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Tim Peter Thinks

Tim Peter

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August 24, 2016

Is It Time for Your Website to Die? (Thinks Out Loud Episode 175)

August 24, 2016 | By | No Comments

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Is it time for your website to die? Grave marker for company website

Is It Time for Your Website to Die? (Thinks Out Loud Episode 175) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 34s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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August 19, 2016

9 Necessary Marketing and E-commerce Insights: E-commerce Link Digest

August 19, 2016 | By | No Comments

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9 Necessary Marketing and E-commerce Insights: E-commerce Link DigestI don’t know about you Big Thinkers, but I’m looking forward to enjoying the weekend this week. Hope you are too. Here are 9 necessary marketing and e-commerce insights to get you through until next week. Enjoy:

  1. The Wall Street Journal offers this repot, “Chip Card Nightmares? Help Is on the Way.” Can’t come soon enough. As I’d mentioned on Twitter, “Pro-tip: Making it complicated for customers to figure out how to hand you their money is not a good idea.” Seriously. This was my experience at CVS the other day: Confusing credit card scanner at checkout Helpful? Not at all. We’ve taken something that used to be easy and made it much more difficult.
  2. While I still say the answer to the question “Will E-commerce Kill Retail?” is “no,” clearly, anything that makes retail more cumbersome while digital gets easier isn’t good for traditional retailers.
  3. Before we move away from the payments discussion, you might want to check out this look at “Why Mobile Payments Will Rule” and “Why I’m Bullish on Mobile Payments and Messaging” as well as these “11 Excellent E-commerce and Mobile Payment Entries” from the E-commerce Link Digest series.
  4. Sticking with e-commerce for a bit, Marketing Charts highlighted “The US Companies With the Best – and Worst – Web Experience Ratings.” The bottom of the list should shock almost no one, but there are great lessons to be learned from those at the top.
  5. While we’re talking about experience, it might be a good time to remind you, “In Digital, Don’t Be Your Own Worst Enemy” from our e-commerce and digital strategy podcast, Thinks Out Loud.
  6. Shifting gears, Stephen Baldwin at Social Media Today — not the actor, I trust — collected this list of “5 Social Media Marketing Trends for Summer 2016.” Well worth your time, especially since, as Marketing Charts points out, “Almost 1 in 5 Americans Visit A Company Page on Facebook Every Day.”
  7. Cision rounded-up an excellent list of the “Top 100 Sites for Marketers.” Allow my to contribute a hearty endorsement of that list.
  8. Speaking of round-ups, don’t miss these “11 Exceptional E-commerce Insights: The Top Posts of Summer, 2016” and these “8 Excellent E-commerce and Digital Strategy Insights” from the E-commerce Link Digest series.
  9. Finally, wondering “How Can You Succeed at Digital Marketing Next Year? These 17 Great Posts Offer Answers.” Good stuff to round-out this week’s list.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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August 15, 2016

How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers

August 15, 2016 | By | No Comments

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How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer AnswersAre you starting to get ready for next year? Not sure what you need to ensure success in your digital marketing? Well, these 17 great posts can help you succeed at digital marketing next year. Enjoy:

  1. ChiefMarketer explains “Why CMO is the Hardest Job in Tech,” noting in particular the challenges of keeping up with trends.
  2. To help, you might enjoy taking a look at “What the Future of Marketing Might Look Like” from a recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast.
  3. You can gain additional insights from another recent podcast episode that explored “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide.”
  4. Finding the right talent for your marketing team continues to represent a critical challenge, as eMarketer found noting, “Marketers Struggle to Balance Marketing Technology Tools and Talent.”
  5. Marketing Charts helps answer that question with a chart that asks, “As Marketing Complexity Rises, Where Are Marketers’ Biggest Digital Gaps?” User experience and and e-commerce are at the top of the list… which helps explain why we put so much focus on those critical areas among our services.
  6. CMO.com found that, quite simply, “Nobody Is Comfortable With Digital Media.” But it doesn’t need to be that way. Again, our look at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” can help.
  7. While we’re talking about top trends, consider we asked, “Is Execution the New Innovation?” and found that generally, the answer is “Yes.” Give a listen to the whole thing to see how you can leverage that to your advantage in the coming year.
  8. Robert Allen highlighted a chart that looks at “How Marketing Budgets Are Shifting in 2016.” Big takeaway, most respondents said their budgets were holding steady but moving a much larger share of budget towards digital.
  9. That seems to make sense, especially when combined with MarketingProf’s look at “How Business Leaders View Digital Marketing.” Given that most see digital as only “somewhat successful,” the key is to tie your efforts to business results and to make sure you’re talking your business leader’s language when pitching new initiatives — or funding existing ones, for that matter.
  10. While we’re on the topic of budgets, eMarketer found that “US Marketers Plan to Invest More in Loyalty Programs by 2017.”
  11. In a highly-useful and related infographic, SocialMediaToday showed “The State of Digital Marketing 2016.”
  12. These thoughts on “What Amazon’s Jeff Bezos Can Teach You About Digital Marketing” from Thinks Out Loud offer some additional insights along those same lines.
  13. Video represents another key opportunity for your digital success, with Niemen Labs quoting Nicola Mendelsohn, Facebook’s vice president for Europe, the Middle East, and Africa as saying “Your News Feed will likely be ‘all video’ in five years” while CMO.com states flatly that “Mobile Video is a Marketing Necessity, Not a Luxury.”
  14. In a similarly bold statement, Benedict Evans asserts that “Video is the new HTML.” We agree, stating that you have to “Make Room For Mobile Video” and including it among 2016’s top trends.
  15. Joel Comm hammers that same message over on Inc., saying that you “Ignore the Live Video Revolution at Your Own Peril.”
  16. The folks over at iMedia Connection put together a group of “13 Ways to Shift to a Data-Driven Marketing Approach” that you’ll want to check out and you’ll likely also enjoy these set of “11 Data-Driven Marketing Insights to Start Your Week Off Right.”
  17. Finally, you’ll definitely want to set yourself up for future success by reviewing these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far).” You’ll be glad you did.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

August 14, 2016

10 Great Hotel Direct and OTA Distribution Posts: Hospitality Marketing Link Digest

August 14, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


10 Great Hotel Direct and OTA Distribution Posts: Hospitality Marketing Link DigestHowdy, Big Thinkers! Super hot here in the wilds of New Jersey today, so I’m going to skip the setup and get you straight to this collection of these 10 great hotel direct and OTA distribution posts from the past week. Enjoy:

  1. Leading off, we’ve got these “3 Myths About Hotel Direct Revenue You Must Stop Believing” for you. Great stuff.
  2. You also won’t want to miss these “8 Outstanding Insights: the Top Travel Marketing Posts of Summer, 2016.” Definitely worth your time.
  3. One of the reasons you’ll want to pay attention to the tips outlined above comes from Business Travel News, who report that “Hotel Occupancy Flattens Across Global Regions.” It seems like the good ol’ days are starting to come to an end. Most of the RevPAR growth in the past year has come more from rate than occupancy. While that’s a good way to gain growth, it’s also a sign that demand for rooms is beginning to fall, the supply of rooms is increasing, or, most likely, a bit of both. Definitely time to get ready for a tougher market ahead.
  4. Inc. Magazine looks at “3 Travel Hacks Millennials Use and You Should Too.” Interesting insight into how millennials — and many consumers, really — actually shop for travel and well worth your time.
  5. In other less-welcome news, HotelMarketing says that “In Search of Hotels, More Travelers Turn To OTAs Than Hotel Websites.” That’s not great, really.
  6. EyeForTravel looks at “OTAs vs Hotels: Why ‘An Old and Tired Story’ Keeps Running.” Well, for starters, there’s things like this: “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.” Though, I suppose, we also ought to consider “A Fair and Balanced Look at Balancing Direct and OTA Business” too. OTA’s have their role to play in your distribution strategy. It’s your job to ensure you use them correctly.
  7. Before moving on, Director in the UK explains how “Booking.com Envisions the Future of Travel.” Absolutely something you should check out, if for no other reason than “know your competition.”
  8. And on a highly related note, TheStreet says “Here’s Why TripAdvisor Is Becoming the Facebook of Online Travel” that you should take a look at too.
  9. If you’re looking to grow your direct business, these “5 Helpful Hospitality Marketing Stories for You” from our Hospitality Marketing Link Digest are worth a look.
  10. And, finally, pay attention to these “Four Key Elements of Modern Hospitality Marketing” to help you reach and attract more guests to your hotel. You’ll be glad you did.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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August 12, 2016

11 Excellent E-commerce and Mobile Payment Entries: E-commerce Link Digest

August 12, 2016 | By | No Comments

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11 Excellent E-commerce and Mobile Payment Entries from the Past Week: E-commerce Link Digest - Man using mobile paymentsHappy Friday, Big Thinkers! We’re going to skip the setup for this week’s E-commerce Link Digest and just get you right to these 11 excellent e-commerce and mobile payment entries from the past week instead. Enjoy:

  1. Kicking things off this week, Angela Everitt has a great piece on Brand Quarterly that says, when it comes to “Thought Leadership: Do Less, But Do It Better.” Here’s the thing: that’s true for everything.
  2. In fact, that focus on execution was the point of this week’s episode of Thinks Out Loud, our weekly digital strategy and e-commerce podcast, that advised, “In Digital, Don’t Be Your Own Worst Enemy.” Be sure to give it a listen when you get a moment, OK?
  3. Shifting gears, the fine folks at eMarketer asked “Will Internet Users Start Using Mobile Payment Apps Anytime Soon?” While only 1 in 5 respondents said they’re likely to start using one in the next year, usage data says otherwise. eMarketer projects almost $62 billion in spend on mobile payments next year. And, given the crappy, er, I mean, less than optimal rollout of EMV chip readers in stores — no, seriously, which stores make it clear whether we’re supposed to swipe or insert our cards? — retailers are inadvertently creating a great environment for driving usage.
  4. On a highly-related note, Leena Rao on Fortune reports that “Apple Pay Now Accounts for Three-Fourths of U.S. Contactless Payments.” So there’s that.
  5. On Mobile Commerce Daily, Brielle Jaekel explains “Why Universal Mobile Wallets Will Eventually Overtake Retailers’ Offerings.” The whole article is worth a read, but the simple answer comes down to utility and Millennials. Time will tell.
  6. Meanwhile, over on Forbes, Niall McCarthy highlights a fascinating infographic that shows what universal wallets have to contend with, noting “Starbucks Holds More Cash On Its Loyalty Cars Than Many Banks” have in deposits. Um… damn.
  7. When you put all of the above together, it helps explain “Why Mobile Payments Will Rule” and “Why I’m Bullish on Mobile Payments and Messaging.”
  8. For more on this topic, don’t miss “A Quick Snapshot of the State of Mobile Payments” that we put together for you a few weeks back.
  9. Moving into other aspects of e-commerce, Stephie Grob Plante makes “The Case for the American Mall” over on Racked and notes, “malls aren’t dying. They’re changing” Or at least the good ones are. Great read and well-worth paying attention to no matter what business you’re in as the challenges malls face today will confront us all eventually — assuming they’re not already.
  10. Picking up on that thread, I recently posted an update to an alder post that asked, “Will E-commerce Kill Retail?” Shore answer: No. Long answer: Well, read the post.
  11. Of course, if you’re looking for even more useful information than we can fit into this collection of 11 excellent e-commerce and mobile payment entries from the past week, be sure to check out these “13 Excellent E-Commerce and Digital Strategy Insights” from our ongoing E-Commerce Link Digest series, as well as these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far).” You’ll be glad you did.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

August 10, 2016

In Digital, Don’t Be Your Own Worst Enemy (Thinks Out Loud Episode 174)

August 10, 2016 | By | No Comments

In Digital, Don't Be Your Own Worst Enemy (Thinks Out Loud Episode 174): Enemies sitting side by side

In Digital, Don’t Be Your Own Worst Enemy (Thinks Out Loud Episode 174) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 29s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

August 5, 2016

11 Must-Watch Trends for Digital Leaders: E-commerce Link Digest

August 5, 2016 | By | No Comments

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Trends for digital leaders: Team discussing digital leadership¡Hola, Big Thinkers! Hope you’ve had an amazing, productive, and profitable week. Let’s skip any big setup for this week’s E-commerce Link Digest and just get you right to these 11 must-watch trends for digital leaders instead. Enjoy:

  1. Social Media Today starts us off with an outstanding infographic that illustrates the “State Digital Marketing 2016.” Definitely worth checking out to understand the trends you need to know.
  2. Speaking of digital trends, don’t miss this recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, that explored “5 Digital Trends You Must Adopt Right Now.” Great stuff, well worth your time.
  3. Continuing with the trends theme, Bloomberg has terrific insights into “Facebook’s Really Big Plans for Virtual Reality.” This is a remarkable topic and something you need to pay attention to as we move towards 2017. I’ve mentioned in the past that I believe augmented reality will be more important than virtual reality in the longer-term for most businesses. But given that it’s early days you should definitely keep an eye on both.
  4. Marketing Charts outlines outstanding research that asks, “As MarTech Understanding Becomes Critical, Where Will Marketers Invest Next Year?”
  5. Marketing Insider Group has a terrific piece that considers “The Compounding Power of Content Marketing.” Such a smart idea.
  6. Of course, you can’t receive the compounding benefits of content marketing until you get started. These “15 Colossal Content Marketing Insights to Kick off Your Week” will point you in the right direction.
  7. When it comes to applying the trends, leadership plays a crucial role. Culture is more important than your tactics and in some cases, more important than your strategy, too. That’s why it’s so helpful that MarTech Advisor looks at “The First Three Steps a CMO Should Take to Better Align Sales and Marketing.” Good stuff.
  8. On a highly related note, InformationWeek offers technology leaders these “3 Tips For Playing Nice With Your CMO.” Given the connections between marketing and technology these days, marketing leaders should realized communication and partnership are a two-way street and would benefit from checking out these tips too.
  9. Luxury Daily looks of mobile payments beyond NFC and makes “The Case for Beacons.” It’s clear that payments comprise a critical part of your customers’ e-commerce experience, which makes this a trend definitely worth watching.
  10. While we’re on the topic of payments, be sure to check out this look at “Why I’m Bullish on Mobile Payments and Messaging” as well as “A Quick Snapshot of the State of Mobile Payments” for more insights into what makes payments so critical to your business success in the coming year.
  11. Finally, you can’t miss these “11 Exceptional E-commerce Insights: The Top Posts of Summer, 2016” or these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far).” Excellent information and insights to set you up for success and a great way to round-out this list of 11 must-watch trends for digital leaders, don’t you think?

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

August 4, 2016

5 Digital Trends You Must Adopt Right Now (Thinks Out Loud Episode 173)

August 4, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


5 Digital Trends You Must Adopt Right Now (Thinks Out Loud Episode 173)

5 Digital Trends You Must Adopt Right Now (Thinks Out Loud Episode 173) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 50s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

August 1, 2016

11 Exceptional E-commerce Insights: The Top Posts of Summer, 2016

August 1, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


11 Exceptional E-commerce Insights: The Top Posts of Summer, 2016Welcome to August, Big Thinkers. Hope you’re having a super summer, filled with both fun and fantastic business results. And, as ever, we’re going to kick-off the month by rounding-up your favorite posts from the past 30 days. Of course, since it’s summer, we rolled it into one super-sized edition, featuring the top posts from June and July. Without further ado, here are 11 exceptional e-commerce insights: the top posts of Summer, 2016. Enjoy:

  1. The biggest post of the past couple months, by far, looked at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” in an episode of Thinks Out Loud, our digital marketing and e-commerce podcast.
  2. The E-commerce Link Digest series remains among the most popular features here on the blog. For instance, these “7 Must-Read Marketing and E-commerce Posts,” this set of “13 Near-Perfect Posts Featuring Future Marketing Trends,” this round-up of “10 Must-See Marketing Posts from the Past Week” and this collection on “13 Excellent E-Commerce and Digital Strategy Insights” all received lots of traffic and social activity over the last month.
  3. Another pair of related podcast episodes introduced “The New Digital Strategy Playbook: Part 1” and “The New Digital Strategy Playbook Part 2: Electric Boogaloo” to help you grow your brand and business.
  4. While itself a round-up of top posts, many of your fellow Big Thinkers loved this collection of “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far).” Check it out to see why for yourself.
  5. Digital payments represent a huge step forward for e-commerce, which helps explain the popularity of this next post, which offered “A Quick Snapshot of the State of Mobile Payments.”
  6. Another Thinks Out Loud episode makes this month’s list, this one outlining “The Simple Truth? Digital is a Mindset.” Why not give it a listen when you get a moment?
  7. These “9 Must-Read Personalization Insights to Start Your Week Off Right” represent a personal favorite of mine, but also proved highly popular among your fellow readers here on Thinks.
  8. Coming in at the #8 position in this month’s list is one that reminds you “Don’t Get Hung Up On Smartphones: Put Your Customer First.”
  9. Video represents one of the top trends for 2016 — especially on mobile. And this post “Digital Video is Taking Over: These 5 Data Points Prove It” demonstrates why.
  10. Another big trend this year? Content marketing. Which certainly explains why this collection of “15 Colossal Content Marketing Insights to Kick off Your Week” got so much love over the last month.
  11. Finally, we’ll round-out this list of 11 exceptional e-commerce insights, the top posts of Summer with this pair of E-commerce Link Digest posts, featuring “12 Powerful Posts Featuring the Top Mobile and E-commerce Trends” and these “11 Outstanding Insights Into the Future of Digital.” Great stuff all around.

What, you still want more? Well, if you’re looking to learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 31, 2016

6 Spectacular Hospitality Marketing Insights: Hospitality Marketing Link Digest

July 31, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


6 Spectacular Hospitality Marketing Insights: Hospitality Marketing Link DigestHey, Big Thinkers. No big setup this week as we’re off enjoying the fantastic summer Sunday. But to kick off your week, don’t miss these 6 spectacular hospitality marketing insights. Enjoy:

  1. Tnooz outlined “Eight Tech Trends for the Travel Chief’s Watchlist” that you’ll really want to review.
  2. Meanwhile, Marketing Charts provided this “Sharing Economy: Travel and Finance Update” that’s important to pay attention to, especially if you find yourself asking “How Safe Are Independent Hotels from Airbnb?”
  3. Along with the other members of the This Week in Hospitality Marketing, we put together “This Week in Hospitality Marketing’s HITEC Round-Up and Recap” for you to watch. Good stuff.
  4. Adweek looked at “How Travel Writing Evolved Into Travel Blogging, and What Brands Get From Both” that also illustrates why, “For Travel Marketers, Content is Still King.”
  5. You also might want to remember that, when it comes to “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.”
  6. And, finally, don’t miss these “5 Fantastic Travel Marketing Insights” from the Hospitality Marketing Link Digest series to round out this collection of 6 spectacular hospitality marketing insights.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including: