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Tim Peter

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July 24, 2016

5 Fantastic Travel Marketing Insights: Hospitality Marketing Link Digest

July 24, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


5 Fantastic Travel Marketing Insights: Hospitality Marketing Link DigestHey, Big Thinkers! It’s a gorgeous day here in the Garden State. Hope you’re having a fabulous late summer afternoon wherever you are too. As you get ready, why not check out these 5 fantastic travel marketing insights for this week’s Hospitality Marketing Link Digest entry? Enjoy:

  1. Leading off, we rounded-up “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)” for you.
  2. Building from those top posts, one of the more popular items over the last few months took a look at “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.”
  3. This next post explains why “Personalization Starts With a Person” that you’ll really want to review.
  4. You might also want to check out a couple of entries from the Hospitality Marketing Link Digest series, including these “5 Helpful Hospitality Marketing Stories for You” and these “7 Special Hotel Marketing Insights.”
  5. And, finally, this “New Sabre Study Outlines Key Mega-Trends Shaping Travel Marketing.” You’ll definitely want to give it a look.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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July 22, 2016

7-Plus Can’t Miss Mobile Commerce Strategy Posts: E-commerce Link Digest

July 22, 2016 | By | No Comments

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7-Plus Can't Miss Mobile Commerce Strategy Posts: E-commerce Link DigestWell, Big Thinkers, that’s another week in the books. Let’s skip any fancy setup this time around and just get right to these 7-plus can’t miss mobile commerce strategy posts, part of the ongoing E-commerce Link Digest series. Enjoy:

  1. Business Insider takes a look at the “Payments Ecosystem – Data & Business Potential,” which helps underscore “Why I’m Bullish on Mobile Payments and Messaging” and “Why Mobile Payments Will Rule.”
  2. The team here at Thinks rounded-up this set of “13 Excellent E-Commerce and Digital Strategy Insights” from the E-commerce Link Digest series as well as these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)”
  3. A great episode of our Thinks Out Loud podcast reveals “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” for you. That’s clearly useful info, since as Sheryl Pattek of Forrester asks on CMO.com, “CMOs, Your Role Is Evolving — Are You Keeping Up?”
  4. We’re going to stick with CMO.com for a moment, where Giselle Abramovich put together a great collection of “15 Mind-Blowing Stats About Millennials” that will help you connect with that critical segment.
  5. Blair Symes wrote a terrific piece for Chief Marketer that outlines “8 Omni-Channel Marketing Pitfalls to Avoid” and that pairs nicely with this set of “8 Killer Entries About Improving E-commerce Experience.”
  6. Michael Brenner writing at Marketing Insider Group explains why “Personalization Is the Future of Content Marketing.” If you liked that, you might also enjoy this group of “15 Colossal Content Marketing Insights to Kick off Your Week” or this reminder that “Content is Still The King.”
  7. Finally, let’s round out this week’s round-up of 7-plus can’t miss mobile commerce strategy posts with these “12 Powerful Posts Featuring the Top Mobile and E-commerce Trends”

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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July 17, 2016

10 Terrific Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

July 17, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


10 Terrific Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

Hey, Big Thinkers! Hope you’re having an amazing weekend. And hope you won’t mind if I let you enjoy your weekend a little more by skipping any big setup and simply presenting you these 10 terrific travel marketing posts from the past week as the latest entry into the Hospitality Marketing Link Digest series. Enjoy:

  1. Leading off, you’ll want to check out these “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)” as selected by your fellow Thinks readers.
  2. Hotel Marketing breaks down “Airbnb vs. Hotels: New Study Reveals Key Consumer Purchase Drivers.”
  3. Fortune takes a good look at “How Restaurants Use Instagram and OpenTable to Gather Data on Diners,” which is a key step towards delivering more personalized and more effective services to your guests (something we looked at in more detail in “The New Digital Strategy Playbook: Part 1”).
  4. Speaking of Instagram, don’t miss this excellent article that asked, “Is Social a Waste of Time for Hotel Marketers?”
  5. According to Tnooz, “Boxever Says Travel Brands Need to Improve Personalization.” No doubt. If you’re interested in actually accomplishing that, you might want to remember that “Personalization Starts With a Person.”
  6. In case you couldn’t make it to HITEC this year, be sure to watch “This Week in Hospitality HITEC Round-Up and Recap” featuring our own Tim Peter, as well as industry thought leaders, Robert Cole, Loren Gray, and Ed St. Onge.
  7. Hetras provides “11 Digital Marketing Tips to Differentiate Your Hotel” that are worth reviewing.
  8. The fine folks at EyeForTravel ask “Talking Technology: Is This What Hotel Guests Really Want?”
  9. While we’re on the topic of technology, Tnooz uncovers “What CMOs Need to Hear About Chatbots.” And while we’re on that topic, you might want to review Five Reasons Marketers Need to Get Ready for Mobile Messaging as well as listen to hear “Why I’m Bullish on Mobile Payments and Messaging.”
  10. Finally, why not round out this week’s list of 10 terrific travel marketing posts from the past week with these “5 Helpful Hospitality Marketing Stories for You” from the Hospitality Marketing Link Digest series for you. Great stuff to start your week off right.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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July 15, 2016

13 Excellent E-Commerce and Digital Strategy Insights: E-Commerce Link Digest

July 15, 2016 | By | No Comments

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13 excellent e-commerce and digital strategy insights

Howdy, Big Thinkers. I’m just back from a couple days of client meetings in New York City (which, admittedly, is just across the river), but I’m betting you would like to skip the setup and just get right to this round-up of 13 excellent e-commerce and digital strategy insights, this week’s entry into the E-commerce Link Digest series. So that’s what I’ve done for you. Enjoy:

  1. Let’s kick off this week’s list with these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)” from right here on Thinks.
  2. And on our Thinks Out Loud podcast this week, I took a look at “The New Digital Strategy Playbook: Part 1” that’s definitely worth a listen.
  3. Over on Brand Quarterly, Bryan Kramer writes, correctly, that “People Buy Emotions Not Things.” It’s a simple point, but one that’s incredibly important to remember too.
  4. On a related note, and also on Brand Quarterly, Ana Andjelic lays out “Luxury’s Lesson To Brands: Get Your Customer Experience Right.” All I can say is, “yep.”
  5. Marketing Charts shares research that asks “What Does It Take to Get the Customer Experience Right?” On a similar note, we’ve got this set of “8 Killer Entries About Improving E-commerce Experience” for you to review from the E-commerce Link Digest series as well as this Thinks Out Loud episode on “Driving Seamless Experiences in 2016.”
  6. Writing at The Drum, Stephen Lepitak epxlains “How Google Plans on Using VR To Connect People With Memories, Experiences and Places” that’s well worth a read.
  7. Jason Miller has a post over on LinkedIn called “A B2B Marketer Spends a Month with Snapchat” that’s definitely worth a read.
  8. Marketing Charts finds that, for “Traditional TV Viewing, What A Difference 5 Years Makes,” further underscoring “2016’s Top Trends: Make Room For Mobile Video.”
  9. Veronika Bernkammer on the Future of Commerce blog says “When It Comes to Personalization, ‘Dear First Name’ Is Not Good Enough.” Damn straight.
  10. While we’re on the subject of personalization, don’t miss these “9 Must-Read Personalization Insights to Start Your Week Off Right.”
  11. I loved Joshua Nite’s piece on the Top Rank Blog that uncovered “How to Turn Undervalued Content into Content Marketing Gold (The Trick is Repurposing),” especially when you pair it with these
    “15 Colossal Content Marketing Insights to Kick off Your Week.”
  12. It also seems like a good time to remind you that “Content is Still the King.”
  13. Finally, as we close out this week’s recap of 13 excellent e-commerce and digital strategy insights, make sure you give a listen to this podcast episode that outlines “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” when you have a moment. You’ll be glad you did.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 10, 2016

5 Helpful Hospitality Marketing Stories for You: Hospitality Marketing Link Digest

July 10, 2016 | By | No Comments

5 Helpful Hospitality Marketing Stories for You: Hospitality Marketing Link Digest

Hope you’re enjoying a wonderful summer’s weekend, Big Thinkers. Here are a handful of 5 helpful hospitality marketing stories for you to set you up right for next week. Enjoy:

  1. Hotel Marketing explores “Airbnb vs. Hotels: New Study Reveals Key Consumer Purchase Drivers.” You’ll definitely want to check that out, as well as this post that asks “How Safe Are Independent Hotels from Airbnb?”
  2. Hetras collected a set of “11 Digital Marketing Tips to Differentiate Your Hotel” that are worth reviewing.
  3. On a similar note, SiteMinder rounded up “3 Great Examples of Hotels That Are Getting It Right on Social Media Marketing.”
  4. We took a look at why “Personalization Starts With a Person” for you.
  5. And, finally, don’t miss “This Week in Hospitality Digital Marketing’s HITEC Round-Up and Recap” from the other day. Really good stuff there.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

July 8, 2016

11 Outstanding Insights Into the Future of Digital: E-commerce Link Digest

July 8, 2016 | By | No Comments

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11 outstanding insights into the future of digitalHey, Big Thinkers! Hope you’re looking forward to a relaxing and enjoyable summer weekend. As you get ready for your adventures over the next few days, spare a moment to review these 11 outstanding insights into the future of digital from this week’s E-commerce Link Digest. You’ll be glad you did. Enjoy:

  1. You’ve heard me explain before “Why I’m Bullish on Mobile Payments and Messaging.” Well, to underscore that point, CNet reports that “Walmart expands mobile wallet service Walmart Pay to 15 more states” and Hotel Marketing “OpenTable Now Lets LA Diners Put It on Their Tab.” I think I’m going to remain bullish on this trend. How about you?
  2. In case you missed it, you’ll definitely want to check out “A Quick Postcard from the Future of Digital” from a recent Thinks Out Loud podcast episode.
  3. CMO.com explained why “Digital Transformation Is A Mindset, Not A Project” in their CMO’s Notebook series (I recently touched on that topic too).
  4. To help you achieve that digital mindset, PSFK offered up “A Roadmap For Navigating The Disruption Economy” and Brand Quarterly put together this list of “Seven Steps To Accelerate Digital Marketing Transformation” that you’ll definitely want to see.
  5. One key component of every digital transformation remains the need to put your customer front and center, which is what makes it so valuable that Marketing Charts asked, “What Does It Take to Get the Customer Experience Right?”
  6. While we’re on the topic of customer-centricity, American Express recently stated that “Retailers need to get out of customers’ way on mobile.” So true. Or to put it another way, it’s not “mobile first;” it’s “customer first.”
  7. And before we close out this theme, you might want to check out these “Six Ways To Win At Digital Experience” and these “4 Marketing Disciplines Critical to Customer Centricity” from the fine folks over at CMO.com and CMO.com.au, respectively (who, amazingly, I’m pretty sure aren’t the same folks).
  8. Switching gears a tiny bit, Marketing Charts has data that shows “1 in 4 Conversations About Brands Reference Online Content.” Seems legit.
  9. Meanwhile, the Joshua Nite over on TopRank Blog explains “How to Turn Undervalued Content into Content Marketing Gold” (as Joshua says, by the way, “the trick is repurposing”). Such good stuff.
  10. Marketing Charts has data (and, go figure, charts) on “Traditional TV Viewing: What A Difference 5 Years Makes” that underscores this post about “2016’s Top Trends: Make Room For Mobile Video.” Good stuff to get you through the weekend.
  11. And, finally, we’ll close out this week’s list of 11 outstanding insights into the future of digital with this also outstanding collection of “15 Colossal Content Marketing Insights to Kick off Your Week.” And I hope your week to come is a good one, Big Thinkers!

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 3, 2016

7 Special Hotel Marketing Insights: Hospitality Marketing Link Digest

July 3, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


7 Special Hotel Marketing Insights: Hospitality Marketing Link DigestHope you’re having a restful holiday weekend, Big Thinkers. While you’re enjoying your fun, why not take a few minutes to review these 7 special hotel marketing insights too? Enjoy:

  1. Luxury Daily brilliantly explains why “Boutique Hotels Offer Appealing Middle-Ground for Frequent Airbnb Travelers,” which is a great follow up to this piece that asked “How Safe Are Independent Hotels from Airbnb?”
  2. On a similar, but more cautionary note, Tnooz looks at disruption in more detail, reporting “Hotels Warned over Startups That Will Peel Away Their Dominance.”
  3. Leonardo’s blog offers this series of “Strategies to Stand Out During the Travel Shopping Journey” that you might want to take a look at when you have a moment.
  4. We collected a great set of “6 Super Summer Hotel Marketing and Distribution Tips” for you as well.
  5. SiteMinder highlights “Social Media Marketing: 3 Great Examples of Hotels Getting It Right.”
  6. Given the importance of personalization these days, you’ll probably want to review this post that shows why “Personalization Starts With a Person.”
  7. And, finally, you won’t want to miss these “6 Spectacular Hospitality Marketing Insights: The Top Travel Marketing Posts of May, 2016.” A great way to close out this look at 7 special hotel marketing insights.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

July 1, 2016

12 Powerful Posts Featuring the Top Mobile and E-commerce Trends: E-commerce Link Digest

July 1, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


12 powerful posts featuring the top mobile and e-commerce trends: Woman shopping on mobile phone

Hey, Big Thinkers! I trust that you’ve had an amazing week and can’t wait to kick-off the long holiday weekend in style. When you find a free minute, don’t forget to check out these 12 powerful posts featuring the top mobile and e-commerce trends too. Enjoy:

  1. A recent episode of our Thinks Out Loud podcast looked at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” that will make a fine listening experience over the long holiday weekend.
  2. eMarketer has data showing “US Marketers Plan to Invest More in Loyalty Programs by 2017,” which seems like a really good idea.
  3. Computerworld highlighted how “Google revs its A.I. engines” a topic we’ve touched upon recently as well.
  4. In fact, we also provided “A Quick Postcard from the Future of Digital” in a Thinks Out Loud episode from a few weeks back that you might want to check out.
  5. CMO.com offered up this “CMO’s Notebook: Digital Transformation Is A Mindset, Not A Project” that I couldn’t agree with more if I tried.
  6. Mobile Marketer reported that “Mobile World Congress headed for US, reflecting growth of mega events.”
  7. The Future of Commerce blog had a fantastic piece called, “Dear Grocer: Meet my teenage son, and the the digital natives just like him” that highlights the challenges faced by a number of industries as customers change over time.
  8. Brand Quarterly offered this outstanding look at “Driving Demand: Seven Steps To Accelerate Digital Marketing Transformation.”
  9. eMarketer unveiled research that shows “Sales Enablement Plays a Key Role in Growing the Pipeline,” yet another way digital impacts the overall customer journey.
  10. According to Luxury Daily, a recent presentation from American Express recommended that “Retailers need to get out of customers’ way on mobile.” So, so true.
  11. While we’re talking about improving the customer experience, another CMO.com article outlined “Six Ways To Win At Digital Experience,” which is both great advice and a great way to round-out this topic.
  12. Finally, let’s finish off this week’s round-up at 12 powerful posts featuring the top mobile and e-commerce trends with this look at “Why Content Marketing Matters” from Thinks Out Loud and this great collection of “15 Colossal Content Marketing Insights to Kick off Your Week.”

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

June 26, 2016

6 Super Summer Hotel Marketing and Distribution Tips: Hospitality Marketing Link Digest

June 26, 2016 | By | No Comments

Super Summer Hotel Marketing and Distribution Tips: Hospitality Marketing Link DigestWant to drive more direct bookings to your hotel? Click here to learn more


Hey, Big Thinkers! Hope you’re enjoying a spectacular summer day out there, so I won’t make you wade through a huge setup this week. But make sure you check out this round-up of 6 super summer hotel marketing and distribution tips from the past week. Enjoy:

  1. TTG Media said that “OTAs outperform market thanks to mobile,” which is almost certainly true. Note that in a recent article on Retail Customer Experience, Priceline Group claimed, “We Are a Platform for Experience.” And that focus on customer experience — guest experience — provides OTA’s a significant edge in the marketplace.
  2. Of course, just because the OTA”s have an edge doesn’t mean you’re in big trouble. For instance, these “6 Key Hotel E-commerce Tips: A Cheat Sheet to Drive Direct Business” will help point you in the right direction. You’ll also want to review this post that asks “Is Social a Waste of Time for Hotel Marketers?” The short answer is “no,” but be sure to read the whole thing to see why… and what you should do about it.
  3. While we’re on the topic of OTA’s, by the way, you might also want to review this pair of posts about “OTA’s vs. Chain Brands: Expedia Comes Out Swinging” and “Are Hotel Brands Doomed?” Good stuff.
  4. Buying Business Travel looked at “How Personalization Is Affecting Business Travel.” This is a topic near and dear to my heart, given that we’ve looked at “Why Hotel Marketing Depends on Personalization” and the fact that “Personalization Starts With a Person” in the recent past. Be sure to check out all of the articles to see why this trend will play an increasingly important role in your hotel marketing over the next year.
  5. Another great post you won’t want to miss this week is this look at the “Four Key Elements of Modern Hospitality Marketing.”
  6. Finally, Tnooz wrote this post, “Listen up, Grandad, messaging is the new talking” that, among other things, helps illustrate “Why I’m Bullish on Mobile Payments and Messaging.” Good reading to get your week off on the right foot.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

June 24, 2016

11 Exceptional E-commerce Posts from the Past Week: E-commerce Link Digest

June 24, 2016 | By | No Comments

11 exceptional e-commerce posts from the past week

Just got back from New Orleans last night Big Thinkers, so I hope you won’t mind if we skip the setup and just jump straight into these 11 exceptional e-commerce posts from the past week that we’ve pulled together for you. Enjoy:

  1. Leading off, ComputerWorld reports that “Google revs its A.I. engines.” We also put together this collection featuring “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” that you’ll definitely want to check out.
  2. We’ve got a ton of great content marketing tips for you this week, Big Thinkers. For starters, CMO.com offers “These 5 Charts That Show The State Of Content Marketing Today,” while eMarketer has data that shows “Social Media Engagement, Content Marketing Prove Key in Canada.” Somehow I suspect that ain’t just true in Canada.
  3. Marketing Profs provides this look at “B2B vs. B2C Content Marketing: Stuff You Need to Know” that’s really cool. And Marketing Charts unveils data that says “B2B Content Marketers See Bigger Role Coming For Social and Video.” Pretty useful stuff.
  4. We recently rounded-up these “11 Data-Driven Marketing Insights” and “9 Must-Read Personalization Insights to Start Your Week Off Right” that you won’t want to miss.
  5. Of course, you need quality data to make both your personalization and overall data-driven marketing efforts work. CMO.com spoke with Naomi Le Get who says, “Accuracy is Needed For Data-Driven Marketing To Work,” while a study outlined by Marketing Charts shows that “2 in 3 US Execs Say Inaccurate Data Harms Customer Trust.” Sounds about right to me.
  6. Business2Community wrote “Here’s What Mary Meeker’s Annual Report On Internet Trends Means For The E-commerce Industry” while we got more granular and looked at “What Mary Meeker’s 2016 Internet Trends Report Really Means for Your Business” in an episode of our Thinks Out Loud e-commerce and digital strategy podcast the other day.
  7. Speaking of e-commerce, Marketing Charts put together this data, “Consumers Rank Their Most Important Features of A Great E-Commerce Site,” that you’ll want to review.
  8. eMarketer recently took a look at “How to Make Multichannel Marketing Work”
  9. Forbes answered a fairly important question the other day when they asked “Does Your Business Really Need A Mobile App?” Short answer: “No.”
  10. A post from here on Thinks collected “10 Must-See Marketing Posts from the Past Week” and these “13 Near-Perfect Posts Featuring Future Marketing Trends” for you.
  11. And finally, we’ll round out this set of 11 exceptional e-commerce posts from the past week for you with a survey from Marketing Charts that asked, “As Marketing Complexity Rises, Where Are Marketers’ Biggest Digital Gaps?” As it happens, I took a shot at answering that question this past week on Thinks Out Loud with “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide.” Great stuff all around.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: