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April 27, 2015

6 Top Hotel Marketing Posts: Hospitality Marketing Link Digest

April 27, 2015 | By | No Comments

6 top hotel marketing postsRunning a little behind this week, Big Thinkers. Hope you don’t mind if we get right to the links. Enjoy:

  1. We took a look at the big myth about digital strategy as well as why mobile matters for hotel marketing.
  2. Tnooz says, “No, Amazon isn’t launching a travel site, but it did this instead.” Good read.
  3. While we’re talking about new entrants into the distribution space, this post warns, “Don’t Get Swept Away By Search, Meta, and OTA Shifts.” Well worth a few minutes of your time.
  4. Skift uncovers how travel brands rethink their email marketing strategies to target Millennials.
  5. Tnooz reports that Accor acquires FastBooking to flesh out its hotel booking tools. Fascinating move. I’m watching this closely to see where this all leads.
  6. Leonardo asks, “Why Do Hotels Need a Mobile Website?”

Looking for even more of the best hospitality marketing advice and insights? Then don’t miss “The 5 Most Shared Travel Marketing Posts This Week,” “The 6 Best Travel Marketing Posts This Past Week,” these “6 Superb Hotel Marketing Insights,” and these “6 Totally Brilliant Travel Marketing Posts,” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

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April 24, 2015

10 Awesome E-Commerce, Mobile, and Millennial Marketing Posts: E-commerce Link Digest

April 24, 2015 | By | No Comments

Millennial marketing, e-commerce, and mobile newsIt’s been a great week here at Thinks Central, folks. Hope you’ve had an amazing week too. Why not take a minute and check out this list of 10 awesome e-commerce, mobile, and Millennial marketing posts? They’re a great way to finish out this past week and set yourself up for success in the days ahead. Enjoy:

  1. Mobile Commerce Daily explains how mobile is transforming the grocery/CPG business. Hang with me for a second; I’ll come back to why this is a very big deal in just a moment or two.
  2. Jalopnik points out that everyone was wrong, Millennials buy a ton of cars. It seems the real reason Millennials weren’t buying any cars for a while had more to do with money than any specific shift in buying behavior. Now that they’re getting their hands on a little more cash, they’re buying more cars than any market segment than Boomers. Given that Millennials outnumber every demographic except — and possibly including — Boomers, this is a really significant development. More on this in a moment, too.
  3. Adding to the story, Quartz notes that in 7 of Africa’s leading economies one-third of mobile users pay with their phones, which leads us to…
  4. Take those three prior articles, put them all together, and you’ll understand what I’m talking about when I highlight the big lie about mobile commerce everyone’s telling right now. We’re in the midst of a (silly, stupid) mobile commerce backlash, but with increasing use of mobile across all product categories, growth in Millennials’ — the original mobile generation — purchasing power, and the rise of mobile purchasing in loads of markets, that’s a really short-sighted attitude.

    To highlight exactly how short-sighted, note that in a recent interview with eMarketer, Deloitte & Touche US Telecom sector leader/vice-chairman Craig Wigginton said, “Twenty-four percent of the millennials check their smartphone immediately upon waking, and that was excluding the alarm feature. That jumps to 52% within 5 minutes of waking. Almost half of the millennials—45%—check it more than 200 times a day” and “Nearly half of the millennials—48%—indicate an interest in making payments. I think they are really going to be early adopters and help drive a lot more of the mobile payment penetration in the US.” So, um… yeah. Really short-sighted. We’re still in the early days of mobile e-commerce. Expect big things to come.

  5. While we’re on the topic of mobile e-commerce, we recently took a look at what The Gap can teach us about mobile e-commerce. Good stuff.
  6. eMarketer notes that mobile advertising is farther along than you think.
  7. Sticking with mobile for another moment or two, Search Engine Land says Google’s mobile friendly update is not a disaster, but an opportunity. Absolutely. Good read overall.
  8. Moving to e-commerce more generally, Luxury Daily asks, “should luxury brands stop avoiding e-commerce?” As you might imagine, the answer to this is an emphatic “Yes. Yes. A thousand times, yes.”
  9. Marketing Charts has data showing that A/B testing is considered the most effective landing page optimization method. You should be sure to check out our past A/B testing coverage for more.
  10. And, finally, Skift breaks down some key insights about how Disney built its Magic Band+ that Fast Company just reported on. Very cool info, and a great companion to this look at 4 keys to executing on digital. All in all, a terrific way to round-out this week’s list.

I hope you enjoyed these 10 awesome e-commerce, mobile, and Millennial marketing posts from the past week. Make sure to check out other entries from our E-commerce Link Digest series, including these
5-plus can’t miss mobile commerce and marketing posts from the past week
, these 9 superb social and mobile e-commerce missives, these 6 quick e-commerce and digital marketing winners, as well as these “9 Amazing Millennial, Mobile and Digital Marketing Columns: the Top Posts from March” when you get a moment, too.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides I had the pleasure of speaking to a great audience yesterday about how to lead digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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April 17, 2015

10 Must-Read E-Commerce, Search, and Mobile Posts: E-commerce Link Digest

April 17, 2015 | By | No Comments

10 Must-Read E-Commerce, Search, and Mobile PostsWhat a huge week we’ve had around here, Big Thinkers. Hope you’re knocking it out of the park and having a fabulous early April, too. Without any further ado, take a peek at these 10 must-read e-commerce, search and mobile posts from the past week. Enjoy:

  1. Marketing Charts has a retail e-commerce roundup showing market shares, attractiveness, and more. Cool.
  2. In other e-commerce news, Mobile Commerce Daily says that mobile ticketing transaction volume to double by 2019.
  3. AdExchanger offers up a marketer’s guide to cross-device identity. Good stuff.
  4. Also on the mobile front, Media Posts has data showing 40% of email clicks happen on mobile. While not hugely surprising, those are big numbers and represent one of the reasons why mobile email matters.
  5. BBC News reports on the EU accuses Google Shopping of search ‘abuse’ and I ask “Is This the Death of Google?” while Mashable quotes venture capitalist Paul Kedrosky as saying Google is, um… well, screwed. Hyperbolic headlines aside, this is likely going to represent a really big deal for the search giant — and its competitors — over the coming months.
  6. TechCrunch says LinkedIn raises its game in social media with Elevate, an app to suggest and share stories. Given the importance of content marketing for most businesses today, this is a development worth watching.
  7. TechCrunch also has a great piece on the power of earned media in social images. Very clever idea.
  8. Our old friends at GetElastic provide an infographic guide to cross-selling. I’ve written a white-paper about cross-selling and upselling that you can download from this collection.
  9. You won’t want to miss this post that says “Wow! Digital Influenced $1.2 Trillion In-Store Last Year.” Just a clear sign that digital works.
  10. And, finally, check out this podcast episode that explains
    why millennials matter
    as well as these
    9 amazing Millennial, mobile and digital marketing columns: the top posts from March
    when you get a chance.

And there you go, folks; 10 must-read e-commerce, search and mobile posts from the past week. Looking for more? Then don’t miss past entries from our E-commerce Link Digest series, including these
5-plus can’t miss mobile commerce and marketing posts from the past week
, these 9 superb social and mobile e-commerce missives, these 6 quick e-commerce and digital marketing winners, and the rest of our E-commerce Link Digest series here.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides I had the pleasure of speaking to a great audience yesterday about how to lead digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

x

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

April 12, 2015

8 Exceptional Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest

April 12, 2015 | By | No Comments

8 Exceptional Hospitality Marketing Posts from the Past WeekHope you’re all having a lovely spring weekend, Big Thinkers. We’re finally starting to warm up around here; hope you are too. But when you come back inside, take a moment to review these 8 exceptional hospitality marketing posts from the past week. Enjoy:

  1. The LA Times says the flood of travel websites may be pushing up demand for human travel agents. How’s that for irony?
  2. While we’re on the OTA vs. traditional travel agents discussion, check out Tnooz’s look at the unspoken reality of the online travel agency sector (hello, frenemies). Good stuff.
  3. And, continuing the theme, be sure to review this post: “Warning: Don’t Get Swept Away By Search, Meta, and OTA Shifts.” You’ll be glad you did.
  4. My latest column for Hotel News Now explores the big digital strategy myth. Check it out when you get a moment.
  5. Skift reports that mobile devices now generate 25% of all digital travel transactions in the US. That’s a pretty big deal.
  6. Ryan Solutions asks how many people actually click the social icons in your emails. Good question and an excellent answer.
  7. We recently rounded-up 5 key facts about mobile, Millennials, and hotel marketing.
  8. And, finally, you’ll also want to review these 5 fantastic travel marketing posts: the top posts from March.

And there you have it folks. 8 exceptional hospitality marketing posts from the past week. Be sure to check back with us, or subscribe to the blog, to learn more every day.

Looking for even more of the best hospitality marketing advice and insights? Then don’t miss “The 5 Most Shared Travel Marketing Posts This Week,” “The 6 Best Travel Marketing Posts This Past Week,” these “6 Superb Hotel Marketing Insights,” and these “6 Totally Brilliant Travel Marketing Posts,” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

April 7, 2015

5 Fantastic Travel Marketing Posts: The Top Posts from March (Travel Tuesday)

April 7, 2015 | By | No Comments

5 fantastic travel marketing posts from MarchWell, Big Thinkers, it’s time once again to recap and review the posts from the last month that received the most visits, likes, shares, and links from your fellow Thinks readers. Without further ado, take a moment to look back on these 5 fantastic travel marketing posts: the top posts from March. Enjoy!

  1. By far, the biggest post of the month was this “Huge List of Lessons Learned at HSMAI’s Digital Marketing Strategy Conference.” Not surprising, really, given that the HSMAI conference is one of the best events of the year. But your fellow Big Thinkers loved the recap from the conference, rocketing this round-up to the top spot overall.
  2. Not far behind, these “5 Key Facts About Mobile, Millennials, and Hotel Marketing” captured lots of “like and link” love too. As the post mentions, Millennials matter. Right now. Period. Be sure to take a look to see why — and how you can use that information to help your business.
  3. Next up, we’ve got this look at “Why Apple Might Choose Yelp as Its Go-To Search Engine.” I think it’s an outside chance Apple actually goes that way. But the post really explores a number of recent moves that Apple — and Priceline and Google — seem to be making and how those will affect your business going forward. Good read.
  4. Our weekly Hospitality Marketing Link Digests (part of the overall E-commerce Link Digest series) remain popular, with three separate entries taking top spots among your favorite posts this month. The first collects “5 Fantastic Hotel Marketing Posts You Won’t Want to Miss This Week,” the second offers “7 Truly Useful Hospitality Marketing Messages,” and the third rounds up “5 Amazing Travel Marketing Posts for You.” Really good stuff across the board, and well worth a moment of your time.
  5. And, finally, this exploration of “How the Best Hotels Own the Guest” closes out this month’s top posts list by addressing an important topic for hotel marketers everywhere. Make sure to check it out when you have a moment.

There you have it folks. 5 fantastic travel marketing posts to close out the month of March. If you’re looking for more, then don’t miss these “7 Outstanding Hospitality Marketing Insights: The Top Posts from February,” the “6 Winning Travel Marketing Posts: The Top Hospitality Marketing Posts from January”, and, of course, “The Top 14 Hotel Marketing Posts of 2014″

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

April 6, 2015

9 Amazing Millennial, Mobile and Digital Marketing Columns: the Top Posts from March

April 6, 2015 | By | No Comments

Millennials snapping a selfie: amazing Millennial, mobile, and digital marketing columnsAnother month, Big Thinkers, another chance to review the posts you most enjoyed. Without further ado, here are 9 amazing millennial, mobile and digital marketing columns: the top posts from March. Enjoy:

  1. First up is this entry from the E-commerce Link Digest series, which lays out “10 Hugely Important Digital, Mobile, and E-Commerce Observations from the Past Week.” As the title suggests, really good stuff.
  2. Many of you enjoyed the slides from my recent presentation, “Putting Digital to Work: 4 Key Actions to Drive Digital Transformation.” And for those of you who haven’t taken a look yet, now’s your chance.
  3. Another E-commerce Link Digest enters the list at #3, this one a round-up of “6 Quick E-Commerce and Digital Marketing Winners.”
  4. Millennials and mobile remain two of the most compelling trends driving marketing and e-commerce today. That probably explains the popularity of this post, “No, Millennials Never Put Down Their Phones.”
  5. This piece, “4 Keys to Executing On Digital,” makes an outstanding companion to the presentation listed at #2.
  6. More Millennial marketing magic appears in Episode 116 of our Thinks Out Loud podcast, “Why Millennials Matter.”
  7. Big month for presentations among your fellow Tim Peter Thinks readers. The next entry on our list comes from a presentation called “Social Media Integration: All Marketing is Social.” Check it out when you get a chance.
  8. Another E-commerce Link Digest, another look at mobile and Millennials. These “8 Amazing Social, Mobile, Millennial Marketing and E-Commerce Posts” were very popular among your fellow Big Thinkers this past month, as were these “8 Must-Read Posts Connecting Content, Search and Mobile Commerce.”
  9. Finally, be sure to check out Thinks Out Loud Episode 114, “Why Data Always Wins,” just like many of your fellow readers here on the blog.

Did you like these 9 amazing millennial, mobile and digital marketing columns? Then be sure to check out these collections of prior top posts including our round-up of the top posts from 2014, these “10 Can’t Miss Mobile Commerce and Marketing Columns: The Top Posts from February 2015″ and these “10 Must-Read Marketing and E-Commerce Missives: The Top Posts from January,” as well as the ongoing the E-commerce Link Digest series. They’re all worth your time and will help you improve your overall e-commerce and digital marketing results next year.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

April 5, 2015

5 Quick Hospitality Marketing Hits: Hospitality Marketing Link Digest

April 5, 2015 | By | No Comments

Relax and enjoy these 5 quick hospitality marketing hitsIt’s a quiet weekend around here, Big Thinkers, and probably where you are too. I hope you’re having a restful day, enjoying some time with family and friends. As you take a moment to relax and reflect, here are 5 quick hospitality marketing hits to get you ready for the week ahead. Enjoy!

  1. We lead off with a warning: don’t get swept away by search, meta, and OTA shifts, which looks at what’s happening in the overall distribution space and how to avoid getting caught up a race to the bottom.
  2. On that same point, Compete says that hotel suppliers remain dominant online despite OTA growth. Some of that’s cyclical—suppliers tend to do well in stronger economies when guests aren’t as price sensitive. But, hopefully, it also signals increased efforts by hotels to manage the guest experience.
  3. Data represents a key component in managing that guest experience. But what do you do if you don’t have data? Well, SAS looks at how you can offer personalization without a guest profile. Great read.
  4. Mobile Commerce Daily notes that TripAdvisor users are 3x more likely to have other travel mobile apps. That’s a big reason why managing your ratings and reviews represents the single most effective marketing activity for most hotels.
  5. Finally, the LA Times looks at how hotel giants target tech-savvy millennial travelers. I’d argue that’s an incredibly important move on the part of those hotel giants… as well as not so giant hotel companies. In fact, I argued precisely just that in this recent round-up of 5 key facts about mobile, Millennials, and hotel marketing. You’re definitely going to want to check this one out.

I hope you enjoyed those 5 quick hospitality marketing hits and that you have a great rest of the weekend.

If you’re looking for even more of the best hospitality marketing advice and insights then don’t miss “The 5 Most Shared Travel Marketing Posts This Week,” these “5 Fantastic Hotel Marketing Posts You Won’t Want to Miss This Week,” and these “7 Hot Hotel Marketing Insights,” all from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

Want to learn even more about how customers changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

April 3, 2015

9 Superb Social and Mobile E-Commerce Missives: E-commerce Link Digest

April 3, 2015 | By | No Comments

Friends enjoying these 9 superb social and mobile e-commerce postsHappy Friday, Big Thinkers! Another week in the rearview and another opportunity ahead to rest up and get yourself ready for the week ahead. While you’re taking some time to relax and recharge, you might want to review these 9 superb social and mobile e-commerce missives and be sure you’re fully set for some big wins next week. Enjoy!

  1. Interested in social commerce? Then check-out GetElastic’s look at 7 tips for Facebook Dynamic Product Ads. Great read.
  2. In other social commerce news, Mobile Marketer reports that Twitter soups up mobile ads with location data from Foursquare. I dunno about this one. Foursquare may have missed its moment. But time will tell.
  3. Search Engine Land uncovers Google’s major push to get local businesses online and improve data.
  4. One business doing a great job with using data to connect customers across channels is featured in this look at what The Gap can teach us about mobile e-commerce. Good stuff.
  5. eMarketer says that Google will take 55% of search ad dollars globally in 2015. What’s most surprising to me is that the number’s not bigger. It will be interesting to see where the number falls in 2016.
  6. In further Google news, Search Engine Land explains why Google may no longer announce major algorithm updates. That would be unfortunate, but might force companies to place more focus on serving customers than just the search giant.
  7. Another great offering from GetElastic this week is this infographic, “The Guide to Digital Transformation.” We’ve done a lot to cover digital transformation in the last few days, including this list of the 4 keys to executing on digital and my recent presentation, “Putting Digital to Work: 4 Key Actions to Drive Digital Transformation.” All are worth a look.
  8. In case you missed our most recent podcasts, be sure to check out Episode 116, “Why Millennials Matter,” and Episode 117, “No Fooling: Digital Works.” You’ll be glad you did.
  9. Marketing Charts examines how marketers are optimizing the customer experience—something I think is the future of e-commerce. And both offer a nice companion to eMarketer’s recent research on why shoppers ditch their digital carts. All of that, by the way, brings us back to the reality that in a digital world, it’s all e-commerce.

Hope you have a great weekend, Big Thinkers, and a fantastic week to come. If you enjoyed these 9 superb social and mobile e-commerce missives, don’t miss this “Baker’s Dozen of the Best Mobile, E-Commerce, and Digital Marketing Writings This Week,” these “10 Hugely Important Digital, Mobile, and E-Commerce Observations from the Past Week”, the “8 Must-Read Posts Connecting Content, Search and Mobile Commerce”, our monthly best of round-up “10 Can’t Miss Mobile Commerce and Marketing Columns: The Top Posts from February 2015″ or the rest of our E-commerce Link Digest series.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

March 29, 2015

The 5 Most Shared Travel Marketing Posts This Week: Hospitality Marketing Link Digest

March 29, 2015 | By | No Comments

Most shared hospitality marketing posts

You might not know this, but the content in each week’s link digest—both these Hospitality Marketing Link Digests and the original E-commerce Link Digest series—comes from you. You see, I post various headlines on my Twitter feed each week, then simply round-up the articles that received the most retweets and favorites over the last seven days to put together these link digests. So, thank you; when I say “I couldn’t do this without you,” I really mean it.

Now, without further ado, here are the 5 most shared travel marketing posts this week. Enjoy:

  1. By far, the most popular Tweet of the week was this Tnooz article, “Qunar marks shift from meta to OTA, from PC to mobile” with my accompanying comment, “And the world will follow”. Tnooz also noted that the main event is now Priceline versus Expedia. That’s close to how I see it. I think it’s going to be Priceline vs. Expedia vs. Google (and maybe Apple). I’ll have more on this in this week’s Travel Tuesday post. But keep your eyes on the whole “meta vs. OTA vs. search” trend, because it will undoubtedly shape travel distribution and marketing for the next 3-5 years.
  2. On that same point, some past Travel Tuesday posts continue to gain lots of shares and favorites among your fellow Big Thinkers, with this look at why Apple might choose Yelp as its go-to search engine and this huge list of lessons learned at HSMAI’s Digital Marketing Strategy Conference getting lots of shares in the social sphere. Both touch heavily on the topics above and are worth another look.
  3. Hotel News Now has a great infographic showing consumers’ mobile booking habits. Very cool.
  4. While we’re on the topic of mobile, Search Engine Land recaps Google’s advice to site owners ahead of its mobile-friendly algorithm change. Virtually required reading. And definitely take a few minutes to check out this tool that will tell you whether your pages are mobile-friendly or not.
  5. Finally, this week’s Travel Tuesday post, which collected “5 Key Facts About Mobile, Millennials, and Hotel Marketing,” which was itself inspired by this Tnooz post noting, among America’s Millennials who travel, half have spouses and children. All the moves by OTA’s, search engines, and metasearch are being driven by the changing guest, which includes the very mobile Millennial set in a really big way. Ignore this trend at your peril.



And there you have it, folks. The 5 most shared travel marketing posts this week. Be sure to check back all week for even more great coverage of the mobile, Millennial e-commerce and travel marketing space.

And if you’re looking for even more of the best hospitality marketing advice and insights then don’t miss these 5 Fantastic Hotel Marketing Posts You Won’t Want to Miss This Week”“7 Hot Hotel Marketing Insights,” and these “6 Totally Brilliant Travel Marketing Posts,” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

Want to learn even more about how customers changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

March 27, 2015

8 Amazing Social, Mobile, Millennial Marketing and E-Commerce Posts

March 27, 2015 | By | No Comments

Social, mobile, Millennial marketing and e-commerceAnother busy week, Big Thinkers, so we’re going to get right to the list with this round-up of 8 amazing social, mobile, Millennial marketing and e-commerce posts. Enjoy:

  1. Leading off, eMarketer tells us that mobile will account for 72% of US digital ad spend by 2019. Um… that’s a lot. Of course, when you consider that, no, Millennials never put down their phones and that the path to purchase starts and ends on smartphones for UK Millennials (and probably most others, too), it’s not terribly surprising.
  2. All of the above highlights why I believe mobile will disrupt your industry and offer 3 ways to protect your business. With the number of mobile and Millennial milestones we keep reaching, it’s happening incredibly fast, too.
  3. One of the biggest disruptions ahead is coming in the form of Google’s new “mobile-friendly” algorithm. As Search Engine Land notes, Google’s mobile-friendly algorithm is bigger than Panda or Penguin and the company has also clarified that the mobile-friendly algorithm will roll out over a week, be a yes/no response & more.
  4. GetElastic also helps you get ready for your mobile-heavy customers, with a look at mobile content in context: rules of responsive experience and these 7 tips for targeting the mobile-only shopper. Outstanding stuff there.
  5. Further underscoring the importance of mobile, TechCrunch notes that Yelp hooks up with startups to offer a larger selection of e-commerce bookings. That also underscores my “predication” about why Apple might choose Yelp as its go-to search engine.
  6. And this boom in mobile e-commerce is the reason eMarketer advises you to make way for the digital, deal-seeking Millennial mother. Good read.
  7. Shifting to social, Marketing Charts asks, “Why Do Millennials Use Facebook and Twitter?” and BuzzFeed News says that Facebook is eating the Internet. What you really want to do, of course, it tie Millennials, mobile, marketing, social and e-commerce together, which is the point of my recent presentation, “Social Media Integration: All Marketing is Social.”
  8. And while we’re on the topic of “putting it all together,” take a few minutes to review another recent presentation, “Putting Digital to Work: 4 Key Actions to Drive Digital Transformation,”, read the 4 keys to executing on digital or listen to a recent podcast that explains why, in in digital marketing, the money is in the list.

Hope you enjoyed this look at 8 amazing social, mobile, Millennial marketing and e-commerce posts. If you’re looking for even more good stuff, don’t miss this “Baker’s Dozen of the Best Mobile, E-Commerce, and Digital Marketing Writings This Week,” these “10 Hugely Important Digital, Mobile, and E-Commerce Observations from the Past Week”, the “8 Must-Read Posts Connecting Content, Search and Mobile Commerce”, our monthly best of round-up “10 Can’t Miss Mobile Commerce and Marketing Columns: The Top Posts from February 2015″ or the rest of our E-commerce Link Digest series.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Travel

  1. Why Apple Might Choose Yelp as Its Go-To Search Engine (Travel Tuesday)
  2. Among America’s millennials who travel, half have spouses and children – Tnooz
  3. Huge List of Lessons Learned at HSMAI’s Digital Marketing Strategy Conference – Travel Tuesday
  4. Expedia extends mobile dominance
  5. 7 Hot Hotel Marketing Insights: Hospitality Marketing Link Digest
  6. 5 Top Mobile Marketing Tips from Travel and Hospitality Industry Leaders | Adobe
  7. Huge List of Lessons Learned at HSMAI’s Digital Marketing Strategy Conference – Travel Tuesday