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December 31, 2014

15 Key Mobile and E-commerce Trends to Prep You for 2015 – Thinks Out Loud Episode 104

December 31, 2014 | By | No Comments

Key trends for 2015

15 Key Mobile and E-commerce Trends to Prep You for 2015 – Headlines and Show Notes

  1. The Future of E-commerce and Mary Meeker’s 2014 Trends – Thinks Out Loud Episode 74 — May 28, 2014
  2. Why Mobile Commerce Will Be Even Bigger Than You Think – Thinks Out Loud Episode 76 — June 11, 2014. Key point: Because mobile is always at hand. It’s shaping customer behavior. Almost half of all purchase decisions today are already mobile influenced.
  3. Should Your Mobile Marketing Strategy Focus on Apps or the Mobile Web? Thinks Out Loud Episode 69 — April 10, 2014. Examples of businesses using apps well. Also reviews great mobile web experiences.
  4. Why Mobile Commerce Will Win – Thinks Out Loud Episode 102 — December 10, 2014. The rise of millennials and their influence on mobile e-commerce.
  5. Why Mobile First Just Became Mobile Now – Thinks Out Loud Episode 71 — April 30, 2014. Proctor & Gamble’s big move to mobile and social.
  6. Scary Changes Coming to Marketing – Thinks Out Loud Episode 96 — Octover 29, 2014. Increasing influence of Moore’s Law, Kryder’s Law, and Butters’ Law. Changes in payments. And big shifts in demographics.
  7. What Does “It’s All E-commerce” Really Mean? Thinks Out Loud Episode 77 — June 18, 2014. Demographic shifts.
  8. Why Your Customers’ Privacy Matters to Your Marketing – Thinks Out Loud Episode 68 — April 2, 2014. Exactly what is says on the tin.
  9. Internet Marketing to Make You Happy – Thinks Out Loud Episode 64 — March 5, 2014. Using emotion and storytelling in digital marketing.
  10. The Biggest Trends Driving E-commerce: Thinks Out Loud Episode 98 — November 12, 2014. Recap of trends.
  11. Is E-commerce Innovation Over? Thinks Out Loud Episode 97 — November 5, 2014. No. Along with some ideas and trends that will influence e-commerce, m-commerce, and innovation overall.
  12. Internet Marketing to Millennials (Gen X and Boomers Too) – Thinks Out Loud Episode 65 — March 12, 2014. Tips and advice for targeting key demographics in mobile and digital.
  13. How Big is E-commerce Anyway? Thinks Out Loud Episode 67 — March 26, 2014. Big.
  14. Mobile, Millennials and More: E-commerce Trends 2015: Thinks Out Loud Episode 99 — November 19, 2014. Great round-up of trends affecting mobile, marketing, and millennials.
  15. How Mobile Makes E-commerce Physical – Thinks Out Loud Episode 72 — May 7, 2014. Early look at the integration of mobile and physical spaces. There is no “offline” any longer.
  16. You might also enjoy the slides from my recent webinar, Digital Marketing Directions: Key Trends Driving Your Marketing Next Year,:

    Contact information for the podcast: podcast@timpeter.com

    Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

    Running time: 18m 7s

    You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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December 23, 2014

14+ Fantastic Reads for a Long Holiday Weekend

December 23, 2014 | By | No Comments

snow.jpgWell, Big Thinkers, around here we’re about to settle in for our long winter’s nap. There won’t be any new posts this weekend. But to hold you over, check out this big list of 14 popular past posts from Thinks over the last couple years:

  1. Subdomains vs. Subdirectories for SEO
  2. Is Google+ Dead, Dying, or Something Else Altogether?
  3. Will E-commerce Kill Retail?
  4. 5 Questions About Landing Page URL’s
  5. What Exactly is an “Industry Average” Conversion Rate?
  6. The Shocking Truth About Millennials and Digital Media
  7. The Future of E-commerce and Mary Meeker’s 2014 Trends – Thinks Out Loud Episode 74
  8. It’s all e-commerce, Apple edition
  9. Want Proof that Mobile Drives Purchases?
  10. What Your Customers Expect from Mobile and E-commerce in 2014
  11. 7 Reasons E-commerce Growth Has Nowhere to Go But Up
  12. Will Millennials Use Email?
  13. What Can Proctor & Gamble Teach You About the State of Digital Marketing?
  14. Why Friction-Free E-commerce Matters – Thinks Out Loud Episode 62

And for the Travel Tuesday fans out there, here are 14 posts from our weekly Travel Tuesday series:

  1. What Expedia’s Leaders Can Teach You About Digital Strategy
  2. Marriott Partners with Booking.com. Should You?
  3. What in the World are Priceline and TripAdvisor Up To?
  4. How to Use Emotion and Storytelling in Digital Marketing
  5. The Single Most Effective Way to Improve Your Brand’s Digital Marketing
  6. What Are Google’s Plans for Hotel Distribution?
  7. The Big Myth About Hotel Metasearch
  8. Holy Crap! Mobile’s Even Bigger Than You Thought
  9. How Intermediaries Drive Up Your Costs: 5 Ways to Protect Yourself
  10. Digital Marketing Directions: 3 Trends Shaping 2014 Hotel Internet Marketing and E-commerce
  11. 6 Key Secrets Every Hotel Marketer Should Know
  12. 4 Lessons You Need to Know from Google’s Affluent Traveler Report
  13. 4 Reasons Why Google Metasearch in Maps Matters
  14. 5 Mind-Blowing Stats About Mobile’s Growth You Must Know

I hope you all have a safe, happy, and wonderful holiday, wherever you may be! Look forward to all new content on Thinks next week.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Tim Peter

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December 22, 2014

Want Proof that Mobile Drives Purchases?

December 22, 2014 | By | No Comments

Mobile drives purchasesIf you’ve ever wanted proof that mobile drives purchases, this is big news: You’ll now be able to see whether your search ads are driving foot traffic to your place of business. According to Search Engine Land, Google is launching a new “Store Visits” metric in AdWords, designed to use your customers’ location to determine whether they’ve visited your stores, restaurants, and hotels after clicking on an ad.

That’s huge. And it makes a ton of sense, too. Because according to eMarketer, mobile drives sales, regardless of where your customers purchase:

“…most mobile research leads to a purchase, just not on the smartphone.”

The even bigger takeaway from the eMarketer data? How significant a role your customers’ smartphone plays:

“In a March 2014 survey conducted by Nielsen for xAd and Telmetrics, between 70% and 80% of US smartphone or tablet users said they had completed or would soon complete a purchase related to their smartphone search. The study also found that more than 40% of consumers considered a smartphone or tablet their most important media resource for a purchase decision.”

I want to emphasize that again: “More than 40% of consumers considered their smartphone or tablet their most important media resource for a purchase decision.”

And yet, according to data I cited the other day, almost two-thirds of businesses still treat mobile as a new technology. I mean, sure, mobile is “new-ish.” But your customers have adopted mobile generally, and smarthphones specifically, as their preferred way of researching the products and services they’re looking to buy. And, as the data above shows, are making purchases based on that research.

If you’re among the 60-plus percent still thinking about mobile as something “new,” it’s time to realize that your customers don’t. For them, it’s what’s close at hand. It’s their most personal computer.

Combined with the data eMarketer has in its research and the data you’ll be able to gain about your business from Google, what more proof do you need?

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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December 19, 2014

9 Shocking E-commerce Directions for 2015: E-commerce Link Digest

December 19, 2014 | By | No Comments

Mobile nowOK, Big Thinkers, we’ve almost made it. Just another week or so to go before the New Year is upon us. To get you ready for the big day, take a look at these 9 shocking trends shaping e-commerce and digital marketing in 2015.

  1. Forrester says that 62% of businesses still treat mobile as a new technology, according to an article on Mobile Marketer. 62%?!? Almost two-thirds? How can that be? Mobile is far more than a trend at this point. It’s a way of life for your customers. For instance, Luxury Daily has data that shows mobile is making big inroads among higher-income consumers, with fashion and luxury purchases representing 33% of all mobile transactions. And, as is often the case with e-commerce, that activity will trickle down to middle and lower-income consumers over time. (Especially when we’re seeing a big rise in the quality and quantity of $30 smartphones available). If that number is still above 50% in 6 months time, I’m going to be really shocked.
  2. Speaking of shocking facts, the Boston Globe notes that retail customers now set the trends in age of e-commerce. Due to the rise of e-commerce, customers now expect variety among the products and services they choose. And as we enter a world where it’s all mobile commerce they don’t have to wait to get home to actually buy from someone else if you can’t meet their needs. Mobile commerce will win, for sure. Which is why the best strategy is to integrate mobile into the shopping experience naturally. The best way to beat show rooming is to support your customers and direct them to your own mobile site when you don’t have exactly what’s needed in-store.
  3. For examples of how mobile might change the retail experience in practice, check out this eMarketer report: “Auto Dealers 2015: Still Waiting on Mobile,” which highlights the ways auto dealers are about to feel the pain of disruption in the next year or two. Compelling read and a valuable case study for any industry.
  4. The New York Times lists the dozens more companies that have signed up for Apple Pay. I strongly suspect that digital wallets will be the top e-commerce trend shaping customer behavior in 2015. Most importantly, it will streamline mobile commerce transactions, eliminating the need to type tons of characters into tiny little form fields. And secondly, because as consumers gain familiarity with the process, they’ll expect the same behavior during any checkout process, whether mobile, online, or in-store. Stay tuned for much more on this front.
  5. Another great look at customer behavior comes from Linda Bustos and the fine folks at GetElastic, with their latest infographic, “The Tablet Commerce Barometer.” Cool insights into how your customers use tablets in ways that differ from smartphone or desktop. Well worth checking out.
  6. Looking for even more disruption? The Verge outlines Amazon’s test of its one-hour Prime Now delivery service in New York City. This is what you’re competing against. And if waiting an hour or two is preferable to purchasing in your store, you need to take a good look at what you need to do better.
  7. One long-standing way of offering a more personalized experience to your customers is to provide a loyalty program. And as eMarketer notes, if you really want to know whether loyalty programs are worth it, just ask Amazon. The report details how much value Amazon receives from its Prime customers (hint: a LOT), and offers some guidance on what you can do to compete.
  8. Another key trend worth watching as we head into next year, according to the GetElastic team, is visual search. While I suspect that’s going to take a bit to become a mainstream behavior (I think voice is far more practical in most cases), it’s undoubtedly worth keeping an eye on as we head into 2015. Pay attention to what your customers are doing in-store and get ready to move if you see a big shift in activity there. Oh, and while we’re on the topic, you’re really going to want to check out the newly updated edition of “Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Website” by Bill Hunt and an old friend around here, Mike Moran (you can also check out my review of “Search Engine Marketing, Inc.” here). Bill and Mike have created an outstanding look at search engine marketing overall, and provided the right foundation no matter what direction search heads.
  9. Finally, no matter how much things change in 2015, no matter how shocking the changes upon us, content will remain king, helping your customers to find, research, desire, and purchase the products and services they need. To that end, check out these fantastic Search Engine Land tips on how to make every single page on your website evergreen. Excellent advice to help your search engine rankings, and your customers, regardless of where, when, and how they choose to purchase.

If you’re interested in more, you’re going to want to check out these 4+ Outstanding E-commerce Insights to Kick Off Your Week, the 11 Exceptional Reads about E-commerce and Mobile, these 5 Must-See Black Friday and Cyber Monday Trends: E-commerce Link Digest and the 9 Outstanding Marketing Posts to Warm Up Your Weekend: E-commerce Link Digest from our regular E-commerce Link Digest series. Plus don’t miss 10 Exceptional Marketing and E-commerce Essays: The Top Posts from November, too.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

December 17, 2014

Mobile is More Than a Trend – Thinks Out Loud Episode 103

December 17, 2014 | By | No Comments

Mobile travel hiker

Mobile is More Than a Trend – Headlines and Show Notes

You might also enjoy the slides from my recent webinar, Digital Marketing Directions: Key Trends Driving Your Marketing Next Year,:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 37s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

December 16, 2014

2015 Travel E-commerce Trends Worth Watching: Digital Wallets (Travel Tuesday)

December 16, 2014 | By | No Comments

Mobile payments and other e-commerce insightsSkift has an interesting breakdown of Priceline’s integration of Apple Pay into its booking process, stating how Apple Pay — and digital wallets, generally — will become a standard option for travel brands, stating the following:

“With its roll out of Apple Pay last week, Priceline.com didn’t become the first booking site to integrate Apple Pay into a mobile app as HotelTonight did so in October. Priceline is certainly the biggest booking site to integrate the technology, though, and its marriage with Apple Pay signals a new era of on-the-go bookings leading to an even faster checkout process.”

I’ve highlighted this trend before:

“Today, your customers use credit cards to make their purchases because they’re the simplest, most cost-effective options available. But recent moves like the introduction of Apple Pay — combined with the recent card hacks suffered by merchants like Target and Home Depot — are starting to change the game for mobile commerce specifically, as well as for e-commerce overall.

Why?

Because, these new products are safer, more secure, and, when done right, easier than swiping a card. The essentially required shift away from “swipe and sign” cards coming next year will only accelerate the trend. I don’t think this is all about Apple, mind you. I expect Google to improve its Wallet app’s usability in the coming months to more effectively compete with Apple Pay, along with any number of competitors to emerge.”

Digital wallets will represent a serious game-changer for e-commerce — in all industries, really, but in particular for travel and hospitality. Remember, when a customer “purchases” in travel, they’re almost always in practice scheduling an appointment for some later experience. There’s no physical product and these experiences are often booked “on the go.” The fewer barriers that exist — the easier you make it to help your guests and passengers hand you their money — the more likely they actually will.

And, that’s exactly why Skift is likely right. Whether it’s Apple Pay, Google Wallet, PayPal, Square, CurrenC, or (most likely) some combination of these, digital wallets are coming. It’s time to get ready.

If you’re interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

You might also want to review this presentation that outlines three trends driving hotel marketing in 2015:


(And, yes… you can hire me to speak at your next event, too).

Finally, take a moment to review some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

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December 14, 2014

7 Remarkable Posts about Mobile Marketing in Travel: Hospitality Marketing Link Digest

December 14, 2014 | By | No Comments

Travel guests mobileLoads of good stuff to catch up on from the past week in the world of hotel and hospitality marketing and e-commerce. For instance, take a moment to check out these 7 remarkable posts about mobile marketing in travel. You’ll be glad you did. Now let’s get on with the links:

  1. Hotel Marketing reports that the OTA’s hotel play pays off leading to double-digit gains. What’s interesting to note is that hotels now comprise almost half of all OTA revenues and are expected to increase to over half in the next few years. I’d encourage hotel marketing, distribution, and revenue managers to consider that a point of leverage in negotiations with OTA’s going forward.
  2. One reason OTA’s seem to be doing so well is their willingness to innovate. Hotel Marketing says Priceline is the first major OTA to integrate Apple Pay. Apple Pay and its competitors like Google Wallet represent a real game-changer for mobile commerce, so expect much more of this in the months to come.
  3. Mobile’s importance will continue to grow for hospitality and travel marketers. In fact, the latest episode of Thinks Out Loud explains why mobile commerce will win in the long-term. It’s already gained enough traction that I don’t think it’s too soon to say it’s all m-commerce (that’s “mobile commerce,” if you’re unfamiliar with the phrase.
  4. Given the growth of mobile ini travel marketing, Tnooz explores how travel compares to other industries for mobile use and transactions. It’s a mixed bag, but generally more positive than negative.
  5. Mobile Commerce Daily looks at the changing landscape of mobile commerce and what it means for brands.
  6. This past week, we uncovered 4 signs that hotel marketing’s future is mobile.
  7. Finally, here’s a cool piece of news for your customers on mobile or “traditional” online: Facebook has launched a call-to-action button for business Pages, finally bringing e-commerce directly into the social experience. Long overdue and potentially very useful for your business.

You might also enjoy past Hospitality Marketing Link Digests such as 6 Great Posts About 2015′s Top Travel Marketing Trends, these looks at how hotel distribution is heating up and rising mobile bookings and big data, as well as this recent recap of the 6 Top Travel Marketing Posts from November.

Don’t forget to check out the entire E-commerce Link Digest series, which includes such great information as these 11 Exceptional Reads about E-commerce and Mobile. Good stuff all around.

If you’re interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

You may also want to review the slides and video from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year”:


(And, yes… you can hire me to speak at your next event, too).

And finally, don’t miss our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

December 12, 2014

11 Exceptional Reads about E-commerce and Mobile: E-commerce Link Digest

December 12, 2014 | By | No Comments

Mobile ecommerceBusy day today, Big Thinkers. So I hope you’ll pardon me if I skip the setup and just get straight to this list of 11 exceptional reads about e-commerce and mobile. Enjoy:

  1. Linda Bustos at GetElastic outlines omnichannel vs multichannel and the store of the future
  2. Thinks highlighted 4+ outstanding e-commerce insights to kick off your week.
  3. Mobile Commerce Daily uncovers a study where 32% of respondents say mobile emails are too small to interact with.
  4. eMarketer asks will holiday gift-givers use mobile in-store payments?
  5. Our Thinks Out Loud digital marketing and e-commerce podcast suggested that it’s all m-commerce and explains why mobile commerce will win.
  6. eMarketer explores how to bridge the gap between in-store and digital.
  7. Mobile Commerce Daily asks can in-store mobile save the day as retail foot traffic plummets?
  8. GetElastic reveals that 47% of e-commerce sites commit this usability SNAFU.
  9. Biznology looks at why google’s latest change should worry you
  10. 8 Best Practices to Enhance Your mCommerce Store – exploreB2B
  11. eMarketer says mobile search will surpass desktop in 2015

If you’re interested in more, check out these 5 Must-See Black Friday and Cyber Monday Trends: E-commerce Link Digest and these 9 Outstanding Marketing Posts to Warm Up Your Weekend: E-commerce Link Digest from our regular E-commerce Link Digest series, as well as 10 Exceptional Marketing and E-commerce Essays: The Top Posts from November, too.

You might also want to check out some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Tim Peter

By

December 10, 2014

Why Mobile Commerce Will Win – Thinks Out Loud Episode 102

December 10, 2014 | By | No Comments

Mobile commerce will win

Why Mobile Commerce Will Win – Headlines and Show Notes

You might also enjoy the slides from my recent webinar, Digital Marketing Directions: Key Trends Driving Your Marketing Next Year,:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 14s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

December 8, 2014

4+ Outstanding E-commerce Insights to Kick Off Your Week

December 8, 2014 | By | No Comments

Mobile payments and other e-commerce insightsWe’re in the thick of the holiday shopping season, so it’s unlikely you’re making many changes to your site. But the data you’re gathering now about customer behavior on your sites and in your stores will provide you excellent insights into how to improve those experiences once your development freeze ends. And continuing to improve your customers’ experience remains important.

Next year will undoubtedly be a huge year for e-commerce and mobile commerce as customers increasingly expect to accomplish their goals on any device, in any location, at any time. To help set you up for success in this rapidly changing space, I’ve rounded up the following 4+ outstanding e-commerce insights. Check ‘em out and see how you can apply the lessons in your business.

  1. First off, there’s a really good post from our old friend Linda Bustos at GetElastic that lists 8 tactics of high converting e-commerce sites. The folks at GetElastic also break down the implications of omnichannel vs multichannel for the store of the future. What’s important to note — and something I’ll talk about further in just a minute — is how the introduction of mobile into e-commerce has created a hybrid shopping experience for your customers. You can’t just focus on improving their experience in any one channel to optimize conversions; you must also ensure that their experience works across channels as well. Happily, if you pay attention to where your customers actually need assistance, the specific optimizations aren’t as difficult as they may seem at first glance.
  2. Backing up that thought, Marketing Charts highlights marketers’ most valuable — and difficult — conversion rate optimization methods. Marketing Charts also discovers the types of data marketers are using for personalization along with its impact on ROI and says that 1 in 3 marketers report “major uplift” in SEM conversion rates from personalization. Which, if you think about it, makes a lot of sense. It makes it a lot easier to improve conversion when you know who you’re talking to.
  3. To help you personalize your customers’ experience, consider incorporating social data into the mix. Business Insider recaps data that shows social commerce drives conversions. Which really shouldn’t surprise long-time readers here since we’ve mentioned a few times that, at its core, all marketing is social.
  4. Finally, make sure you don’t ignore mobile. Mobile’s increasing share of e-commerce traffic and revenues (something we looked at in this past week’s e-commerce link digest), underscores why it’s probably not too soon to say that it’s all m-commerce. Want more signs that’s becoming true? eMarketer says that Amazon’s visual search app ‘turns the world into a hyperlink.’ Remember, it doesn’t matter whether Amazon wins or not. The trend remains clear: the growth of mobiles, wearables, usables, and invisibles will significantly shape e-commerce in the coming years. Google knows it and, rightfully, fears it. They’re making a number of changes to improve monetization of traffic — changes that may drive up your costs. And, bringing us full circle, those changes underscore why it’s so important for you to continue working to improve your conversion rate.

Want to learn more? Then check out these 9 Outstanding Marketing Posts to Warm Up Your Weekend: E-commerce Link Digest from our regular E-commerce Link Digest series, and these 10 Exceptional Marketing and E-commerce Essays: The Top Posts from November, too.

You might also want to check out some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.