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Tim Peter

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January 22, 2017

6 Quick Must-Read Hospitality Marketing Posts: Hospitality Marketing Link Digest

January 22, 2017 | By | No Comments

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6 Quick Must-Read Hospitality Marketing Posts: Hospitality Marketing Link Digest

Howdy, Big Thinkers! We’re skipping the setup this week and just getting you right to these 6 quick must-read hospitality marketing posts from the past couple of weeks. Enjoy:

  1. Let’s start off with these “8 Outstanding Lessons from the 2016 HSMAI Digital Marketing Strategy Conference” as you gear up for this year’s edition.
  2. You might also want to review this post that asks, “What Business Is Airbnb In? Hotels? Or Hospitality?” Even more importantly, you might want to think about the answer to that question for your business, too.
  3. These questions matter, because, as TrustYou notes, “2017 Will Be The Year of the Hotel Guest.” I’d argue that that’s true most years. But it doesn’t change how much control guests now have of the overall journey in ways that simply weren’t as evident just a few years ago.
  4. The Hospitality Marketing Link Digest series took a look at “6 Sensational Hospitality Digital Marketing Insights” a couple weeks ago that you simply can’t miss.
  5. Similarly, we rounded-up these “5 Fast Travel Marketing Posts from the Past Week” a few weeks back that remain as relevant today.
  6. And, finally, you must review these “8 Posts Highlighting the Growth of Mobile in Travel Marketing” when you have a moment. You’ll be glad you did.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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January 15, 2017

8 Posts Highlighting the Growth of Mobile in Travel Marketing: Hospitality Marketing Link Digest

January 15, 2017 | By | No Comments

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8 Posts Highlighting the Growth of Mobile in Travel Marketing: Hospitality Marketing Link Digest

Hey, Big Thinkers! Just got back from a big trip, so I’m going to skip the big setup and just get you right into these 8 posts highlighting the growth of mobile in travel marketing to kick off your week in style. Enjoy:

  1. Leading off, a new Phocuswright research report says that “Mobile Fuels Online Dominance in Europe.” The most impressive stat suggests that 2016 will be the last year that guests made more desktop bookings than mobile bookings. And that’s a really big deal.
  2. On a highly-related note, there’s an Expedia report that says “Mobile Travel Booking is Expected to Keep Rising,” as reported by Duetto. So that big deal is just getting bigger.
  3. Now I’ve been talking about the importance of mobile booking for a really, really long time, but the shift to mobile has taken on increased urgency now that Google will be separating mobile content into a mobile-only index later this year. Fortunately, Search Engine Land has a pretty great checklist to hep you get ready for that.
  4. A post here on the blog from last year took a look at what you can do if you’re not seeing mobile bookings for your hotel, by the way.
  5. While we’re on the topic of mobile, we need to talk a bit more about this “Warning: OTA’s Want to Own Your Guest Every Step of the Way” from last year. According to Mobile Commerce Daily, “Hotels.com Has Introduced New Mobile Concierge” that positions them even deeper into the value chain. Seems that warning is taking on some new urgency of its own.
  6. If you needs some help addressing the challenge posed by OTA’s, you might want to check out these tips on “How the Best Hotels Own the Guest” to grow your business this year.
  7. Content plays a crucial role in helping you own your guest’s experience every step of the way, which is just one reason that, “For Travel Marketers, Content is Still King.”
  8. Alright, Big Thinkers, how about we round-out this week’s list of 8 posts highlighting the growth of mobile in travel marketing with these “10 Great Hotel Direct and OTA Distribution Posts,” this collection of “5 Fast Travel Distribution and Digital Marketing Insights,” and these “6 Sensational Hospitality Digital Marketing Insights” all from the Hospitality Marketing Link Digest series for you.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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January 14, 2017

9 Nifty E-commerce and Digital Strategy Notes for the New Year: E-commerce Link Digest

January 14, 2017 | By | No Comments

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9 Nifty E-commerce and Digital Strategy Notes for the New Year: E-commerce Link Digest

Hey, Big Thinkers! Don’t want to take too much time setting things up today, so instead let’s get right to this list of 9 nifty e-commerce and digital strategy notes for the New Year. Enjoy:

  1. Leading off, Fortune reports that this was a “Record-Setting Holiday for Retail: Online Sales Surge to $91.7 Billion,” which, y’know, is a lot.
  2. While we’re talking about e-commerce — though, to be fair, that’s kind of our thing around here — we went ahead and rounded-up this collection of “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” as part of the ongoing E-commerce Link Digest series.
  3. On the content marketing front — see what I did there? — Brand Quarterly explains that “Content Is King… As Long As The Kingdom Is Interested!”
  4. So, speaking of content, check out “Trends for 2017: What Your Content Marketing Strategy Looks Like” from Thinks Out Loud, our weekly e-commerce and digital strategy podcast.
  5. Business Insider put together a list of “The Best and Worst Social Networks, According to a College Student” that’s really cool.
  6. Our own Tim Peter has a post over at Biznology that lists a great set of “New Year’s Resolutions for Digital Marketers” you’ll definitely want to check out.
  7. And while we’re on that topic, you’ll also want to check out this post that asks, and answers, “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
  8. You also won’t want to miss another episode of Thinks Out Loud that looks at “3 Trends Driving Your 2017 Digital Strategy.”
  9. And, finally, be sure to check out these “8 Digital Marketing Insights to Kick-Off 2017 the Right Way,” also from the the E-commerce Link Digest series. It seems like a great way to round out the week, and this list of 9 nifty e-commerce and digital strategy notes for the New Year too, don’t you think?

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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January 8, 2017

6 Sensational Hospitality Digital Marketing Insights: Hospitality Marketing Link Digest

January 8, 2017 | By | No Comments

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6 Sensational Hospitality Digital Marketing Insights: Hospitality Marketing Link Digest

Howdy, Big Thinkers! And Happy New Year! No big setup this week, just 6 sensational hospitality digital marketing insights to kick off your week — and your year — in style. Enjoy:

  1. MediaPost offers up a great look at “Technology Bringing True Efficiency To Travel Marketing” in the coming year that you’ll want to read when you have a moment.
  2. While they’re from a few months back, these “10 Great Hotel Direct and OTA Distribution Posts” picked up a lot of traction on Twitter over the last few weeks. Take a look and see why they matter to you too.
  3. The folks involved in building Booking.com decided to share some fantastic insights into exactly what makes the site work so well in this “Design Critique — The Booking Way.”
  4. What’s most interesting about that design critique? Well, Booking.com parent “Priceline’s CEO Darren Huston Explained Why Driving Brand Value Matters” a few years ago. As the design critique illustrates, Booking continually focuses on providing the best guest experience. And that’s a solid lesson for us all, isn’t it?
  5. These “5 Fast Travel Distribution and Digital Marketing Insights” from the Hospitality Marketing Link Digest series got a lot of attention over the holidays. Give ’em a look to see why.
  6. And, finally, you’ll want to check out these “6 Travel Marketing Posts Highlighting 2017 Trends” as you dive into the year ahead.

Hope you have a great week ahead, Big Thinkers. And a fantastic year, too!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

January 6, 2017

8 Digital Marketing Insights to Kick-Off 2017 the Right Way: E-commerce Link Digest

January 6, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


8 Digital Marketing Insights to Kick-Off 2017 the Right Way: E-commerce Link Digest

Howdy, Big Thinkers! We’re going to skip the setup this week and get you straight into these 8 digital marketing insights to kick-off 2017 the right way. Enjoy:

  1. Retail Prophet kicks things off with “The Future of Retail: A New Year’s Revolution.” Get it? “Revolution” instead of “resolution?” Those clever kids. But believe me, it’s well worth your time.
  2. Speaking of revolutions, Business Insider reports that a giant wave of store closures is about to hit the US, at least in part due to the rise of digital. That’s a big deal. We’ve asked “Will E-commerce Kill Retail?” in the past and still think the answer’s “No.” But retail undoubtedly is going through some tough times as it transitions to helping customers throughout their journey. Expect to see more along these lines in the coming months.
  3. On a highly-related note, a recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, claims “Amazon Go Shows How E-commerce Will Work in the Future.” Give it a listen for yourself and see if you agree.
  4. While we’re dealing with disruption, The Guardian says the world’s largest hedge fund will replace managers with artificial intelligence. That’s a huge shift and well-worth watching to see how this will affect your business over time.
  5. In happier news, Ben Thompson over at Stratechery took a look at “The State of Technology at the End of 2016” that you’ll definitely want to check out.
  6. In further year-end info, we also rounded up a great collection of posts that ask (and answer) the critical question, “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
  7. We also looked at “Trends for 2017: What Your Content Marketing Strategy Looks Like” that you’ll want to check out.
  8. And finally, don’t miss this “Quick Postcard from the Future of Digital” for even further insights into what’s driving digital in 2017… and beyond.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

December 16, 2016

8 Posts Exploring Amazon Go and the Future of Digital Marketing: E-commerce Link Digest

December 16, 2016 | By | No Comments

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8 Posts Exploring Amazon Go and the Future of Digital Marketing: E-commerce Link Digest

Howdy, Big Thinkers! We’re going to skip the setup this week and get you straight into these 8 great posts exploring Amazon Go and the future of digital marketing. Enjoy:

  1. We’ve got a whole bunch of links about Amazon and the shifting, AI-driven economy this week. To start off, Reuters provides more details about Amazon Go, its line-free grocery store in challenge to supermarkets.
  2. We said that “Amazon Go Shows How E-commerce Will Work in the Future” on a recent episode of Thinks Out Loud
    , our e-commerce and digital strategy podcast.
  3. Read/Write asks, “Is Amazon Go a sign of the downfall of a retail workforce?” while the Guardian goes a step further, claiming that Amazon Go means more than just job losses, it will restructure the economy. Eh… maybe. But I’m not 100% convinced for reasons I’ll dive into in a couple of weeks… and just a couple links below this one.
  4. Meanwhile, Business Insider reports that Amazon is building an ‘Uber for trucking’ app, which could signal a whole new level of disruption.
  5. On the flipside, Bloomberg says that “Robots Aren’t Coming for Your Job, They’re Here Now.” That seems right to me and represents one reason I’m… well, maybe not bullish, but not entirely bearish either on this whole topic.
  6. Shifting gears, Information Age presented 8 predictions for digital marketing in 2017 that you’ll want to check out.
  7. We followed that up with a great post that asked, “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers” for you.
  8. And, finally, let’s close out this week’s set of 8 posts exploring Amazon Go and the future of digital marketing for you with “A Quick Postcard from the Future of Digital,” also from Thinks Out Loud.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

December 11, 2016

5 Fast Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

December 11, 2016 | By | No Comments

5 Fast Travel Marketing Posts from the Past Week: Hospitality Marketing Link DigestLooking to drive results for your business? Click here to learn more.


Howdy, Big Thinkers! No clever setup this week, I’m afraid. Instead, we’ve just got 5 fast travel marketing posts from the past week to kick off your week in style. Enjoy:

  1. Leading us off, Leonardo outlines “Major Changes From Google in 2016 That Impact Hotel Marketing” that you won’t want to miss.
  2. Speaking of search, Skift has a great article that says “Expedia Turns to Amazon Alexa for Its First Attempt at Voice Search.” Speaking. Search. As the Skift article suggests, you might want to get used to those two words working together in the next year.
  3. The team here at Thinks rounded-up “6 Significant Travel Marketing Posts You Might Have Missed” for you as part of our ongoing Hospitality Marketing Link Digest.
  4. According to AdWeek, “Airbnb’s CMO Wants to Redefine Experiential Marketing With the Company’s New Offering.” As Tim noted in the podcast this week, Amazon’s made a big leap into combining mobile, payments, and machine learning. Expect others — like Airbnb, for instance, but also Expedia, Priceline and Google — to do the same over the coming months.
  5. Finally, we’ll wrap up this collection of 5 fast travel marketing posts from the past week with another great set of “6 Travel Marketing Posts Highlighting 2017 Trends” for you.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

December 4, 2016

6 Travel Marketing Posts Highlighting 2017 Trends: Hospitality Marketing Link Digest

December 4, 2016 | By | No Comments

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6 travel marketing posts highlighting 2017 trends

Hey, Big Thinkers! Welcome to December and to another amazing week ahead as we work our way to the end of the year. To get your week going in a great direction, don’t miss these 6 travel marketing posts highlighting 2017 trends for you. Enjoy:

  1. Leading off, Eddie McGraw at Brand Quarterly takes a look at “How Hospitality And Travel Brands Can Top Review Charts.” Given that we think managing your hotel’s reputation online represents “The Single Most Effective Way to Improve Your Brand’s Digital Marketing,” you’d be right in guessing we think that’s a critically important post for the past week.
  2. Smart Insights lays out its list of “2017 Travel Marketing Trends” that you’ll definitely want to review. You should also take a look at our “2016 Key Travel Marketing Trends Presentation” and our “Digital Marketing Directions 2016: Key Trends Driving Your Hotel Marketing Next Year” for added insight.
  3. One other key trend you’re going to want to watch? Well, “For Travel Marketers, Content is Still King.”
  4. TodayOnline says that “Airbnb Is out to Be the Wechat of Travel Where You Can Do Everything With One App.” That’s really worth paying attention to. You’ll also want to check out our past coverage of Airbnb, including these posts that ask, “What Business Is Airbnb In? Hotels? Or Hospitality?”; “How Safe Are Independent Hotels from Airbnb?” and “Are Hotel Brands Doomed?” Good stuff all around.
  5. For one last trend in this week’s post, Tnooz reports on “Priceline Group’s Prediction of the Rise of Travel Besties: Smart Tech That Understands Traveller Needs.” That’s probably right.
  6. And, finally, we’ll round out this list of 6 travel marketing posts highlighting 2017 trends with these “6 Significant Travel Marketing Posts You Might Have Missed” and this set of “10 Great Hotel Direct and OTA Distribution Posts” to help you through the coming week.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

December 2, 2016

6 Quick Mobile Commerce Insights: E-commerce Link Digest

December 2, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


6 Quick Mobile Commerce Insights: E-commerce Link Digest

Hey, Big Thinkers! No big setup today. Just 6 quick mobile commerce insights from the past week for you instead. Enjoy:

  1. Channel Advisor called “Thanksgiving Day: The Mobile Tipping Point,” which sounds right to me.
  2. On a highly-related note, VentureBeat reported that Nearly 1/3 of Thanksgiving and Black Friday shopping was done on mobile, according to PayPal. Sounds pretty much like a tipping point to me.
  3. Meanwhile, Mobile Commerce Daily called The Black Friday opportunity for e-commerce, which conceptually I agree with. The only thing I’d add is that, now, isn’t every day the real opportunity for e-commerce?
  4. Building on that, don’t miss this recently updated post that asks, “Will E-commerce Kill Retail?”
  5. Want one last mobile commerce insight? Marketing Charts has data that shows “Mobile to Overtake Desktops in Global E-Commerce Traffic Share.” So, that’s something, huh?
  6. You might also want to review these “8 Exceptional Insights Into the Future of Mobile Commerce and Content Marketing” and, lastly, to close out these 6 quick mobile commerce insights from the past week, remember that to get the greatest value out of your efforts ‘It’s Not “Mobile First.” It’s “Customer First.”‘

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

November 27, 2016

8 Must-See Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

November 27, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


8 Must-See Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

Howdy, Big Thinkers! Hope you’ve had a terrific Thanksgiving holiday here in the States (and a great week no matter where you are). To help you get back in the groove and start your week off right, here are 8 must-see travel marketing posts from the past week for you. Enjoy:

  1. Tnooz talks to “Dara Khosrowshahi, Expedia’s CEO, About the Company’s Long-Term Strategy”. Definitely worth your time to check out.
  2. Speaking of Expedia, don’t forget that we’ve entered a new era of “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.”
  3. It’s not all good news for Expedia, by the way. In an interview with Google Travel managing director Rob Torres, Ashley Stewart of the Puget Sound Business Journal highlights “What Google Travel Has That Expedia Doesn’t.”
  4. Skift builds on that concept, noting that “Google Making Gains in Hotel Advertising, Updates Website for Hoteliers.”
  5. Shifting gears to the content marketing side of the house, Hotel Marketing reports that “Booking.com Launches a New Content API” to make it easier for hotels to push their content to the travel booking giant — and maybe hold Google at bay a little longer.
  6. Skift recently rounded-up a great set of research for “Cracking the Travel Booking Code” — meaning improving your bookings — that you won’t want to miss.
  7. And, we’ve done something similar, with this set of “6 Key Mobile Posts for Hotel Marketers,” these “6 Significant Travel Marketing Posts You Might Have Missed,” and this collection of “5 Amazing Travel Marketing Insights from the Past Week” all from the Hospitality Marketing Link Digest series.
  8. Finally, let’s close out this list of 8 must-see travel marketing posts from the past week with this amazing video from Skift, “What We Can All Learn From The Modern Supertraveler,” that you can watch right here:

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including: