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Tim Peter

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December 19, 2014

9 Shocking E-commerce Directions for 2015: E-commerce Link Digest

December 19, 2014 | By | One Comment

Mobile nowOK, Big Thinkers, we’ve almost made it. Just another week or so to go before the New Year is upon us. To get you ready for the big day, take a look at these 9 shocking trends shaping e-commerce and digital marketing in 2015.

  1. Forrester says that 62% of businesses still treat mobile as a new technology, according to an article on Mobile Marketer. 62%?!? Almost two-thirds? How can that be? Mobile is far more than a trend at this point. It’s a way of life for your customers. For instance, Luxury Daily has data that shows mobile is making big inroads among higher-income consumers, with fashion and luxury purchases representing 33% of all mobile transactions. And, as is often the case with e-commerce, that activity will trickle down to middle and lower-income consumers over time. (Especially when we’re seeing a big rise in the quality and quantity of $30 smartphones available). If that number is still above 50% in 6 months time, I’m going to be really shocked.
  2. Speaking of shocking facts, the Boston Globe notes that retail customers now set the trends in age of e-commerce. Due to the rise of e-commerce, customers now expect variety among the products and services they choose. And as we enter a world where it’s all mobile commerce they don’t have to wait to get home to actually buy from someone else if you can’t meet their needs. Mobile commerce will win, for sure. Which is why the best strategy is to integrate mobile into the shopping experience naturally. The best way to beat show rooming is to support your customers and direct them to your own mobile site when you don’t have exactly what’s needed in-store.
  3. For examples of how mobile might change the retail experience in practice, check out this eMarketer report: “Auto Dealers 2015: Still Waiting on Mobile,” which highlights the ways auto dealers are about to feel the pain of disruption in the next year or two. Compelling read and a valuable case study for any industry.
  4. The New York Times lists the dozens more companies that have signed up for Apple Pay. I strongly suspect that digital wallets will be the top e-commerce trend shaping customer behavior in 2015. Most importantly, it will streamline mobile commerce transactions, eliminating the need to type tons of characters into tiny little form fields. And secondly, because as consumers gain familiarity with the process, they’ll expect the same behavior during any checkout process, whether mobile, online, or in-store. Stay tuned for much more on this front.
  5. Another great look at customer behavior comes from Linda Bustos and the fine folks at GetElastic, with their latest infographic, “The Tablet Commerce Barometer.” Cool insights into how your customers use tablets in ways that differ from smartphone or desktop. Well worth checking out.
  6. Looking for even more disruption? The Verge outlines Amazon’s test of its one-hour Prime Now delivery service in New York City. This is what you’re competing against. And if waiting an hour or two is preferable to purchasing in your store, you need to take a good look at what you need to do better.
  7. One long-standing way of offering a more personalized experience to your customers is to provide a loyalty program. And as eMarketer notes, if you really want to know whether loyalty programs are worth it, just ask Amazon. The report details how much value Amazon receives from its Prime customers (hint: a LOT), and offers some guidance on what you can do to compete.
  8. Another key trend worth watching as we head into next year, according to the GetElastic team, is visual search. While I suspect that’s going to take a bit to become a mainstream behavior (I think voice is far more practical in most cases), it’s undoubtedly worth keeping an eye on as we head into 2015. Pay attention to what your customers are doing in-store and get ready to move if you see a big shift in activity there. Oh, and while we’re on the topic, you’re really going to want to check out the newly updated edition of “Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Website” by Bill Hunt and an old friend around here, Mike Moran (you can also check out my review of “Search Engine Marketing, Inc.” here). Bill and Mike have created an outstanding look at search engine marketing overall, and provided the right foundation no matter what direction search heads.
  9. Finally, no matter how much things change in 2015, no matter how shocking the changes upon us, content will remain king, helping your customers to find, research, desire, and purchase the products and services they need. To that end, check out these fantastic Search Engine Land tips on how to make every single page on your website evergreen. Excellent advice to help your search engine rankings, and your customers, regardless of where, when, and how they choose to purchase.

If you’re interested in more, you’re going to want to check out these 4+ Outstanding E-commerce Insights to Kick Off Your Week, the 11 Exceptional Reads about E-commerce and Mobile, these 5 Must-See Black Friday and Cyber Monday Trends: E-commerce Link Digest and the 9 Outstanding Marketing Posts to Warm Up Your Weekend: E-commerce Link Digest from our regular E-commerce Link Digest series. Plus don’t miss 10 Exceptional Marketing and E-commerce Essays: The Top Posts from November, too.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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October 10, 2014

8 Potentially Game-Changing Trends: E-commerce Link Digest

October 10, 2014 | By | No Comments

Mobile ecommerceTons of good stuff this week, Big Thinkers, from around the mobile, e-commerce, and digital marketing sphere that may shape the way you structure your digital strategy in 2015. While reading about what a mobile strategy looks like, provided 7 key tips for more effective email marketing, and uncovered why mobile matters for better email marketing this past week, I didn’t want you to miss the following 8 potentially game-changing trends detailed in the following posts. So, let’s get on with the list:

  1. Leading off, eMarketer releases research showing consumers are bullish on a mobile payments for the future. And in related news, TUAW offers an in-depth look at what’s behind Apple Pay’s secure payment system. These reasons illustrate why I think mobile payments represent the big game changer for mobile commerce.
  2. Sticking with mobile e-commerce for a moment, Forrester encourages retailers to embrace responsive Web design to lure mobile buyers.
  3. Search Engine Land details Google’s upgrades to “Conversational Search” on its mobile apps.
  4. Future Commerce poses the very important question, “Black Friday is fast approaching: Is your e-commerce store ready?
  5. In “I did not see that coming news,” it looks like Amazon is going to test its first retail outlet in the next couple of months. It’s all part of reducing the amount time that exists between customers placing orders and getting their stuff. This is going to get interesting.
  6. Getting your customers to talk about your products and services plays a big role in any successful e-commerce and digital marketing strategy. Fortunately, Marketing Charts details which types of product offers consumers will share on social media.
  7. Linda Bustos and the fine team over at GetElastic offer a terrific infographic showing differences in how men and women shop online.
  8. Finally, even with all the growth in digital, many large businesses continue to use TV as their primary channel for reaching customers. But that tide is starting to turn. Business Insider uncovers the tale of ad agency Omnicom telling its advertisers to shift TV spend to online video. Given that it works with brands like Pepsi, McDonald’s, Apple, and Starbucks, that’s a really big deal.

Looking for even more e-commerce link digest goodness? Take a look at these “6-Plus Incredible E-Commerce, Mobile, and Marketing Posts,” “7 Marketing Tips You Won’t Want to Miss,” and the rest of the E-commerce Link Digest series. You might also want to check out this list of “8 Crucial Marketing and E-commerce Posts: The Top Posts from September,” our regular round-up of the most popular posts from last month.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

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September 21, 2014

Rising Mobile Bookings, Big Data, and More: Hospitality Marketing Link Digest

September 21, 2014 | By | No Comments

Woman traveler mobile phoneLooking for the best hospitality marketing, e-commerce, and distribution posts from around the web? Then you’ve come to the right place. Without further ado, check out this round-up of posts that looks at rising mobile bookings, Big Data and more as part of my Hospitality Marketing Link Digest series. Enjoy:

  1. Criteo recently released its latest “Travel Flash Report” [PDF link] highlighting how customers buy travel today. The big takeaway: Mobile is huge. If you don’t want to read the whole report, Mobile Commerce Daily notes the skyrocketing mobile booking demand despite the lack of optimized experiences and Hotel Marketing highlights the 20 percent increase in mobile travel bookings in the first six months of 2014. Finally, Tnooz offers its summary of the rise of mobile bookings captured in the Criteo report, too.
  2. Speaking of mobile bookings, Tnooz also uncovers how mobile at a global hotel powerhouse is boosting the bottom line, with a look at IHG’s recent moves in the space. Great read.
  3. Luxury Daily explores Luxury Collection’s entry into e-commerce to bring hotel experience directly to consumers.
  4. Another Tnooz article examines how one DMO makes better decisions through travel big data that underscores some points I made in a recent post called “The Truth About Data-Driven Marketing.” Good stuff when you get the chance.
  5. Travolution mentions that restaurant bookings on TripAdvisor go live after Lafourchette buyout and explains what that means for travel marketers. I’ve tried to explain what in the world Priceline and TripAdvisor are up to in the past (and recently took a look at Google’s plans for hotel distribution. The bottom-line is that intermediaries will continue to drive up your costs and these recent consolidations simply provide them more pricing power. It’s important you protect yourself.

You may also want to review the tips in my recent presentation Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing. I’ve presented this talk to a number of hospitality and travel-related organizations and you might find it valuable for your business, too:

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

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September 19, 2014

6+ Digital Marketing Posts You Must Read This Week: E-commerce Link Digest

September 19, 2014 | By | No Comments

Man using iphoneA couple of days ago, I went ahead and ordered Apple’s new iPhone 6 Plus. And since I’m getting a 6 Plus, this week, you get 6 plus digital marketing posts you must read this week (you see what I did there). Anyway, enough (corny) jokes. Here’s the list:

  1. eMarketer has research that suggests mobile users will pass on retail purchases via apps. Color me skeptical. I seem to remember similar complaints about e-commerce on desktop computers back when that all started 15-20 years ago and look where we are now.
  2. Interesting round-up of mobile payments stories, particularly following the launch of Apple’s new Apple Pay offering (which got somewhat buried during their launch of the new iPhones/Watches, and which I think will be a game changer for mobile commerce). The Washington Post highlights why Wal-Mart is rejecting Apple Pay (its pursuing a competing mobile payment system) while Mobile Commerce Daily uncovers evidence of Apple Pay’s halo effect in Subway’s Softcard partnership. This also underscores my skepticism about the eMarketer study mentioned earlier. And given the increasingly outsized role mobile plays in e-commerce discovery compared with desktop.
  3. Fascinating analysis over on Quartz that details how Amazon is now aggressively going after Google’s core business. The whole AGFAM group bears continued watching, and Amazon’s moves in this area, in particular, ought to keep Google on their toes in the coming years.
  4. Moving on, Luxury Daily highlights recent comments by Brian Shaw at Christie’s, who talked about how brands can humanize e-commerce through passion and education. Using emotion and storytelling in digital marketing can provide you a clear way to differentiate your brand and communicate your brand story more effectively. Great stuff and well worth your time.
  5. Speaking of story-telling to grow your brand, this week’s episode of my Thinks Out Loud podcast explored how word of mouth and digital work together. Check it out if you get a chance.
  6. Finally, you might want to check out the video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year,” which talks about brand storytelling now that we’re all publishers; the rise of Internet, everywhere behavior among your customers; and how you can use increasing opportunities for data collection to gain deep customer insights. And, as a bonus, I’ve embedded the slides below.

Want more Link Digest goodness? You can check out last week’s list of 10 Must-Read E-commerce/Digital Marketing Posts and the entire E-commerce Link Digest series as well.

As mentioned earlier, you might enjoy the slides from my webinar earlier this week:

And, if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

September 14, 2014

6 Great Hotel Marketing Reads: Hospitality Marketing Link Digest

September 14, 2014 | By | No Comments

Couple relaxes with tabletI know it’s a little late, but there’s no way I was letting the weekend go by without another Hospitality Marketing Link Digest for you.
‘Cause, you know, I’m good like that. Without further mucking about, then, let’s take a look at these 6 great hotel marketing reads for this week:

  1. Hotel News Now explains why record occupancy should push pricing power. I heard someone recently (I looked, but I can’t find the reference), suggest that hotel revenue managers have underpriced their properties relative to market demand. Looks like a good time to catch up, no?
  2. Hotel Marketing looks at how social media feedback helps to redefine hotel branding. Given how important reputation management is to your hotel marketing, you know I recommend you read this.
  3. Tnooz suggests you get your heads around marketing and ecommerce trends (as uncovered in search volumes). Makes sense.
  4. Great stuff from Skift that ponders if Expedia was too powerful for hotels, consider Booking.com’s plans. Very, very true, and a nice follow-up read to my look at Booking.com and Marriott’s recent partnership.
  5. Here’s one last reminder of my upcoming webinar with HSMAI focused on How to Allocate for Hotel Digital Marketing in 2015. Well worth your time.
  6. And, finally, Evercore offers some equity research [PDF link], on Google, Expedia, Priceline, and TripAdvisor that delves into Google’s travel plans in detail, and the others’ in lesser detail. It’s really an interesting counterpoint to my look at how intermediaries drive up your costs (and 5 ways to protect yourself). The TL;DR version of the Evercore report: Google’s going to drive increased “efficiency” in travel distribution for hotels, mainly by pressuring OTA’s ability to gain reach. However, that’s an overly simplistic summary; the whole report is well worth the read.

Like this? Then check out last week’s list of 8 awesome hotel marketing posts and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically for hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

You may also want to review the tips in my recent presentation Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing. I’ve presented this talk to a number of hospitality and travel-related organizations and you might find it valuable for your business, too:

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

September 7, 2014

8 Awesome Hotel Marketing Posts : Hospitality Marketing Link Digest

September 7, 2014 | By | No Comments

8 awesome hotel marketing postsAnother week, another hospitality marketing link digest for your reading pleasure. This week, I’ve rounded up 8 awesome hotel marketing posts for your benefit. Enjoy:

  1. Leading off, Michael McCartan examines OTA vs. meta search and finds the battle gets bloodier. OK… not the most attractive imagery. But, Michael’s got a strong point. I’ve examined how intermediaries drive up your costs and 5 ways to protect yourself. Michael adds excellent insights to that conversation.
  2. While we’re on the topic of rising distribution costs, WIT talks with HSMAI’s Bob Gilbert about how hotels are dealing with rising customer acquisition costs. Good read.
  3. Tnooz explores how many websites and devices consumers use to research travel. While it’s not as big a number as it once was, it’s still pretty big.
  4. Another WIT posts asks (with apologies to Hotel Tonight), just how large is last-minute on mobile? The short answer is: BIG. The longer answer is a bit more complicated and worth checking out.
  5. I’ve long considered reputation management the single most effective way to improve your hotel’s digital marketing. Well, now Skift shares research that shows hotels responding to guests on TripAdvisor lead to more bookings. Excellent tips throughout the article.
  6. Spekaing of “excellent tips,” you might want to check out these 6 crucial hotel marketing posts for August.
  7. Mobile Commerce Daily shows how Hyatt leverages Uber on-demand taxi service to ease travel for guests.
  8. And, finally, building on that Mobile Commerce Daily article, HotelNewsNow has an in-depth report about the impact of the sharing economy on hotels. Very worthwhile stuff.

And don’t miss the last few hotel marketing link digests, 5 Exceptional Hospitality Marketing Posts and 8 Key Posts Hotel Marketers Must Read This Week as well as the rest of my E-commerce Link Digest series here.

Interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

You may also want to review the tips in my recent presentation Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing. I’ve presented this talk to a number of hospitality and travel-related organizations and you might find it valuable for your business, too:

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

September 5, 2014

8 Digital Marketing Posts Worth Reading This Week: E-commerce Link Digest

September 5, 2014 | By | No Comments

Mobile ecommerce and marketing postsIf it’s Friday, it must be time for another e-commerce link digest. So, without any convoluted setup, let’s just jump straight to these 8 great digital marketing posts for you to read this week. Enjoy:

  1. Chris Brogan, writing at The Customer Edge, explains “The Rise of Warm Data,” which looks at how businesses can use data to really assist their customers. It’s an idea that Forrester Research’s Julie Ask calls, “big mother, not big brother.” It’s also an idea whose time has come.
  2. While we’re on the topic of data, you might want to review what your mobile e-commerce data isn’t telling you.
  3. Marketing Charts offers up this review of where North American digital marketers rank their key goals and challenges. They also show how large enterprises are allocating their digital dollars. Good data, well presented.
  4. Search Engine Land shows why Google’s push for HTTPS is more about PR than search quality that also serves as a strong lesson in being too reactive to Google’s changes. Yes, you need to respond when Google makes algorithm changes. But, some times exist when you need to have some patience. And this sure looks like one of those times.
  5. Think that companies like Apple, Google, Facebook, Amazon, Microsoft (the AGFAM group), eBay, Yahoo or others can’t be beat? Think again. Business Insider details why Alibaba is becoming a huge threat to Amazon and eBay. The simple fact is that any business can get disrupted. Time will tell how this plays out.
  6. Amazon and eBay (and you) might benefit from this Entrepreneur.com list of the 6 things Mark Cuban says you need to be great in business. Excellent resource.
  7. eMarketer talks about kids heading back to school with shiny new devices — and, of course, what that means for your business. With this shift to mobile (which I may have mentioned a time or two in the past), it’s time you take a close look at whether mobile search works for your business.
  8. Finally, while the long holiday weekend is (sadly) behind us, you might still want to catch up on these 9 Prime Digital Marketing Reads for a Long Weekend Getaway and The Big Reading List for Labor Day 2014. Good stuff to get you through until next week.

Just as a quick reminder, you might want to check out a webinar called Digital Marketing Directions: Key Trends Driving Your Marketing Next Year that I’m presenting on Tuesday, September 16, 2014. You can read all the details here.

You may also enjoy this look at growing your email list and its importance as an e-commerce best practice as well as reviewing the slides from a talk I gave all about email marketing in an age of mobile:


(And, yes… you can hire me to speak at your next event, too).

And, if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Finally, you might also enjoy some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

August 30, 2014

5 Exceptional Hospitality Marketing Posts: Hospitality Marketing Link Digest

August 30, 2014 | By | No Comments

Exceptional hospitality marketing newsLast week, I rounded-up the 8 key posts hotel marketers must read this week. Given how much you all seemed to enjoy it (and the success of my regular link digest series), I’ve decided to add a recurring hospitality marketing link digest series to the blog as well. Check out the links below and let me know what you think of the series going forward. Enjoy:

  1. Hotel News Now had a great look at how to get to No. 1 on TripAdvisor. Given the importance reputation management represents to most hotels (I’ve called it the single most effective way to improve your brand’s digital marketing), it’s well-worth the read. You might also want to check out this look at the state of hotel reputation management and these 3 reputation management secrets every hotel marketer should know, too.
  2. NASDAQ.com (an unusual hotel marketing source, I know), offers 5 things Expedia’s management wants you to know. Good insights. I’ve recently taken a look at what Expedia’s leaders can teach you about digital strategy that’s also worth reviewing.
  3. Travolution has a post about email tips that will catch you more bookings. If you’re not using email marketing for your property, you might want to review this evidence that shows Millennials will use email, as well as a recent podcast explaining why email marketing still works.
  4. Tnooz looks at American pulling its fares off Orbitz again, citing high costs and low ancillary sales. Before you assume you should do the same with your OTA “partners,” consider this look at why hotels may want to think twice about an Orbitz boycott from TravelPulse, and these 5 ways to protect yourself from rising intermediary costs. Hint: Pulling your inventory from all your OTA channels isn’t usually a great way to do that.
  5. Finally, echoing a theme I’ve noted for years, Hotel Marketing points to data from Chadwick Martin Bailey that shows most leisure travelers make their final decision on a hotel by visiting its website. Yet another reason why you want to make sure your hotel website continues to work well for your guests.

Interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

You may also want to review the tips in my recent presentation Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing. I’ve presented this talk to a number of hospitality and travel-related organizations and you might find it valuable for your business, too:

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

August 29, 2014

9 Prime Digital Marketing Reads for a Long Weekend Getaway: E-commerce Link Digest

August 29, 2014 | By | No Comments

Weekend mobile digital readsGetting ready for the long holiday weekend? Well, then I won’t waste your time with lots of set-up. Here are 9 prime digital, e-commerce, and mobile marketing must-reads to help you enjoy your time away — and prepare you for the week ahead:

  1. Search Engine Land tells search marketers why the time to focus on mobile user experience is now. I quite agree. Makes a nice follow-up to my look at the big problem with paid search on mobile. Check ‘em both out when you get a chance.
  2. Marketing Charts has data showing that mobile ad response seen differing by gender and platform. Worth noting. Of course, it also complements this look at what mobile e-commerce data isn’t telling you. Good stuff all around.
  3. Carlson Commerce offers up this warning: “Omnichannel to brick-and-mortar: You will be assimilated…” Definitely worth your time.
  4. Speaking of “must-reads,” check out these 7 marketing must-reads from last week’s link digest.
  5. Mobile payments will play a key role in omnichannel e-commerce. According to Wired magazine, the next iPhone will include NFC mobile payments. While Apple may be a little late to the game on this technology, it’s worth watching as data suggests iPhone users spend more on purchases than Android users.
  6. Payments will also influence customer behavior in a big way going forward. And this look at why millennials buy will help you get a better sense of the factors influencing this key demographic.
  7. This past week’s podcast asks “What Do Customers Do?”
  8. MarketingLand offers up 5 data-driven lessons in retention marketing from e-commerce stars. Excellent read.
  9. Finally, all work and no play makes for a dull time, doesn’t it? Well, Linda Bustos and the fine folks at GetElastic have rounded up 13 xkcd comics for ecommerce professionals that should bring you a chuckle this weekend. Enjoy!

As a reminder, I’m presenting a webinar called Digital Marketing Directions: Key Trends Driving Your Marketing Next Year on Tuesday, September 16, 2014. You can read all the details here.

You may also enjoy this look at growing your email list and its importance as an e-commerce best practice as well as reviewing the slides from a talk I gave all about email marketing in an age of mobile:


(And, yes… you can hire me to speak at your next event, too).

And, if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Finally, you might also enjoy some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

August 22, 2014

7 Marketing Must-Reads : E-commerce Link Digest

August 22, 2014 | By | No Comments

E-commerce and marketing must reads Well, that was a good idea. Last week, I resurrected my long-dormant “E-commerce Link Digest” series, only to see it rocket to one of the top posts for the month. Clearly, you like this sort of thing. Well, you don’t have to tell me twice. This week, I’m continuing the series, looking at 7 marketing “must-read” articles from around the web (with a handful more hidden within the list to provide additional context or commentary). That ought to get you through the weekend. Enjoy:

  1. eMarketer tells us what millennials would do if they won $100,000. The fact that the top 2 items, by far, among Millennials, Baby Boomers, and Gen X are “pay off debt” and “save for a rainy day” goes a long way towards explaining the current state of the economy.
  2. The current economy helps explain, at least in part, the rise of companies like Uber and Airbnb. Expect that growth to continue. Jeremiah Owyang has a great look at how collaborative companies opening up APIs will change commerce. For instance, Mobile Commerce Daily has a story about Hyatt integrating Uber into its reservations process, illustrating precisely the kind of collaboration between service providers Jeremiah Owyang is talking about.
  3. TechCrunch has data showing that the majority of digital media consumption happens comes from mobile apps.
  4. Speaking of apps, Quartz lists the top mobile 25 apps by unique users. No real surprises. Facebook, YouTube, Google Play, and Google Search represent the biggest, with music, search, social/messages, email, video, and maps representing the largest categories. Also from Quartz, it looks like the vast majority of smartphone users download precisely zero apps every month.
  5. Fortune has a cool, in-depth look at what Google’s new research lab headed by a former DARPA director means to you. Well worth the read.
  6. On a far more tactical level, Search Engine Land tells us to say farewell ‘pure’ exact match; AdWords will soon require all campaigns to use close variants. While it’s not a big deal for most companies, it’s going to suck for those who’ve done the research to figure out exactly what works — and what doesn’t — in their search marketing campaigns.
  7. Finally, check out last week’s list of 10 key posts about Millennials and mobile and this look at whether Millennials will use email when you get a chance. Good stuff all around.

Speaking of Millennials and email, I recently took a look at growing your email list and its importance as an e-commerce best practice. I also gave a talk to a fantastic audience all about email marketing in an age of mobile and featured the topic as part of my weekly podcast. If you’re interested, you can view the slides from the talk below:


(And, yes… you can hire me to speak at your next event, too).

If you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

As an FYI, I’m presenting a webinar called Digital Marketing Directions: Key Trends Driving Your Marketing Next Year on Tuesday, September 16, 2014. You can read all the details here.

Finally, you might also enjoy some of our past coverage of the mobile, local, social web and how to make it work for your business, including: