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May 1, 2016

8 Excellent Hotel E-Commerce Insights: Hospitality Marketing Link Digest

May 1, 2016 | By | No Comments

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8 Excellent Hotel E-Commerce Insights: Hospitality Marketing Link DigestWelcome to May, Big Thinkers! Hope you’re having an excellent day and an excellent weekend. Even more, I hope you’ll appreciate these 8 excellent hotel e-commerce insights, this week’s entry into the Hospitality Marketing Link Digest series. Enjoy:

  1. PSFK has a write-up about Hotel Tonight’s digital concierge which “gives guests an experts at their fingertips” and TechCrunch reports the tool offers its in-app concierge service in 30+ cities.
  2. Over at Gartner, Augie Ray writes brilliantly about what loyalty means to customer experience. Good read.
  3. The tools that Hotel Tonight (and Google and others) have invested in help them gain more data and deeper insights into guest behavior, which then allows them to provide richer guest experiences — and drive greater loyalty. Put it all together and that’s the hidden factor OTA’s use to get between you and your guests. It also represents a significant opportunity for you to build your business.
  4. Shifting gears the good folks at Skift offer some pointers on how travel marketers can tap into user generated content to grow their businesses, proving yet again that, for travel marketers, content is still king.
  5. Peter Brescia at Koddi looks at ways to incorporate Hotel Booking using the Facebook Messenger Platform, yet another example of why I’m bullish on mobile payments and messaging. And, after all, it’s about time we recognize that it’s Facebook’s world and we’re all just living in it.
  6. As Facebook’s prominence — and possibly its dominance — increases, it’s time to ask again whether social is a waste of time for hotel marketers.
  7. Another recent post shows that content marketing, along with personalization, ratings and reviews, and overall guest experience represent the four key elements of modern hospitality marketing. Be sure to check out the whole post to see why that is and how to put those elements to work for your property.
  8. Finally, to close out our look at , don’t miss these 7 spectacular hospitality distribution and digital marketing posts and these 6 spectacular resources for hotel marketers from the past week from the Hospitality Marketing Link Digest series.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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April 29, 2016

9 Necessary Insights Into Mobile Commerce from the Past Week: E-Commerce Link Digest

April 29, 2016 | By | No Comments

Necessary insights into mobile commerce: Woman shopping on phone

Hey Big Thinkers. Hope you’ve had an amazing week. While you’re relaxing this weekend, don’t miss your opportunity to check out these 9 necessary insights into mobile commerce from the past week. Enjoy:

  1. Alex Samuely at Mobile Commerce Daily recaps a presentation from eBay’s chief marketing officer Suzy Deering that said mobile innovation enhances transactions and research capabilities for customers.
  2. Over on The Future of Commerce, Angelica Valentine put together these 5 elements of a memorable mobile customer experience that you’ll want to review.
  3. On Business Insider, the BI Intelligence group warns that digital mobile banking apps now threaten branches while another Business Insider post claims that the rise of reloadable prepaid cards could affect the way millennials approach banking. Both are real bad news for banks that don’t evolve — as well as for businesses that sell their services to those banks.
  4. Another Mobile Commerce Daily post, this one from Brielle Jaekel, reports that Starbucks’ mobile ordering program drives 20% of transactions during peak hours. Um, wow. Given that Starbucks generated around $5 billion last quarter, that’s a ton of mobile business. Just sayin’.
  5. I’m also just sayin’ you should check out these 8 excellent social and mobile e-commerce essays that looks at the relationship between commerce, mobile and social in more detail, as well as these >6 awesome insights about mobile payments, e-commerce and even more.
  6. In fact, if the folks at Juniper Research are right, Digital commerce transactions will reach over $8 T by 2020 as reported by Enterprise Innovation, in large part driven by mobile.
  7. One emerging trend worth watching in mobile is the emergence of messaging and, in particular, messaging bots. Not sure what that’s all about? Well, this guide to brands and bots – what you need to know by Evan Wray at Fourth Source has you covered. Combined with the items above, it should help you understand why i’m bullish on mobile payments and messaging.
  8. One big winner from the growth of mobile and mobile messaging? Facebook. In fact, I’m increasingly convinced it’s Facebook’s world and we’re all living in it. I’m also convinced that mobile won’t just change marketing; mobile will change the world — and after checking out all of this week’s list above, you may be as well.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

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April 24, 2016

7 Special Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest

April 24, 2016 | By | No Comments

7 Special Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link DigestHey, Big Thinkers! We’re running a bit behind today, so let’s skip any fancy introduction and instead just get you to this great list of 7 special hospitality marketing posts from the past week. Enjoy:

  1. Skift reports that Expedia wants to power hotels’ direct-booking efforts. Anyone see that coming?
  2. Leonardo offers up 5 strategies to slash your marketing spend and ramp up revenue.
  3. Tnooz says that Airbnb has acquired a team of blockchain techies. This one gets a little more futuristic, but certainly highlights why I’m bullish on mobile payments and messaging.
  4. Along those same lines, another Skift post announces their new report that looks at how hotels are utilizing messaging as an operational strategy.
  5. Tnooz uncovers Expedia, millennials and the pattern recognition business. Speaking of millennials and patterns, be sure to check out these 5 key facts about mobile, millennials and hotel marketing.
  6. Duetto Research spoke with our own Tim Peter about the promise of digital marketing for hotels.
  7. And, finally, Snapshot interviewed Lennert De Jong from citizenM on Predictive Analytics for Hotels. Really good stuff.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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April 22, 2016

8 Excellent Social and Mobile E-Commerce Essays: E-commerce Link Digest

April 22, 2016 | By | No Comments

8 Excellent Social and Mobile E-Commerce Essays: E-commerce Link DigestHappy Friday, Big Thinkers! Hope you’ve had an amazing week and are looking forward to an even better weekend. How about we skip any big setup and just get right to the links, eh? Without further ado, be sure to check out these 8 excellent social and mobile e-commerce essays from the past week. Enjoy:

  1. Marketing Land has a new study that shows Facebook users are sharing posts more frequently but liking and commenting less, which is an interesting shift in consumer behavior (a topic we’re going to talk about a lot today). Note that that doesn’t change the fact that it’s Facebook’s world and we’re all living in it; it simply changes how customers live in that world.
  2. Next up, Mobile Commerce Daily reports that WeChat is bringing mobile payments to bricks-and-mortar with new POS integration, while PR Daily says we should learn from the Starbucks way (meaning interaction is key for customer loyalty programs). Thought-provoking stuff and yet more examples of why I’m bullish on mobile payments and messaging. Those stories also represent further changes in customer behavior.
  3. Now not every piece of news from the past week is filled with sunshine and rainbows. For all the positives you hear about social and mobile and payments in e-commerce, Search Engine Watch has a report that shows many mobile marketers are missing out on hyperlocal. Thankfully, this is far more an opportunity at the moment than a clear miss. But it’s an opportunity all the same.
  4. Building off that prior item, Business Insider has an interesting look at how machine learning will change your phone. Which means we’re all in for a lot more changes in consumer behavior in the next few years. A lot. So, how do you respond? Well…
  5. First, don’t fall for The digital strategy myth. Digital isn’t about technology. It’s about helping customers, wherever and whenever they need that help. If there’s one lesson every marketer must learn from Batman v. Superman it’s the importance of listening to your customers and creating products and services that meet their needs, then leveraging social and mobile to create superior experiences and deeper connections at every opportunity.
  6. Plenty of data suggests there are tons of opportunities to do a better job here. For instance, Retail Touchpoints says 70% of brands splurge on e-commerce, yet only half optimize its profitability. Um… what? Yeah, about that. Due to the rapid shifts in customer behavior — I told you we’d get to this — it’s a time to ask yourself these 5 key questions for creating a “test and learn” culture. Because developing that “test and learn” culture for your organization is how you set yourself up to address the pace of these changes and set yourself up for success.
  7. Another area of focus to address these shifting customer behaviors for your organization: content. The Drum highlights the incredibly important topic of how Google is interpreting content in 2016. Overall, you need to remind yourself that when it comes to content marketing, we’re all publishers now. Think about how to answer your customers’ questions throughout their journey to purchase and provide them those answers on the channels that make the most sense for both your business and for your customer.
  8. Finally, you can check out these 6 awesome insights about mobile payments, e-commerce and even more, part of the ongoing E-commerce Link Digest series, for additional insights on, well, mobile payments, e-commerce, and even more. Enjoy!

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

  • Missing that connectionWhy so many companies fail at creating value?
  • Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149)
  • Adobe Summit: IoT Moves Into ‘Systems’ Phase
  • US Execs Look for the Next Silver Bullet Innovation – eMarketer
  • Trends for 2016: Is Execution the New Innovation? (Thinks Out Loud Episode 145)
  • Stop Chasing the Next Big Thing in Digital (Thinks Out Loud Episode 150)
  • Tim Peter

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    April 17, 2016

    7 Spectacular Hospitality Distribution and Digital Marketing Posts: Hospitality Marketing Link Digest

    April 17, 2016 | By | No Comments

    7 Spectacular Hospitality Distribution and Digital Marketing Posts: Hospitality Marketing Link Digest: Travelers lounging at hotel pool

    I don’t know about you, but it feels like spring is finally here, which is always a good day for us here at Thinks Central. Hope it’s a good day for you too. Once you’ve had a chance to get out and breathe some of that fresh, spring air — and before you head back to your office on Monday — why not take a few minutes and check out these 7 spectacular hospitality distribution and digital marketing posts from the past week, this week’s entry into the Hospitality Marketing Link Digest series? Enjoy:

    1. Meisha Bochicchio has a good post over on Fuel’s blog about travel trends for 2016, with particular emphasis on disruption in the OTA space. Good stuff. You might also want to check out this presentation about “Digital Marketing Directions 2016: Key Trends Driving Your Hotel Marketing Next Year” that our own Tim Peter presented to a number of HSMAI chapters over the last few months.
    2. Myla Tutt from Sojern talked with experts about the future of hotel marketing, its challenges and some best practices for staying competitive that’s well worth a look.
    3. Looking for more ways you can remain competitive? Wondering what works to keep OTA’s at bay? Then maybe it’s time to ask yourself, “is social a waste of time for hotel marketers?” Or just read the post for yourself to find out why the answer is “no.”
    4. Switching gears ever so slightly, don’t ignore this news that Facebook Messenger now lets you check-in to KLM flights. While it’s specific to the airline industry, it offers serious implications for the hospitality space too. In fact, Skift has a new report on how hotels are utilizing messaging as an operational strategy that’s absolutely worth reviewing — and that underscores why I’m bullish on mobile payments and messaging.
    5. While we’re talking about Facebook, by the way, you’ll also want to give a listen to this recent episode of Thinks Out Loud — our weekly e-commerce and digital strategy podcast — that explained why “It’s Facebook’s World and We’re All Living In It.” Really good insights there.
    6. Glenn Gruber has a great piece over on Tnooz that talks about why enterprise mobility adoption is travel’s unsung opportunity. Not much there that’s a real surprise to long-time readers of Thinks, mind you, but it offers an excellent perspective all the same.
    7. And, finally, Rory Long at The Drum has a great look at how Google is interpreting content in 2016, which also serves as a great reminder that, for travel marketers, content is still king. Good stuff, all around.

    If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

    Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

    Tim Peter

    By

    April 15, 2016

    6 Awesome Insights About Mobile Payments, E-commerce and Even More: E-commerce Link Digest

    April 15, 2016 | By | No Comments

    6 Awesome Insights About Mobile Payments, E-commerce and Even More: Customer paying with mobile device at store

    Hello, Big Thinkers and Happy Tax Day! (I hope, anyway…) Let’s skip any big setup this week and instead get you right into this set of 6 digital insights about mobile payments, e-commerce, and even more from the past week. Enjoy:

    1. Leading off, Bryan Kramer over on The Future of Commerce blog looks at why so many companies fail at creating value. Excellent read and well-worth your time. While you’re at it, you might want to review this look at building a brand story and check out the two most important questions you must answer to put your marketing to work.
    2. Business Insider reports that Amazon’s new video feature should make YouTube extremely nervous. Very interesting. Amazon’s making a lot of noise in the digital space overall. For instance, according to CNBC, Amazon is also expanding payments to take on PayPal. More on that in just a moment.
    3. So, since we’re talking about payments, there’s a ton of information out this past week that you should know. First, Marketing Charts says that mobile banking and payments use continues to grow. Meanwhile, Fortune talks with OpenTable’s new CEO about digital payments and the company’s plans for premium reservations. And adding color to the story, Mobile Commerce Daily rounds-up a list of the top 10 mobile payments developments of Q1, many of which you should watch closely. And, finally, TechCrunch says that Facebook is pushing businesses to Messenger with new tools for Pages including Snapchat-like scannable codes. All of these trends help illustrate why I’m bullish on mobile payments and messaging.
    4. The Facebook development just mentioned is particularly interesting for a number of reasons. Facebook held its annual F8 Conference this week and announced one of the most compelling visions we’ve seen for how the world will work in a few years’ time. Considering it altogether, it seems like it’s Facebook’s world and we’re all living in it. You can also watch video of the Thinks Out Loud podcast episode about Facebook’s vision on our Facebook page (where else, really?) or take a look at it right here:
    5. Speaking of the future, the Future of Commerce blog also has a thought-provoking piece by Dean Afzal explaining why it’s time to embrace modern mobile literacy. Good read. You might also want to review these 6 mobile commerce and strategy insights from the ongoing E-commerce Link Digest series.
    6. And, finally, as you do things like build your brand story and create value for your customers, don’t forget Content Marketing and the idea that we’re all publishers now.

    If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

  • Missing that connectionWhy so many companies fail at creating value?
  • Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149)
  • Adobe Summit: IoT Moves Into ‘Systems’ Phase
  • US Execs Look for the Next Silver Bullet Innovation – eMarketer
  • Trends for 2016: Is Execution the New Innovation? (Thinks Out Loud Episode 145)
  • Stop Chasing the Next Big Thing in Digital (Thinks Out Loud Episode 150)
  • Tim Peter

    By

    April 10, 2016

    6 Spectacular Resources for Hotel Marketers from the Past Week: Hospitality Marketing Link Digest

    April 10, 2016 | By | No Comments

    6 Spectacular Resources for Hotel Marketers from the Past Week: Hospitality Marketing Link Digest: Traveler sitting in hotel lobby.Hey, Big Thinkers, hope this weekend was everything you needed before gearing up for another big week. Before you get that week started, be sure to check-out this collection of 6 spectacular resources for hotel marketers from the past week, part of the Hospitality Marketing Link Digest series. Enjoy:

    1. A couple of interesting stories from The Next Web this week that affect hotel marketers. The first reports that Facebook Messenger now lets you check-in to KLM flights. While the second says Uber’s app will now let you check in to your hotel room en route. Two excellent examples for why i’m bullish on mobile payments and messaging (this week’s E-commerce Link Digest offers some additional examples you might want to check out).
    2. Duetto Research interviewed our own Tim Peter on the promise of digital marketing for hotels that you’ll definitely want to see.
    3. A couple of recent posts here on Thinks explain why hotel marketing depends on personalization and state that personalization starts with a person.
    4. You owe it to yourself to read through these 6 travel marketing insights you need to see from the Hospitality Marketing Link Digest series.
    5. And, finally, don’t miss this round-up of five more amazing travel marketing posts: the top posts of March, 2016.

    If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

    Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

    Tim Peter

    By

    April 8, 2016

    6 Mobile Commerce and Strategy Insights: E-commerce Link Digest

    April 8, 2016 | By | No Comments

    6 Mobile Commerce and Strategy Insights: E-commerce Link Digest

    Happy Friday, Big Thinkers. Hope you don’t mind if we skip the setup this week and instead get you straight into the set of 6 mobile commerce and strategy insights to kick off the weekend. Enjoy:

    1. Leading off, we’ve got a whole bunch of mobile payments news. First up, Business Insider says that Starbucks is trying to create its own digital currency to keep customers coming back. Loyalty programs may play a huge role in driving digital currencies, so I’d recommend you watch what Starbucks does here closely.
    2. On a highly related note, eMarketer has data that shows mobile bill pay continues to climb among consumers. One thing to keep in mind when we talk about mobile, including the mobile web, apps, payments, messaging, what-have-you — is that we’re still in the early days. Consumer behavior will change a fair bit over the coming year. And then it will change more next year. The key is to stay nimble and watch where things are headed. But all of these underscore why mobile payments will rule. It may just take a little bit longer.
    3. Speaking of messaging, Mobile Marketer’s week in review reports that messaging is resurging. For instance, Mobile Commerce Daily notes that Taco Bell has introduced mobile ordering with chatbot commerce on Slack. This is a huge deal, and, combined with the payments insights offered earlier, helps explain why I’m bullish on mobile payments and messaging.
    4. Sticking with mobile for a moment, a recent Mobile Commerce Daily post explores research from Forrester outlining why mobile is still not fully integrated in marketers’ approach. That reality baffles me, especially when you consider that mobile won’t just change marketing; mobile will change the world.
    5. Switching gears, Chief Marketer looks at how a CMO can Rise to CEO. The companies succeeding with mobile — like Starbucks and Taco Bell above — are focusing on what their customers need, then using mobile to help deliver that. They’re not saying “We should build an app!” or “What do our competitors’ apps do?” They’re instead showing that it’s not “mobile first.” it’s “customer first.”
    6. Wrapping this all up for this week, it’s important to remember that there’s a clear connection between success no matter whether you’re looking for success in mobile, your app, your website, your business, or your career. And this recent post about the digital strategy myth can help you connect the dots. Be sure to check it out.

    If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

    Tim Peter

    By

    April 3, 2016

    8 Excellent Stories About Hospitality Digital Marketing: Hospitality Marketing Link Digest

    April 3, 2016 | By | No Comments

    8 Excellent Stories About Hospitality Digital Marketing: Hospitality Marketing Link DigestHowdy, Big Thinkers! Hope you’re enjoying a restful and productive weekend (is that a contradiction in terms? Let’s hope not). Before you head into next week, be sure to review this round-up of 8 excellent stories about hospitality digital marketing, part of the Hospitality Marketing Link Digest series. Enjoy:

    1. Duetto Research interviewed our own Tim Peter on the promise of digital marketing for hotels.
    2. Ryan Solutions offered up a powerful, visual case for email segmentation in hospitality marketing, which helps illustrate why hotel marketing depends on personalization.
    3. On a highly related note, this recent Travel Tuesday post argues personalization starts with a person.
    4. There’s tremendous value in watching what industry leaders talk about in public, which makes this Tnooz article, “Booking.com’s BookingSuite chief talks RateManager and hotel strategy” required reading. So is this look at CEO Darren Huston from Priceline explaining why driving brand value matters.
    5. Building on that, Skift wrote that a Priceline acquisition of TripAdvisor makes sense in a year of transition.
    6. WordStream put together a look at 4 travel marketing trends you need to act on. You’ll probably also enjoy this set of 8 outstanding lessons from the 2016 HSMAI Digital Marketing Strategy Conference.
    7. A recent Travel Tuesday post here on Thinks looked at Expedia’s Accelerator Program and found a wolf in wolf’s clothing. Be sure to read the whole post to see why.
    8. And, finally, you won’t want to miss these 6 travel marketing insights you need to see from last week.

    If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

    Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

    Tim Peter

    By

    April 1, 2016

    6 Special E-Commerce Insights for Spring: E-commerce Link Digest

    April 1, 2016 | By | No Comments

    6 Special E-Commerce Insights for Spring: E-commerce Link DigestHappy Friday, Big Thinkers. Hope you don’t mind if we skip the setup this week and instead get you straight into the set of 6 special e-commerce insights for spring. Enjoy:

    1. Fortune reports that Facebook may start allowing in-store purchases in Messenger, which was also the subject of this week’s episode of Thinks Out Loud — our weekly e-commerce and digital marketing podcast — called, “Why I’m Bullish on Mobile Payments and Messaging.”
    2. eMarketer explains how marketers are dealing with the growth of tech. On a highly related note, McCann Japan just “hired” an AI as a creative director. Let’s be fair. What they’ve really done is created software to help with their decision-making. Still, the trend is reasonably clear: Data-driven marketing matters.
    3. Luxury Daily offers up 5 insights into the future of relationships and retail. Similarly, eMarketer shines a light on a look at the hits and misses of holiday shopping 2015.
    4. One key takeaway both the above articles highlight is the need for driving seamless experiences in 2016, which is the subject of another recent podcast episode. Be sure to check it out.
    5. Another recent podcast episode explains why mobile won’t just change marketing; mobile will change the world. Don’t miss it.
    6. And, finally, you should be sure to read why, when it comes to content marketing, we’re all publishers now.

    If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”: