Image Image Image Image Image Image Image Image Image

Tim Peter Thinks

Tim Peter

By

March 23, 2012

9+ tips for improving your website's effectiveness (Small Business E-commerce Link Digest – March 23, 2012)

March 23, 2012 | By | No Comments

Improve business performanceWe’ve spent some time this week looking at why you should redesign your website and how much a redesign costs. To finish out the week, here’s a round-up of other design and website improvement links from the Thinks archives as well as other sources. Enjoy!

  1. If you’re not ready to do a full redesign, but still want to improve your customer’s experience, our Web Analytics Fundamentals Series, looked at ways to learn what’s working on your website. We’ve also highlighted quick ways to identify what’s important to fix on your site.
  2. Once you’ve identified the greatest areas of need, you can check out this simple tip to improve your site’s conversion rate and our 6 ways to improve your bounce rate.
  3. Speaking of fixing your bounce rate, long-time FOT Linda Bustos (that’s Friend of Thinks, for you new folks), explains that, in addition to improving your website business, bounce rate can improve your search rankings, too.
  4. Of course, as you make improvements, A/B tests can help ensure you’re getting the greatest benefit. But if you’re new to A/B testing, check out what an A/B test looks like and our ultimate A/B case study roundup for a better understanding of how A/B tests work.
  5. If you’re still not convinced you want to try A/B testing, take a look at why A/B testing is always the right answer.
  6. Next, avoid common but simple mistakes on your site by reviewing our e-commerce errors roundup.
  7. Check out Whitney Wilding’s thoughts at GrokDotCom about determining, tracking and calculating your site goals.
  8. You also might want to review these 4 steps to improving your landing page’s performance.
  9. And, finally, finish your day by looking at 5 common mistakes killing your online marketing.

Whether you choose to redesign your entire site, or just do some “spring cleaning,” I hope these tips set you up for loads of success going forward.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tim Peter

By

February 22, 2011

Do A/B Tests Worry You?

February 22, 2011 | By | 2 Comments

Anyone who’s spent much time around thinks Central knows how passionately I believe A/B testing is always the right answer. Seriously. And while A/B testing might seem scary if you’ve never done it before, it’s not as hard as you might think.

What’s that, you say? You’re not to sure what to test and how to do it? Well, never fear, Big Thinker. The following ideas will help you along the way.

For example, Linda Bustos and Anne Holland’s great 6 tips for e-commerce testing offers amazing lessons on how to test effectively and efficiently on your site.

And while A/B testing has its pitfalls when not done right, you can easily learn from others’ real-world experience. For instance, ProFlowers is one of the best converting sites on the Internet and conducts A/B tests all the time. Just take a look at what a well-executed A/B test looks like to help you along the way.

What if you’re just getting started with A/B testing and don’t know where to begin? In addition to Linda and Anne’s tips, take a look at the thinks method for what to test first.

And, finally, for more ideas, check out our Ultimate A/B Testing Case Study Roundup.

I suppose testing isn’t the right answer if you don’t know how to do it or don’t test the right things. But, thanks to Anne and Linda and ProFlowers, you don’t have to go it alone.



Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Technorati Tags:
, , , , , , , , , ,

Tim Peter

By

September 15, 2010

4 Steps to Improve Your Landing Page's Performance

September 15, 2010 | By | No Comments

Landing pages are the place where it all begins for your customer. Or ends, depending on how well the page performs. Want your pages to do their duty? Then let’s begin, shall we…

We started off earlier this week looking at how to find landing pages worth fixing (as well as demonstrating our most important landing pages by way of example the day before that).

But once you have figured out what pages you’re going to fix, what do you do? Easy. Just follow these 4 steps:

  1. First, find out where your traffic is coming from. I showed you how to find your Top Landing Pages yesterday. Now, in Google Analytics, click on the link for the first page you’re going to work on. Check out the Entrance Sources for the page (other analytics programs offer similar functions). In the example below, most of the traffic (88%!) comes from search:

    Entrance Sources via Google Analytics

  2. If, like the example above, most of your traffic comes from search, check out the Entrance Keywords report. It will show you which terms your customers are using most often to get to this page. If the traffic isn’t coming from search, you’ll need to visit the linking sites driving the highest traffic to see what their link text is. In either case, make a list of the top words customers use to find you. I cannot emphasize that enough. These terms are half the battle.
  3. Work from your list and incorporate those terms into your title, copy and call-to-action. This does not mean “keyword stuff.” The point isn’t to load the page up with the word (remember, you already rank for it or draw traffic because of it); you’re trying to guide the visitor through using their own words.

    For example, if your top term is “affordable office furniture,” be sure your headline is (something like) “Affordable Office Furniture from $99” and that your call-to-action includes “affordable office furniture” too. “Shop Now” is good. “Shop for Affordable Office Furniture” is better. (Though testing which one works better is always best).

  4. Finally, it’s not enough to get visitors to want to buy. They also have to want to buy from you. So, as you’re improving the page’s relevance using the technique above, you also want to improve your customer’s trust in you. How can you do that? unbouce has a great list of simple techniques that will improve your customer’s trust.

Getting customers to engage with your brand requires getting them to stay on your site. These four tips are the beginning of building that engagement. They’re not fool-proof; bad design, copy or call-to-action can still kill you. But they’re the first step into getting your landing page to work for you.

Did I miss something that’s working for you? Tell us all about it in the comments.



Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter

By

June 25, 2010

Ultimate A/B testing case study roundup (Small Business E-commerce Link Digest – June 25, 2010)

June 25, 2010 | By | No Comments

It’s no secret here that I believe A/B testing is one of the the best ways to help your customer and quiet Avinash Kaushik’s HIPPOs (see Rule #10) (Full Disclosure: As the head of e-commerce, I can be something of a HIPPO myself in my day job. So, in some ways, I know the dangers even more. It’s easy to think you’re really smart when you’ve been doing something for a while – and really cool when a test a.) proves you wrong and b.) makes you a lot of money).

In fact, I’ve talked before about reasons why A/B testing is always the right answer and examples of what an A/B test looks like. But, I’ve also been collecting a number of other posts that make the case for A/B testing. Check ’em out:

Whew! That’s a ton of resources for you to use as you plan your own A/B tests. And you should.

Did I leave something out? I’d love to continue to collect these case studies here. If you find a good one, do me a favor and post it in the comments.



Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Technorati Tags:
, , , , , , , , , , , , , , , , , , , , , ,

Tim Peter

By

March 10, 2010

Fix one thing today: A 5-step process for success.

March 10, 2010 | By | No Comments

How’s business? We’re closing in on the end of the first quarter, so you’re looking at how you’re doing, right? Just imagine looking back on the first quarter and realizing you’re ahead of your goals and set up for success through the rest of the year. That sounds like fun, doesn’t it?

Here’s one way to get there:

  1. Pick one page on your site. Don’t know which page? Find the best candidate with our “Lost Prospects” calculator.
  2. Pick one metric (bounce rate is a really good one) to focus on.
  3. List three things you can do right now to improve that metric. (Perhaps an A/B test on your call-to-action, headlines or benefit statement)?
  4. Do those three things.
  5. Measure your results.

Seriously. That’s it.

It’s way too easy to overcomplicate the process.

So don’t.

To quote Saturday Night Live, “Fix it!”



Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Technorati Tags:
, , , , , , , , , , , , , , , , , , , , , , , ,