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March 2018

Search Engine Marketing – Rutgers Business School Mini-MBA™: Digital Marketing

March 19, 2018 @ 1:00 pm - 4:30 pm

Search Engine Marketing offers the lowest cost of marketing and provides the highest results for gaining new visitors and building your business. Learn practical techniques for growing your search engine rankings, managing a paid search ad campaign. In addition, learn how these same techniques can help you build a better website; that increases sales, leads and your business - and then how to measure your success in these efforts! Key Takeaways: Rank for the right keywords Measure the right numbers…

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Personalized Digital Experiences – Rutgers Business School Mini-MBA™: Digital Marketing

March 22, 2018 @ 1:00 pm - 4:30 pm

The great promise of digital marketing—putting precisely the right message in front of precisely the right customer at precisely the right time—often goes unmet. However, a number of tactics, including personalization, CRM, email marketing, and retargeting, can assist you in delivering just what your customer needs and help you reach your business goals. This module Digwork more effectively. Part of the Rutgers Business School Mini-MBA™: Digital Marketing Certificate Program. Click here for program details or click here to enroll.

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April 2018

Social Media Integration—Rutgers Mini-MBA™: Social Marketing

April 20, 2018 @ 1:00 pm - 4:30 pm

Through this program, participants will learn how to maximize social media campaigns and create effective strategies to capitalize on the growing use of social networks in reaching their customers. Key topics include: Analyzing social media marketing opportunities Exploring the behavioral and psychological factors that drive social media Understanding how to form and optimize social networks Designing effective communication strategies of social networks Implementing measurement strategies to track and measure the ROI of social media Discovering new social media technologies and…

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June 2018

Search Engine Marketing – Rutgers Business School Mini-MBA™: Digital Marketing

June 4, 2018 @ 1:00 pm - 4:30 pm

Search Engine Marketing offers the lowest cost of marketing and provides the highest results for gaining new visitors and building your business. Learn practical techniques for growing your search engine rankings, managing a paid search ad campaign. In addition, learn how these same techniques can help you build a better website; that increases sales, leads and your business - and then how to measure your success in these efforts! Key Takeaways: Rank for the right keywords Measure the right numbers…

Find out more »

Personalized Digital Experiences – Rutgers Business School Mini-MBA™: Digital Marketing

June 7, 2018 @ 1:00 pm - 4:30 pm

The great promise of digital marketing—putting precisely the right message in front of precisely the right customer at precisely the right time—often goes unmet. However, a number of tactics, including personalization, CRM, email marketing, and retargeting, can assist you in delivering just what your customer needs and help you reach your business goals. This module Digwork more effectively. Part of the Rutgers Business School Mini-MBA™: Digital Marketing Certificate Program. Click here for program details or click here to enroll.

Find out more »
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