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Tim Peter

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March 8, 2015

5 Amazing Travel Marketing Posts for You: Hospitality Marketing Link Digest

March 8, 2015 | By | No Comments

5 amazing travel marketing posts for youHaving a great weekend Big Thinkers? Well, how about making it even better with some of the best travel marketing insights from the past week? Without further ado, here’s this week’s list of 5 amazing travel marketing posts for you. Enjoy:

  1. Skift talks with four top hotel CEOs about how brand loyalty has changed. Outstanding insights from a great group of industry leaders.
  2. Loyalty depends at least in part from meeting—and exceeding—guest expectations throughout their experience with your property. I recently took a look at how the best hotels own the guest and offered tips on how you can do that too.
  3. Switching to search, Search Engine Land reports that Google city searches now include hotel booking info in its Knowledge Graph. This is a big sign that Google is getting deeper into the overall guest value chain and, candidly, I’m very curious about what this means for the future.
  4. Crazy stat out of ITB this past week, where Priceline CEO Darren Huston mentioned that Booking.com now conducts 100,000 mobile transactions a day. So, y’know, there might be something to this mobile thing for travel. To that end, you might also want to check out this post where Priceline CEO Darren Huston explains why driving brand value matters.
  5. Finally, we rounded up these 7 outstanding hospitality marketing insights, the top posts from February, for you to enjoy as well. Be sure to check out the whole list.

Looking for even more of the best hospitality marketing advice and insights? Then don’t miss “The 6 Best Travel Marketing Posts This Past Week,” these “6 Superb Hotel Marketing Insights,” and these “6 Totally Brilliant Travel Marketing Posts,” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

March 6, 2015

6 Quick E-Commerce and Digital Marketing Winners: E-commerce Link Digest

March 6, 2015 | By | No Comments

Woman shopping e-commerce missivesIf it’s Friday, it must be link digest day. And, in the interest of getting right to the goods, I’m going to skip the setup and simply point you to these 6 quick e-commerce and digital marketing winners. Enjoy:

  1. Our good friends at GetElastic take a look at the role of Big Data in personalization and say it goes way beyond product recommendations.
  2. The latest episode of Thinks Out Loud, my weekly e-commerce and digital marketing podcast, has some great tips on putting digital to work.
  3. Mobile Commerce Daily developed its Q4 2014 mobile site performance benchmark report which makes a nice complement to these recent mobile and millennial milestones.
  4. Last week, we looked at how customer data drives satisfaction and increased revenues and whether customer experience is the future of e-commerce.
  5. Search Engine Land highlights a study showing Google now displays rich answers for 19.45% of queries. Combined with the news that Google will rank brands with Android apps higher in mobile searches, it’s a clear sign that Google is getting deeper into the purchase path. Ugh.
  6. Finally, we covered the top posts from February with these 10 can’t miss mobile commerce and marketing columns, so, um… don’t miss them.

There you have it, Big Thinkers; 6 quick e-commerce and digital marketing winners. If you’re looking for even more, don’t miss these “8 Must-Read Posts Connecting Content, Search and Mobile Commerce”, these “8 Must-Read Marketing and E-Commerce Posts” and this past link digest called “Freezing? 8 Fabulous Marketing and E-commerce Posts to Warm You Up.” Really solid stuff.

You should also check out this round-up of 8 Great Mobile Marketing and E-commerce Reads for a Snowy Weekend, these 7+ Super E-commerce and Mobile Must-Reads to Enjoy Before the Big Game: E-commerce Link Digest, and the rest of our E-commerce Link Digest series.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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March 3, 2015

7 Outstanding Hospitality Marketing Insights: The Top Posts from February

March 3, 2015 | By | No Comments

7 Outstanding Hospitality Marketing Insights: the Top Posts from FebruaryWell, Big Thinkers, it’s time once again to collect the very best hospitality marketing, e-commerce, and distribution posts from the past month here on Thinks. And is this your lucky day or what? Based on what you and your fellow Big Thinkers read and reviewed, liked and linked to, shared and, um… well, shared anyway, these are, by far, the very best posts from this February. Without further ado, take a few minutes to review each of these 7 outstanding hospitality marketing insights: the top posts from February. Enjoy:

  1. At the top of this month’s list, we’ve got these “5 Outstanding Posts to Kick-off a Successful Hotel Marketing Week” one of my weekly Hospitality Marketing Link Digests (part of the overall E-commerce Link Digest series). A great round-up to lead off a great round-up, eh?
  2. Equally popular among your fellow Big Thinkers are these “3 Keys to Compete with OTA’s in 2015 and Beyond.” I can’t recommend this one enough.
  3. Another Hospitality Marketing Link Digest cruises into the #3 position, this one a collection of “7 Hot Hotel Marketing Insights” that you won’t want to miss.
  4. The next post on the list features “CEO Darren Huston from Priceline Explaining Why Driving Brand Value Matters.” A very worthwhile read.
  5. The biggest travel marketing, e-commerce and distribution news from February centered around Expedia’s acquisition of Orbitz. And the next post on our list explains “What the Expedia-Orbitz Deal Means for Your Hotel.”
  6. Two more Hospitality Marketing Link Digests are up next, the first aggregating “4 Award-Worthy Hospitality Marketing Posts” and the second collecting “6 Superb Hotel Marketing Insights.” Both are worth your time.
  7. Finally, few activities help you market your hotel better than providing a great guest experience. But, in this look at “How the Best Hotels Own the Guest” you can learn how to complement great experiences with an overall approach to owning those guests’ loyalties, for life. Definitely something you’ll want to check out.

Of course, if you want to gain even more learnings from our past posts, be sure to check out these 6 Winning Travel Marketing Posts: The Top Hospitality Marketing Posts from January, the “6 Top Travel Marketing Posts from November” and “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October.” Plus, you’ll probably enjoy these “7 Remarkable Posts about Mobile Marketing in Travel” and these “7 Brilliant Insights into Mobile Travel E-commerce” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

March 2, 2015

10 Can’t Miss Mobile Commerce and Marketing Columns: The Top Posts from February 2015

March 2, 2015 | By | No Comments

Can't miss mobile commerce and marketing columns from January 2015Wow, how time flies, Big Thinkers. Can you believe we’re already into March and have the end of the first quarter coming up fast? Now that the calendar’s turned to a new month, it’s time once again to round-up the top posts from the past month and see what you read, liked, and shared most often over the last month. Without further ado, here are 10 can’t miss mobile commerce and marketing columns: the top posts from February. Enjoy:

  1. Mobile e-commerce played a huge role in the top posts from this past month. For instance, this E-commerce Link Digest collection of “8 Must-Read Posts Connecting Content, Search and Mobile Commerce” rocketed to the top of this month’s list, despite its publication late in the month. Clearly, this is a topic that matters to you and your fellow Thinks readers.
  2. Continuing the mobile commerce theme, this post, “Mobile Will Disrupt Your Industry: 3 Ways to Protect Your Business,” was hugely popular all month long.
  3. Along the same lines, many of you read and shared this look at “Why Mobile Changes Everything—and Nothing At All.” While it was posted in late January, it came too late in the month to make January’s list.
  4. Episodes of my weekly e-commerce and digital marketing strategy podcast, Thinks Out Loud, often do well amongst your fellow Big Thinkers, which probably explains the success of Episode 109, “E-commerce is More Than Just One Channel.”
  5. Another “late bloomer” from January was this look at “What Apple, Google, and Facebook’s Earnings Can Teach Us About Mobile Marketing and E-commerce.” The answer: a lot.
  6. This quick post from early in the month says “We’ve Reached Another Mobile and Millennial Milestone” as well as what that means for your business.
  7. Episode 109 of Thinks Out Loud, “Mobile E-commerce Goes Back to the Future,” further reinforces the mobile e-commerce theme so popular among you and your fellow Big Thinkers this past month.
  8. This entry from our ongoing E-commerce Link Digest series, “20 Terrific E-commerce Insights for a Long Winter’s Nap,” cracks the list at #8 this month. Good stuff.
  9. We’ve spent a lot of time over the last week or so looking at the connections among content, commerce, and customer experience. “How Customer Data Drives Satisfaction and Increased Revenues” explored the role data collection and use plays in engaging with your customers, while Episode 112 of Thinks Out Loud says “Want to Own the Customer? Own the Data.”
  10. And, finally, this episode of Thinks Out Loud asked “Is Customer Experience the Future of E-commerce?” The answer, as you might guess, is “yes.” But the devil’s in the details. Make sure to listen to the whole thing to get the bigger picture.

Want even more? Then be sure to check out these collections of prior top posts including our round-up of the top posts from 2014, these “10 Must-Read Marketing and E-Commerce Missives: The Top Posts from January,” these 10 Exceptional Marketing and E-commerce Essays: The Top Posts from November, and these “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October”, as well as the ongoing the E-commerce Link Digest series. They’re all worth your time and will help you improve your overall e-commerce and digital marketing results next year.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

March 1, 2015

The 6 Best Travel Marketing Posts This Past Week: Hospitality Marketing Link Digest

March 1, 2015 | By | No Comments

The 6 best travel marketing posts this past weekIt’s been a big week for travel marketing and e-commerce news, Big Thinkers, with lots of great information and insights to help you make the most of your hotel’s digital marketing and distribution. In fact, here are the 6 best travel marketing posts this past week. Enjoy:

  1. Tnooz explains what the recent travel tech deals mean for the hotel industry, which makes a nice companion piece to my look at what the Expedia-Orbitz deal means for your hotel.
  2. Social plays a justifiably large role in marketing your hotel and resort. In fact, eMarketer uncovers data that says the travel industry sees strong Facebook CTRs and engagement. However, it’s not all good news. Tnooz asks whether dark social is destroying your travel marketing strategy. I’d suggest not, but it further highlights the need to improve attribution modeling and leverage your hotel’s data to drive growth.
  3. Hotel News Now shows how hotel marketers are rethinking the affluent market.
  4. Leonardo has a great post featuring research from Google on how to master mobile and millennials. Given that the marriage of millennials and mobile represents a key trend driving e-commerce, digital marketing, and distribution in 2015, you’ll definitely want to review both of these posts.
  5. One big takeaway from the Leonardo and Hotel News Now articles just mentioned revolves around delivering on your overall brand value proposition. For this reason, you may want to review these insights from Priceline CEO Darren Huston on why brand value matters to help you own your customer.
  6. And while we’re on the topic of “owning your customer relationships,” be sure to check out this look at who owns your customer, how customer data drives satisfaction and increased revenues on the blog, and this week’s episode of Thinks Out Loud, “Want to Own the Customer? Own the Data.” And, for a hotel marketing focus, be sure to review how the best hotels own the guest. Good stuff all around and a great way to kick off your week.

If you want even more of the best hospitality marketing advice and insights, don’t miss these round-up of these 4 award-worthy hospitality marketing posts, this great round-up of “7 Hot Hotel Marketing Insights,” and these “6 Totally Brilliant Travel Marketing Posts” all from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And, if you’re looking to learn even more about how changing guest behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

February 27, 2015

8 Must-Read Posts Connecting Content, Search and Mobile Commerce

February 27, 2015 | By | No Comments

8 Must-Read Posts Connecting Content, Search and Mobile CommerceIt’s been a crazy week, Big Thinkers, so you’ll pardon me if I dispose of the pithy intro this week and simply give a big shout-out to these 8 must-read posts connecting content, search and mobile commerce. Enjoy:

  1. Leading off, eMarketer has data that shows smartphones drive lift in mobile search traffic. Not a surprise, really, but it’s good that the data supports what many of you probably realized intuitively.
  2. Because of that growth of mobile search, you really want to check out iMediaConnection’s looks at how Google is transforming the mobile landscape. Fascinating read.
  3. Building on that, Mobile Commerce Daily reports that a Target exec says bricks-and-mobile commerce is logical next step. I completely agree. It’s not “mobile or e-commerce or commerce;” it’s “mobile and commerce,” all the time. eMarketer says that mobile is increasing its share of shopping, transacting in Canada. As I noted on Twitter, it ain’t just Canada.
  4. Search Engine Land noted these connections and outlined opportunities for 2015 omni-channel success in paid search & beyond, while Mobile Commerce Daily highlighted an Express exec who stated geo-bidding, cross-partnerships make significant impact on m-commerce. Again, the connections among mobile, search, and commerce are a really big deal.
  5. Of course, to rank in search and convince customers to buy, you need great content. Linda Bustos at GetElastic interviewed Bernardine Wu of FitForCommerce about the state of content and commerce. It’s a great discussion, well worth a few minutes of your time.
  6. Similarly, The Future of Commerce blog outlined why content and commerce represents the ultimate balancing act. Good stuff.
  7. Linda Bustos at GetElastic lists 5 obsessions every CMO must embrace. I agree across the board that summarizes these trends and how they help you to own your customer relationships. Great read.
  8. Speaking of “own your customer relationships,” this was a big week for the topic here on Thinks. We took a look who owns your customer and how customer data drives satisfaction and increased revenues on the blog, while this week’s episode of Thinks Out Loud advised “Want to Own the Customer? Own the Data.” And it’s becoming increasingly clear that owning the customer experience is the future of e-commerce. You definitely want to check those out.

There you have it, Big Thinkers; 8 must-read posts connecting content, search, and mobile commerce. If you’re looking for even more, don’t miss last week’s “8 Must-Read Marketing and E-Commerce Posts” and this past link digest called “Freezing? 8 Fabulous Marketing and E-commerce Posts to Warm You Up.” Really solid stuff. You should also check out this round-up of 8 Great Mobile Marketing and E-commerce Reads for a Snowy Weekend, these 7+ Super E-commerce and Mobile Must-Reads to Enjoy Before the Big Game: E-commerce Link Digest, and the rest of our E-commerce Link Digest series.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

February 22, 2015

4 Award-Worthy Hospitality Marketing Posts: Hospitality Marketing Link Digest

February 22, 2015 | By | No Comments

Award-worthy hospitality marketing  postsAnyone planning on watching the Oscars™ tonight? Or are you too busy gearing up for the Adrian Awards tomorrow? Me? I’m doing both—watching the former, attending the latter (hope I’ll see some of you there). Anyway, this crazy, crazy award-filled weekend helps explain this slightly shorter—but still outstanding—list of 4 award-worthy hospitality marketing posts from the past week. Enjoy:

  1. As promised last week following Expedia’s Orbitz purchase, I took a look at what the Expedia-Orbitz deal means for your hotel. Definitely worth a read. And, you might also want to check out this look at what in the world Priceline and TripAdvisor are up to for some additional context.
  2. Loads of great social stuff this past week, Big Thinkers. First, Tnooz reports that Conrad Hotels turns some Instagram images into booking buttons, which is very, very cool idea. eMarketer builds on that, noting that the travel industry sees strong Facebook CTRs and engagement. Excellent info all around.
  3. Sticking with social, Tnooz follows up with this post that explores whether dark social is destroying your travel marketing strategy. Fascinating read.
  4. And, finally, 9to5Google has a great story that says Visa hopes to track smartphone locations to prevent credit card fraud for travellers. Good idea. Given the emergence of digital wallets as a 2015 travel e-commerce trends worth watching, I do wonder about its long-term necessity. After all, digital wallets and mobile payments likely represent a game changer for mobile commerce. Making plastic work more effectively is a welcome, but likely short-lived solution.

Looking for even more of the best hospitality marketing advice and insights? Be sure to check out my round-up of these “7 Hot Hotel Marketing Insights,” these “6 Totally Brilliant Travel Marketing Posts,” and these “5 Outstanding Posts to Kick-off a Successful Hotel Marketing Week,” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

And take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

February 20, 2015

8 Must-Read Marketing and E-Commerce Posts: E-commerce Link Digest

February 20, 2015 | By | No Comments

Must-read mobile and e-commerce postsNot much setup this week, Big Thinkers. Just a quick list of 8 must-read marketing and e-commerce posts to get your through the weekend. Enjoy:

  1. eMarketer says that mobile is still for upper-funnel shopping activities. Eh… maybe. By now you know that we’ve reached one mobile and millennial milestone after another and that mobile will disrupt your industry, so you need to protect your business. Because, even if it mobile’s “only” top of funnel, that’s only going to be true for a little while longer.
  2. One thing moving mobile deeper into your customers’ purchase path is how effectively it helps your customers solve their problems. For instance, Gigaom reports on an Nokia Here for Android, out of beta and in Google Play. With the addition of indoor mapping, it’s highly likely your customers will ask their phone where to find what they need in your stores, bypassing your staff altogether.
  3. Similarly, eMarketer reports that marketers spent $4 billion on click-to-call advertising in 2014. That’s another example where customers will use whatever tool is at hand to solve their problems, as well as an opportunity for you to get in front of those needs.
  4. Speaking of mobile for browsing, shopping, and buying, the latest episode of Thinks Out Loud explores the mobile commerce myth. Definitely worth a few moments of your time.
  5. eMarketer also talks about the trend of marketers increasing investment to provide customer experience makeovers. It’s about time. As we examined during last week’s Thinks Out Loud episode, “Is Customer Experience the Future of E-Commerce?” getting customer service right is going to play a huge role in shaping your brand’s future.
  6. According to Forbes, Yahoo’s Marissa Mayer claims Tumblr is now the fastest-growing social network over Instagram. Whichever one is actually biggest, it surely suggests how much the web now revolves around images, not just text.
  7. While you’re considering which social network is indeed the biggest, you might want to review this post that considers another key debate: That of marketing vs. math. Insightful stuff about a sometimes-contentious—and entirely unnecessary—division.
  8. Finally, we kicked off this past week with a set of 20 terrific e-commerce insights for a long winter’s nap. Great round-up and worth checking out.

What? You want more? OK, I’ve got some more for you. For starters, you might want to check out last week’s link digest, “Freezing? 8 Fabulous Marketing and E-commerce Posts to Warm You Up.” Really solid stuff. You should also check out this round-up of 8 Great Mobile Marketing and E-commerce Reads for a Snowy Weekend, these 7+ Super E-commerce and Mobile Must-Reads to Enjoy Before the Big Game: E-commerce Link Digest, and the rest of our E-commerce Link Digest series.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

February 16, 2015

20 Terrific E-commerce Insights for a Long Winter’s Nap

February 16, 2015 | By | No Comments

terrific e-commerce posts for a long winter's napIn honor of President’s Day here in the States, the blogging team has the day off. I sure hope they’re someplace toasty warm. To hold you over until our next post—which we’ll have ready tomorrow, by the way—feel free to check out this round-up of some of the best content we’ve featured here on Thinks in the past few months. These 20 terrific e-commerce insights will help carry you through today’s long winter’s nap. Enjoy!

Top Thinks Posts

First up, we’ve got 9 great e-commerce, digital, and mobile marketing posts from our daily Thinks blog posts.

  1. 4+ Outstanding E-commerce Insights to Kick Off Your Week
  2. The Shocking Truth About Millennials and Digital Media
  3. 14 Key Concepts for Next Year: The Top Posts of 2014
  4. 11 Exceptional Reads about E-commerce and Mobile: E-commerce Link Digest
  5. How to Use Emotion and Storytelling in Digital Marketing
  6. 14+ Fantastic Reads for a Long Holiday Weekend
  7. Search, Mobile, and Responsive Design: MediaShower Interviews Tim Peter
  8. 7 Magical Mobile Marketing and E-commerce Picks: E-commerce Link Digest
  9. Is Your Industry Immune to E-commerce Disruption? Um… No.

Top Thinks Out Loud Podcast Episodes

If your tastes run more towards podcasts, you might prefer these 5 fantastic episodes from Thinks Out Loud, our weekly digital marketing and e-commerce podcast:

  1. Mobile, Millennials and More: E-commerce Trends 2015: Thinks Out Loud Episode 99
  2. Why Mobile Commerce Will Win – Thinks Out Loud Episode 102
  3. It’s All M-Commerce – Thinks Out Loud Episode 101
  4. The Future of Mobile Commerce Starts Now – Thinks Out Loud Episode 105
  5. The State of E-commerce 2015 – Thinks Out Loud Episode 107

Top Travel Tuesday Posts

And for all our travel industry friends, here are a handful of top Travel Tuesday posts to get you through the day. Enjoy!

  1. Digital Marketing Directions 2015: 3 Key Trends for Hotel Marketing
  2. 4 Signs that Hotel Marketing’s Future is Mobile
  3. What Are Google’s Plans for Hotel Distribution?
  4. 5 Hotel Marketing Trends for 2015: Tim Peter in Hotel News Now
  5. The Top 14 Hotel Marketing Posts of 2014
  6. 3 Mobile Milestones for Travel Marketing

Here’s to a productive, successful week, Big Thinkers! Check back tomorrow for more e-commerce and digital marketing goodness from Thinks.

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

February 15, 2015

7 Hot Hotel Marketing Insights: Hospitality Marketing Link Digest

February 15, 2015 | By | No Comments

Hot hotel marketing insightsGood golly, Big Thinkers; it is seriously cold out there this weekend. I don’t know about where you are, but as I type this, the wind chill around here is -6°F/-21°C (!), and the forecast calls for it to get colder still. Um… brrr. How ’bout we all stay inside bask in the warmth of these 7 hot hotel marketing insights instead? Enjoy:

  1. It’s been quite the week for our friends at Expedia. First, they reported in their latest earnings call that they spent $2.8 billion on marketing in 2014—four times its investment in technology. Then, they turned right around and bought Orbitz for $1.6 billion. Think about it: Expedia bought Orbitz for just over half of what they spent in marketing last year. Crazy. I’m going to have a lot more to say on what this says about the state of distribution, and what it means for your hotel, in this week’s Travel Tuesday post. Stay tuned for more.
  2. Sticking with travel distribution for a moment, Tnooz reports that IBM is suing Priceline Group for alleged patent infringement. I’m honestly not 100% sure what to make of this one, but it’s probably worth keeping an eye on as things move forward.
  3. In more Priceline news, this past week’s Travel Tuesday post offers insight from Priceline CEO Darren Huston on why driving brand value matters. Really good stuff.
  4. In last week’s Hospitality Marketing link digest, I’d made mention of the importance of net neutrality. This look at the simple truth about net neutrality for your brand and business explains why it’s such a big deal. Be sure to check it out.
  5. As part of its ongoing look at 2015 trends, Skift details why the real and literal disruption of travel is a threat. Interesting insights throughout. If you’re interested in more trends, you should also check out “The Top 14 Hotel Marketing Posts of 2014″ and this interview I gave Hotel News Now about 5 hotel marketing trends for 2015.
  6. Switching gears, Leonardo has a good piece on how to target travel shoppers using special offers on social media that’s well worth a look.
  7. Finally, Skift asks “When Did Big Hotel Brands Fall in Love With User Reviews?” It’s no secret that I think managing your ratings and reviews represents the single most effective way to improve your brand’s digital marketing so you probably should check out both reads about this important topic when you get a moment.

Looking for even more of the best hospitality marketing advice and insights? Be sure to check out my round-up of these “6 Superb Hotel Marketing Insights,” these “6 Totally Brilliant Travel Marketing Posts,” and these “5 Outstanding Posts to Kick-off a Successful Hotel Marketing Week,” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including: