Tons of good stuff this week, Big Thinkers, from around the mobile, e-commerce, and digital marketing sphere that may shape the way you structure your digital strategy in 2015. While reading about what a mobile strategy looks like, provided 7 key tips for more effective email marketing, and uncovered why mobile matters for better email marketing this past week, I didn’t want you to miss the following 8 potentially game-changing trends detailed in the following posts. So, let’s get on with the list:
- Leading off, eMarketer releases research showing consumers are bullish on a mobile payments for the future. And in related news, TUAW offers an in-depth look at what’s behind Apple Pay’s secure payment system. These reasons illustrate why I think mobile payments represent the big game changer for mobile commerce.
- Sticking with mobile e-commerce for a moment, Forrester encourages retailers to embrace responsive Web design to lure mobile buyers.
- Search Engine Land details Google’s upgrades to “Conversational Search” on its mobile apps.
- Future Commerce poses the very important question, “Black Friday is fast approaching: Is your e-commerce store ready?
- In “I did not see that coming news,” it looks like Amazon is going to test its first retail outlet in the next couple of months. It’s all part of reducing the amount time that exists between customers placing orders and getting their stuff. This is going to get interesting.
- Getting your customers to talk about your products and services plays a big role in any successful e-commerce and digital marketing strategy. Fortunately, Marketing Charts details which types of product offers consumers will share on social media.
- Linda Bustos and the fine team over at GetElastic offer a terrific infographic showing differences in how men and women shop online.
- Finally, even with all the growth in digital, many large businesses continue to use TV as their primary channel for reaching customers. But that tide is starting to turn. Business Insider uncovers the tale of ad agency Omnicom telling its advertisers to shift TV spend to online video. Given that it works with brands like Pepsi, McDonald’s, Apple, and Starbucks, that’s a really big deal.
Looking for even more e-commerce link digest goodness? Take a look at these “6-Plus Incredible E-Commerce, Mobile, and Marketing Posts,” “7 Marketing Tips You Won’t Want to Miss,” and the rest of the E-commerce Link Digest series. You might also want to check out this list of “8 Crucial Marketing and E-commerce Posts: The Top Posts from September,” our regular round-up of the most popular posts from last month.
Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:
(And, yes… you can hire me to speak at your next event, too).
And, if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.
Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:
- What Your Customers Expect from Mobile and E-commerce in 2014
- The Secrets Behind “It’s All E-commerce” for 2014
- Should Marketers Really Trust Google in 2014?
- The Zen of Digital Marketing Strategy
- 7 Steps to E-Commerce Heaven
- Today and Tomorrow: Mobile and The Changing Customer Journey
- Mobile Makes E-commerce Even More “Frictionless”
- Your 2014 Internet Marketing New Year’s Resolutions – Thinks Out Loud Episode 56