggests longer Tweets would significantly recast Twitter. Slate takes a firmer stand against the trend, stating that Twitter isn’t raising the 140-character limit. It’s building a wall.
  9. Of course, as you review all the news from the past week, make sure to check these 20 key concepts for the year ahead: the top posts of 2015 and see how they fit into the larger trends shaping digital in 2016.

If you’re interested in learning more about making the social, mobile web work for your customers, be sure to check out these “9 Tremendous Posts About 2016’s Top Digital Trends: E-commerce Link Digest”, this collection of “8 Digital Strategy Posts to Start Your Week Right,” this set of “10 Must-Read Posts About Mobile Commerce and Content Marketing” a fun collection of posts featuring “Google, Mobile, E-commerce. What More Could You Want?” and all the rest of the entries from our E-commerce Link Digest series.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”: