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Tim Peter

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May 18, 2015

Google’s Mobile Buy Button: Should You Buy In?

May 18, 2015 | By | No Comments

Google's mobile buy button: Is it a good idea for your business?Well, this is something: Google’s adding a “Buy button” to its search results. According to The Wall Street Journal” [paywall]:

“The search giant will start showing the buttons when people search for products on mobile devices, according to people familiar with the launch.”

Note where Google’s offering that button: On mobile searches, not on desktop. Why? Because desktop e-commerce more or less works… and mobile really doesn’t. As the Journal points out, “…it can be a bigger hassle to navigate a retailer’s page, and enter credit-card and shipping information, on small smartphone screens with error-prone keyboards.” These challenges really underscore why mobile payments represent such a huge game-changer for mobile commerce — and why Google’s efforts here represent such a huge deal. For example, the article says,

“…Google will let shoppers input payment credentials such as credit-card numbers one time, and the company will store those and automatically load them for future purchases on its shopping pages. Google won’t send those payment details to the retailers, one of the people said.”

Now, apparently, Google will accept a “wide range” of payment options, “…including digital payment methods from other providers.” I’m curious to see how long that lasts.

Of course, the fact that Google needs to monetize its mobile traffic more effectively undoubtedly also plays a role. And, to be fair, Google is sticking with a cost-per-click (CPC) model, not a cost-per-action (CPA). As Search Engine Land notes,

“[i]n a departure from Amazon and Ebay, participating Google Shopping advertisers will not have to forego a percentage of the transaction. Instead Google will continue to charge per ad click…”

Essentially, this will work similarly to Google’s Hotel Price Ads offering that travel marketers have dealt with for the last few years. Most hotel marketers would tell you that they’ve found the program generally successful, though worry about Google’s market power (they’re also dealing with slightly different market conditions, usually using both their own website and myriad other distribution channels such as Priceline, Expedia, etc. as opposed to manufacturers using only third-party distribution channels or retailers who may compete directly against Amazon or eBay, but not use those platforms to drive sales).

Regardless, this highlights a few key trends:

  1. User experience matters. Google clearly sees opportunity here to improve user experience and conversion rates (which, let’s face it, tend to move hand-in-hand) on mobile and improve overall mobile revenues for both their partners and themselves.
  2. Mobile’s a really big deal. Google isn’t offering this on desktop at all despite the fact that desktop was where they started with Hotel Price Ads, strongly suggesting that mobile’s really where all the action is right now.
  3. Reaching customers will continue to get more complicated. Jeff Bezos once said, “Your margin is my opportunity.” Google recognizes there’s margin here to play with and is going after it. There’s no way this is the last move in the game. Instead, Google’s potentially introducing another toll booth on the road to purchase — and time will tell when they start collecting.

Do I think you should do this? It depends. But it’s probably worth testing once they make it more widely available. Just keep paying attention to your actual cost of sale and don’t be afraid to shop for better options. Just, once you find them, I hope they give you a “Buy” button, too.

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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May 15, 2015

10 Damn-Good Digital Marketing Posts: E-commerce Link Digest

May 15, 2015 | By | No Comments

Couple enjoying 10 damn-good digital marketing posts on their mobile phoneCrazy week around here, Big Thinkers. The good kind of crazy, that is, filled with loads of learning and quality time with clients. Hope you’ve had a great week, too. In keeping with the theme of the week, here’s a somewhat crazy collection of 10 damn-good digital marketing posts to see you through to next week. Enjoy:

  1. Leading off our list, this week’s episode of Thinks Out Loud asks, “Mobile Helps Software Eat the World. Will it Eat Your Business?” Be sure to check it out when you have a moment.
  2. Linda Bustos at GetElastic details some excellent omnichannel strategies for brands and online pureplays that are well worth your time.
  3. Marketing Charts has some terrific data showing that consumer perception of retailers’ data security impacts loyalty and W-O-M. Fascinating information.
  4. Another GetElastic post explains why the Apple Watch skeptics are wrong. Given the amount of press the Apple Watch specifically — and wearables generally — receive at the moment, you’ll want to check this out.
  5. While we’re on the topic of tech and its relationship to your business, take a listen to Episode 122 of our Thinks Out Loud podcast, which explores the long-term growth curve for mobile commerce. You’ll also probably enjoy this Mobile Commerce Daily article that says the iPhone is the biggest driver by far of in-store mobile payments.
  6. Switching to the social side of the spectrum, Social Quant offers up 8 Twitter lists you should be using, a fantastic resource for getting the most out Twitter for your business.
  7. And, in related news, Variety offers this amazing survey that shows YouTube stars are more popular than mainstream celebs among U.S. teens. This underscores the ways in which younger Millennials — and Millennials overall — consume entertainment and information. And that will help shape how you connect with this new generation of consumers as they come into the market in a more meaningful way over the next couple of years.
  8. Shifting gears to search, Search Engine Land provides an excellent look at how to replace Google’s “(Not Provided)” data to strike SEO gold. Great read.
  9. Email marketing remains a critical component of any successful digital marketing strategy, so this round-up of the latest data about email subject lines from Marketing Land offers outstanding information to improve your campaigns. You might also want to review these 7 key tips for more effective email marketing and the rest of our email marketing coverage here.
  10. Finally, don’t miss this round-up of 7 mobile commerce must-reads, the top posts from April that we posted last week.

While you’re at it, make sure to check out other entries from our E-commerce Link Digest series, including these 10 spectacular mobile marketing and e-commerce essays, this set of 6 major stories about Millennials and mobile commerce, and these 10 must-read e-commerce, search, and mobile posts, as well as these “9 Amazing Millennial, Mobile and Digital Marketing Columns: the Top Posts from March” when you get a moment, too.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides I had the pleasure of speaking to a great audience recently about how to lead digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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May 13, 2015

Mobile Helps Software Eat the World. Will it Eat Your Business? – Thinks Out Loud Episode 123

May 13, 2015 | By | No Comments

Massive mobile disruption: Couple shopping with mobile web

Mobile Helps Software Eat the World. Will it Eat Your Business? – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 28s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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May 12, 2015

5 Awesome Travel Marketing Articles: the Top Posts from April

May 12, 2015 | By | No Comments

Top Posts from April 2015: Millennial woman with mobile phoneWell, Big Thinkers, it’s time once again to round-up the very best of the blog from the past month. This time, we’ve got 5 awesome travel marketing articles: the top posts from April for you. Enjoy:

  1. Leading off, we’ve got this collection of 5 key facts about mobile, Millennials, and hotel marketing. Hardly surprising when you consider how important those first two have become to the third. Absolutely worth another look.
  2. Another hugely popular post from last month explained the big myth about digital strategy and why that myth matters to your hotel marketing.
  3. Speaking of items that matter to hotel marketing, the #3 post on this month’s list examines why mobile matters for hotel marketing. You’ll definitely want to check this one out.
  4. We’ve got a trio of the entries from our weekly Hospitality Marketing Link digest series up next. First, are these “6 Top Hotel Marketing Posts” from late in the month, closely followed by a set of “5 Quick Hospitality Marketing Hits” that kicked off April, and rounded out by these “8 Exceptional Hospitality Marketing Posts from the Past Week.” Clearly, they’re really popular among your fellow Big Thinkers. Why not review them once again?
  5. And, finally, though it appeared fairly late last month, this post, “What’s Amazon’s Travel Offering Really About?” rocketed up the charts in just a few days. When you have a minute, take a look and see what all the buzz was about.

Of course, if you want to gain even more learnings from our past posts, be sure to check out these “5 Fantastic Travel Marketing Posts: The Top Posts from March,” and these “6 Winning Travel Marketing Posts: The Top Hospitality Marketing Posts from January.” Plus, you’ll probably enjoy these “7 Remarkable Posts about Mobile Marketing in Travel” and these “7 Brilliant Insights into Mobile Travel E-commerce” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

May 11, 2015

The Coming Massive Mobile Disruption

May 11, 2015 | By | No Comments

Massive mobile disruption: Couple shopping with mobile webCrazy insights in the Wall Street Journal the other day, which highlighted some new Google products — and some impressive data about mobile,

“[Google VP of Product Management Jerry] Dischler said Google searches on mobile devices now outnumber those on personal computers in 10 countries, including the U.S. and Japan.”

Take a moment and let that sink in. Mobile searches now outnumber those on desktop computers. In 10 countries. While Google didn’t list all ten, the US and Japan’s inclusion on the list makes it fairly safe to assume that they’ll include other advanced economies such as Germany, the UK, China, France, Brazil, etc.

Another key quote says,

“…mobile users spend more time in specialized apps, such as Amazon.com for products or Yelp for local businesses, than in a Web browser. That’s spurring Google to provide quicker answers to mobile-search queries.

Dischler said patterns are changing as users hop among devices. ‘It’s more of a swirl, with people browsing on phones, getting on their desktop at work, then their tablet at home, then purchasing through a store visit or on a phone call,’ he said.”

This mirrors a point I made a couple weeks ago, that Google is struggling to maintain its dominance as consumers shift to mobile (actually, they’ve been facing this problem for a while). It’s also further evidence that mobile commerce is here to stay.

Google’s going to face some significant challenges unless it can either: a.) monetize mobile apps more effectively, or b.) encourage more mobile web searches/fewer app searches. The data also underscores how quickly consumers have adopted mobile — and how much room still exists for positive growth.

This massive mobile shift will disrupt many industries — including yours. Someone will profit from that disruption. Google’s struggling to adapt, but is clearly making the effort to get ahead of the game. Why don’t you do the same?

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides I had the pleasure of speaking to a great audience recently about how to lead digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

May 8, 2015

10 Spectacular Mobile Marketing and E-commerce Essays: E-commerce Link Digest

May 8, 2015 | By | No Comments

10 spectacular mobile marketing and e-commerce essaysHowdy, Big Thinkers. It’s a gorgeous spring day here at Thinks Central. Hope the same is true wherever you are. So, whaddya say we skip all the fuss and get straight to the links? Without further ado, here are 10 spectacular mobile marketing and e-commerce essays for you this week. Enjoy:

  1. Marketing Charts supplies data showing where consumers rate in-store personalization tactics as “cool” or “creepy.” Given the growth of beacons, NFC and other similar technologies to personalize customer experiences, expect to see a lot more about this in the near future.
  2. Along the same lines, the fine folks at WHISBI round-up the favorite shopping experiences of 14 retail experts. Interesting, thought-provoking list.
  3. The Wall Street Journal reports that Google rolls out new ads as mobile searches top PCs in 10 countries. The new ad formats are great and all. But read that headline again. Mobile searches top PCs in 10 countries. Wonder why I think mobile’s a really big deal? There’s your answer right there.
  4. Speaking of Google, Marketing Charts has the estimated mobile share of US organic search traffic, by engine. While Google continues to dominate, keep an eye on your customers’ increasing use of apps for discovery, possibly hurting Google’s overall market share over time. For instance, according to Google, while three-quarters of consumers use search at some point during their shopping process, fewer than half start with search for their research on mobile [see page 9 in this Google PDF]. Definitely worth keeping your eye on.
  5. Sticking with the mobile commerce theme, GetElastic has a great explanation of why mobile commerce is not “E-commerce 2.0.” Well worth your time.
  6. Speaking of items well-worth your time, you really want to check out this week’s episode of Thinks Out Loud, our weekly e-commerce and digital marketing podcast. This one examines the long-term growth curve for mobile commerce and is definitely worth a few moments of your time.
  7. Benedict Evans has a must-read post about connecting the next billion. Yet another reason I think mobile mobile’s a really big deal.
  8. On the mobile payments front, Bloomberg reports that Home Depot is aiming to put Apple Pay in its 2,000 stores, making it the largest retailer to come to the mobile payments party. Given this Marketing Land study that shows Millennials want in-store mobile payments, not human cashiers, I doubt they’ll be the last.
  9. For an fascinating example of how mobile will change your customers’ behavior, check out Fast Company’s look behind the scenes at Maple, the David Chang backed, delivery-only restaurant of the future. Really interesting read and a harbinger of the changes mobile creates across industries.
  10. Finally, its both pretty clear and bears repeating that, given all the changes in the marketplace and in your customers brought about by mobile, that mobile commerce is here to stay. So why not subscribe to Thinks to stay on top of the shifting digital marketing and e-commerce landscape, every day? You’ll be glad you did.

While you’re at it, make sure to check out other entries from our E-commerce Link Digest series, including these 6 major stories about Millennials and mobile commerce, these 10 must-read e-commerce, search, and mobile posts, these 10 awesome e-commerce, mobile, and millennial marketing posts, a great look at 5-plus can’t miss mobile commerce and marketing posts from the past week, and these 6 quick e-commerce and digital marketing winners, as well as these “7 Mobile Commerce Must-Reads: the Top Posts from April” when you get a moment, too.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides I had the pleasure of speaking to a great audience recently about how to lead digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

May 6, 2015

The Long-Term Growth Curve for Mobile Commerce – Thinks Out Loud Episode 122

May 6, 2015 | By | No Comments

Millennials will drive the long-term growth curve for mobile commerce

The Long-Term Growth Curve for Mobile Commerce – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 28s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

May 5, 2015

7 Mobile Commerce Must-Reads: the Top Posts from April

May 5, 2015 | By | No Comments

Mobile commerce must-readsAnother month, Big Thinkers, another chance to review the posts you most enjoyed. Without further ado, here are 7 Mobile Commerce Must-Reads: the Top Posts from April. Enjoy:

  1. By far, the biggest post from last month explored “The Big Lie About Mobile Commerce Everyone’s Telling Right Now.” Very popular read among your fellow Big Thinkers. Be sure to check it out and see why.
  2. Up next, we’ve got a pair of entries from the E-commerce Link Digest series. The first lists “10 Must-Read E-Commerce, Search, and Mobile Posts” while the second collects “9 Superb Social and Mobile E-Commerce Missives.”
  3. One of the biggest news items of last month reported, “Wow! Digital Influenced $1.2 Trillion In-Store Last Year.”
  4. Late in the month, we rounded up a number of factors that explained why mobile commerce is here to stay, which enters the list at #4. You’ll want to review the whole set. You can also check out Episode 120 of Thinks Out Loud, our weekly e-commerce and digital marketing podcast, which explores “The Coming Mobile E-commerce Backlash — And Why It’s Wrong” in more detail.
  5. Speaking of the podcast, Episode 119, “Is This The Death of Google?” examines the search giant’s latest business and legal troubles and the threats those introduce to its long-term dominance.
  6. We’ll close out this month’s list of the top posts with another pair of podcast episodes, starting with Episode 118, “The Mobile-Social Commerce Connection.” Given the importance of mobile and social to your business success, you won’t want to miss this one.
  7. And, finally, be sure to check out Episode 121 of Thinks Out Loud, which explains “How to Connect Customer Data and Customer Experience.”

Well, I don’t know about you, but that seems like a great place to wrap up this list of the top posts on Tim Peter Thinks for the past month.

If you liked these, be sure to check out this collection of “9 Amazing Millennial, Mobile and Digital Marketing Columns: the Top Posts from March,” our round-up of the top posts from 2014, these “10 Can’t Miss Mobile Commerce and Marketing Columns: The Top Posts from February 2015″ and these “10 Must-Read Marketing and E-Commerce Missives: The Top Posts from January” too. You’ll also want to review the ongoing the E-commerce Link Digest series. They’re all worth your time and will help you improve your overall e-commerce and digital marketing results throughout the rest of the year.

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

May 4, 2015

5 Powerful Posts About the Trends Shaping Travel Marketing: Hospitality Marketing Link Digest

May 4, 2015 | By | No Comments

Trends shaping mobile marketingJust a quick list for you all this week, Big Thinkers. But you’ll likely get a lot out of these 5 powerful posts about the trends shaping travel marketing. Enjoy:

  1. Tnooz digs intowhat OTAs and hotels may do next as rate parity falters. Very important read.
  2. Skift reports on the great travel marketing “who-dun-it,” attributing credit for the last click. Great read about a critical topic.
  3. We took a look at
    what Amazon’s travel offering is really about
    . Well worth your time.
  4. Tnooz examined how to modernize the travel payment process and win the connected customer. Given that mobile payments represent one of the key 2015 travel trends worth watching, this is a really important article. Be sure to check out our other past coverage of the importance of mobile wallets to e-commerce and travel marketing in “The Little-Known Factors Behind E-commerce Growth in 2015,” “The Game Changer for Mobile Commerce” and “What’s Up With Google’s Latest Mobile Wallet Move?”
  5. And, finally, you’ll want to check out this look at
    why mobile matters for hotel marketing
    from our regular Travel Tuesday series.

Of course, if you want to gain even more information about trends in travel marketing, you’ll probably enjoy these “8 Exceptional Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest,” “7 Remarkable Posts about Mobile Marketing in Travel” and these “7 Brilliant Insights into Mobile Travel E-commerce” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

May 1, 2015

6 Major Stories About Millennials and Mobile Commerce: E-commerce Link Digest

May 1, 2015 | By | No Comments

6 major stories about Millennials and mobile commerce

Happy Friday, Big Thinkers. Not much setup this week. Just 6 major stories about Millennials and mobile commerce to carry you into next week. Have a great weekend, and, in the meantime, enjoy:

  1. Lots and lots of payment news this past week, folks. For starters, 9to5Mac reports that Best Buy has added Apple Pay support in its app this past week, and will be in retail stores this fall. Mobile Commerce Daily says Best Buy’s move represents a setback to MCX. Well, sure. But to be fair, MCX (aka CurrentC), has always been a retail-driven product, not a customer-driven solution. While all this is going on, the “old timer” of online payments, PayPal, launched its instant checkout service “One Touch” across the web. Given how important mobile payments will be to e-commerce overall, (something I’ve talked about here, here, here, and here, y’know, once or twice), these are significant moves for the future. Expect a lot more on this next week here on the blog.
  2. For one last point about mobile payments, eMarketer says that in mobile payment adoptions, Millennials lead. On that note, Marketing Charts asks “So How Many Millennials Are There in the US, Anyway?” The answer? A lot. You put that all together, and that’s why I think mobile commerce is here to stay.
  3. We covered this in detail in this week’s podcast, but you owe it to yourself to check out this look at why Nike and Under Armour are spending wildly to watch your every step, and this Wired article on location is your most critical data, and everyone’s watching (as well as the podcast, as it happens). Why? Well, data from eMarketer suggests that marketers struggle to map multichannel customers’ journeys and, I strongly suspect this will be the major battleground amongst marketers for the next 5-10 years.
  4. So, as for this data-driven battleground, another Wired article details how Uber says it can deliver food in NYC in 10 minutes. How are they doing it? Predictive analytics. Since it takes more than 10 minutes to, y’know, actually cook the food, Uber will use data to determine which foods to pre-order and pickup before participating restaurants’ customers do. Wow. Again, we’ll look at this in more detail in the coming weeks.
  5. Last predictive analytics items for this week comes from Venture Beat, which unveils Facebook’s secret plan to kill Google and become the second trillion-dollar company in the process. So worth your time.
  6. Finally, mobile plays a critical role in all driving this change by providing many companies with the data necessary as well as the tools consumers will use to access browse, find, and buy the things they need. And that’s why the coming mobile e-commerce backlash is wrong and why you need to ignore the big lie about mobile commerce everyone’s telling right now.

OK, I said there were only six stories this week. I didn’t say they were short stories. But they’re really worthwhile stories and I hope you’re able to put them to use in the days and weeks ahead.

While you’re at it, make sure to check out other entries from our E-commerce Link Digest series, including these 10 must-read e-commerce, search, and mobile posts, these 10 awesome e-commerce, mobile, and millennial marketing posts, a great look at 5-plus can’t miss mobile commerce and marketing posts from the past week, and these 6 quick e-commerce and digital marketing winners, as well as these “9 Amazing Millennial, Mobile and Digital Marketing Columns: the Top Posts from March” when you get a moment, too.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides I had the pleasure of speaking to a great audience yesterday about how to lead digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including: