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January 7, 2018

8 Amazing Posts That Explore How AI Will Affect the Travel Industry: Hospitality Marketing Link Digest

January 7, 2018 | By | No Comments

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How AI will affect the travel industry: Woman in self-driving car

Hey, Big Thinkers! So, with all the buzz around artificial intelligence in sales and marketing, you’re probably wondering AI will affect the travel industry this year — and beyond. To help you get your arms around the topic, we’ve put together this great list of 8 amazing posts that explore how AI will affect the travel industry for you. Enjoy:

  1. The Washington Post makes its Hospitality Marketing Link Digest debut with a list of travel industry trends in 2018 that you’ll want to know about.
  2. One of the biggest trends we’ll see this year is AI. And the fine folks at Koddi takes a good look at how AI is changing the travel industry. Don’t miss it.
  3. Datafloq also looks explores artificial intelligence in travel and has a great look at how AI will affect the travel industry that’s worth your time.
  4. Worried about how these changes will affect your team — or your job? A recent Skift post argues that the modern concierge is too skilled to be made redundant by technology. Maybe. But as our own Tim Peter talked about on our Thinks Out Loud podcast recently, AI won’t steal your job: smart people who put AI to work will. Make sure to give the whole episode a listen.
  5. Case in point, Tnooz reports that Air Canada is working to improve customer relationships via artificial intelligence. Expect a lot more of this to come.
  6. And if you’re worried that it’s too early — or too late — to get on-board, first, just remember that AI makes big data little and that we could all use more help there. Second, whether it’s AI, or whatever the next big thing may be, you really don’t want to wait to use emerging tech to market your hotel.
  7. Similarly, putting AI to work for your property is both critical for your long-term success and isn’t as hard as you might thing. As Tim points out in a recent Hotel News Now column, with preparation and foresight, the machines won’t win.
  8. Finally, it isn’t just AI that’s affecting the travel industry. That’s why you owe it to yourself to check out these 7 must-see posts highlighting how to market your hotel in the future. You’ll be glad you did.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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December 20, 2017

10 Tremendous Insights Into the Trends Driving Hotel Digital Marketing in 2018: Hospitality Marketing Link Digest

December 20, 2017 | By | No Comments

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Trends Driving Hotel Digital Marketing: Guest shopping on tablet for hotel direct booking

We’re coming up on the end of a big year, Big Thinkers, filled with fascinating news and insights affecting distribution, digital marketing, and the overall hospitality landscape. To help you make sense of it all, here are 10 tremendous insights into the trends driving hotel digital marketing in 2018. Enjoy:

  1. One of the top posts of the past year explored why Airbnb keeps winning at hospitality. In many ways it builds on a top post from last year that asked, what business is Airbnb in? Hotels? Or hospitality? Both posts are definitely worth your time as we continue to deal with Airbnb’s place in the hospitality ecosystem.
  2. It seems a bit weird to include a round-up post in… a round-up post, but these 9 popular hotel marketing and distribution posts for you from earlier this year were simply too, well, popular and important insights into the trends shaping next year to leave out.
  3. Artificial intelligence undoubtedly represents one of the key trends to watch as we head into the New Year. Which is why you need to check out this look at how to make AI work for successful hotel marketing and AI for marketing: AI makes big data little. Both are well worth your time.
  4. Of course, AI isn’t the only big trend coming in 2018. That’s why you owe it to yourself to review these 7 must-see posts highlighting how to market your hotel in the future.
  5. While it isn’t a new trend, these 8 posts highlighting the growth of mobile in travel marketing certainly call attention to one of the most important trends you’ll face in the New Year.
  6. And yet another “holdover” trend examines the single most effective way to improve your brand’s marketing. Simply must-see.
  7. With slowing growth due to market saturation, the OTA’s certainly aren’t sitting on the sidelines through all these changes. That’s why this report from Tnooz that Expedia has set its sights on legacy tech with ambitious ‘travel platform’ for hotels is so noteworthy. So is this post that examines Airbnb and Expedia, execs answering 10 pressing questions. Ultimately, it’s a key reminder of this Warning: OTA’s want to own your guests every step of the way.
  8. In the escalating war of words we’re seeing with OTA’s vs. brands, the fact that OTA’s say hotel companies are just as bad for consumers as… OTA’s(?!?) was definitely one of the weirder things we saw all year.
  9. While we’re on the topic, you might also want to check out these 8 insights into OTA’s, personalization, and your overall digital strategy. Seriously good stuff there.
  10. And, finally, with the rate of change, it’s understandable that when it comes to hospitality digital marketing and distribution, you might ask, “Is it time to give up?” We’d say, “No.” Now go check out the whole post to see why.

Well, there you have it, Big Thinkers. Another year in the books. 2017 has been an amazing year for us here at Tim Peter & Associates, and a great one overall for our clients. We’re incredibly grateful for all the good fortune that has come our way. Hope the same has been true for you too. And keep checking back all next year (or subscribe to receive updates here). There’s a lot more to come as we head into 2018.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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August 27, 2017

9 Popular Hotel Marketing and Distribution Posts for You: Hospitality Marketing Link Digest

August 27, 2017 | By | No Comments

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9 Popular Hotel Marketing and Distribution Posts for You: Hospitality Marketing Link Digest

Howdy, Big Thinkers! Hope you’ve had a delightful weekend. Let’s close out the weekend with a great set of 9 popular hotel marketing and distribution posts for you. Enjoy:

  1. Although it’s from a few months back, this list of 6 Quick Hotel Distribution and Digital Marketing Insights from the Hospitality Marketing Link Digest series seems like a good way to kick things off.
  2. Why kick off that way? Well, according to Skift, “Hilton’s CEO Looks to Airbnb as Hedge Against Power of Expedia and Booking.com,” which just illustrates how much change the entire hotel distribution and marketing landscape is going through right now.
  3. For even more evidence, Tnooz says that “Airbnb Wants to Reinvent Every Aspect of Travel.” And that evidence suggests that Airbnb might just succeed.
  4. Of course, it’s also fair to ask now, “What Business Is Airbnb In? Hotels? Or Hospitality?” Worth a read.
  5. Shifting gears, Travelution says that “Hotels Must Get Social Media Savvy to Tap Into Younger Customers.” That’s true. But age isn’t the only factor that matters there.
  6. If you’re unsure how to start, We Are Social UK explains “How Travel Brands Can Benefit from Social, AI and Chatbots” for you.
  7. And if you’re unsure why you should start, I asked “Is Social a Waste of Time for Hotel Marketers?” not too long ago. The answer, of course, is “no.” But check out the whole post for the details.
  8. Speaking of social, this list of “7 Sensational Posts for Hospitality Marketers” has been burning up Twitter for the last week or so. Take a look to see why for yourself.
  9. Finally, to wrap up this week’s list of 9 popular hotel marketing and distribution posts for you in a nice little package, don’t miss this post that looks at “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?”

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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August 1, 2017

8 Insights into OTA’s, Personalization and Your Overall Digital Strategy: Hospitality Marketing Link Digest

August 1, 2017 | By | No Comments

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8 insights into OTA's, personalization and your overall digital strategy: Man reading the latest OTA and hospitality digital strategy insightsHey, Big Thinkers! Hope you’re having a fantastic day. Don’t miss these 8 insights into OTA’s, personalization and your overall digital strategy as you gear up for the rest of the week, OK? Enjoy:

  1. There’s been a lot of discussion the last couple of weeks around the current OTA vs. hotel brand dust-ups. First, Hotel Marketing published a pair of pieces that claim “New Research Shows OTA Consolidation Harms Consumers” and “OTA Bookings Linked to Lower Guest Satisfaction.”
  2. Tnooz followed that up with “OTA Or Hotel Direct – Putting The OTAs View.” (Full disclosure: That Tnooz headlines continues to bug me. I thought about rewriting it a few times, but it’s general incoherence mirrors the incoherence of the OTA’s argument on this so it felt appropriate to leave it as is.)
  3. Speaking of the incoherence of the OTA’s argument, I took a long look at OTA claims in detail in this post, “OTA’s vs. Brands: OTA’s Say Hotel Companies Are Just As Bad for Consumers as… OTA’s?” This kind of griping and sniping between OTA’s and brands is nothing new—see OTA’s vs. Chain Brands: Expedia Comes Out Swinging and Expedia’s Accelerator Program: A Wolf in Wolf’s Clothing for just two examples—and aren’t likely to end anytime soon. But I still argue in favor of a “fair and balanced approach” to managing your OTA relationships—and expect I’ll continue to do that until someone gives me a good reason to switch. The only thing I would argue is that you should approach OTA’s the way male black widow spiders approach their potential mates: carefully.
  4. All that said, there’s a lot you can learn from OTA’s, as BookAssist points out in “Learning from the Giants: How Booking and Expedia Build Their Traffic Online.”
  5. Shifting gears a bit, eConsultancy has a fantastic piece that explains “How Six Travel & Hospitality Brands Use Personalization to Enhance the Customer Experience.”
  6. Personalization for hotels remains near and dear to my heart, as you can read all about in “6 Stellar Insights into Personalization for Hotel Marketing” from the Hospitality Marketing Link Digest series and in
    “Why Hotel Marketing Depends on Personalization.”
  7. With all the changes hotel marketers have to cope with every day, it’s fair to ask “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?” As you might expect, I’d argue “no.” Be sure to read the whole article though to see why.
  8. And, finally, since you’re not likely to give up (and good for you!), check out these 7 Must-See Posts Highlighting How to Market Your Hotel in the Future also from the Hospitality Marketing Link Digest series as a way to round out your knowledge of OTA’s, personalization and your overall digital strategy. You’ll be glad you did.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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July 16, 2017

A Dozen Hospitality Digital Marketing, Revenue Management and Distribution Insights: Hospitality Marketing Link Digest

July 16, 2017 | By | No Comments

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A dozen hospitality digital marketing, revenue management and distribution insights: Guests entering hotelHey, everyone! Hope you’ve enjoyed an amazing summer weekend. Now let’s start the week off right with these dozen hospitality digital marketing, revenue management and distribution insights. Enjoy:

  1. Leading off, Ellis Kennedy from Rainmaker breaks down “The Convergence of Hotel Marketing and Revenue Management.” This represents one of the most critical trends within hospitality marketing and it’s great to see others beating this drum.
  2. The convergence of hotel marketing and revenue management of course is just one huge trend. This collection of “7 Must-See Posts Highlighting How to Market Your Hotel in the Future” from the Hospitality Marketing Link Digest series helps outline others you’ll want to watch.
  3. Brand Quarterly “How Hospitality And Travel Brands Can Top Review Charts,” which you know we’re in favor of, seeing as how managing your ratings and reviews well represents “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.”
  4. While you’re looking for effective ways to improve your brand’s marketing, don’t miss these “6 Quick Hotel Distribution and Digital Marketing Insights” too.
  5. On a related note, Econsultancy looked at “How Six Travel &Amp; Hospitality Brands Use Personalization to Enhance the Customer Experience.”
  6. In fact, we’ve outlined “Why Hotel Marketing Depends on Personalization” and rounded-up “6 Stellar Insights into Personalization for Hotel Marketing” for you as well to add to that story.
  7. Digging into the archives a bit, we’ve got a post that calls out “OTA’s vs. Chain Brands: Expedia Comes Out Swinging”—and why it’s still relevant today.
  8. Taking a peek into the corner office, Skift reports on why “Hotel CEOs Love Direct Booking and 4 Other Hospitality Trends” that you won’t want to miss.
  9. Meanwhile, according to CIO Dive, TravelClick CIO’s Joseph Eng says that “Changing User Experience Requires Companies to Go Digital and Employ Data.” Good advice.
  10. Coming somewhat full circle this week, Kiran Sunny writes over on Hospitality Net about “Distribution vs Profitability—The Future of Hotel Revenue Management.”
  11. Alicia Hoisington has an excellent piece on Hotel Management featuring “3 Tips to Increase ROI with Digital Marketing” that includes a number of quotes from our own Tim Peter. Well worth a look when you have a moment.
  12. Finally, let’s wrap-up this list of a dozen hospitality digital marketing, revenue management and distribution insights with this collection of “9 Necessary Hotel Marketing Posts You Can’t Miss.”

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

June 19, 2017

6 Stellar Insights into Personalization for Hotel Marketing: Hospitality Marketing Link Digest

June 19, 2017 | By | No Comments

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6 Stellar Insights into Personalization for Hotel Marketing: Hospitality Marketing Link Digest

Hey, everyone! Hope you had a wonderful weekend and are looking forward to an amazing week ahead. To get thing started on the right foot, we’ve put together a quick round-up of 6 stellar insights into personalization for hotel marketing for your reading and learning pleasure. Enjoy:

  1. Our first post this week breaks down “Why Hotel Marketing Depends on Personalization” and is well worth your time.
  2. Continuing with the hotel personalization theme, Duetto asks, “How Personalized is Your Hotel’s Digital Marketing Strategy?”
  3. GuestRevu put together an amazing trend digest that looked at “Guest Personalization in the Hotel Industry” that you’ll want to check out.
  4. Another great post here on Thinks talks about why “Personalization Starts With a Person.”
  5. Since this is a topic near and dear to my heart here at Thinks, we’ve also got this fantastic presentation for you, all about Using Data to Put Personalization to Work for Your Property called
    “Data—The Crown Jewels: Maximizing Data to Put Personalization to Work for Your Property.” Be sure to take a look and let me know what you think:

  6. Finally, we can’t talk about data without thinking about how to protect that data for our guests. Which is what makes “How Travel Brands Can Use and Safeguard Customer Data” from Adobe such an essential read.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

June 4, 2017

7 Can’t Miss Hospitality Marketing Insights: Hospitality Marketing Link Digest

June 4, 2017 | By | No Comments

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7 can't miss hospitality marketing insights

Hey, everyone! Hope you’ve had a wonderful weekend. What do you say we close it out with these 7 can’t miss hospitality marketing insights. Enjoy:

  1. Tony Loeb writing at The Blog of Experience Hotel asks “Is Guest Experience the Future of Hotel Marketing?” The answer, as you might imagine, is “yes.” But you should read the whole post for Tony’s great insights. It makes a great companion piece to this recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast that explained why “Content is King, Customer Experience is Queen.”
  2. Tnooz explores the “What, When and Why of Downloading an App for Travel.”
  3. Net Affinity looks at “Attribution Models: The Secret Ways Guests Discover Your Hotel.”
  4. Skift has a great episode of their Backstage Podcast that’s all about “Travel Search, Bargain Hunting and the Future of Booking” that’s worth a listen.
  5. Koddi says that “Google is Testing A New Mobile Experience for Hotel Ads” that you’ll definitely want to know about.
  6. With all the changes going on in digital for hospitality marketers, it’s reasonable to ask, when it comes to “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?” I’d argue “no.” But be sure to read the whole post to see why.
  7. Finally, you won’t want to miss these “7 Sensational Posts for Hospitality Marketers” and this set of “5 Must-See Hospitality Marketing Hot Topics” from the Hospitality Marketing Link Digest series.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

May 14, 2017

7 Hospitality Marketing Strategy Insights from the Past Week: Hospitality Marketing Link Digest

May 14, 2017 | By | No Comments

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7 Hospitality Marketing Strategy Insights from the Past Week: Hospitality Marketing Link Digest

Howdy, Big Thinkers! Hope you’ve had a delightful Mother’s Day weekend. Let’s close out the weekend with a great set of 7 hospitality marketing strategy insights from the past week. Enjoy:

  1. Skift talks about “Why Travel Brands Need To Go Deeper On Content Strategy.”
  2. As you might imagine, I completely agree, having noted not long ago that “For Travel Marketers, Content is Still King.”
  3. Two important forms of content: Ratings and reviews. While this one’s from the archives, they remain “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.”
  4. eMarketer takes a good look at “Marriott’s Take on Digital Marketing: Always Look Ahead.”
  5. Hotel Management looks ahead with its explanation of “How To Use The Internet of Things To Elevate the Customer Experience.”
  6. Of course, with all these changes, it’s understandable if you find yourself asking “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?” The answer, of course, is no. But check out the post to understand why — and how you can both survive and thrive despite the pace of change.
  7. Finally, why not finish out this week’s list with these “7 Must-See Posts Highlighting How to Market Your Hotel in the Future” from the Hospitality Marketing Link Digest series.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

May 7, 2017

7 Must-See Posts Highlighting How to Market Your Hotel in the Future: Hospitality Marketing Link Digest

May 7, 2017 | By | No Comments

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7 Must-See Posts Highlighting How to Market Your Hotel in the Future: Hospitality Marketing Link Digest

Hey, Big Thinkers! Are you feeling overwhelmed? Struggling with the various changes going ’round the hospitality space? Then you’ll definitely want to check out these 7 must-see posts highlighting how to market your hotel in the future. Enjoy:

  1. There’s lots of change going on within the industry these days, so it seems reasonable to ask, when it comes to “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?” No. But read on to see why.
  2. What sorts of changes are we seeing? Well, for starters, Tnooz reports that “EU Regulators Have Found That Two-Thirds of Travel Websites Are Misleading Consumers.” Seems like a big deal, no?
  3. In other news, Hotel Management shows “How To Use The Internet of Things to Elevate the Customer Experience” while “Adobe Identifies AR, IR and Wearables As Travel Trends to Watch.” That’s almost too much ‘
  4. Another Tnooz article highlights “Travel Content Strategies for a Mobile World,” which is a great idea, since, “For Travel Marketers, Content is Still King.”
  5. On the business travel front, Bloomberg is reporting that “Airbnb Goes After Business Travelers With New Booking Tool.” while “Facebook Begins Retargeting Potential Travelers With Ads Featuring Flight Info.”
  6. Happily, our own Tim Peter appeared on a panel at the Hospitality Law Conference/HotelROI event in Houston to explain “What Hoteliers Can Do to Maximize Their Revenue.” Some of the article details don’t exactly cover what was said, but we’ll have our own report later this week.
  7. Finally, no matter how much things might change, one tactic still remains “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.” Be sure to check it out to see what… and how it can work for you.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

April 23, 2017

9 Posts Highlighting Hospitality Digital Marketing Trends: Hospitality Marketing Link Digest

April 23, 2017 | By | No Comments

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9 Posts Highlighting Hospitality Digital Marketing Trends: Hospitality Marketing Link Digest

Hey, Big Thinkers! We’re skipping any big setup today and just getting you right to these 9 posts highlighting hospitality digital marketing trends. Enjoy:

  1. Sojern and Google collaborated on “3 of the Fastest Rising Hotel Trends.” Really good list.
  2. Siteminder outlined “8 Key Reasons Why the Search Landscape Is Shifting for Hotels.” Don’t miss ’em.
  3. Keeping up with all these changes can be tough. That’s why we asked, when it comes to “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?”
  4. Did you miss these “7 Sensational Posts for Hospitality Marketers” from the Hospitality Marketing Link Digest series? Well, now’s your chance to give them another look.
  5. Another outstanding entry from the Hospitality Marketing Link Digest series rounded-up “8 Posts Highlighting the Growth of Mobile in Travel Marketing” that you won’t want to miss.
  6. Changing gears, Tnooz has a report that shows “EU Regulators Find Two-Thirds of Travel Websites Are Misleading Consumers” when it comes to pricing and availability. seems like a pretty big deal, no?
  7. Another big deal? Airbnb, as you no doubt already know. So be sure to check out these “5 Airbnb, Distribution, and Digital Dispatches” for help on how to manage its influence in your market.
  8. TrustYou collected a bunch of additional “Online Booking Trends: Understanding Traveler Behavior” in a handy infographic for you.
  9. And, finally, we’re going to round-out this week’s look at 9 posts highlighting hospitality digital marketing trends with one last Hospitality Marketing Link Digest for you, this one a collection of “8 Outstanding Hospitality Marketing Posts Focused on Guest Experience.”

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including: