Getting your customers, employees and messages lined up sometimes feels like herding… things that are hard to herd (I hate cliché). But why is it so hard? Often the problem isn’t your customers or your employees or your messages.
What is it then?
The right goals can captivate customers, engage employees and multiply your messages’ effectiveness. Getting your goals right may make more of a difference than anything you do in marketing, and is the focus of my latest post for Mike Moran’s Biznology blog, “5 Online Marketing Goals That Make (Dollars and) Sense.”
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