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Tim Peter

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May 29, 2016

The 8 Most-Shared Travel Marketing Posts: Hospitality Marketing Link Digest

May 29, 2016 | By | No Comments

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The 8 Most-Shared Travel Marketing Posts: Hospitality Marketing Link Digest

As with the E-commerce Link Digest this past week, Big Thinkers, we’ve rounded up the 8 most-shared travel marketing posts from the past few years here on Thinks for you this holiday weekend. Enjoy:

  • By far, the most shared travel marketing post on Thinks is this look at “Expedia’s Accelerator Program: A Wolf in Wolf’s Clothing.”
  • Your fellow Big Thinkers also really liked this exploration of the “Four Key Elements of Modern Hospitality Marketing” from just a couple months ago.
  • A couple of popular entries from the Hospitality Marketing Link Digest included these “5 Fantastic Insights Into 2016 Travel Marketing Trends” and this set of “5 Insightful Travel Marketing Messages.”
  • A post from a few years back uncovered “The Single Most Effective Way to Improve Your Brand’s Digital Marketing” and has become even more relevant to hospitality marketing ever since.
  • Many of your fellow Thinks readers have shared these “5 Key Facts About Mobile, Millennials, and Hotel Marketing” with their colleagues and connections.
  • This collection of “6 Key Hotel E-commerce Tips: A Cheat Sheet to Drive Direct Business” has become even more popular lately, especially in the current world where “OTA’s vs. Chain Brands: Expedia Comes Out Swinging” in the new normal. Great stuff all around.
  • A recent post asked “Where Are All the Mobile Bookings?” And it appears the readers here on Thinks are interested in finding the answer for their hotels too.
  • Finally, you won’t want to miss this post that looks at “Why Hotel Marketing Depends on Personalization.”
  • If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

    Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

    Tim Peter

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    May 27, 2016

    Your Holiday Reading List: The Top 7 Shared Posts on Thinks (E-commerce Link Digest)

    May 27, 2016 | By | No Comments

    Your Holiday Reading List: The Top 7 Shared Posts on Thinks

    Hey, Big Thinkers. We’re about to head into the long holiday weekend here in the States. As such, it’s going to be a bit quieter here at Thinks Central than usual. In case you run out of things to do, why not take a moment to review these top 7 shared posts on Thinks for the past few months? Enjoy:

    1. Even though it’s not a recent post, you owe it to yourself to learn more about the forgotten social network. Great stuff to help you move forward this year and beyond.
    2. Your fellow Big Thinkers shared quite a few episodes of Thinks Out Loud — our weekly e-commerce and digital strategy podcast — including this look at “Why Digital Demands Personalization and Customer Focus,” these insights on “Driving Seamless Experiences in 2016,” a hugely popular edition that explained “Why Digital Demands Personalization and Customer Focus,” this exploration of “The Lesson Every Marketer Must Learn from Batman v. Superman” and this session that asked “What Drives Growth in 2016?”
    3. As with the past podcast episodes, your fellow readers here on Thinks shared quite a few of our E-commerce Link Digests, including this collection of “6 Mobile Commerce and Strategy Insights,” these excellent set of “8 Killer Entries About Improving E-commerce Experience,” and an outstanding group of “8 Amazing E-commerce and Mobile Masterpieces.” Great stuff all around.
    4. Another very popular post claims that “Content is Still the King.” Be sure to read the whole thing to see why.
    5. Marketing facing a number of changes over the next handful of months and years. For greater insights, don’t miss this look at “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” as well as this preview of “What the Future of Marketing Might Look Like.”
    6. Two other great posts frequently shared here on Thinks explain why ‘It’s Not “Mobile First.” It’s “Customer First”‘ and unravel “The Digital Strategy Myth” for you.
    7. And, finally, what better way to round-out this week’s list than with a collection of “20 Key Concepts for the Year Ahead: The Top Posts of 2015” to hold you through this long holiday weekend.

    If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

    Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

    Tim Peter

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    May 22, 2016

    6 Super Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest

    May 22, 2016 | By | No Comments

    6 Super Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest

    It’s been a big week for the hospitality industry, Big Thinkers. Need proof? Just check out these 6 super hospitality marketing posts from the past week to see why. Enjoy:

    1. The most important story of the past week, by far, is this Tnooz editorial from Expedia’s Melissa Maher that claims publicly available loyalty rates may be bad for hotel owners. I’ll have a lot more to say about this in our regular Travel Tuesday post later this week, but for now I’m shocked by the rhetoric from Expedia’s “Partner” Group. Stay tuned for more on this topic in the next couple of days.
    2. Deanna Ting from Skift explains why Airbnb and other travel brands are interested in blockchain technology. While it’s not a simple answer, the whole story is well worth reading.
    3. Carolyn Murphy talks about what Facebook’s algorithm change means for hotels on social media in a recent Revinate blog post. Good read. It’s also a good place to remind you that, for travel marketers, content is still king.
    4. Mobile Commerce Daily’s Chantal Tode reports that Kayak lands on Amazon Alexa, bringing voice search to travel discovery. I’ve used the technology and can say it’s really solid. Expect a lot more of movement in this space over the next couple of years as we see increasing signs of what the future of marketing might look like.
    5. A couple of recent posts here on Thinks looked at four key elements of modern hospitality marketing and asked where are all the mobile bookings?
    6. And, finally, don’t miss these 7 sensational social hospitality marketing insights from the regular Hospitality Marketing Link Digest series or this similarly-named collection of 7 sensational marketing and distribution insights, the Top Posts of February, 2016.

    If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

    Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

    Tim Peter

    By

    May 20, 2016

    6 Must-See Social and Mobile Commerce Posts from the Past Week: E-commerce Link Digest

    May 20, 2016 | By | No Comments

    Must-See Social and Mobile Commerce Posts

    Hey, Big Thinkers! Hope you’re having an amazing Friday. How about we kick off the weekend the right way with this amazing set of 6 must-see social and mobile commerce posts from the past week? Enjoy:

    1. Leading off, we took a look at amazing numbers that show why mobile commerce is about to explode and asked, what’s holding mobile commerce back? Good stuff, that’s well worth reading, especially given that, according to Portia Crowe at Business Insider, retail and e-commerce are converging.
    2. On a highly related note, Brielle Jaekel at Mobile Marketer writes that marketers need to push for quality mobile content. That’s huge, given that, we’re all publishers now.
    3. Mihir Kittur at The Future of Customer Engagement and Commerce blog outlines how to boost online conversion and says we need to open our ears. Helpful tips throughout.
    4. Chantal Tode from Mobile Commerce Daily reports that MCX has bowed out of the space as the opportunity narrows for new mobile payment entries. That doesn’t change the fact that mobile payments will rule and I remain bullish on mobile payments (and messaging, too). If you’re curious for more insights as to why that is, you might want to review these 6 awesome insights about mobile payments, e-commerce and even more.
    5. eMarketer compiled a set of data that shows marketers continue to struggle to balance marketing technology tools and talent.
    6. Finally, let’s finish off where started, by recapping these 11 data-driven marketing insights to start your (next) week off right and this set of 10 killer mobile and e-commerce resources, the top posts of April, 2016.

    If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

    Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

    Tim Peter

    By

    May 16, 2016

    11 Data-Driven Marketing Insights to Start Your Week Off Right

    May 16, 2016 | By | No Comments

    Data-driven marketing insights: Marketers reviewing data

    Happy Monday, Big Thinkers. Hope you had an amazing weekend. Before you get too deep into the week, I thought you might appreciate these 11 data-driven marketing insights to start your week off right. Enjoy:

    1. Elyse Dupre of Direct Marketing News says the battle for marketers’ mindshare intensifying and explains “how marketers can select providers that play to their strengths.” Really useful insights to start off your week.
    2. Over on AdExchanger, Matt Nitzberg argues ‘prove it or lose it’ budgeting is good for marketing. Money quote:
      “To win in a prove-it-or-lose-it environment, marketers need to focus on high-level metrics that make sense — and are persuasive — to the executive team, the board and their marketing partners. Marketers can then mandate that individual teams work to connect their own metrics to these key metrics so that everyone is running in the same direction.”

      Great stuff all around there.

    3. Ted Rubin writes on THE SOCIAL CMO Blog that social listening is finally getting some play. About time, right? I love this quote:
      “Brand loyalty declines due to lack of relevance… a direct result of not listening. Number one is always try to understand who your customer is and pay attention.”

      Very, very smart.

    4. Portia Crowe at Business Insider has an excellent story outlining how retail and e-commerce are converging that’s well worth your time.
    5. Meanwhile, Kristin Schepici of The Future of Customer Engagement and Commerce asks, is mobile conversion the Holy Grail of retail? I strongly suspect so. In fact, as we posted last week, these amazing numbers show why mobile commerce is about to explode. And these 8 amazing e-commerce and mobile masterpieces just serve to underscore the trend.
    6. One key driver that will increase mobile conversion is the emergence of mobile payments — in fact, we’ve argued why mobile payments will rule — which makes these 6 awesome insights about mobile payments, e-commerce and even more a must-read for you this week.
    7. Speaking of conversion, Marketing Charts has data that shows A/B testing continues to get the nod for conversion rate optimization, as well as it should. If you’re not too familiar with the topic, check out our full coverage of A/B testing here.
    8. Continuing with our “data-driven marketing insights” theme, Benjamin Spiegel has a great piece on ClickZ featuring eight predictions about the future of big data in marketing that’s definitely worth a look.
    9. Of course, it’s not all sunshine and rainbows with data-driven marketing. eMarketer uncovers data about what digital department store services consumers find creepy that you really ought to pay attention to.
    10. MarketingProfs’ Will McInnes explains how you can win with social intelligence with these vital tips for CMOs in 2016 and beyond. This quote sums it best:
      “…with social media platforms probing the world’s largest focus group every second of every day, the modern CMO would be foolish to think he/she can maintain success without tuning into the social world—the desires expressed there, trends, popular stories, and what the collective social Web says and feels about their brands.”

    11. And, finally, don’t miss these 10 killer mobile and e-commerce resources: the top posts of April, 2016 from here on Thinks. Just more great content and insights to put data-driven marketing to work for your brand and business.

    If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

    Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

    Tim Peter

    By

    May 15, 2016

    7 Sensational Social Hospitality Marketing Insights: Hospitality Marketing Link Digest

    May 15, 2016 | By | No Comments

    Sensational social hospitality marketing insightsHey, Big Thinkers! Hope you’re having a great weekend. No big setup this week, just 7 sensational social hospitality marketing insights from the past week for today’s Hospitality Marketing Link Digest entry. Enjoy:

    1. Revinate explains what Facebook’s algorithm change means for hotels on social media. Tnooz also offers 10 reasons why Dynamic Ads for Travel from Facebook heralds a new era of travel marketing. A really worthwhile read, especially when you remember that it’s Facebook’s world and we’re all living in it.
    2. Ryan Solutions looks at the incredibly short shelf life of hotel and resort social media posts. Doesn’t that make you wonder is social a waste of time for hotel marketers? Spoiler: It’s not. But the key is focusing on measurement and doubling down on those areas where social works effectively for your property.
    3. Speaking of using social effectively for your property, Debbie Miller over on Maximize Social Business uncovers 4 ways hotels can use social media to grow their email list, which is a great step towards engaging your hotel’s secret sales force.
    4. Research from Adobe Digital Index’s “2016 Travel Report” suggests that July Fourth online travel spend will top Cyber Monday, which begs the question: where are all the mobile bookings?
    5. Christopher Regalado writes on Leonardo’s blog that you can drive more hotel bookings with intelligent, personal content. Damn straight. We recently outlined why hotel marketing depends on personalization and offered this presentation about maximizing data to put personalization to work for your property:

      Of course, you’ve got to remember that personalization starts with a person.

    6. Personalization represents just one of the four key elements of modern hospitality marketing, while mobile and social play important complementary roles. Make sure you’re putting these to work for your property.
    7. Finally, don’t miss these 8 Excellent Hotel E-Commerce Insights from our ongoing Hospitality Marketing Link Digest series. They add even more insights and context to the items above and will help you improve your property marketing efforts, whether on mobile, social, or the plain ol’ web.

    If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

    Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

    Tim Peter

    By

    May 8, 2016

    7 Top Travel Marketing Posts: Hospitality Marketing Link Digest

    May 8, 2016 | By | No Comments

    7 Top Travel Marketing Posts: Hospitality Marketing Link Digest - Women searching for travel on mobile device

    Happy Mother’s Day, Big Thinkers! Hope you’re taking some time to enjoy your family today. I won’t bore you with a bunch of setup, but instead will jump straight to this great round-up of 7 top travel marketing posts, part of the Hospitality Marketing Link Digest series. Enjoy:

    1. SiteMinder looks at the incredibly important topic of content marketing for hotels and how to get started telling your hotel’s story, which is an absolutely must-read as you go forward this year.
    2. Speaking of content marketing, you’ve got to remember that for travel marketers, content is still king.
    3. Mobile Commerce Daily recapped a presentation from Anne Murray, Southwest Airline’s senior director of marketing communications, at Forrester’s Marketing 2016 Forum. The big takeaway: Brand trust comes from proving yourself to consumers. So, so true.
    4. Effective content marketing and building brand trust play huge roles as part of the four key elements of modern hospitality marketing we took a look at just a couple of weeks ago. Be sure to review the whole set when you get a moment.
    5. Kevin May at Tnooz reports that conversion rates for travel on mobile even smaller than desktop. Given that smartphone bookings represent over 15% of the total, the issue isn’t that guests won’t book on mobile; it’s that booking on mobile remains unfriendly and overly complicated. Filling in multiple fields on a small screen with one hand while also trying to hang on to your credit card is next to impossible. Most hotels will tell you they’ve seen an increase in voice reservations that’s almost entirely tied to guests choosing to call instead of attempting to book on mobile directly. You want to drive mobile bookings for your property? Work with your booking engine provider to make paying with mobile a “one-click” experience. It’s no secret that I’m bullish on mobile payments and believe that they’ll rule in time. The concern remains that, once again, OTA’s will beat travel marketers to the punch — and will reap the rewards for doing so.
    6. In case you’ve missed any of our Hospitality Marketing Link Digests, you’ll definitely want to check out these 8 excellent hotel e-commerce insights and this set of 7 special hospitality marketing posts from the past week.
    7. And, finally, don’t miss this collection of 6 special hospitality perspectives: the top travel marketing posts of April, 2016. Really good stuff to get you through the week and month ahead.

    If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

    And here are the slides from the “Maximizing Data to Put Personalization to Work for Your Property” presentation listed above for your review too:

    Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

    Tim Peter

    By

    May 6, 2016

    8 Amazing E-commerce and Mobile Masterpieces: E-commerce Link Digest

    May 6, 2016 | By | No Comments

    8 Amazing E-Commerce and Mobile Masterpieces: E-commerce  Link DigestI don’t know about you all, Big Thinkers, but I’m seriously ready for spring to arrive. Here in New Jersey it’s rainy and chilly and, well, just plain yucky. So I’m going to hunker down this weekend with a collection of these 8 amazing e-commerce and mobile masterpieces to get me through the weekend. How about you do the same? Enjoy:

    1. Marissa Tarleton on iMediaConnection talks about how mobile is driving a multi-channel world. Her column essentially lays out why customers don’t think about channels, but instead simply use whatever channel is most convenient for them at the moment they need it.
    2. Underscoring that point, Business Insider reports that Apple Pay is showing promising growth, again demonstrating that customers will use whatever tool works best for their needs at the moment they need it.
    3. Over on Mobile Commerce Daily, Brielle Jaekel quotes Nicole Dvorak from Forrester, who says that Messaging is the most important part of mobile strategy.
    4. The articles above all clearly illustrate
      why I’m bullish on mobile payments and messaging. And these 9 necessary insights into mobile commerce from the past week and this collection of 8 excellent social and mobile e-commerce essays only help to reinforce that message.
    5. A couple of Articles from eMarketer show how all these trends come together. The first says that mobile is affecting the traditional path to purchase while the second describes how client-side marketers aim to deliver more cohesive customer experiences. Plenty of opportunities exist for you to do the same for your customers.
    6. At The Financial Brand, James Robert Lay asks the important question about digital marketing: “what’s your mission?” Do you have an answer?
    7. While you’re thinking about that question, don’t forget that increasingly, it’s Facebook’s world and we’re all living in it. The social giant has a terrific handle on how customers engage with content on mobile and social today and are driving the direction that many marketers will take going forward.
    8. Finally you won’t want to miss these two hugely popular posts from the past few weeks. The first teaches the lesson every marketer must learn from Batman v. Superman While the other lists 10 killer mobile and e-commerce resources: the top posts of April, 2016 for you.

    You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

    Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

    Tim Peter

    By

    May 1, 2016

    8 Excellent Hotel E-Commerce Insights: Hospitality Marketing Link Digest

    May 1, 2016 | By | No Comments

    8 Excellent Hotel E-Commerce Insights: Hospitality Marketing Link DigestWelcome to May, Big Thinkers! Hope you’re having an excellent day and an excellent weekend. Even more, I hope you’ll appreciate these 8 excellent hotel e-commerce insights, this week’s entry into the Hospitality Marketing Link Digest series. Enjoy:

    1. PSFK has a write-up about Hotel Tonight’s digital concierge which “gives guests an experts at their fingertips” and TechCrunch reports the tool offers its in-app concierge service in 30+ cities.
    2. Over at Gartner, Augie Ray writes brilliantly about what loyalty means to customer experience. Good read.
    3. The tools that Hotel Tonight (and Google and others) have invested in help them gain more data and deeper insights into guest behavior, which then allows them to provide richer guest experiences — and drive greater loyalty. Put it all together and that’s the hidden factor OTA’s use to get between you and your guests. It also represents a significant opportunity for you to build your business.
    4. Shifting gears the good folks at Skift offer some pointers on how travel marketers can tap into user generated content to grow their businesses, proving yet again that, for travel marketers, content is still king.
    5. Peter Brescia at Koddi looks at ways to incorporate Hotel Booking using the Facebook Messenger Platform, yet another example of why I’m bullish on mobile payments and messaging. And, after all, it’s about time we recognize that it’s Facebook’s world and we’re all just living in it.
    6. As Facebook’s prominence — and possibly its dominance — increases, it’s time to ask again whether social is a waste of time for hotel marketers.
    7. Another recent post shows that content marketing, along with personalization, ratings and reviews, and overall guest experience represent the four key elements of modern hospitality marketing. Be sure to check out the whole post to see why that is and how to put those elements to work for your property.
    8. Finally, to close out our look at , don’t miss these 7 spectacular hospitality distribution and digital marketing posts and these 6 spectacular resources for hotel marketers from the past week from the Hospitality Marketing Link Digest series.

    If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

    Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

    Tim Peter

    By

    April 29, 2016

    9 Necessary Insights Into Mobile Commerce from the Past Week: E-Commerce Link Digest

    April 29, 2016 | By | No Comments

    Necessary insights into mobile commerce: Woman shopping on phone

    Hey Big Thinkers. Hope you’ve had an amazing week. While you’re relaxing this weekend, don’t miss your opportunity to check out these 9 necessary insights into mobile commerce from the past week. Enjoy:

    1. Alex Samuely at Mobile Commerce Daily recaps a presentation from eBay’s chief marketing officer Suzy Deering that said mobile innovation enhances transactions and research capabilities for customers.
    2. Over on The Future of Commerce, Angelica Valentine put together these 5 elements of a memorable mobile customer experience that you’ll want to review.
    3. On Business Insider, the BI Intelligence group warns that digital mobile banking apps now threaten branches while another Business Insider post claims that the rise of reloadable prepaid cards could affect the way millennials approach banking. Both are real bad news for banks that don’t evolve — as well as for businesses that sell their services to those banks.
    4. Another Mobile Commerce Daily post, this one from Brielle Jaekel, reports that Starbucks’ mobile ordering program drives 20% of transactions during peak hours. Um, wow. Given that Starbucks generated around $5 billion last quarter, that’s a ton of mobile business. Just sayin’.
    5. I’m also just sayin’ you should check out these 8 excellent social and mobile e-commerce essays that looks at the relationship between commerce, mobile and social in more detail, as well as these >6 awesome insights about mobile payments, e-commerce and even more.
    6. In fact, if the folks at Juniper Research are right, Digital commerce transactions will reach over $8 T by 2020 as reported by Enterprise Innovation, in large part driven by mobile.
    7. One emerging trend worth watching in mobile is the emergence of messaging and, in particular, messaging bots. Not sure what that’s all about? Well, this guide to brands and bots – what you need to know by Evan Wray at Fourth Source has you covered. Combined with the items above, it should help you understand why i’m bullish on mobile payments and messaging.
    8. One big winner from the growth of mobile and mobile messaging? Facebook. In fact, I’m increasingly convinced it’s Facebook’s world and we’re all living in it. I’m also convinced that mobile won’t just change marketing; mobile will change the world — and after checking out all of this week’s list above, you may be as well.

    And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”: