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Tim Peter

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August 28, 2015

7 Spectacular Digital Marketing Trends: E-commerce Link Digest

August 28, 2015 | By | No Comments

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7 spectacular digital marketing trends

Happy Friday, Big Thinkers, and welcome to the final weekend of August. Amazing how quickly this year’s flying by, isn’t it? Given that, I won’t take up too much of your time and, instead, will simply direct you to this week’s list of 7 spectacular digital marketing trends. Enjoy:

  1. Beloit College revealed its latest Mindset List providing insights into the incoming class of 2019 and the world they take for granted. My personal favorite observation: They’re the same age as Google and have never known a world without the search giant. Fascinating read.
  2. Sujan Patel offered this exceptionally useful and data-driven approach to going viral. Very cool.
  3. Vala Ashfar on Twitter served up this gem:

    Wild.

  4. Mobile Commerce Daily uncovered content’s specialized role in mobile and digital marketing, a huge trend if ever there were one.
  5. We noted that digital influenced $1.2 trillion in-store last year, just one of many reasons why mobile payments will rule over time.
  6. Marketing Charts shed some light on online video consumption growth forecast, 2015-2016. As you might imagine, it’s growing. Fast.
  7. And, finally, we recapped the top 15 digital marketing and e-commerce posts of 2015 (so far) here on the blog. Be sure to check out the whole list when you get a chance.

If you’re interested in learning more, make sure to check out these “6 Major Stories About Millennials and Mobile Commerce” these “9 Marvelous Mobile Marketing and E-Commerce Columns: The Top Posts of May” and other entries from our E-commerce Link Digest series, including these “8 Amazing E-Commerce Posts Winning this Week”, these “10 Damn-Good Digital Marketing Posts,” another “10 Spectacular Mobile Marketing and E-Commerce Essays”, and this set of “6 Major Stories About Millennials and Mobile Commerce” too.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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August 23, 2015

5 Killer Resources for Hotel Marketers: Hospitality Marketing Link Digest

August 23, 2015 | By | No Comments

5 Killer Resources for Hotel MarketersOK, folks. It’s a gorgeous Sunday afternoon here in New Jersey, so I’m just posting the links then heading out to enjoy the day. You should do likewise and save these for your bedtime reading. On with the links and this list of 5 killer resources for hotel marketers. Enjoy:

  1. Luxury Daily details the top 10 travel and hospitality efforts of the first half of 2015.
  2. Here on Thinks, we highlighted 6 key hotel e-commerce tips: a cheat sheet to drive direct business. Really worth a read to help you grow your results.
  3. Vikram Singh of the fantastic blog, “Words of Vikram” has a terrific, spot-on piece about the end of hotel rate parity. Good stuff.
  4. TravelPulse offers a great look at online hotel reviews and how guests react to hotelier response. You can also check out my thoughts on why reviews represent the Single most effective way to improve your brand’s digital marketing here.
  5. And, finally, let’s end the way we started, with this list of the top 15 key travel marketing posts of 2015 (so far). Be sure to check out the whole list when you have a moment.

If you’re interested in more insights and information about travel marketing and distribution, be sure to check out these “5 Fantastic Posts Driving Hotel Distribution,” this set of “6 Super Hotel Distribution Strategy Posts,” these “5 Amazing Mobile Hotel Marketing Stories,” and these “8 Exceptional Hospitality Marketing Posts from the Past Week,” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

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August 21, 2015

5 Posts Highlighting Big Shifts in Digital: E-commerce Link Digest

August 21, 2015 | By | No Comments

5 Posts Highlighting Big Shifts in Digital: E-commerce Link DigestHey, Big Thinkers, hope you’ve had a great week and are looking forward to a great weekend. While you’re at it, you’re probably about to look forward to next year’s marketing plan, too. To help you figure out where you’re headed, be sure to review this list of 5 posts highlighting big shifts in digital. Enjoy:

  1. Stuart Davidson gathered the opinions of 16 top influencers on the “next big marketing development”. Interesting read, well-worth your time.
  2. One big e-commerce development that’s beginning to see gain some serious traction is the world of mobile payments. A recent podcast episode looked at why mobile payments will rule, while Mobile Commerce Daily highlights the coming launch of Samsung Pay in September. As Eric on Twitter notes:

    He’s probably right. In any case, your business is the real winner as more consumers shift towards mobile for purchasing.

  3. Another big shift coming in digital marketing is the rise of ad-blocking among consumers. eMarketers writes, “Ad Blocking: A Growing Audience, but Little Advertiser Panic—Yet”, while Marketing Charts asks “how prevalent is ad blocking?”. The answer: A lot more prevalent than we want. What both of these articles illustrate is that, more than ever, your customers have complete control of their experience with your brand, including the ability to avoid experiencing your brand at all.
  4. While we’re on the topic of the control your customers have over their experience, a recent episode of Thinks Out Loud—our weekly digital marketing and e-commerce podcast—takes a good look at “What Customers Really Want”. Definitely worth a listen when you get a moment.
  5. Finally, what connects all this week’s links is how much disruption we’re seeing in marketing overall. As it happens, that’s the topic of another recent Thinks Out Loud episode, this one focused on “What Disruption Means”. Be sure to check it out when you get a chance.

It’s no secret that the rise of mobile and Millennials represent some other significant trends shaping marketing in the coming year, too. So if you’re interested in learning more, make sure to check out these “7 Mobile E-Commerce Must-Reads from the Past Week”, these “8 Amazing Mobile and Millennial Posts from the Past Week”, and this set of “6 Major Stories About Millennials and Mobile Commerce” from our ongoing E-commerce Link Digest series, as well as the top 15 digital marketing and e-commerce posts of 2015 (so far). You’ll be glad you did.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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August 17, 2015

5 Hotel Marketing Posts You Must See This Week: Hospitality Marketing Link Digest

August 17, 2015 | By | No Comments

5 hotel marketing posts you must see this week: Couple relaxes at resort reading on a tablet.I’ve got an amazing Thinks hospitality marketing link digest for you this week, Big Thinkers. So, pardon me if I skip any lengthy setup and instead get you right to the 5 hotel marketing posts you must see this week. Enjoy:

  1. In an absolute must-read, Rafat Ali of Skift advises travel brands to stop hate-selling to your customers. Even as someone who has continually argued in favor of A/B testing and conversion rate optimization, I also completely agree with Rafat that marketers must first “be human.” Great stuff. Don’t miss it.
  2. This list of “6 Key Hotel E-commerce Tips: A Cheat Sheet to Drive Direct Business” blew up on social channels this past week. Well worth your time.
  3. You like checklists? Cool. Then be sure to check out Tnooz’z Four point check-list to take hotels into the hyper-connected world. Very useful information.
  4. Another fantastic Skift post looks at the numbers behind TripAdvisor’s evolution into the next booking giant. I’ve cautioned hotels to remain aware of TripAdvisor’s increasing shift towards working as an OTA. Skift adds some brilliant context and insight to help you do just that.
  5. Finally, how about we wrap up this list with the top five hotel marketing posts of July from here on Thinks? All good stuff to prep you for the week ahead.

If you’re interested in more insights and information about travel marketing and distribution, be sure to check out these “6 Super Hotel Distribution Strategy Posts,” these “5 Amazing Mobile Hotel Marketing Stories,” a great set of “8 Exceptional Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest,” a terrific round-up of “7 Remarkable Posts about Mobile Marketing in Travel” and these “7 Brilliant Insights into Mobile Travel E-commerce” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

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August 14, 2015

7 Mobile E-Commerce Must-Reads from the Past Week: E-commerce Link Digest

August 14, 2015 | By | No Comments

7 Mobile E-Commerce Must-Reads from the Past WeekHey,Big Thinkers, I’m just about to head out and enjoy a wonderful August weekend. Hope you are too. So, let’s skip the big setup and get straight to this list of 7 mobile e-commerce must-reads from the past week. Enjoy:

  1. Mobile Commerce Daily reports that 73% of retailers do not offer mobile access to loyalty. For today’s customer, that’s just silly.
  2. In other silly moves brought to you by Mobile Commerce Daily, the news-gathering site notes 62% of retailers expect zero ROI from holiday mobile alerts. Um… what?!? Why do them, then? Either they produce results (which I suspect they do) and you should use them, or they don’t and you should walk away. What’s the benefit of interrupting your customers if they’re not interested and it won’t pay off? Something screwy going on with this one. For instance, BuzzFeed reports that Target is rolling out a new pilot program to track customers in stores and, one would assume, offer them mobile alerts when it’s appropriate. Does anyone here think Target expects “zero ROI”? Anyone? Yeah, neither do I. Stay tuned for more.
  3. Business Insider reports that Amazon shut down its product ads to prevent Google from data access. They’re also preventing you from accessing that information, so, that sucks.
  4. Biznology offers a great look at how to include video content in your buyers’ journey.
  5. The Wall Street Journal discusses Apple swapping its online ‘store’ for ‘buy’ buttons in a move that’s long overdue. I suspect you’ll see a number of e-commerce experiences move in this direction in the coming months/years.
  6. Mobile Commerce Daily says American Express swipes in Apple Pay for corporate card holders, a huge transition for the credit card giant — and a huge boost for mobile wallets overall. One of the main reasons this is such a big deal is, as eMarketer shows, mobile wallet users are more into the web than you are. These help underscore the reasons I believe mobile payments will soon rule e-commerce (and commerce overall). Quite simply, it’s a game-changer leading to increasing e-commerce growth.
  7. Finally, Smart Insights offers a look at “The Digital Marketing Landscape 2015,” which itself makes a nice complement to the top 15 digital marketing and e-commerce posts of 2015. Check ’em both out when you get a chance.

If you’re interested in learning more, make sure to check out these “6 Major Stories About Millennials and Mobile Commerce” these “9 Marvelous Mobile Marketing and E-Commerce Columns: The Top Posts of May” and other entries from our E-commerce Link Digest series, including these “8 Amazing E-Commerce Posts Winning this Week”, these “10 Damn-Good Digital Marketing Posts,” another “10 Spectacular Mobile Marketing and E-Commerce Essays”, and this set of “6 Major Stories About Millennials and Mobile Commerce” too.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

August 10, 2015

5 Fantastic Posts Driving Hotel Distribution: Hospitality Marketing Link Digest

August 10, 2015 | By | No Comments

Driving hotel distributionIt’s very late on Sunday night, Big Thinkers, so what do you say we skip the setup and simply move on to these 5 fantastic posts driving hotel distribution this week. Enjoy:

  1. By far, the biggest news of the past week is a Tnooz article that claims the “Billboard Effect” is dead from a study of hotels listed on OTAs. So, a couple things here. First, I’ve never been a huge proponent of the “Billboard effect.” For many properties, its benefits have likely been overstated. But I do think it exists—to a degree—for some properties, even today. Secondly, I’ve not had a chance to read the new study, but I’m eagerly looking forward to it. I know one of the authors very well and suspect the new study likely shines deeper insights into the initial research. Finally, I think it’s very probably that some hotels may still benefit from the “Billboard effect,” while others likely will see no gain at all. The real key for you is to look at whether your hotel actually sees real results—both direct and indirect—or not, and act accordingly.
  2. Speaking of direct business, Hotel News Now offers up a cheat sheet to drive direct business, written by none other than yours truly. Check it out when you get a chance.
  3. In somewhat related distribution news, Skift reports that Amazon Travel has doubled its hotel coverage and appointed a former Expedia exec as GM. Probably not the last we’re going to hear about Amazon in this space.
  4. Another Skift column asks, “Will Tripadvisor Be the Next Airbnb? It Seems to Be Trying,” while Quartz says that Uber got to a $50 billion valuation a year faster than Facebook. Both are impressive. They also represent a really strong indicator of exactly how big such new entrants may turn out to be.
  5. Finally, one last piece of advice: don’t miss these: the top five hotel marketing posts of July.
  6. Good stuff to get you through the week ahead.

If you’re interested in more insights and information about travel marketing and distribution, be sure to check out these “6 Super Hotel Distribution Strategy Posts,” these “5 Amazing Mobile Hotel Marketing Stories,” a great set of “8 Exceptional Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest,” a terrific round-up of “7 Remarkable Posts about Mobile Marketing in Travel” and these “7 Brilliant Insights into Mobile Travel E-commerce” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

August 7, 2015

9 Must-Read Mobile Strategy Posts: E-commerce Link Digest

August 7, 2015 | By | No Comments

9 Must-Read Mobile Strategy PostsZOMG, Big Thinkers! It’s gorgeous outside! No, seriously. I don’t know about where you are, but here in the Northeast, we’re enjoying some of the most beautiful weather of the year. So, do me a favor: Go outside. Soak up a little sun and fun with your friends and family. And once you’ve done that, then c’mon back and check out these 9 must-read mobile strategy posts. Enjoy:

  1. First off, you simply cannot miss this astute analysis from Benedict Evans on why the smartphone is the new sun. Thought-provoking read. Providing just one example of what Benedict is getting at, Mobile Commerce Daily explains how mobile payments will help us become more mobile. I’ve often said we’re still in the early days of digital transformation. These posts help underscore why.
  2. Along those same lines, Brian Solis offers up a great presentation on SlideShare about “The Inevitability of a Mobile-Only Customer Experience” that’s well-worth checking out.
  3. And as yet more evidence of where we’re heading, Marketing Charts points out that mobile is now more than three-quarters of Facebook’s ad revenues. Yep.
  4. Skift, a regular contributor to our Hospitality Marketing Link Digests, makes the Friday list with these 8 charts that show the state of mobile video around the world.
  5. BuzzFeed New reports that Target is rolling out a new pilot program to track customers in stores.
  6. Despite all these changes — or maybe because of them — you really want to check out Andrew Schulkind’s recent Biznology webinar, “Why Your Website Matters and How to Make It Matter More” that I helped host. Great stuff.
  7. Mike Moran highlights the content marketing book you should not miss in his review of Mark Schaefer’s “The Content Code: Six essential strategies to ignite your content, your marketing, and your business.”
    I completely agree with Mike; you simply should not miss this book.
  8. Continuing this week’s theme, I rounded-up the 7 key digital marketing trends this summer, the top posts of July, for you.
  9. And given the massive disruption enabled by digital generally, and mobile specifically, it’s entirely fair to ask, “Is Your Business Screwed?” which is just what I did in a recent episode of Thinks Out Loud, our weekly e-commerce and digital marketing podcast. Definitely worth checking out.

If you’re interested in learning more, make sure to check out these “6 Major Stories About Millennials and Mobile Commerce” these “9 Marvelous Mobile Marketing and E-Commerce Columns: The Top Posts of May” and other entries from our E-commerce Link Digest series, including these “8 Amazing E-Commerce Posts Winning this Week”, these “10 Damn-Good Digital Marketing Posts,” another “10 Spectacular Mobile Marketing and E-Commerce Essays”, and this set of “6 Major Stories About Millennials and Mobile Commerce” too.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

August 4, 2015

Don’t Miss These: The Top Five Hotel Marketing Posts of July

August 4, 2015 | By | No Comments

Don't Miss This: Top Posts of JulyWe’ve reached that time once again when we round up the top posts from the past month to see what you liked, linked, and loved for the past 30 days. And now that I’ve seen the list, it’s critical you don’t miss these: the top five hotel marketing posts of July. Enjoy:

  1. By far the biggest post of last month asks, “How Safe Are Independent Hotels from Airbnb?” Airbnb may not represent an existential threat to independents, but most hotel marketers will definitely want to keep their eye on the hospitality startup.
  2. I don’t typically include Roundup posts in these roundups. However this collection of “15 Key Travel Marketing Posts of 2015 (So Far)” proved far too popular for me to ignore. And it would be a shame if you missed it.
  3. HITEC represents one of the highlights of each summer’s conference schedule and this year was no exception. I was truly fortunate to be part of an outstanding panel that talked about revenue strategy for hotel marketers and the slides from my presentation on the panel, “Key Revenue Levers Driving Profitability,” gained lots of attention from your fellow Big Thinkers. Be sure to check them out when you get a chance.
  4. Just like a whole heaping chunk of relationships on Facebook, most hotel marketers would represent their view of OTA’s as “complicated.” While most accept OTA’s as part of a balanced distribution diet, most are also more than happy to get business from sources other than OTA’s, both to contain costs and to connect more deeply with guests. So these “6 Key Hotel E-commerce Tips: A Cheat Sheet to Drive Direct Business” should help you do just that.
  5. Finally, it’s no secret that many readers of this blog continue to enjoy entries from our Hospitality Marketing Link Digest series. Two recent entries, “9 Killer Blog Posts for Travel Marketers This Week” and “5 Fast, Fantastic Hotel Marketing Posts” were among the most visited and shared posts of the past month. Pretty killer indeed, eh?

And there you have it folks, the top five hotel marketing posts of July. If you like this list don’t miss other collections including “6 Spectacular Mobile Hotel Marketing and Distribution Posts, “ this group of “8 Deep Hotel Distribution Dispatches,” and these “6 Super Hotel Distribution Strategy Posts” all from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series) and these 5 Fantastic Hospitality Marketing and Distribution Dispatches: The Top Travel Posts for May (Travel Tuesday).

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

August 3, 2015

7 Key Digital Marketing Trends this Summer: The Top Posts of July

August 3, 2015 | By | No Comments

Key digital marketing trends for summer

Every month, we flip through your favorite posts from the past 30 days to see what we showed that you shared, liked, linked, and loved. We cheated a little bit this time ’round by including posts from both June and July due to our round-up of the top 15 posts of 2015 (so far) at the end of last month (and that you’ll find at the #2 spot below). What we noticed while putting together the list, though, is that this month’s collection focuses heavily on key digital marketing trends that you can put to work for your business right now. So, without further ado, let’s get to the list. Enjoy:

  1. Leading off, we’ve got these “9 Killer Posts Featuring This Year’s Key Digital Marketing Trends”, part of our regular E-commerce Link Digest series, which highlights key trends around the visual web, mobile and mobile search, and using reviews to improve your search marketing. Be sure to check out the whole list though for the complete set.
  2. You also want to check out this amazing list containing killer digital marketing ideas, a round-up of the “Top 15 Digital Marketing and E-commerce Posts of 2015 (So Far).” Hugely popular. Hugely helpful.
  3. You can gain a ton of great ideas from this recent episode of Thinks Out Loud, our weekly e-commerce and digital marketing podcast, “Breaking Down the Mary Meeker 2015 Internet Trends Report.” Just like it says in the title, we broke down the key trends and offered insights into how you can apply them to your business this year—and beyond.
  4. Yet another article from the E-commerce Link Digest series, “11 Excellent E-Commerce Entries from the Past Week,” focuses mostly on e-commerce, including ideas around visual search, using social to help customers, and how your customers are likely to use mobile wallets, among others.
  5. Our next entry uncovers “Facebook’s Big Beacon Secret” and how that will impact your marketing going forward.
  6. Of course, if your marketing works, you should expect to see more traffic to your website, in which case you’ll want to check out these “5 Warning Signs That Your Website Sucks.” Because traffic that doesn’t convert is rarely helpful traffic.
  7. Finally, we’re seeing a huge shift towards visuals on the web generally (as noted in the first item in this month’s list), and video specifically. To make the most of this, give a listen to Thinks Out Loud Episode 127, “2015’s Top Digital Trend: Online Video Arrives,” for some great advice on how to make that work for you.

Well, Big Thinkers, I hope you’ve enjoyed these 7 killer digital marketing trends for summer and come away with a few that will work for your business. If you’re interested in learning still more, make sure to check out these “9 Marvelous Mobile Marketing and E-Commerce Columns: The Top Posts of May” and other entries from our E-commerce Link Digest series, including these “8 Amazing E-Commerce Posts Winning this Week”, these “10 Damn-Good Digital Marketing Posts,” another “10 Spectacular Mobile Marketing and E-Commerce Essays”, and this set of “6 Major Stories About Millennials and Mobile Commerce” too.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

July 25, 2015

8 Amazing Mobile and Millennial Posts from the Past Week

July 25, 2015 | By | No Comments

8 Amazing Mobile and Millennial Posts from the Past WeekHope you’re having a great weekend, Big Thinkers and that you’ll really love these 8 amazing mobile and Millennial posts from the past week. Enjoy:

  1. The latest episode of Thinks Out Loud, looks at what it you can learn about customer behavior as an “International Traveler, Mobile Citizen.”
  2. Mobile Commerce Daily highlights a great OpenTable study (with a horrible headline), showing “46% of diners have never leveraged mobile payment options.” Of course, what the study reveals is that 54% of all diners either have or are willing to. And that’s the real headline. Backing up this view is another Mobile Commerce Daily article that reports, “Chipotle says mobile payments, not loyalty, will drive customer insights.” No doubt.
  3. Competing with the earlier Mobile Commerce Daily article, eMarketer says “Millennial Shoppers Still Aren’t Mobile,” which isn’t exactly true. But read the whole article to see why.
  4. Mobile Commerce Daily suggests “3 steps to build long-term customer relationships with mobile” that are well worth checking out.
  5. While we’re on the topic of mobile, we took a look at “What Microsoft Can—and Can’t—Teach Us About Mobile.”
  6. GetElastic offers key insights on “Marketing to Millennial Moms” while another recent Thinks Out Loud episode asks “Are Millennials Really Any Different?”
  7. Search Engine Land offers “7 Mobile Landing Page Tips You Can Implement Tomorrow!” And, clearly, they mean that!
  8. And, finally, you’ll want to review “The Top 15 Digital Marketing and E-commerce Posts of 2015 (So Far)” we recently rounded up for you.

If you like what you’ve seen here, why not check out other entries from our E-commerce Link Digest series, including these “8 Amazing E-Commerce Posts Winning this Week,” these “9 Mind-Blowing Mobile and Social Commerce Posts,” these 10 Damn-Good Digital Marketing Posts: E-commerce Link Digest , these “11 Exceptional E-commerce Entries For You to Enjoy,” another “10 spectacular mobile marketing and e-commerce essays,” and this set of “6 Major Stories About Millennials and Mobile Commerce.”

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including: