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Tim Peter

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January 11, 2013

E-commerce Still Has Lots of Room to Grow (Small Business E-commerce Link Digest)

January 11, 2013 | By | 3 Comments

Shopping cart image smallDespite being around for almost twenty years (!), e-commerce has lots of life left in it, with tons of room to grow. Here are a bunch of examples that illustrate how and why:

And don’t forget, there’s still time to register for my Biznology webinar: “It’s all E-commerce: How the Social, Local, Mobile Web Affects Sales Online and Offline”.

Have a great weekend, Big Thinkers. We’ll see you back here next week.


If you can help those dealing with the after-effects of Hurricane Sandy, please visit the American Red Cross.

Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Tim Peter

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January 4, 2013

Google, Mobile and More (Small Business E-commerce Digest)

January 4, 2013 | By | One Comment

App use on iphoneLots going on in the world these past couple of weeks. Google dodging antitrust charges, getting ready for 2013, mobile madness create lots to learn. Let’s dive right in, shall we?

Have a great weekend, Big Thinkers. I’ll catch you back here on Monday.


If you can help those dealing with the after-effects of Hurricane Sandy, please visit the American Red Cross.

Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Tim Peter

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December 14, 2012

9 "Trends for 2013" stories worth reading

December 14, 2012 | By | One Comment

Counting down to 2013Earlier this week, I listed my top 3 trends of 2013 and continued the discussion on yesterday’s podcast. So, as we start to wind down 2012 and look towards 2013, here are a number of trend/roundup articles worth reading:

  1. Econsultancy has an info graphic showing social commerce best practices.
  2. Econsultancy also highlights website owners’ biggest concern: 63% of website owners say improving conversions is the biggest challenge.
  3. Marketing Profs explains that email, social, and mobile are marketers’ 2013 budget priorities. I think they’re right.
  4. Mashable outlines the 5 hot advertising trends of 2012.
  5. It’s no secret that the web is everywhere now. In fact, Buzzfeed claims 2012 is the year the desktop app died.
  6. Amanda King at Outspoken Media offers “The New SEO Glossary: Say Goodbye to Link Condoms & Juice.”
  7. Dr. Pete at SEOmoz offers his top 1 SEO tips for 2013 (not a typo; just 1). I love this one.
  8. Celina Conner at Ragan shares what to expect from Google in 2013.
  9. Want a trend? Here’s one: A number of companies have started backing away Facebook. Want reasons? Well, Buzzfeed explains why one newspaper is backing away from Facebook

Have a great weekend, Big Thinkers. We’ll see you back here next week.


If you can help those dealing with the after-effects of Hurricane Sandy, please visit the American Red Cross.

Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Tim Peter

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December 7, 2012

2013 trends: It's all e-commerce (Small Business E-commerce Link Digest)

December 7, 2012 | By | No Comments

Mult-channel e-commerce solutionsIt’s no secret that I think we’re already in the age of “It’s All E-commerce” (documented, among other places, here and here). But this trend seems to be exploding as we move into 2013. Here are examples of what that means:

Have a great weekend, Big Thinkers. See you next week.


If you can help those dealing with the after-effects of Hurricane Sandy, please visit the American Red Cross.

Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

Tim Peter

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November 30, 2012

Where are social and mobile heading? 8 things to know (Small Business E-commerce Link Digest)

November 30, 2012 | By | No Comments

social and mobile mergeAll week I’ve looked at the intersection of social and mobile, first asking whether “Cyber Monday” will give way to “Mobile Monday” and offering some tips to help you prepare. Then I took a look at why mobile first matters next year. In the interest of balance, I examined the argument against “mobile first” (and why it’s wrong) and this week’s podcast asked “Is Social Media a Waste of Time?”.

As you might imagine, I’m not the only one asking these questions. Here’s a great list of additional points of view on where social and mobile are heading in 2013:

  1. Soshable explains why quality trumps quantity at nearly every level on social media.
  2. Social Sinergy looks at social media trends for 2013
  3. High-Touch Communications explores how businesses are getting in on Instagram.
  4. Brafton looks at why social content is better than ads for mobile marketing
  5. My new weekly Tuesday Travel Roundup on the TravelStuff blog talks about the increased importance of social and mobile in online travel
  6. Underscoring the growth of mobile, The Wall Street Journal reports ComScore will include mobile traffic in new measurement.
  7. Huffington Post has a list of 100 fascinating social media statistics and figures from 2012
  8. And the Socially Aware blog has a great info graphic detailing how much time consumers spend with social media (included below in an incredibly long scroll).

Have a great weekend, Big Thinkers. See you back here next week.

The Growing Impact of Social Media


If you can help those dealing with the after-effects of Hurricane Sandy, please visit the American Red Cross.

Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

Tim Peter

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November 16, 2012

SoLoMo in Practice (Small Business E-commerce Link Digest)

November 16, 2012 | By | No Comments

Social media marketing smallSoLoMo (the social, mobile, local web) or SoLoMoPho (same thing, only putting more emphasis on photos), exists. In force. I hate the term. It’s really kind of silly. I prefer to call it the Transparent Web (so common, it’s always around you, but not in the way) and did a whole presentation on its meaning for a trade group a few days back.

Here’s this week’s evidence of what’s happening with it, whether you call it SoLoMo, SoLoMoPho or the Transparent Web and who’s getting the most value from it:

Have a great weekend, Big Thinkers. See you back here next week.


If you can help those dealing with the after-effects of Hurricane Sandy, please visit the American Red Cross.

Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Tim Peter

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October 19, 2012

A Social, Local Roundup (Small Business E-commerce Link Digest)

October 19, 2012 | By | No Comments

Social, local marketing roundupWell, Google’s had a crappy week, huh?

Their quarterly earnings were released early due to “human error,” (surprising all of us who’d come to believe Google didn’t allow errors — or humans, for that matter). Plus, those earnings weren’t so hot, at least by Wall Street’s standards (they’d be astonishing for many other companies).

Meanwhile, France is looking at legislation Google says threatens their very existence.

Oh and Reuters reports the FTC is close to hitting Google with an antitrust suit.

Now, I’ve been following Google’s antitrust woes over the last few years in posts like “What every small business needs to know about Google’s antitrust investigation,” “Should Google’s antitrust woes worry you?
What Google vs. FairSearch.org and the US Senate Means to You” and “Google, ITA and the coming antitrust war,” so I’m not too surprised by this.

So, just for fun, let’s pretend there’s a world without Google and see what else you can do to grow your business without ‘em:

Have a great weekend, Big Thinkers. We’ll see you back here next week.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Tim Peter

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October 12, 2012

10 Social, Search and Mobile Tips to Know This Week (Small Business E-Commerce Link Digest)

October 12, 2012 | By | No Comments

Social, search and mobile links I liked this weekLoads and loads and loads of social, local, mobile links this week worth checking out. So, as I often do, I’m going to skip the setup and get straight to the links:

  1. First up, Techcrunch reports on a Forrester study showing 66% of employees use 2 or more devices at work, 12% use tablets. Mobile isn’t a coming thing any longer. It’s here.
  2. I mentioned this in yesterday’s podcast, but it’s a clear sign of the growth of mobile when Google revamps its homepage for mobile phones.
  3. Speaking of search, Search Engine Land says that Yahoo’s search share continues its downward slide. I’m not sure that’s news, sadly. Your website’s stats probably tell you the same thing.
  4. Search Engine Watch details a new study that claims 53% of organic search clicks go to first link. Not terribly surprising and a great reminder of why you want to both improve your search engine ranking and find additional traffic sources, such as social.
  5. Speaking of social, here’s a great example of how social leads to Big Data. LinkedIn has a blog post that reveals insights into U.S. talent pools based on their use of the professional networking site. Cool stuff.
  6. And if you want to see examples of social commerce in action, Business Insider looks at brands testing Facebook’s ‘want’ button
  7. Long-time e-commerce players are learning lessons from the social world, too. For example, EBay has updated its site to be more personal, Pinterest-like
  8. Continuing on the social scene, I read a great piece yesterday that argues why Instagram will be the next big social media platform. For what it’s worth, I agree. In particular, note Jeremy Floyd’s comment, which notes, “What stands out to me about Instagram is that the bar for creators is so low. Your data may reveal this, but it seems that the disparity between creators and consumers is lower on Instagram than other networks.”
  9. Of course even on sites like Instagram creating content isn’t always the easiest thing. HubSpot looks at how to keep your marketing engine chugging with community-generated content
  10. And, wrapping up this week, I’ve often said that email is the “forgotten social network.” Search Engine Watch agrees, explaining why email marketing shouldn’t be an ugly stepchild. Good read.

Have a great weekend, Big Thinkers. Look forward to seeing you back here next week.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

Tim Peter

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October 5, 2012

Who Needs Content Marketing? You Do (Small Business Link Digest)

October 5, 2012 | By | No Comments

Content marketing and social successLots of great content marketing tips and tools this past week, Big Thinkers. Let’s get right to it:

Have a great weekend everyone. See you back here next week.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Tim Peter

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September 28, 2012

Social Success? 9+ Tips to Think About This Week (Small Business E-commerce Link Digest – September 28, 2012)

September 28, 2012 | By | No Comments

Social marketing success tipsIt’s been a huge week on the social, local, mobile web. What, you think the NFL referees are the only big story this week? Seriously, there’s lots to talk about, so let’s dive right in:

  1. Leading off, Business Insider has a good look at the ROI of social media for direct sales.
  2. On a related note, MediaPost shows how social media leads to email and search conversion.
  3. Of course, not everyone’s a fan. The Wall Street Journal talks about CEOs on Twitter and how fear makes some executives leery of social media.
  4. What’s to fear? Well, Techcrunch reports Facebook is deleting lots of fake accounts, leading many Fan pages to lose followers.
  5. Privacy is another challenge on Facebook. But I argued earlier this week that Facebook’s supposed privacy problem may not be this big a deal (this time).
  6. Chris Abraham has a great post on Biznology explaining how business tweeting is a life-sentence.
  7. Alexis Madrigal at The Atlantic details Urban Outfitter’s recent switch to iPads and asks whether this is the end of the cash register?
  8. Speaking of Apple, CEO Tim Cook has issued an apology for its disastrous Maps app. Thinks looked at the what you can learn from Apple’s Maps mess earlier this week and also dug into the issue in more detail during this week’s podcast.
  9. Mashable is reporting that Instagram now has more daily active users on mobile than Twitter.

And I’d like to welcome back the regular NFL refs. It’ll be fun to boo the real officials, instead of the replacements, for a change. Hope your weekend rocks, Big Thinkers! And I’ll see you back here next week with more social, local, mobile marketing goodness.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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