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Tim Peter

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July 28, 2015

6 Key Hotel E-commerce Tips: A Cheat Sheet to Drive Direct Business

July 28, 2015 | By | No Comments

Direct booking cheat sheet

We’re halfway through 2015—one of the best years on record in many ways—and still many hotel owners, operators, and marketers ask me: “How can I reduce my dependency on OTA’s and drive more direct bookings?” While it takes a little bit of effort, the process is actually well understood. In fact, you can take a page the most OTA’s playbook and apply those lessons to your own direct presence. I’ve rounded-up this cheat sheet of 6 hotel e-commerce tips that can help you shift share away from OTA’s and drive more direct business for your hotel:

1. Create compelling content.

Your guests really only have two questions when deciding where to stay:

  • “Is your hotel the right choice for this stay?” and,
  • “Why should I book through you?”

Your web content exists to help guests answer their questions and to drive them towards a booking decision. It ought to be your best salesperson. Update your website content regularly to address common—or not so common—guest questions.

Talk to your front-desk staff and your concierges to see what questions they hear from guests, then update your website and your social media presence to include that information. And always ensure that your content contains a call-to-action that encourages guests to learn more, dive deeper, or, best of all, book their stay.

2. Update your images

Now, not all content is created equal. Images not only answer your guests’ questions, but also help them envision exactly how much they’ll enjoy their stay. There’s a dead-simple reason sites like TripAdvisor, Booking.com, and Google are investing so much energy and effort in creating and curating images these days: They drive bookings. As RockCheetah founder Robert Cole noted in a recent Leonardo ebook, “A product manager for a prominent OTA told me… the one universal truth is ‘pretty pictures sell hotels.’ [Emphasis mine]”

Hotels I work with frequently see fantastic results when they update their websites to include larger, bolder, more engaging imagery. The rise of sites like Instagram and Pinterest, as well as the so-called “Retina-quality” displays on laptops, tablets, and mobile phones highlights how much emphasis your guests place on visual information—and underscores the critical role images play in helping your guests choose to book with you.

3. Don’t wait: Use urgency in your copy

Check out your hotel’s listing on most major OTA’s and you’ll find your screen flooded with messages like: “2 left at this price,” “Most popular! 10 people booked in the last 48 hours!”, “We’ll probably sell out of rooms at this hotel on our site in the next 2 days” plus display tactics like strikethrough pricing. These represent valuable tools for encouraging guests to get off the fence and actually book their stay. Now.

A luxury resort might choose a softer approach, such as “Only 2 rooms remaining for these dates,” while a city center destination with distressed inventory might put more focus on the discount for a given day, but the principle remains the same. There’s a reason you see this tactic everywhere: It works.

4. Put your database to work

Many hotel owners and operators have seen rising costs of guest acquisition over the last several years. But few more effective ways exist to combat those rising costs than reaching—and recapturing—your own past guests. As I’ve mentioned before, data provides you excellent insights into guest behavior and offers you a strong firewall against the big OTA’s—after all, stay data helps you understand your guests’ needs more fully than just booking information might.

Email also remains an effective and inexpensive way to attract and retain guests. Consider promoting value-adds to in your pre-arrival emails to increase revenue or sending special offers to your best guests during distressed periods to improve occupancy.

5. Improve your support for mobile browsing and booking

Mobile’s kind of a big deal now. Maybe you’ve heard. But, for most guests, booking on mobile remains a royal pain in the… well, let’s just say it remains challenging. OTA’s have invested heavily in usability testing and native apps to improve the situation for many guests. You may not have that same option—and you certainly don’t have the same budget. But that doesn’t matter. Instead, work with your website and booking engine partners to improve your guests’ mobile experience. Review your content on mobile phones and tablets to ensure readability and ease of use. And be sure your phone number appears prominently on each page for guests who’d rather call you than wade through a difficult user experience. Focus on making it easy for guests to research and book your hotel on mobile and then don’t be surprised when they do just that.

6. Test and learn. And test and learn. And test and learn…

One of the main reasons OTA’s have so successfully captured the hearts and minds of travel bookers is their deep commitment to testing. The major travel intermediaries don’t just make changes and pray for the best. They measure each change to see whether it outperforms current efforts, then repeat the process again and again to continually improve on positive results.

Multiple tools exist that allow you to conduct A/B tests easily and inexpensively. Even simple changes, such as alternate headlines, offers, images, or calls-to-action can produce outstanding results. I’ve seen cases where marketers using a coordinated testing process made modest changes every month or two that delivered huge improvement in their hotel’s top and bottom lines. The tools and the process are already out there. You just need to put them to work.

Conclusion

Driving direct bookings isn’t a one-time event; it’s an ongoing process. You must continually work to improve your copy and images, create a sense of urgency among guests, use your data to provide targeted messages to guest segments, ensure those guests can browse and book your hotel regardless of screen, test your assumptions and build on the results of those tests. Yes, it may seem like a lot. But the alternative is to continue paying more than you should for guests whose loyalty lies with a particular booking channel—or worse, a guest who books solely on price and displays no loyalty at all.

You can compete in this world. Implementing each of these six actions requires only modest investments in time, effort, and a willingness to learn, at least to get started. But getting started is the key. If you’re still struggling to gain more direct business, waiting is your worst enemy. OTA’s and competitive hotel marketers alike are putting these plans into place—and they’re enjoying the benefits, right now. You’ve still got time to make 2015 a great year, a year of direct booking growth. And once you do, you’ll set yourself up to achieve direct booking growth year after year, ensuring that 2015 won’t be your last “best year ever.”


If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Note: A version of this post originally appeared on Hotel News Now, where Tim Peter writes a quarterly column for the magazine’s Digital Tech Impact Report.
Tim Peter

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July 22, 2015

International Traveler, Mobile Citizen: Thinks Out Loud Episode 130

July 22, 2015 | By | No Comments

International traveler, mobile citizen

International Traveler, Mobile Citizen – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 16m 33s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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July 20, 2015

5 Warning Signs That Your Website Sucks

July 20, 2015 | By | No Comments

Does your website suck? Does it meet your customers' needs?Does your website suck? I’m not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to project a robust, yet friendly brand. You want to make sure the site is usable, but also good looking. You want to promote your company without getting in your customers’ way. You need to represent the needs of disparate internal stakeholders, but you don’t want to drive the design and functionality based on your org chart. You want Google, Bing, and other search engines to find your site and boost its rankings in their results. You want your customers to like, link, and share your content with their friends, family, fans, and followers among their various social networks. And, of course, you want it to look world-class without breaking your budget.

Sounds simple, right?

Well… not really. While no one set of tips and tricks guarantees a perfect site designed to achieve an optimal balance among these disparate demands, a few best practices can ensure your site works well in most cases. If your site exhibits more than one of these common warning signs, it’s a pretty good indication your website sucks. Here’s what those warning signs are —and how you can prevent them.

Meager Images

Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? Do those images show your product and services clearly? Or do your customers have to lean in close and reach for reading glasses every time they want to see a picture (even if they don’t wear glasses)? On the web today, a picture is worth a thousand words. Poor quality, low resolution images — or too few images overall — make it difficult for your customers to truly see what they’re buying when they buy from you. Invest in high-quality, high-resolution images that illustrate your offering clearly. Google’s recent emphasis on images in search, including Carousel and Business View underscore how seriously the search giant takes images as part of the overall consumer experience. And don’t forget the move towards image-sharing in social, including Instagram, Pinterest, and, yes, even Twitter (images are proven to make social posts more shareable). Your customers value images. Make sure your site does too.

Poor Mobile Experience

OK. Before you read any further, grab your mobile phone (or open a new tab if you’re reading this on mobile), and navigate to your website. What does it look like? Can you read the text? Do the images appear clearly? Can your customers find key calls-to-action like your address, phone number, or add-to-cart? No? Well, you’re not alone. Research from Foresee Results (highlighted here) shows that “…functionality on mobile apps and sites was the area for biggest improvement across… mobile retailers” and that “…mobile is affecting direct sales contribution and purchases in other channels, too.” Those effects can be negative, too, if your customers can’t find what they’re looking for when on their mobile device. Responsive sites rank better for SEO, usually cost less to maintain than a dedicated mobile site, and, as a general rule, work better across a wider range of devices. Oh, and they help your customers, too. What’s not to love?

No Web Analytics

An old consulting saw states, “You can’t manage what you can’t measure.” Time and again I see companies running their websites without any web analytics in place. Which means, of course, that they’re not really managing their sites. They’re just guessing what customers care about — or don’t. If your site lacks analytics, take a few minutes and have your administrator at least place tags for Google Analytics on your site. Today. Once you’re able to measure, you’ll be able to manage your site so much more effectively. And you’ll begin to put your site to work for your business more effectively too. What should you measure? Well, I’m glad you asked… High Bounce Rate Bounce rate is what happens when customers view a single page on your site without drilling deeper into your information. A high bounce rate is the kiss of death for most businesses, as it means your website wasn’t good enough to answer your customers’ questions without leaving them looking for a better answer — especially if they look to a competitor. Even worse, you might have paid — with money, time, or resources — to bring those folks to your site. That’s pretty much the definition of “sucks” in my book. Identify pages on your site that have both lots of traffic and a high bounce rate, then set to work on improving those pages (look to copy, headlines, images, and calls-to-action first). Getting these pages to not suck should be your web team’s #1 priority, even ahead of SEO, PPC, or email marketing. Driving traffic to a page that’s just going to cause customers to bounce is a waste of customer goodwill. So don’t do that.

Limited Traffic Sources

I once worked on a site that got almost 80% of its traffic from organic search and a big chunk of that organic search traffic from a relatively small set of keywords. Guess what happened. Search traffic fell during the economic downturn (it was a luxury products company), and the overall business suffered. As one company executive put it after I showed them the issue, “Google sneezed and we caught a cold.” You’ve all heard the adage about not putting all your eggs in one basket. Well, the same holds true for your website. Look at the sources driving traffic to your site, then build a plan to grow each of the following categories:

  • Natural search
  • Referrals
  • Direct navigation
  • Email
  • And, if you’ve got the budget, paid search.

You’re looking for both quantity and quality here, so don’t just jump on spammy link-building techniques or wasteful spend solely to get additional traffic. Instead, focus on quality partners and proven tactics to increase across and within each of these key categories. While it can’t guarantee you won’t “catch a cold” when someone upstream sneezes, it will help you spread the risk and improve your “immunity” to any changes in the marketplace.

Conclusion

You’ll notice I didn’t talk about conversion rate or returning visitors or more detailed metrics for your site. It’s not that those are unimportant; they are. Very important, in fact. But it’s more important that you get the basics right first. Focus on these five areas to start with, then look at building a more detailed picture of your customers’ online behavior. Building a high-quality, customer-focused website is an ongoing process that requires constant attention and clear goals. Look at where your customers come from, what they’re trying to accomplish, and how well your pages support their goals at each step along the way. It won’t guarantee you’ll win every sale, every day. But it will help you attract and retain more customers in the long run. And that surely doesn’t suck.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Note: A version of this post originally appeared on Biznology, where Tim Peter writes a monthly column.
Tim Peter

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July 16, 2015

Three Quick Business-Building Tips That Don’t Involve Google

July 16, 2015 | By | No Comments

Three tips to grow your business that don't involve GoogleWhat do email, social, and channel partner apps all have in common? They’re among the best ways you can grow your traffic—and your business— without Google, as I point out in my latest Biznology post. Here’s a quick excerpt:

“I debated whether to include channel partners in this list at all. For one thing, you use search, social, and email specifically to avoid using channel partners. And, let’s be fair, not all “partners” always actively work in your best interest.

That said, many channel partners have had great success in driving app adoption amongst customers, and may prove a valuable way to drive revenues and sales for your business. Just be sure that the ones you’re choosing work as a true partner and not in competition with your own direct efforts.

The best way to distribute your products or services via a channel partners’ app is an exceedingly complicated topic, well beyond the scope of this simple post. However, there are a few questions you should consider to help select appropriate partners to work with. Ask yourself:

  1. Can this partner reach a customer I can’t?
  2. Can they do that at a reasonable cost?
  3. Do they provide access to the end-consumer’s data? (So you can continue to build your list and decrease your dependence on partners overall)”

I think you’ll really enjoy the whole post, including entries on email and social—as well as a special bonus tip, too—so be sure to check it out on Biznology today.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

July 15, 2015

Why Millennials Drive E-commerce Growth – Thinks Out Loud Episode 129

July 15, 2015 | By | No Comments

Millennials drive e-commerce growth: Young couple shopping on mobile

Why Millennials Drive E-commerce Growth – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 8s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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July 14, 2015

Key Revenue Levers Driving Profitability (Presentation) – Travel Tuesday

July 14, 2015 | By | No Comments

I was thrilled to join a fantastic group of hotel marketers, revenue managers, and hospitality strategists at HITEC last month to talk about key revenue levers driving profitability and shaping strategy for hotel marketers and revenue managers. The emerging practice of putting more focus on revenue strategy than the more traditional revenue management created a lively discussion among the panelists and attendees. I thought you might enjoy reviewing the slides to see what all we talked about. Enjoy:

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

July 9, 2015

Are Millennials Really Any Different? Thinks Out Loud Episode 128

July 9, 2015 | By | No Comments

Are Millennials really any different?

Are Millennials Really Any Different? – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 16s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

July 8, 2015

15 Key Travel Marketing Posts of 2015 (So Far). – Travel Tuesday

July 8, 2015 | By | No Comments

15 Key Travel Marketing Posts of 2015 (So Far). Well, Big Thinkers, we’ve reached roughly the mid-way point in the year. Seems as good a time as any to take a moment and assess where we are and where we’re going. To help you do just that I’ve gathered these 15 key travel marketing posts of 2015 (so far), so you can take a look at the top trends in travel marketing among your fellow Thinks readers. Enjoy:

  1. The biggest travel marketing post of the year rounded-up these “5 Key Facts About Mobile, Millennials, and Hotel Marketing.” It seems like a pretty solid set of trends to watch as we enter the second half of the year, too.
  2. Another hugely popular post collected a “Huge List of Lessons Learned at HSMAI’s Digital Marketing Strategy Conference.” You’ll love it. It’s huge. And great. Seriously. Did I mention it was huge?
  3. This next post explored
    “The Big Myth About Digital Strategy”
    and explained what that myth means for hotel marketers.
  4. The ever-popular Hospitality Marketing Link Digest series offered up these “4 Key Posts About 2015 Travel Marketing Trends” for you.
  5. Mobile represents a huge opportunity for most hotel marketers. And the #5 post explains precisely “Why Mobile Matters for Hotel Marketing.” Good stuff, well worth your time.
  6. With the rapid changes in the distribution and digital marketing landscape, it seems like a great time to ask “Are Hotel Brands Doomed?” The answer might surprise you.
  7. And the next post operates among similar lines, asking “How Safe Are Independent Hotels from Airbnb?” While I hate saying this, it really depends. Be sure to check out the whole article to see why.
  8. Posts providing insights from industry leaders almost always capture the hearts and minds of your fellow Thinks readers, which helps explain why this post, “CEO Darren Huston from Priceline Explains Why Driving Brand Value Matters” proved so popular.
  9. This collection of “5 Hotel Marketing Trends for 2015″ from a Hotel News Now profile gained lots of looks, likes, links, and love from Big Thinkers all across the globe. Check it out to see why.
  10. Another Hospitality Marketing Link Digest featuring “7 Hot Hotel Marketing Insights” enters the list at #10. Good stuff.
  11. This review of “3 Keys to Compete with OTA’s in 2015 and Beyond” thrilled readers way back in January… and still gets plenty of action today.
  12. As a matter of fact, my round-up of “The Top 14 Hotel Marketing Posts of 2014″ also got plenty of attention all year long. Well, y’know. So far, anyway.
  13. Our next entry celebrated “3 Mobile Milestones for Travel Marketing,” highlighting a trend that shows no signs of slowing down.
  14. For instance, these “5 Amazing Mobile Hotel Marketing Stories” from the Hospitality Marketing Link Digest series serve to illustrate exactly how big a deal mobile remains to your fellow hotel and travel marketers.
  15. And, finally, we’ll close out this recap of these 15 key travel marketing posts of 2015 (so far) with this look at “How the Best Hotels Own the Guest.” Nothing like learning from the best, eh?

I hope you enjoyed this look back at the top travel marketing posts of 2015 (so far), and that you stay tuned for even more hotel marketing, distribution, and e-commerce goodness all throughout the year. Thanks for reading and for making this all worthwhile. Don’t forget that you can sign up for our free newsletter to stay in touch with the latest e-commerce and digital strategy information and insights we provide here on Thinks every day.

And, if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

July 7, 2015

The Top 15 Digital Marketing and E-commerce Posts of 2015 (So Far)

July 7, 2015 | By | No Comments

The Top 15 Digital Marketing and E-commerce Posts of 2015 (So Far)Um… have you checked your calendar lately? Somehow, we’ve made it halfway through 2015. That happened quickly, didn’t it? Before we head into the back half of the year, how about we take a moment to review the top 15 digital marketing and e-commerce posts of 2015 (so far) and get ready for the rest of the best year ever? Enjoy:

  1. Leading off is the biggest post of the year, by far (so far), “The Big Lie About Mobile Commerce Everyone’s Telling Right Now.” Great read. Well worth your time.
  2. These “5 Key E-commerce Ideas to Kick Off the New Year Right” from our regular E-commerce Link Digest series kicks off an impressive run for the Link Digest series — 3 of the top 5, and 4 of the top 15 overall.
  3. Given that I just mentioned the popularity of the Link Digest series, these “8 Amazing Social, Mobile, Millennial Marketing and E-Commerce Posts” shouldn’t come as a surprise here at #3.
  4. These “8 Must-Read Posts Connecting Content, Search and Mobile Commerce” — again, from the E-commerce Link Digest series — offers terrific insights here at #4.
  5. Rounding out the first five is this post, “Mobile Will Disrupt Your Industry: 3 Ways to Protect Your Business.” Definitely worth a read.
  6. Another Link Digest entry, this one a collection of “10 Must-Read E-Commerce, Search, and Mobile Posts” kicks off the next set of five posts here in the Top 15 of 2015 (so far, anyway).
  7. A really important post from very early in the year asks, “How Big Will E-commerce Be in 2015?” As you probably guessed: Big. But read the whole post all the same.
  8. Another key question enters the list here at #8 and asks, “Are You Still Making This Major Email Marketing Mistake?” Curious what that mistake is? Check out the post to find out.
  9. Want to hear a secret? Be sure to check out “The Big Secret About E-commerce” for yourself.
  10. Payments — especially mobile payments — play a huge role in the future of e-commerce. This post, “What’s Up With Google’s Latest Mobile Wallet Move?” (along with companion pieces, “What Amazon’s Mobile Wallet Failure Can Teach You” and “Google’s Mobile Buy Button: Should You Buy In?”) help illustrate the reasons you need to pay attention to this important topic.
  11. Our weekly e-commerce and digital strategy podcast, Thinks Out Loud, examines a wide array of topics. Episode 116, for instance, looked at “Why Millennials Matter” and is definitely worth a listen.
  12. OK, we’re in the home stretch now, with just five more posts to go. So you won’t want to miss this post that explores “Why Mobile Changes Everything—and Nothing At All.” Great stuff
  13. Building on that theme, a post from earlier this year says, “We’ve Reached Another Mobile and Millennial Milestone” and, more importantly, explains what that milestone means to your business.
  14. This post, which breaks down “The Coming Massive Mobile Disruption,” rounds-out the mini-run of mobile commerce focused entries.
  15. And, last — but by no means least — comes another Thinks Out Loud episode. This one asks, “Is Customer Experience the Future of E-commerce?” Spoiler alert: Yes. But the devil is in the details, so be sure to check out the whole episode, as well as all our past episodes of Thinks Out Loud too.

As ever, folks, thanks for reading. I really appreciate it. While you’re catching up on these past posts, you might also enjoy these 4 Keys to Executing On Digital and this presentation on Putting Digital to Work: 4 Key Actions to Drive Digital Transformation. Don’t forget that you can sign up for our free newsletter to stay in touch with the latest e-commerce and digital strategy information and insights every day.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

July 2, 2015

2015’s Top Digital Trend: Online Video Arrives: Thinks Out Loud Episode 127

July 2, 2015 | By | No Comments

2015's top trend: Digital video arrives

2015’s Top Digital Marketing Trend: Online Video Arrives – Headlines and Show Notes

As promised, here are the slides from the Mary Meeker 2015 Internet Trends Report:

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 16m 06s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below: