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September 22, 2017

8 Excellent Content Marketing and Customer Experience Insights: E-commerce Link Digest

September 22, 2017 | By | No Comments

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8 excellent content marketing and customer experience insights

Holla, Big Thinkers! Had a good, have you? I sure have. This week’s edition of the E-commerce Link Digest Series mixes things up a bit, with an amazing list of 8 excellent content marketing and customer experience insights for you. Be sure to check out the ones most appropriate to your situation. As always, enjoy:

  1. Leading things off, Brand Quarterly highlights “The Digital Divide Between Leaders And Followers In Global Content.”
  2. Now content holds a space near and dear to our hearts here at Thinks, which is why we’ve covered “Trends for 2017: What Your Content Marketing Strategy Looks Like” and suggested that “Content Marketing is a Powerful Hammer But Not Everything’s a Nail” in past episodes of Thinks Out Loud, our e-commerce and digital strategy podcast.
  3. Of course, you want to complement your company’s content throughout other steps in the customer journey, too. And as another Brand Quarterly piece notes, “Marketing Budgets Continue Pivoting To Technology And Customer Experience” to support those steps.
  4. Now, in the past, I’ve invited you to “Meet the King, the Queen, and the Crown Jewels: Content, Customer Experience, and Data.” But why not drill down further to understand “Why Content is King and Customer Experience is Queen.”
  5. Marketing Week explains “Why the Future of Customer Experience Depends on Online Data.”
  6. But the King and Queen are nothing without their Crown Jewels, data. And data’s where things start to get a bit sketchy these days, especially with the latest news about the Equifax data breach and Facebook’s issues with unsavory advertisers. That’s why it’s not a bad idea to brush up on “Facebook’s Data Problem” and give some thought as to why “Maybe Facebook’s Data Problem Is Your Data Problem.”
  7. CMO.com highlights the critical role data plays too, noting that “Digital Body Language Speaks Louder Than Words.”
  8. That’s a lot to take in for one week, so why not round-out your list of 8 excellent content marketing and customer experience insights with “A Dozen Don’t-Miss Digital Strategy Posts,” this set of “7 Sensational Insights into the Future of Digital Marketing,” or these “6 Proven Digital Marketing Trends (The Best of Thinks Out Loud)?” You’ll be glad you did.

Have a fabulous weekend, Big Thinkers. Catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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August 30, 2017

The Truth About Voice as a Powerful Trend (Thinks Out Loud Episode 201)

August 30, 2017 | By | No Comments

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The Truth About Voice as a Powerful Trend (Thinks Out Loud Episode 201)

The Truth About Voice as a Powerful Trend (Thinks Out Loud Episode 201) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 55s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

The Truth about Voice as a Powerful Trend – Thinks Out Loud Episode 201 (August 30, 2017) Transcript

Well hello again everyone and welcome back to Thinks Out Loud, your source for all the digital marketing expertise your business needs. My name is Tim Peter, today is Wednesday, August 30, and this is episode 201 of the big show. Thank you once again for tuning in, I really do appreciate it. I’ve got a terrific show for you this week. A couple weeks ago, in our 200th episode, I talked about some key trends. I talked about mobile, and content being king, and customer experience being queen, and data being the crown jewels and how those all tied together to create the kind of experience and the kind of business performance that you are looking for. And I got a number of emails and some messages on Twitter and places like that asking about voice, why wasn't it in there.

Now I have talked about voice before; I brought it up in episode 199 talking about how millennials, mobile payments, and voice will serve as key drivers of mobile commerce as we go forward. But it is fair to ask why isn't it a bigger deal, why as I talked about some of these key trends you should be paying attention to, why isn't voice there?

Well, there's a few things we need to cover.

First, let's make a distinction between voice search like you would find with Google, voice search when you're just on your mobile phone and asking Google to find you something; and the kinds of voice applications or chatbots like you'd find with Apple Siri or Amazon's Alexa or Microsoft’s Cortana, or Google's Assistant. They're really two different things for now; whether or not they will be two different things in time is another matter. But right now we need to treat them a little differently.

And when we talk about voice search it is big and getting bigger: about a fifth of all mobile searches are conducted using voice and that number continues to grow so we'll come back to that at the end of the episode and put that aside for the moment.

When we talk about voice-activated tools like Siri or Alexa or Cortana or Assistant, it gets a bit complicated. There was some huge news on this front today when it was announced that Amazon and Microsoft have agreed to connect their Alexa and Cortana voice-based assistants. Now if that seems like a big deal to you it should because it will certainly emerge as a really big deal and you really owe it to yourself to read Brian Roemmele's take on it, which I will of course link to in the show notes. But as big as this will be there's a few reasons you shouldn't be putting too much focus on this type of voice application for your business… at least not yet.

Low Market Penetration for Voice-Driven Personal Assistants

The first reason is that the penetration of these kinds of devices and these kinds of utilities is still relatively low. They’re growing like a weed, the growth is huge, but the actual penetration is still relatively low. Only about 7% of people have one of these devices according to data from Edison Research and that I first heard about my friend Mark Schaefer’s “The Marketing Companion” podcast. Now 7% up from zero in just a couple of years is amazing. It's also really just a fraction of your potential customers. Now these folks are interesting people in that 42% of them say that their device is essential to their everyday lives, while 65% either agree or strongly agree that they wouldn't go back want to go back to life without one. 42% of them owned more than one device and 45% plan to purchase another one.

So these are people really love these things. By the way, I fall into that category; I love it, wouldn't go back, and I own three of them. But we're still only talking about 7% of the population. And more importantly over 70% of those in the study either strongly agree or agree that they don't know enough about their device to use all of its features. And that really leads to the next issue…

No Standard Exists for Developing Chatbots

The next reason why I wouldn't put all my eggs in this basket right now is that chatbots are not standard; they differ by platform. Now the Amazon/Microsoft announcement might change that some, but you know…

If you want to think about it easily, chatbots are essentially just apps for voice; that’s the easiest way to think about it. And right now it's a fairly fragmented marketplace between Alexa, Cortana, Siri and Assistant — which itself can be used on Google Home or on Google Assistant on Android and the like.

Unlike mobile where you have pretty straightforward path to say “okay if I'm going after money I want iOS; if I’m going after scale I want Android,” but there's just not a really clear path forward on chatbots for the moment and building them is not the simplest thing in the world right now now. Those two facts will change but it's not true yet. So if you're thinking about moving forward with these, you have to think about where your customers are, which percentage of that 7% are on which of these things and do you have to create a chatbot for every single one of them. That's a big deal and I don't know that most brands and businesses are ready for that yet.

Content Matters More than Voice… At Least for Now

The third one, and this is where this gets really interesting: Voice depends on content. So this is something you can do today to be ready for chatbots and be ready for voice and it helps you with voice search, which as I said at the beginning is really, really important. So this is kind of key. When you're thinking about what you should do for voice, you really should be thinking about, “What should I be doing about my content? How can I get my content house in order?”

AI is going to do increasingly positive job of determining which content you, um, see, right? So if I ask a question of, “find me a great restaurant near here,: or if I say, “What book I should read?” or “What's the weather going to be?” or “Where should I go for my next trip?” or things along those lines, the AI’s in these devices will do a better job over time answering those questions.

They will also depend on content. There's a terrific article in The Verge today about how YouTube improved its content feed that shares content to keep you on the site. Which is a classic example of a case of AI making big data little, something I talked about in episode 196. But if you don't have good content and if that content isn't well structured for the needs of the chatbot, you never get the game.

Importance of Long-Tail Keywords to Chat and Voice

So if you want to do something for voice, you want to start thinking about content. And I mentioned customer experience being such a key trend, well, obviously context is a key component of that customer experience. Content depends upon that context. So if you're thinking about voice, first you need to think more about what's your searchers’ intent, what’s your customers’ intent when they're asking questions, what's the actual problem there trying to solve, and what are the conversational phrases that they’ll use to get the answer to the question? You want to ask yourself does your content answer your customer’s question, not In the figurative sense, but literally.

Think, “Hey Siri, what's a great Thai restaurant around here?” or “OK, Google, where should I buy a pair of pants?” Right? You’ve got to think about these longer-tail keywords and these sort of conversational elements that your customers are to use when they're looking for the products or services you offer. The search queries tend to be longer so what a focus on that and think longer tail. You also want to think about making sure that you've got sufficient content that answers any number of the questions that they will have. Where they will be in their journey will determine a big piece of that. Delivering a great chatbot experience, by the way, depends on the same reality, so you’ve really got to cover both bases. Or to put it another way around, if you don't cover these bases your chatbot and your voice search will both be terrible. So you’re going to have to think through that whole process:

  • What is the customer's journey?
  • What is their intent?
  • What are the conversational phrases that they’re going to care about and going to use?
  • How well does your content answer those questions?
  • And have you thought through the longer tail keywords that you will need to be able to address to do just that?

Now from a purely voice search perspective and as we get deeper into voice as a platform, you also should start really looking into using schema for your SEO. Now that's a bit technical for the podcast but look at the references that I’ve linked to in the show notes and talk about them with your developers. That’s something you should be doing today anyway and can really help you to go forward.

The Truth About Voice as a Powerful Trends

So, when we talk about the truth about voice, voice is not hype. Earlier this year I talked about whether voice, VR, AR, and AI represent hype or hope for marketers, and voice is definitely not hype. It will be huge. And there are activities you can start today. But voice in the sense of Echoes and Siri and Google Assistant and the like aren't critical to your growth right now.

Building the right kind of content that answers your customers questions whether they type it or whether they talk it is. Winning, when we talk about marketing, often depends not on chasing the latest and greatest, but on prioritization and execution. If you can do a good job of creating great content, if you can think through the customer's journey and answer their questions with intent at each stage, if you actually have the right keywords that match up — the longer tail keywords that match up with the problems they're trying to solve — you’re going to be in a much better position both for voice search now… and for voice as we get into more sophisticated chatbots later.

And I can tell you in all sincerity that's the truth about voice as a powerful trend.

Conclusion

Now looking at the clock on the wall we are out of time for this week. I do want to remind you that you can find the show notes for today's episode as well as an archive of all episodes by going to Tim Peter.com/podcast. Again that's Tim Peter.com/podcast. Just look for episode 201. And while you're there you can click on the subscribe link in any of the episodes you find there so you get us delivered to your favorite podcatcher every single week. You can also subscribe in iTunes or the Google Play Music store or Stitcher Radio or whatever your favorite podcatcher happens to be. Just do a search for Tim Peter Thinks, Tim Peter Thinks Out Loud, or plain old Thinks Out Loud, we should show up for any of those. And if you'd be willing to provide a rating on iTunes, the Google Play Store, or Stitcher Radio while you're there, I would really appreciate it. You can also contact me by going to Facebook.com/TimPeterAssociates, on Twitter using the Twitter handle @tcpeter, or via email by emailing podcast@TimPeter.com again that's podcast@TimPeter.com. With that I want to say thanks again for tuning in, I really do appreciate it. I hope you have a fantastic weekend and I will look forward to talking with you back here on Thinks Out Loud again next week. Until then take care everybody.

Tim Peter

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May 14, 2017

7 Hospitality Marketing Strategy Insights from the Past Week: Hospitality Marketing Link Digest

May 14, 2017 | By | No Comments

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7 Hospitality Marketing Strategy Insights from the Past Week: Hospitality Marketing Link Digest

Howdy, Big Thinkers! Hope you’ve had a delightful Mother’s Day weekend. Let’s close out the weekend with a great set of 7 hospitality marketing strategy insights from the past week. Enjoy:

  1. Skift talks about “Why Travel Brands Need To Go Deeper On Content Strategy.”
  2. As you might imagine, I completely agree, having noted not long ago that “For Travel Marketers, Content is Still King.”
  3. Two important forms of content: Ratings and reviews. While this one’s from the archives, they remain “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.”
  4. eMarketer takes a good look at “Marriott’s Take on Digital Marketing: Always Look Ahead.”
  5. Hotel Management looks ahead with its explanation of “How To Use The Internet of Things To Elevate the Customer Experience.”
  6. Of course, with all these changes, it’s understandable if you find yourself asking “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?” The answer, of course, is no. But check out the post to understand why — and how you can both survive and thrive despite the pace of change.
  7. Finally, why not finish out this week’s list with these “7 Must-See Posts Highlighting How to Market Your Hotel in the Future” from the Hospitality Marketing Link Digest series.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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April 27, 2017

What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192)

April 27, 2017 | By | No Comments

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What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192)

What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 28s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

March 24, 2017

11 Excellent Posts Connecting Mobile, Content, and Customer Experience: E-commerce Link Digest

March 24, 2017 | By | No Comments

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Hey, Big Thinkers! It’s my daughter’s birthday and I’m running out of the office, but wanted to leave you a great list of 11 excellent posts connecting mobile, content, and customer experience to check out before I go. Enjoy:

11 Excellent Posts Connecting Mobile, Content and Customer, Experience: E-commerce Link Digest

  1. “Mobile App Usage Grows by 28%: Where Are Users Spending Their Time?” from Econsultancy
  2. Internet Retailing says that “Mobile Is Key Online Purchase Channel Not Just for Browsing; Claims Retailers Not Measuring Properly.”
  3. CNET says it’s “Not Just Speed: 7 Incredible Things You Can Do With 5G.” Time will tell, eh?
  4. CMS Wire reports that “Content Has Never Been More Important, Mobile World Congress Panelists Say.”
  5. We’ve got a fantastic list of “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” from the E-commerce Link Digest series.
  6. Brand Quarterly outlines “Successful Content Marketing In 8 Steps” for you.
  7. A recent episode of Thinks Out Loud — our e-commerce and digital strategy podcast — explained that “Content Marketing is a Powerful Hammer But Not Everything’s a Nail.” Give a listen to find out why.
  8. Content plays a critical role in customer experience as I argued in another recent podcast episode, this one stating “Content is King, Customer Experience is Queen.”
  9. Another entry from CMS Wire says “‘Experiences’ Are Everything Now: Implications for Your Brand.”
  10. An entry into the E-commerce Link Digest series rounded-up “9 Insights Into Customer Experience, Content Marketing and More” that you won’t want to miss.’
  11. And, finally, check out these thoughts on “Improving Customer Experience in 2017: The Conference Board’s 13th Annual CX Conference.” You’ll be glad you did.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

March 11, 2017

6 Digital Marketing Posts You’ll Want Your CMO To See: E-commerce Link Digest

March 11, 2017 | By | No Comments

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6 Digital Marketing Posts You'll Want Your CMO To See: E-commerce Link Digest

Hey, Big Thinkers! Hope you’ve had amazing week. Let’s close it out with these 6 digital strategy and content marketing posts you’ll want your CMO to see. Enjoy:

  1. CMO.com, appropriately enough, offers up “A Glimpse At ‘The CMO Of The Future’.” Neat.
  2. On a related note, Business2Community lists “4 Things Every CMO Should Be Able to Do.” Definitely worth a look.
  3. A recent item from our E-commerce Link Digest series collected “9 Great Posts Focused on Digital Transformation, Strategy, and AI” for you.
  4. Meanwhile, these “13 Key Insights About Mobile Commerce, Payments, and Content Marketing,” also from the E-commerce Link Digest series, provide some spectacular information for existing and emerging CMO’s alike.
  5. Speaking of content marketing, Marketing Insider Group explained how to “Make Your Content Marketing Influential by Understanding the Influencers.” Well worth your time.
  6. And, finally, this episode of Thinks Out Loud, our e-commerce and digital strategy examines “Trends for 2017: What Your Content Marketing Strategy Looks Like.” Don’t miss it.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

March 3, 2017

9 Insights Into Customer Experience, Content Marketing and More: E-commerce Link Digest

March 3, 2017 | By | No Comments

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9 Insights Into Customer Experience, Content Marketing and More: E-commerce Link Digest

Howdy, Big Thinkers! Hope you’ve had an amazing week. What do you say we close it out with these 9 insights into customer experience, content marketing and more as this week’s entry into the E-commerce Link Digest series? Enjoy:

  1. In an article on Forbes, Lauren Friedman looks at “Millennials And The Digital Experience: Getting Your Digital Act Together.” Really good stuff.
  2. Of course, millennials represent a significant change for your business. But Paul Daugherty, Accenture’s Chief Technology Officer, looks at what might be an even more profound shift: “The Changing Face of Business – and the Part Artificial Intelligence Has to Play.” Fascinating post and well worth your time.
  3. Some changes are painful. Chris Isidore reports on CNN Money that “JCPenney Will Close up to 140 Stores.” But it’s worth noting that this represents more a shift in who’s winning rather than a trends away from retail altogether. For instance, in the article, Chris notes that Amazon “…expects to hire 100,000 US workers this year,” some likely for its new retail outlets like Amazon Go. One thing’s for sure. Retail will continue to see significant changes over the next few years as customers and companies alike navigate this new environment.
  4. For additional insights into how these changes might shape your world, don’t miss these 9 Great Posts Focused on Digital Transformation, Strategy, and AI from the E-commerce Link Digest series.
  5. Another great entry into the E-commerce Link Digest series offers up “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” that you won’t want to miss.
  6. Hey, speaking of content marketing — see what I did there? — Arnie Kuenn has a fantastic piece over on Brand Quarterly that walks you through “Successful Content Marketing In 8 Steps.”
  7. Let’s follow that up with an entry from Thinks Out Loud, our e-commerce and digital strategy podcast, that looks at “Trends for 2017: What Your Content Marketing Strategy Looks Like.”
  8. But, wait, what’s content marketing got to do with the changes we’re seeing in the marketplace? Well, for starters, it needs to adapt, as Jayson DeMers from Forbes explains “How Content Marketing Could Change In A Wearable Technology Era.” Also, as somebody said recently, “Content is King, Customer Experience is Queen” — and both play a critical role in helping you connect with your customers.
  9. And while we’re on the topic of connecting with customers, don’t miss this look at “Improving Customer Experience in 2017: The Conference Board’s 13th Annual CX Conference” for even more insights to improve your business all year long.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

January 14, 2017

9 Nifty E-commerce and Digital Strategy Notes for the New Year: E-commerce Link Digest

January 14, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


9 Nifty E-commerce and Digital Strategy Notes for the New Year: E-commerce Link Digest

Hey, Big Thinkers! Don’t want to take too much time setting things up today, so instead let’s get right to this list of 9 nifty e-commerce and digital strategy notes for the New Year. Enjoy:

  1. Leading off, Fortune reports that this was a “Record-Setting Holiday for Retail: Online Sales Surge to $91.7 Billion,” which, y’know, is a lot.
  2. While we’re talking about e-commerce — though, to be fair, that’s kind of our thing around here — we went ahead and rounded-up this collection of “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” as part of the ongoing E-commerce Link Digest series.
  3. On the content marketing front — see what I did there? — Brand Quarterly explains that “Content Is King… As Long As The Kingdom Is Interested!”
  4. So, speaking of content, check out “Trends for 2017: What Your Content Marketing Strategy Looks Like” from Thinks Out Loud, our weekly e-commerce and digital strategy podcast.
  5. Business Insider put together a list of “The Best and Worst Social Networks, According to a College Student” that’s really cool.
  6. Our own Tim Peter has a post over at Biznology that lists a great set of “New Year’s Resolutions for Digital Marketers” you’ll definitely want to check out.
  7. And while we’re on that topic, you’ll also want to check out this post that asks, and answers, “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
  8. You also won’t want to miss another episode of Thinks Out Loud that looks at “3 Trends Driving Your 2017 Digital Strategy.”
  9. And, finally, be sure to check out these “8 Digital Marketing Insights to Kick-Off 2017 the Right Way,” also from the the E-commerce Link Digest series. It seems like a great way to round out the week, and this list of 9 nifty e-commerce and digital strategy notes for the New Year too, don’t you think?

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

December 14, 2016

Trends for 2017: What Your Content Marketing Strategy Looks Like (Thinks Out Loud Episode 183)

December 14, 2016 | By | No Comments

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Trends for 2017: What Your Content Marketing Strategy Looks Like (Thinks Out Loud Episode 183)

Trends for 2017: What Your Content Marketing Strategy Looks Like (Thinks Out Loud Episode 183) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 37s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

November 18, 2016

10 Excellent Content, Personalization, and Customer Experience Insights: E-commerce Link Digest

November 18, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


10 Excellent Content, Personalization, and Customer Experience Insights: E-commerce Link Digest

Howdy, Big Thinkers! No big setup this week. Instead we’re going to get your right into this list of 10 excellent content, personalization, and customer experience insights from the past week. Enjoy:

  1. Dan Farrell at CMO.com explains why “An Agile Attitude Is Key To Digital Innovation.” We completely agree, having said on a recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, “The Simple Truth? Digital is a Mindset.”
  2. Another CMO.com post outlines new research from Gartner that shows “Marketing Budgets On The Rise As CMO Mandate Grows” that you’ll want to note.
  3. What’s included in that mandate? Well, personalization, for one. And Mike Bainbridge at Brand Quarterly looks into this in his post, “Moving From Experience To Data: Why Personalization Is The Key To Brand Success.”
  4. While we’re on the topic of personalization, another recent podcast episode looked at “Why Digital Demands Personalization and Customer Focus” and another recent post on Thinks laid out “9 Must-Read Personalization Insights to Start Your Week Off Right.”
  5. Shifting gears, Joe McCambley from iMediaConnection asks the critical question, “What Is Content Strategy Anyway?”
  6. Why is that so critical? Well, as we noted recently, this represents one of the key “Trends for 2017: Content Takes Center Stage.”
  7. User-generated content often plays a key role in your content strategy, which makes the fact that “70% Of Consumers Will Leave a Review for a Business when Asked”, according to Search Engine Land, important to note.
  8. And why do reviews matter? Well, as we’ve noted before, they often work as “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.”
  9. Of course, getting the ratings and reviews that you’ll want to share with your customers depends heavily on providing a quality customer experience. Fortunately, Sheldon Monteiro wrote a fantastic piece on CMO.com called, “Debunked! 3 Myths About Customer Experience In The Digital Era” that I highly recommend.
  10. Finally, let’s round out this list of 10 excellent content, personalization, and customer experience insights with Matt Weinberger at Business Insider’s report on “Facebook CTO Mike Schroepfer’s interview about Mark Zuckerberg’s ‘crazy’ 10-year plan” that you’ll really want to check out when you have a moment.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: