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Tim Peter Thinks

Tim Peter

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August 1, 2016

11 Exceptional E-commerce Insights: The Top Posts of Summer, 2016

August 1, 2016 | By | No Comments

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11 Exceptional E-commerce Insights: The Top Posts of Summer, 2016Welcome to August, Big Thinkers. Hope you’re having a super summer, filled with both fun and fantastic business results. And, as ever, we’re going to kick-off the month by rounding-up your favorite posts from the past 30 days. Of course, since it’s summer, we rolled it into one super-sized edition, featuring the top posts from June and July. Without further ado, here are 11 exceptional e-commerce insights: the top posts of Summer, 2016. Enjoy:

  1. The biggest post of the past couple months, by far, looked at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” in an episode of Thinks Out Loud, our digital marketing and e-commerce podcast.
  2. The E-commerce Link Digest series remains among the most popular features here on the blog. For instance, these “7 Must-Read Marketing and E-commerce Posts,” this set of “13 Near-Perfect Posts Featuring Future Marketing Trends,” this round-up of “10 Must-See Marketing Posts from the Past Week” and this collection on “13 Excellent E-Commerce and Digital Strategy Insights” all received lots of traffic and social activity over the last month.
  3. Another pair of related podcast episodes introduced “The New Digital Strategy Playbook: Part 1” and “The New Digital Strategy Playbook Part 2: Electric Boogaloo” to help you grow your brand and business.
  4. While itself a round-up of top posts, many of your fellow Big Thinkers loved this collection of “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far).” Check it out to see why for yourself.
  5. Digital payments represent a huge step forward for e-commerce, which helps explain the popularity of this next post, which offered “A Quick Snapshot of the State of Mobile Payments.”
  6. Another Thinks Out Loud episode makes this month’s list, this one outlining “The Simple Truth? Digital is a Mindset.” Why not give it a listen when you get a moment?
  7. These “9 Must-Read Personalization Insights to Start Your Week Off Right” represent a personal favorite of mine, but also proved highly popular among your fellow readers here on Thinks.
  8. Coming in at the #8 position in this month’s list is one that reminds you “Don’t Get Hung Up On Smartphones: Put Your Customer First.”
  9. Video represents one of the top trends for 2016 — especially on mobile. And this post “Digital Video is Taking Over: These 5 Data Points Prove It” demonstrates why.
  10. Another big trend this year? Content marketing. Which certainly explains why this collection of “15 Colossal Content Marketing Insights to Kick off Your Week” got so much love over the last month.
  11. Finally, we’ll round-out this list of 11 exceptional e-commerce insights, the top posts of Summer with this pair of E-commerce Link Digest posts, featuring “12 Powerful Posts Featuring the Top Mobile and E-commerce Trends” and these “11 Outstanding Insights Into the Future of Digital.” Great stuff all around.

What, you still want more? Well, if you’re looking to learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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July 29, 2016

8 Excellent E-commerce and Digital Strategy Insights: E-commerce Link Digest

July 29, 2016 | By | No Comments

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8 Excellent E-commerce and Digital Strategy InsightsHey, Big Thinkers! Hope you’ve had an awesome week. We’re going to skip all the setup for this week’s E-commerce Link Digest and just get you right to these 8 excellent e-commerce and digital strategy insights. Enjoy:

  1. Marketing Charts uncovers data that shows the “CMO Role Evolving Towards More Strategic Business Leadership.” You might want to review these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)” as well as “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” so you can stay on top.
  2. CMO.com says “Mobile Video Is A Marketing Necessity, Not A Luxury.” I couldn’t agree more, which is what led me to write “2016’s Top Trends — Make Room For Mobile Video” and “Digital Video is Taking Over: These 5 Data Points Prove It.”
  3. The Wall Street Journal has a fascinating piece about “IBM Pushing Blockchain into the Supply Chain” that’s well worth your time. Clever titles aside, it speaks to how technology is not only shaping every step of the customer journey, but also how companies respond.
  4. While we’re on the topic of blockchain — which is most famously used to power the bitcoin digital payments standard — you might want to check out “Why I’m Bullish on Mobile Payments and Messaging.”
  5. These “13 Excellent E-Commerce and Digital Strategy Insights” from the the ongoing E-commerce Link Digest series are worth another look too when you have a moment.
  6. Social Media Today posted a pretty great infographic that outlines “The State of Digital Marketing In 2016.” I’ll be sure to include the graphic below too.
  7. Bloomberg highlighted “Facebook’s Really Big Plans for Virtual Reality,” which is a truly fascinating look at a big topic for the next few years — though, technically, I’m much more bullish on augmented reality than virtual reality for reasons I’ll explain at some point down the road. In the meantime, why not check out “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” when you get a chance.
  8. And, finally, I know I linked to this up above, but it’s really worthwhile to for you to take another look at these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)” and “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” so you can keep up with all the changes in digital marketing over the next year.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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July 22, 2016

7-Plus Can’t Miss Mobile Commerce Strategy Posts: E-commerce Link Digest

July 22, 2016 | By | No Comments

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7-Plus Can't Miss Mobile Commerce Strategy Posts: E-commerce Link DigestWell, Big Thinkers, that’s another week in the books. Let’s skip any fancy setup this time around and just get right to these 7-plus can’t miss mobile commerce strategy posts, part of the ongoing E-commerce Link Digest series. Enjoy:

  1. Business Insider takes a look at the “Payments Ecosystem – Data & Business Potential,” which helps underscore “Why I’m Bullish on Mobile Payments and Messaging” and “Why Mobile Payments Will Rule.”
  2. The team here at Thinks rounded-up this set of “13 Excellent E-Commerce and Digital Strategy Insights” from the E-commerce Link Digest series as well as these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)”
  3. A great episode of our Thinks Out Loud podcast reveals “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” for you. That’s clearly useful info, since as Sheryl Pattek of Forrester asks on CMO.com, “CMOs, Your Role Is Evolving — Are You Keeping Up?”
  4. We’re going to stick with CMO.com for a moment, where Giselle Abramovich put together a great collection of “15 Mind-Blowing Stats About Millennials” that will help you connect with that critical segment.
  5. Blair Symes wrote a terrific piece for Chief Marketer that outlines “8 Omni-Channel Marketing Pitfalls to Avoid” and that pairs nicely with this set of “8 Killer Entries About Improving E-commerce Experience.”
  6. Michael Brenner writing at Marketing Insider Group explains why “Personalization Is the Future of Content Marketing.” If you liked that, you might also enjoy this group of “15 Colossal Content Marketing Insights to Kick off Your Week” or this reminder that “Content is Still The King.”
  7. Finally, let’s round out this week’s round-up of 7-plus can’t miss mobile commerce strategy posts with these “12 Powerful Posts Featuring the Top Mobile and E-commerce Trends”

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 21, 2016

The New Digital Strategy Playbook Part 2: Electric Boogaloo (Thinks Out Loud Episode 172)

July 21, 2016 | By | No Comments

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The New Digital Strategy Playbook Part 2

The New Digital Strategy Playbook Part 2: Electric Boogaloo (Thinks Out Loud Episode 172) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 45s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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July 13, 2016

The New Digital Strategy Playbook: Part 1 (Thinks Out Loud Episode 171)

July 13, 2016 | By | No Comments

Team brainstorming the new digital strategy playbook, part 1

The New Digital Strategy Playbook: Part 1 (Thinks Out Loud Episode 171) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 19s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

April 13, 2016

It’s Facebook’s World and We’re All Living In It (Thinks Out Loud Episode 160)

April 13, 2016 | By | No Comments

It's Facebook's World and We're All Living In It (Thinks Out Loud): Woman using social media on mobile phone

It’s Facebook’s World and We’re All Living In It (Thinks Out Loud Episode 160) – Headlines and Show Notes

Tim Peter

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April 4, 2016

10 Amazing Digital Marketing Messages: The Top Posts of March, 2016

April 4, 2016 | By | No Comments

<Amazing digital marketing messages: Young professionals using mobile devices to conduct businessp>Good morning, Big Thinkers. Hope you all had an amazing weekend—and an amazing first quarter of 2016. Now that we’ve reached April, it’s time once again to round-up your most liked and linked, saved and shared, engaged and emailed posts from the past month. And it looks like we’ve got an awesome collection of fantastic posts for you. So, without further ado, here are 10 amazing digital marketing messages: the top posts of March, 2016 for you. Enjoy:

  1. The top post for the past month came from our ongoing E-commerce Link Digest series, and highlighted “10 Terrific Items Featuring The Week’s Top Trends.” Good stuff all around.
  2. A recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, rocketed up the list of your favorite posts from last month by exploring why “Mobile Won’t Just Change Marketing; Mobile Will Change the World.”
  3. Since we’re talking about Thinks Out Loud, it seems appropriate that this look at “Why Digital Demands Personalization and Customer Focus” from a recent episode is next on the list of the most popular posts from the past month. Check it out to see why for yourself.
  4. This list of “Five Reasons Marketers Need to Get Ready for Mobile Messaging” slides into the number four slot on this month’s list. And a follow-up podcast episode that explained “Why I’m Bullish on Mobile Payments and Messaging” is well worth your time, too.
  5. The next most popular post looked at “The Digital Strategy Myth” in detail and explained how that myth can create serious risks for your business. What’s the myth? Well, read the post to find out.
  6. These collections of “11 Excellent Digital Marketing Insights to Drive Success This Year” and “7 Super Posts About Mobile Commerce and Customer Experience,” both from the E-commerce Link Digest series enter the list at number 6.
  7. The next post on the this month’s list explores a significant truth about marketing today. It’s called “Content Marketing: We’re All Publishers Now” and highlights exactly why that matters for your business.
  8. One last episode of the Thinks Out Loud podcast sneaks onto the list this month, this one exploring why and how “Digital Drives Disruption.”
  9. You and your fellow Big Thinkers also loved this round-up of “7 Special Digital Strategy Insights: The Top Posts of February, 2016.” Give it a look to see why.
  10. And, finally, let’s round-out this look at the top posts of March 2016 with this item, “Opportunity (The Leap Day Edition).” While, technically, it was published on February 29, you’ll soon see why that lesson applies every day of the year.

And there you have it Big Thinkers. The top posts of March, 2016 to keep you tuned into what matters to your friends here at Thinks.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

By

January 20, 2016

Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149)

January 20, 2016 | By | No Comments

Driving Seamless Experiences in 2016 (Thinks Out Loud Podcast Episode 149)

Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149) – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 7s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

January 13, 2016

The State of E-commerce 2016 (Thinks Out Loud Episode 148)

January 13, 2016 | By | No Comments

The State of E-commerce 2016

The State of E-commerce 2016 (Thinks Out Loud Episode 148) – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 42s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

January 5, 2016

16 Key Insights: The Top Travel Marketing Posts of 2015 (Travel Tuesday)

January 5, 2016 | By | No Comments

16 Key Insights: The Top Travel Marketing Posts of 2015Well, Big Thinkers, it’s time once again to round-up the top posts from the past year as selected by you and your fellow readers here on the blog. And, just like last year, a number of key insights emerged from what you read, shared, liked, and linked to over the past 12 months. The core trends, in no particular order:

  • Driving direct business. Obviously, many hotel marketers continue to worry about OTA’s such as Priceline and Expedia, but the emergence of alternative accommodations providers like Airbnb have seem to have really increased the importance of connecting directly with guests.
  • Mobile. One of the key ways you need to connect with guests? Mobile. No longer a future trend (as I pointed out not long ago), mobile’s time is now.
  • Millennials. And, of course, one of the key drivers of growth in mobile and in travel business overall is the rise of Millennials as a legitimate contributor to both leisure and business travel.
  • Data. Finally, putting all these pieces together increasingly requires a robust customer data strategy and effective execution to make it work. While this wasn’t as prominent throughout 2015, expect to see lots of action in this area this year.

With all that said, take a few moments to review these 16 key insights, the top travel marketing posts of 2015. You’ll be glad you did. And stay tuned for even more good things as we go forward in 2016. Enjoy!

  1. Leading off this year’s list, we’ve got these “5 Key Facts About Mobile, Millennials, and Hotel Marketing.” Really important metrics there. Don’t miss ’em.
  2. Another huge past this past year asked “How Safe Are Independent Hotels from Airbnb?” The answer really depends on you, of course, so be sure to see how you can defend your hotel from the coming competitive pressures in your market.
  3. It seemed liked everyone wanted to learn more about “The Big Myth About Digital Strategy.” Check it out to see why.
  4. My annual “Digital Marketing Directions 2016: Key Trends Driving Your Hotel Marketing Next Year” presentation always proves popular. I’m actually presenting this talk again (updated with some new material) to the Washington, DC HSMAI chapter in a couple of weeks. Keep checking the event page for updated details if you’d like to attend.
  5. One of my personal favorite posts from the past year is this “Huge List of Lessons Learned at HSMAI’s Digital Marketing Strategy Conference.” It seems like I gain a great set of takeaways every year—and you can look forward to insights from this year’s show next month.
  6. This next post, “Are Hotel Brands Doomed?” preceded and stands as a companion piece to the look at independent hotels and Airbnb up there in the #2 position. If you work for a management company or asset management firm, you might want to review both.
  7. Our Hospitality Marketing Link Digest series always attracts lots of attention from your fellow Big Thinkers. And this entry, containing “4 Key Posts About 2015 Travel Marketing Trends” was no exception.
  8. These “Trends in Hospitality Digital Marketing for 2016” captured your fellow readers’ fancy last October.
  9. Another personal favorite of mine—and many of your fellow Big Thinkers, given how frequently they shared it—was this look at “Why Mobile Matters for Hotel Marketing.”
  10. One of the most important posts of last year was this report “Priceline CEO Darren Huston Explains Why Driving Brand Value Matters.” Priceline, Expedia, TripAdvisor, Google, and Airbnb are killing it right now. Any time they provide you an opportunity to learn about what they’re up to is an opportunity you can’t afford to miss. Check out the whole post to see why.
  11. This collection of “6 Key Hotel E-commerce Tips: A Cheat Sheet to Drive Direct Business” rocketed up the list last year… and for good reason. Take a look for yourself and learn why.
  12. I was interviewed by a trade magazine for “5 Hotel Marketing Trends for 2015: Tim Peter in Hotel News Now” and thought you might appreciate hearing what we talked about. Looks like you and your fellow readers wanted to hear all about it.
  13. Another Hospitality Marketing Link Digest makes this year’s list, with this one a round-up of “5 Hospitality Marketing Trends You’ll Want to Keep in Mind.”
  14. Although this next post was published early in the year, these “3 Keys to Compete with OTA’s in 2015 and Beyond” still hold true in 2016.
  15. While we’re on the topic of OTA’s, you may still want to review this look at “What the Expedia-Orbitz Deal Means for Your Hotel.”
  16. Finally—and amazingly—this next post was only published a few weeks ago. Yet, it managed to race up the charts and make it into this year-end recap all the same, by asking the crucial question, “Is Social a Waste of Time for Hotel Marketers?” The short answer is “no.” But be sure to read the whole post to understand why.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

  • 7 Hot Hotel Marketing Insights: Hospitality Marketing Link Digest
  • How the Best Hotels Own the Guest
  • The Top 14 Hotel Marketing Posts of 2014
  • 5 Amazing Mobile Hotel Marketing Stories: Hospitality Marketing Link Digest
  • 3 Mobile Milestones for Travel Marketing
  • 6 Insights About Travel Innovation Trends: Hospitality Marketing Link Digest
  • 6 Totally Brilliant Travel Marketing Posts: Hospitality Marketing Link Digest
  • Mind-Blowing Mobile Stats for Hotel Marketers from Google
  • 5 Outstanding Posts to Kick-off a Successful Hotel Marketing Week: Hospitality Marketing Link Digest
  • 7 Truly Useful Hospitality Marketing Messages: Hospitality Marketing Link Digest
  • Why Apple Might Choose Yelp as Its Go-To Search Engine
  • 6 Winning Travel Marketing Posts: The Top Hospitality Marketing Posts from January
  • 5 Fantastic Hotel Marketing Posts You Won’t Want to Miss This Week: Hospitality Marketing Link Digest

  • Key Revenue Levers Driving Profitability (Presentation)
  • What’s Amazon’s Travel Offering Really About?
  • 5 Killer Resources for Hotel Marketers: Hospitality Marketing Link Digest
  • 6 Superb Hotel Marketing Insights: The Hospitality Marketing Link Digest
  • 15 Key Travel Marketing Posts of 2015 (So Far).