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Tim Peter

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July 25, 2016

Digital Video is Taking Over: These 5 Data Points Prove It

July 25, 2016 | By | No Comments

Digital Video is Taking Over: These 5 Data Points Prove ItLate last year, I wrote a post encouraging you to “Make Room For Mobile Video” and it seemed as it now would be a good time to see where your fellow marketers stand on digital video marketing specifically and content marketing more generally. If anything, I may have underestimated how quickly digital video would take over the world. Here are 5 data points to back that up:

  1. First, according to the Nieman Journalism Lab, Facebook predicts your News Feed will likely be ‘all video’ in five years. Nieman quotes Nicola Mendelsohn, Facebook’s vice president for Europe, the Middle East, and Africa, who says,
    “An average of 100 million hours of video are watched on Facebook on mobile devices daily, Fortune reported. Facebook Live video has also been “a bigger, faster phenomenon” than the company expected, saying that Live videos get 10 times as many comments than other video.

    “I just think if we look already, we’re seeing a year-on-year decline on text. We’re seeing a massive increase, as I’ve said, on both pictures and video…”

    That’s worth emphasizing again: “…we’re seeing a year-on-year decline on text.” It’s only mid-2016 and text is beginning to fall by the wayside as far as Facebook is concerned. That’s a huge statement and one worth paying increased attention as you plan for next year.

  2. Meanwhile, Marketing Charts has some extraordinary data that underscores the phenomenon. In their study, “Traditional TV Viewing: What A Difference 5 Years Makes,” they lay out these important pieces of data:

    “…reports are coming out suggesting that streaming video has supplanted linear TV as the dominant form of video consumption among youth:

    • A survey from Deloitte finds 19-25-year-olds estimating that they spend 39% of their TV content time watching streaming video as opposed to 29% watching live programming, with streaming (31%) also ahead of live viewing (28%) among 26-32-year-olds; and
    • A Defy Media study similarly suggests that 13-24-year-olds are spending more time with “free” and subscription digital video than with TV.”

    Marketing Charts goes on to show, “…weekly streaming hours more than tripled between Q4 2013 and Q4 2015.” As above, let’s emphasize that number: “…streaming hours more than tripled” in just a couple of years.

  3. While it might seem like this is only a reality in the B2C world, Marketing Charts also shows that “B2B Content Marketers See Bigger Role Coming For Social and Video.” Their key finding:
    “…this year, just 13% see emailers as being the most indispensable format. Overtaking it will be videos, which 16% of respondents see as indispensable, almost double the share (9%) who found videos to be most effective for them last year.”

    Again, that’s a massive increase in just a single year.

  4. For a real-world look at what some marketers are doing, take a look at Jason Miller’s write-up over on LinkedIn, “A B2B Marketer Spends a Month with Snapchat”. While he’s not sure the app is quite ready for B2B marketers, he also says,
    “I wouldn’t be surprised if, as GaryVee predicts, Snapchat matures in the next couple of years to become the next YouTube.”

  5. So, what can you do about this? Well, MarketingProfs recommends some pointers for “How a Simple Story Can Help You Win Your Prospect’s Trust” that applies to any content marketing. The key takeaway:
    “”The best way to build rapport is to empathize with your audience’s pain. If you could, you’d sit down with the person for a one-on-one and gain personal knowledge of her situation: Why does she feel that way?

    You’d learn her plight and understand her situation.

    Empathy goes a long way towards making your content marketing work, regardless of format.

  6. You might also want to reference “A Quick Postcard from the Future of Digital”, this podcast episode that looks at “How to Keep Up with Technology as a Marketer: The Quick and Dirty Guide,” and “The New Digital Strategy Playbook Part 1” and “Part 2” that we’ve pulled together for you. I’d also recommend planning for more video and images as you start putting together your 2017 budget. Because, if we’ve learned one thing about digital over the years, it’s that once a trend starts moving, it moves fast. And when it comes to online video, it’s moving.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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July 24, 2016

5 Fantastic Travel Marketing Insights: Hospitality Marketing Link Digest

July 24, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


5 Fantastic Travel Marketing Insights: Hospitality Marketing Link DigestHey, Big Thinkers! It’s a gorgeous day here in the Garden State. Hope you’re having a fabulous late summer afternoon wherever you are too. As you get ready, why not check out these 5 fantastic travel marketing insights for this week’s Hospitality Marketing Link Digest entry? Enjoy:

  1. Leading off, we rounded-up “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)” for you.
  2. Building from those top posts, one of the more popular items over the last few months took a look at “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.”
  3. This next post explains why “Personalization Starts With a Person” that you’ll really want to review.
  4. You might also want to check out a couple of entries from the Hospitality Marketing Link Digest series, including these “5 Helpful Hospitality Marketing Stories for You” and these “7 Special Hotel Marketing Insights.”
  5. And, finally, this “New Sabre Study Outlines Key Mega-Trends Shaping Travel Marketing.” You’ll definitely want to give it a look.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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July 21, 2016

The New Digital Strategy Playbook Part 2: Electric Boogaloo (Thinks Out Loud Episode 172)

July 21, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


The New Digital Strategy Playbook Part 2

The New Digital Strategy Playbook Part 2: Electric Boogaloo (Thinks Out Loud Episode 172) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 45s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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July 18, 2016

Don’t Get Hung Up On Smartphones: Put Your Customer First

July 18, 2016 | By | No Comments

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Don't Get Hung Up On Smartphones: Put Your Customer First

I don’t want to make fun of my friends at eMarketer, but they have a real knack for burying the most important reality sometimes. eMarketer released research today that mobile and tablet together now represent over 50% of the internet-connected devices in most people’s homes. And that’s undoubtedly an impressive finding. It’s just not the most important one.

What the data hides is that the overwhelming majority of customers own multiple devices and that they use all of them to solve their problems, switching as needed to get the best answer. Over 80% have both mobile and desktop devices. So, sure, the single most common connected device in the home is the smartphone, with greater than 37% of the study owning one. Desktops and laptops represent another 28% ownership. And almost one-fifth of customers also own connected devices like DVRs, set-top boxes, and Blu-ray players — which, to be fair, will see a lot more movement with the rapid rise of Amazon’s Echo, and Google and Apple’s forthcoming entries into the home AI space.

But the key fact is that most of your customers own multiple devices. And they’ll use whichever one helps them accomplish their goals. That’s the new normal.

This speaks to the ongoing trends that we’re seeing. It’s important to recognize that despite the number of people we’re seeing own smartphones (or tablets or what-have-you), it’s not mobile-first; it’s customer first. By focusing on devices, too many companies put too much emphasis on things like their website design or their mobile app design or their social platform pages. And what that really means is that they’re putting more effort into the frame then into the picture it contains.

You’ve heard me say many times before that “content is king, context is queen, and data is the crown jewels.” Those attributes play a key role in the new digital strategy playbook that I started talking about over on our Thinks Out Loud podcast last week. That playbook tries to put the emphasis where it belongs: on the customer and on answering their questions.

So don’t get hung up on smartphones. Or tablets. Or messaging. Or whatever else comes next. And let’s not bury the most important fact: devices are secondary; put your customer first.

Want to learn even more? Well, if you’re looking to hear about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 17, 2016

10 Terrific Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

July 17, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


10 Terrific Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

Hey, Big Thinkers! Hope you’re having an amazing weekend. And hope you won’t mind if I let you enjoy your weekend a little more by skipping any big setup and simply presenting you these 10 terrific travel marketing posts from the past week as the latest entry into the Hospitality Marketing Link Digest series. Enjoy:

  1. Leading off, you’ll want to check out these “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)” as selected by your fellow Thinks readers.
  2. Hotel Marketing breaks down “Airbnb vs. Hotels: New Study Reveals Key Consumer Purchase Drivers.”
  3. Fortune takes a good look at “How Restaurants Use Instagram and OpenTable to Gather Data on Diners,” which is a key step towards delivering more personalized and more effective services to your guests (something we looked at in more detail in “The New Digital Strategy Playbook: Part 1”).
  4. Speaking of Instagram, don’t miss this excellent article that asked, “Is Social a Waste of Time for Hotel Marketers?”
  5. According to Tnooz, “Boxever Says Travel Brands Need to Improve Personalization.” No doubt. If you’re interested in actually accomplishing that, you might want to remember that “Personalization Starts With a Person.”
  6. In case you couldn’t make it to HITEC this year, be sure to watch “This Week in Hospitality HITEC Round-Up and Recap” featuring our own Tim Peter, as well as industry thought leaders, Robert Cole, Loren Gray, and Ed St. Onge.
  7. Hetras provides “11 Digital Marketing Tips to Differentiate Your Hotel” that are worth reviewing.
  8. The fine folks at EyeForTravel ask “Talking Technology: Is This What Hotel Guests Really Want?”
  9. While we’re on the topic of technology, Tnooz uncovers “What CMOs Need to Hear About Chatbots.” And while we’re on that topic, you might want to review Five Reasons Marketers Need to Get Ready for Mobile Messaging as well as listen to hear “Why I’m Bullish on Mobile Payments and Messaging.”
  10. Finally, why not round out this week’s list of 10 terrific travel marketing posts from the past week with these “5 Helpful Hospitality Marketing Stories for You” from the Hospitality Marketing Link Digest series for you. Great stuff to start your week off right.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

July 15, 2016

13 Excellent E-Commerce and Digital Strategy Insights: E-Commerce Link Digest

July 15, 2016 | By | No Comments

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13 excellent e-commerce and digital strategy insights

Howdy, Big Thinkers. I’m just back from a couple days of client meetings in New York City (which, admittedly, is just across the river), but I’m betting you would like to skip the setup and just get right to this round-up of 13 excellent e-commerce and digital strategy insights, this week’s entry into the E-commerce Link Digest series. So that’s what I’ve done for you. Enjoy:

  1. Let’s kick off this week’s list with these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)” from right here on Thinks.
  2. And on our Thinks Out Loud podcast this week, I took a look at “The New Digital Strategy Playbook: Part 1” that’s definitely worth a listen.
  3. Over on Brand Quarterly, Bryan Kramer writes, correctly, that “People Buy Emotions Not Things.” It’s a simple point, but one that’s incredibly important to remember too.
  4. On a related note, and also on Brand Quarterly, Ana Andjelic lays out “Luxury’s Lesson To Brands: Get Your Customer Experience Right.” All I can say is, “yep.”
  5. Marketing Charts shares research that asks “What Does It Take to Get the Customer Experience Right?” On a similar note, we’ve got this set of “8 Killer Entries About Improving E-commerce Experience” for you to review from the E-commerce Link Digest series as well as this Thinks Out Loud episode on “Driving Seamless Experiences in 2016.”
  6. Writing at The Drum, Stephen Lepitak epxlains “How Google Plans on Using VR To Connect People With Memories, Experiences and Places” that’s well worth a read.
  7. Jason Miller has a post over on LinkedIn called “A B2B Marketer Spends a Month with Snapchat” that’s definitely worth a read.
  8. Marketing Charts finds that, for “Traditional TV Viewing, What A Difference 5 Years Makes,” further underscoring “2016’s Top Trends: Make Room For Mobile Video.”
  9. Veronika Bernkammer on the Future of Commerce blog says “When It Comes to Personalization, ‘Dear First Name’ Is Not Good Enough.” Damn straight.
  10. While we’re on the subject of personalization, don’t miss these “9 Must-Read Personalization Insights to Start Your Week Off Right.”
  11. I loved Joshua Nite’s piece on the Top Rank Blog that uncovered “How to Turn Undervalued Content into Content Marketing Gold (The Trick is Repurposing),” especially when you pair it with these
    “15 Colossal Content Marketing Insights to Kick off Your Week.”
  12. It also seems like a good time to remind you that “Content is Still the King.”
  13. Finally, as we close out this week’s recap of 13 excellent e-commerce and digital strategy insights, make sure you give a listen to this podcast episode that outlines “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” when you have a moment. You’ll be glad you did.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 13, 2016

The New Digital Strategy Playbook: Part 1 (Thinks Out Loud Episode 171)

July 13, 2016 | By | No Comments

Team brainstorming the new digital strategy playbook, part 1

The New Digital Strategy Playbook: Part 1 (Thinks Out Loud Episode 171) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 19s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

July 12, 2016

21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)

July 12, 2016 | By | No Comments

21 Can't Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)Want to drive more direct bookings to your hotel? Click here to learn more


Well, Big Thinkers, we’ve made it halfway through the year. And, as we like to do around here, it’s time to round-up everything that you and your fellow readers here at Thinks have read and responded to all year long. As with yesterday’s countdown of e-commerce and digital strategy posts, I’ve broken the list into two sets. The first featuring our regular Travel Tuesday posts, and the second recapping the best of our ongoing Hospitality Marketing Link Digest series. And now, without further ado, I give you these 21 can’t miss travel marketing insights: the top posts of 2016 (so far). Enjoy:

21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)


Part 1 – The Travel Tuesday Series

  1. The biggest post of the year so far, by a wide margin, looked at the current distribution landscape and found that, when it comes to “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.” You’re definitely gonna want to read this one.
  2. Another huge post from the first half of the year (though, technically it was published late last year), asked “Is Social a Waste of Time for Hotel Marketers?” The answer is a clear “no,” but be sure to read the whole thing to find out why.
  3. Digest

  4. You want insights and information? You want to know what’s going on in the world of hospitality digital marketing? You want to fill your rooms and grow your revenues? Then these “8 Outstanding Lessons from the 2016 HSMAI Digital Marketing Strategy Conference” are just what you’re looking for.
  5. I’d mentioned yesterday how important the role content plays has become over the last year. Well, that’s equally true for hospitality marketers too. In fact, as this post highlights, “For Travel Marketers, Content is Still King.”
  6. Following up on the concept of content marketing’s importance, your fellow Big Thinkers really enjoyed this post that explored “Content Marketing For Hotels: 2016’s Must-Watch Trend” in detail. Check it out to see why for yourself.
  7. Man, Expedia has been making some headlines in the distribution space this year — and not for good reasons. A post from just a couple months back calls “Expedia’s Accelerator Program ‘A Wolf in Wolf’s Clothing.'” Sad, but true.
  8. Another hugely popular post broke down the “Four Key Elements of Modern Hospitality Marketing” for you to apply as soon as you’re ready.
  9. One of those four key elements gets a spotlight of its own in this post that explained “Why Hotel Marketing Depends on Personalization.”
  10. Several presentations I’ve given over the past few months made your list of top posts, including this one that explored “2016’s Key Hospitality Marketing Trends.” You won’t want to miss that one.
  11. Some of our monthly “best of Thinks Travel Tuesday” posts were really popular among your fellow readers, including this set of “7 Sensational Marketing and Distribution Insights: the Top Posts of February” and these “8 Top-Notch Travel Marketing Posts from the Past Month: The Top Travel Marketing Posts of January (Plus December’s Too).” Definitely worth a look.
  12. We’re starting to see any number of new entrants into the travel space create both opportunities and threats to hospitality marketers. This next post provided deeper insights into the trends when it explored “How Google, Uber, and Foursquare Plan to Revolutionize Travel.”
  13. While this collection of “16 Key Insights: The Top Travel Marketing Posts of 2015” captured the top posts from last year, many of its lessons apply just as well right now and is definitely worth another look.
  14. We’ll round-out this section of our look back at these 21 can’t miss travel marketing insights: the top posts of 2016 (so far) with another presentation, this one providing insights into “Using Data to Put Personalization to Work for Your Property.”

But don’t worry. We’re not done yet…

21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)


Part 2 – The Hospitality Marketing Link Digest Series

As mentioned above, I’ve gone ahead an broken out our ongoing Hospitality Marketing Link Digest series posts separately, but highlighted the relevant topics in each of their titles for you. You can review the ones most appropriate to your needs, or when you get a moment, check out the entire set. Enjoy:

  1. 5 Fantastic Insights Into 2016 Travel Marketing Trends
  2. 8 Excellent E-Commerce Insights to Round out the Year
  3. 5 Fantastic Posts Featuring Top Travel Marketing Trends
  4. 7 Sensational Social Hospitality Marketing Insights
  5. 6 Important Hotel Marketing Posts from the Past Week
  6. 5 Insightful Travel Marketing Messages
  7. 7 Spectacular Hotel Marketing Posts This Week
  8. 6 Spectacular Resources for Hotel Marketers from the Past Week

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

July 11, 2016

32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)

July 11, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


killer resources to improve your digital strategy: the top posts of 2016 (so far)

Now that we’ve made it through the first half of the year, Big Thinkers, it seemed as good a time as any to collect the top posts of the year… so far anyway. For ease of navigation, I’ve gone ahead and broken out our weekly E-commerce Link Digests separately from the main list, and you can find them below either by scrolling or by clicking this link. Now, without further ado, I give you these 32 killer resources to improve your digital strategy: the top posts of 2016 (so far). Enjoy:

  1. The top post from 2016’s first half was a hugely popular episode of our Thinks Out Loud e-commerce and digital strategy podcast that looked at “Driving Seamless Experiences in 2016.” Give it a listen to see why so many of your fellow Big Thinkers tuned in.
  2. Without question, the rise of content marketing has taken center stage as 2016’s most important trend, which undoubtedly led to the success of our next couple of posts. First, “2016’s Top Trends: Make Room For Mobile Video,” examines what happens when every customer carries a camera (something we’ve seen clearly demonstrated in remarkable detail in the last week).
  3. Continuing the content marketing theme is this post that proudly proclaims, “Content is Still the King.” You’re damn right it is.
  4. Another hugely popular episode of our Thinks Out Loud podcast asked — and answered — the critical question, “What Drives Growth in 2016?”
  5. Next up, we’ve got some of our monthly “best of the blog” posts, including these “7 Special Digital Strategy Insights: The Top Posts of February, 2016,” a wonderful set of “8 Excellent Digital Delights: The Top Posts of January, 2016 (With Bonus Insights),” and these “8 Surprising Mobile and E-commerce Insights: The Top Posts of May, 2016” for you. Be sure to check out the entire collection.
  6. If content marketing is the top trends we’re seeing take hold in 2016, the growth of messaging and bots represents the second biggest. Which is why you must read these “Five Reasons Marketers Need to Get Ready for Mobile Messaging” as soon as you can.
  7. I hesitated to include this look at “Authenticity” in this top posts list for the same reasons I hesitated to write the post in the first place. It’s tough to talk about our heroes publicly without sounding corny or goofy or a bit like a raving fanboy. Of course, since the post itself speaks to authenticity, we sometimes need reminding that it’s OK to be corny, goofy, or a raving fanboy. At least I did. I hope you enjoy it.
  8. Thinks Out Loud places another key entry into our round-up of 2016’s top posts (so far, anyway), with this exploration of “Three Trends to Watch in 2016.” Mobile and video represent a couple of those trends. As for the last? Well, you’ll just have to listen and see for yourself.
  9. Add one more episode of Thinks Out Loud to your “can’t miss” list, with this excellent post that asks, “Trends for 2016: Is Execution the New Innovation?”
  10. While a bit further into this round-up of key resources, this post about “The Digital Strategy Myth” remains a personal favorite for the year so far. Check it out to see why and it just might become a favorite of yours too.
  11. Another big personal favorite from the year-to-date is this fantastic look at “11 Data-Driven Marketing Insights to Start Your Week Off Right” that unlocks the key to a critically important topic for all marketers today.
  12. Even though we presented these “4 Necessary New Year’s Resolutions for Digital Marketing Success” on Thinks Out Loud way back at the beginning of the year, they’re just as relevant midway through it, too. Give a listen to see why for yourself.
  13. This terrific look at “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” from a few weeks back catapulted these important trends into the forefront of our ongoing discussion around the effects of technology on marketing. And I guarantee you, it won’t be the last time we talk about these three trends this year.
  14. Be sure to check out this podcast episode that explains “Why Digital Demands Personalization and Customer Focus” when you get a minute. As with a number of the trends we’ve looked at so far, they’re going to be on your radar a ton in the coming months.
  15. You’ve probably heard people talk about lean product development and agile project methodologies before. But do you know how to get started? These “5 Key Questions for Creating a ‘Test and Learn’ Culture” can help point you in the right direction.
  16. It probably won’t shock you to learn that mobile, video, content marketing, and customer experience represent just a few of these “6 Key Trends Driving E-commerce in 2016” that we uncovered on Thinks Out Loud. But be sure to listen to the whole episode to see how they all tie together — and how you can make them work for your brand and business.
  17. While technically a recap of last year’s top posts, this round-up of “20 Key Concepts for the Year Ahead: The Top Posts of 2015” will help you recognize the trends that will continue to shape your marketing and e-commerce activities all year long.
  18. And, as we round-out the first chunk of top posts from 2016 (so far), you might feel a bit overwhelmed by the speed and volume with which trends keep flying at you. Given that, you might also appreciate this look at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” from a recent episode of Thinks Out Loud. Be sure to give it a listen.


More Killer Resources: The Best E-commerce Link Digests of 2016 (So Far)

Along with our Thinks Out Loud podcast represented so frequently in the first part of the round-up, one of the most popular features on the blog are the weekly entries of the E-commerce Link Digest series. And, since most of their titles are both fairly self-explanatory (i.e., “exactly what it says on the label”) and often touch on similar themes, it makes much more sense to collect those separately instead of mixing in them in with the main part of the list.

To make it easier for you to find the ones most relevant to your needs, I’ve gone ahead and bolded the primary keywords from each post (though I’d sure love it, and suspect you would too, if you checked out the entire set). So, without further ado, be sure to check out the final 14 entries into our round-up of killer resources to improve your digital strategy: the top posts of 2016 (so far). Enjoy:

  1. 6 Mobile Commerce and Strategy Insights
  2. 10 Must-Read Posts About Mobile Commerce and Content Marketing
  3. 8 Killer Entries About Improving E-commerce Experience
  4. 6 Awesome Insights About Mobile Payments, E-commerce and Even More
  5. 10 Must-See Marketing Posts from the Past Week
  6. A Big Round-Up of Marketing Posts Featuring 2016’s Top Trends
  7. 7 Posts Explaining How to Execute Digital Effectively
  8. 9 Tremendous Posts About 2016’s Top Digital Trends
  9. 7 Super Posts About Mobile Commerce and Customer Experience
  10. 7 Must-Read Marketing and E-commerce Posts
  11. 9-Plus Must-Read Insights Featuring 2016’s Top Digital Trends
  12. 9 New Posts Exploring Digital Trends In 2016
  13. 8 Exceptional Essays to Improve Your Digital Innovation
  14. 9 Necessary Insights Into Mobile Commerce from the Past Week

What, you still want more? Well, if you’re looking to learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 10, 2016

5 Helpful Hospitality Marketing Stories for You: Hospitality Marketing Link Digest

July 10, 2016 | By | No Comments

5 Helpful Hospitality Marketing Stories for You: Hospitality Marketing Link Digest

Hope you’re enjoying a wonderful summer’s weekend, Big Thinkers. Here are a handful of 5 helpful hospitality marketing stories for you to set you up right for next week. Enjoy:

  1. Hotel Marketing explores “Airbnb vs. Hotels: New Study Reveals Key Consumer Purchase Drivers.” You’ll definitely want to check that out, as well as this post that asks “How Safe Are Independent Hotels from Airbnb?”
  2. Hetras collected a set of “11 Digital Marketing Tips to Differentiate Your Hotel” that are worth reviewing.
  3. On a similar note, SiteMinder rounded up “3 Great Examples of Hotels That Are Getting It Right on Social Media Marketing.”
  4. We took a look at why “Personalization Starts With a Person” for you.
  5. And, finally, don’t miss “This Week in Hospitality Digital Marketing’s HITEC Round-Up and Recap” from the other day. Really good stuff there.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including: