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Tim Peter Thinks

Tim Peter

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June 13, 2013

Tim Peter

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October 19, 2012

A Social, Local Roundup (Small Business E-commerce Link Digest)

October 19, 2012 | By | No Comments

Social, local marketing roundupWell, Google’s had a crappy week, huh?

Their quarterly earnings were released early due to “human error,” (surprising all of us who’d come to believe Google didn’t allow errors — or humans, for that matter). Plus, those earnings weren’t so hot, at least by Wall Street’s standards (they’d be astonishing for many other companies).

Meanwhile, France is looking at legislation Google says threatens their very existence.

Oh and Reuters reports the FTC is close to hitting Google with an antitrust suit.

Now, I’ve been following Google’s antitrust woes over the last few years in posts like “What every small business needs to know about Google’s antitrust investigation,” “Should Google’s antitrust woes worry you?
What Google vs. FairSearch.org and the US Senate Means to You” and “Google, ITA and the coming antitrust war,” so I’m not too surprised by this.

So, just for fun, let’s pretend there’s a world without Google and see what else you can do to grow your business without ‘em:

Have a great weekend, Big Thinkers. We’ll see you back here next week.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

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Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Tim Peter

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October 9, 2012

Where Are You? Map Searches Increasingly Shifting to Mobile

October 9, 2012 | By | One Comment

Local map searchSearch Engine Watch has an amazing look at how desktop map searches increasingly shifting to mobile noting:

“Searches with a mapping/navigation intent on the Big 5 Engines (Google/Bing/Yahoo/Ask/AOL) are down 34 percent over the past 15 months, going from 74.8 million to 49.5 million in August. Search clicks to map/navigation sites show an even steeper decline, down 41 percent to just 55.2 million in August.”

Does that mean that no one’s looking at maps any longer?

Of course not.

Where are those searches happening then? The article continues:

“As desktop-based searches with mapping intent and search clicks to map websites both show declines, it’s clear that search as a discovery process for navigation on desktops is eroding. This trend signals a significant shift in intent, as consumers who once relied on being at a computer to search for directions before going somewhere are now happy to rely on those handy little computers in their pockets.” [Emphasis mine]

Mapping, and map-based search, may be the killer app for mobile. And mobile is here. Now. Today. if your business relies on a physical location, you must appear in map search results. And that means your marketing must work in a mobile environment. Any questions?


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Tim Peter

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October 14, 2011

Social, local, mobile links for the week ending October 14 (Small Business E-commerce Link Digest – October 14, 2011)

October 14, 2011 | By | No Comments

So, I’ve spent way too much time today playing with my new iPhone. Siri, its voice-activated personal assistant, is every bit as amazing as advertised. Of course, that means that I’ve still got a lot of work to do today. So, as I sometimes do, I’m skipping the setup and getting straight to the links. Enjoy:

Enjoy your weekend, Big Thinkers. Now I’m back to playing with my iPhone… I mean, to work!


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Tim Peter

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August 19, 2011

Social, Local and Mobile Links of Note (Small Business E-commerce Link Digest – August 19, 2011)

August 19, 2011 | By | No Comments

It’s been a busy week here at Thinks Central. We looked at the hidden connection between Elvis and social media, analyzed Google’s $12.5 billion bet on mobile and encouraged you to avoid snake oil salesmen while pursuing your social strategy. What’s the rest of the social, local, mobile web been up to? Let’s take a look:

Finally, I would be remiss if I didn’t point you to my friend Robert Cole‘s God-awful rebuttal to my “Elvis meets social” post. For the record, I am so sorry. But look at the bright side: You’ve got all weekend to blot that image from your mind. Or to “kit-roll” your friends with it.

Have a great weekend, Big Thinkers. See you back here next week. If we’re still on speaking terms after Robert’s page, that is. I’m keeping my fingers crossed.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Tim Peter

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July 29, 2011

SoLoMo is not a disease. But that doesn't mean we're not looking for a cure. (Small Business E-commerce Link Digest – July 29, 2011)

July 29, 2011 | By | No Comments

As I mentioned yesterday in my “1,000 Thank You’s” post, the SoLoMo web (that’s social, local, mobile web), matters. A lot. Consumers increasingly use the web in ways that are different from what we’ve gotten used to over the last 15 years. And these changes in consumer behavior require marketers and e-commerce folks to re-examine their activities. Every. Single. Day. Here are some good places to start looking:

Enjoy your weekend Big Thinkers. We’ll catch you back here next week.



Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Tim Peter

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August 11, 2008

Finding customers right in your own backyard.

August 11, 2008 | By | No Comments

On the heels of a great New York Times article this morning about hyperlocal content, Fred Wilson touts the benefits of what he calls

“Blogging In The ‘Burbs” and of his portfolio company, outside.in. Outside.in provides tools and services for local content creators that want to make the most of placeblogging, and has a consumer facing service for people to track what’s going on in their neighborhoods. The point here: your customers aren’t waiting for local news. The tools exist for people to create it themselves. Your customers aren’t waiting to find things that interest them. The tools exist for your customers to find what they want. Your customers aren’t waiting for reviews of local businesses. The tools exist for them to tell other customers what they think. Now, the tools exist for you to engage with your local customers. So, what are you waiting for?

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Tim Peter

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January 14, 2008

Where are your customers? Where will they be five years from now?

January 14, 2008 | By | No Comments

Hugh MacLeod wondered on Twitter today whether technology renders cities obsolete. Tara Hunt, a city-dweller, worries about the fit of expensive clothes and wants to buy locally. What’s interesting is that Tara and Hugh represent alternative views to how the evolving local, social web works. Hugh lives in the middle of nowhere, while Tara lives in downtown San Francisco. Hugh knows that the web allows him to experience everything that Tara can while enjoying the slower pace of country life. Tara knows that technology has its limits and wants to make the most of city life by experiencing products before purchasing.

Sure, they use the web in different ways. Hugh shops and buys online (generally) because he has fewer options in his more rural locale. Tara uses the web, (Twitter in this case) to get recommendations for the best place to shop/buy her products. Your customers may be city dwellers using the web to find your local store before stopping in. They may be country folks using the web to buy from you because they lack local alternatives.

Or vice versa.

Place is only relevant to your customer when it meets their needs. What matters more is whether Tara or Hugh can find you, whether they can browse you, and whether they can buy from you, online or offline. What are you doing to make sure you can meet both Tara’s needs and Hugh’s?

Tim Peter

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December 19, 2007

What is the mobile web going to look like?

December 19, 2007 | By | No Comments

Do mobile sites meet user needs? When they’re done right. David Armano gives an excellent overview of the Fox News mobile site. At the same time, Canalys provides a comprehensive overview of mobile phone platforms It looks like companies are starting to give thought to what the mobile sites will look like. They’re also thinking about how customers will use it. Are you?

[UPDATE 12/20 07:45AM] FYI, it’s worth checking out this BusinessWeek article for a solid overview of where wireless spectrum is heading, too.

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Tim Peter

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December 10, 2007

The local, mobile search market huge and growing…

December 10, 2007 | By | No Comments

The numbers projected for mobile search – critical to local marketers – are staggering. One estimate projects local companies will spend $5 billion (US) in 2008, while another estimates 55 million local search users by 2011. In either case, the implications are clear for local marketers. Consumers are making use of this technology to find what they need, regardless of device or location. When you consider the low conversion rates for most websites, despite years of best practice research, companies need to think both about their customers who will purchase online and those that won’t. How effective is your business at driving sales online and offline? And how much are you thinking about it?