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Tim Peter Thinks

Tim Peter

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June 13, 2013

Tim Peter

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October 19, 2012

A Social, Local Roundup (Small Business E-commerce Link Digest)

October 19, 2012 | By | No Comments

Social, local marketing roundupWell, Google’s had a crappy week, huh?

Their quarterly earnings were released early due to “human error,” (surprising all of us who’d come to believe Google didn’t allow errors — or humans, for that matter). Plus, those earnings weren’t so hot, at least by Wall Street’s standards (they’d be astonishing for many other companies).

Meanwhile, France is looking at legislation Google says threatens their very existence.

Oh and Reuters reports the FTC is close to hitting Google with an antitrust suit.

Now, I’ve been following Google’s antitrust woes over the last few years in posts like “What every small business needs to know about Google’s antitrust investigation,” “Should Google’s antitrust woes worry you?
What Google vs. FairSearch.org and the US Senate Means to You” and “Google, ITA and the coming antitrust war,” so I’m not too surprised by this.

So, just for fun, let’s pretend there’s a world without Google and see what else you can do to grow your business without ’em:

Have a great weekend, Big Thinkers. We’ll see you back here next week.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

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Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Tim Peter

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October 9, 2012

Where Are You? Map Searches Increasingly Shifting to Mobile

October 9, 2012 | By | One Comment

Local map searchSearch Engine Watch has an amazing look at how desktop map searches increasingly shifting to mobile noting:

“Searches with a mapping/navigation intent on the Big 5 Engines (Google/Bing/Yahoo/Ask/AOL) are down 34 percent over the past 15 months, going from 74.8 million to 49.5 million in August. Search clicks to map/navigation sites show an even steeper decline, down 41 percent to just 55.2 million in August.”

Does that mean that no one’s looking at maps any longer?

Of course not.

Where are those searches happening then? The article continues:

“As desktop-based searches with mapping intent and search clicks to map websites both show declines, it’s clear that search as a discovery process for navigation on desktops is eroding. This trend signals a significant shift in intent, as consumers who once relied on being at a computer to search for directions before going somewhere are now happy to rely on those handy little computers in their pockets.” [Emphasis mine]

Mapping, and map-based search, may be the killer app for mobile. And mobile is here. Now. Today. if your business relies on a physical location, you must appear in map search results. And that means your marketing must work in a mobile environment. Any questions?


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Tim Peter

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October 14, 2011

Social, local, mobile links for the week ending October 14 (Small Business E-commerce Link Digest – October 14, 2011)

October 14, 2011 | By | No Comments

So, I’ve spent way too much time today playing with my new iPhone. Siri, its voice-activated personal assistant, is every bit as amazing as advertised. Of course, that means that I’ve still got a lot of work to do today. So, as I sometimes do, I’m skipping the setup and getting straight to the links. Enjoy:

Enjoy your weekend, Big Thinkers. Now I’m back to playing with my iPhone… I mean, to work!


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Tim Peter

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August 19, 2011

Social, Local and Mobile Links of Note (Small Business E-commerce Link Digest – August 19, 2011)

August 19, 2011 | By | No Comments

It’s been a busy week here at Thinks Central. We looked at the hidden connection between Elvis and social media, analyzed Google’s $12.5 billion bet on mobile and encouraged you to avoid snake oil salesmen while pursuing your social strategy. What’s the rest of the social, local, mobile web been up to? Let’s take a look:

Finally, I would be remiss if I didn’t point you to my friend Robert Cole‘s God-awful rebuttal to my “Elvis meets social” post. For the record, I am so sorry. But look at the bright side: You’ve got all weekend to blot that image from your mind. Or to “kit-roll” your friends with it.

Have a great weekend, Big Thinkers. See you back here next week. If we’re still on speaking terms after Robert’s page, that is. I’m keeping my fingers crossed.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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