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Tim Peter

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July 16, 2017

A Dozen Hospitality Digital Marketing, Revenue Management and Distribution Insights: Hospitality Marketing Link Digest

July 16, 2017 | By | No Comments

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A dozen hospitality digital marketing, revenue management and distribution insights: Guests entering hotelHey, everyone! Hope you’ve enjoyed an amazing summer weekend. Now let’s start the week off right with these dozen hospitality digital marketing, revenue management and distribution insights. Enjoy:

  1. Leading off, Ellis Kennedy from Rainmaker breaks down “The Convergence of Hotel Marketing and Revenue Management.” This represents one of the most critical trends within hospitality marketing and it’s great to see others beating this drum.
  2. The convergence of hotel marketing and revenue management of course is just one huge trend. This collection of “7 Must-See Posts Highlighting How to Market Your Hotel in the Future” from the Hospitality Marketing Link Digest series helps outline others you’ll want to watch.
  3. Brand Quarterly “How Hospitality And Travel Brands Can Top Review Charts,” which you know we’re in favor of, seeing as how managing your ratings and reviews well represents “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.”
  4. While you’re looking for effective ways to improve your brand’s marketing, don’t miss these “6 Quick Hotel Distribution and Digital Marketing Insights” too.
  5. On a related note, Econsultancy looked at “How Six Travel &Amp; Hospitality Brands Use Personalization to Enhance the Customer Experience.”
  6. In fact, we’ve outlined “Why Hotel Marketing Depends on Personalization” and rounded-up “6 Stellar Insights into Personalization for Hotel Marketing” for you as well to add to that story.
  7. Digging into the archives a bit, we’ve got a post that calls out “OTA’s vs. Chain Brands: Expedia Comes Out Swinging”—and why it’s still relevant today.
  8. Taking a peek into the corner office, Skift reports on why “Hotel CEOs Love Direct Booking and 4 Other Hospitality Trends” that you won’t want to miss.
  9. Meanwhile, according to CIO Dive, TravelClick CIO’s Joseph Eng says that “Changing User Experience Requires Companies to Go Digital and Employ Data.” Good advice.
  10. Coming somewhat full circle this week, Kiran Sunny writes over on Hospitality Net about “Distribution vs Profitability—The Future of Hotel Revenue Management.”
  11. Alicia Hoisington has an excellent piece on Hotel Management featuring “3 Tips to Increase ROI with Digital Marketing” that includes a number of quotes from our own Tim Peter. Well worth a look when you have a moment.
  12. Finally, let’s wrap-up this list of a dozen hospitality digital marketing, revenue management and distribution insights with this collection of “9 Necessary Hotel Marketing Posts You Can’t Miss.”

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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June 19, 2017

6 Stellar Insights into Personalization for Hotel Marketing: Hospitality Marketing Link Digest

June 19, 2017 | By | No Comments

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6 Stellar Insights into Personalization for Hotel Marketing: Hospitality Marketing Link Digest

Hey, everyone! Hope you had a wonderful weekend and are looking forward to an amazing week ahead. To get thing started on the right foot, we’ve put together a quick round-up of 6 stellar insights into personalization for hotel marketing for your reading and learning pleasure. Enjoy:

  1. Our first post this week breaks down “Why Hotel Marketing Depends on Personalization” and is well worth your time.
  2. Continuing with the hotel personalization theme, Duetto asks, “How Personalized is Your Hotel’s Digital Marketing Strategy?”
  3. GuestRevu put together an amazing trend digest that looked at “Guest Personalization in the Hotel Industry” that you’ll want to check out.
  4. Another great post here on Thinks talks about why “Personalization Starts With a Person.”
  5. Since this is a topic near and dear to my heart here at Thinks, we’ve also got this fantastic presentation for you, all about Using Data to Put Personalization to Work for Your Property called
    “Data—The Crown Jewels: Maximizing Data to Put Personalization to Work for Your Property.” Be sure to take a look and let me know what you think:
  6. Finally, we can’t talk about data without thinking about how to protect that data for our guests. Which is what makes “How Travel Brands Can Use and Safeguard Customer Data” from Adobe such an essential read.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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June 4, 2017

7 Can’t Miss Hospitality Marketing Insights: Hospitality Marketing Link Digest

June 4, 2017 | By | No Comments

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7 can't miss hospitality marketing insights

Hey, everyone! Hope you’ve had a wonderful weekend. What do you say we close it out with these 7 can’t miss hospitality marketing insights. Enjoy:

  1. Tony Loeb writing at The Blog of Experience Hotel asks “Is Guest Experience the Future of Hotel Marketing?” The answer, as you might imagine, is “yes.” But you should read the whole post for Tony’s great insights. It makes a great companion piece to this recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast that explained why “Content is King, Customer Experience is Queen.”
  2. Tnooz explores the “What, When and Why of Downloading an App for Travel.”
  3. Net Affinity looks at “Attribution Models: The Secret Ways Guests Discover Your Hotel.”
  4. Skift has a great episode of their Backstage Podcast that’s all about “Travel Search, Bargain Hunting and the Future of Booking” that’s worth a listen.
  5. Koddi says that “Google is Testing A New Mobile Experience for Hotel Ads” that you’ll definitely want to know about.
  6. With all the changes going on in digital for hospitality marketers, it’s reasonable to ask, when it comes to “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?” I’d argue “no.” But be sure to read the whole post to see why.
  7. Finally, you won’t want to miss these “7 Sensational Posts for Hospitality Marketers” and this set of “5 Must-See Hospitality Marketing Hot Topics” from the Hospitality Marketing Link Digest series.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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May 14, 2017

7 Hospitality Marketing Strategy Insights from the Past Week: Hospitality Marketing Link Digest

May 14, 2017 | By | No Comments

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7 Hospitality Marketing Strategy Insights from the Past Week: Hospitality Marketing Link Digest

Howdy, Big Thinkers! Hope you’ve had a delightful Mother’s Day weekend. Let’s close out the weekend with a great set of 7 hospitality marketing strategy insights from the past week. Enjoy:

  1. Skift talks about “Why Travel Brands Need To Go Deeper On Content Strategy.”
  2. As you might imagine, I completely agree, having noted not long ago that “For Travel Marketers, Content is Still King.”
  3. Two important forms of content: Ratings and reviews. While this one’s from the archives, they remain “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.”
  4. eMarketer takes a good look at “Marriott’s Take on Digital Marketing: Always Look Ahead.”
  5. Hotel Management looks ahead with its explanation of “How To Use The Internet of Things To Elevate the Customer Experience.”
  6. Of course, with all these changes, it’s understandable if you find yourself asking “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?” The answer, of course, is no. But check out the post to understand why — and how you can both survive and thrive despite the pace of change.
  7. Finally, why not finish out this week’s list with these “7 Must-See Posts Highlighting How to Market Your Hotel in the Future” from the Hospitality Marketing Link Digest series.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

May 7, 2017

7 Must-See Posts Highlighting How to Market Your Hotel in the Future: Hospitality Marketing Link Digest

May 7, 2017 | By | No Comments

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7 Must-See Posts Highlighting How to Market Your Hotel in the Future: Hospitality Marketing Link Digest

Hey, Big Thinkers! Are you feeling overwhelmed? Struggling with the various changes going ’round the hospitality space? Then you’ll definitely want to check out these 7 must-see posts highlighting how to market your hotel in the future. Enjoy:

  1. There’s lots of change going on within the industry these days, so it seems reasonable to ask, when it comes to “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?” No. But read on to see why.
  2. What sorts of changes are we seeing? Well, for starters, Tnooz reports that “EU Regulators Have Found That Two-Thirds of Travel Websites Are Misleading Consumers.” Seems like a big deal, no?
  3. In other news, Hotel Management shows “How To Use The Internet of Things to Elevate the Customer Experience” while “Adobe Identifies AR, IR and Wearables As Travel Trends to Watch.” That’s almost too much ‘
  4. Another Tnooz article highlights “Travel Content Strategies for a Mobile World,” which is a great idea, since, “For Travel Marketers, Content is Still King.”
  5. On the business travel front, Bloomberg is reporting that “Airbnb Goes After Business Travelers With New Booking Tool.” while “Facebook Begins Retargeting Potential Travelers With Ads Featuring Flight Info.”
  6. Happily, our own Tim Peter appeared on a panel at the Hospitality Law Conference/HotelROI event in Houston to explain “What Hoteliers Can Do to Maximize Their Revenue.” Some of the article details don’t exactly cover what was said, but we’ll have our own report later this week.
  7. Finally, no matter how much things might change, one tactic still remains “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.” Be sure to check it out to see what… and how it can work for you.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

April 23, 2017

9 Posts Highlighting Hospitality Digital Marketing Trends: Hospitality Marketing Link Digest

April 23, 2017 | By | No Comments

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9 Posts Highlighting Hospitality Digital Marketing Trends: Hospitality Marketing Link Digest

Hey, Big Thinkers! We’re skipping any big setup today and just getting you right to these 9 posts highlighting hospitality digital marketing trends. Enjoy:

  1. Sojern and Google collaborated on “3 of the Fastest Rising Hotel Trends.” Really good list.
  2. Siteminder outlined “8 Key Reasons Why the Search Landscape Is Shifting for Hotels.” Don’t miss ’em.
  3. Keeping up with all these changes can be tough. That’s why we asked, when it comes to “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?”
  4. Did you miss these “7 Sensational Posts for Hospitality Marketers” from the Hospitality Marketing Link Digest series? Well, now’s your chance to give them another look.
  5. Another outstanding entry from the Hospitality Marketing Link Digest series rounded-up “8 Posts Highlighting the Growth of Mobile in Travel Marketing” that you won’t want to miss.
  6. Changing gears, Tnooz has a report that shows “EU Regulators Find Two-Thirds of Travel Websites Are Misleading Consumers” when it comes to pricing and availability. seems like a pretty big deal, no?
  7. Another big deal? Airbnb, as you no doubt already know. So be sure to check out these “5 Airbnb, Distribution, and Digital Dispatches” for help on how to manage its influence in your market.
  8. TrustYou collected a bunch of additional “Online Booking Trends: Understanding Traveler Behavior” in a handy infographic for you.
  9. And, finally, we’re going to round-out this week’s look at 9 posts highlighting hospitality digital marketing trends with one last Hospitality Marketing Link Digest for you, this one a collection of “8 Outstanding Hospitality Marketing Posts Focused on Guest Experience.”

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

February 26, 2017

8 Outstanding Hospitality Marketing Posts Focused on Guest Experience: Hospitality Marketing Link Digest

February 26, 2017 | By | No Comments

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8 outstanding hospitality marketing posts focused on guest experience, woman shopping travel on her phone

Hey, Big Thinkers! Hope you’ve had a fantastic week. No big setup this week. Instead, we’re working to provide you a great experience by getting you right into these 8 outstanding hospitality marketing posts focused on guest experience. Enjoy:

  1. Leading off, Skift explains “What Marriott Learned From Starwood’s Loyalty and Digital Expertise.” Key insight:
    “‘Now that people are using mobile at more and more points throughout the travel process, we want to look at those points and figure out which ones we can add value to,’ [senior vice president of digital George] Corbin said. ‘To have relevance, we need to have personalization.’

    Signs of that personalization include changing the screen of the app depending on whether you have an upcoming stay, allowing guests to make service requests before they even arrive at the hotel, and making sure relevant content appears in the mobile app’s feed for guests, depending on where they are during their stay.”

    These insights align heavily with our past assessments of “Why Hotel Marketing Depends on Personalization” and “Today and Tomorrow: Mobile and The Changing Customer Journey,” which you might also want to check out when you have a moment.

  2. SEO Roundtable highlights a fairly significant user experience change as “Google Launches Hotel Rich Cards In Search Results.” These provide guests additional information about your hotel and likely represent a positive way to differentiate your property to guests — to say nothing about providing an additional revenue opportunity for Google in time.
  3. The fine folks at Fuel Travel and Flip.to —long-time friends of the blog — have new research that shows “How Hotels Can Adapt To A Dramatic 88% Drop In The Number Of Sites A Traveler Visits Before Booking.” We plan to look into these numbers in more detail over time, but it definitely signals a massive shift in what we “know” about guest behavior. And it also suggests your marketing will have to adjust to the new reality.
  4. Speaking of new research, Tnooz takes a look at “The Airbnb Effect on Hotels — Experiences, Tech Provision and Convergence.” It’s slightly disappointing that some hotel operators need Airbnb to remind them the importance of guest experience, but better to learn it there than not at all.
  5. While we’re on the topic of Airbnb, you’ll no doubt want to check out these posts that ask “What Business Is Airbnb In? Hotels? Or Hospitality?” and “How Safe Are Independent Hotels from Airbnb?”. They also uncover what the answers mean for your property.
  6. Building on the Airbnb theme, another great Fuel Travel post about “Travel Trends For 2017: Hotels Respond To OTAs & Sharing Economy” is well-worth your time.
  7. Before closing, how about we by recap some of the most popular Hospitality Marketing Link Digests of the recent past, including:
  8. Our annual recap of the HSMAI Digital Marketing Strategy Conference is coming up in just a few days, but let’s round out this week’s collection of 8 outstanding hospitality marketing posts focused on guest experience with this round-up of “8 Outstanding Lessons from the 2016 HSMAI Digital Marketing Strategy Conference” for you. Great stuff that you can put to work for your business today.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

January 29, 2017

5 Hospitality Marketing Trend Posts You Won’t Want to Miss: Hospitality Marketing Link Digest

January 29, 2017 | By | No Comments

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5 Hospitality Marketing Trend Posts You Won't Want to Miss: Hospitality Marketing Link Digest

Hiya, Big Thinkers! We’ve got a great collection of 5 hospitality marketing trend posts you won’t want to miss for you this week. So let’s get straight to it. Enjoy:

  1. A recent post from Snapshot demands “No More Spaghetti: Where Hotel Technology Must Go in 2017” that’s well-worth your time.
  2. CustomerThink outlines “7 Mobile Marketing Techniques for the Travel Industry” that are also worth a look.
  3. While we already mentioned this next post in last week’s collection of “6 Quick Must-Read Hospitality Marketing Posts,” you’ll definitely want to check out TrustYou’s prediction that “2017 Will Be The Year of the Hotel Guest.” There may simply be no more meaningful long-term trend for your hotel.
  4. And since we’re mentioning previously-profiled posts, take a quick peek at these “6 Quick Hotel Distribution and Digital Marketing Insights” and this set of “5 Fast Travel Distribution and Digital Marketing Insights,” both from our ongoing Hospitality Marketing Link Digest series.
  5. Finally, be sure to read Tnooz’s look at “Personalized Inspiration: Empowering Ultimate Travel Search” for insights into why personalization matters in travel. And for further thoughts on that very same topic, we’ve covered the topic as well, explaining “Why Hotel Marketing Depends on Personalization” and declaring “Personalization Starts With a Person.” Good stuff all around.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

January 22, 2017

6 Quick Must-Read Hospitality Marketing Posts: Hospitality Marketing Link Digest

January 22, 2017 | By | No Comments

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6 Quick Must-Read Hospitality Marketing Posts: Hospitality Marketing Link Digest

Howdy, Big Thinkers! We’re skipping the setup this week and just getting you right to these 6 quick must-read hospitality marketing posts from the past couple of weeks. Enjoy:

  1. Let’s start off with these “8 Outstanding Lessons from the 2016 HSMAI Digital Marketing Strategy Conference” as you gear up for this year’s edition.
  2. You might also want to review this post that asks, “What Business Is Airbnb In? Hotels? Or Hospitality?” Even more importantly, you might want to think about the answer to that question for your business, too.
  3. These questions matter, because, as TrustYou notes, “2017 Will Be The Year of the Hotel Guest.” I’d argue that that’s true most years. But it doesn’t change how much control guests now have of the overall journey in ways that simply weren’t as evident just a few years ago.
  4. The Hospitality Marketing Link Digest series took a look at “6 Sensational Hospitality Digital Marketing Insights” a couple weeks ago that you simply can’t miss.
  5. Similarly, we rounded-up these “5 Fast Travel Marketing Posts from the Past Week” a few weeks back that remain as relevant today.
  6. And, finally, you must review these “8 Posts Highlighting the Growth of Mobile in Travel Marketing” when you have a moment. You’ll be glad you did.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

January 15, 2017

8 Posts Highlighting the Growth of Mobile in Travel Marketing: Hospitality Marketing Link Digest

January 15, 2017 | By | No Comments

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8 Posts Highlighting the Growth of Mobile in Travel Marketing: Hospitality Marketing Link Digest

Hey, Big Thinkers! Just got back from a big trip, so I’m going to skip the big setup and just get you right into these 8 posts highlighting the growth of mobile in travel marketing to kick off your week in style. Enjoy:

  1. Leading off, a new Phocuswright research report says that “Mobile Fuels Online Dominance in Europe.” The most impressive stat suggests that 2016 will be the last year that guests made more desktop bookings than mobile bookings. And that’s a really big deal.
  2. On a highly-related note, there’s an Expedia report that says “Mobile Travel Booking is Expected to Keep Rising,” as reported by Duetto. So that big deal is just getting bigger.
  3. Now I’ve been talking about the importance of mobile booking for a really, really long time, but the shift to mobile has taken on increased urgency now that Google will be separating mobile content into a mobile-only index later this year. Fortunately, Search Engine Land has a pretty great checklist to hep you get ready for that.
  4. A post here on the blog from last year took a look at what you can do if you’re not seeing mobile bookings for your hotel, by the way.
  5. While we’re on the topic of mobile, we need to talk a bit more about this “Warning: OTA’s Want to Own Your Guest Every Step of the Way” from last year. According to Mobile Commerce Daily, “Hotels.com Has Introduced New Mobile Concierge” that positions them even deeper into the value chain. Seems that warning is taking on some new urgency of its own.
  6. If you needs some help addressing the challenge posed by OTA’s, you might want to check out these tips on “How the Best Hotels Own the Guest” to grow your business this year.
  7. Content plays a crucial role in helping you own your guest’s experience every step of the way, which is just one reason that, “For Travel Marketers, Content is Still King.”
  8. Alright, Big Thinkers, how about we round-out this week’s list of 8 posts highlighting the growth of mobile in travel marketing with these “10 Great Hotel Direct and OTA Distribution Posts,” this collection of “5 Fast Travel Distribution and Digital Marketing Insights,” and these “6 Sensational Hospitality Digital Marketing Insights” all from the Hospitality Marketing Link Digest series for you.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including: