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Tim Peter Thinks

Tim Peter

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December 7, 2016

Amazon Go Shows How E-commerce Will Work in the Future (Thinks Out Loud Episode 182)

December 7, 2016 | By | No Comments

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How E-commerce Will Look (Thinks Out Loud)

Amazon Go Shows How E-commerce Will Work in the Future (Thinks Out Loud Episode 182) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 12s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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December 2, 2016

6 Quick Mobile Commerce Insights: E-commerce Link Digest

December 2, 2016 | By | No Comments

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6 Quick Mobile Commerce Insights: E-commerce Link Digest

Hey, Big Thinkers! No big setup today. Just 6 quick mobile commerce insights from the past week for you instead. Enjoy:

  1. Channel Advisor called “Thanksgiving Day: The Mobile Tipping Point,” which sounds right to me.
  2. On a highly-related note, VentureBeat reported that Nearly 1/3 of Thanksgiving and Black Friday shopping was done on mobile, according to PayPal. Sounds pretty much like a tipping point to me.
  3. Meanwhile, Mobile Commerce Daily called The Black Friday opportunity for e-commerce, which conceptually I agree with. The only thing I’d add is that, now, isn’t every day the real opportunity for e-commerce?
  4. Building on that, don’t miss this recently updated post that asks, “Will E-commerce Kill Retail?”
  5. Want one last mobile commerce insight? Marketing Charts has data that shows “Mobile to Overtake Desktops in Global E-Commerce Traffic Share.” So, that’s something, huh?
  6. You might also want to review these “8 Exceptional Insights Into the Future of Mobile Commerce and Content Marketing” and, lastly, to close out these 6 quick mobile commerce insights from the past week, remember that to get the greatest value out of your efforts ‘It’s Not “Mobile First.” It’s “Customer First.”‘

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

November 27, 2016

8 Must-See Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

November 27, 2016 | By | No Comments

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8 Must-See Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

Howdy, Big Thinkers! Hope you’ve had a terrific Thanksgiving holiday here in the States (and a great week no matter where you are). To help you get back in the groove and start your week off right, here are 8 must-see travel marketing posts from the past week for you. Enjoy:

  1. Tnooz talks to “Dara Khosrowshahi, Expedia’s CEO, About the Company’s Long-Term Strategy”. Definitely worth your time to check out.
  2. Speaking of Expedia, don’t forget that we’ve entered a new era of “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.”
  3. It’s not all good news for Expedia, by the way. In an interview with Google Travel managing director Rob Torres, Ashley Stewart of the Puget Sound Business Journal highlights “What Google Travel Has That Expedia Doesn’t.”
  4. Skift builds on that concept, noting that “Google Making Gains in Hotel Advertising, Updates Website for Hoteliers.”
  5. Shifting gears to the content marketing side of the house, Hotel Marketing reports that “Booking.com Launches a New Content API” to make it easier for hotels to push their content to the travel booking giant — and maybe hold Google at bay a little longer.
  6. Skift recently rounded-up a great set of research for “Cracking the Travel Booking Code” — meaning improving your bookings — that you won’t want to miss.
  7. And, we’ve done something similar, with this set of “6 Key Mobile Posts for Hotel Marketers,” these “6 Significant Travel Marketing Posts You Might Have Missed,” and this collection of “5 Amazing Travel Marketing Insights from the Past Week” all from the Hospitality Marketing Link Digest series.
  8. Finally, let’s close out this list of 8 must-see travel marketing posts from the past week with this amazing video from Skift, “What We Can All Learn From The Modern Supertraveler,” that you can watch right here:

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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November 18, 2016

10 Excellent Content, Personalization, and Customer Experience Insights: E-commerce Link Digest

November 18, 2016 | By | No Comments

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10 Excellent Content, Personalization, and Customer Experience Insights: E-commerce Link Digest

Howdy, Big Thinkers! No big setup this week. Instead we’re going to get your right into this list of 10 excellent content, personalization, and customer experience insights from the past week. Enjoy:

  1. Dan Farrell at CMO.com explains why “An Agile Attitude Is Key To Digital Innovation.” We completely agree, having said on a recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, “The Simple Truth? Digital is a Mindset.”
  2. Another CMO.com post outlines new research from Gartner that shows “Marketing Budgets On The Rise As CMO Mandate Grows” that you’ll want to note.
  3. What’s included in that mandate? Well, personalization, for one. And Mike Bainbridge at Brand Quarterly looks into this in his post, “Moving From Experience To Data: Why Personalization Is The Key To Brand Success.”
  4. While we’re on the topic of personalization, another recent podcast episode looked at “Why Digital Demands Personalization and Customer Focus” and another recent post on Thinks laid out “9 Must-Read Personalization Insights to Start Your Week Off Right.”
  5. Shifting gears, Joe McCambley from iMediaConnection asks the critical question, “What Is Content Strategy Anyway?”
  6. Why is that so critical? Well, as we noted recently, this represents one of the key “Trends for 2017: Content Takes Center Stage.”
  7. User-generated content often plays a key role in your content strategy, which makes the fact that “70% Of Consumers Will Leave a Review for a Business when Asked”, according to Search Engine Land, important to note.
  8. And why do reviews matter? Well, as we’ve noted before, they often work as “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.”
  9. Of course, getting the ratings and reviews that you’ll want to share with your customers depends heavily on providing a quality customer experience. Fortunately, Sheldon Monteiro wrote a fantastic piece on CMO.com called, “Debunked! 3 Myths About Customer Experience In The Digital Era” that I highly recommend.
  10. Finally, let’s round out this list of 10 excellent content, personalization, and customer experience insights with Matt Weinberger at Business Insider’s report on “Facebook CTO Mike Schroepfer’s interview about Mark Zuckerberg’s ‘crazy’ 10-year plan” that you’ll really want to check out when you have a moment.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

November 11, 2016

9 Needed Insights Into Digital’s Future: E-commerce Link Digest

November 11, 2016 | By | No Comments

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9 Needed Insights Into Digital's Future: E-commerce Link Digest

Hey, Big Thinkers! As we’re heading into the last part of 2016, it seems like a good time to look forward at what’s next. With that in mind, take a few minutes to review this great list of 9 needed insights into digital’s future. And get ready for what’s to come. Enjoy:

  1. Brand Quarterly leads off with a fantastic post about “Growth Hacking Your Brand Strategy” that you won’t want to miss.
  2. Fast Company reports that “VR Will Be A $38 Billion Industry By 2026,” which is, y’know, a lot. And we offered up a look at “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” that serves as an excellent complement too.
  3. While you’re at it, check out this “Quick Postcard from the Future of Digital” from Thinks Out Loud, our weekly e-commerce and digital strategy podcast.
  4. Given these changes, It’s not surprising that Clickz asks, “How Do Marketers Measure up to Digital Transformation?”
  5. What is digital transformation, you ask? Well, don’t miss this look at “Digital Transformation: A Brief Introduction” and “Why Digital Transformation Matters for Your Business” also from Thinks Out Loud.
  6. These “6 Insights Into Customer Experience and Digital Transformation” also can help you get up-to-speed on how to put digital transformation to work for your brand and business.
  7. CMS Wire says to “CMOs: You Can’t Predict the Future, But You Can Prepare,” which is great advice, really.
  8. The challenge, of course, as Marketing Land points out is that “More Marketers Are Becoming Early Adopters of Marketing Tech, Although Half Can’t Keep up With the Changes.” They might want to review this Thinks Out Loud episode that uncovers “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide.”
  9. Finally, let’s close this list of 9 needed insights into digital’s future with a fantastic collection of “11 Outstanding Insights Into the Future of Digital” from the ongoing E-commerce Link Digest series. Enjoy!

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

November 9, 2016

Trends for 2017: Content Takes Center Stage (Thinks Out Loud Episode 181)

November 9, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Trends for 2017: Content takes center stage

Trends for 2017: Content Takes Center Stage (Thinks Out Loud Episode 181) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 9s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

November 4, 2016

8 Exceptional Insights Into the Future of Mobile Commerce and Content Marketing: E-commerce Link Digest

November 4, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


8 exceptional insights into the future of mobile commerce and content marketing

Howdy, Big Thinkers! We’re going to skip the setup this week and jump straight into this great list of 8 exceptional insights into the future of mobile commerce and content marketing instead. Didn’t think you’d mind. Enjoy:

  1. Brand Quarterly kicks things off with this amazing look at “Getting Content Marketing And Sales Teams On The Same Page” that you really have to see.
  2. Meanwhile, Marketing Charts highlights research with “The Initiatives That Content Strategists Say They’ll Be Rallying Around” over the next year.
  3. We pay attention to these stories because, when it comes to “Content Marketing: We’re All Publishers Now.” To underscore that point, we examined “Why Content Marketing Matters” on Thinks Out Loud, our e-commerce and digital strategy podcast, and also recently rounded-up this list of “15 Colossal Content Marketing Insights to Kick off Your Week.” Good stuff all around.
  4. Before we shift gears, be sure to check out these 13 Key Insights About Mobile Commerce, Payments, and Content Marketing from the E-commerce Link Digest series when you get a moment.
  5. Speaking of mobile commerce, Marketing Charts asked “What Factors Are Preventing Consumers From Making Purchases on Mobile Devices?” Usability plays a key role, especially during checkout and payment. More on this, as you might guess, in a moment.
  6. Continuing with the mobile commerce theme, eMarketer had a great podcast episode that explored “Five Mobile Commerce Predictions for 2017” that you’ll really want to listen to.
  7. Since we’re talking about the future, Brand Quarterly also has a thought-provoking examination of “Machine Learning Algorithms: The Next Stage For Successful Marketers.” We’ve looked into that a bit ourselves in this recent round-up of “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016.”
  8. Finally, let’s close out this week’s list of 8 exceptional insights into the future of mobile commerce and content marketing with a set of “13 Near-Perfect Posts Featuring Future Marketing Trends” from the E-commerce Link Digest series and this Thinks Out Loud episode, “A Quick Postcard from the Future of Digital.” Have a great weekend, everyone!

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

October 28, 2016

6 Insights Into Customer Experience and Digital Transformation: E-commerce Link Digest

October 28, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


6 insights into customer experience and digital transformation: Young woman shopping on mobile phone in cafe

Hey, Big Thinkers! No setup this week. Instead, we’re going to jump straight into this great list of 6 insights into customer experience and digital transformation to help you grow your business. Enjoy:

  1. Leading off, we have a couple of great posts from Brand Quarterly get us started. The first, from Cynthia Johnson looks at the critical topic of “Search And Social: Mobile Integration” and is well worth your time. Gregory Butz follows that up with fantastic advice, “Double Down On The Brand Experience To Win The Customer Lifecycle,” which represents something of a theme for this week’s link digest.
  2. You want customer experience? Well how ’bout checking out Michael Brenner’s look at “The Future Of Customer Relationships” over at Marketing Insider Group? He’s got it well covered.
  3. Speaking of the future, Gartner’s Smarter With Gartner blog “Predicts a Virtual World of Exponential Change,” though I can’t imagine that comes as a surprise to regular readers ’round here.
  4. What we tend to talk about less though is how the “Pace of Digital Transformation is Causing Marketers Stress,” according to research collected over on BizReport. To help you cope with that stress, may I recommend this look at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” from a recent episode of our e-commerce and digital strategy podcast, Thinks Out Loud.
  5. Sticking with that theme, you’ll definitely want to check out this great post over on Biznology that uncovers “The Simple Truth About What’s Driving Digital Next Year.”
  6. And let’s close out this week’s list with some deeper insights into digital transformation, including “Digital Transformation: A Brief Introduction” and “Why Digital Transformation Matters for Your Business” both from the Thinks Out Loud podcast, as well as this presentation that highlights “Putting Digital to Work: 4 Key Actions to Drive Digital Transformation.” Good stuff all around, and a great way to round out this week’s list of 6 insights into customer experience and digital transformation.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

October 21, 2016

5 Fast Digital Strategy Insights: E-commerce Link Digest

October 21, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


5 fast digital strategy insights: Business woman considering digital strategy

Howdy, Big Thinkers! We’re going to skip the setup this week and get you straight to this fantastic list of 5 fast digital strategy insights from the past week. Enjoy:

  1. Brand Quarterly offers some great advice on how to “Break Down Silos With A Collaborative Content Strategy” that’s well-worth your time.
  2. CIO.com looks at the “7 Attributes of a Successful CMO in the Digital Age.”
  3. A recent episode of our Thinks Out Loud e-commerce and digital strategy podcast recommends “Your Mantra for Digital? ‘We Can Figure This Out'” that you’ll really want to check out.
  4. We also took a look at “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016.” Be sure to take a look at the whole set.
  5. And finally, let’s wrap-up this week’s set of 5 fast digital strategy insights with another podcast episode, this one that explains “Why Digital Transformation Matters for Your Business.” Enjoy!

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

October 16, 2016

6 Crucial Insights Into the Future of Travel Marketing: Hospitality Marketing Link Digest

October 16, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


6 Crucial Insights Into the Future of Travel Marketing

Hey, Big Thinkers! Hope you’re having a great week and that you won’t mind if we skip any setup this week in favor of taking you straight to this round-up of 6 crucial insights into the future of travel marketing. Enjoy:

  1. Duetto’s Ed Watkins talked with Cindy Estis Green, CEO and co-founder of Kalibri Labs, about “The Rise of Hotel Metasearch and Its Effect on Distribution.” I agree with a number of Cindy’s conclusions (though I think the focus on “metasearch” as it’s commonly defined is overblown). But in particular think this is the key quote that many hospitality marketers must listen to: “A lot of it has to do with consumer demand. Everybody wants things on their mobile devices.” As Bill Hunt has said, “Customers are the ultimate disruptors.”
  2. You can see one clear example of customers as the ultimate disruptors in the rise of Airbnb. As a new report from the Ted Rogers School of Hospitality and Tourism Management at Ryerson University shows, “Airbnb Guests Tend to Be Motivated by Low Cost and Use It as a Hotel Substitute.” That’s not driven by a specific Airbnb technology. It’s driven by customer behavior. And Airbnb gets it, “Rolling Out a New Homepage, Focused On Experiences” as All About Airbnb reports. I’ve mentioned before that independent hotels are safe from Airbnb but only as long as they compete on their terms, not Airbnb’s. Airbnb is undoubtedly entering the hospitality business. As long as hotel owners and operators continue to focus on experience, on trust, on hospitality, they’ll do just fine. Which makes this next news item particularly disturbing…
  3. Want to know how to lose in the coming world? Create “Hotels Without Humans,” which are coming. But as writer Arnie Weissmann notes, “…wouldn’t a key benefit of technology — consistency — commoditize service standards and erode loyalty?” Yep. Totally. The companies that win in the future will be those that best manage the integration of technology and human service.
  4. Does all this sound like science fiction to you? Well, according to Expedia, “The Future Of Travel Looks Like Science Fiction” with tools like bots, AI, augmented reality (AR), virtual reality (VR), and wearables playing increasing roles in the overall travel experience. And it’s not over yet.
  5. All of these changes can certainly make you ask, “Is Travel Marketing More Frustrating Than Ever?” I strongly believe that the answer should be “no,” but fully understand at the same time why it’s not “absolutely not.” Two tips: One, remember that your mantra for digital should always be “we can figure this out;” and, two, plenty of resources exist to help you keep up with technology as a marketer — including our blog and newsletter.
  6. With that in mind, be sure to check out these “8 Outstanding Lessons from the 2016 HSMAI Digital Marketing Strategy Conference” and this set of “6 Quick Hotel Distribution and Digital Marketing Insights” from the Hospitality Marketing Link Digest series that demonstrate exactly what I’m talking about.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including: